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Welcome to the hair of the dog podcast.

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I'm Nicole Begley and today's conversation is with one of the

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incredible leaders in the pet photography community,

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and really leading some conservation efforts.

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Someone that I am so thrilled to finally have the opportunity

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to talk with,

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please welcome Alex Cearns to our podcast.

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You're going to love our conversation.

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So stay tuned.

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Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to the hair of the dog podcast.

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Today. I have a super special guest.

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I'm really excited about Alex Cearns all the way down from

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Perth Australia.

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Joining me from down under Alex is the creator of hounds

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tooth studio and black cat consolidate.

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And if you've been in the pet photography world for a

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hot minute,

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certainly you've seen her work.

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I heard about her.

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So Alex,

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welcome to the podcast.

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I'm so excited that you're here.

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Oh, well,

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thank you so much for having me.

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I'm very excited to be talking to you.

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Yeah, man,

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you've done so much.

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You're such an incredible successful inspiration to everyone.

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So super excited to have you here and chat about,

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you know,

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just about your experiences.

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Why don't you give us just a little bit,

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kind of an Alex in a nutshell overview of,

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of your,

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of your background.

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Yeah, sure.

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We'll give you the short version.

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I won't give you the lifelong timeline version.

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Basically when I finished school,

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I joined the police force here in Western Australia and I

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was a police officer for about 14 years and I worked

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at a homicide squad,

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child abuse units and pretty intense and hectic places.

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And then I,

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I just got kind of,

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I guess I got fed up with knowing what people did

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to each other.

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And I thought,

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you know what?

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I just want a complete change of career.

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So I left there had a really bad day at work

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one day and I thought I've had enough of knowing this

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stuff. So I moved into the field of auditing airports and

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airlines for their counter-terrorist security measures.

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So I was flying around the state a lot,

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photographing photographing animals and wildlife because I bought a very cheap

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entry-level camera at the same time.

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So I was doing that on the side for fun and

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just traveling a lot and auditing the airports.

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And then I thought,

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you know,

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kind of realized fairly quickly within about eight weeks of buying

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that camera,

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that animals were kind of what I liked the best,

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you know,

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everything else still alive,

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tractors, implants,

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you know,

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people. I was kind of like,

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yeah, it sounds great.

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You think you're going to photograph everything then you realize it's

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not some things aren't that great.

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So I stopped really early on to what I enjoyed the

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most and what I was getting the best results in,

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which were animals and pets.

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And so that started to grow a little bit.

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I was doing,

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you know,

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a hundred photos on a disc for $95 clients.

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And as you can,

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you're a various,

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you are the most astute business woman in pet photography,

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probably on a planet.

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And so you would know that that's not a very good

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business model and it was a lot of work for a

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lot of money.

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And so that was kind of wearing thin.

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And I started doing wildlife photography at the same time and

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the business has started to grow.

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And there was a point there where I thought,

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you know what,

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I'm not going to be able to maintain,

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you know,

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the demand that clients have on me and follow up with

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their orders.

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And, you know,

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just keep up with all the demands of running a business.

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If I'm also traveling and doing this other job.

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And in between there,

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I switched from the $95 CDs to opening an actual fixed

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based portrait studio.

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And that's where it really kind of took off Good.

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I was going to ask us like,

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did you leave your job still doing that?

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Or just something more profitable?

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I took a good risk,

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not a crazy like $95.

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I don't think I'd be sitting there if I had,

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Well, we all start there.

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I started there at the same point too.

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It's like looking back and I'd be like,

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oh man,

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thanks. Just shoot a session,

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like $175.

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And I'm just giving them files.

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I'm going to make a fortune little,

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do we know?

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We just like,

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have no idea.

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What's actually involved.

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I think my brain,

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if I had a thousand clients at a hundred dollars,

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I'll make,

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oh, and I was like,

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well, that's not,

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it's just not possible.

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So in there I had a little portable lighting kit that

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I used for charities I'd started.

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I think working with charities kind of put the cart before

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the horse.

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Like I was working with charities before I even knew how

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to take a photo.

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So the minute I got that camera,

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I thought I need subjects.

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I like animals.

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Let's go to a few charities and ask if they need

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photos. So at least like 15 years ago,

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we're going back.

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So did a bit of research,

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went to a dog and cat rescue group and a wildlife

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rescue group.

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So I had a portable set of lights because I was

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doing studio stuff for them.

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And I have the little room in the bottom of my

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garden, which is now my office where I'm speaking to you

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from now.

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And that was my first studio.

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It was really small.

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And I,

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you know,

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opened that up and,

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and word started to spread.

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And that wasn't a $95 for a disc of a hundred

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photos model.

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It was a proper price.

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I, I was still making it up as I went along,

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but there weren't people like you and I around then,

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you know,

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anyone that will know,

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there's like one photography coach that I knew of that didn't

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coaching pets,

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you know?

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So there's just,

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there's no access to the internet was kind of just starting

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out, you know,

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growing. And it was just really,

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you know,

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you have to Bumble along and figure it out for yourself

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kind of thing.

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So I was doing that and Let's say people weren't nearly

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as open and sharing with business model was a lot of

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coasts, closely guarded secrets.

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Yeah. So it was really hard to find that information.

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Yeah, I completely agree.

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And I think too,

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at the time,

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digital was just becoming super affordable.

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It's kind of that transition.

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And so,

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I mean,

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even in America there,

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you can count probably on two hands,

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how many pet photographers there were,

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who were excelling when there was film?

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Only because I don't know about you,

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but I take 300 photos of shoot and I show them

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30. So it's not a very good you're shooting film.

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How do you know,

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36 rolls good shots for them?

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I can say,

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I must ask some of those people that I know that

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have been doing it for a long time.

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So it was becoming more,

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it was transitioning.

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So some pet photographers were moving towards digital as well.

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And everyone was a bit cagey about yeah.

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How they worked and what the secrets were.

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And like,

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you know,

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as we know,

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there's not really any secrets,

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the more you share the better,

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you know,

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the more the community,

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all that sort of stuff.

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But I muddled through it and yeah,

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it just,

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it started to snowball a little bit when people found out

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what I was doing.

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And if you can't provide,

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you know,

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one of the biggest problems as your business grows is providing

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consistent service to clients.

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Very easy.

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When you have 20 clients in a year,

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when you have 400,

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you've got to maintain those same service,

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quality standards and timeframes and communication responses.

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It can get really hectic.

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So there's a bit of a baptism of fire for me

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when I did go full time and finally have full giving

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a hundred percent or something.

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And I had a full calendar of clients and having to

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service that and maintain the same standard as what I was

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doing before.

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Yeah. Yeah.

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Have you always done mostly studio for your clients or do

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you shoot on location at all?

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No, I do studio everything so pets and wildlife,

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everything in the studio.

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So for charities and stuff like that and an outdoors,

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I shoot wildlife using natural light,

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mainly for myself also for animal charities.

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I don't do domestic pets outside using natural light.

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To be honest,

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I find them quite hard,

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which is rather ironic,

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but I can't photograph my,

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you know,

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the dog I can,

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but I just,

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not never in my mind's eye,

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quite what I want.

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So it's really different systems,

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you know,

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studio lighting or an artificial environment,

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if you will.

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And it's very controlled.

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And then wildlife outdoors using natural light where they're,

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you know,

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they're just doing whatever they Can control.

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To be honest,

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I don't entirely have a lot of control in the studio

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other than the lighting and the environment,

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the animals are just bouncing off the walls.

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It's so funny.

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I've done.

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I do mostly outdoors cause I,

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I love like the story of it,

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but I do every once in a while,

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I'm like,

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oh, like I long for the control of the lighting in

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the studio,

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then I get in there a little bit and then I'm

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like, okay,

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I need to get back outside.

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I don't know.

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Maybe I'm just always like,

280
00:08:25,190 --> 00:08:30,760
I want what I don't have and get bored easily If

281
00:08:30,770 --> 00:08:32,720
I'm even as a studio photographer,

282
00:08:32,750 --> 00:08:33,890
if I'm being really honest,

283
00:08:33,890 --> 00:08:34,610
I think dogs,

284
00:08:34,610 --> 00:08:37,910
especially their greatest joy is when they're running around outside,

285
00:08:38,390 --> 00:08:38,690
you know,

286
00:08:38,690 --> 00:08:41,870
they're, or that the beach and in this year they have

287
00:08:41,870 --> 00:08:42,680
fun and they love it,

288
00:08:42,680 --> 00:08:43,700
but that true,

289
00:08:43,700 --> 00:08:45,650
110% in a joy is,

290
00:08:45,740 --> 00:08:45,980
you know,

291
00:08:46,040 --> 00:08:47,090
when they're running red outside.

292
00:08:47,090 --> 00:08:48,140
So yeah,

293
00:08:48,140 --> 00:08:48,440
it's good.

294
00:08:48,440 --> 00:08:50,570
Yeah. I love having the two genres.

295
00:08:50,570 --> 00:08:52,130
And even though they're very different,

296
00:08:52,490 --> 00:08:55,710
my photographs are very similar in both of those ones lit

297
00:08:55,710 --> 00:08:57,870
with a studio light and it's got a black,

298
00:08:58,050 --> 00:08:58,920
a white background,

299
00:08:59,280 --> 00:09:00,540
my natural light stuff too.

300
00:09:00,540 --> 00:09:01,530
It's very minimalist,

301
00:09:01,710 --> 00:09:01,950
you know,

302
00:09:01,950 --> 00:09:04,290
isn't that there aren't any man-made features and it's just,

303
00:09:04,680 --> 00:09:06,240
I want people to focus on the subject,

304
00:09:06,240 --> 00:09:08,850
not be looking at the fence or the other animal dropping

305
00:09:08,850 --> 00:09:09,750
in or you know,

306
00:09:09,750 --> 00:09:10,260
that sort of thing.

307
00:09:10,260 --> 00:09:13,770
So they're kind of similar in feel minimalist kind of stuck

308
00:09:13,770 --> 00:09:16,140
in the background all about the subject and not about much

309
00:09:16,140 --> 00:09:18,130
else. Yeah.

310
00:09:18,370 --> 00:09:18,880
I love it.

311
00:09:19,300 --> 00:09:19,750
I love it.

312
00:09:19,960 --> 00:09:20,350
So, yeah.

313
00:09:20,350 --> 00:09:22,300
So when you were starting,

314
00:09:22,300 --> 00:09:23,530
did you find,

315
00:09:24,160 --> 00:09:26,740
I always love to talk about like the evolution of style.

316
00:09:26,740 --> 00:09:30,640
Did you find it took a while to get into your

317
00:09:30,640 --> 00:09:32,800
style or to kind of figure out what you like?

318
00:09:32,800 --> 00:09:34,300
Did you try a lot of different things when you were

319
00:09:34,300 --> 00:09:35,530
starting? Yeah.

320
00:09:35,530 --> 00:09:38,080
I actually had this really good friend whose wife was an

321
00:09:38,080 --> 00:09:41,950
amazing baby photographer and she used lighting and he knew everything

322
00:09:41,950 --> 00:09:42,850
about lighting setups,

323
00:09:42,850 --> 00:09:45,220
but he didn't shoot this just a genius of,

324
00:09:45,550 --> 00:09:47,740
so he would come to the rescues with me and set

325
00:09:47,740 --> 00:09:50,770
up my lights and taught me settings basically because I had

326
00:09:50,770 --> 00:09:51,310
no idea,

327
00:09:51,700 --> 00:09:51,910
you know,

328
00:09:51,910 --> 00:09:52,600
I was making it up.

329
00:09:52,630 --> 00:09:53,500
So yeah,

330
00:09:54,700 --> 00:09:56,020
that's like my motto for life.

331
00:09:56,050 --> 00:09:56,350
If it,

332
00:09:56,440 --> 00:09:57,100
if it works,

333
00:09:57,100 --> 00:09:57,700
do more of it,

334
00:09:57,700 --> 00:09:58,930
if it doesn't don't do it again.

335
00:09:58,930 --> 00:10:00,940
So that's kind of how I worked with my business as

336
00:10:00,940 --> 00:10:01,660
well initially.

337
00:10:03,550 --> 00:10:06,160
And so I initially started off photographing,

338
00:10:06,340 --> 00:10:06,610
you know,

339
00:10:07,390 --> 00:10:09,190
animals on white and black backdrops.

340
00:10:09,190 --> 00:10:10,780
I thought let's just keep it kind of simple.

341
00:10:11,200 --> 00:10:12,310
And then over time,

342
00:10:12,310 --> 00:10:12,490
you know,

343
00:10:12,490 --> 00:10:14,350
my shoots would go for an hour and a half and

344
00:10:14,380 --> 00:10:16,930
dogs would get tired and now that's evolved.

345
00:10:16,930 --> 00:10:18,820
And most of my clients just want black background.

346
00:10:18,880 --> 00:10:19,510
They liked the,

347
00:10:19,720 --> 00:10:21,190
the artistic effect of that.

348
00:10:21,610 --> 00:10:23,470
And black really emphasizes coat color.

349
00:10:23,590 --> 00:10:25,570
I find that there's beautiful saturation in the colors,

350
00:10:25,570 --> 00:10:28,330
in the coat and black animals on black look kind of

351
00:10:28,690 --> 00:10:29,650
funky and arty.

352
00:10:30,010 --> 00:10:32,110
So I moved to that and now I literally shoot those

353
00:10:32,110 --> 00:10:34,150
300 shots in 15 minutes.

354
00:10:34,180 --> 00:10:35,140
The dog is in front of me,

355
00:10:35,140 --> 00:10:36,940
say, it's adults 15 minutes.

356
00:10:37,300 --> 00:10:37,900
Get them in.

357
00:10:37,960 --> 00:10:39,070
It's really intense.

358
00:10:39,130 --> 00:10:42,190
I'm sitting really close to them and you're probably 12 inches

359
00:10:42,190 --> 00:10:45,790
away from them super quick shoot in and out because it's

360
00:10:45,790 --> 00:10:47,950
like a big training session and they get tired of the

361
00:10:47,950 --> 00:10:49,990
way I work and they get quite mentally exhausted.

362
00:10:49,990 --> 00:10:50,710
So yeah,

363
00:10:50,710 --> 00:10:51,250
it's different in that,

364
00:10:51,820 --> 00:10:54,130
back in the day when I was younger and fitter and

365
00:10:54,580 --> 00:10:56,030
I'd go for hours and you know,

366
00:10:56,030 --> 00:10:57,730
I say with the dogs and now I kind of find

367
00:10:57,760 --> 00:11:00,280
even the times I shoot not good in the morning,

368
00:11:00,280 --> 00:11:01,390
cause I'm waking up.

369
00:11:01,450 --> 00:11:03,430
I'm not good in the evening cause I'm winding down.

370
00:11:03,610 --> 00:11:06,400
So I shoot in know middle of the day times,

371
00:11:06,400 --> 00:11:06,640
you know,

372
00:11:06,640 --> 00:11:09,700
and make sure that everyone's at their peak and same for

373
00:11:09,700 --> 00:11:10,330
the dogs too.

374
00:11:10,480 --> 00:11:12,910
They're not expecting to have dinner and stuff like that while

375
00:11:12,910 --> 00:11:13,540
they're in the shoot.

376
00:11:14,080 --> 00:11:17,140
Yeah. It's definitely changed from where I've gone to where I

377
00:11:17,140 --> 00:11:19,750
am. I still use the same simple lighting set ups that

378
00:11:19,750 --> 00:11:20,470
I've always had.

379
00:11:20,650 --> 00:11:23,110
And I actually have the same ultimate.

380
00:11:23,110 --> 00:11:24,970
I've had it for 12 years that the dogs sit on.

381
00:11:25,480 --> 00:11:26,500
And, but other than that,

382
00:11:26,830 --> 00:11:29,320
the signing gets clean thoroughly.

383
00:11:29,320 --> 00:11:30,250
No one's allowed to pee on it.

384
00:11:30,250 --> 00:11:30,460
You know,

385
00:11:30,460 --> 00:11:32,080
I'm very particular about the Ottoman.

386
00:11:32,440 --> 00:11:34,810
So he's lasted and that's still the same prop that I've

387
00:11:34,810 --> 00:11:35,890
had for the last 12 years.

388
00:11:36,490 --> 00:11:37,600
That's fantastic.

389
00:11:37,840 --> 00:11:41,230
Yeah. That evolution of style thing can be pretty up and

390
00:11:41,230 --> 00:11:42,610
down. I know for me it took,

391
00:11:43,060 --> 00:11:46,540
I don't think I really like found my true style probably

392
00:11:46,540 --> 00:11:47,590
to like six,

393
00:11:47,890 --> 00:11:51,040
six years in and ah,

394
00:11:51,070 --> 00:11:53,140
it's just so much trial and error and it was like,

395
00:11:53,260 --> 00:11:53,470
you know,

396
00:11:53,470 --> 00:11:54,880
you see certain things you'd like,

397
00:11:54,880 --> 00:11:57,880
and you kind of try to like learn a little bit

398
00:11:57,880 --> 00:11:58,360
of that.

399
00:11:58,360 --> 00:11:59,860
And then you see something over here and you're like,

400
00:11:59,890 --> 00:12:01,300
oh, let me learn a little bit of that.

