LOGIN

Photographers, Ready to Radically Transform your Photography Business?

This is your path to $2,000+ sales in less than 60-days.

BE PART OF THE PRICING REVOLUTION

 

Most photographers believe that the quality of their work is directly tied to the price that clients are willing to pay.

In actuality, the quality of your work has very little to do with commanding higher prices in your business.

Now, don’t mishear me - we should always be striving to improve our craft and produce the best product possible - but if you’re banking on your images to sell themselves you'll might be waiting a while. 

It’s not your fault. 

Very few people are teaching you how to easily navigate the pricing and sales portion of your portrait photography business - and those that are - are often teaching a ‘one-size-fits-all’ solution...but your business isn't a 'one-size-fits-all' business.

QUICK REALITY CHECK:

Would you run a shoot and burn photography business the same as a high-end? 

Photography businesses need different pricing, marketing, and sales strategies at different levels of business. 

Here’s the thing.  Every portrait photography business embarks on a similar journey, passing through 4 distinct stages:

The real game changer? 

How quickly and smoothly you transition through each phase.

Sadly, too many talented photographers hang up their hats too soon, never truly stepping into their potential.

Plus there’s another elephant
in the room:

Imagine a genie offers you a business brimming with 10K sales from day one. Dream come true, right?

But ask yourself - are you equipped right now with the sophisticated workflow, the elite vendors, the mastery over printing, the caliber of images, and the robust sales system to cater to such high-stakes clients consistently?

For most, the honest answer is 'Not yet.' And that's perfectly okay.

The evolution of a photography business is not just about hitting higher sales figures; it's about growing in capability, systems, and confidence.

Here's where I come in:

I'm here to fast-track your growth, to help you expand your business as quickly as possible by giving you the resources to move rapidly through the lower levels of business so you can focus on servicing portrait clients in the profitability sweet spot. 

We're talking about the consistent 2-3K sales with clients who don't just pay, but who cherish and value the art you create.

LET'S GET STARTED

Have you ever found yourself in these all-too-familiar situations?

  •  Struggling to attract the right clients - or any clients.
  •  Getting ghosted as soon as you share your price.
  •  Or being told you’re too expensive.
  •  Feeling completely overwhelmed with the different pricing strategies recommended.
  •  Eyeing your competitors' prices, wondering if they hold the secret to profitability.
  •  Starting to believe that this won’t work for you or in your market.
  •  Get tempted to slash your rates to compete on price.

It's not just you.

This happens to many of us on the path to building a photography business.

But, they don't have to define your journey.

Introducing the Gateway to Your Photography Business Revolution:

Tired of the guesswork, fear, and overwhelm that comes with pricing and selling your photography services? It's time to embrace the Freedom Focus Formula.

 

This isn't just another course on pricing - it's your comprehensive guide to making more money and attracting more clients, no matter where you are in your business journey.

Think of it as your business's "choose your own adventure".

A resource that evolves with you, offering guidance every step of the way to that coveted 6-figure mark and beyond.

I'M READY TO REVOLUTIONIZE MY PRICING

Here’s how it works…

The Freedom Focus Formula Program

This is my exact step-by-step roadmap to help you reach consistent multi-four figure sales in your business.

Q&A Time with Nicole (that’s me!)

This is where you can ask me to give you feedback on YOUR particular business, pricing, and goals.

A Supportive Community

Our students get lifetime access to our community so you’ll always be able to ask questions, connect with others, and share your awesome wins with people who get it.

"I’ve been in business for about 2 yrs now. While I avoided some pitfalls many beginners make but still hadn’t made the leap to that “luxury” price point. After working with Nicole I made the leap to increase my pricing and I am thrilled to say it’s working! I am now consistently making sales of $2000 - $3500 and didn’t even skip a beat in my bookings. In the past 6 weeks I had 4 clients with a total of $10,600 in sales. I would have had to have had 10 clients to reach that amount before. I am definitely a lot happier heading out to my sessions now and even happier on ordering day! Trust the process it works!"

- Jessica H.

"April was a record breaking month for me... Not only did I have my biggest sale to date of $5,700, but I also had my biggest month ever of $16,460.

