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Welcome to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And today we are talking with J.

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Nichole Smith about the power of the book.

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Now button you guys,

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if you're in business or you want someone to take any

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sort of action on your website or in your business?

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Well, this episode is for you.

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So stick around,

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stay tuned and enjoy.

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Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

15
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your design,

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you've come to the right place.

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And now your host pet photographer,

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travel addicts,

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chocolate martini,

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comma sewer,

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Nicole Begley.

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Hey everybody.

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Welcome back to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And we have my name doco doppelganger back with us again.

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One more time this week we have J.

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Nichole Smith.

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Welcome back to the podcast,

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Nick. Thank you.

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The double Nick's Nick's the Nick and Nick back in action,

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bringing you all sorts of goodness.

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Oh My goodness.

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Yes. Yeah.

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Oh yeah.

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So fun.

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So yeah,

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I'm so excited to have you on today because we are

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going to be talking about something that affects every single person

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in business,

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every single photographer,

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if you are wanting to actually have,

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I don't know,

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clients, this is pretty critical.

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Right? Do you own clients?

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I don't know.

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Is that,

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is that a thing you want?

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Yeah. I mean,

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if you're in business likely yes.

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A lot of business,

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you need clients period.

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Yeah, Absolutely.

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Yeah. So what is this like little secret magic?

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We're just going to dive right into it.

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What's the,

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what's the magic missing thing that so many of us are

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missing in our business.

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Yeah. Okay.

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So I get on a little bit of a soap box

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with this.

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So I'm going to try and not sound angry.

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The anger comes from love,

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From love,

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and it comes from like,

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there is such a simple thing,

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stopping people from getting more clients.

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And it makes me so annoyed because every single pet preneur

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I talked to is so resistant to it.

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But it's like,

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it does come from a place of love,

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but you will probably hear frustration in my voice because as

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a marketing expert and as someone who has been on all

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sides of all different pet service businesses,

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this is like such a no brainer,

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but also having been on the other side,

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I know why the resistance is there and the struggle is

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super real as to why we don't make this happen.

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So before I even dive in,

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I just want to say my goal is that if at

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least 10% of the people who hear this take action on

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it, I will be so happy.

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Not that I'll ever know,

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but like,

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I really,

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really like the stakes are so high for this that I

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really want to encourage you to listen and do something about

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it by,

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you know,

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at the end of this podcast.

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Cause it's a big deal And here's yeah.

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And here's the best part.

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I think of all the things that we listened to or

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like, oh,

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I should implement that.

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This one implementing is actually really simple.

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Yeah. It's really quick.

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And I'm going to make it even easier for you by

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giving you one place to go to do it.

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There's some,

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there's a new platform that has made it super,

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super easy.

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So, okay.

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Here's the thing.

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Think of yourself as a consumer,

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right? Like I don't know about you,

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but the thing that annoys me more than anything when it

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comes to being on the buying side of things is like

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waiting right.

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Being patients.

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Right. Well,

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I mean,

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it's been studied that humans have a smaller attention span than

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a goldfish and it's because of these stupid phones that are

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always in our hand that have like totally made us.

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I mean,

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I don't know,

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four to Five seconds,

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right? Yeah,

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no, I think it was 9,

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9, 9,

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9 Seconds.

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And we've still got,

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we've still had time.

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I thought I had jumped down again.

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Okay. So we hate waiting.

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We are so impatient.

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I'm impatient and more than waiting.

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I hate non-responsiveness.

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I hate waiting.

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Not knowing if I'm getting at a response.

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Like I just had to,

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I just had to send out emails this week for an

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electrician to like getting a new office office.

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And I'm like,

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oh my God,

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I have to go through this process of working with all

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these small businesses who provide a service who will never get

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back to me.

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And they never have like a way that I can just

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get them booked in for a quote.

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Like just,

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why am I on WhatsApp and email and Facebook and phone

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calls like please,

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oh my God.

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So I Want to give you money.

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Why is it so hard?

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Okay. This is a specially bad in the pet industry.

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Okay. This is a specially bad in the pet industry.

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I don't know why,

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but especially for pioneering pet businesses,

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who've been around for five years,

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10 years,

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the good ones,

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the ones with all the experience are the most resistant to

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making it easier for us to do business with them.

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Now the number one piece of resistance I hear when I

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have this conversation with pet businesses.

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Cause I have it a lot is,

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well, I want to vet my customers,

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right? Like I make it harder for them to give me

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money because I want to allow them in or not based

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on things I learned when I talked to them,

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it's fine.

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But make it easy for them to get on the phone

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with you,

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make it easy,

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automatic for them to book straight into that consultation.

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So you actually get a chance to talk to them.

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Okay. This is especially true with pet photographers,

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right? We generally make it so hard for people to give

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us money.

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I don't know if that's because we believe like getting clients

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is hard and so we then make it harder for ourselves.

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But like,

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oh my God.

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And I would say one of my resistant pieces from this

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from years ago was definitely like,

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I would hear people that had their whole booking process online,

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where you could go to the website,

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you could click,

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you could choose your session,

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date and look like Kate location.

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I'm like,

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there's no way because I'm like,

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I can't let them choose their date and or even their

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time because there's some locations that,

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you know,

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one of my favorite ones in Pittsburgh was down in the

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city. There was only a Sunday morning location.

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And I didn't like to work Sunday,

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but for that location I would because I loved shooting there,

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but I'm not going to the park on Sunday morning.

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Hell no.

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So I was like,

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oh my God,

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there's a,

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how do people do this until I realized,

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oh, I don't have to let them choose their date,

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but I can definitely let them choose to move forward.

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And then we get on the phone and we choose the

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date later.

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Yeah. There's a lot of ways around all our excuses for

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why we can't do this.

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Right. A lot of ways.

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But the bottom line is if right now you are advanced

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enough to have a book now button on your website.

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But that book now button leads me to a form.

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I am talking to you That photographers ears just perked up.

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Right? I've spent a lot of time on pet photography websites

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for a variety of reasons.

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But this is the majority of you,

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right? I'm looking at you now.

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I love that you have the book now button because you

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are doing what me and a bunch of other experts have

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been saying.

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You need to do,

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which is to have a call to action so people can

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move forward.

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Right. But then when you place that call to action into

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a form,

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you are killing the mojo of what that call to action

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is supposed to allow them to do.

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Okay. So what we need to do at a bare minimum

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is to turn that call to action,

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that book now into a place where they can book something

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automatically, right then,

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okay. So you can use acuity,

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you can use Calendly,

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you can use a variety of softwares that will allow you

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to book in at least a phone call and they can

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do it at two in the morning when they are doing

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the research about their pet photography.

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And the fact that you allow this will make you in

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that top 1%,

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because most photographers won't and you are going to be more

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likely to get that client because they want to take this

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off their list.

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Right. They're busy getting it at two in the morning because

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they don't have time in the rest of their life to

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book this appointment.

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And they certainly don't want to get on a phone call

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with you without being pretty sure they want to hire you.

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Right? Absolutely.

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And, and one of the other things too,

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which I know is a study and like an actual thing

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that the micro actions lead to it being easier for your

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client to take more micro actions.

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So then clicking on that book.

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Now button is a micro action,

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but that makes it much more likely that they will then

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go forward to whatever that next call to action is.

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I actually have which I'm going to come back to her

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and be like,

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oh, we should change this and take out a step where

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the book now button goes directly to the,

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what is the thank you page?

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And I think I'm actually going to change mine to do

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this too.

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So before it was book now went to a form and

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then the form,

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thank you.

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Page went to a video and a calendar.

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So it's like,

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Hey, thanks so much for requiring.

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This is the next step.

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You know,

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they get to see you video is so important.

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That's a whole nother conversation For sure.

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But they could then take that action right then and there.

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But I think you could even cut out that form and

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literally just have book now to the page that has a

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video that has,

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or I Know,

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or you have even something better Getting on the page and

276
00:09:47,340 --> 00:09:49,200
just have a book now button under the video.

277
00:09:51,060 --> 00:09:53,280
Yes. I love it.

278
00:09:54,060 --> 00:09:55,500
But let me just throw out a stat.

279
00:09:55,500 --> 00:09:56,400
If you guys are like,

280
00:09:56,460 --> 00:09:58,260
ah, there's still part of you in the back of your

281
00:09:58,260 --> 00:09:59,070
head thinking,

282
00:09:59,190 --> 00:09:59,850
oh, okay,

283
00:09:59,850 --> 00:10:02,790
whatever, what does DyKnow she only works with all the pet

284
00:10:02,790 --> 00:10:06,540
businesses or you're still making those excuses in your head.

285
00:10:06,990 --> 00:10:10,260
I had a student of mine that I encouraged her to

286
00:10:10,260 --> 00:10:12,120
on her and this was through a form.

287
00:10:12,120 --> 00:10:13,260
So it was like I said,

288
00:10:13,260 --> 00:10:14,700
it was click the book now.

289
00:10:14,910 --> 00:10:16,800
Yeah. You click the book now button,

290
00:10:16,890 --> 00:10:18,360
you fill out your inquiry form.

291
00:10:18,360 --> 00:10:19,830
And then instead of it being like,

292
00:10:19,860 --> 00:10:20,340
Hey, thanks,

293
00:10:20,340 --> 00:10:21,060
I'll get in touch with you.

294
00:10:21,060 --> 00:10:24,510
At some point it was a page with the video and

295
00:10:24,510 --> 00:10:25,680
then her calendar underneath.

296
00:10:25,770 --> 00:10:30,480
And she went from booking in 30% of her inquiries for

297
00:10:30,480 --> 00:10:36,180
a, for a call after some back and forth to 75%

298
00:10:36,180 --> 00:10:36,720
of her inquiries,

299
00:10:36,720 --> 00:10:38,970
booking a call right there on the thank you page.

300
00:10:39,480 --> 00:10:41,130
Well, I mean that's pretty conclusive.

301
00:10:43,050 --> 00:10:46,650
Yeah. And also I would love for her to add up

302
00:10:46,680 --> 00:10:48,840
all the time she saved by not having to do the

303
00:10:48,840 --> 00:10:51,510
back and forth to find the right work for both of

304
00:10:51,510 --> 00:10:52,830
them. Cause that is so annoying.

