Freedom Focus Formula
Gift Giving and Gift Certificates with Mandi Pratt
39:34
Gift Giving and Gift Certificates with Mandi Pratt
IN THIS EPISODE:
#113 - 'Tis the season to start planning for the season that's just around the bend: those frenzied weeks of holiday gift shopping. Staying on the sidelines—offering no Black Friday, Cyber Monday or Small-Business Saturday specials—is a perfectly valid choice. But you may still have people looking to buy gift certificates for their loved ones.
This week, Mandi Pratt from Greyboy Pet Prints and I talk about best practices for offering gift certificates, showing appreciation for your best clients, and why you should think twice before publicly posting holiday sales.
What To Listen For:
- The potential pitfalls of selling gift certificates
- Why you'll want an introductory email from the purchaser
- The legal considerations for expiration dates
- How Nicole makes her gift certificates look and feel like a *real* present
- Why you should never sell gift certificates for specific products
- Ideas for thank-you gifts for your very best clients
And after listening to this episode, if you're curious about Mandi's beautiful etchings, you can get one for yourself—or for your best client—at 30% off the regular price. Just use the code HOTD30 at checkout.
Resources From This Episode:
- Episode 29: Unique Handcrafted Products with Mandi Pratt
- Greyboy Pet Prints
- Greyboy Pet Prints on Facebook
- Greyboy Pet Prints on Instagram
- White House Custom Color
- Marathon Press pocket folders
- Artifact Uprising
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
1
00:00:00,360 --> 00:00:03,190
Welcome back to the hair of the dog podcast.
2
00:00:03,190 --> 00:00:04,140
I am your host,
3
00:00:04,140 --> 00:00:05,160
Nicole Begley.
4
00:00:05,160 --> 00:00:08,700
And today we are chatting once again with Mandi Pratt,
5
00:00:08,700 --> 00:00:10,110
from Grey Boy Prints.
6
00:00:10,110 --> 00:00:12,310
And we're talking all about gift,
7
00:00:12,310 --> 00:00:13,180
giving gift,
8
00:00:13,180 --> 00:00:15,220
receiving gift certificates,
9
00:00:15,220 --> 00:00:16,170
all the gifts,
10
00:00:16,170 --> 00:00:17,580
because I don't know.
11
00:00:17,580 --> 00:00:19,790
if you've checked your calendar.
12
00:00:19,790 --> 00:00:20,970
It's almost here.
13
00:00:20,970 --> 00:00:22,070
Christmas time,
14
00:00:22,070 --> 00:00:23,010
holiday time,
15
00:00:23,340 --> 00:00:24,430
Hanukkah time.
16
00:00:24,430 --> 00:00:25,510
Festivus time.
17
00:00:25,510 --> 00:00:26,770
It's almost here.
18
00:00:26,770 --> 00:00:30,110
So how are you going to navigate this time in your
19
00:00:30,110 --> 00:00:32,530
business with gift certificates,
20
00:00:32,530 --> 00:00:33,790
gifts to clients?
21
00:00:33,790 --> 00:00:35,790
Well, stay tuned to find out,
22
00:00:35,790 --> 00:00:36,880
see you in a bit.
23
00:00:36,880 --> 00:00:39,550
Welcome to the hair of the dog podcast.
24
00:00:39,550 --> 00:00:41,640
If you're a pet photographer,
25
00:00:41,640 --> 00:00:45,070
ready to make more money and start living a life by
26
00:00:45,070 --> 00:00:45,990
your design,
27
00:00:46,170 --> 00:00:48,560
you've come to the right place.
28
00:00:48,560 --> 00:00:49,940
And now your host,
29
00:00:49,940 --> 00:00:51,410
pet photographer,
30
00:00:51,410 --> 00:00:52,610
travel addict,
31
00:00:52,610 --> 00:00:55,180
chocolate martini connoisseur,
32
00:00:55,180 --> 00:00:56,380
Nicole Begley.
33
00:00:56,380 --> 00:00:57,580
Hey everybody.
34
00:00:57,580 --> 00:01:00,890
Welcome back to the hair of the dog podcast.
35
00:01:00,890 --> 00:01:01,990
I'm your host,
36
00:01:01,990 --> 00:01:03,190
Nicole Begley.
37
00:01:03,190 --> 00:01:06,960
And we have a incredible return guests this week.
38
00:01:06,960 --> 00:01:11,100
Welcome back to Mandi Pratt from Grey Boy Prints out in
39
00:01:11,100 --> 00:01:12,660
California. Mandi,
40
00:01:12,840 --> 00:01:14,670
welcome back to the podcast.
41
00:01:14,670 --> 00:01:15,360
Thank you.
42
00:01:15,360 --> 00:01:16,960
And thanks for having me.
43
00:01:16,960 --> 00:01:17,640
Of course,
44
00:01:17,640 --> 00:01:18,330
of course.
45
00:01:18,330 --> 00:01:19,320
Yeah, you guys,
46
00:01:19,320 --> 00:01:21,530
I said welcome back to the podcast.
47
00:01:21,530 --> 00:01:24,880
That means Mandy's a bit on the podcast before you can
48
00:01:24,880 --> 00:01:27,090
check her out on episode number 29,
49
00:01:27,090 --> 00:01:31,440
where we talk about unique handcrafted products that you can create
50
00:01:31,440 --> 00:01:35,400
for your clients because Mandy is not only a pet photographer,
51
00:01:35,940 --> 00:01:41,580
but she also runs a etching business to make these beautiful
52
00:01:41,880 --> 00:01:44,280
handcrafted prints that I can't do it.
53
00:01:44,280 --> 00:01:45,330
Justice explaining.
54
00:01:45,330 --> 00:01:45,810
So Mandy,
55
00:01:45,810 --> 00:01:48,540
why don't you go ahead and explain a little bit about
56
00:01:48,540 --> 00:01:49,080
what you do.
57
00:01:50,010 --> 00:01:50,940
Sure. Thank you.
58
00:01:51,330 --> 00:01:51,840
So yes,
59
00:01:51,870 --> 00:01:55,290
they are edgings and I was having a lot of clients
60
00:01:55,320 --> 00:01:55,980
ask me,
61
00:01:55,980 --> 00:01:56,280
you know,
62
00:01:56,280 --> 00:01:59,610
Hey, I'm so glad I did a pet photography session with
63
00:01:59,610 --> 00:02:02,490
you, but what about my pets from the past?
64
00:02:03,120 --> 00:02:05,790
Is there anything that you can do with my own photos?
65
00:02:05,790 --> 00:02:06,660
And I was thinking,
66
00:02:06,690 --> 00:02:07,350
oh no,
67
00:02:07,350 --> 00:02:07,620
you know,
68
00:02:08,280 --> 00:02:12,420
but then my grandmother is an artist and she's a printmaker.
69
00:02:12,420 --> 00:02:12,990
And she was like,
70
00:02:12,990 --> 00:02:14,910
here, take my printmaking,
71
00:02:14,910 --> 00:02:17,370
press and start using that.
72
00:02:17,370 --> 00:02:20,220
So it's a really cool way to take,
73
00:02:20,280 --> 00:02:20,730
you know,
74
00:02:21,180 --> 00:02:25,320
somebody's own photo that they have and transform it into fine
75
00:02:25,350 --> 00:02:27,390
art through the printmaking process.
76
00:02:27,690 --> 00:02:31,260
So I use sunshine and metal and ink,
77
00:02:31,410 --> 00:02:35,820
and it's like a truly handcrafted product and it takes like
78
00:02:35,820 --> 00:02:37,110
two days to make one.
79
00:02:37,410 --> 00:02:39,120
Yeah, they're gorgeous.
80
00:02:40,260 --> 00:02:41,850
Awesome. Yeah.
81
00:02:41,850 --> 00:02:43,380
They're really beautiful.
82
00:02:43,380 --> 00:02:44,580
If you guys are looking,
83
00:02:44,640 --> 00:02:45,120
you know,
84
00:02:45,450 --> 00:02:47,670
one of the things we need to do in our businesses
85
00:02:47,700 --> 00:02:53,610
is to have products differentiate ourselves from a Costco and Walgreens.
86
00:02:53,730 --> 00:02:57,750
And this is definitely not something that either of those places
87
00:02:57,750 --> 00:02:58,800
will ever offer,
88
00:02:58,800 --> 00:03:01,060
because really has so much,
89
00:03:01,240 --> 00:03:01,720
you know,
90
00:03:01,900 --> 00:03:06,820
individualness that goes into it and like actual crafted truly handcraftedness
91
00:03:06,850 --> 00:03:07,990
that goes into create these.
92
00:03:07,990 --> 00:03:09,280
They're actually beautiful,
93
00:03:09,280 --> 00:03:10,180
stunning unique.
94
00:03:10,450 --> 00:03:13,990
It's a great thing to add into your product offerings.
95
00:03:14,260 --> 00:03:15,100
Or, you know,
96
00:03:15,100 --> 00:03:18,580
like Mandy said is something to offer for those people that
97
00:03:18,580 --> 00:03:18,880
are like,
98
00:03:18,940 --> 00:03:19,870
oh man,
99
00:03:20,020 --> 00:03:23,980
I have these dogs or cats or horses that,
100
00:03:24,070 --> 00:03:24,430
you know,
101
00:03:24,460 --> 00:03:25,690
are no longer with us.
102
00:03:25,720 --> 00:03:26,770
Can we do something?
103
00:03:26,770 --> 00:03:27,790
You could create a whole big,
104
00:03:27,820 --> 00:03:31,030
beautiful wall of all paths of all pets past and present.
105
00:03:31,510 --> 00:03:32,830
And it's just absolutely gorgeous.
106
00:03:32,830 --> 00:03:34,150
So if you want more info on that,
107
00:03:34,300 --> 00:03:36,100
go listen to episode 29.
108
00:03:36,460 --> 00:03:37,510
It is chock full of it.
109
00:03:37,690 --> 00:03:38,980
But today Mandy,
110
00:03:39,040 --> 00:03:42,520
we are going to chat a little bit about gift certificates
111
00:03:43,090 --> 00:03:47,050
because this usually sounds good in theory,
112
00:03:47,200 --> 00:03:48,940
until we start to do it.
113
00:03:49,210 --> 00:03:50,110
And then we're like,
114
00:03:50,170 --> 00:03:51,490
oh man,
115
00:03:51,490 --> 00:03:54,520
I did not plan for that gift certificate things so well,
116
00:03:55,990 --> 00:03:58,630
and it's often a lesson that we have to learn the
117
00:03:58,630 --> 00:03:59,020
hard way.
118
00:03:59,020 --> 00:04:01,300
I know I did at least in a few other people
119
00:04:01,300 --> 00:04:02,200
that I've talked to have.
