Freedom Focus Formula
$2k vs $300 a night - Biz Tip Thursday
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$2k vs $300 a night - Biz Tip Thursday
IN THIS EPISODE:
#108 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!
We all have things that we value enough to have a little spending "splurge" now and then. For me, it's never shoes - but often travel. However, even I might run into some money blocks with today's BizTip Thursday comparison. What would be required for you to spend $2000/night on something that could be had for only $300? What would be required for your clients to want to spend $2000 with you vs. $300 with someone else? Let's discuss.
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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Today is another special bonus Thursday episode.
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This time it's a biz tip Thursday.
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And what that means is I am to sharing different musings
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that I find from my general life,
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from traveling and eating out and working in my photography business
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and running and hair of the dog.
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I love to find different things that are working out in
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the real world and bring it back and let you know
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how it might relate to your photography business.
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So let's see what I've uncovered this week.
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Stay tuned.
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Welcome to the hair of the dog podcast.If
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you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hello, everybody.
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Nicole here from hair of the dog.
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And I am back for another biz tip Thursday.
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Today, we are talking about value and we're talking about value.
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And I don't know,
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it's one of my favorite places to go and have fun.
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And that is Disney world fun fact.
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I used to actually work at Disney world.
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I did the bird show for a year and a half,
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and I also was an intern at the living seas with
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the dolphins and the manatees.
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And I would start my day vacuum and Manatee poop at
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the bottom of Manatee exhibit at 6:00 AM and then doing
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food prep.
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And I loved it.
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It was really,
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really an incredible,
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incredible time.
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But anyway,
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I digress.
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We're not talking about Manatee poop here in this video,
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we are talking about value and love him or hate him
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Disney world.
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There is one company that has that value thing nailed down
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like none other.
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And that of course is Disney because where else do I
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don't even know millions of people go each year and spend
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pretty obscene amounts of money to go to an amusement park
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where, you know,
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I'm pretty sure you can go to your local amusement park
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for a lot less of an investment,
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but there's something magical about that experience there because they have
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really brought the value.
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You know,
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you're going to get an incredible experience throughout the board.
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And one of the things that I wanted to talk about
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today in relation to that value is really perceived value.
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And this affects our photography business because of how we price.
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And so many of us maybe don't feel that we can
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price in a way that is super profitable or pricing gets
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to a pop to like 1500,
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$2,000. And we kind of want to vomit a little bit
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inside. Cause we're,
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we're feeling a little,
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a little nervous about that because we're letting all of our
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money stories affect that or wondering what our friends and family
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might think about charging that much for photography,
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for pet photography.
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It's so frivolous.
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Well, so it's going to Disney.
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Disney is fearless and it's a fun vacation and certainly not,
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you know,
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changing the world in terms of like curing cancer or anything
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like that.
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But they are providing an incredible experience that people value.
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And when people value something,
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they will use their checkbooks to spend the money for it,
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case in point is Disney just announced new campgrounds.
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Like they have the wilderness wilderness lodge and they have these
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new basically like little Airbnb cabins.
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So they're not really campgrounds.
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They're like cabins and they are $2,000
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a night.
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I think they're,
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I think they're like three bedrooms,
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maybe two bedrooms.
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It's like a teeny tiny little Airbnb.
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They have a little like grill in the back and a
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hot tub and you're right there on the water.
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Like, and you can walk over and grab the boat and
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go to magic kingdom,
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$2,000 a night guys.
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Guess what also is available in Orlando approximately 10 minutes away.
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Oh, a seven bedroom house with a pool and a hot
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tub for $300 a night.
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But yet these copper Creek canyons,
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is that what it is?
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Yeah. Copper Creek canyon or copper Creek.
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Kevin's say that three times fast.
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I guarantee you we're going to be sold out as soon
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as they're available.
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And there are going to be people lining up to pay
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that when there's another house across the way that is seven
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bedrooms for $300 a night,
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10 minutes away.
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So if that doesn't tell you what is possible for pricing
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in your photography business,
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I'm not sure what can,
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because really on the paper of it,
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the house 10 minutes away,
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it's bigger.
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It has its own pool and a hot tub.
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It's only 10 minutes hop in the car,
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easy peasy,
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but this other one has the value of being on property
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has the value of the Disney experience.
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And people will pay significantly more for that same thing with
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our photography businesses.
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If we are going to provide a higher level of service
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and better quality images and better quality products and take our
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clients through an experience,
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they will pay more for that than if you are just
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selling commodities,
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prints, digital files.
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So that is what I wanted to share with you guys
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today for today's biz tip Thursday,
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and that is to channel you're in there.
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Walt Disney share that value and be proud of offering an
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incredible boutique experience for your clients.
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All right,
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I'll see you guys next time on our Vista Thursdays,
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have a good week.
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If you enjoy this podcast episode,
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go ahead and take a screenshot of this episode on your
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phone and posted up there on your Instagram stories and be
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sure to tag us at hair of the dog academy.
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And we would just love to see how you're listening and
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a full disclosure.
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Sometimes we just like to give away a little pet photographer
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swag in the form of hair of the dog t-shirts and
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sweatshirts. So what are you waiting for?
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Go ahead and share that screenshot of this episode.
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And don't forget to tag us at Hare,
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the dog academy.
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And while you're there,
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maybe you want to jump on over to our account and
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see what we're up to on the gram would love to
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connect with you.
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Thanks for listening to the hair of the dog podcast.
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This was episode number 108.
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If you want to check out the show notes for access
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to any of the links that we shared in this episode,
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simply go to www.hairofthedogacademy.com/
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1 0 8.
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Thanks for listening to this episode of hair of the dog
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podcast. If you enjoyed this show,
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please take a minute to leave a review.
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And while you're there,
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don't forget to subscribe.
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So you don't miss our upcoming episodes.
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One last thing,
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if you are ready to dive into more resources,
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head over to our [email protected].
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Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