305
00:10:54,750 --> 00:10:55,620
It's so annoying.

306
00:10:55,680 --> 00:10:57,540
And it's such wasted,

307
00:10:57,540 --> 00:10:58,650
invaluable time.

308
00:10:58,680 --> 00:11:01,610
It is not adding any value to,

309
00:11:01,690 --> 00:11:02,550
And then if you're,

310
00:11:02,610 --> 00:11:04,740
even if you're sending them a calendar,

311
00:11:04,740 --> 00:11:05,340
so you don't,

312
00:11:05,400 --> 00:11:07,260
you're not doing back and forth on when to meet.

313
00:11:07,260 --> 00:11:09,300
You're still following up and like,

314
00:11:09,300 --> 00:11:10,680
Hey, do you still want to do this?

315
00:11:10,680 --> 00:11:12,060
Hey, are you still interested?

316
00:11:12,060 --> 00:11:13,110
Like, no,

317
00:11:13,470 --> 00:11:14,130
just boom.

318
00:11:14,760 --> 00:11:17,280
And here's the thing that most people don't realize is they

319
00:11:17,280 --> 00:11:19,980
assume because they're in their own business and their own mind

320
00:11:19,980 --> 00:11:20,400
that like,

321
00:11:20,430 --> 00:11:22,770
oh, they've inquired with me because they love me.

322
00:11:22,770 --> 00:11:24,450
And they want to book with me and they're going to

323
00:11:24,450 --> 00:11:27,180
be so excited to get on the phone with me for

324
00:11:27,180 --> 00:11:28,140
three days later,

325
00:11:28,290 --> 00:11:29,160
four days later,

326
00:11:29,160 --> 00:11:31,410
whenever you get around to actually booking that call,

327
00:11:31,440 --> 00:11:33,040
no they're going around.

328
00:11:33,060 --> 00:11:34,230
They're doing what we all do.

329
00:11:34,260 --> 00:11:34,890
They're going,

330
00:11:34,890 --> 00:11:36,450
they're Googling pet photography near me.

331
00:11:36,480 --> 00:11:39,660
They're opening like 10 tabs of all these different pet photographers.

332
00:11:39,900 --> 00:11:40,980
They're looking at them all.

333
00:11:40,980 --> 00:11:43,800
They're inquiring with the handful of the ones that look interesting.

334
00:11:43,800 --> 00:11:46,500
And because most of you don't put your prices on your

335
00:11:46,500 --> 00:11:49,880
page. They don't even know how much some of you costs.

336
00:11:49,880 --> 00:11:52,770
So they're a little bit more sketchy about talking to you

337
00:11:52,770 --> 00:11:54,220
because they don't know if they can afford you,

338
00:11:54,640 --> 00:11:57,070
but the ones who make it easy and allow them to

339
00:11:57,070 --> 00:11:57,820
book straight in,

340
00:11:58,240 --> 00:11:59,530
they are so much,

341
00:11:59,560 --> 00:12:02,920
so much more likely to hire you than those other tabs

342
00:12:02,920 --> 00:12:03,970
that they open.

343
00:12:04,300 --> 00:12:05,710
So if you,

344
00:12:05,740 --> 00:12:08,170
if you think through how people actually shop,

345
00:12:08,200 --> 00:12:10,510
especially for a high end product like this,

346
00:12:10,870 --> 00:12:14,320
that is going to be a longterm relationship that is going

347
00:12:14,320 --> 00:12:16,120
to take a lot of their time and energy.

348
00:12:16,120 --> 00:12:17,200
They're going to have to like you,

349
00:12:17,200 --> 00:12:18,880
they're going to have to like the final product they're going

350
00:12:18,880 --> 00:12:20,590
to have to like the price they're going to have to

351
00:12:20,590 --> 00:12:22,240
trust that you're going to be good with their pet.

352
00:12:22,240 --> 00:12:24,340
Like there's a lot that goes into this.

353
00:12:24,340 --> 00:12:28,090
Decision-making if they've narrowed you down to the two or the

354
00:12:28,090 --> 00:12:30,310
three people that they might want to work with,

355
00:12:30,730 --> 00:12:33,160
and then they have to fill out a form and wait,

356
00:12:33,670 --> 00:12:37,270
like you're going to lose them to someone else.

357
00:12:37,270 --> 00:12:42,610
Who's doing it faster because the first person who charms them

358
00:12:42,640 --> 00:12:44,020
is going to be in them.

359
00:12:44,110 --> 00:12:46,480
And if you're charming them with the video and making their

360
00:12:46,480 --> 00:12:47,020
life easy,

361
00:12:47,020 --> 00:12:49,780
you're also telling them this whole process is going to be

362
00:12:49,780 --> 00:12:50,680
so easy.

363
00:12:50,890 --> 00:12:53,020
When you fill out a contract with me,

364
00:12:53,020 --> 00:12:55,510
you're not going to have to print it out and scan

365
00:12:55,510 --> 00:12:56,950
it and get it back to me.

366
00:12:57,250 --> 00:12:59,770
I'm going to let you sign it digitally because I haven't

367
00:12:59,770 --> 00:13:02,410
figured out technology and how to make it work for me.

368
00:13:04,480 --> 00:13:07,000
So let me just say again,

369
00:13:07,000 --> 00:13:09,250
I totally understand the resistance to this.

370
00:13:09,250 --> 00:13:09,970
Like you're busy,

371
00:13:09,970 --> 00:13:11,200
you've got a lot going on.

372
00:13:11,200 --> 00:13:12,010
You're you know,

373
00:13:12,460 --> 00:13:16,360
it's, it feels insurmountable sometimes to get this tech working and

374
00:13:16,360 --> 00:13:17,560
get the workflows worked out,

375
00:13:17,560 --> 00:13:17,770
blah, blah,

376
00:13:17,770 --> 00:13:19,720
blah. It does not have to be that hard.

377
00:13:19,840 --> 00:13:20,440
First of all,

378
00:13:20,650 --> 00:13:21,460
second of all,

379
00:13:21,460 --> 00:13:24,340
this is the most important thing you can do for your

380
00:13:24,340 --> 00:13:27,970
business this week is to get this sorted out because it

381
00:13:27,970 --> 00:13:29,320
is actively right now,

382
00:13:29,320 --> 00:13:30,610
in the example of your client,

383
00:13:30,910 --> 00:13:37,510
it's costing for her at least 45% of the inquiries.

384
00:13:37,780 --> 00:13:41,050
We don't even know of like the total people who aren't

385
00:13:41,050 --> 00:13:43,750
even sending an inquiry because they click book now and they're

386
00:13:43,750 --> 00:13:44,860
getting a form and they're out of it,

387
00:13:44,860 --> 00:13:45,580
right? They're like,

388
00:13:45,610 --> 00:13:47,140
oh, that's not now.

389
00:13:47,140 --> 00:13:48,670
That's whenever you get back to me.

390
00:13:49,060 --> 00:13:50,950
And pet photographers are not the only ones,

391
00:13:50,980 --> 00:13:51,310
you know,

392
00:13:51,310 --> 00:13:52,000
dog trainers,

393
00:13:52,000 --> 00:13:53,020
groomers, walkers that are,

394
00:13:53,020 --> 00:13:56,200
everyone has this problem where they put a book now button

395
00:13:56,200 --> 00:13:58,480
and they put a form because it's the most simple way

396
00:13:58,480 --> 00:13:58,810
to do it.

397
00:13:58,810 --> 00:13:59,260
And you know what?

398
00:13:59,260 --> 00:14:00,430
We're not tech companies.

399
00:14:00,640 --> 00:14:03,340
We can't all build our own apps and like build these

400
00:14:03,340 --> 00:14:05,440
complicated things that work for our business.

401
00:14:07,450 --> 00:14:08,680
So Deep breath,

402
00:14:09,040 --> 00:14:09,520
deep breath.

403
00:14:12,010 --> 00:14:13,660
There's a couple of things I want to say about what

404
00:14:13,660 --> 00:14:14,710
it takes to get this going.

405
00:14:14,740 --> 00:14:17,770
The first one is you have to have a digital calendar.

406
00:14:18,040 --> 00:14:20,800
You have to be using I Cal or Google Cal or

407
00:14:20,800 --> 00:14:24,280
something where you are starting to sort yourself out in terms

408
00:14:24,340 --> 00:14:28,360
of things booked in a digital space rather than just on

409
00:14:28,360 --> 00:14:31,180
paper. Or That's a huge one for me.

410
00:14:31,420 --> 00:14:32,800
I gave up my paper,

411
00:14:32,800 --> 00:14:34,930
calendar, kicking and screaming,

412
00:14:34,990 --> 00:14:35,560
oh gosh,

413
00:14:35,590 --> 00:14:37,180
maybe four or five years ago.

414
00:14:37,480 --> 00:14:38,800
And now I'm Like,

415
00:14:41,260 --> 00:14:41,740
Oh my God,

416
00:14:41,740 --> 00:14:42,370
how did I do that?

417
00:14:42,370 --> 00:14:45,190
Like, what if I lost my paper planner?

418
00:14:47,710 --> 00:14:48,400
And it's like,

419
00:14:48,430 --> 00:14:50,320
it was so life-changing to be at the dentist and be

420
00:14:50,320 --> 00:14:51,290
like, oh yeah.

421
00:14:51,350 --> 00:14:51,650
All right,

422
00:14:51,650 --> 00:14:51,980
your end,

423
00:14:51,980 --> 00:14:52,850
you need a reminder card.

424
00:14:52,880 --> 00:14:54,230
No, it's in my phone.

425
00:14:58,280 --> 00:15:00,260
They're holding on to that analog world.

426
00:15:01,850 --> 00:15:03,080
Yeah, I think the same.

427
00:15:03,080 --> 00:15:05,420
Cause I love paper and you know what?