120
00:04:05,350 --> 00:04:06,460
Yeah. So,
121
00:04:07,030 --> 00:04:09,460
yeah. So I guess kind of let's,
122
00:04:09,460 --> 00:04:12,700
let's talk about some of the best ways,
123
00:04:12,700 --> 00:04:17,140
best practices or potential pitfalls about gift certificates,
124
00:04:17,740 --> 00:04:18,220
but do you have,
125
00:04:18,220 --> 00:04:18,700
for us,
126
00:04:19,360 --> 00:04:23,110
There was something really interesting this past year when I had
127
00:04:23,140 --> 00:04:24,700
people order,
128
00:04:24,700 --> 00:04:25,000
you know,
129
00:04:25,000 --> 00:04:28,600
these gifts certificates from me for etchings,
130
00:04:28,810 --> 00:04:30,550
I was noticing well,
131
00:04:30,550 --> 00:04:31,030
even to,
132
00:04:31,030 --> 00:04:32,860
for, for photography sessions,
133
00:04:32,860 --> 00:04:35,380
I was noticing that a lot of people weren't cashing them
134
00:04:35,380 --> 00:04:39,130
in, but I had a former etching client reach out to
135
00:04:39,130 --> 00:04:39,670
me and say,
136
00:04:39,670 --> 00:04:40,390
Hey, you know,
137
00:04:40,390 --> 00:04:42,880
my, my really good friend just lost her dog and I'd
138
00:04:42,880 --> 00:04:44,950
love to purchase a gift certificate.
139
00:04:44,950 --> 00:04:45,940
So she purchased it.
140
00:04:46,420 --> 00:04:49,030
And then what she did I thought was so great.
141
00:04:49,750 --> 00:04:54,220
She did an intro email between myself and her friend,
142
00:04:54,250 --> 00:04:56,440
the recipient of the gift certificate.
143
00:04:56,620 --> 00:05:00,550
And so that way it really connected us and helps her
144
00:05:00,550 --> 00:05:02,260
to really get that gift,
145
00:05:02,260 --> 00:05:02,470
you know,
146
00:05:02,470 --> 00:05:03,370
that she gave her.
147
00:05:03,670 --> 00:05:04,330
So I just thought,
148
00:05:04,330 --> 00:05:04,900
oh my gosh,
149
00:05:04,930 --> 00:05:06,280
like that's such a good idea.
150
00:05:06,310 --> 00:05:07,420
And you know,
151
00:05:07,420 --> 00:05:10,840
I should maybe suggest that to other people who are purchasing
152
00:05:10,840 --> 00:05:14,740
a gift certificate from me for either service and just tell
153
00:05:14,740 --> 00:05:15,070
them, you know,
154
00:05:15,070 --> 00:05:17,230
I'm happy to like take it from there for you,
155
00:05:17,230 --> 00:05:19,810
but just introduce me so I can be of service.
156
00:05:20,380 --> 00:05:21,220
Right, right.
157
00:05:21,220 --> 00:05:24,430
So they can actually take advantage of the gift-giver once that,
158
00:05:24,430 --> 00:05:24,760
I mean,
159
00:05:24,820 --> 00:05:27,340
the last thing a gift giver would want for them to
160
00:05:27,340 --> 00:05:30,250
like never cash in the gift that they gave them.
161
00:05:30,610 --> 00:05:34,630
So they want them to be able to go and enjoy
162
00:05:35,020 --> 00:05:37,990
whether it's a photography session or an etching or anything else.
163
00:05:38,410 --> 00:05:40,720
So that becomes a great act of service.
164
00:05:40,750 --> 00:05:41,740
And really,
165
00:05:41,740 --> 00:05:45,010
I think we can utilize this in so many different ways
166
00:05:45,130 --> 00:05:49,210
for charitable fundraisers or silent auctions.
167
00:05:49,270 --> 00:05:50,200
And, you know,
168
00:05:50,320 --> 00:05:52,990
that's kind of hit or miss because sometimes because of privacy
169
00:05:52,990 --> 00:05:54,280
concerns, some,
170
00:05:54,790 --> 00:05:59,930
some charities won't email you that person's contact information.
171
00:06:00,080 --> 00:06:01,640
But I actually had,
172
00:06:02,120 --> 00:06:05,030
there's a fairly large shelter here in Charlotte that I still
173
00:06:05,030 --> 00:06:06,740
donate to for silent auctions.
174
00:06:07,100 --> 00:06:09,470
And they did it virtual this year and they,
175
00:06:09,860 --> 00:06:14,240
after it was over emailed me and the winner to introduce
176
00:06:14,240 --> 00:06:15,050
us. And yeah,
177
00:06:15,050 --> 00:06:16,070
it was so helpful.
178
00:06:16,070 --> 00:06:17,900
Cause I could get in touch with them and say,
179
00:06:17,900 --> 00:06:18,140
all right,
180
00:06:18,140 --> 00:06:19,520
here's how the process works.
181
00:06:19,820 --> 00:06:21,200
When do you want to do this?
182
00:06:21,200 --> 00:06:22,430
Let's get on the calendar.
183
00:06:22,430 --> 00:06:23,990
I have their contact information.
184
00:06:23,990 --> 00:06:25,730
I can follow up with them.
185
00:06:26,810 --> 00:06:27,110
You know,
186
00:06:27,110 --> 00:06:31,340
it's, it's so much better just from a service standpoint.
187
00:06:32,330 --> 00:06:33,140
It's yeah,
188
00:06:33,170 --> 00:06:35,480
definitely something that can be really,
189
00:06:35,570 --> 00:06:36,680
really helpful.
190
00:06:37,910 --> 00:06:40,520
Yeah. So for gift certificates,
191
00:06:40,670 --> 00:06:43,610
let's talk about maybe some potential pitfalls.
192
00:06:44,450 --> 00:06:47,210
What are some potential pitfalls or some lessons that you've had
193
00:06:47,210 --> 00:06:52,370
to learn the hard way about gift certificates specifically for photography
194
00:06:52,370 --> 00:06:54,110
businesses? Oh boy.
195
00:06:54,200 --> 00:06:58,250
Well, We're bearing it all here on the hair of the
196
00:06:58,250 --> 00:06:58,970
dog podcast.
197
00:07:00,200 --> 00:07:00,710
It's all good.
198
00:07:00,770 --> 00:07:01,460
It's all been there.
199
00:07:02,060 --> 00:07:03,290
I'll share my stories too.
200
00:07:03,920 --> 00:07:05,840
Yeah. Yeah.
201
00:07:05,870 --> 00:07:06,350
I think,
202
00:07:07,790 --> 00:07:08,150
you know,
203
00:07:08,150 --> 00:07:10,910
not, not letting them know that,
204
00:07:10,970 --> 00:07:11,510
you know,
205
00:07:11,810 --> 00:07:12,920
being specific enough,
206
00:07:12,920 --> 00:07:16,730
like this gift certificate gets you like one portrait,
207
00:07:16,820 --> 00:07:17,180
you know,
208
00:07:17,750 --> 00:07:20,030
and I've even had somebody contact me.
209
00:07:20,030 --> 00:07:22,340
It was a while ago for a,
210
00:07:22,400 --> 00:07:22,910
you know,
211
00:07:23,240 --> 00:07:24,140
a gift certificate.
212
00:07:24,140 --> 00:07:24,680
And I was like,
213
00:07:24,710 --> 00:07:26,510
well, I don't know if you really want to,
214
00:07:26,510 --> 00:07:28,100
because I just want to be up front.
215
00:07:28,100 --> 00:07:31,100
Like most people spend like at least $500.
216
00:07:31,100 --> 00:07:33,830
So I don't know if you're doing your friend a service
217
00:07:33,830 --> 00:07:36,440
or not by paying like 200,
218
00:07:36,830 --> 00:07:37,130
you know,
219
00:07:37,130 --> 00:07:38,090
for the session.
220
00:07:38,120 --> 00:07:40,580
And that gets them one print or whatever I was doing,
221
00:07:40,580 --> 00:07:40,910
you know,
222
00:07:41,360 --> 00:07:42,920
they'll probably want more,
223
00:07:43,010 --> 00:07:43,310
you know,
224
00:07:43,670 --> 00:07:44,420
so I just,
225
00:07:44,720 --> 00:07:46,730
now I like to make sure that they know that.
226
00:07:47,930 --> 00:07:49,340
Yeah. Yeah.
227
00:07:49,370 --> 00:07:52,610
I actually have it as a policy basically that I just
228
00:07:52,610 --> 00:07:53,240
say, oh,
229
00:07:53,240 --> 00:07:56,480
I only sell gift certificates and $500 increments.
230
00:07:56,930 --> 00:07:59,090
Like the minimum gets tickets $500.
231
00:07:59,450 --> 00:08:03,380
The only time I will not do that is if it's
232
00:08:03,410 --> 00:08:06,920
a husband buying for a wife or a wife buying for
233
00:08:06,920 --> 00:08:07,430
a husband.
234
00:08:07,760 --> 00:08:10,910
So if it's a family member like a spouse buying for
235
00:08:10,910 --> 00:08:11,600
each other,
236
00:08:11,960 --> 00:08:15,800
as long as they are very aware of what my pricing
237
00:08:15,800 --> 00:08:18,740
is and there is going to be additional purchases on the
238
00:08:18,740 --> 00:08:22,130
backend, I will sell them like a gift certificate for a
239
00:08:22,130 --> 00:08:25,160
normal session fee because they're going to be part of the
240
00:08:25,160 --> 00:08:26,000
purchasers too.
241
00:08:26,000 --> 00:08:29,180
Right. But if it's somebody buying for a friend,
242
00:08:29,780 --> 00:08:32,240
yeah. That's not going to fly so well because I,
243
00:08:32,300 --> 00:08:35,900
I feel like it just puts everybody in a bad situation
244
00:08:36,320 --> 00:08:38,030
that, you know,
245
00:08:38,450 --> 00:08:43,940
the, the gift receiver is expecting that they can come in
246
00:08:43,940 --> 00:08:45,530
and get something with this.
247
00:08:46,070 --> 00:08:47,690
And then to be like,
248
00:08:47,720 --> 00:08:48,170
oh no,
249
00:08:48,170 --> 00:08:50,150
I have to spend a whole bunch more money.
250
00:08:50,150 --> 00:08:52,070
Or I'm getting like one little eight by 10 print.
251
00:08:52,070 --> 00:08:54,200
But like all this stuff you're showing me is so beautiful,
252
00:08:54,200 --> 00:08:59,730
but thousands of dollars they're frustrated that gift giver definitely did
253
00:08:59,730 --> 00:09:04,800
not intend for their recipient to feel frustrated or unable to
254
00:09:04,800 --> 00:09:05,610
get what they want.