401
00:12:01,300 --> 00:12:02,320
And then like,

402
00:12:02,350 --> 00:12:05,740
I always tell people like just go out and learn all

403
00:12:05,740 --> 00:12:09,310
these different things and then like pick and choose and you're

404
00:12:09,310 --> 00:12:10,090
picking and choosing,

405
00:12:10,090 --> 00:12:12,280
and you're building this recipe of your style.

406
00:12:12,280 --> 00:12:13,510
That's completely unique.

407
00:12:13,930 --> 00:12:17,500
But I think a lot of people see someone that's successful

408
00:12:17,800 --> 00:12:22,180
and they think that it's that style that made them successful,

409
00:12:22,540 --> 00:12:26,530
but it's actually their heart and soul that is in that

410
00:12:26,530 --> 00:12:31,690
style and their energy and like just what they've built and

411
00:12:31,840 --> 00:12:32,740
it's technically correct.

412
00:12:32,740 --> 00:12:33,130
So yes,

413
00:12:33,130 --> 00:12:33,850
that's important,

414
00:12:34,150 --> 00:12:35,830
but it's not the style.

415
00:12:35,830 --> 00:12:38,290
It's all the other things that led up to their evolution

416
00:12:38,290 --> 00:12:39,400
of that style.

417
00:12:40,360 --> 00:12:43,480
So when you were learning that style,

418
00:12:44,050 --> 00:12:44,440
I guess,

419
00:12:44,440 --> 00:12:48,250
were there different influences that you had or,

420
00:12:48,850 --> 00:12:49,270
you know,

421
00:12:49,330 --> 00:12:50,710
can you shed any light on,

422
00:12:51,040 --> 00:12:52,570
on your development?

423
00:12:53,950 --> 00:12:56,020
I love how you put that because it's so true.

424
00:12:56,020 --> 00:12:57,760
You've hit the nail on the head completely.

425
00:12:58,090 --> 00:12:58,300
You know,

426
00:12:58,300 --> 00:13:00,400
people, people I find these days,

427
00:13:00,400 --> 00:13:03,400
people are quick to adopt someone else's style and it's more

428
00:13:03,400 --> 00:13:07,150
about this photograph a lot and really do what you like

429
00:13:07,150 --> 00:13:09,340
the most or what you're getting the best results in.

430
00:13:09,820 --> 00:13:10,030
You know,

431
00:13:10,030 --> 00:13:11,140
in the end,

432
00:13:11,140 --> 00:13:14,050
if you like photographing outdoors under trees or,

433
00:13:14,350 --> 00:13:14,530
you know,

434
00:13:14,530 --> 00:13:16,600
in the water or on a black backdrop,

435
00:13:16,600 --> 00:13:17,560
do what you like.

436
00:13:17,650 --> 00:13:17,980
And you know,

437
00:13:18,250 --> 00:13:19,360
the more you refine that,

438
00:13:19,360 --> 00:13:21,250
the more it becomes known for,

439
00:13:21,250 --> 00:13:22,090
you know,

440
00:13:23,440 --> 00:13:24,790
so I guess when I was starting out,

441
00:13:24,820 --> 00:13:27,550
I didn't have too much resistance.

442
00:13:27,550 --> 00:13:28,930
I think in that journey of style,

443
00:13:29,100 --> 00:13:30,220
it just progressed for me.

444
00:13:30,220 --> 00:13:30,520
I mean,

445
00:13:31,000 --> 00:13:33,370
I didn't even know I could take a photo until I

446
00:13:33,370 --> 00:13:34,990
was in my thirties and my first photos.

447
00:13:34,990 --> 00:13:35,530
Weren't great.

448
00:13:35,590 --> 00:13:39,450
I had to self audit really heavily to learn and grow.

449
00:13:40,030 --> 00:13:43,420
I, I think all of us as photographers have a perfectionist

450
00:13:43,420 --> 00:13:45,610
streak because we're always trying to take a better photo the

451
00:13:45,610 --> 00:13:46,150
one before.

452
00:13:46,450 --> 00:13:49,150
And you have to know when that is getting in your

453
00:13:49,150 --> 00:13:49,540
own way.

454
00:13:49,540 --> 00:13:51,940
You have to know when enough is enough or you're in

455
00:13:51,940 --> 00:13:54,730
perfectionism. So I can edit a photo.

456
00:13:54,730 --> 00:13:55,210
And you know,

457
00:13:55,210 --> 00:13:56,410
even in the beginning I'd edit,

458
00:13:56,890 --> 00:13:57,670
oh, it's not quite right.

459
00:13:57,670 --> 00:13:58,300
Keep going.

460
00:13:58,600 --> 00:14:00,160
And then in the end it was so far from what

461
00:14:00,160 --> 00:14:00,850
it should have been.

462
00:14:01,150 --> 00:14:03,190
I probably should have just not even started with it.

463
00:14:03,220 --> 00:14:03,530
You know?

464
00:14:03,530 --> 00:14:07,390
And now I'm better at calling photos and getting through photos

465
00:14:07,390 --> 00:14:08,140
quicker and all that.

466
00:14:08,140 --> 00:14:11,260
So stuff that comes with that growth and knowing mind work

467
00:14:11,710 --> 00:14:12,880
and admittedly in the studio,

468
00:14:12,880 --> 00:14:14,050
I'm shooting for the client.

469
00:14:14,060 --> 00:14:17,260
So I have to put out consistent pictures.

470
00:14:17,260 --> 00:14:17,440
You know,

471
00:14:17,440 --> 00:14:18,490
they sit in shots,

472
00:14:18,490 --> 00:14:19,450
they want look.

473
00:14:19,450 --> 00:14:23,170
So my evolution has been understanding what,

474
00:14:23,200 --> 00:14:23,950
what shots client,

475
00:14:24,070 --> 00:14:24,790
clients will buy,

476
00:14:24,800 --> 00:14:26,560
like understanding their purchase decisions.

477
00:14:26,560 --> 00:14:27,550
And they want,

478
00:14:27,550 --> 00:14:27,760
you know,

479
00:14:27,760 --> 00:14:29,290
high five looking down,

480
00:14:29,620 --> 00:14:30,760
I'm looking to the side,

481
00:14:30,790 --> 00:14:31,450
full body,

482
00:14:31,510 --> 00:14:32,260
half a face,

483
00:14:32,260 --> 00:14:32,470
you know,

484
00:14:32,500 --> 00:14:33,850
RT catching the trait,

485
00:14:34,180 --> 00:14:35,620
smiling, like all those sort of things.

486
00:14:35,620 --> 00:14:37,450
There's about 10 different poses.

487
00:14:37,450 --> 00:14:39,070
I run through in my head and try and get from

488
00:14:39,070 --> 00:14:39,580
each door,

489
00:14:39,910 --> 00:14:41,740
which in the beginning I was just shooting whatever I could

490
00:14:41,740 --> 00:14:42,880
get. I didn't have a plan.

491
00:14:42,970 --> 00:14:45,550
Right. I think having a plan definitely helped me,

492
00:14:45,880 --> 00:14:48,040
but even the evolution of my business,

493
00:14:48,190 --> 00:14:49,360
when I first started,

494
00:14:49,750 --> 00:14:51,040
I had this little room in the garden,

495
00:14:51,200 --> 00:14:51,800
a mess,

496
00:14:52,370 --> 00:14:53,480
the brief was leaking in,

497
00:14:54,140 --> 00:14:54,470
you know,

498
00:14:54,500 --> 00:14:55,400
the door was always left,

499
00:14:55,400 --> 00:14:55,760
open on.

500
00:14:55,760 --> 00:14:57,620
It's like a little shed garden shed kind of thing.

501
00:14:58,400 --> 00:14:59,990
Right? Big solid walls.

502
00:14:59,990 --> 00:15:01,700
It's like proper brick building with a roof,

503
00:15:01,700 --> 00:15:03,110
but it just been a bit neglected.

504
00:15:03,110 --> 00:15:04,310
So I was getting that fixed,

505
00:15:04,310 --> 00:15:06,440
but a friend of mine was paying a small fortune to

506
00:15:06,440 --> 00:15:07,040
tidy it up.

507
00:15:07,580 --> 00:15:11,420
And I had a free consult with a business center business

508
00:15:11,420 --> 00:15:13,250
advisory center and I thought,

509
00:15:13,250 --> 00:15:14,990
wow, this is great free one hour consult.

510
00:15:14,990 --> 00:15:17,810
So this is a motivational guy that's meant to help you

511
00:15:18,050 --> 00:15:18,740
with your business.

512
00:15:19,160 --> 00:15:21,200
When I went there and I said to sat down,

513
00:15:21,200 --> 00:15:21,920
I was so excited.

514
00:15:21,920 --> 00:15:22,130
I said,

515
00:15:22,130 --> 00:15:23,960
I'm going to open a studio,

516
00:15:24,290 --> 00:15:25,490
like what you have for people,

517
00:15:25,520 --> 00:15:26,420
but for pets.

518
00:15:27,110 --> 00:15:28,220
And he looked at me and said,

519
00:15:28,670 --> 00:15:29,900
that will only ever be a hobby.

520
00:15:30,860 --> 00:15:32,960
He and he could not in his wildest dreams,

521
00:15:32,960 --> 00:15:36,140
understand why anyone would want to come and spend money on

522
00:15:36,140 --> 00:15:36,920
a photo of a pet.

523
00:15:37,190 --> 00:15:37,850
Now, firstly,

524
00:15:37,850 --> 00:15:39,860
I can tell you now from having done it for so

525
00:15:39,860 --> 00:15:41,390
long, he didn't have probably have a dog.

526
00:15:41,570 --> 00:15:44,630
He'd probably never had a connection and he wasn't my client.

527
00:15:46,070 --> 00:15:48,980
Yeah. I feel sad for him.

528
00:15:48,980 --> 00:15:51,110
Like that's terrible that Forman.

529
00:15:51,560 --> 00:15:52,400
So, you know,

530
00:15:52,640 --> 00:15:53,210
I kind of think,

531
00:15:53,210 --> 00:15:55,850
well that really didn't work out how he predicted.

532
00:15:56,240 --> 00:15:58,370
I left that meeting and he said to me,

533
00:15:58,370 --> 00:16:00,710
I only know one person that's ever opened a pet related

534
00:16:00,710 --> 00:16:01,910
business and it's a daycare.

535
00:16:02,030 --> 00:16:05,360
And in Australia we sometimes are loopy behind the trends in

536
00:16:05,360 --> 00:16:05,810
the states.

537
00:16:05,840 --> 00:16:08,990
So our doggy daycares came a lot later and people really

538
00:16:08,990 --> 00:16:11,720
had to battle local councils to get permission,

539
00:16:11,720 --> 00:16:14,120
to have dog businesses in the suburbs and stuff like that.

540
00:16:14,120 --> 00:16:15,710
So that's what he's referring to.

541
00:16:16,190 --> 00:16:17,240
And I left there and thought,

542
00:16:17,600 --> 00:16:20,210
oh, well I better not tell anyone that he said that

543
00:16:20,210 --> 00:16:23,180
because I'm paying this money to get the room renovated and

544
00:16:23,180 --> 00:16:24,290
I'm going to do it right.

545
00:16:24,800 --> 00:16:26,990
I want to do it was for me,

546
00:16:27,320 --> 00:16:28,880
even in the evolution of the whole thing,

547
00:16:28,880 --> 00:16:29,570
it was never,

548
00:16:29,720 --> 00:16:31,400
I want to do this because I want to get paid.

549
00:16:31,790 --> 00:16:32,180
It was,

550
00:16:32,210 --> 00:16:33,470
this is what I want to do.

551
00:16:33,470 --> 00:16:34,640
And in my,

552
00:16:35,210 --> 00:16:37,250
my small thinking at the time,

553
00:16:37,250 --> 00:16:37,700
it was like,

554
00:16:37,740 --> 00:16:40,490
I'll work my government job three or four days a week.

555
00:16:40,790 --> 00:16:41,770
And then on Fridays,

556
00:16:41,770 --> 00:16:42,710
Saturdays and Sundays,

557
00:16:42,710 --> 00:16:45,440
eventually I'll be part-time and I can do the business on

558
00:16:45,440 --> 00:16:46,730
Friday, Saturdays and Sundays.

559
00:16:47,000 --> 00:16:50,030
And that was my future goal to work towards a four

560
00:16:50,030 --> 00:16:52,370
day of one job three-day of the other kind of system.

561
00:16:53,810 --> 00:16:57,440
I opened the studio on the 4th of July,

562
00:16:57,440 --> 00:16:57,560
2009, right.

563
00:16:57,560 --> 00:16:59,990
In the middle of global financial crisis as well.

564
00:16:59,990 --> 00:17:03,260
So that was Good time to start a business.

565
00:17:03,320 --> 00:17:04,400
Absolutely. I mean,

566
00:17:04,640 --> 00:17:05,330
that's the thing that I,

567
00:17:05,340 --> 00:17:06,680
is there ever a good time,

568
00:17:06,710 --> 00:17:06,980
you know,

569
00:17:07,010 --> 00:17:10,850
just exactly just do it because if it's not,

570
00:17:10,850 --> 00:17:12,980
then at some excuse in our heads or it's,

571
00:17:12,980 --> 00:17:13,310
you know,

572
00:17:13,370 --> 00:17:13,790
oh no,

573
00:17:13,790 --> 00:17:15,500
I've it's cold or you know,

574
00:17:15,530 --> 00:17:15,950
oh no,

575
00:17:16,400 --> 00:17:16,880
there's always,

576
00:17:17,900 --> 00:17:20,240
But there's waiting for the perfection.

577
00:17:20,270 --> 00:17:22,010
There's a great quote that I love.

578
00:17:22,040 --> 00:17:22,610
It's just like,

579
00:17:22,610 --> 00:17:23,330
you'll either,

580
00:17:23,450 --> 00:17:24,350
if it's important to you,

581
00:17:24,350 --> 00:17:25,520
you'll find a way if it's not,

582
00:17:25,520 --> 00:17:26,210
you'll find an excuse.

583
00:17:26,360 --> 00:17:31,070
Exactly. And there's a lot of things about me that annoyed

584
00:17:31,070 --> 00:17:32,810
me and there's a lot of things I like,

585
00:17:32,810 --> 00:17:34,910
and I think it's really good to know which and which

586
00:17:35,660 --> 00:17:37,340
one of the things I really like is if I want

587
00:17:37,340 --> 00:17:37,730
to do something,

588
00:17:37,730 --> 00:17:38,450
I just go and do it.

589
00:17:39,080 --> 00:17:40,400
And like you mentioned,

590
00:17:40,400 --> 00:17:41,240
if it doesn't work,

591
00:17:41,390 --> 00:17:42,080
I don't do it again.

592
00:17:42,140 --> 00:17:43,940
Or I do less of it or do something differently.

593
00:17:43,940 --> 00:17:47,510
So I was kind of stubborn and I opened the studio

594
00:17:47,510 --> 00:17:50,090
anyway. So 2009,

595
00:17:50,570 --> 00:17:51,980
I then put an ad,

596
00:17:51,980 --> 00:17:52,910
make it back in the,

597
00:17:52,910 --> 00:17:54,440
do you remember the good old days where you had to

598
00:17:54,440 --> 00:17:56,330
do like newspaper ads to get clients?

599
00:17:56,570 --> 00:17:56,990
It wasn't,

600
00:17:58,730 --> 00:17:59,390
it wasn't even,

601
00:17:59,450 --> 00:17:59,930
you know,

602
00:18:00,680 --> 00:18:01,460
I think right.

603
00:18:01,580 --> 00:18:03,290
It had been around for about two,

604
00:18:03,380 --> 00:18:03,890
a couple of years,

605
00:18:03,890 --> 00:18:04,790
about two years by then.

606
00:18:05,150 --> 00:18:07,550
And I was a very early Facebook adopter because I had

607
00:18:07,550 --> 00:18:08,480
a friend who said,

608
00:18:08,480 --> 00:18:09,560
I'm going to Japan,

609
00:18:09,980 --> 00:18:12,260
there's this website thing that we can join and we can

610
00:18:12,260 --> 00:18:13,070
keep in touch.

611
00:18:13,610 --> 00:18:14,080
And it was,

612
00:18:14,090 --> 00:18:16,700
I had a Facebook friend for about,

613
00:18:17,540 --> 00:18:18,590
for about two years.

614
00:18:18,920 --> 00:18:21,050
And then I realized as it got,

615
00:18:21,050 --> 00:18:22,700
it became a thing people were saying,

616
00:18:22,730 --> 00:18:23,930
oh, you got to get on Facebook.

617
00:18:23,990 --> 00:18:24,230
I was like,

618
00:18:24,260 --> 00:18:27,230
oh, that's that software I've already been using once a month

619
00:18:27,230 --> 00:18:27,560
or whatever.

620
00:18:28,010 --> 00:18:29,870
So before Facebook though,

621
00:18:29,870 --> 00:18:30,800
that was kind of growing,

622
00:18:30,800 --> 00:18:34,130
you had to put ads in newspapers and magazines and printed

623
00:18:34,130 --> 00:18:38,210
stuff. So I spent $800 on a tiny quarter page ad

624
00:18:38,210 --> 00:18:41,540
in the local state newspaper when all over the state for,

625
00:18:41,540 --> 00:18:43,610
I knew it was like a discounted photo session.

