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Hey there.

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Welcome back to the Hair of the Dog podcast.

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I'm your host,

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Nicole Begley.

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In today's conversation,

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it's for all of you out there that maybe wants to

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do a little charitable marketing,

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that wants to maybe volunteer with rescues,

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that wants to donate to silent auctions,

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that wants to do something in your business,

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partnering with men,

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one of the many rescues in your area,

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but maybe you aren't sure how to reach out to them,

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or maybe you've tried to work with them and it didn't

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go as well as you had hoped.

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Well, today we have fellow pet photographer and fellow rescue volunteer

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and previous team member Courtney Bryson,

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who is going to be breaking down all of the details

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for us about how we can best approach different rescues,

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what we can do,

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what rescues need from us,

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how to know what the right rescue to work with is.

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Just all of the things.

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All of the things,

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all of the questions that you have had about working with

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rescues hopefully will be answered here in this episode.

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So stay tuned.

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Welcome to The Hair of the Dog podcast.

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If you are a pet photographer ready to make more money

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and start living a life by your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to the Hair of the Dog podcast.

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I'm your host Nicole Begley,

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and today we have a repeat guest,

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Courtney Bryson from CM Bryson Photography,

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and we're talking all about rescues today.

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So Courtney,

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welcome back to the podcast.

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Hey, glad to be here.

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Awesome. You guys might remember Courtney from a previous podcast.

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She was back on the podcast back in episode number 41

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where we were talking about how she found success in her

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business, living in a small town of only 800 people.

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And we also learned of your previous experience in the wedding

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gown industry,

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which was fascinating.

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So you guys have to go listen to that episode if

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you want more details on that.

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But today we're talking about rescues.

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And Courtney,

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you're super involved with rescues.

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Tell us a little bit about how you got involved with

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them and kind of what that looks like.

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Yeah, so I'm only a dog photographer because I got involved

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in rescue.

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Originally. We decided that we wanted to adopt a dog and

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we wanted to find a special needs dog.

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And so in 2009 we adopted BOCES who was a deaf

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Boston Terri,

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and kind of got sucked into this world of rescue.

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From there we were foster homes,

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we ran events,

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we fundraised.

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And then in 2014 we actually founded,

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my wife and I founded a rescue for specifically Boston Terris

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that are medically fragile or have special needs tied in with

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all of that.

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We run a dog food program and we distribute about 15,000

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pounds of food a week with that.

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And I serve as the president of the board of our

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county's humane society and did a short stent as their director

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of operations for about two years.

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Oh wow.

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Well, two years is not short.

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That's that's that's an actual stint.

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Yeah. That's awesome.

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I didn't realize you were involved in that many different aspects

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of it.

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That's fantastic.

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Yeah. Wow.

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So where do you even wanna start?

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Do we wanna start with like if,

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if people want to start working with rescues,

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what that looks like?

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And we could talk about like kind of finding a rescue

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and start to go from there.

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But is there anything else that you want to get across

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to people before we dive into all of these details of

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what this world kind of looks like and how to kind

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of get started involved getting involved with this world?

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Yeah, so I actually originally reached out to,

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Cause I've seen in the circle community and in various other

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groups, people getting really frustrated trying to work with a rescue

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or find a rescue or get them to respond.

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And I think until you've kind of been on the other

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side, it's hard to know where they're coming from.

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Like it seems like a no brainer.

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Oh, this person wants to help me raise money or take

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great photos of my dogs.

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Why aren't they all kind of like saying Yes.

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Great. And so I kinda wanted to talk a little bit

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about, you know,

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what it looks like on the other side of rescue and

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kind of now being on both sides of the coin as

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the photographer raising money for a rescue and as the person

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running a rescue.

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And then as a photographer,

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how do you find a good rescue?

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How do you know who's going to help you promote whatever

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event that you're running so that it's successful for both of

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you? Cause that's really the ultimate goal,

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Right? Right.

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Yeah, absolutely.

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Perfect. All right,

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so do you just wanna dive into that or is there

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anything there you wanna touch on first?