255
00:09:05,610 --> 00:09:06,540
Cause they were thinking,
256
00:09:06,570 --> 00:09:08,640
oh, that's $250.
257
00:09:08,640 --> 00:09:10,650
Yeah. They'll be able to get anything they want with that
258
00:09:10,680 --> 00:09:12,660
because they just are not connecting that.
259
00:09:13,110 --> 00:09:16,890
And then you're of course frustrated and you know,
260
00:09:16,890 --> 00:09:17,760
you want to serve them,
261
00:09:17,760 --> 00:09:20,760
but you have your policies and your prices and it's just
262
00:09:20,820 --> 00:09:25,890
uncomfortable and at best for a situation like that.
263
00:09:26,190 --> 00:09:26,580
So yeah.
264
00:09:26,580 --> 00:09:27,930
So I've basically,
265
00:09:27,930 --> 00:09:28,500
I don't,
266
00:09:28,950 --> 00:09:31,200
I don't even advertise gift certificates really,
267
00:09:31,200 --> 00:09:32,730
which is not to say you shouldn't,
268
00:09:32,910 --> 00:09:34,140
you definitely could,
269
00:09:34,740 --> 00:09:38,370
but you want to build it around,
270
00:09:38,580 --> 00:09:39,060
you know,
271
00:09:39,090 --> 00:09:44,010
like structure and at a minimum price point where a you're
272
00:09:44,010 --> 00:09:47,280
happy with the amount you're getting paid to do that session.
273
00:09:47,280 --> 00:09:51,330
If they purchase nothing else and B they can be happy
274
00:09:51,330 --> 00:09:54,360
and feel like they got something of value from that session,
275
00:09:54,450 --> 00:09:56,310
even if they spend nothing else.
276
00:09:56,550 --> 00:10:00,360
Right. So that's kind of my formula for finding that happy
277
00:10:01,230 --> 00:10:02,820
gift certificate number.
278
00:10:04,020 --> 00:10:05,010
Yes. That's,
279
00:10:05,070 --> 00:10:07,140
that's so smart with the etchings.
280
00:10:07,170 --> 00:10:09,150
It's a little bit different because you know,
281
00:10:09,150 --> 00:10:10,800
the price point is so different.
282
00:10:10,800 --> 00:10:15,180
So normally the most popular etching is the small one that
283
00:10:15,180 --> 00:10:16,320
fits in the eight by 10.
284
00:10:16,320 --> 00:10:18,450
So that's $199.
285
00:10:19,020 --> 00:10:20,940
So most people purchase that.
286
00:10:21,030 --> 00:10:22,470
It's no big deal.
287
00:10:22,470 --> 00:10:24,240
Cause it's the whole thing right there,
288
00:10:24,750 --> 00:10:25,170
you know?
289
00:10:25,200 --> 00:10:28,920
But another thing too was it was nice.
290
00:10:28,920 --> 00:10:30,090
Not only for them to do it,
291
00:10:30,090 --> 00:10:31,260
intro email,
292
00:10:31,290 --> 00:10:34,260
but to also they could even go like a step further
293
00:10:34,260 --> 00:10:36,810
and offer to help their friend choose a photo,
294
00:10:37,130 --> 00:10:37,370
you know?
295
00:10:37,370 --> 00:10:41,580
Like They could even go onto their social feed and be
296
00:10:41,580 --> 00:10:42,060
like, oh,
297
00:10:42,090 --> 00:10:42,990
this one would be cute.
298
00:10:42,990 --> 00:10:43,500
Or, you know,
299
00:10:43,500 --> 00:10:46,350
whatever. I just feel like that's helping them even more,
300
00:10:46,350 --> 00:10:48,360
especially if it's for like a pet loss.
301
00:10:49,930 --> 00:10:52,350
Yeah, absolutely.
302
00:10:52,650 --> 00:10:54,450
So what do you do?
303
00:10:54,840 --> 00:10:56,070
Is there anything special?
304
00:10:56,070 --> 00:10:56,640
So say,
305
00:10:56,640 --> 00:10:57,030
all right.
306
00:10:57,330 --> 00:10:59,820
The things we need to watch out for is number one,
307
00:10:59,820 --> 00:11:02,340
we need to figure out what this gift certificate looks like
308
00:11:02,400 --> 00:11:03,150
and you know,
309
00:11:03,150 --> 00:11:06,030
what rules we're putting around it kind of what fence around
310
00:11:06,030 --> 00:11:08,400
it. And then we have somebody that comes in and they
311
00:11:08,400 --> 00:11:09,630
want to purchase it and you're like,
312
00:11:09,660 --> 00:11:10,170
oh, okay.
313
00:11:10,200 --> 00:11:11,220
Yeah. $500.
314
00:11:11,220 --> 00:11:11,700
You're going to spend.
315
00:11:11,700 --> 00:11:12,330
Sure. All right,
316
00:11:12,330 --> 00:11:14,250
great. You're going to purchase a gift certificate.
317
00:11:14,880 --> 00:11:16,770
What's next in that process?
318
00:11:16,770 --> 00:11:21,030
How are there any tips that you have for how to
319
00:11:21,030 --> 00:11:23,100
then deliver said gift certificate?
320
00:11:23,820 --> 00:11:25,110
Right. Well,
321
00:11:25,650 --> 00:11:27,630
in, let's see in mine,
322
00:11:27,660 --> 00:11:32,070
I have this cute little like huddle folder and then it
323
00:11:32,070 --> 00:11:34,800
opens that up and then it has,
324
00:11:35,160 --> 00:11:36,120
well for the etchings,
325
00:11:36,150 --> 00:11:40,020
it has like a postcard that has all about them and
326
00:11:40,020 --> 00:11:42,930
shows examples and like how they're made.
327
00:11:42,930 --> 00:11:44,550
So it has the info in it.
328
00:11:45,810 --> 00:11:48,510
And then it actually has a little card that says a
329
00:11:48,510 --> 00:11:49,470
gift for you,
330
00:11:49,530 --> 00:11:49,890
you know,
331
00:11:49,890 --> 00:11:50,820
and it's a gift of,
332
00:11:51,660 --> 00:11:54,400
and then you can have the amount and then two from,
333
00:11:54,400 --> 00:11:56,380
and then it's authorized by myself.
334
00:11:57,190 --> 00:11:58,720
And then it has,
335
00:11:58,750 --> 00:11:59,050
you know,
336
00:11:59,050 --> 00:12:00,070
the boundaries in there,
337
00:12:00,070 --> 00:12:01,840
like not redeemable for cash.
338
00:12:02,560 --> 00:12:07,000
And then I even offer them receive a free gift when
339
00:12:07,000 --> 00:12:10,600
you redeem your certificate within the first two weeks.
340
00:12:12,100 --> 00:12:15,250
So it kind of gives them an extra incentive to,
341
00:12:15,310 --> 00:12:15,550
you know,
342
00:12:15,560 --> 00:12:16,630
reach out right away.
343
00:12:17,140 --> 00:12:18,220
Yeah. Yeah.
344
00:12:18,220 --> 00:12:18,730
That's awesome.
345
00:12:18,730 --> 00:12:19,870
Where do you get those printed?
346
00:12:20,140 --> 00:12:20,920
A white House.
347
00:12:20,920 --> 00:12:21,760
Custom Color.
348
00:12:21,910 --> 00:12:22,960
Okay. Beautiful.
349
00:12:23,630 --> 00:12:28,120
That's a five by their five by seven cards size.
350
00:12:28,120 --> 00:12:29,020
Are they like,
351
00:12:29,200 --> 00:12:32,190
It's a card that talks all about the artwork is the
352
00:12:32,200 --> 00:12:33,130
five by seven.
353
00:12:33,160 --> 00:12:35,020
And then I do like a little bit smaller.
354
00:12:35,020 --> 00:12:38,350
I think it's like the four and a half by half
355
00:12:38,350 --> 00:12:39,280
or something like that.
356
00:12:39,520 --> 00:12:43,570
Gotcha. That goes inside of it and is actual like certificate.
357
00:12:44,080 --> 00:12:45,100
Perfect. Beautiful.
358
00:12:46,150 --> 00:12:47,070
Yeah. Yeah.
359
00:12:47,110 --> 00:12:48,700
My gift certificate similar.
360
00:12:48,700 --> 00:12:50,680
So I have it's called,
361
00:12:51,310 --> 00:12:54,850
well, they have a mini plus piece at mini at a
362
00:12:54,880 --> 00:12:55,810
marathon press,
363
00:12:56,050 --> 00:12:57,970
which is like a very small version.
364
00:12:57,970 --> 00:13:00,700
I have the big version as like a five by five
365
00:13:01,300 --> 00:13:03,790
and it's like this one middle thing,
366
00:13:03,790 --> 00:13:05,740
but it has the space of like a big cross.
367
00:13:05,740 --> 00:13:07,210
So it has like three,
368
00:13:07,210 --> 00:13:09,730
five by five spots sideways and three,
369
00:13:09,730 --> 00:13:11,950
five by five spots up and down and you folded in
370
00:13:11,950 --> 00:13:12,580
on itself.
371
00:13:12,850 --> 00:13:15,160
And then you have loose five by fives that go in
372
00:13:15,160 --> 00:13:15,580
the middle.
373
00:13:15,820 --> 00:13:21,370
So it is beautiful and it feels like truly a gift.
374
00:13:21,370 --> 00:13:23,680
I use this for my auction client winners.
375
00:13:23,950 --> 00:13:27,010
I use it for gift certificates and I always tell people,
376
00:13:27,040 --> 00:13:28,420
oh, if you're going to do the gift certificate,
377
00:13:28,420 --> 00:13:31,180
I have something I will send you so that you can,
378
00:13:31,210 --> 00:13:31,480
you know,
379
00:13:31,480 --> 00:13:32,680
utilize this for,
380
00:13:32,770 --> 00:13:34,900
to give them so they actually have something to open.
381
00:13:36,400 --> 00:13:36,720
But you,
382
00:13:36,720 --> 00:13:37,090
you know,
383
00:13:37,120 --> 00:13:39,070
before, like when I first started,
384
00:13:39,680 --> 00:13:43,510
I didn't have the funds necessarily to like invest in these
385
00:13:43,510 --> 00:13:44,740
big, beautiful pieces.
386
00:13:45,130 --> 00:13:50,140
So what I actually did is I had five by seven,
387
00:13:50,170 --> 00:13:54,160
like brown folders with my logo on them for delivering a
388
00:13:54,160 --> 00:13:57,940
print. So I would just take that and then I would
389
00:13:57,970 --> 00:13:58,930
get some nice,
390
00:13:58,930 --> 00:14:02,560
like thick resume paper from like staples or something.