626
00:18:43,610 --> 00:18:47,030
And even if it included anything and I got eight bookings,

627
00:18:47,330 --> 00:18:48,920
I couldn't believe it where eight people.

628
00:18:49,040 --> 00:18:52,190
And I remember my first sale was a pocket,

629
00:18:52,190 --> 00:18:53,060
was Doug the pug.

630
00:18:53,480 --> 00:18:57,890
And she spent a little black pug and I hadn't photographed

631
00:18:57,890 --> 00:18:59,810
a black animal mama black background before,

632
00:18:59,810 --> 00:19:00,710
but I just made it up.

633
00:19:00,740 --> 00:19:00,890
You know,

634
00:19:00,890 --> 00:19:01,940
that if I could tell you,

635
00:19:01,940 --> 00:19:02,660
make it thing,

636
00:19:03,620 --> 00:19:04,760
clients coming for a service,

637
00:19:04,760 --> 00:19:06,120
don't tell her you haven't done this.

638
00:19:06,170 --> 00:19:08,060
You've just advertised it in the newspaper.

639
00:19:08,840 --> 00:19:10,790
She spent $825.

640
00:19:10,790 --> 00:19:11,930
And I couldn't believe it.

641
00:19:12,200 --> 00:19:13,070
Like, you know,

642
00:19:13,070 --> 00:19:13,760
sometimes we,

643
00:19:14,150 --> 00:19:17,030
I guess we don't know how much people were spending,

644
00:19:17,040 --> 00:19:18,530
how far it can go and we would do.

645
00:19:18,530 --> 00:19:20,540
And then we realized this is like kind of lucrative.

646
00:19:21,110 --> 00:19:21,680
And I was like,

647
00:19:21,710 --> 00:19:22,550
wow, that's amazing.

648
00:19:22,550 --> 00:19:24,230
And then from those eight clients,

649
00:19:24,710 --> 00:19:26,450
I really focused on them.

650
00:19:26,450 --> 00:19:28,460
I made sure that I delivered what I promised,

651
00:19:28,520 --> 00:19:28,820
you know,

652
00:19:28,820 --> 00:19:29,090
and I,

653
00:19:29,510 --> 00:19:31,610
they had a good customer service experience.

654
00:19:31,610 --> 00:19:34,640
They had the pictures they wanted and that then grew,

655
00:19:34,730 --> 00:19:37,250
I think the first six months I had 20 clients just

656
00:19:37,250 --> 00:19:39,350
word of mouth and from those first eight clients,

657
00:19:40,010 --> 00:19:43,400
and then fast forward to October,

658
00:19:43,400 --> 00:19:45,800
2010. So only about 15 months later,

659
00:19:45,800 --> 00:19:47,360
that's when the demand started really,

660
00:19:47,360 --> 00:19:48,260
really peaking.

661
00:19:48,950 --> 00:19:50,660
And I was going to drop the ball and the whole

662
00:19:50,660 --> 00:19:51,680
thing was going to implode.

663
00:19:51,680 --> 00:19:55,400
If I didn't quit my 19 year government career with all

664
00:19:55,400 --> 00:19:59,360
the security and superannuation and leave that came with it and

665
00:19:59,360 --> 00:20:00,140
just took a chance on,

666
00:20:00,140 --> 00:20:00,380
you know,

667
00:20:00,410 --> 00:20:01,670
can I make this business work?

668
00:20:02,210 --> 00:20:03,890
How scary was that?

669
00:20:04,070 --> 00:20:04,940
Was that jump?

670
00:20:05,230 --> 00:20:07,130
I think scary on one hand,

671
00:20:07,130 --> 00:20:11,070
because all I knew was audit compliance with the government,

672
00:20:11,270 --> 00:20:11,480
you know,

673
00:20:11,690 --> 00:20:12,620
nine to five and,

674
00:20:12,690 --> 00:20:15,200
and it is quite regimented and it was safe,

675
00:20:15,680 --> 00:20:16,760
but I was also bored.

676
00:20:16,760 --> 00:20:17,030
You know,

677
00:20:17,030 --> 00:20:17,210
it was,

678
00:20:17,630 --> 00:20:18,710
it, wasn't what I wanted to do.

679
00:20:18,950 --> 00:20:21,710
I didn't have any financial burden.

680
00:20:22,070 --> 00:20:24,050
I moved in with my partner and just sold my house.

681
00:20:24,050 --> 00:20:26,450
So there was when there wasn't a financial risk,

682
00:20:26,480 --> 00:20:28,910
but I knew I had to have a backup plan because

683
00:20:28,910 --> 00:20:31,550
you should always have one in your pocket and mine was,

684
00:20:31,850 --> 00:20:32,750
this goes wrong.

685
00:20:33,140 --> 00:20:35,180
I will go and work at the local pet store and

686
00:20:35,180 --> 00:20:37,640
just sell pet products and pet dogs at the pet store.

687
00:20:37,760 --> 00:20:41,090
Right? So even now I say to people,

688
00:20:41,090 --> 00:20:42,800
if you ever see me at the pet store in the

689
00:20:42,800 --> 00:20:44,060
uniform, you know the business,

690
00:20:44,090 --> 00:20:45,290
thanks. It didn't go so well.

691
00:20:45,530 --> 00:20:46,460
Cause that's my plan.

692
00:20:46,460 --> 00:20:47,650
Now let's go go Pittsburgh,

693
00:20:48,430 --> 00:20:50,470
but I didn't have to do that.

694
00:20:50,470 --> 00:20:51,580
And it was a,

695
00:20:51,640 --> 00:20:52,510
it was a massive risk,

696
00:20:52,510 --> 00:20:54,280
but I had this really pivotal moment.

697
00:20:54,370 --> 00:20:56,830
I was still in the government job and I was very

698
00:20:56,830 --> 00:20:59,260
stressed about what to do because this was my,

699
00:20:59,710 --> 00:21:02,560
I loved this photography and I had all these clients that

700
00:21:02,560 --> 00:21:02,920
wanted it.

701
00:21:03,370 --> 00:21:04,330
I was traveling,

702
00:21:04,780 --> 00:21:06,610
I was doing 160 flights a year.

703
00:21:06,670 --> 00:21:09,880
I wasn't home to do purchase appointments.

704
00:21:10,120 --> 00:21:10,720
And it can't,

705
00:21:10,930 --> 00:21:12,970
it's trying to run my business from the government office,

706
00:21:12,970 --> 00:21:13,240
you know,

707
00:21:13,240 --> 00:21:13,630
on the phone,

708
00:21:13,630 --> 00:21:14,830
on my cell phone.

709
00:21:14,830 --> 00:21:15,070
And you know,

710
00:21:15,070 --> 00:21:15,730
it was a bit naughty.

711
00:21:15,730 --> 00:21:18,430
So it was all kind of coming to a head.

712
00:21:18,910 --> 00:21:21,520
And I went to the doctor and I said,

713
00:21:21,520 --> 00:21:22,450
look, I'm not stressed,

714
00:21:22,450 --> 00:21:25,180
but I need a week off as sick leave.

715
00:21:25,180 --> 00:21:26,560
Like stress leave from work.

716
00:21:26,590 --> 00:21:28,210
I needed a doctor's certificate for that.

717
00:21:28,720 --> 00:21:28,990
And I said,

718
00:21:28,990 --> 00:21:30,670
because I just need a bit of a break and need

719
00:21:30,670 --> 00:21:31,660
to give my brain a rest.

720
00:21:31,900 --> 00:21:32,770
And he said to me,

721
00:21:33,160 --> 00:21:34,570
what are you going to do after a week?

722
00:21:35,650 --> 00:21:37,120
Okay, got me thinking.

723
00:21:37,480 --> 00:21:38,230
And then we had a,

724
00:21:38,260 --> 00:21:41,680
an animal rescue event at a town hall in my city.

725
00:21:41,680 --> 00:21:43,360
And all I had to do is go to the town

726
00:21:43,360 --> 00:21:44,890
hall and stand outside.

727
00:21:44,890 --> 00:21:48,040
They were outside on the big table and photograph these,

728
00:21:48,100 --> 00:21:51,640
they were politicians and kind of celebrities representing this animal rescue

729
00:21:51,640 --> 00:21:53,680
event. Wasn't even photographing animals.

730
00:21:54,280 --> 00:21:56,800
And I remember standing there and there's a beautiful indigenous artists

731
00:21:56,800 --> 00:21:59,920
called<inaudible> and his music was playing and the sun was shining.

732
00:22:00,520 --> 00:22:01,030
And I just thought,

733
00:22:01,030 --> 00:22:02,590
wow, this could be my job,

734
00:22:03,280 --> 00:22:04,000
my camera,

735
00:22:04,180 --> 00:22:05,740
this. And you know,

736
00:22:05,740 --> 00:22:06,130
it's a lot more,

737
00:22:06,280 --> 00:22:07,300
we know it's a lot more than that.

738
00:22:07,300 --> 00:22:08,050
But in that moment,

739
00:22:08,050 --> 00:22:08,380
I was like,

740
00:22:08,380 --> 00:22:10,210
wow, this is felt like freedom.

741
00:22:10,450 --> 00:22:10,780
You know?

742
00:22:11,440 --> 00:22:12,370
And I remember I rang my,

743
00:22:12,550 --> 00:22:13,630
I rang my partner and said,

744
00:22:14,170 --> 00:22:15,010
I don't know what to do.

745
00:22:15,130 --> 00:22:15,720
And my partner said,

746
00:22:15,740 --> 00:22:16,070
you know what,

747
00:22:16,070 --> 00:22:17,140
but don't care what you do.

748
00:22:17,170 --> 00:22:19,000
I won't use the exact language because there's a swear word,

749
00:22:19,000 --> 00:22:20,860
but I don't care what you do.

750
00:22:21,040 --> 00:22:22,720
Let's make a decision.

751
00:22:23,440 --> 00:22:23,890
And I thought,

752
00:22:23,890 --> 00:22:25,810
wow, I'm actually being told that I can do this.

753
00:22:25,810 --> 00:22:26,470
It wasn't like,

754
00:22:26,710 --> 00:22:27,070
come on,

755
00:22:27,070 --> 00:22:27,790
be sensible.

756
00:22:27,790 --> 00:22:29,260
You've got a 19 year career.

757
00:22:29,470 --> 00:22:30,760
Think about the money you're going to look.

758
00:22:31,330 --> 00:22:32,230
If there was none of that,

759
00:22:32,230 --> 00:22:33,520
it was just full support.

760
00:22:34,060 --> 00:22:35,140
Do what makes you happy?

761
00:22:35,140 --> 00:22:36,340
Cause this is eating you alive.

762
00:22:36,880 --> 00:22:38,770
And I went back to work two days later and I

763
00:22:38,770 --> 00:22:41,740
resigned and I literally have never looked back.

764
00:22:41,920 --> 00:22:43,860
That's so awesome that like the,

765
00:22:43,860 --> 00:22:45,040
the, you have the support.

766
00:22:45,040 --> 00:22:47,500
Cause I think there are a lot of people run into

767
00:22:47,500 --> 00:22:50,290
the issue and I think it comes from a place of

768
00:22:50,290 --> 00:22:53,170
love from like their family or their friends,

769
00:22:53,170 --> 00:22:56,440
because they're like the guy at your meeting that you went

770
00:22:56,440 --> 00:22:57,130
to, that's like,

771
00:22:58,030 --> 00:22:59,170
there's no way that'll work.

772
00:22:59,440 --> 00:23:02,020
So they are projecting their thoughts of like,

773
00:23:02,020 --> 00:23:05,350
there's no way that'll work to them to try to insulate

774
00:23:05,350 --> 00:23:07,000
them or protect them from failure.

775
00:23:07,420 --> 00:23:08,170
But meanwhile,

776
00:23:08,170 --> 00:23:10,660
they're just like making them feel like,

777
00:23:10,750 --> 00:23:11,260
oh my God,

778
00:23:11,260 --> 00:23:13,000
I can't possibly pursue my dreams.

779
00:23:13,000 --> 00:23:14,860
I need to stay at this safe job.

780
00:23:15,190 --> 00:23:16,030
And quite frankly,

781
00:23:16,420 --> 00:23:17,890
I'll say for any jobs,

782
00:23:18,220 --> 00:23:18,610
you know,

783
00:23:18,640 --> 00:23:21,760
like, I mean maybe a government job,

784
00:23:21,760 --> 00:23:23,170
at least here in the states is pretty safe.

785
00:23:23,170 --> 00:23:24,700
Cause those seem to never go away.

786
00:23:24,700 --> 00:23:25,450
They just get added.

787
00:23:25,720 --> 00:23:27,190
But you know,

788
00:23:27,190 --> 00:23:28,480
like, you know,

789
00:23:28,480 --> 00:23:30,850
my husband works in the pharmaceutical injuries industry.

790
00:23:30,850 --> 00:23:33,730
And like that industry is like always being bought,

791
00:23:33,730 --> 00:23:35,650
being sold and being spun off this or that,

792
00:23:35,650 --> 00:23:37,840
like, that's not safe.

793
00:23:38,140 --> 00:23:40,540
Like I feel like as an entrepreneur,

794
00:23:40,600 --> 00:23:43,060
at least I have control,

795
00:23:43,900 --> 00:23:44,200
you know,

796
00:23:44,200 --> 00:23:45,440
and it's a total control.

797
00:23:45,440 --> 00:23:47,630
Like I have control for my future,

798
00:23:47,630 --> 00:23:50,570
but it's also complete responsibility to bring clients in the door.

799
00:23:50,840 --> 00:23:51,890
So, you know,

800
00:23:52,250 --> 00:23:54,470
it's, it's a two-part thing,

801
00:23:54,470 --> 00:23:55,910
but I wouldn't have it any other way.

802
00:23:55,910 --> 00:23:58,850
I like to say I'm completely unemployable now because there's no

803
00:23:58,850 --> 00:24:00,650
way I can actually like go work for someone.

804
00:24:04,430 --> 00:24:08,090
No, I totally get how many weeks vacation and I have

805
00:24:08,090 --> 00:24:08,510
to ask,

806
00:24:09,530 --> 00:24:11,210
no, that's not gonna work for me.

807
00:24:13,340 --> 00:24:14,210
Sorry. I have to be there.

808
00:24:14,230 --> 00:24:17,110
I can't stay till midnight and I can't start it.

809
00:24:17,840 --> 00:24:19,910
Great. And I can't just decide it's a nice day.

810
00:24:19,910 --> 00:24:21,650
I'm going to go paddle boarding for the afternoon.

811
00:24:22,190 --> 00:24:26,120
Yeah. It's a great point because I have never worked as

812
00:24:26,120 --> 00:24:27,710
hard in my own business.

813
00:24:27,710 --> 00:24:28,100
As I,

814
00:24:28,550 --> 00:24:29,840
at any time in my career,

815
00:24:29,930 --> 00:24:30,500
other careers,

816
00:24:31,390 --> 00:24:33,290
you never work as hard as when you work for yourself,

817
00:24:33,440 --> 00:24:36,410
but you get a massive reward and I still have freedom

818
00:24:36,410 --> 00:24:36,980
of choice.

819
00:24:37,430 --> 00:24:38,750
So I choose to work.

820
00:24:38,930 --> 00:24:39,950
I choose to be booked up.

821
00:24:39,950 --> 00:24:41,030
I choose to be busy,

822
00:24:41,330 --> 00:24:41,630
you know,

823
00:24:41,630 --> 00:24:43,940
and I choose to do lots of things.

824
00:24:43,940 --> 00:24:45,320
I don't just do pet photos.

825
00:24:45,320 --> 00:24:48,380
I do tours and I do education and I do go

826
00:24:48,380 --> 00:24:49,730
to camera clubs and talk to them.

827
00:24:49,730 --> 00:24:52,010
And there's lots of things I do to keep her interesting

828
00:24:52,010 --> 00:24:54,680
to me and to get out there and really do not

829
00:24:54,680 --> 00:24:56,150
just the studio photos for the clients,

830
00:24:56,150 --> 00:24:58,190
but the wildlife stuff and the charity stuff as well.

831
00:24:58,760 --> 00:24:59,450
So I work hard,

832
00:24:59,450 --> 00:24:59,810
but you know,

833
00:24:59,830 --> 00:25:02,390
also it's not actually hard work it's I don't want to

834
00:25:02,390 --> 00:25:04,850
ever think sitting on the computer editing for five hours,

835
00:25:04,850 --> 00:25:05,150
he's like,

836
00:25:05,180 --> 00:25:06,290
oh, it's so terrible.

837
00:25:06,290 --> 00:25:06,980
It's the worst job.

838
00:25:07,460 --> 00:25:07,640
You know,

839
00:25:08,200 --> 00:25:08,990
you have to stretch,

840
00:25:08,990 --> 00:25:09,380
but that's,

841
00:25:09,380 --> 00:25:09,560
you know,

842
00:25:09,560 --> 00:25:12,980
I'm not locked in a room doing tax returns,

843
00:25:12,980 --> 00:25:13,130
you know,

844
00:25:13,130 --> 00:25:15,410
like I have freedom to choose to do that.