428
00:15:05,420 --> 00:15:07,160
Like I still have to do a lot of my work

429
00:15:07,160 --> 00:15:09,710
on paper because I do feel like you access a different

430
00:15:09,710 --> 00:15:10,940
part of your brain and that's cool,

431
00:15:10,940 --> 00:15:11,450
but we are,

432
00:15:11,540 --> 00:15:14,240
we're now in a world and the new,

433
00:15:14,330 --> 00:15:17,060
the new wave of millennial buyers is not going to stand

434
00:15:17,060 --> 00:15:17,960
for the shit you guys,

435
00:15:17,960 --> 00:15:18,770
they are not,

436
00:15:18,860 --> 00:15:22,040
they absolutely are not going to want to talk to you

437
00:15:22,040 --> 00:15:24,770
on the phone in order to make a booking.

438
00:15:24,770 --> 00:15:27,290
Okay? So like we need to come around if we want

439
00:15:27,290 --> 00:15:27,770
to survive.

440
00:15:27,800 --> 00:15:29,150
That's that's the bottom line.

441
00:15:29,420 --> 00:15:31,730
So the first real step here is you need to embrace

442
00:15:31,730 --> 00:15:32,630
a digital calendar.

443
00:15:32,660 --> 00:15:34,640
And one of the things I'm going to recommend as you

444
00:15:34,640 --> 00:15:38,480
do that is you start to get really serious about what

445
00:15:38,480 --> 00:15:41,240
days of the week you do actually shoot and start to

446
00:15:41,240 --> 00:15:42,170
like really,

447
00:15:42,200 --> 00:15:46,550
really, really formalize that because you do not need to offer

448
00:15:46,550 --> 00:15:49,190
sessions to all the people at all the times on all

449
00:15:49,190 --> 00:15:52,280
the days that is not sustainable for anybody.

450
00:15:52,340 --> 00:15:54,920
I work with a photographer who does my personal branding stuff

451
00:15:54,920 --> 00:15:55,760
here in the UK,

452
00:15:56,060 --> 00:16:02,660
who only shoots between July and October in the UK.

453
00:16:03,140 --> 00:16:05,690
She closes her calendar for all this time.

454
00:16:05,810 --> 00:16:08,690
And then she opens up her calendar at once and books,

455
00:16:08,720 --> 00:16:09,500
everybody in,

456
00:16:09,560 --> 00:16:11,720
and you can only get a shoot day on a Tuesday

457
00:16:11,720 --> 00:16:12,200
or a Friday.

458
00:16:12,890 --> 00:16:14,870
And there are only a certain number available.

459
00:16:15,110 --> 00:16:15,770
And when they're gone,

460
00:16:15,770 --> 00:16:19,310
they're gone and this is a brilliant strategy.

461
00:16:19,310 --> 00:16:20,360
I absolutely love it.

462
00:16:21,080 --> 00:16:25,850
So smart and B it makes her life so easy because

463
00:16:25,850 --> 00:16:27,050
she knows when she's shooting.

464
00:16:27,050 --> 00:16:28,700
She knows how many shoots lots she has.

465
00:16:28,730 --> 00:16:30,200
She basically has inventory,

466
00:16:30,290 --> 00:16:32,990
right? She knows exactly how many sessions she has to sell.

467
00:16:33,260 --> 00:16:35,090
She is very likely to sell them all.

468
00:16:35,090 --> 00:16:37,670
She knows exactly how much time she needs to edit and

469
00:16:37,670 --> 00:16:38,240
to, you know,

470
00:16:38,270 --> 00:16:39,380
get those sessions back.

471
00:16:39,890 --> 00:16:42,290
And she's got all this other space to do commercial work

472
00:16:42,290 --> 00:16:44,150
and all the other things that she wants to do.

473
00:16:44,660 --> 00:16:45,980
So I think this is genius,

474
00:16:45,980 --> 00:16:48,410
but at the very core of this at the very kernel,

475
00:16:48,410 --> 00:16:50,510
it's at least doing yourself.

476
00:16:50,510 --> 00:16:51,530
The favor of saying,

477
00:16:51,770 --> 00:16:53,270
I don't do shoots on Mondays.

478
00:16:53,480 --> 00:16:55,160
I don't do shoots on Wednesdays.

479
00:16:55,340 --> 00:16:56,930
I don't do shoots on Sundays.

480
00:16:57,290 --> 00:16:58,910
And then you keep yourself open.

481
00:16:58,910 --> 00:16:59,870
This is just an example,

482
00:16:59,870 --> 00:17:01,130
obviously for,

483
00:17:01,490 --> 00:17:01,970
you know,

484
00:17:02,150 --> 00:17:03,110
Tuesdays, Thursdays,

485
00:17:03,110 --> 00:17:04,940
and Saturdays are days you do shoots.

486
00:17:04,940 --> 00:17:07,760
You charge more for the shoot on Saturdays because they're the

487
00:17:07,760 --> 00:17:09,080
ones that most people want.

488
00:17:09,350 --> 00:17:09,830
You know,

489
00:17:09,830 --> 00:17:12,440
the times of day you like to shoot so maximum,

490
00:17:12,440 --> 00:17:15,170
maybe you do a morning and evening session max,

491
00:17:15,530 --> 00:17:17,480
except the days that you're doing mini sessions.

492
00:17:17,870 --> 00:17:19,460
And now if we say,

493
00:17:19,460 --> 00:17:20,030
what did I say,

494
00:17:20,030 --> 00:17:20,720
Tuesday, Thursday,

495
00:17:20,720 --> 00:17:22,280
Saturday, two sessions a day.

496
00:17:22,280 --> 00:17:23,960
So that's six sessions max,

497
00:17:23,960 --> 00:17:25,430
you could possibly do in a week.

498
00:17:25,850 --> 00:17:26,750
And most of the time,

499
00:17:26,750 --> 00:17:27,590
you're not going to be doing that.

500
00:17:27,920 --> 00:17:32,210
That's Saying That would be so exhausting,

501
00:17:32,450 --> 00:17:34,520
but you would need to make sure if I take all

502
00:17:34,520 --> 00:17:37,370
six of those sessions in the remaining time I have that

503
00:17:37,370 --> 00:17:38,480
week and the following week,

504
00:17:38,600 --> 00:17:42,170
can I produce an edit and do sales sessions for those

505
00:17:42,170 --> 00:17:43,370
sessions? Could this work,

506
00:17:43,670 --> 00:17:45,680
right? This is where we start to get really drilled down

507
00:17:45,680 --> 00:17:48,680
in our business and how much time we actually have,

508
00:17:48,680 --> 00:17:50,430
because that's another rant I'm not going to go on right

509
00:17:50,430 --> 00:17:52,470
now. But like most of us are trying to pull off

510
00:17:52,470 --> 00:17:52,890
a business.

511
00:17:52,890 --> 00:17:54,180
We cannot physically do.

512
00:17:54,180 --> 00:17:55,110
And they finally have,

513
00:17:55,350 --> 00:17:57,300
because we're spending too much time with each client.

514
00:17:57,720 --> 00:17:58,830
So anyway,

515
00:17:58,830 --> 00:18:00,930
let's just assume this is a viable option.

516
00:18:00,930 --> 00:18:04,800
You go into your calendar and you make these times available.

517
00:18:04,800 --> 00:18:06,420
There's lots of ways that you can do this.

518
00:18:06,750 --> 00:18:09,780
So getting used to having a digital calendar is the big

519
00:18:09,960 --> 00:18:10,650
first hurdle.

520
00:18:11,070 --> 00:18:13,470
If you are someone who's already doing that and you're already

521
00:18:13,470 --> 00:18:14,220
comfortable with that,

522
00:18:14,220 --> 00:18:14,700
bless you.

523
00:18:14,700 --> 00:18:15,660
Because you are in,

524
00:18:16,080 --> 00:18:16,680
you know,

525
00:18:17,070 --> 00:18:18,720
you are actually in the future,

526
00:18:18,750 --> 00:18:19,350
good for you.

527
00:18:19,890 --> 00:18:21,480
But then it's like,

528
00:18:21,510 --> 00:18:23,250
okay, if I want to do this strategy,

529
00:18:23,280 --> 00:18:24,000
what do I use?

530
00:18:24,030 --> 00:18:24,600
Like I said,

531
00:18:24,600 --> 00:18:26,430
you can use like an Cal acuity.

532
00:18:26,430 --> 00:18:27,390
You can use a Calendly,

533
00:18:27,420 --> 00:18:30,900
they are set up for booking the appointment.

534
00:18:30,930 --> 00:18:31,170
You know,

535
00:18:31,170 --> 00:18:32,130
the consultation,

536
00:18:32,130 --> 00:18:35,070
they will integrate with your iCloud or Google cow.

537
00:18:35,460 --> 00:18:37,290
And you can mark off certain days.

538
00:18:37,290 --> 00:18:40,830
You don't want to make available and you can allow people

539
00:18:40,830 --> 00:18:44,130
to book in at least a preceding consultation,

540
00:18:44,190 --> 00:18:45,990
right? At least to get on the phone with you.

541
00:18:45,990 --> 00:18:47,640
You can even set it up with zoom where it will

542
00:18:47,640 --> 00:18:51,210
send them a link or make sure that the forum has

543
00:18:51,210 --> 00:18:52,040
their phone numbers,

544
00:18:52,060 --> 00:18:52,500
you know,

545
00:18:52,800 --> 00:18:56,220
And certain ones can follow up too with like zoom.

546
00:18:56,220 --> 00:18:56,910
I know can,

547
00:18:56,910 --> 00:18:58,890
or is it a Calendly?

548
00:18:59,070 --> 00:19:01,440
It does it to Calendly through zoom,

549
00:19:01,440 --> 00:19:03,960
but it'll send them a text message reminder of,

550
00:19:03,960 --> 00:19:04,590
Hey, you know,

551
00:19:04,590 --> 00:19:06,180
your, your calls in an hour.

552
00:19:06,510 --> 00:19:08,010
Yeah. Fantastic.

553
00:19:08,010 --> 00:19:09,750
Yeah. So that they get reminders.

554
00:19:09,780 --> 00:19:10,680
You don't have to send,

555
00:19:10,680 --> 00:19:13,290
and now we are in the beautiful world of automation.