391
00:14:02,890 --> 00:14:05,380
And I would print out a gift certificate on that and
392
00:14:05,380 --> 00:14:06,550
I would just tear it.
393
00:14:06,880 --> 00:14:09,100
So it would be like a torn edge print,
394
00:14:09,610 --> 00:14:12,550
but I was just printing it at home and then putting
395
00:14:12,550 --> 00:14:14,470
it on there with just my logo.
396
00:14:14,950 --> 00:14:16,090
This is,
397
00:14:16,150 --> 00:14:21,790
or for so-and-so from so-and-so what it is expiration date and
398
00:14:21,790 --> 00:14:23,410
with like a card inside.
399
00:14:23,410 --> 00:14:25,840
So I didn't have anything fancy or special.
400
00:14:26,230 --> 00:14:26,440
I mean,
401
00:14:26,440 --> 00:14:27,700
ideally yes,
402
00:14:27,700 --> 00:14:31,210
having that little information five by seven or something that like
403
00:14:31,210 --> 00:14:35,440
tells them what it is that they have been gifted with
404
00:14:35,470 --> 00:14:36,520
is amazing.
405
00:14:36,940 --> 00:14:38,950
But I don't want any of you guys out there like,
406
00:14:38,980 --> 00:14:39,730
oh, I can't do it.
407
00:14:39,730 --> 00:14:41,710
I can't afford to do this.
408
00:14:41,730 --> 00:14:42,940
I don't have the time to do this.
409
00:14:42,940 --> 00:14:45,070
We can make it really simple for sure.
410
00:14:45,070 --> 00:14:47,170
But definitely making it,
411
00:14:47,280 --> 00:14:48,520
it pretty like that.
412
00:14:49,810 --> 00:14:50,200
So yeah.
413
00:14:50,200 --> 00:14:52,130
So what do we have so far make it pretty,
414
00:14:52,220 --> 00:14:56,060
make sure that it's priced appropriately and that you have that
415
00:14:56,060 --> 00:14:57,170
conversation. You guys,
416
00:14:57,170 --> 00:15:03,470
that pricing conversation is so critical on that front end of
417
00:15:03,470 --> 00:15:05,300
the gift certificate purchasing,
418
00:15:05,950 --> 00:15:08,570
and then try to get those email introductions.
419
00:15:08,840 --> 00:15:11,600
And even if you just talk to that person as they're
420
00:15:11,600 --> 00:15:13,010
purchasing and saying,
421
00:15:13,340 --> 00:15:13,790
you know,
422
00:15:14,060 --> 00:15:16,820
Hey, a lot of my gift certificate purchasers,
423
00:15:17,240 --> 00:15:18,740
even if you haven't had any,
424
00:15:19,580 --> 00:15:21,080
whatever, it's fine.
425
00:15:21,770 --> 00:15:24,080
This is great language to use most clients,
426
00:15:24,260 --> 00:15:27,680
most of my gift certificate purchasers after they give the gift
427
00:15:27,920 --> 00:15:30,440
will then send an email introduction.
428
00:15:30,470 --> 00:15:32,810
So that way I can reach out,
429
00:15:32,810 --> 00:15:33,050
you know,
430
00:15:33,050 --> 00:15:36,650
that I can then be connected with the gift receiver and
431
00:15:36,650 --> 00:15:39,920
we can get started on this process and they'll be like,
432
00:15:40,010 --> 00:15:41,270
oh, that's a great idea.
433
00:15:43,550 --> 00:15:44,210
I love it.
434
00:15:44,510 --> 00:15:45,110
I love it.
435
00:15:45,530 --> 00:15:46,010
All right.
436
00:15:46,580 --> 00:15:48,800
So talked about some pricing,
437
00:15:48,800 --> 00:15:49,970
pitfalls, intro,
438
00:15:49,970 --> 00:15:52,430
email, Maybe boundaries.
439
00:15:53,020 --> 00:15:54,650
Oh yeah.
440
00:15:54,650 --> 00:15:55,310
That's a good one.
441
00:15:55,310 --> 00:15:56,780
What are some of your boundaries?
442
00:15:57,380 --> 00:16:00,140
Mine are not redeemable for cash.
443
00:16:00,950 --> 00:16:03,740
And this is talking about the etching one.
444
00:16:03,740 --> 00:16:06,530
So there would probably be more on the photography one,
445
00:16:06,530 --> 00:16:07,550
but for the etchings,
446
00:16:07,550 --> 00:16:09,320
it's not redeemable for cash.
447
00:16:09,410 --> 00:16:12,080
And then where I live in California,
448
00:16:12,080 --> 00:16:13,850
we cannot put expiration dates.
449
00:16:14,030 --> 00:16:16,520
So I don't have an expiration date.
450
00:16:17,330 --> 00:16:18,590
I cannot remember what else,
451
00:16:18,590 --> 00:16:19,760
but that's the main one,
452
00:16:20,060 --> 00:16:20,330
you know,
453
00:16:20,330 --> 00:16:22,850
so they know it's not redeemable for cash.
454
00:16:23,540 --> 00:16:25,940
Yeah. They're not redeemable for cash.
455
00:16:26,120 --> 00:16:28,070
Expiration dates is a huge one,
456
00:16:28,070 --> 00:16:29,720
but you need to check your local laws.
457
00:16:29,750 --> 00:16:34,100
I think the majority of laws these days,
458
00:16:34,580 --> 00:16:37,220
you can't expire what people paid.
459
00:16:37,520 --> 00:16:41,420
I believe many places you can expire a special gift.
460
00:16:41,420 --> 00:16:42,050
Like for instance,
461
00:16:42,050 --> 00:16:43,460
Groupon, it's like,
462
00:16:43,490 --> 00:16:44,940
okay, if you,
463
00:16:44,940 --> 00:16:47,870
you purchase a $50 massage,
464
00:16:47,900 --> 00:16:49,280
that's usually a hundred dollars,
465
00:16:50,060 --> 00:16:53,270
but if you don't redeem it by February 1st,
466
00:16:53,300 --> 00:16:56,450
then you don't get that special a hundred dollars bonus.
467
00:16:57,140 --> 00:16:57,590
It just,
468
00:16:57,590 --> 00:16:59,480
but it just reverts back to the money paid.
469
00:16:59,780 --> 00:17:03,140
So I believe almost all places by law,
470
00:17:03,170 --> 00:17:07,280
you can never expire the money paid for gift certificates.
471
00:17:07,610 --> 00:17:09,590
So that's just something to keep in mind.
472
00:17:10,010 --> 00:17:14,930
I do put which for auctions and things like that are
473
00:17:14,930 --> 00:17:18,320
slightly different because they're not purchasing them directly.
474
00:17:18,620 --> 00:17:22,280
So I believe those can legally have an expiration date,
475
00:17:22,610 --> 00:17:23,060
but again,
476
00:17:23,060 --> 00:17:24,470
it depends on your local laws.
477
00:17:24,890 --> 00:17:26,750
So I do put expiration dates for that,
478
00:17:27,020 --> 00:17:27,320
you know,
479
00:17:27,320 --> 00:17:31,880
and you can put them on a gift certificate,
480
00:17:31,910 --> 00:17:33,980
but then just honor them.
481
00:17:34,010 --> 00:17:35,990
But it really depends,
482
00:17:36,080 --> 00:17:38,540
really depends on everything.
483
00:17:38,540 --> 00:17:42,050
Like if you're getting though that email connection that totally negates
484
00:17:42,080 --> 00:17:44,810
the need to try to encourage people to like get it
485
00:17:44,810 --> 00:17:45,500
done right away.
486
00:17:46,850 --> 00:17:47,360
It's true.
487
00:17:47,810 --> 00:17:52,140
Actually, this just made me think of something for another potential
488
00:17:52,140 --> 00:17:55,770
pitfall. And that is always,
489
00:17:56,010 --> 00:18:02,220
always, always do your gift certificates as a dollar amount,
490
00:18:02,520 --> 00:18:10,170
not as a product because your prices will change potentially in
491
00:18:10,170 --> 00:18:11,100
five years,
492
00:18:11,100 --> 00:18:13,410
if somebody waits a while to,
493
00:18:13,780 --> 00:18:15,360
to then redeem it.
494
00:18:15,360 --> 00:18:15,930
And you're like,
495
00:18:16,140 --> 00:18:18,990
man, they only paid $175,
496
00:18:18,990 --> 00:18:21,150
but now this product's like 650.
497
00:18:24,510 --> 00:18:24,900
So yeah.
498
00:18:24,900 --> 00:18:30,240
So definitely do like a actual price priced thing there.
499
00:18:31,500 --> 00:18:33,240
And then what do you do Mandy for tracking?
500
00:18:33,240 --> 00:18:35,790
Because tracking is really important to do you keep like a
501
00:18:35,790 --> 00:18:38,040
spreadsheet of the gift certificates you sold.
502
00:18:39,330 --> 00:18:40,950
So I,
503
00:18:41,100 --> 00:18:43,950
well, it's different for the etchings in the photography.
504
00:18:43,950 --> 00:18:45,240
So for the photography,
505
00:18:45,240 --> 00:18:48,990
I just literally cut and such a pen and paper person
506
00:18:49,410 --> 00:18:53,850
that I kept a folder in my file cabinet with my
507
00:18:53,880 --> 00:18:54,990
handwritten note of,
508
00:18:55,320 --> 00:18:55,650
you know,
509
00:18:55,650 --> 00:18:56,430
who purchased,
510
00:18:56,580 --> 00:18:58,410
who purchased it when it was purchased,
511
00:18:58,410 --> 00:18:59,010
what it was for,
512
00:18:59,040 --> 00:18:59,280
you know,
513
00:18:59,820 --> 00:19:00,510
all that kind of thing.
514
00:19:00,510 --> 00:19:04,500
But it was the etchings I actually have through my WordPress
515
00:19:04,500 --> 00:19:08,250
site. I use blue commerce so I can see their,
516
00:19:08,820 --> 00:19:09,540
the history.
517
00:19:09,540 --> 00:19:10,770
So it makes it easier.
518
00:19:11,310 --> 00:19:11,810
So they're,
519
00:19:11,810 --> 00:19:12,690
they're very different.
520
00:19:12,690 --> 00:19:13,470
The two of them,
521
00:19:13,920 --> 00:19:15,210
yeah, Nice.
522
00:19:15,210 --> 00:19:16,440
So neither is right or wrong.
523
00:19:16,440 --> 00:19:16,800
You guys,
524
00:19:16,800 --> 00:19:18,270
you just want something to track it,
525
00:19:18,300 --> 00:19:19,650
even if it's pen and paper.
