IN THIS EPISODE:

#186 - If you're a regular listener to this podcast, you know I'm a big fan of gratitude and acknowledging our wins. 

And holy cow, am I full of wins and gratitude today. J. Nichole Smith and I are still soaring from all the wins we counted at Global Pet Expo, where we re-introduced the pet industry to Animalhaus Stock Photography. 

Global Pet Expo is one of the biggest pet-industry trade shows and to get in, you have to be either an exhibitor or a buyer. It is seriously exclusive and we were granted access to more than 1,000 pet-related businesses from around the world. 

The response was overwhelmingly positive! Not only were they super excited about the stock photography available on the site but there was also one big clincher for many of those businesses: our new match-making service where we make it SUPER easy for them to hire commercial pet photographers by matching them with alumni of our Commercial Pet Photography Academy (more details on that soon).  

As if that wasn't enough, we also invited three photographers from our recent class of Commercial Pet Photography Academy alumni to join us and kick-start their own commercial photography aspirations.

 Amanda, Angela, and Jennifer were voted by their peers to have the biggest breakthroughs from the course and that’s how they got their golden ticket to Global. While there they were unleashed to network with all of those businesses and use the knowledge they gained in the course to go home with huge successes, including some contracts to start negotiating!  

On today's Hair of the Dog podcast, Nic and I take you behind the scenes of Global. We chat about all those wins and the future of the commercial pet photography industry. 

What to listen for 

8:19 The three ways pet-related brands can work with Animalhaus 

14:21 The surprising thing pet brands know they need in their images 

18:20 How our guest photographers booked clients at the show 

26:43 Why you should explore commercial pet photography  

32:14 Why you shouldn't explore commercial pet photography  

Are you ready to expand your pet photography business and break into the world of commercial pet photography? Join us for the Transform Your Business with Pet Photography training series with a private podcast and live workshops. 

We get started on April 12 but you can register now.

Resources From This Episode:

• Connect with us on Instagram and YouTube.
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.