556
00:19:13,950 --> 00:19:15,990
But the other thing I wanted to tell you guys about

557
00:19:15,990 --> 00:19:19,770
is that there is a new platform out that is built

558
00:19:19,770 --> 00:19:23,670
for pet businesses and they have just released a version of

559
00:19:23,670 --> 00:19:26,370
it for pet photographers specifically,

560
00:19:26,640 --> 00:19:29,070
which is like the coolest thing ever.

561
00:19:29,520 --> 00:19:31,230
And this is a platform it's called book,

562
00:19:31,230 --> 00:19:31,710
your pet.

563
00:19:32,070 --> 00:19:32,820
And they are,

564
00:19:33,060 --> 00:19:37,500
they are built to basically create simple software solutions for pet

565
00:19:37,500 --> 00:19:40,110
businesses. So they're looking to simplify all these problems.

566
00:19:40,110 --> 00:19:41,070
We've been talking about,

567
00:19:41,070 --> 00:19:41,910
making it easier.

568
00:19:42,600 --> 00:19:45,210
And they have looked at the pet photography business model.

569
00:19:45,210 --> 00:19:45,720
And they're like,

570
00:19:45,720 --> 00:19:47,970
right. I know you're probably going to need to make it

571
00:19:47,970 --> 00:19:51,510
easy for someone to book a consultation or a session or

572
00:19:51,510 --> 00:19:52,380
a mini session.

573
00:19:52,890 --> 00:19:54,810
And so you can do any of these things on the

574
00:19:54,810 --> 00:19:57,540
app. You can set up your mini sessions so that you

575
00:19:57,540 --> 00:19:59,430
can actually block out all the time.

576
00:19:59,430 --> 00:20:02,280
They can book straight in for the time they want and

577
00:20:02,280 --> 00:20:03,060
pay for it.

578
00:20:03,210 --> 00:20:04,200
And they're good.

579
00:20:04,590 --> 00:20:07,920
You can book a preceding consultation that there's no charge for.

580
00:20:08,100 --> 00:20:12,990
You can have them book in for their sales consultation automated

581
00:20:13,020 --> 00:20:14,040
after. I mean,

582
00:20:14,040 --> 00:20:14,580
it's like,

583
00:20:14,730 --> 00:20:16,980
you can do it all in this app and it's free.

584
00:20:17,340 --> 00:20:19,140
This app right now is free.

585
00:20:19,770 --> 00:20:21,570
I'm going to say it again right now.

586
00:20:21,780 --> 00:20:22,890
This app is free.

587
00:20:22,890 --> 00:20:24,330
It will not be for long.

588
00:20:24,330 --> 00:20:27,210
I think they're monetizing in October,

589
00:20:28,170 --> 00:20:31,560
but they're looking for early users to help them perfect the

590
00:20:31,560 --> 00:20:33,450
software. So like,

591
00:20:34,020 --> 00:20:34,590
oh my God,

592
00:20:34,590 --> 00:20:35,700
this is the best,

593
00:20:35,790 --> 00:20:37,380
the best thing ever to solve.

594
00:20:37,380 --> 00:20:40,320
So many of these problems because there's also solutions in here

595
00:20:40,320 --> 00:20:43,170
for sending those contracts in a digital way and keeping them

596
00:20:43,380 --> 00:20:46,110
and those model releases and keeping them connected to the client.

597
00:20:46,470 --> 00:20:49,780
This solves mini-session problem where it like it will go into

598
00:20:49,780 --> 00:20:50,380
your calendar.

599
00:20:50,380 --> 00:20:51,640
You can put the hours,

600
00:20:51,820 --> 00:20:53,500
start to finish that you want to do.

601
00:20:53,500 --> 00:20:55,660
And it will tell you how many time blocks you have.

602
00:20:56,080 --> 00:20:58,000
And it will allow people to book in.

603
00:20:58,000 --> 00:21:01,330
You can create a buffer in between and people can book

604
00:21:01,330 --> 00:21:02,260
in and pay for those.

605
00:21:02,260 --> 00:21:04,810
If you need to drag and drop one to another day,

606
00:21:04,810 --> 00:21:05,440
you can do that.

607
00:21:05,440 --> 00:21:06,940
It is the coolest,

608
00:21:06,970 --> 00:21:11,290
it is built specifically for pet photographers and it will solve

609
00:21:11,470 --> 00:21:13,300
all of these problems in a really easy way.

610
00:21:13,330 --> 00:21:15,940
What's even cooler about it is you don't even need to

611
00:21:15,940 --> 00:21:17,380
go on to like a Google calendar.

612
00:21:17,380 --> 00:21:20,110
And I Cal you can use this as your calendar.

613
00:21:20,110 --> 00:21:21,400
If you're not already doing that,

614
00:21:21,820 --> 00:21:24,220
you can send booking links to your clients.

615
00:21:24,280 --> 00:21:25,390
You don't even need a website.

616
00:21:25,390 --> 00:21:27,460
You could do it all from this platform if you wanted

617
00:21:27,460 --> 00:21:29,560
to, but it's only going to be free for a short

618
00:21:29,560 --> 00:21:31,420
time. So I want to make sure you guys know about

619
00:21:31,420 --> 00:21:34,570
it because I think of the sort of solutions I've seen

620
00:21:34,570 --> 00:21:35,530
to solve this problem.

621
00:21:35,560 --> 00:21:38,140
This is the most catered to your type of business.

622
00:21:38,440 --> 00:21:39,670
It's not the only option,

623
00:21:39,700 --> 00:21:40,000
you know,

624
00:21:40,000 --> 00:21:40,570
like I said,

625
00:21:40,570 --> 00:21:43,120
there's others out there and there's also lots of CRMs that

626
00:21:43,120 --> 00:21:45,670
are dabbling and in how to make this easier for you.

627
00:21:45,670 --> 00:21:47,320
But at the end of the day,

628
00:21:47,410 --> 00:21:49,930
what I would say is do the thing that's easy for

629
00:21:49,930 --> 00:21:52,180
you to solve this problem as fast,

630
00:21:52,330 --> 00:21:54,310
as fast as you can.

631
00:21:54,850 --> 00:21:56,710
And I would love to know if you want to come

632
00:21:56,710 --> 00:22:01,180
find me on Instagram or like tell Nicole in her Facebook

633
00:22:01,210 --> 00:22:02,200
group or her circle group,

634
00:22:02,200 --> 00:22:04,330
like, what is stopping you from doing this?

635
00:22:04,330 --> 00:22:08,170
Because I'm really curious When you are using the software,

636
00:22:08,170 --> 00:22:10,630
you don't have it already set up through some other software,

637
00:22:10,630 --> 00:22:11,170
like the,

638
00:22:11,170 --> 00:22:13,360
the, this has to happen.

639
00:22:15,190 --> 00:22:16,300
And gosh,

640
00:22:16,330 --> 00:22:20,260
it sounds like this software is just such a easy way

641
00:22:20,260 --> 00:22:21,760
to have it all in one spot.

642
00:22:21,880 --> 00:22:23,050
I know I actually,

643
00:22:23,200 --> 00:22:24,610
I was using them Sato.

644
00:22:24,790 --> 00:22:25,810
I'm not anymore.

645
00:22:25,810 --> 00:22:27,130
Not because<inaudible> was,

646
00:22:27,160 --> 00:22:27,490
they were,

647
00:22:27,490 --> 00:22:28,270
they're still great.

648
00:22:29,080 --> 00:22:31,780
I just have managed so much of my hair of the

649
00:22:31,780 --> 00:22:34,960
dog business on a software called Monday that I was like,

650
00:22:34,960 --> 00:22:37,480
why do I have all these different software Solutions?

651
00:22:37,480 --> 00:22:39,100
Like I Need to streamline lists.

652
00:22:39,670 --> 00:22:40,930
So I started streamlining,

653
00:22:41,260 --> 00:22:45,010
but I'm still setting up my photography stuff on a couple

654
00:22:45,010 --> 00:22:45,850
of different things.

655
00:22:46,120 --> 00:22:50,050
So having it all here for like basically that client onboarding.

656
00:22:50,440 --> 00:22:51,160
Oh my gosh.

657
00:22:51,490 --> 00:22:52,930
That sounds awesome.

658
00:22:53,080 --> 00:22:55,150
Let's just talk about like the pricing guide,

659
00:22:55,360 --> 00:22:56,440
right? Like,

660
00:22:56,800 --> 00:22:59,290
instead of having to like put it up in Dropbox and

661
00:22:59,290 --> 00:23:00,580
then send the link and blah,

662
00:23:00,580 --> 00:23:00,880
blah, blah,

663
00:23:00,910 --> 00:23:02,830
like it's trying to send it to them,

664
00:23:02,830 --> 00:23:05,470
but it's too big and it's kicking off their spam filter.

665
00:23:05,470 --> 00:23:07,870
Like you CA or having,

666
00:23:07,900 --> 00:23:09,250
trying to do something with,

667
00:23:09,340 --> 00:23:09,760
you know,

668
00:23:09,760 --> 00:23:11,920
issue or something where you're trying to give them that magazine

669
00:23:11,920 --> 00:23:13,300
experience, like fine,

670
00:23:13,540 --> 00:23:15,970
but you can just upload it to this software and then

671
00:23:15,970 --> 00:23:17,680
you can just attach it and send it to them.

672
00:23:17,950 --> 00:23:20,170
Right. What's better.

673
00:23:20,260 --> 00:23:22,060
You can automate that whole process.

674
00:23:22,090 --> 00:23:24,340
So they look into the presetting consultation.

675
00:23:24,640 --> 00:23:25,150
You can have,

676
00:23:25,150 --> 00:23:27,370
it sends the email that allows them to do that.

677
00:23:27,370 --> 00:23:28,840
So like,

678
00:23:29,290 --> 00:23:29,980
oh my gosh,

679
00:23:30,040 --> 00:23:30,820
it's so good.

680
00:23:31,120 --> 00:23:31,690
I love that.

681
00:23:31,690 --> 00:23:34,840
I can schedule every piece of your,

682
00:23:35,380 --> 00:23:36,850
of your process.

683
00:23:37,420 --> 00:23:37,660
And like,

684
00:23:37,660 --> 00:23:40,780
you could probably even have it correct me if I'm wrong.