526
00:19:20,940 --> 00:19:22,560
So I always like to say about like,
527
00:19:22,950 --> 00:19:25,680
let's see so many people that they haven't even started their
528
00:19:25,680 --> 00:19:26,730
business and they're like,
529
00:19:26,760 --> 00:19:29,430
I need to set up a CRM,
530
00:19:29,430 --> 00:19:30,030
a DeSoto,
531
00:19:30,030 --> 00:19:30,600
a TAVI,
532
00:19:30,600 --> 00:19:31,170
a HoneyBook,
533
00:19:31,170 --> 00:19:31,890
or this or that.
534
00:19:31,890 --> 00:19:32,160
I'm like,
535
00:19:32,160 --> 00:19:34,980
well, or you can just keep track on a piece of
536
00:19:34,980 --> 00:19:37,350
paper and put it in like a folder.
537
00:19:39,630 --> 00:19:40,410
Yeah, exactly.
538
00:19:40,620 --> 00:19:42,870
And then when you get busy yeah.
539
00:19:42,870 --> 00:19:43,170
You know,
540
00:19:43,170 --> 00:19:45,390
maybe then you want to look at having some more systems
541
00:19:45,390 --> 00:19:46,170
and things like that.
542
00:19:46,170 --> 00:19:47,490
So, you know,
543
00:19:47,550 --> 00:19:49,920
just to have a place that you track it and you
544
00:19:49,920 --> 00:19:50,820
know where it is,
545
00:19:50,820 --> 00:19:53,970
so you can keep an eye on how many are out,
546
00:19:54,060 --> 00:19:55,260
what the code is.
547
00:19:55,650 --> 00:19:56,760
And, you know,
548
00:19:57,240 --> 00:20:00,450
I make my code just like the person's initials and the
549
00:20:00,450 --> 00:20:03,510
date. Do you have any sort of system for your code?
550
00:20:04,140 --> 00:20:04,710
I don't,
551
00:20:04,710 --> 00:20:05,610
I'm not that fancy.
552
00:20:07,260 --> 00:20:09,690
That just tells me remember then that where if they're like,
553
00:20:09,930 --> 00:20:12,420
if for some reason they don't have it or something,
554
00:20:12,420 --> 00:20:14,910
they can kind of tell me where it is and it
555
00:20:14,910 --> 00:20:16,980
just helps you kind of figure that kind of stuff out.
556
00:20:18,210 --> 00:20:18,750
But yeah.
557
00:20:18,780 --> 00:20:19,260
Oh gosh.
558
00:20:19,470 --> 00:20:20,160
That's so good.
559
00:20:20,640 --> 00:20:23,010
So is there anything else about gift certificates?
560
00:20:23,010 --> 00:20:25,890
Cause I would also love to talk about gifting our clients
561
00:20:25,920 --> 00:20:27,240
in this gift.
562
00:20:27,270 --> 00:20:32,100
Like talk that we have any other gift certificate thoughts that
563
00:20:32,100 --> 00:20:33,120
you have for people.
564
00:20:34,680 --> 00:20:37,680
It's also nice to be able to include a handwritten note.
565
00:20:38,640 --> 00:20:39,630
So, you know,
566
00:20:39,720 --> 00:20:43,350
sometimes have me ship that gift certificate directly to somebody.
567
00:20:43,350 --> 00:20:46,860
And then I always offer to include like a handwritten note
568
00:20:46,860 --> 00:20:48,370
with whatever message they want.
569
00:20:49,810 --> 00:20:50,470
Just, you know,
570
00:20:50,470 --> 00:20:51,820
I think that's a little bit nicer,
571
00:20:51,820 --> 00:20:53,500
too better.
572
00:20:53,500 --> 00:20:57,610
Customer service recipient feels like,
573
00:20:57,640 --> 00:20:58,270
Ooh, you know,
574
00:20:58,270 --> 00:20:59,530
it's extra special,
575
00:20:59,530 --> 00:20:59,800
you know,
576
00:20:59,800 --> 00:21:01,770
instead of just it's,
577
00:21:01,790 --> 00:21:02,170
you know,
578
00:21:02,260 --> 00:21:04,300
a lot different than like a best buy gift card or
579
00:21:04,300 --> 00:21:05,830
so. Exactly.
580
00:21:05,890 --> 00:21:07,000
Exactly. Yeah.
581
00:21:07,030 --> 00:21:11,020
Anytime we can add any sort of handwritten anything into lengths,
582
00:21:11,410 --> 00:21:13,960
it is definitely for the best or like,
583
00:21:13,960 --> 00:21:14,260
you know,
584
00:21:14,350 --> 00:21:16,330
I don't know something in the mail.
585
00:21:16,330 --> 00:21:17,770
That's not a bill or junk.
586
00:21:18,520 --> 00:21:21,310
That's true is amazing.
587
00:21:21,520 --> 00:21:22,510
Which is so funny.
588
00:21:22,510 --> 00:21:24,400
Now I get so many,
589
00:21:24,400 --> 00:21:27,880
like all my credit cards are email and like virtual delivery
590
00:21:27,880 --> 00:21:28,510
and this and that.
591
00:21:28,510 --> 00:21:31,150
Like I don't even get bills anymore in the mail.
592
00:21:31,150 --> 00:21:33,100
It's now just like pretty much all junk,
593
00:21:33,550 --> 00:21:38,620
all the fun things.
594
00:21:38,620 --> 00:21:43,000
Sometimes A snail mails feels like a true like treasure these
595
00:21:43,000 --> 00:21:43,750
days, you know,
596
00:21:44,920 --> 00:21:47,200
a Christmas card or holiday card or something.
597
00:21:47,200 --> 00:21:50,230
It's just like a thank you note or anything.
598
00:21:50,230 --> 00:21:54,250
I just love tangible notes in the mail.
599
00:21:55,510 --> 00:21:56,200
Oh my gosh.
600
00:21:56,230 --> 00:21:57,070
I agree.
601
00:21:57,370 --> 00:21:57,670
I mean,
602
00:21:57,670 --> 00:21:58,030
I, yeah,
603
00:21:58,030 --> 00:21:59,800
the most excited I get is when they put one of
604
00:21:59,800 --> 00:22:01,720
my Amazon things in my mailbox is set up at my
605
00:22:01,720 --> 00:22:02,230
door. I'm like,
606
00:22:02,260 --> 00:22:03,610
oh, there's something in here,
607
00:22:05,590 --> 00:22:06,520
myself, whatever.
608
00:22:06,520 --> 00:22:06,940
I don't care.
609
00:22:09,980 --> 00:22:10,300
All right.
610
00:22:10,390 --> 00:22:10,720
All right.
611
00:22:10,720 --> 00:22:11,440
So gifts.
612
00:22:11,650 --> 00:22:13,420
So those are guest certificates.
613
00:22:13,420 --> 00:22:16,450
People contacting us wanting to give a gift for somebody else,
614
00:22:16,990 --> 00:22:18,670
but Christmas season,
615
00:22:18,670 --> 00:22:20,290
holiday season approaching,
616
00:22:20,410 --> 00:22:23,710
it's also a great practice to gift some of our best
617
00:22:23,710 --> 00:22:26,200
clients, which truly,
618
00:22:26,200 --> 00:22:26,830
again, guys,
619
00:22:26,830 --> 00:22:28,180
you don't have to overthink this.
620
00:22:28,180 --> 00:22:31,450
It can be as simple as that handwritten card of just
621
00:22:31,450 --> 00:22:32,680
saying Merry Christmas,
622
00:22:32,680 --> 00:22:33,520
thinking about you guys,
623
00:22:33,520 --> 00:22:35,110
hope you have a wonderful holiday season,
624
00:22:35,920 --> 00:22:36,520
that's it.
625
00:22:36,610 --> 00:22:37,480
And people are going to be like,
626
00:22:37,510 --> 00:22:40,210
oh, that was so nice of her to take the time
627
00:22:40,210 --> 00:22:40,870
to do that.
628
00:22:41,410 --> 00:22:42,850
So don't,
629
00:22:42,850 --> 00:22:43,570
don't be shy.
630
00:22:43,780 --> 00:22:49,120
But if somebody wants to do a little bit more for
631
00:22:49,120 --> 00:22:52,960
their clients or like maybe clients that are a certain price
632
00:22:52,960 --> 00:22:57,430
point, I've always done some ornaments in the past with like
633
00:22:57,430 --> 00:22:59,710
a picture from their session.
634
00:23:00,100 --> 00:23:02,110
I've done also a,
635
00:23:02,830 --> 00:23:06,280
a little calendar for like really good clients,
636
00:23:06,560 --> 00:23:08,440
like many multiple thousand,
637
00:23:08,590 --> 00:23:09,030
like the,
638
00:23:09,030 --> 00:23:10,180
the 3,500
639
00:23:10,180 --> 00:23:11,470
and up really kind of clients.
640
00:23:11,470 --> 00:23:14,760
I would sometimes do a take home was artifact uprising.
641
00:23:14,780 --> 00:23:17,080
They had a really pretty desktop calendar.
642
00:23:18,760 --> 00:23:19,540
That was gorgeous.
643
00:23:19,540 --> 00:23:20,530
So I would do like,
644
00:23:20,530 --> 00:23:21,760
something like that for them.
645
00:23:23,690 --> 00:23:25,720
Yeah. Your etchings could be a good gift too.
646
00:23:26,260 --> 00:23:27,220
So tell us,
647
00:23:27,580 --> 00:23:27,940
I guess,
648
00:23:28,150 --> 00:23:28,690
like what,
649
00:23:28,730 --> 00:23:31,270
what kind of thoughts do you have about client gifts?
650
00:23:31,270 --> 00:23:34,540
Is that something you utilize for your photography clients?
651
00:23:34,720 --> 00:23:36,250
Yes. For the photography clients?
652
00:23:36,250 --> 00:23:37,000
I do.
653
00:23:37,120 --> 00:23:38,650
Yeah. I have the little,
654
00:23:38,710 --> 00:23:42,040
I have these little tiny mini etchings that we also talked
655
00:23:42,040 --> 00:23:43,420
about in episode 29.
656
00:23:47,720 --> 00:23:50,000
So they have the little noses,
657
00:23:50,000 --> 00:23:52,610
the little muzzles on them of the different types of dog
658
00:23:52,610 --> 00:23:55,880
breeds, or I have one for the kitty people,
659
00:23:56,060 --> 00:24:00,080
but I made those as little tiny gifts,
660
00:24:00,110 --> 00:24:00,410
you know,
661
00:24:00,420 --> 00:24:03,380
just because sometimes you just want to give like,
662
00:24:03,380 --> 00:24:05,600
just a little thinking of you type a gift and they're
663
00:24:05,600 --> 00:24:06,920
only 35 bucks.