So, thank you... this is life changing stuff and I'm so grateful! I am beyond blown away and having so much fun creating artwork for my clients for their homes (and getting paid for it, too!)"

- Joanne W.

"I had my sales session today and they decided to purchase an album and 3 framed prints (at 20% off) and received 10 additional digital files for "free." Exactly what I wanted! Initially they actually thought they were just going to get wall art and digital files, but with how many they wanted to album made more sense. Total sale was $3,834 with taxes and the session fee included. They will actually order the wall prints once they move in June. So happy it worked! Thanks for your help, now to implement this with more clients!!"

- Michaela T.

"When I first heard people talking about averaging 6k-16k+ sales I thought it was crazy, I couldn't even fathom the idea that someone would want to spend $300 dollars on pictures of their dog, never mind thousands!

After working with Nicole I was able to drastically improve my mindset and my relationship with money - which have allowed me to more than triple my fees with confidence."

- Faith H.

"I went from selling digitals for $70 for everything to only selling products and my first sale was for $1,500 and my average sale is now $1,000. Once I raise my photography skills I plan to raise my prices up to 25% to 50% more. No one bats an eye at what I charge now and I don't think they will mind when I raise my prices again. I really is all about the perceived value."

- Colleen E.

"Nicole has made a HUGE difference in the way that I price my work. She's consistently encouraged me to raise my prices and helped me to dial in my cost of goods sold. She explains profitable pricing and monetary targets in a straightforward way that's easy to implement. She has helped me to feel more confident in pricing my services appropriately and my bottom line has definitely improved with her advice and support!"

- Laura W.

"I’ve been in business for about 2 yrs now. While I avoided some pitfalls many beginners make but still hadn’t made the leap to that “luxury” price point. After working with Nicole I made the leap to increase my pricing and I am thrilled to say it’s working! I am now consistently making sells of $2000 - $3500 and didn’t even skip a beat in my bookings. In the past 6 weeks I had 4 clients with a total of $10,600 in sales. I would have had to have had 10 clients to reach that amount before. I am definitely a lot happier heading out to my sessions now and even happier on ordering day! Trust the process it works!"

- Jessica H.

"April was a record breaking month for me... Not only did I have my biggest sale to date of $5,700, but I also had my biggest month ever of $16,460.

So, thank you... this is life changing stuff and I'm so grateful! I am beyond blown away and having so much fun creating artwork for my clients for their homes (and getting paid for it, too!)"

- Joanne W.

"I had my sales session today and they decided to purchase an album and 3 framed prints (at 20% off) and received 10 additional digital files for "free." Exactly what I wanted! Initially they actually thought they were just going to get wall art and digital files, but with how many they wanted to album made more sense. Total sale was $3,834 with taxes and the session fee included. They will actually order the wall prints once they move in June. So happy it worked! Thanks for your help, now to implement this with more clients!!"

- Michaela T.

"When I first heard people talking about averaging 6k-16k+ sales I thought it was crazy, I couldn't even fathom the idea that someone would want to spend $300 dollars on pictures of their dog, never mind thousands!

After working with Nicole I was able to drastically improve my mindset and my relationship with money - which have allowed me to more than triple my fees with confidence."

- Faith H.

"I went from selling digitals for $70 for everything to only selling products and my first sale was for $1,500 and my average sale is now $1,000. Once I raise my photography skills I plan to raise my prices up to 25% to 50% more. No one bats an eye at what I charge now and I don't think they will mind when I raise my prices again. I really is all about the perceived value."

- Colleen E.

"Nicole has made a HUGE difference in the way that I price my work. She's consistently encouraged me to raise my prices and helped me to dial in my cost of goods sold. She explains profitable pricing and monetary targets in a straightforward way that's easy to implement. She has helped me to feel more confident in pricing my services appropriately and my bottom line has definitely improved with her advice and support!"

- Laura W.

When you enroll in Freedom Focus Formula, you'll get:

10 Training Modules

Each of our 4 business levels consist of two sections - the first education section that reviews the best practices, potential pitfalls, and messaging secrets.  The second section is the roadmap - this is your step-by-step action items in order to move your business into this new level.