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I can dive in.

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So all Right,

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so let's,

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yeah, let's dive in with with yeah,

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figuring out where to find a rescue and all of that

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kind of stuff.

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So go ahead and take it away and yeah,

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I'm excited to,

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excited to dive into all this.

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So kinda the first thing when you look at wanting to

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work with a group is finding a rescue that's gonna be

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a good fit for you.

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And there's so many kind of different variations of what rescue

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looks like.

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So it's kind of like if you can kind of create

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a list of what things that you're interested in and what

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rescues touch on those things,

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I think you're gonna be more successful in the long run.

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You can choose something like an all species rescue.

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They kind of do dogs,

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cats, Guinea pigs,

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whatever. Or there are like species specific,

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so people that just do dogs or just do horses.

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There's breed specific kind of like a,

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what I do with the Boston Terri Rescue.

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We really just do Boston's and the occasional Frenchy.

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And then kind of even expanding out from there.

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There are people that specialize in international rescue,

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like I know Nicole you've adopted from rescues that in import

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out of Puerto Rico.

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Yeah, yeah.

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Zoe was from the SADO project in Puerto Rico and little

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Cammy here is from the British Virgin Islands,

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but she ended up already coming through a local rescue here

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in Charlotte.

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But the island dogs have my heart for sure.

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Yeah. So like if that's a thing that you love,

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that's a place you can look.

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And there are rescues that work really exclusively with the dog

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meat trades out of China or out of the Middle East.

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Oh yeah.

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And like Travis and his galagos and The,

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Even when I was in,

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yeah, when I was in Spain last time in 2016,

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I ended up bringing home two galagos for our local Greyhound

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rescue who was a client of mine.

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And they were going and I was like,

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Oh, I'm gonna be in Barcelona.

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I can bring dogs home.

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They're like,

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Oh my gosh,

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yes please.

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And so long story short,

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my like really,

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really good friends adopted those two dogs,

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which is awesome cuz I still get to see them.

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I'm like their in now.

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Cool. That's awesome.

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I love it.

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Yeah, so there's international,

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there's like regional,

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so like my county's Humane Society really focuses just on a

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regional area and then there's like almost like hyper local,

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you'll have like city shelters or city rescues.

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So if you are targeting,

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like if you only work in a certain city,

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that's usually your bigger cities.

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New York has a couple,

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Chicago Baltimore has a really cool rescue organization for just the

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dogs in the city.

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Oh, interesting.

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And then you have to decide if you wanna work with

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private rescues or kind of government funded rescues and shelters because

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everybody needs help,

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but where do you fit in?

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And then there's also rescues like just for senior dogs or

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just for pets with medical needs.

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So when you kinda look at that list and figure out

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what you're interested in,

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then you can Google rescues that are gonna fit kind of

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an interest you already have.

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Yeah, no that's fantastic.

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Is there any resource out there other than Google to try

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to find some of these smaller rescues?

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Cuz there are so many rescues around,

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didn't know if you had any other advice other than just

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go ahead and start hitting that Google and start looking.

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Yeah, I would say Google Pet Finder,

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which is run by PetSmart,

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but they have almost all of the rescues are gonna list

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their animals there.

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Yeah. So you might have to pretend like you're Searchie for

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a dog,

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but they'll provide a list for you of rescues in your

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area. And spoiler alert,

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you might end up adopting a dog in the process,

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but that's a risk that comes with working north rescues.

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Yeah. And there's also rescue me.org,

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which is another one that will list out by state all

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of the different rescue organizations.

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Okay. Oh cool.

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Awesome. That's great.

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All right,

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so once you start to look at these different rescues,

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what's kind of,

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what's the next step?

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How do you start to figure out how to reach out

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to them or what what,

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what do you do next step?

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Do you kind of make your first list?

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Yeah, so I think if you kind of have a short

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list of,

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you know,

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seven or eight rescues that you might be interested in working

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with, then it's about do you know anybody that's connected there?