664
00:24:06,920 --> 00:24:07,610
So I'm like,
665
00:24:07,640 --> 00:24:08,780
oh, you know,
666
00:24:08,780 --> 00:24:10,130
those are good for,
667
00:24:10,670 --> 00:24:13,580
so I may even give my photography clients,
668
00:24:14,060 --> 00:24:14,540
one of those.
669
00:24:14,960 --> 00:24:15,860
So yeah.
670
00:24:16,430 --> 00:24:18,110
But they make perfect,
671
00:24:18,170 --> 00:24:18,710
like, you know,
672
00:24:18,710 --> 00:24:19,040
a little,
673
00:24:19,460 --> 00:24:21,200
even a little teacher gifts or whatever,
674
00:24:21,200 --> 00:24:22,250
but for clients,
675
00:24:22,250 --> 00:24:25,220
yeah. I think it's important to gift them with,
676
00:24:25,970 --> 00:24:26,360
you know,
677
00:24:26,360 --> 00:24:28,670
something. So they feel noticed.
678
00:24:28,670 --> 00:24:29,210
And like you said,
679
00:24:29,210 --> 00:24:31,910
it could even be like a holiday card just so they
680
00:24:31,910 --> 00:24:33,890
feel like you've stopped for a minute to like,
681
00:24:33,920 --> 00:24:36,110
think about them and appreciate their business.
682
00:24:36,560 --> 00:24:37,940
Yeah. Even I was thinking like,
683
00:24:37,940 --> 00:24:38,210
you know,
684
00:24:38,210 --> 00:24:39,380
if you're creating,
685
00:24:39,380 --> 00:24:40,910
cause I know for my holiday cards,
686
00:24:40,910 --> 00:24:41,480
it's like,
687
00:24:41,960 --> 00:24:43,100
I don't sign them.
688
00:24:43,100 --> 00:24:43,640
It's just like,
689
00:24:43,640 --> 00:24:44,810
I get them printed.
690
00:24:44,900 --> 00:24:46,910
I put them in an envelope off they go.
691
00:24:47,360 --> 00:24:49,760
But if even you were to take like a little sticky
692
00:24:49,760 --> 00:24:52,070
note and just write on there,
693
00:24:52,070 --> 00:24:54,020
like a sentence of like,
694
00:24:54,770 --> 00:24:55,640
Hey, you know,
695
00:24:55,730 --> 00:24:59,120
so-and-so and so-and-so hope you guys are having a wonderful holiday
696
00:24:59,120 --> 00:24:59,900
season, Nicole,
697
00:25:00,890 --> 00:25:01,340
you know,
698
00:25:01,370 --> 00:25:03,080
like even just,
699
00:25:03,080 --> 00:25:05,300
that is amazing.
700
00:25:05,720 --> 00:25:07,400
But yeah,
701
00:25:07,400 --> 00:25:08,480
that's it there's,
702
00:25:09,160 --> 00:25:12,050
it's so nice to just get something.
703
00:25:12,050 --> 00:25:12,740
Cause you know,
704
00:25:12,740 --> 00:25:16,610
just think back to when you're running ragged around the holiday
705
00:25:16,610 --> 00:25:20,390
season, it's so busy and you just get like this little
706
00:25:20,480 --> 00:25:21,500
gift. I mean,
707
00:25:21,830 --> 00:25:25,580
no matter what it is it's so it just makes you
708
00:25:25,580 --> 00:25:28,460
smile. Yeah.
709
00:25:28,730 --> 00:25:30,530
Yeah. So quick question though,
710
00:25:30,530 --> 00:25:31,670
about the mini etchings,
711
00:25:32,000 --> 00:25:35,180
are these some things that you have like on hand,
712
00:25:35,180 --> 00:25:36,680
is there a lead time?
713
00:25:36,680 --> 00:25:38,780
Cause I know a lot of labs I've been getting a
714
00:25:38,780 --> 00:25:40,640
ton of emails from my labs,
715
00:25:40,640 --> 00:25:43,370
like order by X date or the price,
716
00:25:43,370 --> 00:25:46,430
the shipping price is going up or it's getting more expensive
717
00:25:46,430 --> 00:25:48,410
or here's our hard cutoff time.
718
00:25:48,410 --> 00:25:49,070
Cause that's,
719
00:25:49,250 --> 00:25:50,480
that's like right around the corner,
720
00:25:52,160 --> 00:25:54,560
if not already passed by the time this airs.
721
00:25:54,860 --> 00:25:56,330
So yeah.
722
00:25:56,540 --> 00:25:57,260
What do you for,
723
00:25:57,260 --> 00:25:58,010
if someone is like,
724
00:25:58,040 --> 00:25:59,540
oh, a mini etching would be cute.
725
00:25:59,540 --> 00:26:00,650
Can you tell us about those?
726
00:26:00,650 --> 00:26:04,310
Like what breeds and I know cat and then like if
727
00:26:04,310 --> 00:26:05,210
there's a lead time.
728
00:26:05,840 --> 00:26:08,930
Yeah. So the nice thing too about these was I wanted
729
00:26:08,930 --> 00:26:12,260
to make something that was pre-made because you know,
730
00:26:12,260 --> 00:26:13,910
most of my etchings are custom,
731
00:26:13,920 --> 00:26:16,640
so people will send me their photo and then I edge
732
00:26:16,650 --> 00:26:19,550
the photo onto the metal plate and run it through my
733
00:26:19,550 --> 00:26:20,150
printing press,
734
00:26:20,600 --> 00:26:24,680
but I wanted something smaller and that's why I can offer
735
00:26:24,680 --> 00:26:28,100
them at the $35 price is because they're already made.
736
00:26:28,670 --> 00:26:32,210
And so sometimes people will have me just personalize it with
737
00:26:32,210 --> 00:26:33,710
a pet's name down below.
738
00:26:34,700 --> 00:26:36,350
So it's like totally ready to go.
739
00:26:36,350 --> 00:26:38,870
But the funny thing is a lot of people started asking
740
00:26:38,870 --> 00:26:40,370
for like custom noses.
741
00:26:40,490 --> 00:26:41,660
I wasn't expecting that.
742
00:26:42,380 --> 00:26:44,700
And so they'd send me their photo and just want me
743
00:26:44,700 --> 00:26:46,800
to do like an etching of the nose.
744
00:26:47,940 --> 00:26:50,930
So I finally put the product up on my website and
745
00:26:51,240 --> 00:26:52,140
have that up there.
746
00:26:52,140 --> 00:26:54,330
But these are nice because they're,
747
00:26:54,420 --> 00:26:54,900
you know,
748
00:26:54,930 --> 00:26:55,980
they're already made,
749
00:26:56,820 --> 00:26:59,130
they're easy for me to just pop in the mail and
750
00:26:59,130 --> 00:27:01,140
they come in a little five by five mat.
751
00:27:01,890 --> 00:27:04,530
So you can get them this way.
752
00:27:04,590 --> 00:27:08,550
Or there's these little tiny table easels that I found at
753
00:27:08,550 --> 00:27:09,210
hobby lobby.
754
00:27:09,870 --> 00:27:11,430
And I think Michael's has them too.
755
00:27:11,730 --> 00:27:12,990
And that way,
756
00:27:13,260 --> 00:27:15,840
I mean these costs like I dunno a buck or something.
757
00:27:16,800 --> 00:27:18,510
And so it's easy to,
758
00:27:19,230 --> 00:27:19,530
you know,
759
00:27:19,560 --> 00:27:21,840
get them with this so they can start enjoying it right
760
00:27:21,840 --> 00:27:27,210
away for the five by five size is a standard frame
761
00:27:27,210 --> 00:27:28,320
size, believe it or not.
762
00:27:29,280 --> 00:27:30,480
So yeah.
763
00:27:30,510 --> 00:27:31,140
So anyway,
764
00:27:31,140 --> 00:27:31,800
people can,
765
00:27:32,220 --> 00:27:32,460
you know,
766
00:27:32,460 --> 00:27:33,330
do whatever they want,
767
00:27:33,330 --> 00:27:35,550
but it's cute just even by itself.
768
00:27:35,580 --> 00:27:36,120
Cause I,
769
00:27:36,340 --> 00:27:38,880
I have it wrapped like in a little craft,
770
00:27:39,450 --> 00:27:42,000
all envelope with a stamp of my logo,
771
00:27:42,300 --> 00:27:43,680
gray boy pet prints,
772
00:27:43,740 --> 00:27:44,160
you know,
773
00:27:44,160 --> 00:27:45,900
and then have it wrapped with pretty ribbon.
774
00:27:45,900 --> 00:27:47,190
And it's just a fun,
775
00:27:47,190 --> 00:27:48,360
like thinking of you gifts.
776
00:27:48,420 --> 00:27:49,860
So That's perfect.
777
00:27:49,950 --> 00:27:50,670
That's awesome.
778
00:27:51,090 --> 00:27:53,730
And then did I hear you say before that you're going
779
00:27:53,730 --> 00:27:55,980
to have a special code for hair of the dog listeners
780
00:27:55,980 --> 00:27:58,550
if they would like to do something?
781
00:27:58,560 --> 00:27:59,850
Yeah, yeah.
782
00:27:59,880 --> 00:28:03,690
For those who wanted to order their own custom etching,
783
00:28:04,920 --> 00:28:06,870
I will offer that code.
784
00:28:06,870 --> 00:28:08,700
So let's do hair of the dog.
785
00:28:08,700 --> 00:28:11,670
So H O T D and then 30.
786
00:28:11,730 --> 00:28:16,110
So I can do a 30% savings because your guys' images
787
00:28:16,110 --> 00:28:23,280
are gorgeous and it's so much easier to do Absolutely horrendously,
788
00:28:23,990 --> 00:28:28,880
man. Yeah.
789
00:28:28,880 --> 00:28:31,770
Yeah. We talked a little bit about your process in episode
790
00:28:31,770 --> 00:28:37,110
29, which requires taking it in and like changing some contrast.
791
00:28:37,110 --> 00:28:39,180
So you have a nest select work with,
792
00:28:39,630 --> 00:28:41,700
so when you have a well-lit image,
793
00:28:41,730 --> 00:28:43,320
it makes your job much easier.
794
00:28:44,640 --> 00:28:45,150
Oh my gosh.
795
00:28:45,270 --> 00:28:50,250
My photographer images are a dream to work on some That's
796
00:28:50,250 --> 00:28:51,270
perfect. And so,
797
00:28:51,300 --> 00:28:53,100
yeah, so those are the custom,
798
00:28:53,370 --> 00:28:56,250
the custom pieces that have the discount.
799
00:28:56,580 --> 00:28:58,890
And then if they want to order any of these,
800
00:28:58,890 --> 00:29:01,530
like in stock kind of noses,
801
00:29:01,600 --> 00:29:03,510
just go to the website and those,
802
00:29:03,570 --> 00:29:04,770
those aren't part of the discount,
803
00:29:04,770 --> 00:29:06,570
but they are there and they are really affordable.