845
00:25:15,410 --> 00:25:16,340
And yeah,

846
00:25:16,340 --> 00:25:17,000
so I think we,

847
00:25:17,390 --> 00:25:19,130
we, when you are self employed,

848
00:25:19,130 --> 00:25:20,180
we all put in that effort,

849
00:25:20,210 --> 00:25:22,700
but you also get massive payback from that.

850
00:25:22,790 --> 00:25:23,620
And you know,

851
00:25:23,620 --> 00:25:25,850
you are perfect Testament to how far you can take it

852
00:25:25,850 --> 00:25:26,810
and you still got stuff,

853
00:25:27,050 --> 00:25:27,200
you know,

854
00:25:27,200 --> 00:25:27,860
sky's the limit,

855
00:25:27,860 --> 00:25:28,220
you know,

856
00:25:28,580 --> 00:25:31,100
I think you're a massive inspiration in that way to show

857
00:25:31,100 --> 00:25:33,680
people not to listen to the people that tell you,

858
00:25:33,680 --> 00:25:34,040
you can't,

859
00:25:34,070 --> 00:25:34,820
if they're out there as well,

860
00:25:34,820 --> 00:25:35,630
because you know,

861
00:25:36,440 --> 00:25:37,100
end of the day,

862
00:25:37,490 --> 00:25:37,730
you know,

863
00:25:37,790 --> 00:25:38,600
get all philosophical,

864
00:25:38,600 --> 00:25:39,950
but no one gets out of life alive.

865
00:25:40,160 --> 00:25:41,210
So why are we waiting for it?

866
00:25:41,450 --> 00:25:44,450
Every day longer is one day closer to the door slamming

867
00:25:44,450 --> 00:25:44,870
behind us.

868
00:25:44,870 --> 00:25:45,530
Like, come on,

869
00:25:47,480 --> 00:25:48,050
just do it.

870
00:25:48,050 --> 00:25:50,180
You're not going to die from doing something you're just going

871
00:25:50,180 --> 00:25:50,600
to learn.

872
00:25:50,600 --> 00:25:50,870
You know,

873
00:25:50,870 --> 00:25:51,530
it's, you know,

874
00:25:51,560 --> 00:25:53,050
people get scared and,

875
00:25:53,050 --> 00:25:54,320
and getting their own way of stuff.

876
00:25:54,320 --> 00:25:54,980
And yeah,

877
00:25:55,040 --> 00:25:55,400
I just,

878
00:25:55,640 --> 00:25:58,070
I wish people had that confidence in themselves,

879
00:25:58,280 --> 00:26:00,350
which is interestingly where I'm going to kind of talk about

880
00:26:00,350 --> 00:26:01,670
in the hair of the dog summit,

881
00:26:02,030 --> 00:26:04,880
but that just building confidence and letting people know that you

882
00:26:04,880 --> 00:26:05,510
want to do something,

883
00:26:05,510 --> 00:26:05,900
do it.

884
00:26:06,350 --> 00:26:09,380
And if I still get people at like events,

885
00:26:09,380 --> 00:26:10,370
like random events,

886
00:26:10,370 --> 00:26:11,210
it might be just a,

887
00:26:11,900 --> 00:26:13,520
some sort of random function who say,

888
00:26:13,520 --> 00:26:14,150
what do you do?

889
00:26:14,210 --> 00:26:15,200
And I always play it down.

890
00:26:15,200 --> 00:26:15,590
I just got,

891
00:26:15,600 --> 00:26:17,510
I just photograph talks and they go,

892
00:26:17,660 --> 00:26:19,790
oh, do you make money doing that?

893
00:26:20,390 --> 00:26:20,900
And I always,

894
00:26:21,020 --> 00:26:21,710
and I don't want to go,

895
00:26:21,740 --> 00:26:22,280
oh yeah,

896
00:26:22,280 --> 00:26:22,640
it's great.

897
00:26:22,640 --> 00:26:23,090
I just go,

898
00:26:23,120 --> 00:26:24,440
ah, I can sometimes,

899
00:26:24,470 --> 00:26:25,820
cause I don't want him to go and buy a camera.

900
00:26:25,820 --> 00:26:26,360
And next minute,

901
00:26:26,390 --> 00:26:26,690
you know,

902
00:26:27,080 --> 00:26:29,540
when I'm popping studio out the front of mine,

903
00:26:29,540 --> 00:26:29,750
you know,

904
00:26:29,750 --> 00:26:31,880
but like people are still surprised.

905
00:26:31,880 --> 00:26:32,990
And I understand that they're like,

906
00:26:33,020 --> 00:26:34,190
do you make money doing that?

907
00:26:34,190 --> 00:26:34,490
And like,

908
00:26:34,970 --> 00:26:35,300
oh no.

909
00:26:35,300 --> 00:26:35,600
And then,

910
00:26:36,050 --> 00:26:36,370
you know,

911
00:26:36,410 --> 00:26:37,070
like, yeah,

912
00:26:37,070 --> 00:26:38,540
if you do it the right way and you have a

913
00:26:38,540 --> 00:26:40,880
plan and you have a system and you've got a client

914
00:26:40,880 --> 00:26:42,230
base, you can grow and build,

915
00:26:42,260 --> 00:26:43,070
yes, you can.

916
00:26:43,080 --> 00:26:44,250
There are people out there that will,

917
00:26:44,760 --> 00:26:44,910
you know,

918
00:26:44,910 --> 00:26:49,590
this, everything can be monetized as a market for everything even

919
00:26:49,590 --> 00:26:51,270
pets. Yeah,

920
00:26:52,560 --> 00:26:56,850
Absolutely. And I think a lot of people get into this

921
00:26:56,850 --> 00:26:59,670
or they start to look around and they get really kind

922
00:26:59,670 --> 00:27:01,380
of down that it's like,

923
00:27:01,410 --> 00:27:02,310
oh man,

924
00:27:02,370 --> 00:27:02,760
or they're,

925
00:27:02,760 --> 00:27:03,990
maybe they're already in the market.

926
00:27:03,990 --> 00:27:06,690
And like another pet photographer pops up and another pops up

927
00:27:06,720 --> 00:27:07,680
and another pops up,

928
00:27:08,040 --> 00:27:08,250
you know,

929
00:27:08,250 --> 00:27:10,770
because 10 years ago there was like maybe one in a

930
00:27:10,770 --> 00:27:13,920
city and now there's a lot and it's only going to

931
00:27:13,920 --> 00:27:14,790
continue growing.

932
00:27:15,180 --> 00:27:17,550
But I like to say to,

933
00:27:17,580 --> 00:27:17,850
you know,

934
00:27:17,850 --> 00:27:21,510
one of the challenges of marketing and a pet photography business

935
00:27:21,510 --> 00:27:24,390
10 years ago was that nobody knew a pet photography was

936
00:27:24,390 --> 00:27:24,720
a thing.

937
00:27:25,170 --> 00:27:27,240
So we had to let them know that,

938
00:27:27,240 --> 00:27:30,690
Hey, this is a thing that exists and then convince them

939
00:27:30,690 --> 00:27:31,560
that they needed it.

940
00:27:31,980 --> 00:27:35,310
We're at least now as the industry grows,

941
00:27:35,520 --> 00:27:37,950
there's more people out there doing awareness marketing.

942
00:27:37,950 --> 00:27:40,200
And then they're going to go to Google and check out

943
00:27:40,200 --> 00:27:41,520
all the other options.

944
00:27:41,910 --> 00:27:43,440
And you know,

945
00:27:43,440 --> 00:27:45,510
it's, it's a beautiful thing.

946
00:27:45,510 --> 00:27:48,180
It's actually helping grow the industry.

947
00:27:48,450 --> 00:27:51,840
And there's still so much room because like what percentage of

948
00:27:51,840 --> 00:27:54,330
people, when they asked you what you do and you say,

949
00:27:54,360 --> 00:27:55,530
I photograph dogs,

950
00:27:55,740 --> 00:27:55,980
you know,

951
00:27:55,980 --> 00:27:57,720
they're like really,

952
00:27:57,930 --> 00:28:01,740
that's the thing like that tells me,

953
00:28:01,740 --> 00:28:05,340
there's still a lot of market awareness that needs to happen

954
00:28:05,370 --> 00:28:05,730
to like,

955
00:28:06,000 --> 00:28:07,410
for everyone to understand that,

956
00:28:07,500 --> 00:28:09,420
oh, it's a thing and it's not crazy.

957
00:28:10,350 --> 00:28:13,140
And I think a lot of other people too,

958
00:28:13,440 --> 00:28:14,430
even photographers,

959
00:28:14,430 --> 00:28:18,990
although the professional photography world of other jars is coming around.

960
00:28:19,440 --> 00:28:21,060
But I remember being at conferences five,

961
00:28:21,060 --> 00:28:23,610
six years ago and other photographers telling me,

962
00:28:23,610 --> 00:28:24,840
there's no way you can make enough money.

963
00:28:24,960 --> 00:28:28,770
Like make just as much in my pet sessions as I

964
00:28:28,770 --> 00:28:29,880
do with my families.

965
00:28:29,880 --> 00:28:30,090
I mean,

966
00:28:30,090 --> 00:28:31,050
it was 2,500,

967
00:28:31,050 --> 00:28:32,490
$3,000 averages.

968
00:28:32,920 --> 00:28:34,380
Yeah, yeah,

969
00:28:35,530 --> 00:28:36,600
yeah. A hundred percent.

970
00:28:36,600 --> 00:28:37,680
It's a different market.

971
00:28:37,710 --> 00:28:40,770
It's not my family clients spending that on their pets,

972
00:28:41,130 --> 00:28:44,850
but it's my pet parents spending that on their pets.

973
00:28:45,210 --> 00:28:48,210
And so I think a lot of people start to put

974
00:28:48,210 --> 00:28:50,400
their own money stories on like,

975
00:28:50,730 --> 00:28:53,100
oh, that's a lot of money.

976
00:28:53,370 --> 00:28:57,810
Or my husband or my family says that's frivolous.

977
00:28:57,810 --> 00:28:58,890
No one will pay that.

978
00:28:59,250 --> 00:28:59,790
And then,

979
00:28:59,790 --> 00:29:02,010
so they just think that's the truth,

980
00:29:02,040 --> 00:29:04,590
but some people won't pay it like the guy at your

981
00:29:04,590 --> 00:29:06,330
business consult,

982
00:29:06,330 --> 00:29:07,320
he's not going to pay it.

983
00:29:07,350 --> 00:29:08,070
But you know,

984
00:29:08,340 --> 00:29:10,530
the person in the next office fight,

985
00:29:11,710 --> 00:29:12,420
I think you're right.

986
00:29:12,630 --> 00:29:13,020
When I,

987
00:29:13,050 --> 00:29:15,990
thinking back to when I first started in the early days,

988
00:29:15,990 --> 00:29:19,170
I used to go to some camera clubs and no disrespect

989
00:29:19,170 --> 00:29:21,450
to elderly older men,

990
00:29:21,480 --> 00:29:24,140
but it was early automated return with saying,

991
00:29:24,140 --> 00:29:25,110
what do you do love?

992
00:29:25,200 --> 00:29:26,550
So it'd be kind of cringing.

993
00:29:26,700 --> 00:29:27,900
I'd say I photograph pets.

994
00:29:27,900 --> 00:29:29,760
And they pat me on the head and go,

995
00:29:29,820 --> 00:29:30,720
Aw, you know,

996
00:29:30,750 --> 00:29:34,080
either or you grow out of it or everyone does that

997
00:29:34,080 --> 00:29:34,800
when they're learning.

998
00:29:34,800 --> 00:29:35,220
And I was like,

999
00:29:35,220 --> 00:29:35,670
well, firstly,

1000
00:29:35,670 --> 00:29:36,720
I've been doing it for a while.

1001
00:29:36,720 --> 00:29:37,230
And secondly,

1002
00:29:37,230 --> 00:29:38,280
I don't want to grow out of it.

1003
00:29:38,280 --> 00:29:38,520
You know?

1004
00:29:38,520 --> 00:29:42,370
Like it was seen as insane as the poor cousin initially

1005
00:29:42,400 --> 00:29:43,300
of photography.

1006
00:29:43,300 --> 00:29:45,640
Like you only do this if you rubbish at everything else.

1007
00:29:46,150 --> 00:29:46,600
And for me,

1008
00:29:47,180 --> 00:29:49,450
I, I believe that was kind of true for me.

1009
00:29:49,450 --> 00:29:49,840
I didn't,

1010
00:29:49,900 --> 00:29:52,120
I didn't want to do everything else and because I wasn't

1011
00:29:52,120 --> 00:29:52,900
giving an attention,

1012
00:29:52,900 --> 00:29:54,130
I never grew in those areas.

1013
00:29:54,130 --> 00:29:54,280
You know,

1014
00:29:54,280 --> 00:29:56,440
I didn't want to photograph so.

1015
00:29:56,740 --> 00:29:57,760
And I think now,

1016
00:29:57,790 --> 00:29:59,650
now I always kind of smile because now,

1017
00:29:59,890 --> 00:30:00,070
you know,

1018
00:30:00,070 --> 00:30:00,610
if there's a,

1019
00:30:00,750 --> 00:30:02,140
a speaking event or,

1020
00:30:02,140 --> 00:30:02,480
you know,

1021
00:30:02,710 --> 00:30:05,560
even even a random conference of photography,

1022
00:30:05,560 --> 00:30:06,130
not about pets,

1023
00:30:06,130 --> 00:30:07,480
there's usually a pet presenter.

1024
00:30:07,690 --> 00:30:07,840
You know,

1025
00:30:07,840 --> 00:30:10,960
there's an animal component in the pet presenter and it's not,

1026
00:30:10,960 --> 00:30:12,670
we're not the poor cousins anymore.

1027
00:30:12,670 --> 00:30:13,480
We're not seen as that.

1028
00:30:13,810 --> 00:30:16,510
Now a lot of existing photographers are trying to get into

1029
00:30:16,510 --> 00:30:17,890
the pit area.

1030
00:30:17,920 --> 00:30:18,190
You know,

1031
00:30:18,190 --> 00:30:19,360
they're trying to switch because like,

1032
00:30:19,390 --> 00:30:21,520
well actually I really like animals and you know,

1033
00:30:21,580 --> 00:30:23,920
maybe that's better than photographing people and they're trying to make

1034
00:30:23,920 --> 00:30:24,280
the jump.

1035
00:30:24,640 --> 00:30:25,270
So I love that.

1036
00:30:25,270 --> 00:30:27,220
And I think we're all responsible for that.

1037
00:30:27,220 --> 00:30:28,990
Our whole industry is responsible for that.

1038
00:30:28,990 --> 00:30:29,500
Like you're saying,

1039
00:30:29,530 --> 00:30:30,340
getting the word out,

1040
00:30:30,820 --> 00:30:31,870
proving it can be done.

1041
00:30:32,200 --> 00:30:32,560
You know,

1042
00:30:32,620 --> 00:30:34,300
the, the point is of it that did it.

1043
00:30:34,300 --> 00:30:35,230
And you know,

1044
00:30:35,710 --> 00:30:37,240
and the people that have been doing it for years,

1045
00:30:37,290 --> 00:30:38,020
measuring those people,

1046
00:30:38,020 --> 00:30:38,830
using film,

1047
00:30:39,160 --> 00:30:39,490
you know,

1048
00:30:39,670 --> 00:30:40,210
even 20,

1049
00:30:40,210 --> 00:30:41,530
30 years ago that are still shooting.

1050
00:30:41,530 --> 00:30:43,690
Now they had to go through that for years.

1051
00:30:43,690 --> 00:30:44,830
People, you know,

1052
00:30:44,830 --> 00:30:45,970
not only the film issues,

1053
00:30:45,970 --> 00:30:47,920
but people probably saying to them for years,

1054
00:30:48,140 --> 00:30:48,790
what are you doing?

1055
00:30:49,360 --> 00:30:50,110
Why are you doing that?

1056
00:30:50,740 --> 00:30:51,340
But yeah,

1057
00:30:51,340 --> 00:30:51,880
they're still here.

1058
00:30:51,880 --> 00:30:52,900
They're still sustaining.

1059
00:30:52,990 --> 00:30:53,590
And you know,

1060
00:30:53,590 --> 00:30:54,340
so it's yeah,

1061
00:30:54,350 --> 00:30:56,050
who's the smartest one in the room as far as all

1062
00:30:56,050 --> 00:30:56,500
that goes.

1063
00:30:57,310 --> 00:30:58,360
Yeah, Yeah,

1064
00:30:58,390 --> 00:30:59,290
yeah. You know,

1065
00:30:59,290 --> 00:31:00,280
and I think too,

1066
00:31:00,280 --> 00:31:03,970
another parallel we can draw between talking about when they were

1067
00:31:04,120 --> 00:31:06,520
back, like 15 years ago when we were making that transition

1068
00:31:06,520 --> 00:31:10,270
from film to digital and all of those older film photographers

1069
00:31:10,270 --> 00:31:12,280
that were so protective of anyone new coming in,

1070
00:31:12,280 --> 00:31:17,530
the industry that that's going to continue happening from here onto

1071
00:31:17,530 --> 00:31:19,360
forever with the growth of technology.