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Like do you have a friend or a client or your

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vet or whoever that's either adopted a dog or worked with

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them in the past or volunteered because that personal connection is

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gonna be the easiest way to get you in touch with

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the right people.

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At Rescue,

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A lot of your rescues are just run by volunteers,

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so no one's getting paid and that means you have another

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full-time job to pay for your volunteer work.

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So they're really busy and Yeah,

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overwhelmed with people contacting them.

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Yeah, I think that's probably the same whether you're looking at

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a really small local rescue where it is just volunteers,

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there's no paid staff.

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It might be one main person with a couple volunteers,

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or even those bigger city shelters,

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they're still underfunded.

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Like the amount of work that they have to do for

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the number of people they have do the job often does

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not match up.

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So I think the common theme is everyone there is really

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busy and really overwhelmed.

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Yeah. And I think the biggest key there is just finding

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some kind of even small connection where you can ask for

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that introduction.

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Yeah, yeah.

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It's just gonna move you up the list so much faster.

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Yeah, absolutely.

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And you guys would be amazed at how many people,

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like how easy it is usually to find that connection.

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00:10:33,900 --> 00:10:34,980
If you start asking,

269
00:10:35,390 --> 00:10:36,740
if you ask your clients,

270
00:10:36,740 --> 00:10:38,300
if you ask even your friends,

271
00:10:38,300 --> 00:10:40,380
if you ask just like a local Facebook post,

272
00:10:40,770 --> 00:10:42,660
I mean you could even potentially,

273
00:10:42,660 --> 00:10:44,580
I would imagine if there was one you really wanted to

274
00:10:44,580 --> 00:10:44,940
work with,

275
00:10:45,010 --> 00:10:46,300
like if there was a local,

276
00:10:46,480 --> 00:10:46,980
you know,

277
00:10:46,980 --> 00:10:49,420
we have Dogs of Charlotte kind of Facebook group could even

278
00:10:49,420 --> 00:10:50,340
post in there of,

279
00:10:50,340 --> 00:10:52,340
hey, I'm looking to get in touch with someone at this

280
00:10:52,340 --> 00:10:53,580
shelter. Does anybody have any,

281
00:10:53,720 --> 00:10:54,220
you know,

282
00:10:54,220 --> 00:10:55,420
connections or something,

283
00:10:55,680 --> 00:10:56,380
You know,

284
00:10:56,380 --> 00:11:00,540
there's, the internet has made it a lot easier to hopefully

285
00:11:00,540 --> 00:11:01,220
connect with them.

286
00:11:02,450 --> 00:11:04,170
Actually one other way that would probably be a,

287
00:11:04,170 --> 00:11:05,890
a helpful way to connect too,

288
00:11:06,420 --> 00:11:10,010
if there that rescues on social media is,

289
00:11:10,230 --> 00:11:10,770
you know,

290
00:11:11,530 --> 00:11:11,970
interacting with,

291
00:11:12,040 --> 00:11:12,770
excuse me,

292
00:11:12,770 --> 00:11:15,250
their social media and then a direct message there to that

293
00:11:15,250 --> 00:11:19,290
social media person that maybe to ask who to contact for

294
00:11:19,290 --> 00:11:19,730
certain things.

295
00:11:19,730 --> 00:11:21,450
That might be a a good way too.

296
00:11:21,840 --> 00:11:24,450
Yeah. And I think if you start kind of interacting with

297
00:11:24,450 --> 00:11:25,210
them on social media,

298
00:11:25,440 --> 00:11:28,330
then the people that are running the page start to recognize

299
00:11:28,330 --> 00:11:28,770
your name.

300
00:11:28,770 --> 00:11:31,890
So when you send them a direct message like,

301
00:11:31,890 --> 00:11:32,890
Oh, I remember that person.

302
00:11:33,440 --> 00:11:35,250
It's almost like when we're marketing for clients,

303
00:11:35,250 --> 00:11:38,090
like we just wanna be the name that comes up all

304
00:11:38,090 --> 00:11:38,490
the time.

