I’M NICOLE AND I’LL BE HONEST
I'M A MATH NERD...

Spreadsheets are my love language and there was no arguing with the numbers in front of me.

I was pregnant with my second child, and I had just discovered that with two kids, a large portion of my $35,000 salary was going to go to childcare.

I loved my job at the Aviary… but this math was too depressing to ignore. I then knew I needed to replace my income in a way that would give me more freedom and flexibility.

This is how my photography business began. I started by selling $197 all-inclusive sessions, and I shot and edited with the help of babysitters and naptimes.

I DISCOVERED THAT IN ORDER TO REALLY MAKE THIS BUSINESS SUSTAINABLE AND SCALABLE -

I needed to spend less time per client AND bring in more revenue (while keeping more of it!)

Around this same time I attended an industry conference, and I learned about selling products. Shortly after that, I had my first $5000 sale, and what I believed was possible for my little business exponentially expanded.

From that moment-on, everything changed forever… my mindset, my strategy, my belief, my business, and my bank account...