804
00:29:06,570 --> 00:29:07,830
So it was a great little gift.
805
00:29:08,640 --> 00:29:11,610
And if somebody does get assigned to do that for client
806
00:29:11,610 --> 00:29:13,560
gifting, I'm happy to do like a bundle.
807
00:29:14,400 --> 00:29:15,150
Perfect. Okay.
808
00:29:15,300 --> 00:29:16,350
Yeah. No.
809
00:29:16,440 --> 00:29:17,970
So just reach out to Mandy for that.
810
00:29:18,690 --> 00:29:19,590
That's fantastic.
811
00:29:19,590 --> 00:29:24,210
I hope this has gotten everybody thinking about what they might
812
00:29:24,210 --> 00:29:29,400
want to offer some clients or how to just navigate that
813
00:29:29,400 --> 00:29:32,040
whole gift certificate madness,
814
00:29:32,430 --> 00:29:34,560
because that's really what it is.
815
00:29:34,560 --> 00:29:35,340
And I think,
816
00:29:36,030 --> 00:29:36,570
oh my gosh,
817
00:29:36,750 --> 00:29:39,240
if we can save just one photographer,
818
00:29:39,240 --> 00:29:43,690
Mandy from like having to learn the hard way,
819
00:29:43,930 --> 00:29:48,460
why selling $199 gift certificate to somebody that was like a
820
00:29:48,460 --> 00:29:52,330
friend of the purchaser that has doesn't value pet photography and
821
00:29:52,330 --> 00:29:53,800
it just covered the session fee.
822
00:29:55,330 --> 00:29:57,310
Yeah. That's not pleasant.
823
00:29:57,340 --> 00:29:58,390
Don't do it guys.
824
00:29:58,390 --> 00:29:58,990
Don't do it.
825
00:29:59,390 --> 00:30:00,430
If you've listened to this,
826
00:30:00,430 --> 00:30:03,220
just say no and yeah.
827
00:30:03,370 --> 00:30:06,250
Create your own little fence around your gift certificate offerings.
828
00:30:06,880 --> 00:30:10,540
Mandy, thank you for being here with us.
829
00:30:10,930 --> 00:30:13,540
Can you let everybody know what your website is,
830
00:30:13,540 --> 00:30:15,070
where to find you all that good stuff.
831
00:30:15,820 --> 00:30:18,700
Right. So on social media,
832
00:30:18,730 --> 00:30:24,430
I'm on Facebook and Instagram as gray boy pet prints.
833
00:30:24,490 --> 00:30:26,860
I'm also on clubhouse for those of you who are on
834
00:30:26,860 --> 00:30:28,090
clubhouse and,
835
00:30:28,870 --> 00:30:31,870
And it's a gray boy with G R E Y.
836
00:30:32,560 --> 00:30:33,280
Yup. Yup.
837
00:30:33,370 --> 00:30:34,960
Yeah. I mean boy pet prints,
838
00:30:35,020 --> 00:30:36,340
but my website,
839
00:30:36,370 --> 00:30:39,340
this is confusing pet portraits.
840
00:30:40,480 --> 00:30:41,650
Gotcha. Gotcha.
841
00:30:43,360 --> 00:30:44,980
Perfect. Awesome.
842
00:30:45,880 --> 00:30:46,600
Awesome, Mandy,
843
00:30:46,600 --> 00:30:47,230
thank you so much.
844
00:30:47,230 --> 00:30:51,070
You have any parting words of advice for anybody out there
845
00:30:51,100 --> 00:30:54,760
listening, coming up to this busy holiday season with their clients
846
00:30:54,790 --> 00:30:56,470
or potential clients.
847
00:30:56,590 --> 00:31:00,100
Right. I think just making it as easy as we can,
848
00:31:00,100 --> 00:31:00,640
you know,
849
00:31:01,630 --> 00:31:05,770
because I know the season is stressful just for anybody,
850
00:31:05,770 --> 00:31:07,600
but then when you own your own business,
851
00:31:07,660 --> 00:31:08,110
it's like,
852
00:31:08,140 --> 00:31:10,570
wait, what am I supposed to do for black Friday,
853
00:31:10,570 --> 00:31:11,500
small business,
854
00:31:11,890 --> 00:31:13,090
like cyber Monday,
855
00:31:13,090 --> 00:31:13,330
you know?
856
00:31:14,290 --> 00:31:16,000
But, but yeah,
857
00:31:16,000 --> 00:31:19,420
I mean just keeping it simple and then with the gift
858
00:31:19,420 --> 00:31:24,070
certificates, just being of greater service by one,
859
00:31:24,070 --> 00:31:26,800
making sure they know exactly what it covers,
860
00:31:26,800 --> 00:31:27,280
you know,
861
00:31:27,760 --> 00:31:29,890
and to just suggesting,
862
00:31:29,890 --> 00:31:30,550
Hey, you know,
863
00:31:30,970 --> 00:31:32,770
if you want to do the intro email,
864
00:31:32,860 --> 00:31:34,990
that would totally,
865
00:31:35,260 --> 00:31:35,530
you know,
866
00:31:35,530 --> 00:31:40,780
make it even more special for your risk recipients and you
867
00:31:40,780 --> 00:31:42,160
know, just those kinds of things.
868
00:31:42,340 --> 00:31:43,810
Yeah. Yeah,
869
00:31:43,870 --> 00:31:48,130
absolutely. I love that you brought up actually I'm like cyber
870
00:31:48,130 --> 00:31:51,430
Monday and well,
871
00:31:51,460 --> 00:31:52,480
gosh, all the things,
872
00:31:52,870 --> 00:31:56,170
all the I can't black Friday and what small business Saturday
873
00:31:56,170 --> 00:31:57,610
it's like every day has a day.
874
00:31:57,850 --> 00:32:02,440
And I think a lot of people get completely overwhelmed feeling
875
00:32:02,440 --> 00:32:04,750
like they need to take part of every single one of
876
00:32:04,750 --> 00:32:08,860
those Hundred percent optional.
877
00:32:09,070 --> 00:32:11,950
Like there's so much noise.
878
00:32:13,180 --> 00:32:13,990
I, I'm not,
879
00:32:13,990 --> 00:32:17,050
I'm not doing anything in my photography business or hair of
880
00:32:17,050 --> 00:32:18,250
the dog with any of it,
881
00:32:19,000 --> 00:32:22,090
partly because I'm gonna be totally off the grid on vacation
882
00:32:22,090 --> 00:32:23,140
and the Galapagos and that point,
883
00:32:23,290 --> 00:32:28,750
but also just because there's so much noise during that time
884
00:32:29,200 --> 00:32:30,880
that I don't know,
885
00:32:30,880 --> 00:32:33,460
I think you're better served.
886
00:32:33,460 --> 00:32:38,140
This is a whole nother conversation taking that like email connection
887
00:32:38,140 --> 00:32:40,070
point and,
888
00:32:40,100 --> 00:32:43,790
and utilizing that before or after,
889
00:32:43,790 --> 00:32:46,730
or in different ways that are more of service and not
890
00:32:46,730 --> 00:32:49,940
just Hey sale sale sale because everything's on sale.
891
00:32:51,620 --> 00:32:54,110
Yeah. So don't feel like you have to be part of
892
00:32:54,110 --> 00:32:55,130
that. Of course,
893
00:32:55,130 --> 00:32:56,600
if there's something that you feel called,
894
00:32:56,600 --> 00:32:56,900
they're like,
895
00:32:56,930 --> 00:32:58,820
oh, I think this is a great fit for my brand
896
00:32:58,820 --> 00:32:59,600
or my business.
897
00:32:59,960 --> 00:33:01,820
Sure. You can definitely do that,
898
00:33:02,090 --> 00:33:07,010
but you always just want to keep an eye on what
899
00:33:07,010 --> 00:33:11,360
kind of sale you're offering because there's a different kind of
900
00:33:11,360 --> 00:33:12,680
sale. Like for instance,
901
00:33:13,370 --> 00:33:15,650
how often do you go to Apple's website and be like,
902
00:33:15,710 --> 00:33:16,250
oh man,
903
00:33:16,250 --> 00:33:18,710
computers are 20% off today.
904
00:33:20,750 --> 00:33:23,900
Never. How often do you go into Kohl's?
905
00:33:24,140 --> 00:33:24,620
And they're like,
906
00:33:24,620 --> 00:33:26,480
Hey, everything's 20% off.
907
00:33:26,480 --> 00:33:30,140
Here's your 37 coupons every day.
908
00:33:30,380 --> 00:33:32,900
So just make sure you know,
909
00:33:32,900 --> 00:33:37,040
which lane your brand is staying in and you know,
910
00:33:37,040 --> 00:33:41,810
and there's nothing wrong with offering a special discount to a
911
00:33:41,810 --> 00:33:44,090
small segment of your audience directly,
912
00:33:44,570 --> 00:33:50,510
but always think twice before posting sales and special offers like
913
00:33:50,510 --> 00:33:51,800
all over your website,
914
00:33:51,800 --> 00:33:55,100
all over online for like public facing.
915
00:33:55,460 --> 00:33:58,580
Because I think that starts to put you more into that
916
00:33:58,580 --> 00:34:00,590
Cole's lane where,
917
00:34:01,460 --> 00:34:01,910
you know,
918
00:34:02,150 --> 00:34:03,740
apple doesn't really do any discounts,
919
00:34:03,740 --> 00:34:05,390
so you don't have to do any discounts,
920
00:34:06,380 --> 00:34:08,120
but you can kind of even do a middle of the
921
00:34:08,120 --> 00:34:10,820
road of sometimes offering a special,
922
00:34:11,120 --> 00:34:13,340
a special something to people directly,
923
00:34:13,640 --> 00:34:18,710
or maybe even you could even reach out to your best
924
00:34:18,710 --> 00:34:22,160
clients. And you know,
925
00:34:22,670 --> 00:34:26,120
it doesn't have to be around gift certificates or Christmas.
926
00:34:26,120 --> 00:34:27,950
It can be like the beginning of the year and just
927
00:34:27,950 --> 00:34:28,640
say, Hey,
928
00:34:29,780 --> 00:34:32,030
thank you so much for being an incredible client.
929
00:34:32,660 --> 00:34:35,960
I want to gift if you know other people that would
930
00:34:35,960 --> 00:34:37,370
enjoy this experience,
931
00:34:37,940 --> 00:34:41,660
like I would love to gift them with XYZ,
932
00:34:41,720 --> 00:34:42,890
special offer,
933
00:34:43,130 --> 00:34:44,030
gift, certificate,
934
00:34:44,270 --> 00:34:45,980
whatever you can figure out what that looks like.