1072
00:31:19,360 --> 00:31:19,630
I mean,

1073
00:31:19,630 --> 00:31:20,620
I see it happening now.

1074
00:31:20,620 --> 00:31:23,590
I just saw a Facebook ad the other day for some

1075
00:31:23,620 --> 00:31:25,660
company. I don't know if it's nationwide or what,

1076
00:31:25,840 --> 00:31:28,810
but it's like free family shoot and digital images for 15

1077
00:31:28,810 --> 00:31:31,180
minutes and they just pair you up with some random photographer.

1078
00:31:31,180 --> 00:31:32,050
You don't get to choose,

1079
00:31:32,050 --> 00:31:32,710
they show up.

1080
00:31:33,130 --> 00:31:34,210
And you know,

1081
00:31:34,210 --> 00:31:36,400
so I think a lot of people just like freak out

1082
00:31:36,400 --> 00:31:38,410
about that or freak out about like,

1083
00:31:38,440 --> 00:31:38,980
oh man,

1084
00:31:38,980 --> 00:31:40,900
there's portrait mode on my iPhone now,

1085
00:31:41,410 --> 00:31:44,590
but it's going to always continue to evolve.

1086
00:31:44,920 --> 00:31:48,040
And if we can still continue to evolve and create this

1087
00:31:48,040 --> 00:31:50,320
beautiful customer service and,

1088
00:31:50,350 --> 00:31:50,650
you know,

1089
00:31:50,680 --> 00:31:52,300
create this beautiful artwork,

1090
00:31:53,110 --> 00:31:55,600
like even with the best technology,

1091
00:31:55,930 --> 00:31:59,650
you're not going to be able to get the expression and

1092
00:31:59,680 --> 00:32:04,660
create these images that we capture of these dogs or remove

1093
00:32:04,660 --> 00:32:08,800
leashes or like put merge images together to get a great

1094
00:32:08,800 --> 00:32:09,810
group shot of somebody,

1095
00:32:09,860 --> 00:32:10,690
three dogs,

1096
00:32:11,140 --> 00:32:11,380
you know?

1097
00:32:11,380 --> 00:32:15,220
So I think a lot of people get really hung up

1098
00:32:15,250 --> 00:32:16,540
on any and I mean,

1099
00:32:16,540 --> 00:32:17,320
it's just human nature.

1100
00:32:17,320 --> 00:32:19,480
Right. We get hung up on any change because we're scared

1101
00:32:19,480 --> 00:32:20,020
of the change.

1102
00:32:20,120 --> 00:32:20,770
That's unconscious.

1103
00:32:20,770 --> 00:32:21,070
It's like,

1104
00:32:21,100 --> 00:32:21,580
oh my God,

1105
00:32:21,580 --> 00:32:23,560
I'm going to starve and get eaten by a bear,

1106
00:32:24,190 --> 00:32:26,260
but it's just changed.

1107
00:32:26,260 --> 00:32:27,040
So it just adapt.

1108
00:32:27,520 --> 00:32:28,660
So anyway,

1109
00:32:29,260 --> 00:32:31,360
yeah. It's curious to see where,

1110
00:32:31,840 --> 00:32:34,780
where this all goes over the next 10 years.

1111
00:32:35,020 --> 00:32:36,460
I would love to know kind of what,

1112
00:32:36,640 --> 00:32:40,220
what you think the evolution or kind of what 10 years

1113
00:32:40,220 --> 00:32:40,520
from now,

1114
00:32:40,520 --> 00:32:42,440
like 20,

1115
00:32:42,440 --> 00:32:43,100
30, 10 done.

1116
00:32:43,100 --> 00:32:43,880
It's been by then.

1117
00:32:43,880 --> 00:32:46,370
There's no new ones,

1118
00:32:46,370 --> 00:32:47,330
but you know,

1119
00:32:47,330 --> 00:32:48,260
what do you think is in store for the,

1120
00:32:48,980 --> 00:32:49,250
Oh wow.

1121
00:32:49,250 --> 00:32:50,300
That's a great question.

1122
00:32:51,440 --> 00:32:52,250
And it's interesting too,

1123
00:32:52,250 --> 00:32:54,950
because I don't feel threatened by tech technology either and yeah.

1124
00:32:54,980 --> 00:32:56,120
Portrait mode on the phone.

1125
00:32:56,240 --> 00:32:56,660
It's great.

1126
00:32:56,660 --> 00:32:57,890
But it's a bit rubbish as well.

1127
00:32:57,950 --> 00:32:58,370
You know,

1128
00:32:59,510 --> 00:33:01,460
You can see like where it's like,

1129
00:33:01,520 --> 00:33:02,720
it's like the zoom background,

1130
00:33:04,160 --> 00:33:05,750
The black background interpretation,

1131
00:33:05,750 --> 00:33:07,670
unless you're shooting in front of a white well with good

1132
00:33:07,670 --> 00:33:08,270
lighting and you know,

1133
00:33:08,300 --> 00:33:09,710
it's going to be a bit trash.

1134
00:33:10,040 --> 00:33:10,790
No offense to,

1135
00:33:11,630 --> 00:33:12,380
but yeah,

1136
00:33:12,380 --> 00:33:13,760
I think it's a really interesting question.

1137
00:33:13,760 --> 00:33:14,840
I, I also,

1138
00:33:15,410 --> 00:33:17,090
I think clients was because,

1139
00:33:17,090 --> 00:33:17,480
you know,

1140
00:33:17,960 --> 00:33:19,280
a market can become flooded,

1141
00:33:19,280 --> 00:33:20,000
but yeah,

1142
00:33:20,030 --> 00:33:25,640
literally every household in certainly Western countries has a pet.

1143
00:33:25,670 --> 00:33:26,270
And if they're tight,

1144
00:33:26,270 --> 00:33:27,170
they know someone who does.

1145
00:33:27,170 --> 00:33:29,150
So it's not like we're going to run out of subjects.

1146
00:33:29,150 --> 00:33:29,450
You know,

1147
00:33:30,110 --> 00:33:33,380
this year we went from a two to three per household

1148
00:33:33,380 --> 00:33:34,550
to now we've got four pets.

1149
00:33:34,550 --> 00:33:35,420
And how did that happen?

1150
00:33:35,420 --> 00:33:35,690
You know,

1151
00:33:35,780 --> 00:33:38,420
when are we meant to have one multiplying?

1152
00:33:38,420 --> 00:33:39,500
So everyone's got a feed.

1153
00:33:39,710 --> 00:33:40,760
A lot of people have a few pets.

1154
00:33:41,090 --> 00:33:43,820
So I think there's certainly enough subject matter out there.

1155
00:33:44,270 --> 00:33:46,100
I think as the market becomes more flooded,

1156
00:33:46,100 --> 00:33:48,050
we may all have to push a bit harder and deeper

1157
00:33:48,440 --> 00:33:51,020
to find out our ideal clients amongst it.

1158
00:33:51,440 --> 00:33:53,240
But clients too,

1159
00:33:53,240 --> 00:33:54,170
aren't just picking,

1160
00:33:54,200 --> 00:33:54,950
looking at the photos.

1161
00:33:54,950 --> 00:33:56,990
There are some amazing photographers in the world,

1162
00:33:56,990 --> 00:33:59,390
but they have zero clients because they don't know how to

1163
00:33:59,390 --> 00:34:01,880
push out in the market and reach them and get that

1164
00:34:01,880 --> 00:34:02,840
work in front of people.

1165
00:34:02,870 --> 00:34:03,770
And they're held talented,

1166
00:34:03,770 --> 00:34:04,550
like way,

1167
00:34:04,550 --> 00:34:05,150
way, talented,

1168
00:34:05,150 --> 00:34:05,990
beyond anything I could do,

1169
00:34:05,990 --> 00:34:08,540
like incredible artists and stuff like that with that camera.

1170
00:34:08,960 --> 00:34:10,820
So I think we will have to probably push harder,

1171
00:34:11,180 --> 00:34:12,890
but also clients are choosing us.

1172
00:34:12,920 --> 00:34:14,270
They're not just choosing the images.

1173
00:34:14,270 --> 00:34:14,420
You know,

1174
00:34:14,420 --> 00:34:16,010
they're choosing are us.

1175
00:34:16,040 --> 00:34:18,350
If, if I'm at an event and I'm talking to someone

1176
00:34:18,530 --> 00:34:19,340
and they like me,

1177
00:34:19,340 --> 00:34:21,500
they're more inclined to gravitate towards what I'm doing.

1178
00:34:21,890 --> 00:34:25,970
So I think people need really good business practices.

1179
00:34:25,970 --> 00:34:27,260
You have to have an ethical,

1180
00:34:27,260 --> 00:34:29,210
credible, reliable business.

1181
00:34:29,210 --> 00:34:31,100
You have to be consistent in the way you run it.

1182
00:34:31,460 --> 00:34:32,600
You bring the clients in,

1183
00:34:32,660 --> 00:34:33,770
run them through your system.

1184
00:34:34,100 --> 00:34:36,440
They pay you cause they're ecstatic and they leave happy.

1185
00:34:36,470 --> 00:34:37,730
That's the transaction.

1186
00:34:37,760 --> 00:34:38,750
I guess that's what I call it.

1187
00:34:38,750 --> 00:34:41,090
That that is the whole focus of the business process,

1188
00:34:41,090 --> 00:34:41,300
you know,

1189
00:34:41,660 --> 00:34:42,530
and then rinse and repeat.

1190
00:34:42,540 --> 00:34:43,730
They come back again and hopefully,

1191
00:34:43,730 --> 00:34:45,860
and new people come in and you do the whole thing.

1192
00:34:46,310 --> 00:34:48,260
I think that might have to really be honed.

1193
00:34:48,650 --> 00:34:49,550
And yeah,

1194
00:34:49,660 --> 00:34:49,840
you know,

1195
00:34:49,840 --> 00:34:52,940
it's about customer service and how far you go for customers

1196
00:34:52,940 --> 00:34:54,020
that also distinguishes,

1197
00:34:54,080 --> 00:34:55,460
distinguishes us from each other.

1198
00:34:55,880 --> 00:34:58,670
So the businesses that do have the best systems,

1199
00:34:58,850 --> 00:34:59,900
great customer service,

1200
00:34:59,900 --> 00:35:01,670
very customer focused principles,

1201
00:35:01,910 --> 00:35:04,760
good product for good money and you know,

1202
00:35:05,060 --> 00:35:07,760
can adapt and change and maybe their style attack,

1203
00:35:07,820 --> 00:35:09,740
adapts and changes with what clients want to.

1204
00:35:09,740 --> 00:35:11,780
Cause I think you have to kind of also pay attention

1205
00:35:12,020 --> 00:35:13,040
to what your market's doing.

1206
00:35:13,460 --> 00:35:14,660
They're the ones that will survive.

1207
00:35:14,720 --> 00:35:14,900
You know,

1208
00:35:14,900 --> 00:35:16,220
that cream rises to the top,

1209
00:35:16,430 --> 00:35:17,870
but there's a lot of room at the top.

1210
00:35:17,900 --> 00:35:18,170
You know,

1211
00:35:18,170 --> 00:35:18,980
I do believe that too.

1212
00:35:18,980 --> 00:35:19,940
There's a lot of pets.

1213
00:35:20,450 --> 00:35:21,590
So interestingly,

1214
00:35:22,160 --> 00:35:24,800
I, I watch entire markets.

1215
00:35:24,800 --> 00:35:26,990
So cause it's like really boring,

1216
00:35:26,990 --> 00:35:29,150
fun. I like to watch entire global market.

1217
00:35:29,150 --> 00:35:34,220
So when the first global recession happened in 2009,

1218
00:35:34,880 --> 00:35:37,620
the two areas that grew the most globally in the world,

1219
00:35:37,680 --> 00:35:38,700
we're entertainment,

1220
00:35:38,700 --> 00:35:41,250
spending on entertainment and spending on pets.

1221
00:35:41,880 --> 00:35:43,170
So there's a recession globally,

1222
00:35:43,170 --> 00:35:45,090
but everyone bought stuff for their pets.

1223
00:35:45,120 --> 00:35:47,430
And they went to the movies and the theater and out

1224
00:35:47,430 --> 00:35:50,850
for dinner to restaurants because it made them feel good because

1225
00:35:50,850 --> 00:35:51,060
you know,

1226
00:35:51,060 --> 00:35:51,590
they were losing,

1227
00:35:51,840 --> 00:35:52,650
they had some,

1228
00:35:53,250 --> 00:35:53,430
you know,

1229
00:35:53,600 --> 00:35:54,420
a little bit of income.

1230
00:35:54,420 --> 00:35:54,870
They did have,

1231
00:35:54,870 --> 00:35:56,070
that's what they're using it for.

1232
00:35:56,580 --> 00:35:57,660
And even now in the,

1233
00:35:57,660 --> 00:36:01,500
in with Corona and the lockdowns and all the global turmoil,

1234
00:36:01,560 --> 00:36:01,800
I mean,

1235
00:36:01,800 --> 00:36:04,260
this is a really unprecedented time to be alive.

1236
00:36:04,260 --> 00:36:06,450
It's horrifying and fascinating.

1237
00:36:06,450 --> 00:36:07,140
At the same time,

1238
00:36:07,770 --> 00:36:08,220
I looked at,

1239
00:36:08,250 --> 00:36:09,960
look at the markets and in Australia,

1240
00:36:09,990 --> 00:36:12,030
embarrassingly, initially when we were locked down,

1241
00:36:12,090 --> 00:36:14,520
our highest spending was in gambling and alcohol.

1242
00:36:15,810 --> 00:36:17,970
And then the next ones were like,

1243
00:36:18,150 --> 00:36:18,480
you know,

1244
00:36:18,840 --> 00:36:19,440
Uber eats.

1245
00:36:19,440 --> 00:36:21,450
So getting food delivered and there were,

1246
00:36:21,700 --> 00:36:22,800
and pets,

1247
00:36:22,830 --> 00:36:23,640
pets was in there too.

1248
00:36:23,640 --> 00:36:26,520
And streaming services online were really high,

1249
00:36:26,880 --> 00:36:32,070
whereas taxis and rideshare services and things like that were low

1250
00:36:32,070 --> 00:36:34,200
because, and cinema attendance and stuff was low.

1251
00:36:34,590 --> 00:36:38,040
So even in this current coronavirus pandemic,

1252
00:36:38,250 --> 00:36:40,230
the spending on pets has still increased.

1253
00:36:40,230 --> 00:36:42,600
And I think during that 10 week lockdown,

1254
00:36:42,600 --> 00:36:43,920
I went crazy with the credit card.

1255
00:36:43,980 --> 00:36:45,540
My dog's got 14 beds.

1256
00:36:45,780 --> 00:36:46,770
She's only waistline.

1257
00:36:46,800 --> 00:36:49,440
She's half a pound,

1258
00:36:49,960 --> 00:36:51,870
A new bed for every room.

1259
00:36:53,220 --> 00:36:53,760
Pretty much.

1260
00:36:53,760 --> 00:36:55,530
I was getting them a bed for every week,

1261
00:36:55,530 --> 00:36:57,840
a lockdown plus four bonus ones because they are really good

1262
00:36:57,840 --> 00:37:01,560
company, but that's the thing like I wasn't working during that

1263
00:37:01,560 --> 00:37:04,590
time in my studio yet I got the credit card out

1264
00:37:04,590 --> 00:37:05,700
and I was buying all these dock beds.

1265
00:37:05,700 --> 00:37:06,690
So our,

1266
00:37:06,720 --> 00:37:10,110
we have a market that people love spending on their pets

1267
00:37:10,110 --> 00:37:13,020
because their pets make them feel good and buying them things

1268
00:37:13,020 --> 00:37:15,150
and having portraits of them makes them feel good.

1269
00:37:15,510 --> 00:37:17,640
And when you're locked down or there's,

1270
00:37:17,670 --> 00:37:18,000
you know,

1271
00:37:18,090 --> 00:37:19,230
threats and stressors,

1272
00:37:19,260 --> 00:37:20,730
we'd go to our pets for that comfort.

1273
00:37:20,730 --> 00:37:23,910
And so I think there's still a massive market untapped market,

1274
00:37:23,910 --> 00:37:27,180
probably even for us to get out there and do pet

1275
00:37:27,180 --> 00:37:28,860
treats and get paid really,

1276
00:37:28,860 --> 00:37:29,280
really well.

1277
00:37:29,280 --> 00:37:30,930
There's lots of room and there's lots of money to be

1278
00:37:30,930 --> 00:37:34,530
had. I would say the one place that has never crowded

1279
00:37:34,530 --> 00:37:38,640
is the place of running an exceptional business and giving great

1280
00:37:38,640 --> 00:37:42,270
customer service and a great experience and excellent quality.