305
00:11:38,580 --> 00:11:40,530
So when they start thinking pet photography,

306
00:11:40,790 --> 00:11:42,170
you are the name that comes up.

307
00:11:42,350 --> 00:11:42,930
All right.

308
00:11:43,060 --> 00:11:45,770
So some other ways to potentially connect.

309
00:11:46,130 --> 00:11:49,610
You mentioned maybe local businesses might be a good option.

310
00:11:50,370 --> 00:11:50,890
How does that work?

311
00:11:50,890 --> 00:11:54,280
So a lot of times vets are going to be seeing

312
00:11:54,280 --> 00:11:56,880
a lot of rescue dogs and your rescue is gonna have

313
00:11:56,880 --> 00:11:57,880
a pretty good contact with them.

314
00:11:57,880 --> 00:11:59,880
So ask your vet if they work with a rescue,

315
00:12:00,580 --> 00:12:02,800
ask where you get your dog food from,

316
00:12:03,210 --> 00:12:05,680
if they work with a rescue groomers.

317
00:12:05,680 --> 00:12:08,360
Those are all just kind of another way to find that

318
00:12:08,720 --> 00:12:10,640
personal connection so you can get that introduction.

319
00:12:11,050 --> 00:12:12,520
Perfect. Perfect.

320
00:12:12,870 --> 00:12:16,840
What about kind of vetting our potential rescues?

321
00:12:16,840 --> 00:12:19,080
Is there anything that you should kind of look up to

322
00:12:19,080 --> 00:12:20,560
make sure that,

323
00:12:20,830 --> 00:12:23,200
Yeah, I don't wanna say it's a legit rescue,

324
00:12:23,780 --> 00:12:24,720
but you know,

325
00:12:24,720 --> 00:12:27,320
to make sure that it's a a,

326
00:12:27,670 --> 00:12:32,000
a non-profit that you want to definitely partner with,

327
00:12:32,240 --> 00:12:35,120
Right? Because you wanna associate your name with their names,

328
00:12:35,120 --> 00:12:37,400
you kinda wanna make sure everybody is above board.

329
00:12:37,770 --> 00:12:40,640
So you can actually check on the IRS's website,

330
00:12:41,030 --> 00:12:42,840
just just irs.gov

331
00:12:43,450 --> 00:12:48,790
and all of your 5 0 1 C3 rescues have a

332
00:12:48,180 --> 00:12:48,790
specific number,

333
00:12:48,840 --> 00:12:50,870
an EIN number from the irs.

334
00:12:51,370 --> 00:12:54,190
You can search by that number or by their name and

335
00:12:54,190 --> 00:12:54,990
check their status.

336
00:12:55,020 --> 00:12:58,590
Like are they filing the tax returns like they're required to?

337
00:13:00,000 --> 00:13:01,910
It doesn't give you a lot more information than that,

338
00:13:01,910 --> 00:13:03,150
but at least too let's you know like,

339
00:13:03,150 --> 00:13:04,230
are they still active?

340
00:13:04,230 --> 00:13:07,150
Are they still kind of following all of the rules?

341
00:13:07,550 --> 00:13:08,390
Right. Right.

342
00:13:08,610 --> 00:13:11,710
And then other places that you can check too is like

343
00:13:11,710 --> 00:13:13,350
the rescues website itself,

344
00:13:13,350 --> 00:13:16,630
Like is it something that looks like it's been updated pretty

345
00:13:16,630 --> 00:13:20,750
regularly? Do they talk about any other partnerships or events that

346
00:13:20,750 --> 00:13:21,150
they do?

347
00:13:21,410 --> 00:13:24,950
And sometimes if you can find out what other businesses they've

348
00:13:24,950 --> 00:13:25,510
partnered with,

349
00:13:25,670 --> 00:13:29,310
it'll give you a really good idea if your ideal client

350
00:13:29,680 --> 00:13:32,510
is the same as that other business is ideal client.

351
00:13:32,570 --> 00:13:35,270
And this is probably a great rescue to talk to.