935
00:34:46,430 --> 00:34:47,900
But you know,
936
00:34:47,900 --> 00:34:49,490
and offering that client to be like,
937
00:34:49,490 --> 00:34:50,900
if you want another session at any point,
938
00:34:50,900 --> 00:34:52,550
you're always welcome to the same offer.
939
00:34:52,940 --> 00:34:54,110
And you know,
940
00:34:54,110 --> 00:34:56,120
it's reaching out to those direct people.
941
00:34:56,150 --> 00:34:57,380
It's somebody that's already worked with.
942
00:34:57,380 --> 00:34:58,010
You already knows.
943
00:34:58,010 --> 00:34:58,670
You already loves,
944
00:34:58,670 --> 00:35:00,380
you knows what the price point is.
945
00:35:00,380 --> 00:35:04,010
So they would never offer that to any of their friends
946
00:35:04,010 --> 00:35:05,570
that they don't think could afford it.
947
00:35:05,600 --> 00:35:06,590
If their friends value,
948
00:35:06,590 --> 00:35:09,440
it's a totally different story and they probably wouldn't follow through,
949
00:35:09,770 --> 00:35:12,890
but they at least know that their friend likely has some
950
00:35:12,890 --> 00:35:13,880
disposable income.
951
00:35:14,300 --> 00:35:17,660
So I'm just going off on a whole nother tangent here.
952
00:35:17,660 --> 00:35:19,430
That's not really related to the podcast,
953
00:35:19,430 --> 00:35:23,240
but No,
954
00:35:23,240 --> 00:35:25,160
that's helpful that people around this time,
955
00:35:25,160 --> 00:35:25,610
you know,
956
00:35:26,180 --> 00:35:30,050
there's so much pressure like Q4 is here.
957
00:35:30,050 --> 00:35:30,830
Like, oh,
958
00:35:30,860 --> 00:35:31,880
what are you going to do?
959
00:35:31,880 --> 00:35:32,450
It's just like,
960
00:35:32,570 --> 00:35:35,000
Right. And it's cyber Monday.
961
00:35:35,000 --> 00:35:35,630
What are you doing?
962
00:35:35,630 --> 00:35:36,620
Small business Saturday.
963
00:35:36,620 --> 00:35:38,730
You have to put an you like you don't,
964
00:35:38,820 --> 00:35:39,930
you don't have to.
965
00:35:40,500 --> 00:35:40,890
I mean,
966
00:35:40,890 --> 00:35:41,970
it could even be as,
967
00:35:41,970 --> 00:35:43,680
Hey, it's small business Saturday.
968
00:35:43,740 --> 00:35:44,910
We're a small business.
969
00:35:44,910 --> 00:35:49,170
Here's a couple of other great small businesses as support done.
970
00:35:49,170 --> 00:35:50,490
It doesn't have to be a sale.
971
00:35:51,240 --> 00:35:52,350
So yeah,
972
00:35:56,040 --> 00:35:57,720
Exactly. Those are great too.
973
00:35:57,900 --> 00:36:00,510
That's like types of offers I actually really enjoy doing,
974
00:36:00,510 --> 00:36:01,890
which is something like,
975
00:36:01,920 --> 00:36:02,790
Hey, you know,
976
00:36:02,790 --> 00:36:05,160
if your session fee is usually just a session fee,
977
00:36:05,430 --> 00:36:06,060
maybe it's,
978
00:36:06,060 --> 00:36:10,470
Hey, if you booked during this week or whatever that your
979
00:36:10,470 --> 00:36:11,940
session fee becomes a product credit,
980
00:36:12,240 --> 00:36:14,580
or when you purchase a,
981
00:36:14,670 --> 00:36:14,970
you know,
982
00:36:14,970 --> 00:36:16,980
a 16 by 24 larger wall piece,
983
00:36:17,430 --> 00:36:21,300
you're going to get the<inaudible> the digital file of that piece
984
00:36:21,440 --> 00:36:22,260
included, you know,
985
00:36:22,260 --> 00:36:24,570
whatever. It could be like a gift when you purchase this,
986
00:36:24,570 --> 00:36:25,650
you get the special thing.
987
00:36:26,100 --> 00:36:27,750
So those are the best.
988
00:36:27,750 --> 00:36:30,030
Those, those do not put you in the Cole's lane,
989
00:36:30,660 --> 00:36:33,150
which I actually have a whole bunch of stuff.
990
00:36:33,180 --> 00:36:33,990
Did you guys know?
991
00:36:33,990 --> 00:36:34,860
I'm sure you do.
992
00:36:35,070 --> 00:36:37,410
When you order stuff from Amazon so much easier.
993
00:36:37,410 --> 00:36:39,300
Now you can drop it off at different places.
994
00:36:39,720 --> 00:36:42,750
So our closest is a Kohl's and I mean,
995
00:36:42,750 --> 00:36:43,470
they're smart.
996
00:36:44,040 --> 00:36:44,880
They are smart.
997
00:36:44,880 --> 00:36:45,360
And they,
998
00:36:45,630 --> 00:36:46,920
they run in their lane.
999
00:36:46,920 --> 00:36:49,410
Well, they know what their lane is and their lane is
1000
00:36:49,410 --> 00:36:52,230
the lane of the always having a sale because you drop
1001
00:36:52,230 --> 00:36:55,320
off your Amazon stuff to return and they're like,
1002
00:36:55,320 --> 00:36:57,030
here's a 20% off coupon.
1003
00:36:57,300 --> 00:36:58,620
And then it sucks you in,
1004
00:36:58,620 --> 00:37:00,750
because if you spend whatever amount,
1005
00:37:00,750 --> 00:37:03,180
$50, here's your Kohl's cash come back.
1006
00:37:03,180 --> 00:37:04,260
Cause it's free money.
1007
00:37:04,560 --> 00:37:05,700
Then I spent some more and you're like,
1008
00:37:05,730 --> 00:37:07,170
here's some Mar Kohl's cash.
1009
00:37:07,170 --> 00:37:08,400
And it's like me,
1010
00:37:08,410 --> 00:37:10,710
I need to get out of this Kohl's cash cycle.
1011
00:37:13,040 --> 00:37:15,600
Terrible. They do.
1012
00:37:15,810 --> 00:37:16,860
They do so.
1013
00:37:17,370 --> 00:37:18,480
Not saying it's bad.
1014
00:37:18,480 --> 00:37:20,190
If you want to play in the Cole's lane for your
1015
00:37:20,190 --> 00:37:23,940
business, just know that you are and do it on purpose.
1016
00:37:24,240 --> 00:37:27,420
That's that's my only goal because really truly a pet photography
1017
00:37:27,420 --> 00:37:29,040
business can be high volume,
1018
00:37:29,040 --> 00:37:29,700
low volume.
1019
00:37:29,700 --> 00:37:31,650
It can look like whatever you want,
1020
00:37:32,190 --> 00:37:35,070
but I just want you to make that decision with purpose.
1021
00:37:35,220 --> 00:37:36,780
So anyway,
1022
00:37:36,810 --> 00:37:38,100
I think that's a good spot to wrap up.
1023
00:37:39,540 --> 00:37:40,590
We're all keep going on.
1024
00:37:40,590 --> 00:37:41,910
Random pricing tangents.
1025
00:37:44,460 --> 00:37:45,210
Well, Mandy,
1026
00:37:45,210 --> 00:37:49,110
thank you again for being here with us and yeah,
1027
00:37:49,170 --> 00:37:51,420
you have a wonderful holiday season.
1028
00:37:52,110 --> 00:37:52,730
Thank you.
1029
00:37:54,120 --> 00:37:55,200
Happy holidays.
1030
00:37:55,260 --> 00:37:55,620
Thank you.
1031
00:37:55,620 --> 00:37:56,220
Thank you.
1032
00:37:56,220 --> 00:37:59,160
And to all of you guys out there and HOD land
1033
00:37:59,640 --> 00:38:00,060
right back,
1034
00:38:00,240 --> 00:38:03,870
just same to you and we will see you next week.
1035
00:38:04,200 --> 00:38:04,830
Bye everybody.
1036
00:38:05,550 --> 00:38:07,740
If you enjoy this podcast episode,
1037
00:38:07,740 --> 00:38:11,130
go ahead and take a screenshot of this episode on your
1038
00:38:11,130 --> 00:38:14,370
phone and post it up there on your Instagram stories and
1039
00:38:14,370 --> 00:38:17,910
be sure to tag us at hair of the dog academy.
1040
00:38:18,000 --> 00:38:21,570
And we would just love to see how you're listening and
1041
00:38:21,570 --> 00:38:22,680
a full disclosure.
1042
00:38:22,830 --> 00:38:26,250
Sometimes we just like to give away a little pet photographer,
1043
00:38:26,250 --> 00:38:30,090
swag in the form of hair of the dog t-shirts and
1044
00:38:30,090 --> 00:38:32,670
sweatshirts. So what are you waiting for?
1045
00:38:32,700 --> 00:38:35,800
Go ahead and share that screenshot of this episode.
1046
00:38:36,070 --> 00:38:37,930
And don't forget to tag us at hair,
1047
00:38:37,930 --> 00:38:38,740
the dog academy.
1048
00:38:38,980 --> 00:38:40,000
And while you're there,
1049
00:38:40,030 --> 00:38:42,310
maybe you want to jump on over to our account and
1050
00:38:42,310 --> 00:38:44,320
see what we're up to on the gram.
1051
00:38:44,380 --> 00:38:46,090
We'd love to connect with you.
1052
00:38:47,440 --> 00:38:49,660
Thanks for listening to the hair of the dog podcast.
1053
00:38:49,810 --> 00:38:52,240
This was episode number 113.
1054
00:38:52,570 --> 00:38:54,520
If you want to check out the show notes for access
1055
00:38:54,520 --> 00:38:55,570
to any of these links,
1056
00:38:55,600 --> 00:39:00,850
simply go to www.hairofthedogacademy.com/
1057
00:39:00,850 --> 00:39:03,850
1, 1 3.
1058
00:39:03,850 --> 00:39:06,970
Thanks for listening to this episode of hair of the dog
1059
00:39:06,370 --> 00:39:08,800
podcast. If you enjoyed this show,
1060
00:39:08,860 --> 00:39:10,570
please take a minute to leave a review.
1061
00:39:10,780 --> 00:39:11,680
And while you're there,
1062
00:39:11,830 --> 00:39:13,180
don't forget to subscribe.
1063
00:39:13,210 --> 00:39:16,690
So you don't miss our upcoming episodes online thing.
1064
00:39:17,080 --> 00:39:19,750
If you are ready to dive into more resources,
1065
00:39:20,020 --> 00:39:25,420
head over to our [email protected].
1066
00:39:25,750 --> 00:39:28,960
Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