1281
00:37:42,690 --> 00:37:46,620
Like there is always room for that in any market at

1282
00:37:46,620 --> 00:37:48,210
that higher level of service,

1283
00:37:48,400 --> 00:37:48,720
you know,

1284
00:37:48,720 --> 00:37:49,470
of course there's,

1285
00:37:49,470 --> 00:37:49,650
you know,

1286
00:37:49,650 --> 00:37:50,220
people get,

1287
00:37:50,220 --> 00:37:52,410
I think so concerned about the,

1288
00:37:52,410 --> 00:37:52,710
you know,

1289
00:37:52,710 --> 00:37:55,320
the shooting burners in that lower end of the market there's

1290
00:37:55,320 --> 00:37:56,280
room for that too,

1291
00:37:56,370 --> 00:37:56,670
you know,

1292
00:37:56,670 --> 00:37:57,780
like just,

1293
00:37:57,830 --> 00:37:58,890
just stay in your lane,

1294
00:37:59,040 --> 00:38:01,950
build the business in a way that you need to build

1295
00:38:01,950 --> 00:38:03,180
it to be profitable.

1296
00:38:03,480 --> 00:38:05,940
And for it to support the life you want to live,

1297
00:38:06,270 --> 00:38:07,320
whatever that looks like,

1298
00:38:07,320 --> 00:38:09,690
whether you're shooting like more volume,

1299
00:38:09,690 --> 00:38:11,190
whether you're shooting like,

1300
00:38:11,250 --> 00:38:11,730
you know,

1301
00:38:12,090 --> 00:38:14,970
super boutique style and 50 clients a year,

1302
00:38:15,510 --> 00:38:16,140
it doesn't matter.

1303
00:38:16,170 --> 00:38:19,950
Whatever works for however you want to build your business and

1304
00:38:19,950 --> 00:38:24,570
then always producing that excellent work and that excellent business sense.

1305
00:38:24,750 --> 00:38:25,800
There's always going to be room.

1306
00:38:26,160 --> 00:38:29,100
Definitely. And I think we can spend so much time looking

1307
00:38:29,100 --> 00:38:30,930
at competitors that you,

1308
00:38:31,020 --> 00:38:33,420
it stops us having fresh and unique ideas as well.

1309
00:38:33,840 --> 00:38:36,670
So I don't think I've looked at,

1310
00:38:36,790 --> 00:38:37,330
in my city.

1311
00:38:37,330 --> 00:38:37,690
I have a,

1312
00:38:37,720 --> 00:38:41,440
I have a pet photographer is a people portrait photographer,

1313
00:38:41,440 --> 00:38:42,760
but they do pets in a studio,

1314
00:38:43,150 --> 00:38:44,710
a hundred yards from my office,

1315
00:38:44,710 --> 00:38:45,460
from my studio.

1316
00:38:45,970 --> 00:38:46,660
I don't care.

1317
00:38:46,870 --> 00:38:48,460
I don't actually do competition.

1318
00:38:48,520 --> 00:38:49,030
And by that,

1319
00:38:49,030 --> 00:38:49,330
I mean,

1320
00:38:49,360 --> 00:38:49,810
I don't,

1321
00:38:49,960 --> 00:38:51,220
I'm not interested in competing.

1322
00:38:51,310 --> 00:38:53,470
You just said it just do you stick to your lane.

1323
00:38:54,800 --> 00:38:55,570
And I find,

1324
00:38:55,840 --> 00:38:56,590
we can look at,

1325
00:38:56,650 --> 00:38:57,430
if you look at them,

1326
00:38:57,430 --> 00:38:57,760
you go,

1327
00:38:57,820 --> 00:38:58,330
oh no,

1328
00:38:58,780 --> 00:39:00,160
so-and-so is doing a calendar.

1329
00:39:00,280 --> 00:39:01,240
I should do a calendar.

1330
00:39:01,510 --> 00:39:03,040
I'll know they're doing Christmas minis.

1331
00:39:03,040 --> 00:39:04,240
I should do Christmas minis.

1332
00:39:04,270 --> 00:39:04,690
Oh, I know,

1333
00:39:04,900 --> 00:39:05,410
you know what?

1334
00:39:05,410 --> 00:39:06,190
You should just do.

1335
00:39:06,220 --> 00:39:06,610
You should,

1336
00:39:06,670 --> 00:39:09,460
firstly, make sure your core customer clients,

1337
00:39:09,460 --> 00:39:12,430
your day-to-day pet shoots are being serviced properly.

1338
00:39:12,790 --> 00:39:13,180
You know,

1339
00:39:13,890 --> 00:39:16,000
and I'm kind of grateful that really early on,

1340
00:39:16,000 --> 00:39:19,240
regardless of books and awards and you know,

1341
00:39:19,810 --> 00:39:22,150
all the other things that have come amazing opportunities that have

1342
00:39:22,150 --> 00:39:23,140
come from my business,

1343
00:39:23,650 --> 00:39:25,150
I learned that that's all great,

1344
00:39:25,600 --> 00:39:25,750
you know,

1345
00:39:25,750 --> 00:39:26,590
going on TV,

1346
00:39:26,620 --> 00:39:28,570
getting a metals from the government for charity stuff,

1347
00:39:28,600 --> 00:39:28,930
all that,

1348
00:39:28,960 --> 00:39:31,120
all that beautiful things that have been bought in.

1349
00:39:31,510 --> 00:39:33,850
If I didn't look after my core customer client,

1350
00:39:34,270 --> 00:39:36,580
just that person that's coming with their pet for that shoot.

1351
00:39:37,180 --> 00:39:38,770
There aren't any photos for books,

1352
00:39:38,800 --> 00:39:39,730
photos for awards,

1353
00:39:39,730 --> 00:39:41,080
photos to talk about on TV.

1354
00:39:41,080 --> 00:39:42,400
There's no photos for charity.

1355
00:39:42,640 --> 00:39:43,300
There's no one cares.

1356
00:39:43,300 --> 00:39:44,020
There's no business.

1357
00:39:44,020 --> 00:39:47,830
The house of cards comes down and it kept me grounded

1358
00:39:48,130 --> 00:39:49,590
because when you photograph animals too,

1359
00:39:49,590 --> 00:39:50,560
you do have people,

1360
00:39:50,890 --> 00:39:52,000
animal people love you.

1361
00:39:52,060 --> 00:39:52,480
And they're like,

1362
00:39:52,510 --> 00:39:53,410
wow, you're amazing.

1363
00:39:53,410 --> 00:39:54,850
Cause you take great photos and look,

1364
00:39:55,090 --> 00:39:56,590
I don't know if that necessarily goes hand in hand.

1365
00:39:56,800 --> 00:39:57,910
Sometimes I'm not amazing,

1366
00:39:57,910 --> 00:39:58,480
but you know,

1367
00:39:58,480 --> 00:39:59,320
they think you're a moon,

1368
00:39:59,320 --> 00:39:59,860
love animals.

1369
00:39:59,860 --> 00:40:00,790
I love animals.

1370
00:40:00,850 --> 00:40:02,470
We're kindred spirits and you're amazing.

1371
00:40:02,800 --> 00:40:04,210
And you can really get caught up in that.

1372
00:40:04,210 --> 00:40:04,570
And I'm like,

1373
00:40:04,750 --> 00:40:05,260
that's great,

1374
00:40:05,260 --> 00:40:07,450
but I've got to make sure my orders are done on

1375
00:40:07,450 --> 00:40:10,180
time and I'm still running my business because if I don't,

1376
00:40:10,450 --> 00:40:10,660
you know,

1377
00:40:10,660 --> 00:40:14,020
there's none of that stuff comes and I think we can

1378
00:40:14,020 --> 00:40:16,540
get so hung up on what everyone else is doing.

1379
00:40:16,960 --> 00:40:18,160
That we lose sight.

1380
00:40:18,190 --> 00:40:20,800
We don't focus our energies into our own business,

1381
00:40:20,800 --> 00:40:22,510
which is absolutely where it should go.

1382
00:40:22,990 --> 00:40:24,340
And to be honest,

1383
00:40:24,340 --> 00:40:27,130
we need competitors in a way to keep us the stock

1384
00:40:27,130 --> 00:40:27,940
has been lazy.

1385
00:40:28,690 --> 00:40:31,090
Oh, I wouldn't even try if I didn't have competition because

1386
00:40:31,090 --> 00:40:33,640
why would I all the businesses mine and imagine my rubbish

1387
00:40:33,640 --> 00:40:34,540
service I would deliver.

1388
00:40:34,570 --> 00:40:34,990
I wouldn't.

1389
00:40:34,990 --> 00:40:38,410
But for the example we know keeps us,

1390
00:40:38,410 --> 00:40:38,770
you know,

1391
00:40:38,920 --> 00:40:40,990
well we have to push because if we don't,

1392
00:40:40,990 --> 00:40:43,780
someone else is going to take that there are clients standing

1393
00:40:43,780 --> 00:40:45,820
there with money in their hands going who wants all of

1394
00:40:45,820 --> 00:40:47,290
this? And if we don't go,

1395
00:40:47,320 --> 00:40:48,560
oh, I'll have it for these meetings.

1396
00:40:48,590 --> 00:40:49,780
I'll do the pet photos for that.

1397
00:40:50,080 --> 00:40:51,130
Someone else is going to get it.

1398
00:40:51,610 --> 00:40:52,180
And I,

1399
00:40:52,630 --> 00:40:53,770
that to me is motivation.

1400
00:40:53,770 --> 00:40:54,910
It's not even competition.

1401
00:40:55,150 --> 00:40:55,870
It's motivation.

1402
00:40:56,440 --> 00:40:57,610
And so I don't compete.

1403
00:40:57,640 --> 00:41:00,730
I guess I'm just really motivated to keep going out there

1404
00:41:00,730 --> 00:41:02,350
and trying to be the one that takes that money that

1405
00:41:02,350 --> 00:41:04,810
those clients have got in their hot little hands.

1406
00:41:04,900 --> 00:41:07,750
Yeah. I love all you were saying too about,

1407
00:41:07,750 --> 00:41:07,990
you know,

1408
00:41:07,990 --> 00:41:11,590
not focusing on the competition because then if you do see,

1409
00:41:11,620 --> 00:41:12,790
oh, so-and-so is doing this,

1410
00:41:12,790 --> 00:41:13,390
I should do that.

1411
00:41:13,390 --> 00:41:14,170
I should do that.

1412
00:41:14,680 --> 00:41:16,930
Then you're just working from this reactive place.

1413
00:41:17,200 --> 00:41:20,500
And I think one thing that more people need to do

1414
00:41:20,770 --> 00:41:21,280
and you know,

1415
00:41:21,280 --> 00:41:23,050
I even read three reminded to do it every now and

1416
00:41:23,050 --> 00:41:25,930
again in work and personal life is to sit down and

1417
00:41:25,930 --> 00:41:26,950
actually ask myself,

1418
00:41:26,950 --> 00:41:27,700
what do I want?

1419
00:41:28,150 --> 00:41:31,000
Like, what do I actually want my business to look like?

1420
00:41:31,480 --> 00:41:32,950
What do I actually want my life to look?

1421
00:41:33,740 --> 00:41:33,980
You know,

1422
00:41:33,980 --> 00:41:40,100
because it's so easy to just get pushed around with whatever's

1423
00:41:40,100 --> 00:41:44,120
happening. All these external influences being super reactive.

1424
00:41:44,510 --> 00:41:45,650
And then all of a sudden you're like,

1425
00:41:45,650 --> 00:41:46,760
wait, how did I,

1426
00:41:46,960 --> 00:41:47,600
how did I get here?

1427
00:41:47,990 --> 00:41:50,390
This is not what I was planning.

1428
00:41:52,250 --> 00:41:54,410
Yeah. But I think a lot of people just never really

1429
00:41:54,410 --> 00:41:55,010
take the time.

1430
00:41:55,010 --> 00:41:56,810
Cause you can ask almost anyone like,

1431
00:41:56,840 --> 00:41:58,010
Hey, what do you really want in life?

1432
00:41:58,340 --> 00:41:59,360
And nine times out of 10,

1433
00:41:59,360 --> 00:41:59,870
they'll be like,

1434
00:42:01,390 --> 00:42:02,150
I, I don't,

1435
00:42:02,270 --> 00:42:02,870
I don't know.

1436
00:42:04,790 --> 00:42:05,300
You know?

1437
00:42:05,360 --> 00:42:07,340
And, and the easiest way,

1438
00:42:07,340 --> 00:42:09,020
like if somebody is stumped and they're like,

1439
00:42:09,020 --> 00:42:10,640
well, I never really asked myself that question.

1440
00:42:10,670 --> 00:42:11,000
Oh my God,

1441
00:42:11,000 --> 00:42:11,810
what do I want?

1442
00:42:12,140 --> 00:42:12,560
I mean,

1443
00:42:12,710 --> 00:42:14,000
the contrast is great.

1444
00:42:14,000 --> 00:42:16,370
Cause you can ask yourself what you don't want and then,

1445
00:42:16,910 --> 00:42:18,710
okay. Then you starts to get clear on what you do

1446
00:42:18,710 --> 00:42:20,390
want. So yeah.

1447
00:42:20,780 --> 00:42:22,610
All such good stuff.

1448
00:42:22,760 --> 00:42:23,690
I do want to talk though,

1449
00:42:23,690 --> 00:42:26,660
before we go a little bit about conservation stuff,

1450
00:42:26,690 --> 00:42:28,460
because it's close to your heart.

1451
00:42:28,460 --> 00:42:29,330
It's close to my heart.

1452
00:42:29,360 --> 00:42:31,820
I spent the first 13 years of my career as a

1453
00:42:31,820 --> 00:42:32,990
zoological animal trainer.

1454
00:42:32,990 --> 00:42:34,850
So working with all these amazing animals,

1455
00:42:35,030 --> 00:42:36,590
my love for the natural world goes deep.

1456
00:42:37,040 --> 00:42:38,450
And you know,

1457
00:42:38,450 --> 00:42:41,360
then I had this random epiphany at the beginning of the

1458
00:42:41,360 --> 00:42:44,150
year, kind of like a download from the universe of,

1459
00:42:44,300 --> 00:42:45,020
oh my gosh,

1460
00:42:45,230 --> 00:42:47,660
I have this platform of dog loving photographers.

1461
00:42:47,660 --> 00:42:50,810
I have this connections from like the zoo conservation world need

1462
00:42:50,820 --> 00:42:52,580
to make a foundation and bring that all together.

1463
00:42:52,970 --> 00:42:57,050
So super excited for that with the conservation fund and the

1464
00:42:57,050 --> 00:42:58,660
summit, we'll talk about in a second,

1465
00:42:58,880 --> 00:43:01,070
getting it's benefiting the conservation fund,

1466
00:43:01,340 --> 00:43:04,580
but I would love to know more about like the conservation

1467
00:43:04,580 --> 00:43:05,420
work that you do.

1468
00:43:05,420 --> 00:43:10,760
And especially from the aspect of what If you're a pet

1469
00:43:10,760 --> 00:43:13,730
photographer, ready to make more money and start living a life

1470
00:43:13,730 --> 00:43:14,510
by your design,

1471
00:43:14,510 --> 00:43:17,450
you've come to the right place.

1472
00:43:17,870 --> 00:43:18,650
And now your host,

1473
00:43:18,650 --> 00:43:19,700
pet photographer,

1474
00:43:19,700 --> 00:43:20,300
travel addict,

1475
00:43:20,300 --> 00:43:20,870
chocolate martini connoisseur,

1476
00:43:20,870 --> 00:43:21,560
Nicole Begleyphotographers can do,

1477
00:43:21,560 --> 00:43:23,310
if they have a cause that's close to their heart,

1478
00:43:23,130 --> 00:43:23,310
like we have this special power of creating stories and images.

1479
00:43:23,130 --> 00:43:23,310
So how can they like start to utilize that?

1480
00:43:23,130 --> 00:43:23,310
Or what are their first steps maybe to take.

1481
00:43:23,130 --> 00:43:23,550
Yeah, sure.

1482
00:43:23,580 --> 00:43:24,870
And congratulations on this,

1483
00:43:24,960 --> 00:43:26,190
on the foundation.

1484
00:43:26,250 --> 00:43:27,960
It's awesome.

1485
00:43:27,990 --> 00:43:28,740
It's amazing.

1486
00:43:28,740 --> 00:43:29,220
And it's,

1487
00:43:29,700 --> 00:43:30,810
it's a legacy thing,

1488
00:43:30,810 --> 00:43:31,230
you know what I mean?

1489
00:43:31,230 --> 00:43:32,070
Like it's just beautiful.

1490
00:43:32,070 --> 00:43:33,600
So I got goosebumps when you said that,

1491
00:43:33,600 --> 00:43:36,480
cause it's just really cool and it will,

1492
00:43:36,540 --> 00:43:38,580
and it will change and it will change animals lives to

1493
00:43:38,580 --> 00:43:39,720
directly, which is incredible.

1494
00:43:40,170 --> 00:43:41,970
And you're right.

1495
00:43:42,000 --> 00:43:47,010
We, photography photographs are very powerful media and it's a really

1496
00:43:47,010 --> 00:43:48,300
image centric world out there.

1497
00:43:48,300 --> 00:43:51,360
We only have to go on Facebook to be bombarded with

1498
00:43:51,360 --> 00:43:54,780
photos and ads and everywhere you look there's pictures and colors

1499
00:43:54,780 --> 00:43:56,970
and things vying for our attention.

1500
00:43:57,330 --> 00:43:59,580
If we can push out our images,

1501
00:43:59,580 --> 00:43:59,850
you know,

1502
00:43:59,910 --> 00:44:02,220
the best images get the best notice so we can push

1503
00:44:02,220 --> 00:44:04,590
our photographs out in that clutter for say,

1504
00:44:04,590 --> 00:44:08,280
rescue organization could be dog rescue or a wildlife rescue.