352
00:13:35,620 --> 00:13:36,710
That's a good point.

353
00:13:36,710 --> 00:13:37,510
That's a good point.

354
00:13:38,020 --> 00:13:38,870
Okay, what else?

355
00:13:38,870 --> 00:13:39,790
What about social media?

356
00:13:40,180 --> 00:13:43,470
Yeah, so social media really changed the rescue game.

357
00:13:43,470 --> 00:13:45,950
So I was kind of getting into rescue right as social

358
00:13:45,950 --> 00:13:49,510
media was taking off and it went from having to tote

359
00:13:49,510 --> 00:13:53,630
all of your dogs to different stores to find adopted.

360
00:13:53,900 --> 00:13:56,070
Like we used to see 'em at Pet Smart and things

361
00:13:56,230 --> 00:13:58,830
right to being able to connect with people all over.

362
00:13:59,040 --> 00:14:03,950
So a lot of your kind of really involved rescues are

363
00:14:03,950 --> 00:14:05,630
gonna be really involved in social media.

364
00:14:06,480 --> 00:14:08,550
So they're gonna be posting pretty regularly.

365
00:14:08,550 --> 00:14:10,550
You're gonna get a feel for the way that they post,

366
00:14:10,690 --> 00:14:14,750
the way that they promote their events and partnerships and dogs

367
00:14:14,970 --> 00:14:17,310
and see if that feels like a fit for you.

368
00:14:17,370 --> 00:14:19,270
And you can also then kind of get a feel too

369
00:14:19,270 --> 00:14:23,030
for how often are they posting other partnership things.

370
00:14:23,440 --> 00:14:26,190
If you look and you kind of scroll through and you

371
00:14:26,190 --> 00:14:28,750
see that they did this one thing with the dog groomer

372
00:14:28,750 --> 00:14:31,510
and they posted about it one time and you never heard

373
00:14:31,750 --> 00:14:33,390
anything else about it or see anything else posted,

374
00:14:34,140 --> 00:14:37,990
that might be kind of a red flag to consider before

375
00:14:37,990 --> 00:14:41,330
you move forward knowing that they're gonna be a great partner

376
00:14:41,330 --> 00:14:43,610
as far as promoting the event that you're putting on together.

377
00:14:44,130 --> 00:14:45,130
Right, right.

378
00:14:45,130 --> 00:14:48,050
Okay. So you've scoped out your rescues,

379
00:14:48,050 --> 00:14:48,810
you made your shortlist,

380
00:14:48,830 --> 00:14:50,650
you started to scope out your,

381
00:14:50,710 --> 00:14:51,440
you know,

382
00:14:51,440 --> 00:14:53,080
their IRS still nonprofit,

383
00:14:53,430 --> 00:14:54,240
they have the,

384
00:14:54,240 --> 00:14:55,400
the proper designation,

385
00:14:55,400 --> 00:14:56,240
they have a website,

386
00:14:56,240 --> 00:14:57,120
they're on some social media,

387
00:14:57,120 --> 00:14:58,640
maybe they're doing some of the partnerships.

388
00:14:58,960 --> 00:15:00,880
Maybe you found one that you're like,

389
00:15:00,880 --> 00:15:01,680
man, I really,

390
00:15:01,680 --> 00:15:03,040
really kind of wanna work with that one.

391
00:15:03,040 --> 00:15:04,600
It seems really aligned with me.

392
00:15:04,690 --> 00:15:05,880
They're on the irs,

393
00:15:05,880 --> 00:15:06,520
they have a website.

394
00:15:06,520 --> 00:15:08,720
Maybe they're not real active on social media or maybe they

395
00:15:08,720 --> 00:15:11,680
don't have a lot of other partnerships they've done maybe because

396
00:15:11,680 --> 00:15:13,120
they're a smaller or newer rescue.