Canva Pricing Templates

Our Canva business templates will make sure you are making the best possible first impressions.  From  business cards, to pricing guides, to marketing templates - we’ve got you covered.

Community & Coaching Calls

When you join the Freedom Focus Formula, you get 3 months of coaching calls - which is three months of being able to get customized feedback on your questions.  You’ll also have lifetime access to our community - so the support never really ends!

Take a look inside the modules:

Module 1: The Levels of Business

Forget the one-size-fits-all advice. Your photography business will navigate through four distinct levels, each with its own set of strategies.

In Module 1, we'll uncover:

  • The four levels every photography business experiences.
  • The necessity of evolving through these levels of growth.
  • How market sophistication affects our industry.
  • The shift in what we sell as we progress.
  • Techniques to resonate with your clients' identities and values.

Module 2: Create YOUR Path

Your business is as unique as your photography so this module focuses on tailoring a strategy that fits your vision.

In Module 2, you'll cover:

  • Understanding your current business status.
  • Defining your dream revenue goals.
  • Anticipating business expenses.
  • Calculating the session average needed to achieve your dream business.

Module 3 - Level 1: The Swift

Swifts are always on the move, eating as many as 12,000 insects every single day.  This mirrors the constant effort and agility needed as you’re building your business or offering shoot and burn services.  There is NO SHAME in this level - but we want to help you move through this level quickly while still making money to grow your business faster!

In Module 3, you’ll learn:

  • When low-cost all-inclusive digital “shoot and burn” offers make sense.
  • What do you really need to have in place before you start charging.
  • Strategies to determine what the heck your digital files are worth.
  • How to structure model calls to build your portfolio and get paid.
  • Easy ways to offer upsells of tangible products to your early clients.

Module 4 - Level 2: The Stork

Storks are often associated with new beginnings, symbolizing the transition to delivering tangible products and the move into a more profitable business model.  So many photographers get analysis paralysis at this level - but we’ll walk you through it step by step.  

In Module 4, you’ll discover:

  • A step-by-step roadmap to move from digital only collections to selling products.
  • The ins and outs of digital-forward vs. product-forward collections.
  • Simple ways to calculate your Cost of Goods Sold so you can price profitably.
  • Options for selling at this level that include online galleries OR sales sessions.
  • Strategies to avoid clients only buying a few prints.
  • Pricing model options so you can choose what fits best for your business.

Module 5 - Level 3: The Eagle

Reaching the eagle level means you're soaring. Eagles symbolize clear vision and precision, representing the focus and strategic approach of a successful boutique business. This is where consistent $2-3K sales become your new normal.

In Module 5, you’ll cover:

  • Understanding client psychology for bigger sales.
  • Shifting clients' focus from price to value.
  • When to add a signature product to your offerings.
  • How to position digital files to increase every sale.
  • Strategies to elicit emotion and value for your services so more clients book.
  • Various pricing strategies so you can choose what works best for YOUR business.

Module 6 - Level 4: The Peacock

The peacock, with its striking and luxurious plumage, is a fitting symbol for the highest level.  At this level, you're not just a photographer; you're a luxury experience provider consistently having $5,000+ sales.

In Module 6, you’ll explore:

  • The critical differences between a level 3 and level 4 business.
  • How your money mindset can change everything.
  • How the client experience must evolve at this level.
  • The common pricing strategies that prevent you from ever reaching this level.

Take a look inside the modules:

Module 1: The Levels of Business

Forget the one-size-fits-all advice. Your photography business will navigate through four distinct levels, each with its own set of strategies. In Module 1, we'll uncover:

  • The four levels every photography business experiences.
  • The necessity of evolving through these levels of growth.
  • How market sophistication affects our industry.
  • The shift in what we sell as we progress.
  • Techniques to resonate with your clients' identities and values.

Module 2: Create YOUR Path

Your business is as unique as your photography. Module 2 focuses on tailoring a strategy that fits your vision, covering:

  • Understanding your current business status.
  • Defining your dream revenue goals.
  • Anticipating business expenses.
  • Calculating the session average needed to achieve your dream business.