1505
00:44:08,670 --> 00:44:12,030
Then the right image seen by the right person at the

1506
00:44:12,030 --> 00:44:12,810
right time.

1507
00:44:12,900 --> 00:44:15,660
It can cause a donation to be made.

1508
00:44:15,660 --> 00:44:16,200
It can,

1509
00:44:16,290 --> 00:44:16,680
you know,

1510
00:44:16,740 --> 00:44:17,670
engage people.

1511
00:44:17,670 --> 00:44:18,660
It can educate,

1512
00:44:18,900 --> 00:44:20,130
it can create change.

1513
00:44:20,130 --> 00:44:21,600
It can create conversation.

1514
00:44:22,090 --> 00:44:26,280
It's really powerful media and use the right way.

1515
00:44:26,310 --> 00:44:27,360
It can have great impact.

1516
00:44:27,370 --> 00:44:30,840
So I see my role as with rescues to support promote

1517
00:44:30,840 --> 00:44:32,850
and what they do and to help raise funds.

1518
00:44:33,360 --> 00:44:35,340
So I do a number of different things.

1519
00:44:35,340 --> 00:44:38,550
I don't actually do day to day adoption photos or rescues.

1520
00:44:39,960 --> 00:44:42,660
Yeah, my name because I see a lot of photographers doing

1521
00:44:42,660 --> 00:44:43,350
that. And it's,

1522
00:44:43,480 --> 00:44:45,750
it's fantastic as a service like,

1523
00:44:45,780 --> 00:44:45,990
you know,

1524
00:44:45,990 --> 00:44:48,480
there are there people that depend on this great as a

1525
00:44:48,480 --> 00:44:50,160
service, they need adoption photos.

1526
00:44:50,160 --> 00:44:51,300
But as a business,

1527
00:44:51,360 --> 00:44:53,610
I want to do higher level project stuff.

1528
00:44:54,060 --> 00:44:55,590
Not even high level is probably not the right word,

1529
00:44:55,590 --> 00:44:57,270
cause it's really important to get animals adopted,

1530
00:44:57,540 --> 00:45:00,510
but I want to do exhibitions and project work where I

1531
00:45:00,520 --> 00:45:03,420
can really bring in large sums of money or get,

1532
00:45:03,540 --> 00:45:03,780
you know,

1533
00:45:03,810 --> 00:45:04,860
get them in the media,

1534
00:45:04,860 --> 00:45:05,760
get them on TV.

1535
00:45:05,760 --> 00:45:07,500
And when I worked with the rescues,

1536
00:45:07,500 --> 00:45:08,490
I'm the platform,

1537
00:45:09,270 --> 00:45:09,630
you know,

1538
00:45:09,690 --> 00:45:10,650
I'm not the story,

1539
00:45:11,010 --> 00:45:11,880
I'm just the conduit.

1540
00:45:12,150 --> 00:45:13,980
So I have great relationships with the media.

1541
00:45:14,280 --> 00:45:16,050
So if I get a really cool story,

1542
00:45:16,050 --> 00:45:17,310
I went with like a rescue there,

1543
00:45:17,340 --> 00:45:18,030
cleft palate,

1544
00:45:18,060 --> 00:45:19,200
puppy rescue group,

1545
00:45:19,320 --> 00:45:23,220
two of my dogs are from I'm escalating in my adoption

1546
00:45:23,220 --> 00:45:23,880
of the cleft palate,

1547
00:45:23,880 --> 00:45:25,080
puppy rescue dogs,

1548
00:45:28,110 --> 00:45:28,830
getting picked,

1549
00:45:28,830 --> 00:45:33,960
taking their house puppies from the cleft palate puppy.

1550
00:45:34,830 --> 00:45:37,800
But I take on day old puppies that have cleft palates

1551
00:45:37,800 --> 00:45:38,580
and cleft lips.

1552
00:45:38,640 --> 00:45:42,810
And they cheap feed them every day for about six weeks.

1553
00:45:42,810 --> 00:45:45,180
And then they have surgery on their clefts at three months

1554
00:45:45,180 --> 00:45:48,570
old. There's been this amazing pioneer technique and in the puppies

1555
00:45:48,570 --> 00:45:50,040
are adopted out and they live happy,

1556
00:45:50,040 --> 00:45:50,580
healthy lives,

1557
00:45:50,610 --> 00:45:52,800
generally, most of them and make it through.

1558
00:45:53,430 --> 00:45:54,210
They're just remarkable.

1559
00:45:54,210 --> 00:45:56,670
It really small team of dedicated people yet,

1560
00:45:57,090 --> 00:45:57,330
you know,

1561
00:45:57,360 --> 00:45:58,080
they need funds,

1562
00:45:58,080 --> 00:45:59,250
they need their profile,

1563
00:45:59,250 --> 00:46:00,270
help raising the profile.

1564
00:46:00,270 --> 00:46:01,530
They need help to get the word out.

1565
00:46:01,560 --> 00:46:02,760
They need pictures of the puppies.

1566
00:46:02,760 --> 00:46:03,450
And so,

1567
00:46:03,450 --> 00:46:03,690
you know,

1568
00:46:03,720 --> 00:46:07,170
I shoot for them and we have done calendar projects and

1569
00:46:07,500 --> 00:46:09,180
we do photos for their,

1570
00:46:09,180 --> 00:46:09,600
you know,

1571
00:46:09,870 --> 00:46:13,500
official website announcements of certain things that the charity might need,

1572
00:46:13,500 --> 00:46:16,200
or they do use the pictures for these puppies,

1573
00:46:16,200 --> 00:46:18,240
for their adoption profiles and stuff as well.

1574
00:46:18,690 --> 00:46:20,670
And if I can then go to the media and say,

1575
00:46:20,670 --> 00:46:23,400
Hey, if you heard about this amazing cliff pallet puppy rescue

1576
00:46:23,400 --> 00:46:24,900
these day old puppies,

1577
00:46:24,900 --> 00:46:26,550
that would otherwise be euthanized.

1578
00:46:26,580 --> 00:46:26,910
They're like,

1579
00:46:26,970 --> 00:46:29,760
wow, that's an amazing story that his group of people are

1580
00:46:29,760 --> 00:46:31,920
staying up day and night for years,

1581
00:46:32,010 --> 00:46:34,050
every two hours waking up to feed these puppies.

1582
00:46:34,470 --> 00:46:37,350
So in that press,

1583
00:46:37,350 --> 00:46:38,550
article it say it's,

1584
00:46:38,580 --> 00:46:38,790
you know,

1585
00:46:38,790 --> 00:46:40,320
an online news article or something,

1586
00:46:40,890 --> 00:46:41,160
you know,

1587
00:46:41,160 --> 00:46:42,420
I might be credited for the photos,

1588
00:46:42,420 --> 00:46:44,850
but I'm not the story I like to make.

1589
00:46:44,910 --> 00:46:47,070
I give freely my personal,

1590
00:46:47,100 --> 00:46:48,360
this isn't even a business thing.

1591
00:46:48,360 --> 00:46:52,140
And my personal philosophy with charity and rescue work is it

1592
00:46:52,440 --> 00:46:53,490
shouldn't cost the rescue,

1593
00:46:53,490 --> 00:46:54,660
anything to work with me.

1594
00:46:55,050 --> 00:46:58,200
So if I post an exhibition and I sell prints and

1595
00:46:58,200 --> 00:46:59,910
it costs me $5,000

1596
00:46:59,910 --> 00:47:01,230
to post the exhibition,

1597
00:47:01,660 --> 00:47:04,470
my business funds that I don't take that out of charities.

1598
00:47:04,980 --> 00:47:06,000
That's just the way I work.

1599
00:47:06,000 --> 00:47:07,830
Not everyone can work that way and have the luxury of

1600
00:47:07,830 --> 00:47:10,920
that. But I also don't like to make money off charities.

1601
00:47:11,340 --> 00:47:14,970
So if I sell a calendar and it's $20,

1602
00:47:14,970 --> 00:47:16,080
the charity gets $20.

1603
00:47:16,140 --> 00:47:17,550
I try and that's my other thing.

1604
00:47:18,120 --> 00:47:20,370
But having said that I had to work with a management

1605
00:47:20,370 --> 00:47:22,200
company for a few years to make sure I didn't give

1606
00:47:22,200 --> 00:47:25,650
everything away because I'm inclined to the pit money comes in

1607
00:47:25,650 --> 00:47:26,170
and then I'm like,

1608
00:47:26,190 --> 00:47:28,470
Ooh, charity projects and sending it out the other side.

1609
00:47:28,470 --> 00:47:34,420
So Totally understand Looking after my own,

1610
00:47:34,900 --> 00:47:35,110
you know,

1611
00:47:35,110 --> 00:47:37,870
rent my house needed a renovation after 15 years and you

1612
00:47:37,870 --> 00:47:41,260
know, just putting a bit and I don't feel bad doing

1613
00:47:41,260 --> 00:47:42,490
that because I do give a lot,

1614
00:47:42,490 --> 00:47:42,840
you know,

1615
00:47:43,210 --> 00:47:43,980
I mentioned I,

1616
00:47:44,230 --> 00:47:44,860
I got,

1617
00:47:44,880 --> 00:47:47,890
I got a medal from the government for services to charity,

1618
00:47:47,890 --> 00:47:48,790
through photography.

1619
00:47:48,790 --> 00:47:50,080
And to be honest,

1620
00:47:50,110 --> 00:47:52,860
it's a metal that people normally get later in life for

1621
00:47:52,860 --> 00:47:53,770
a whole life's work.

1622
00:47:53,830 --> 00:47:54,490
And I kind of,

1623
00:47:55,030 --> 00:47:56,500
I didn't have imposter syndrome with it,

1624
00:47:56,500 --> 00:47:59,260
but it might just fuels me to do more and to

1625
00:47:59,260 --> 00:47:59,890
do even more,

1626
00:48:00,220 --> 00:48:01,750
more meaningful stuff.

1627
00:48:01,750 --> 00:48:02,740
Cause I'm quite time poor.

1628
00:48:02,740 --> 00:48:05,650
So I've got to go for bigger projects than just going

1629
00:48:05,650 --> 00:48:06,670
out to a charity every day.

1630
00:48:06,670 --> 00:48:08,170
I don't have the time to do that,

1631
00:48:08,170 --> 00:48:09,220
to do that adoption stuff.

1632
00:48:09,640 --> 00:48:12,280
I can do a project every three months or four times

1633
00:48:12,280 --> 00:48:12,670
a year.

1634
00:48:12,670 --> 00:48:14,950
And there's a good dozen or so I worked with quite

1635
00:48:14,950 --> 00:48:16,300
closely and do those things for,

1636
00:48:16,300 --> 00:48:17,710
so I just love it.

1637
00:48:18,040 --> 00:48:19,690
I also get to just shoot whatever I want.

1638
00:48:19,720 --> 00:48:21,070
However I want to,

1639
00:48:21,130 --> 00:48:22,750
there's not really a brief at the time.

1640
00:48:22,750 --> 00:48:26,020
So I love shooting for clients in the studio,

1641
00:48:26,020 --> 00:48:28,330
but I'm always thinking of those poses I was talking about

1642
00:48:28,330 --> 00:48:29,110
and that outcome,

1643
00:48:29,110 --> 00:48:31,870
because their friend has that half face photo and that's what

1644
00:48:31,870 --> 00:48:32,320
they want.

1645
00:48:32,320 --> 00:48:33,640
Whereas charities like Alex,

1646
00:48:33,940 --> 00:48:35,230
he has a dog you interpreted,

1647
00:48:35,260 --> 00:48:36,310
we just need help to,

1648
00:48:36,760 --> 00:48:36,970
you know,

1649
00:48:37,030 --> 00:48:39,430
share a story and raise awareness or make some money.

1650
00:48:39,820 --> 00:48:40,090
And so,

1651
00:48:40,090 --> 00:48:40,720
yeah, I love it.

1652
00:48:40,750 --> 00:48:43,780
It's I would not take photos of people's pets if I

1653
00:48:43,780 --> 00:48:46,870
could not then use that time and money to photograph for

1654
00:48:46,870 --> 00:48:47,950
rescue. Yeah.

1655
00:48:48,460 --> 00:48:49,330
I just did a,

1656
00:48:49,930 --> 00:48:50,950
a podcast.

1657
00:48:51,430 --> 00:48:52,270
Was it last week?

1658
00:48:52,270 --> 00:48:52,690
Two weeks.

1659
00:48:52,690 --> 00:48:54,070
So it'll be two weeks before this one errors.

1660
00:48:54,070 --> 00:48:57,040
I think basically about finding that kind of life's purpose,

1661
00:48:57,040 --> 00:48:58,930
which seems like such a big,

1662
00:48:59,050 --> 00:49:01,120
giant albatross.

1663
00:49:01,150 --> 00:49:02,230
Like what blood?

1664
00:49:02,260 --> 00:49:02,770
Oh my God,

1665
00:49:02,770 --> 00:49:04,060
it seems so permanent and hard,

1666
00:49:04,390 --> 00:49:08,830
but really it's just like following these little interests and following

1667
00:49:08,830 --> 00:49:12,790
like where you have like this desire to give back and

1668
00:49:12,790 --> 00:49:13,720
where, you know,

1669
00:49:13,750 --> 00:49:16,750
just going down these little rabbit holes and then all of

1670
00:49:16,750 --> 00:49:18,340
a sudden you're like you pop out and you're like,

1671
00:49:18,370 --> 00:49:20,050
oh, well this led to someplace amazing.

1672
00:49:21,370 --> 00:49:23,380
Exactly. And it's taking action,

1673
00:49:23,530 --> 00:49:23,740
you know,

1674
00:49:23,740 --> 00:49:24,400
and every,

1675
00:49:25,240 --> 00:49:26,230
every charity or rescue,

1676
00:49:26,260 --> 00:49:27,610
even outside photography,

1677
00:49:27,940 --> 00:49:28,660
they need stuff.

1678
00:49:28,690 --> 00:49:30,160
They need someone to shake a tin,

1679
00:49:30,430 --> 00:49:33,460
someone to just look at their accounting for them and do

1680
00:49:33,460 --> 00:49:33,970
an audit,

1681
00:49:34,000 --> 00:49:35,530
someone to drive animals around.

1682
00:49:35,530 --> 00:49:36,820
Like there's a lot of meaningful,

1683
00:49:37,090 --> 00:49:41,650
even small freeways people can help charities with their time or,

1684
00:49:41,920 --> 00:49:42,100
you know,

1685
00:49:42,100 --> 00:49:45,820
just having conversations and raising awareness about a cause or so

1686
00:49:45,820 --> 00:49:46,720
many things we can do.

1687
00:49:46,720 --> 00:49:48,280
And especially COVID,

1688
00:49:48,280 --> 00:49:50,740
it's decimated a lot of donations to these charities.

1689
00:49:50,740 --> 00:49:53,020
They're desperate for money and we have this,

1690
00:49:53,080 --> 00:49:53,440
like you said,

1691
00:49:53,440 --> 00:49:54,880
this really powerful tool to help them.

1692
00:49:54,880 --> 00:49:57,640
And I think in some ways we should all use it.

1693
00:49:58,480 --> 00:50:01,750
Yeah. So if there are photographers out there that,

1694
00:50:02,020 --> 00:50:02,320
you know,

1695
00:50:02,320 --> 00:50:03,730
want to start working with the charity,

1696
00:50:03,760 --> 00:50:04,810
kind of what's the first step,

1697
00:50:04,840 --> 00:50:06,400
do they just kind of reach out and say,

1698
00:50:06,400 --> 00:50:07,270
Hey, I'm interested.

1699
00:50:07,270 --> 00:50:08,440
What kind of help do you need?

1700
00:50:08,440 --> 00:50:10,360
And just start kind of volunteering.

1701
00:50:10,360 --> 00:50:12,520
And then you build those relationships and then it can turn

1702
00:50:12,520 --> 00:50:14,680
into these bigger projects.

1703
00:50:15,400 --> 00:50:15,940
Yeah, definitely.

1704
00:50:15,940 --> 00:50:18,070
I think what holds a lot of people back is fizzy

1705
00:50:18,070 --> 00:50:20,650
that fear of just asking and you have to ask if

1706
00:50:20,650 --> 00:50:22,030
you don't get so,

1707
00:50:22,420 --> 00:50:25,870
but I also research I'm really big on,

1708
00:50:26,320 --> 00:50:29,030
and I know you are to ethics and integrity in the

1709
00:50:29,030 --> 00:50:31,700
industry. And you mentioned it when you said don't copy someone

1710
00:50:31,700 --> 00:50:32,420
else's style,

1711
00:50:32,450 --> 00:50:34,580
do what you want to do on it involve and you'll

1712
00:50:34,580 --> 00:50:35,460
do more of what you love.