685
00:23:41,800 --> 00:23:43,360
They have the book now button on your website,

686
00:23:43,360 --> 00:23:44,680
the schedule consultation.

687
00:23:44,960 --> 00:23:45,710
And then,

688
00:23:45,710 --> 00:23:46,040
I mean,

689
00:23:46,040 --> 00:23:47,480
likely on that consultation,

690
00:23:47,480 --> 00:23:49,160
you would pick your day and time.

691
00:23:49,160 --> 00:23:51,320
But if you had a situation where,

692
00:23:51,650 --> 00:23:51,950
you know,

693
00:23:51,950 --> 00:23:52,970
you had a client like,

694
00:23:53,000 --> 00:23:54,350
oh, here's my open sessions,

695
00:23:54,350 --> 00:23:55,370
go in there and choose one.

696
00:23:55,370 --> 00:23:57,710
I could probably book that and it can book my sales

697
00:23:57,710 --> 00:23:59,210
session. Yep.

698
00:23:59,480 --> 00:23:59,960
Oh my gosh.

699
00:24:00,620 --> 00:24:02,720
And they're all built differently in the app.

700
00:24:02,720 --> 00:24:06,080
So like a lot of no's for like a photographic session,

701
00:24:06,110 --> 00:24:06,680
you know,

702
00:24:06,680 --> 00:24:07,250
it'll be like,

703
00:24:07,250 --> 00:24:08,810
you'll build the service and the app,

704
00:24:09,260 --> 00:24:10,280
and it'll be like,

705
00:24:10,640 --> 00:24:10,880
you know,

706
00:24:10,880 --> 00:24:12,200
a mini session works the way.

707
00:24:12,200 --> 00:24:14,360
I said probably where you need to just block out a

708
00:24:14,360 --> 00:24:16,100
day. You don't care what time they book,

709
00:24:16,100 --> 00:24:17,960
but it can only be a certain amount of time and

710
00:24:17,960 --> 00:24:19,430
you don't want them to be able to book in at

711
00:24:19,430 --> 00:24:20,540
like two 15.

712
00:24:20,570 --> 00:24:21,030
Right. Right.

713
00:24:21,080 --> 00:24:21,350
You know,

714
00:24:21,440 --> 00:24:22,910
if you've got one that starts at two,

715
00:24:22,910 --> 00:24:24,770
so it does that for you.

716
00:24:24,980 --> 00:24:25,460
So it,

717
00:24:25,490 --> 00:24:27,170
now you can actually put a book now,

718
00:24:27,170 --> 00:24:30,170
session thing on your mini sessions and people can literally book

719
00:24:30,310 --> 00:24:32,780
out and pay for it and be booked in and get

720
00:24:32,780 --> 00:24:35,510
a confirmation and then get all the automated emails leading up

721
00:24:35,510 --> 00:24:37,820
to the event to make sure they actually show Up.

722
00:24:37,880 --> 00:24:38,510
Oh my gosh,

723
00:24:38,570 --> 00:24:41,060
You can also have it to do.

724
00:24:41,090 --> 00:24:42,020
Like you could actually,

725
00:24:42,020 --> 00:24:44,330
let's say you've got a middle session on your website.

726
00:24:44,330 --> 00:24:45,500
It's 3 99.

727
00:24:45,500 --> 00:24:46,340
And it includes three,

728
00:24:46,340 --> 00:24:48,400
five by sevens and blah,

729
00:24:48,410 --> 00:24:49,430
blah, et cetera.

730
00:24:49,430 --> 00:24:52,580
You could set it up so that they click buy now.

731
00:24:52,580 --> 00:24:53,120
And they go in,

732
00:24:53,120 --> 00:24:53,840
they see it.

733
00:24:53,840 --> 00:24:55,310
And they actually pay for the whole thing.

734
00:24:55,340 --> 00:24:57,890
Or you could set a deposit where they pay a certain

735
00:24:57,890 --> 00:24:59,930
amount and maybe they don't get to book a date.

736
00:24:59,960 --> 00:25:01,310
Maybe they just pay for it.

737
00:25:01,880 --> 00:25:04,850
And then they book a consultation with you and you talk

738
00:25:04,850 --> 00:25:05,390
about it.

739
00:25:05,600 --> 00:25:07,310
But now that they've paid a deposit,

740
00:25:07,340 --> 00:25:08,480
they're definitely going to do it.

741
00:25:09,170 --> 00:25:10,820
You can get the,

742
00:25:10,850 --> 00:25:13,310
give them the ability to say yes to you and to

743
00:25:13,310 --> 00:25:16,250
give you some money to lock them in and then have

744
00:25:16,250 --> 00:25:17,600
the conversation with them.

745
00:25:18,020 --> 00:25:20,030
And you can schedule all those things through this app.

746
00:25:20,630 --> 00:25:21,410
Yup. I mean,

747
00:25:21,410 --> 00:25:25,640
you guys truly the getting your clients on the phone,

748
00:25:25,640 --> 00:25:26,510
on zoom,

749
00:25:26,510 --> 00:25:28,250
on whatever your process is,

750
00:25:28,250 --> 00:25:29,630
it doesn't matter.

751
00:25:29,810 --> 00:25:33,560
Connecting with them to tell them what your process is,

752
00:25:33,770 --> 00:25:34,790
how you work,

753
00:25:35,000 --> 00:25:36,320
how this all goes.

754
00:25:36,800 --> 00:25:37,940
If that happens,

755
00:25:38,570 --> 00:25:40,610
I think I don't have my exact member,

756
00:25:40,610 --> 00:25:43,730
but it's pretty darn close to like 98% of the people

757
00:25:43,730 --> 00:25:45,530
that I actually talked to ended up booking me.

758
00:25:45,920 --> 00:25:49,280
I think this is the missing link.

759
00:25:49,430 --> 00:25:50,330
Like you have to,

760
00:25:50,330 --> 00:25:51,440
you have your website.

761
00:25:51,440 --> 00:25:53,180
They're built for them to get interested,

762
00:25:53,180 --> 00:25:53,540
to be like,

763
00:25:53,630 --> 00:25:54,680
oh, this is great.

764
00:25:54,710 --> 00:25:55,700
This is exciting.

765
00:25:55,760 --> 00:25:56,600
Oh, I love this.

766
00:25:56,840 --> 00:25:57,230
Oh, look,

767
00:25:57,230 --> 00:25:57,980
there's some video.

768
00:25:58,010 --> 00:25:59,330
Oh, I like this person.

769
00:25:59,630 --> 00:26:01,400
Oh, I booked now I'll look,

770
00:26:01,400 --> 00:26:02,720
I can schedule it right now.

771
00:26:02,840 --> 00:26:05,480
Oh, now we have automated reminders.

772
00:26:05,480 --> 00:26:06,470
Now we can talk.

773
00:26:06,470 --> 00:26:08,190
And now they are a hundred percent.

774
00:26:09,020 --> 00:26:09,680
And that's the thing,

775
00:26:09,680 --> 00:26:09,920
you know,

776
00:26:09,920 --> 00:26:13,640
your guidance with your clients to have them do something on

777
00:26:13,640 --> 00:26:16,580
the thank you page is so smart and powerful because if

778
00:26:16,580 --> 00:26:19,070
I've taken the action and I'm on a thank you page,

779
00:26:19,340 --> 00:26:22,840
that is the height of my motivation to buy from you,

780
00:26:23,180 --> 00:26:25,640
right? That is the height of me being willing to do

781
00:26:25,640 --> 00:26:27,680
things, to get what I want from you.

782
00:26:28,070 --> 00:26:30,650
And you don't want to lose that spot of momentum.

783
00:26:30,650 --> 00:26:32,420
So the point where someone is booking,

784
00:26:32,660 --> 00:26:34,910
now they're clicking a button that says book now,

785
00:26:34,940 --> 00:26:36,260
and they're taken to a form.

786
00:26:36,500 --> 00:26:38,810
You are cutting that momentum down to the quick,

787
00:26:39,200 --> 00:26:42,410
because now I'm like immediately deflated,

788
00:26:42,710 --> 00:26:44,070
right? Said book now,

789
00:26:44,100 --> 00:26:45,360
and now I'm filling out a form.

790
00:26:47,280 --> 00:26:48,420
I might still do it,

791
00:26:48,420 --> 00:26:49,860
but you're going to have a huge,

792
00:26:49,890 --> 00:26:52,230
if you have Google analytics and you've got UTM codes on

793
00:26:52,230 --> 00:26:52,830
that button,

794
00:26:53,190 --> 00:26:54,060
I bet you we'll see.

795
00:26:54,060 --> 00:26:57,000
You have a huge drop-off between the number of people clicking

796
00:26:57,000 --> 00:26:59,490
that button and the number of people getting that form and

797
00:26:59,490 --> 00:27:01,260
actually making it to the thank you page.

798
00:27:01,560 --> 00:27:04,020
There's going to be a massive drop off between those two

799
00:27:04,020 --> 00:27:07,080
things. So if you have the book now button and they

800
00:27:07,080 --> 00:27:10,470
click and they actually get to book something.

801
00:27:10,470 --> 00:27:13,050
Now you're still going to have drop-off that's conversion rates.

802
00:27:13,050 --> 00:27:13,830
It's how it works,

803
00:27:13,830 --> 00:27:16,350
but the drop-off is going to be considerably less.

804
00:27:16,680 --> 00:27:18,840
And you're going to get more of those people who actually

805
00:27:18,840 --> 00:27:21,570
booked that forum to actually get on the call with you,

806
00:27:21,570 --> 00:27:22,650
which means you're going to have,

807
00:27:22,680 --> 00:27:25,620
if you are having a 98% conversion rate at that point,

808
00:27:25,860 --> 00:27:28,260
like not only has that drop off rate,

809
00:27:28,260 --> 00:27:28,740
gone down,

810
00:27:28,740 --> 00:27:31,410
that conversion rate has gone up in terms of total number

811
00:27:31,410 --> 00:27:32,580
of clients book per month,

812
00:27:33,030 --> 00:27:35,550
you will also increase the inquiries that you're receiving.