Module 3 - Level 1: The Swift

Swifts are always on the move, eating as many as 12,000 insects every single day.  This mirrors the constant effort and agility needed as you’re building your business or offering shoot and burn services.  There is NO SHAME in this level - but we want to help you move through this level quickly while still making money to grow your business faster!

In Module 3, you’ll learn:

  • When low-cost all-inclusive digital “shoot and burn” offers make sense.
  • What do you really need to have in place before you start charging.
  • Strategies to determine what the heck your digital files are worth.
  • How to structure model calls to build your portfolio and get paid.
  • Easy ways to offer upsells of tangible products to your early clients.

Module 4 - Level 2: The Stork

Storks are often associated with new beginnings, symbolizing the transition to delivering tangible products and the move into a more profitable business model.  So many photographers get analysis paralysis at this level - but we’ll walk you through it step by step.  

In Module 4, you’ll discover:

  • A step-by-step roadmap to move from digital only collections to selling products.
  • The ins and outs of digital-forward vs. product-forward collections.
  • Simple ways to calculate your Cost of Goods Sold so you can price profitably.
  • Options for selling at this level that include online galleries OR sales sessions.
  • Strategies to avoid clients only buying a few prints.
  • Pricing model options so you can choose what fits best for your business.

Module 5 - Level 3: The Eagle

Reaching the eagle level means you're soaring. Eagles symbolize clear vision and precision, representing the focus and strategic approach of a successful boutique business. This is where consistent $2-3K sales become your new normal.

In Module 5, you’ll cover:

  • Understanding client psychology for bigger sales.
  • Shifting clients' focus from price to value.
  • When to add a signature product to your offerings.
  • How to position digital files to increase every sale.
  • Strategies to elicit emotion and value for your services so more clients book.
  • Various pricing strategies so you can choose what works best for YOUR business.

Module 6 - Level 4: The Peacock

The peacock, with its striking and luxurious plumage, is a fitting symbol for the highest level.  At this level, you're not just a photographer; you're a luxury experience provider consistently having $5,000+ sales.

In Module 6, you’ll explore:

  • The critical differences between a level 3 and level 4 business.
  • How your money mindset can change everything.
  • How the client experience must evolve at this level.
  • The common pricing strategies that prevent you from ever reaching this level.

Just some more wins from our students...

"A big thanks to Nicole for helping me structure my business properly and giving me the confidence to sell products and not just give away a bunch of digitals like I used to. 🙌"

~ Marlee C. ~

"With Nicole's help, I had revamped my entire pricing guide, changed my session fee, and updated all of my product pricing - the first three sales came in at $2800, $3200, and a whopping $4600!"

~ Tasha H. ~

"Celebrating my win tonight - my 4th IPS ever and I had a $1000 sale!"

~ Jill F. ~

"I scheduled my first limited edition session and earned over $3,500 with only 8 clients!"

~ Janet D. ~

The Freedom Focus Formula isn't just about reaching the next level - it's about revolutionizing your entire approach to your photography business.

 

Ready to start your journey?

CLICK HERE TO JOIN FREEDOM FOCUS FORMULA

This isn't just another course.

It's your ultimate guide to boosting income and client engagement at every business stage.

More than just videos and exercises, it's your dynamic resource, evolving with you from startup dreams to a freedom-focused photography empire.

You may be thinking….

THIS SOUNDS LIKE A TON OF STUFF!

(It is!)

Now if it seems a little overwhelming, believe me…

 

 

Freedom Focus Formula was created to help you eliminate the overwhelm and the conflicting information. 

It’s designed to help you build a photography business that works for YOU - that allows you to be your version of a Freedom Focused Photographer. 

The course is not meant to sit down and consume - it’s meant to use as a tool and implement the strategies that will help you make more money - immediately.

Although FREEDOM FOCUS PHOTOGRAPHY is NOT for Everyone

Freedom Focus Formula was created over the past decade of helping photographers make sense of their business.  These strategies have been successfully applied to all types of portrait photography businesses. 