1713
00:50:36,320 --> 00:50:39,290
So I think research that the rescue firstly,

1714
00:50:39,290 --> 00:50:41,360
or the charity to find out if they have a dedicated

1715
00:50:41,360 --> 00:50:42,290
photography partner,

1716
00:50:42,590 --> 00:50:43,280
but if they do,

1717
00:50:43,580 --> 00:50:45,270
there's plenty that don't so no,

1718
00:50:45,500 --> 00:50:48,410
no stepping on toes and trying to undercut that relationship or

1719
00:50:48,410 --> 00:50:48,890
anything like that.

1720
00:50:48,890 --> 00:50:50,960
That's something that is quite important to me.

1721
00:50:51,410 --> 00:50:53,870
So a bit of research and then just make an approach

1722
00:50:54,050 --> 00:50:55,460
that could be in person.

1723
00:50:55,460 --> 00:50:56,480
It could be via email.

1724
00:50:56,510 --> 00:50:57,890
Hi, here's who I am.

1725
00:50:57,920 --> 00:50:58,850
This is what I do.

1726
00:50:59,150 --> 00:51:00,170
This is what I can offer.

1727
00:51:00,260 --> 00:51:00,950
It could be,

1728
00:51:01,160 --> 00:51:02,780
I can do all your adoption photos.

1729
00:51:02,900 --> 00:51:04,700
I can come out one day a week or I can

1730
00:51:04,700 --> 00:51:08,360
do a project for you every three months of your dogs

1731
00:51:08,360 --> 00:51:09,110
that have been in the shelter.

1732
00:51:09,110 --> 00:51:09,920
The longest I'll just,

1733
00:51:10,010 --> 00:51:10,190
you know,

1734
00:51:10,190 --> 00:51:10,760
an idea.

1735
00:51:11,300 --> 00:51:13,880
And I make it really clear to the charities that I'm

1736
00:51:13,880 --> 00:51:15,320
actually not a volunteer.

1737
00:51:15,830 --> 00:51:18,200
I'm a sponsor providing a professional service.

1738
00:51:18,890 --> 00:51:21,320
And I like to set that up from the start because

1739
00:51:21,320 --> 00:51:23,360
it, it helps them value photography.

1740
00:51:23,510 --> 00:51:23,930
You know,

1741
00:51:24,350 --> 00:51:24,770
and I,

1742
00:51:24,920 --> 00:51:26,840
I talk about this with my coaching clients.

1743
00:51:26,840 --> 00:51:29,480
Like if Ford motor company gave a charity,

1744
00:51:29,480 --> 00:51:30,530
a $25,000

1745
00:51:30,540 --> 00:51:32,090
car, that'd be telling everyone,

1746
00:51:32,570 --> 00:51:35,000
but we give them 2,250

1747
00:51:35,000 --> 00:51:37,880
photos valued at say a hundred dollars each on paper of

1748
00:51:37,880 --> 00:51:39,050
inclined photography.

1749
00:51:39,050 --> 00:51:40,550
And we don't forget a photo credit,

1750
00:51:40,850 --> 00:51:41,270
you know?

1751
00:51:41,510 --> 00:51:41,810
And we're like,

1752
00:51:41,810 --> 00:51:43,730
Hey, so I make it clear.

1753
00:51:43,730 --> 00:51:46,550
I'm a professional providing a professional sponsored service.

1754
00:51:46,880 --> 00:51:48,950
And if they do forget to credit the photo,

1755
00:51:49,280 --> 00:51:52,550
I always go with kindness because their days turning up,

1756
00:51:53,000 --> 00:51:53,360
oh yeah.

1757
00:51:53,450 --> 00:51:55,610
16 kittens in a box that dog's dead.

1758
00:51:55,610 --> 00:51:58,610
Someone's got COVID that Doug's got parvo.

1759
00:51:58,880 --> 00:51:59,300
And I'm like,

1760
00:51:59,300 --> 00:52:00,650
sorry, I didn't credit a photo.

1761
00:52:00,650 --> 00:52:02,540
They're like hardly in the top a hundred things that are

1762
00:52:02,540 --> 00:52:03,350
important right now.

1763
00:52:03,650 --> 00:52:04,340
So, you know,

1764
00:52:04,880 --> 00:52:05,390
Hey guys,

1765
00:52:05,570 --> 00:52:06,200
I know about,

1766
00:52:06,240 --> 00:52:07,340
so sorry about the kittens,

1767
00:52:07,340 --> 00:52:08,390
the COVID the parvo,

1768
00:52:08,630 --> 00:52:10,490
or could you just edit this and throw our credit on?

1769
00:52:10,490 --> 00:52:11,060
Thanks so much.

1770
00:52:11,090 --> 00:52:12,920
I don't fire them.

1771
00:52:12,920 --> 00:52:13,820
I don't cancel them.

1772
00:52:13,820 --> 00:52:16,010
I just go with love because you know,

1773
00:52:16,160 --> 00:52:18,230
it's just in the scheme of things,

1774
00:52:18,230 --> 00:52:18,860
it's minuscule.

1775
00:52:19,820 --> 00:52:20,270
But to us,

1776
00:52:20,270 --> 00:52:21,110
it was like the whole world,

1777
00:52:21,110 --> 00:52:21,290
you know?

1778
00:52:21,290 --> 00:52:22,880
So I just don't make it bigger than it is.

1779
00:52:23,210 --> 00:52:24,500
And I think too,

1780
00:52:24,500 --> 00:52:26,720
people gravitate towards the biggest groups.

1781
00:52:26,960 --> 00:52:27,890
Some of the biggest,

1782
00:52:28,070 --> 00:52:28,310
you know,

1783
00:52:28,310 --> 00:52:29,480
more well known groups.

1784
00:52:29,600 --> 00:52:32,150
I like working with small.

1785
00:52:32,300 --> 00:52:33,920
I don't like big ones have their place too,

1786
00:52:33,920 --> 00:52:34,700
but small,

1787
00:52:34,700 --> 00:52:37,250
but meaningful groups like the cleft palate puppy,

1788
00:52:37,250 --> 00:52:38,510
it's technically three people.

1789
00:52:38,510 --> 00:52:40,760
And then some other volunteers in a foster care network,

1790
00:52:40,760 --> 00:52:40,940
you know,

1791
00:52:41,120 --> 00:52:44,660
three main people yet they save a 60 to 80 puppies

1792
00:52:44,660 --> 00:52:46,460
a year and it's growing small,

1793
00:52:46,460 --> 00:52:49,670
but meaningful work where a thousand dollars to them is like

1794
00:52:49,670 --> 00:52:51,290
$10,000, you know?

1795
00:52:52,130 --> 00:52:53,480
And they're so grateful and just,

1796
00:52:53,480 --> 00:52:56,000
you don't get mucked around because the rules are consistent.

1797
00:52:56,000 --> 00:52:57,500
You deal with the same person each time.

1798
00:52:57,500 --> 00:52:58,670
There's not 10 managers.

1799
00:52:58,970 --> 00:53:00,110
So I like that sort of thing.

1800
00:53:00,500 --> 00:53:02,420
And thinking outside the square,

1801
00:53:02,420 --> 00:53:03,890
if you're a dope photographer,

1802
00:53:03,920 --> 00:53:05,210
but you really love squirrels,

1803
00:53:05,360 --> 00:53:07,790
go and find the wildlife rescue where you love cows,

1804
00:53:07,820 --> 00:53:09,740
go to the farm rescue where you've,

1805
00:53:10,100 --> 00:53:10,310
you know,

1806
00:53:10,310 --> 00:53:10,970
it breaks your heart,

1807
00:53:10,970 --> 00:53:12,650
that children get childhood cancer.

1808
00:53:12,650 --> 00:53:15,950
They go to the childhood cancer organization and do something,

1809
00:53:16,550 --> 00:53:17,570
give them vouchers,

1810
00:53:17,570 --> 00:53:19,040
gift certificates or something like just,

1811
00:53:19,100 --> 00:53:20,240
there's lots of ways you can help.

1812
00:53:20,240 --> 00:53:22,070
So you put it out there,

1813
00:53:22,310 --> 00:53:24,380
research, put it out there and,

1814
00:53:24,440 --> 00:53:24,680
you know,

1815
00:53:24,710 --> 00:53:26,040
make sure you go in as a sponsor,

1816
00:53:26,040 --> 00:53:26,910
providing a service.

1817
00:53:26,910 --> 00:53:28,470
That's where you establish yourself.

1818
00:53:28,500 --> 00:53:30,330
Because then that tells them that,

1819
00:53:30,390 --> 00:53:30,690
you know,

1820
00:53:30,840 --> 00:53:34,380
your, your work is valued and these images have a currency

1821
00:53:34,440 --> 00:53:35,220
that they're not paying,

1822
00:53:35,220 --> 00:53:36,720
but they're still worth something.

1823
00:53:38,160 --> 00:53:39,600
Yeah. That's a great point.

1824
00:53:40,110 --> 00:53:41,730
That's a huge takeaway,

1825
00:53:42,000 --> 00:53:43,860
man. This conversation has been so good.

1826
00:53:43,860 --> 00:53:46,560
I feel like we could talk probably for three days about

1827
00:53:46,560 --> 00:53:47,220
all of these things,

1828
00:53:53,100 --> 00:53:53,520
But yeah,

1829
00:53:53,550 --> 00:53:55,170
but we should probably wrap it up,

1830
00:53:56,430 --> 00:53:56,790
you know?

1831
00:53:56,790 --> 00:53:58,200
Cause it's learning for me.

1832
00:53:58,200 --> 00:54:00,180
It's nighttime for you as a lead time zones.

1833
00:54:00,510 --> 00:54:01,680
But anyway,

1834
00:54:01,980 --> 00:54:03,990
if you guys love this conversation with Alex,

1835
00:54:04,020 --> 00:54:07,650
definitely come join us in the hair of the dog summit

1836
00:54:07,740 --> 00:54:09,480
November 2nd through fourth.

1837
00:54:09,480 --> 00:54:13,950
So this releases blush that October 26th on Tuesday.

1838
00:54:13,950 --> 00:54:15,930
So we've got one week getting ready for the summit.

1839
00:54:15,930 --> 00:54:16,830
It's going to be incredible.

1840
00:54:16,830 --> 00:54:19,800
Alex, kick it off the summit on the second at 9:00

1841
00:54:19,830 --> 00:54:24,930
AM Eastern with an incredible talk about helping you get over,

1842
00:54:24,930 --> 00:54:25,680
you know,

1843
00:54:25,770 --> 00:54:26,640
lack, confidence,

1844
00:54:26,640 --> 00:54:27,510
getting that confidence,

1845
00:54:27,510 --> 00:54:28,260
getting started,

1846
00:54:28,350 --> 00:54:31,830
like all that mental head stuff that happens when we start

1847
00:54:31,830 --> 00:54:33,060
our business.

1848
00:54:33,060 --> 00:54:34,260
And quite frankly,

1849
00:54:34,260 --> 00:54:35,700
even when you're running your business,

1850
00:54:35,700 --> 00:54:37,470
like it never really goes away.

1851
00:54:41,400 --> 00:54:42,660
That's when people are always like,

1852
00:54:43,020 --> 00:54:44,100
oh, my students are like,

1853
00:54:44,100 --> 00:54:45,450
man, I'm so nervous for the shoot.

1854
00:54:45,460 --> 00:54:45,780
I'm like,

1855
00:54:45,810 --> 00:54:46,320
Hey, guess what?

1856
00:54:46,800 --> 00:54:47,920
I get a little nervous portion.

1857
00:54:47,970 --> 00:54:48,330
It they're like,

1858
00:54:50,190 --> 00:54:52,440
yeah, I'm still still like human here.

1859
00:54:53,430 --> 00:54:56,940
Tell them all that same like self doubt nonsense in my

1860
00:54:56,940 --> 00:54:57,900
head all the time.

1861
00:54:58,710 --> 00:55:00,960
Oh. But yeah.

1862
00:55:00,960 --> 00:55:01,500
But anyway,

1863
00:55:01,770 --> 00:55:03,060
you guys to join us at the summit,

1864
00:55:03,360 --> 00:55:03,990
pet photography,

1865
00:55:03,990 --> 00:55:07,560
summit.com. Registration is only $10 for that.

1866
00:55:07,560 --> 00:55:10,230
And that all goes towards the conservation fund.

1867
00:55:10,500 --> 00:55:10,920
So far,

1868
00:55:10,920 --> 00:55:12,810
we've already raised like $15,000

1869
00:55:12,810 --> 00:55:13,770
for the conservation fund,

1870
00:55:13,770 --> 00:55:15,060
which is amazing.

1871
00:55:17,190 --> 00:55:20,640
Yeah. And that $10 gets you live access and also replay

1872
00:55:20,640 --> 00:55:22,410
access to the following morning.

1873
00:55:22,650 --> 00:55:25,440
You can also upgrade to the VIP all access pass,

1874
00:55:25,440 --> 00:55:28,020
which Alex donated some cool bonuses.

1875
00:55:28,540 --> 00:55:30,330
There's over $1,500

1876
00:55:30,330 --> 00:55:33,540
worth of awesome bonuses in the VIP all access pass.

1877
00:55:33,720 --> 00:55:34,830
Plus the recordings.

1878
00:55:35,220 --> 00:55:39,660
Plus when you purchase that another $25 goes towards the conservation

1879
00:55:39,660 --> 00:55:42,060
fund. So come and learn,

1880
00:55:42,450 --> 00:55:46,470
save these wild animals and it's going to be awesome.

1881
00:55:48,300 --> 00:55:48,660
All right,

1882
00:55:49,050 --> 00:55:52,560
Alex, thank you so much for this incredible conversation.

1883
00:55:52,560 --> 00:55:55,530
I know everyone will love it and I enjoyed chatting with

1884
00:55:55,530 --> 00:55:58,770
you. So hopefully we will chat again soon.

1885
00:55:58,920 --> 00:56:02,370
Cause I think there's probably like four more topics right here

1886
00:56:02,370 --> 00:56:04,410
on my list that could have gone on for another hour.

1887
00:56:05,940 --> 00:56:06,570
Thank you so much.

1888
00:56:06,570 --> 00:56:07,500
I'll see you at the summit.

1889
00:56:07,500 --> 00:56:08,010
Can't wait.

1890
00:56:08,700 --> 00:56:09,060
All right,

1891
00:56:09,060 --> 00:56:09,540
sounds good.

1892
00:56:09,570 --> 00:56:09,930
Oh, wait.

1893
00:56:09,930 --> 00:56:10,650
Before we go,

1894
00:56:10,890 --> 00:56:19,350
let people know where they can follow you and find [email protected].

1895
00:56:19,710 --> 00:56:19,980
All right.

1896
00:56:20,010 --> 00:56:21,360
Perfect. All right,

1897
00:56:21,420 --> 00:56:22,470
thanks everybody.

1898
00:56:22,500 --> 00:56:22,860
Thank you,

1899
00:56:22,870 --> 00:56:24,610
Alex. We'll talk to you next week.

1900
00:56:25,240 --> 00:56:27,400
If you enjoy this podcast episode,

1901
00:56:27,400 --> 00:56:30,820
go ahead and take a screenshot of this episode on your

1902
00:56:30,820 --> 00:56:34,240
phone and posted up there on your Instagram stories and be

1903
00:56:34,240 --> 00:56:37,570
sure to tag us at hair of the dog academy.

1904
00:56:37,690 --> 00:56:41,230
And we would just love to see how you're listening and

1905
00:56:41,230 --> 00:56:42,370
a full disclosure.

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00:56:42,490 --> 00:56:45,910
Sometimes we just like to give away a little pet photographer

1907
00:56:45,910 --> 00:56:49,780
swag in the form of hair of the dog t-shirts and

1908
00:56:49,780 --> 00:56:52,360
sweatshirts. So what are you waiting for?

1909
00:56:52,390 --> 00:56:55,480
Go ahead and share that screenshot of this episode.

1910
00:56:55,750 --> 00:56:57,610
And don't forget to tag us at Hare,

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00:56:57,610 --> 00:56:58,420
the dog academy.

1912
00:56:58,660 --> 00:56:59,680
And while you're there,

1913
00:56:59,710 --> 00:57:01,990
maybe you want to jump on over to our account and

1914
00:57:01,990 --> 00:57:04,930
see what we're up to on the gram would love to

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00:57:04,930 --> 00:57:05,740
connect with you.

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Thanks for listening to the hair of the dog podcast.

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00:57:08,800 --> 00:57:10,990
This was episode number 110.

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If you want to check out the show notes for access

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00:57:13,420 --> 00:57:14,980
to any of the links that we shared,

1920
00:57:15,070 --> 00:57:20,080
simply go to www.hairofthedogacademy.com/

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00:57:20,080 --> 00:57:22,600
1 1 0.

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Thanks for listening to this episode of hair of the dog

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00:57:26,350 --> 00:57:28,030
podcast. If you enjoyed this show,

1924
00:57:28,030 --> 00:57:29,320
please take a minute to leave a review.

1925
00:57:29,500 --> 00:57:30,400
And while you're there,

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00:57:30,550 --> 00:57:31,900
don't forget to subscribe.

1927
00:57:31,960 --> 00:57:35,440
So you don't miss our upcoming episodes on last thing,

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00:57:35,830 --> 00:57:38,500
if you are ready to dive into more resources,

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00:57:38,770 --> 00:57:44,170
head over to our [email protected].

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Thanks for being a part of this pet photography community.