813
00:27:35,550 --> 00:27:36,810
So like,

814
00:27:36,900 --> 00:27:38,310
this is such a,

815
00:27:38,310 --> 00:27:43,560
no-brainer like bare minimum foundational point of failure for most businesses.

816
00:27:44,160 --> 00:27:45,000
And like,

817
00:27:45,090 --> 00:27:47,220
even if you were a photographer where you're like,

818
00:27:47,250 --> 00:27:48,090
I'm too busy,

819
00:27:49,080 --> 00:27:50,310
I have enough work.

820
00:27:50,640 --> 00:27:54,270
Like this is a no brainer because it will take so

821
00:27:54,270 --> 00:27:56,220
much of the manual work off your plate.

822
00:27:56,730 --> 00:27:58,830
You don't need to go hire a VA to do this.

823
00:27:58,860 --> 00:28:01,050
You can just get a free software to do it.

824
00:28:01,770 --> 00:28:02,910
All of those followups,

825
00:28:03,120 --> 00:28:04,800
sending those invoices.

826
00:28:05,070 --> 00:28:06,900
How about if you could just send them a link to

827
00:28:06,900 --> 00:28:09,000
book in for their sales consultation,

828
00:28:09,000 --> 00:28:10,590
right? When you do the shoot,

829
00:28:10,980 --> 00:28:12,930
right? You're like,

830
00:28:12,930 --> 00:28:14,760
let's book you in for your sales consult.

831
00:28:14,760 --> 00:28:15,450
Here you go.

832
00:28:15,780 --> 00:28:17,220
And they can just book straight in.

833
00:28:17,250 --> 00:28:18,960
And now you have a deadline by which you need to

834
00:28:18,960 --> 00:28:20,160
get the images edited,

835
00:28:21,150 --> 00:28:22,500
ready, and you're working.

836
00:28:22,500 --> 00:28:23,760
You're both working to that.

837
00:28:23,760 --> 00:28:24,150
And oh,

838
00:28:24,160 --> 00:28:24,720
through the app,

839
00:28:24,720 --> 00:28:26,670
you can just send them the product catalog again.

840
00:28:26,670 --> 00:28:27,480
And if they've lost it,

841
00:28:27,480 --> 00:28:29,340
they can just go back into the app and find it

842
00:28:29,340 --> 00:28:31,680
instead of trying to filter through their email and then jump

843
00:28:31,680 --> 00:28:32,310
to a Dropbox,

844
00:28:32,310 --> 00:28:33,570
which they don't have on their phone.

845
00:28:33,600 --> 00:28:34,580
Like, Yeah.

846
00:28:34,770 --> 00:28:35,310
Oh my God.

847
00:28:35,340 --> 00:28:36,340
Yeah. Most,

848
00:28:36,530 --> 00:28:39,420
most of humanity does not have Dropbox on their phone now.

849
00:28:42,000 --> 00:28:43,890
And I use it so infrequently on my phone.

850
00:28:43,890 --> 00:28:49,260
I have to re download it every time I try to

851
00:28:49,260 --> 00:28:50,340
remember the password.

852
00:28:50,340 --> 00:28:51,000
So like,

853
00:28:51,570 --> 00:28:52,110
Oh yeah,

854
00:28:52,140 --> 00:28:56,580
done Mentally about being easier to do business with,

855
00:28:56,610 --> 00:28:59,100
which is not only going to increase your sales,

856
00:28:59,100 --> 00:29:02,730
but it's also going to increase the contentment and happiness of

857
00:29:02,730 --> 00:29:03,210
your clients,

858
00:29:03,210 --> 00:29:04,950
which is going to increase your referrals.

859
00:29:05,190 --> 00:29:06,390
And it's going to increase your,

860
00:29:06,450 --> 00:29:08,250
your, your second purchases,

861
00:29:08,250 --> 00:29:11,130
which is the most valuable thing you can do because there's

862
00:29:11,130 --> 00:29:13,170
so much easier to get than the first time purchase.

863
00:29:13,620 --> 00:29:18,390
The other thing it's about here is automation and the incredible

864
00:29:18,420 --> 00:29:20,520
amount of time and energy,

865
00:29:20,910 --> 00:29:21,570
it saves,

866
00:29:21,570 --> 00:29:24,870
you don't even realize you're wasting on rewriting those emails that

867
00:29:24,870 --> 00:29:28,140
can be templated and having automatic appointment reminders,

868
00:29:28,140 --> 00:29:29,910
instead of having to remember to do it yourself.

869
00:29:30,150 --> 00:29:30,960
And you know what?

870
00:29:30,960 --> 00:29:33,060
I know you hate sending invoices,

871
00:29:33,060 --> 00:29:36,630
right? Everyone listening to this hate asking for the money.

872
00:29:37,350 --> 00:29:38,010
So like,

873
00:29:38,190 --> 00:29:39,960
let the app do it for you.

874
00:29:39,960 --> 00:29:40,350
You know,

875
00:29:40,350 --> 00:29:42,850
like set the date that that automation is going to go,

876
00:29:42,850 --> 00:29:44,650
and it's going to ask them for the second part of

877
00:29:44,650 --> 00:29:46,930
that payment and it's done,

878
00:29:47,380 --> 00:29:50,200
Hey, you don't have to go find the remaining balance and

879
00:29:50,200 --> 00:29:51,760
figure out how to get it to like,

880
00:29:51,790 --> 00:29:52,360
it's done.

881
00:29:52,930 --> 00:29:54,940
Like when I first started my business,

882
00:29:55,330 --> 00:29:55,720
oh my God,

883
00:29:55,720 --> 00:29:56,590
this is so embarrassing.

884
00:29:58,450 --> 00:30:00,490
In the first few years of my business,

885
00:30:00,490 --> 00:30:02,110
granted, this was like,

886
00:30:02,320 --> 00:30:02,860
what was this?

887
00:30:02,860 --> 00:30:08,260
2006? So like pre Baby.

888
00:30:09,610 --> 00:30:11,950
But like I was having,

889
00:30:11,980 --> 00:30:15,400
I had a folder of invoices and I created word document

890
00:30:15,400 --> 00:30:17,290
invoices for all of my clients.

891
00:30:17,320 --> 00:30:19,840
And I had to go in and not even a spreadsheet

892
00:30:19,840 --> 00:30:20,980
where I would do the math for me.

893
00:30:21,130 --> 00:30:25,000
Like I had to take the calculator and do word invoices

894
00:30:25,030 --> 00:30:26,110
and save them as like,

895
00:30:26,170 --> 00:30:29,050
oh 1,

896
00:30:29,320 --> 00:30:32,770
2, 1 0 1,

897
00:30:32,770 --> 00:30:33,040
2, 2.

898
00:30:34,000 --> 00:30:34,570
Oh Yeah.

899
00:30:34,570 --> 00:30:35,860
That was how long I started with my contracts.

900
00:30:36,400 --> 00:30:39,880
I started with my contracts is writing them right into changing

901
00:30:39,880 --> 00:30:40,480
the name,

902
00:30:41,260 --> 00:30:41,920
printing it off,

903
00:30:41,920 --> 00:30:43,270
sending it to them,

904
00:30:43,270 --> 00:30:44,920
telling them to send it back.

905
00:30:45,340 --> 00:30:46,000
Oh my God,

906
00:30:46,090 --> 00:30:46,990
that was 2010.

907
00:30:48,840 --> 00:30:49,690
I don't feel so bad.

908
00:30:49,780 --> 00:30:51,820
I don't feel so bad Truly though.

909
00:30:51,820 --> 00:30:52,330
You guys,

910
00:30:52,330 --> 00:30:53,290
if there's any of you,

911
00:30:53,290 --> 00:30:53,920
because I know,

912
00:30:53,920 --> 00:30:54,250
you know,

913
00:30:54,250 --> 00:30:57,010
there's quite a few people in my world too,

914
00:30:57,010 --> 00:30:57,460
that are,

915
00:30:57,460 --> 00:30:57,850
you know,

916
00:30:57,850 --> 00:30:59,200
looking at this as,

917
00:30:59,710 --> 00:31:00,010
you know,

918
00:31:00,010 --> 00:31:01,240
a retirement side job.

919
00:31:01,660 --> 00:31:04,990
And so maybe they are not as embracive of the tech

920
00:31:05,620 --> 00:31:06,640
as you know,

921
00:31:06,700 --> 00:31:08,650
people in their thirties or even in their forties,

922
00:31:10,300 --> 00:31:11,950
but we have to be you guys.

923
00:31:11,950 --> 00:31:12,940
We have to be,

924
00:31:13,330 --> 00:31:16,120
I saw a stat cut.

925
00:31:16,120 --> 00:31:19,990
It was on a podcast somewhere about somebody talking about gen

926
00:31:21,330 --> 00:31:24,280
Z and their buying habits.

927
00:31:24,580 --> 00:31:27,610
And if you guys think millennials don't want to like talk,

928
00:31:27,610 --> 00:31:28,570
deal with bullshit.

929
00:31:30,580 --> 00:31:31,690
Oh my God.

930
00:31:32,740 --> 00:31:35,530
Like, yes,

931
00:31:35,650 --> 00:31:38,530
our target client is going to continue to get younger.

932
00:31:39,130 --> 00:31:39,700
Even though,

933
00:31:39,760 --> 00:31:40,090
you know,

934
00:31:40,090 --> 00:31:41,500
we continue to stay the same age.

935
00:31:41,830 --> 00:31:43,180
They're going to keep getting younger.

936
00:31:43,630 --> 00:31:44,290
And We,

937
00:31:44,290 --> 00:31:44,890
the wanes,

938
00:31:44,950 --> 00:31:46,030
obviously, Exactly.

939
00:31:46,090 --> 00:31:47,230
I'm, I'm done.

940
00:31:47,230 --> 00:31:49,090
I'm 45 now.

941
00:31:49,090 --> 00:31:50,140
I'm not getting any older.

942
00:31:50,140 --> 00:31:51,220
I just I've opted out.

943
00:31:54,010 --> 00:31:59,290
I'm not available for additional anyway,

944
00:31:59,320 --> 00:32:02,740
like we have to start looking at this and even like

945
00:32:03,070 --> 00:32:04,450
easy ways to pay like,

946
00:32:04,480 --> 00:32:06,790
Oh, please don't get me started on the payment thing.

