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I BELIEVE...

 

WE EACH DESERVE TO HAVE THE FREEDOM AND MEANS TO CHASE CREATIVITY AND CURIOSITY WHEREVER IT LEADS. 

Turns out, building a profitable photography business can be the perfect way to fund an extraordinary life full of freedom, flexibility and adventure.

What We Do:

 

WE HELP PHOTOGRAPHERS FLY FREE, FASTER BY RADICALLY TRANSFORMING THEIR PHOTOGRAPHY BUSINESSES.

We do this by helping photographers price profitably at ANY stage of their business - even those just starting out.  We dig deep into pricing strategies, critical messaging strategies, and even sales strategies - all without gross high-pressure tactics.

What We Do:

WE HELP PHOTOGRAPHERS FLY FREE, FASTER BY RADICALLY TRANSFORMING THEIR PHOTOGRAPHY BUSINESSES.

We help photographers build profitable businesses with consistent sales using proven strategies (and zero gross high-pressure tactics).

How it began...

I’LL BE HONEST. I'M A MATH NERD...

Spreadsheets are my love language and there was no arguing with the sums in front of me.

I was pregnant with my second child, and I had just discovered that with two kids, my entire $35,000 salary was going to go to childcare.

I loved my job at the Aviary... but this math is too depressing to ignore. I then knew I needed to replace my income in a way that would give me more freedom and flexibility.

This is how my photography business began. I started by selling $197 all-inclusive sessions, all shot and edited with the help of babysitters and naptimes.

AT FIRST - I WAS STOKED: IT FELT LIKE I WAS MAKING SO MUCH MONEY!

But then the (literal) penny dropped...

I discovered that in order to really make this business sustainable and scalable – I needed to spend less time per client AND bring in more revenue (while keeping more of it!)

Around the same time I attended an industry conference, and I learned about selling products. Shortly after that I had my first $5000 sale, and what I believed was possible for my little business exponentially expanded.

From that moment-on, everything changed forever… my mindset, my strategy, my belief, my business and my bank account.

Over the next 2 years I built a six-figure photography business by focusing on the ‘bread and butter’ results that most photographers can easily achieve: $2-3k average sales.

SURE, IT WASN’T ALL SMOOTH SAILING. I TRIED AND FAILED AT LOTS OF THINGS

Especially marketing. IYKYK

But there were a few major milestones along the way that helped me learn one very powerful lesson: Nearly all of my big wins were down to my pricing strategies. Not only had I discovered ways to organize my price list that led to my desired sale nearly every single session.

I also discovered how the messaging of what I was offering HAD to change as the price went up.  Without being able to elicit the value of what I offered it was very difficult to actually book clients!

We all know you can’t always plan your way to a magical life.

But I believe that if you can hold a vision for the freedom that feels most juicy to you, and if you’re passionate and committed, you can create it through your photography business.

Bottom line? If you have the desire to run a profitable part-time or full-time portrait photography business - you have the ability to do it. I’m here to help you do it faster.

EXPLORE THE FREEDOM FOCUS FORMULA

Reach out to us at: support[at]hairofthedogacademy.com

ADDITIONAL LINKS:

- HAIR OF THE DOG ACADEMY
- ELEVATE MARKETING PROGRAM
- COMMERCIAL PET PHOTOGRAPY ACADEMY
- HAIR OF THE DOG CONSERVATION FUND
- NICOLE BEGLEY PHOTOGRAPHY

WEEKLY INBOX GOODNESS 

We'll be having loads of fun with guest experts, my top tips, and the latest discussions on all things business.  Want in on it?