However, if you’re mainly a wedding, branding, real estate, or a landscape photographer - this course is likely not the right fit. 

However, if you photograph families, pets, newborns, or high school seniors - this course is here to help you start living into your passion and put the necessary time and effort into your vision - now is your chance!

 

If you're ready to make a commitment to yourself and your dreams, I promise that the Freedom Focus Formula will be your surest path to success!

So…with your success all but guaranteed (which it actually is - so keep reading), you’re probably wondering…

HOW MUCH IS THE INVESTMENT?

First, let me ask you this. 

What would it be worth to you to double your current sale?  What about tripling your current sale?

We’ve even had some students 10x their current sale! 

This doesn’t just happen once - this new level will be just the beginning of your new normal!

This course can account for 10’s of thousands of dollars of additional revenue a year in your business - for this reason alone this course is easily worth over $5,000.

Which is what it would cost to do 1:1 mentoring with me to help you get the same results.

However, because I want to radically transform not just your business but the entire photography industry - it is just a fraction of that. 

JOIN THE FREEDOM FOCUS FORMULA REVOLUTION TODAY! 

You'll have lifetime access to the content and 3 months of coaching support.

LIMITED-TIME OFFER

$997

REGULARLY PRICED AT $1297

  • Lifetime access to all course material 

  • 10 modules with proven trainings and roadmaps
  • Service-led sales training
  • Business basics course

  • 6 live group coaching sessions over 90 days

  • Canva pricing and marketing templates

  • Lifetime community access

ENROLL NOW AND SAVE

MOST FLEXIBLE

$97/mo

12-PAY INSTALLMENT PLAN

  • Lifetime access to all course material 

  • 10 modules with proven trainings and roadmaps
  • Service-led sales training
  • Business basics course

  • 6 live group coaching sessions over 90 days

  • Canva pricing and marketing templates

  • Lifetime community access

ENROLL WITH PAYMENT PLAN

VIP LEVEL

$2997

LOOKING FOR MORE SUPPORT?

  • Everything already listed, PLUS...

  • 30-minute private 1:1 pricing review with Nicole

  • 90-days of Voxer access to Nicole

  • 6-months of Elevate Access (Elevate is our marketing program)

  • Available as a single payment only.
BECOME A VIP

Most of our students make back the cost of the course with ONE new sale. JUST ONE! Talk about a return on investment!

IN FACT, I’LL EVEN GUARANTEE IT!

I’m going to give you an entire year - 365 days - to try the Freedom Focus Formula and prove to yourself that it’ll deliver the results I’m promising you.  If it doesn’t, then all you need to do is contact us and we’ll be happy to refund your investment. 

But full disclosure….there’s one catch.

You have to show me that you did the work. 

And the reason is simple… nothing works unless you use it. 

So if you’re not planning on doing the work, then save your money.

However... if you’re committed to taking action, then this is one of the most generous guarantees you’ll ever get. 

You’ll get a full year to go through all the lessons.  A full year to test, refine, and implement.  A full year to get the help that you need when you get stuck. 

If you’re thinking that this sounds great - you’re right. 

UNLOCK EXCLUSIVE BONUSES WHEN YOU JOIN FREEDOM FOCUS FORMULA

MASTER THE ART OF SERVICE-LED SALES

Dread sales sessions? We've got you covered. Our full sales training bonus is a game-changer, designed to turn sales sessions into an enjoyable experience for both you and your clients. Say goodbye to high-pressure tactics and hello to a sales approach rooted in service. These strategies not only make the process stress-free but often transform sales sessions into the highlight of your client's experience. Get ready to master the art of selling without feeling sleazy, ensuring your business thrives on integrity and genuine connections.

BUSINESS BASICS FOR A SOLID FOUNDATION

Just starting your photography journey? Unsure if your business setup ticks all the right boxes? Our Business Basics course, a staple from the esteemed Hair of the Dog Academy, is here to guide you. This comprehensive course walks you through the essentials of setting up your business legally and efficiently, specifically tailored for photographers in the U.S. Not in the U.S.? No worries – we've included handy checklists for photographers in Canada, Australia, and the United Kingdom, ensuring you're well-equipped to establish your business on solid ground, no matter where you're based.