947
00:32:07,210 --> 00:32:08,830
I think getting your clients would be like,

948
00:32:08,980 --> 00:32:10,390
just, they'd be like,

949
00:32:10,420 --> 00:32:11,020
oh yeah,

950
00:32:11,020 --> 00:32:12,010
let me Venmo you,

951
00:32:12,220 --> 00:32:12,940
okay. Hey,

952
00:32:12,940 --> 00:32:13,990
if they're Venmo in you,

953
00:32:14,020 --> 00:32:15,790
that's saving you a ton of credit card fees.

954
00:32:15,790 --> 00:32:17,500
So why not have that as an option?

955
00:32:17,680 --> 00:32:20,230
Like there are so many new ways we can look at

956
00:32:20,230 --> 00:32:23,260
our business to make it easier to serve a,

957
00:32:23,260 --> 00:32:23,620
you know,

958
00:32:23,650 --> 00:32:24,700
variety of people and yeah.

959
00:32:24,730 --> 00:32:26,440
Maybe you still have an empty-nester client.

960
00:32:26,450 --> 00:32:26,740
It's like,

961
00:32:26,740 --> 00:32:29,860
can I give you a check if you like fine.

962
00:32:31,180 --> 00:32:31,980
Yeah, yeah.

963
00:32:32,110 --> 00:32:32,980
Whatever. Like,

964
00:32:33,130 --> 00:32:35,260
you can still accept these other things,

965
00:32:35,350 --> 00:32:38,050
but I had to look at your business and really try

966
00:32:38,060 --> 00:32:41,390
to build it from an ease of use for you,

967
00:32:41,390 --> 00:32:43,310
an automation side from you,

968
00:32:43,310 --> 00:32:46,580
and just a way for your client to quickly and easily

969
00:32:46,580 --> 00:32:51,320
do business and them to get those immediate results.

970
00:32:51,350 --> 00:32:54,560
Those immediate steps forward when they raised their hand and say,

971
00:32:54,560 --> 00:32:54,950
I'm ready,

972
00:32:55,100 --> 00:32:56,540
Priceless, Priceless.

973
00:33:00,210 --> 00:33:03,900
And it is hugely setting you apart from your competitors.

974
00:33:03,900 --> 00:33:05,610
So if you can do this quickly,

975
00:33:05,970 --> 00:33:06,960
then you are still,

976
00:33:06,960 --> 00:33:07,500
like I said,

977
00:33:07,500 --> 00:33:10,800
going to be in that top between 2% and 10% of

978
00:33:10,800 --> 00:33:12,480
photographers who are actually doing this,

979
00:33:12,480 --> 00:33:15,180
which means when they open all six of those tabs and

980
00:33:15,180 --> 00:33:17,820
only one of you is offering this book now to get

981
00:33:17,820 --> 00:33:18,630
straight in there,

982
00:33:18,630 --> 00:33:22,770
like the chances of them choosing you are so astronomically high,

983
00:33:22,770 --> 00:33:24,720
like it's unbelievable.

984
00:33:25,080 --> 00:33:27,960
And I've seen the stats around gen Z and millennial buyers

985
00:33:27,990 --> 00:33:32,970
and millennials have already shifted into the prime Mary buying audience

986
00:33:33,000 --> 00:33:33,900
in the pet space.

987
00:33:33,930 --> 00:33:37,710
Okay. So millennials have already talked to boomers in terms of

988
00:33:37,710 --> 00:33:38,490
money spent.

989
00:33:39,030 --> 00:33:41,580
And this is an absolute must for them.

990
00:33:41,880 --> 00:33:43,110
An absolute must.

991
00:33:43,380 --> 00:33:44,270
So it's,

992
00:33:44,270 --> 00:33:46,530
it's not saying like boomers are,

993
00:33:46,780 --> 00:33:47,190
you know,

994
00:33:47,220 --> 00:33:49,230
aged and don't know how to use a phone.

995
00:33:49,590 --> 00:33:50,940
They will want this as well,

996
00:33:50,940 --> 00:33:52,380
but it is an absolute,

997
00:33:52,800 --> 00:33:54,300
absolute must for millennials.

998
00:33:54,300 --> 00:33:57,030
And they are becoming the controlling force when it comes to

999
00:33:57,030 --> 00:33:58,470
who is going to be buying from you.

1000
00:33:58,890 --> 00:34:00,660
So especially when you,

1001
00:34:00,660 --> 00:34:01,140
if you,

1002
00:34:01,200 --> 00:34:03,870
if you have those four little letters in your head,

1003
00:34:03,870 --> 00:34:05,280
D I N K the dinks,

1004
00:34:05,280 --> 00:34:06,210
right? Dual income,

1005
00:34:06,210 --> 00:34:06,960
no kids,

1006
00:34:07,440 --> 00:34:08,160
they're millennials.

1007
00:34:09,060 --> 00:34:12,030
So those people are not,

1008
00:34:12,150 --> 00:34:12,510
you know,

1009
00:34:12,540 --> 00:34:13,560
18 right now.

1010
00:34:13,620 --> 00:34:14,460
I'm technically,

1011
00:34:14,460 --> 00:34:15,520
I'm an elder millennials.

1012
00:34:15,520 --> 00:34:16,560
So I'm right on the edge.

1013
00:34:16,590 --> 00:34:17,370
I'm 40.

1014
00:34:17,700 --> 00:34:19,830
And I am right inside that millennial bubble.

1015
00:34:20,070 --> 00:34:20,670
And this is a,

1016
00:34:20,670 --> 00:34:21,930
this is a must for me.

1017
00:34:22,080 --> 00:34:23,730
Like this is an absolute last,

1018
00:34:23,790 --> 00:34:25,740
not only because I'm in marketing and I just get super

1019
00:34:25,740 --> 00:34:27,420
annoyed when people don't put the effort in,

1020
00:34:27,900 --> 00:34:29,910
but because I am going to be doing this at like

1021
00:34:29,910 --> 00:34:30,990
11 o'clock at night,

1022
00:34:30,990 --> 00:34:31,650
and you know what?

1023
00:34:31,650 --> 00:34:34,290
I get so overwhelmed by adulting.

1024
00:34:34,590 --> 00:34:37,710
That's the thing that nobody talks about is I hate having

1025
00:34:37,710 --> 00:34:39,660
to run through my list of things I have to do

1026
00:34:39,660 --> 00:34:41,490
and book the dog in for the groomer and take the

1027
00:34:41,490 --> 00:34:42,510
stuff to the dry cleaner,

1028
00:34:42,510 --> 00:34:43,590
and go to the post office.

1029
00:34:44,190 --> 00:34:45,810
That stuff is overwhelming to me.

1030
00:34:45,810 --> 00:34:47,880
So the more I can automate it and the quicker I

1031
00:34:47,880 --> 00:34:48,510
can do it,

1032
00:34:48,750 --> 00:34:49,920
the better and sorry,

1033
00:34:49,920 --> 00:34:52,320
but booking a photo shoot is one of those things that

1034
00:34:52,320 --> 00:34:53,430
it feels like adulting.

1035
00:34:53,490 --> 00:34:54,420
And I want to do it,

1036
00:34:54,690 --> 00:34:55,680
but if it's too hard,

1037
00:34:55,740 --> 00:34:56,340
I'm not gonna,

1038
00:34:56,790 --> 00:34:57,930
and if it's easy,

1039
00:34:58,020 --> 00:34:58,890
I'm going to spend more.

1040
00:35:01,530 --> 00:35:02,550
Yeah. Yeah.

1041
00:35:02,580 --> 00:35:04,050
And you're going to do it in the first place.

1042
00:35:05,490 --> 00:35:05,880
Yeah. I mean,

1043
00:35:05,880 --> 00:35:07,920
I have so much more affinity for the brand that makes

1044
00:35:07,920 --> 00:35:09,870
it easy for me because I get so annoyed by it

1045
00:35:09,870 --> 00:35:10,620
not being easy.

1046
00:35:10,620 --> 00:35:12,210
And this is the reality guys,

1047
00:35:12,210 --> 00:35:13,050
this is life.

1048
00:35:13,500 --> 00:35:14,670
And I know that you're like,

1049
00:35:14,700 --> 00:35:16,260
well, they should do this.

1050
00:35:16,260 --> 00:35:18,750
And they should know you were the business owner.

1051
00:35:18,750 --> 00:35:21,060
It is your job to make it easy for them.

1052
00:35:21,240 --> 00:35:22,050
That's your job,

1053
00:35:22,860 --> 00:35:24,990
especially because I know all of you is want,

1054
00:35:25,080 --> 00:35:27,420
all of you wants to provide such a high quality,

1055
00:35:27,420 --> 00:35:28,890
premium experience for people.

1056
00:35:28,920 --> 00:35:30,480
Even if your prices aren't premium.

1057
00:35:30,780 --> 00:35:34,050
I know you are all bending over backwards to make people

1058
00:35:34,050 --> 00:35:35,070
happy. Because part,

1059
00:35:35,070 --> 00:35:35,340
you know,

1060
00:35:35,340 --> 00:35:36,900
one of the things I do is helping people,

1061
00:35:37,170 --> 00:35:37,620
their why,

1062
00:35:37,650 --> 00:35:39,060
and I know categorically,

1063
00:35:39,330 --> 00:35:41,790
the reason most pet photographers do what they do is they

1064
00:35:41,790 --> 00:35:43,020
like making people happy.

1065
00:35:43,830 --> 00:35:45,330
So that's true for you.

1066
00:35:45,330 --> 00:35:47,790
If you're one of those people in the vast majority,

1067
00:35:47,790 --> 00:35:50,220
then this is the best thing you can do to make

1068
00:35:50,220 --> 00:35:53,760
that the start of a really great brand experience for them.

1069
00:35:54,690 --> 00:35:55,140
I love it.

1070
00:35:55,530 --> 00:35:58,980
Yeah. So I'm pretty sure that if we haven't convinced you

1071
00:35:58,980 --> 00:36:01,410
yet, that we're not going to convince you.

1072
00:36:01,560 --> 00:36:03,080
And if we have convinced you,

1073
00:36:03,080 --> 00:36:04,470
you're like for the love of God,

1074
00:36:04,470 --> 00:36:06,060
can you please tell me how I do this?

1075
00:36:06,270 --> 00:36:07,380
So where,

1076
00:36:07,470 --> 00:36:08,340
where should they go?

1077
00:36:08,340 --> 00:36:08,850
How do they,

1078
00:36:08,850 --> 00:36:10,200
how do they get started with this?

1079
00:36:10,530 --> 00:36:11,430
Yeah. So the,

1080
00:36:11,790 --> 00:36:12,900
the app that I mentioned,

1081
00:36:12,900 --> 00:36:15,540
if that's the one that you're interested is broke your pet.

1082
00:36:15,570 --> 00:36:17,340
So you can go to book your pet.com

1083
00:36:17,370 --> 00:36:20,580
and there's a place where you can book in.

1084
00:36:21,000 --> 00:36:28,020
Now, if you go to book your pet.com/is

1085
00:36:28,020 --> 00:36:28,740
it onboard?

1086
00:36:29,280 --> 00:36:30,480
I should have come more prepared.

1087
00:36:30,720 --> 00:36:32,700
We'll put them down for sure.

1088
00:36:33,810 --> 00:36:34,560
If you go to Brooklyn,

1089
00:36:34,560 --> 00:36:36,630
pet.com, there's one link it's get started.

1090
00:36:36,660 --> 00:36:37,770
You click into that link.

1091
00:36:38,340 --> 00:36:41,460
What you can do is ultimately book a call with one

1092
00:36:41,460 --> 00:36:44,040
of our team and we will,

1093
00:36:44,040 --> 00:36:44,700
at the moment,

1094
00:36:44,850 --> 00:36:46,620
we will create a profile for you.

1095
00:36:46,620 --> 00:36:48,510
So you don't even need to go through the hassle of

1096
00:36:48,510 --> 00:36:50,160
like creating all your services and stuff.

1097
00:36:50,160 --> 00:36:52,800
We will do that for you as a part of our

1098
00:36:52,800 --> 00:36:54,090
like founding member thing,

1099
00:36:54,090 --> 00:36:56,310
where we're getting our first hundred members on board.

1100
00:36:57,300 --> 00:36:58,200
So if you,

1101
00:36:58,200 --> 00:36:59,490
if you got quickly on this,

1102
00:36:59,490 --> 00:37:01,980
then that might still be available to you for free,

1103
00:37:02,190 --> 00:37:04,590
but there will always be a free level of this software.

1104
00:37:04,590 --> 00:37:06,630
So even if you're listening to this podcast and,

1105
00:37:06,660 --> 00:37:06,960
you know,

1106
00:37:06,960 --> 00:37:08,130
time has gone on,

1107
00:37:08,430 --> 00:37:10,410
there is going to be a free option for you.

1108
00:37:10,410 --> 00:37:12,450
So definitely go check it out at book,

1109
00:37:12,450 --> 00:37:13,350
your pets.com.

1110
00:37:13,590 --> 00:37:15,990
And we'll put the more specific links down below where you

1111
00:37:15,990 --> 00:37:18,570
can book directly in for a call.

1112
00:37:18,750 --> 00:37:21,180
Obviously, if we need to make that available to you after

1113
00:37:21,180 --> 00:37:22,470
this whole rant,

1114
00:37:22,860 --> 00:37:23,670
allowing you to book,

1115
00:37:28,020 --> 00:37:30,330
There is a form because we needed information from you,

1116
00:37:30,330 --> 00:37:32,940
but you will be able to call straight into a calendar.

1117
00:37:32,940 --> 00:37:34,470
So I love it.

1118
00:37:34,590 --> 00:37:36,180
We'll make sure that this down below,

1119
00:37:36,210 --> 00:37:37,980
I want to make sure we can update it.

1120
00:37:37,980 --> 00:37:39,690
Cause I'm not sure if it'll stay the same for the

1121
00:37:39,690 --> 00:37:41,280
length, the life of this podcast.

1122
00:37:41,310 --> 00:37:42,460
Okay. But yeah.

1123
00:37:42,490 --> 00:37:43,420
Put your.com

1124
00:37:43,420 --> 00:37:44,350
mum on the site now,

1125
00:37:44,350 --> 00:37:46,750
and then you can go to get started and yeah.

1126
00:37:47,260 --> 00:37:47,590
And then,

1127
00:37:47,590 --> 00:37:50,680
yeah, it's a super quick form and then they'll be able

1128
00:37:50,680 --> 00:37:52,300
to do all the things You're on your way.

1129
00:37:52,450 --> 00:37:53,770
Yeah. Oh my gosh.

1130
00:37:53,920 --> 00:37:54,730
This is so good.

1131
00:37:54,730 --> 00:37:55,270
And yeah,

1132
00:37:55,270 --> 00:37:57,580
there's only going to be 99 spots left because I'm definitely

1133
00:37:57,580 --> 00:37:58,030
taking one.

1134
00:38:00,190 --> 00:38:02,500
Well, I think right now there's actually only like 30 spots

1135
00:38:02,500 --> 00:38:03,460
left, but you know,

1136
00:38:03,460 --> 00:38:03,940
we will,

1137
00:38:03,940 --> 00:38:05,470
we will extend past the a hundred.

1138
00:38:05,470 --> 00:38:06,190
It's just like,

1139
00:38:06,190 --> 00:38:07,120
that was nice.

1140
00:38:07,120 --> 00:38:08,650
That was kind of the goal that,

1141
00:38:09,910 --> 00:38:10,420
Oh my gosh,

1142
00:38:10,420 --> 00:38:11,140
I'm so excited.

1143
00:38:11,140 --> 00:38:12,580
It's going to be incredible.

1144
00:38:13,450 --> 00:38:14,410
And truly you guys,

1145
00:38:14,410 --> 00:38:16,690
whether you're going to use this software or something else,

1146
00:38:16,690 --> 00:38:18,670
like the things that we talked about,

1147
00:38:19,060 --> 00:38:19,750
don't change.

1148
00:38:19,750 --> 00:38:24,790
Like these things need to happen somehow in your business.

1149
00:38:24,910 --> 00:38:28,720
So get on it and let me,

1150
00:38:28,750 --> 00:38:30,010
Nicole Begley official.

1151
00:38:30,040 --> 00:38:30,550
Let Nick,

1152
00:38:30,550 --> 00:38:31,270
Nick, what a,

1153
00:38:31,270 --> 00:38:33,820
what Instagram should they let you know,

1154
00:38:33,880 --> 00:38:37,840
like slide in your and let you know that I would

1155
00:38:37,840 --> 00:38:39,820
love to slide in my DM.

1156
00:38:41,080 --> 00:38:45,340
My Instagram is at J Nicole Smith and my not unlike

1157
00:38:45,340 --> 00:38:46,780
you. My name has an H in it.

1158
00:38:46,780 --> 00:38:48,970
So it's J and I C H O L E S

1159
00:38:48,970 --> 00:38:49,750
M I T H.

1160
00:38:49,810 --> 00:38:52,000
And I love having combos in the DM.

1161
00:38:52,000 --> 00:38:52,630
So if you,

1162
00:38:52,900 --> 00:38:55,120
especially, if you have a great argument from you or for

1163
00:38:55,120 --> 00:38:56,170
why this is a bad idea,

1164
00:38:56,170 --> 00:38:56,680
I'd love to know,

1165
00:38:56,680 --> 00:38:59,800
but I would genuinely love to know what your resistance is

1166
00:38:59,800 --> 00:39:01,360
because I've been there and I get it,

1167
00:39:01,360 --> 00:39:03,820
but I want to help you get into this millennium.

1168
00:39:04,300 --> 00:39:05,410
Yeah. Oh my gosh.

1169
00:39:05,440 --> 00:39:06,010
It's so important.

1170
00:39:06,010 --> 00:39:07,840
It's only going to get more and more important again,

1171
00:39:07,840 --> 00:39:10,600
as more and more young people enter the buying market.

1172
00:39:10,600 --> 00:39:12,670
So, oh my goodness.

1173
00:39:12,790 --> 00:39:14,710
This has been such a great conversation.

1174
00:39:15,100 --> 00:39:16,750
I know everyone will find it super helpful.

1175
00:39:16,750 --> 00:39:20,140
And thank you again for sharing your brilliant marketing knowledge.

1176
00:39:20,590 --> 00:39:24,040
And I'm sure we will see You On the podcast again

1177
00:39:24,040 --> 00:39:25,960
soon. I hope so.

1178
00:39:25,990 --> 00:39:26,980
Yeah. All Right,

1179
00:39:26,980 --> 00:39:28,300
bye. See everybody next week.

1180
00:39:29,410 --> 00:39:31,390
Thanks for listening to the hair of the dog podcast.

1181
00:39:31,450 --> 00:39:34,060
This was episode number 1 54.

1182
00:39:34,060 --> 00:39:35,980
If you want to check out the show notes for access

1183
00:39:35,980 --> 00:39:38,200
to any of the resources that we mentioned,

1184
00:39:38,200 --> 00:39:43,120
simply go to www.hairofthedogacademy.com/

1185
00:39:45,010 --> 00:39:45,970
1 5 4.

1186
00:39:45,970 --> 00:39:48,610
Thanks for listening to this episode of hair of the dog

1187
00:39:48,010 --> 00:39:50,440
podcast. If you enjoyed this show,

1188
00:39:50,500 --> 00:39:52,210
please take a minute to leave a review.

1189
00:39:52,420 --> 00:39:53,320
And while you're there,

1190
00:39:53,410 --> 00:39:54,820
don't forget to subscribe.

1191
00:39:54,850 --> 00:39:57,100
So you don't miss our upcoming episodes.

1192
00:39:57,580 --> 00:39:58,330
One last thing,

1193
00:39:58,720 --> 00:40:01,390
if you are ready to dive into more resources,

1194
00:40:01,660 --> 00:40:05,260
head over to our [email protected]

1195
00:40:05,260 --> 00:40:05,830
of the dog.