EFFORTLESS DESIGN WITH CANVA TEMPLATES

Presenting your prices has never been easier. With our tailored Canva Pricing Templates, you'll receive beautifully designed templates that cater to each level of business within the photography industry. These templates not only simplify the way you share your pricing with clients but also ensure your price lists look professional and align with your brand. Crafted with each stage of business in mind, these templates take the hassle out of sharing your pricing, allowing you to focus on what you do best – capturing stunning photographs.

Ready to elevate your photography
business with these exclusive bonuses?

~

Join the Freedom Focus Formula now and start transforming your passion into profit.

 

JOIN THE FREEDOM FOCUS FORMULA NOW & UNLOCK YOUR BONUSES

Let’s Recap What’s Awaiting You Inside the

Freedom Focus Formula

You're on the brink of radically transforming your photography business, and the Freedom Focus Formula is your comprehensive guide to making that transformation a reality. Here's a snapshot of everything included in the program:

In-depth Training Modules

Dive into our carefully crafted modules that cover each level of your photography business, providing you with the knowledge and strategies to grow from the ground up.

3 Months of Live Group Coaching Sessions

Get personalized guidance and answers to your burning questions in live sessions with Nicole, ensuring you're never left in the dark.

Service-Led Sales Training

Master the art of selling in a way that feels authentic and service-oriented, making sales sessions enjoyable for both you and your clients.

Business Basics
Course

Access the essential steps to setting up your business legally and efficiently, with specialized guidance for U.S., Canada, Australia, and the U.K.

Custom Canva Pricing Templates

Present your prices with confidence using our professional and easy-to-customize Canva templates, tailored to each stage of your business.

Private Community Access

Join a supportive community of like-minded photographers, a space to share successes, seek advice, and grow together.

Lifetime Access to Content

Revisit the program materials anytime, ensuring you have continuous support as your business evolves.

365-Day Guarantee

Experience the Freedom Focus Formula risk-free with our generous one-year guarantee, promising you results or your money back - so long as you do the work.

The Freedom Focus Formula isn't just a course; it's your blueprint to a profitable, freedom-focused photography business - at the lowest price it will EVER be. 

Ready to unlock the full potential of your photography business?
SECURE YOUR SPOT IN THE FREEDOM FOCUS FORMULA NOW

Have some questions?

WE HAVE ANSWERS!

IT’S TIME TO MAKE A CHOICE….

Living with the uncertainty of pricing and the myriad challenges it brings:

  • Resorting to constant discounts, hoping for more bookings.
  • Offering free sessions to attract attention, undermining your value.
  • Offering free sessions to attract attention, undermining your value.
  • Spreading yourself too thin across services, diluting your brand.
  • Underpricing custom work, realizing too late the cost to your bottom line.
  • Juggling too many projects, sacrificing quality for quantity.
  • Overlooking hidden costs, eating into your profits.
  • Copying competitors' prices, without knowing if it's right for you.

Choosing this path opens up a world of benefits and a transformative journey:

  • Diving into the numbers to clearly understand what you need to earn to meet your goals.
  • Unlocking the secret to attracting more clients at every stage of your photography business.
  • Determining pricing strategies that align perfectly with your vision of freedom.
  • Mastering the art of genuine, service-based sales that feel natural and convert effectively.
  • Creating attractive pricing guides effortlessly that resonate with your clients.
  • Earning more money with less stress and more ease in your business.

THE DECISION IS YOURS!

The first choice might seem easier in the short term, but it leads to a cycle of stress, overwork, and underappreciation for your talent.

Option B, embracing the Freedom Focus Formula, offers a clear path to transforming your business and your life. It's about making a commitment to yourself, your dreams, and the belief that your work deserves the right valuation.

READY TO TRANSFORM YOUR PHOTOGRAPHY BUSINESS?

JOIN THE FREEDOM FOCUS FORMULA NOW

 

 

Still have questions?

We’re standing by at [email protected]

 

Â