397
00:15:14,120 --> 00:15:17,960
Is there maybe another way that you could kind of scope

398
00:15:17,980 --> 00:15:21,840
out? Like do you ever kind of ask around to just,

399
00:15:21,840 --> 00:15:25,360
hey, has anyone worked with this rescue or kind of see

400
00:15:25,360 --> 00:15:27,960
if any of your connections have any interactions with them to

401
00:15:28,630 --> 00:15:31,320
kind of get the the word on the street of how

402
00:15:31,320 --> 00:15:33,640
Yeah. Of how that particular rescue operates.

403
00:15:33,640 --> 00:15:34,480
And I think you're,

404
00:15:34,480 --> 00:15:35,120
you're exactly right,

405
00:15:35,120 --> 00:15:38,880
kind of talking to your connections because most of us,

406
00:15:38,880 --> 00:15:41,120
even if we don't have a huge group of friends,

407
00:15:41,340 --> 00:15:41,800
you know,

408
00:15:41,800 --> 00:15:43,440
that we like chat with every day,

409
00:15:43,610 --> 00:15:45,440
we have a pretty big network of people.

410
00:15:45,440 --> 00:15:50,560
We kind of know some of those people have probably interacted

411
00:15:50,640 --> 00:15:54,640
with rescues somewhere so they've adopted or they've fostered or they've

412
00:15:54,640 --> 00:15:57,560
volunteered or they've transported or whatever it is.

413
00:15:58,510 --> 00:16:01,300
If you can figure out who has been involved with the

414
00:16:01,300 --> 00:16:05,260
rescue that you're interested in asking them is the best way

415
00:16:05,260 --> 00:16:07,340
to kind of get a feel for how responsive is,

416
00:16:07,390 --> 00:16:08,220
is this rescue,

417
00:16:08,680 --> 00:16:09,220
you know,

418
00:16:09,390 --> 00:16:12,180
is this the right vibe that you're looking for?

419
00:16:12,770 --> 00:16:13,980
Gotcha. Yeah,

420
00:16:14,030 --> 00:16:15,500
no, that's really good advice.

421
00:16:16,240 --> 00:16:16,780
All right,

422
00:16:16,780 --> 00:16:17,820
so we have our list,

423
00:16:17,820 --> 00:16:18,860
we have our short list.

424
00:16:18,860 --> 00:16:19,460
We're ready,

425
00:16:19,820 --> 00:16:21,420
we're ready to contact them.

426
00:16:22,440 --> 00:16:23,210
It's time.

427
00:16:23,600 --> 00:16:27,690
Yeah. This is where most people kind of get a little

428
00:16:27,690 --> 00:16:33,410
paralyzed or they just wait for like some perfect introduction to

429
00:16:33,650 --> 00:16:36,810
materialize, but like we need to go after like creating these

430
00:16:37,050 --> 00:16:38,250
introductions and getting in touch with them.

431
00:16:38,250 --> 00:16:41,530
So how the heck do people start to do this?

432
00:16:42,360 --> 00:16:46,770
Yeah, so I think that cold calls and emails are almost

433
00:16:46,770 --> 00:16:47,690
never going to work.

434
00:16:47,990 --> 00:16:48,490
You know,

435
00:16:48,490 --> 00:16:50,290
a lot of times these rescues are just inundated.

436
00:16:51,820 --> 00:16:52,300
Personal story.

437
00:16:52,300 --> 00:16:55,820
We have one person that has contacted our rescue and she

438
00:16:55,820 --> 00:16:59,980
sends us the same copy paste email like six times a

439
00:16:59,980 --> 00:17:03,060
week to work with her.

440
00:17:03,060 --> 00:17:05,460
She sells wine and she wants to give us a 20%

441
00:17:05,460 --> 00:17:11,620
thing. And it's just so overwhelming because there's nothing on there

442
00:17:11,620 --> 00:17:14,980
that it's nothing about how she knows us.

443
00:17:14,980 --> 00:17:16,820
She doesn't know anything about the work that we're doing.

444
00:17:17,320 --> 00:17:19,340
And now I just delete it because I get the same

445
00:17:19,340 --> 00:17:20,420
email all the time.

446
00:17:20,910 --> 00:17:21,580
Oh my gosh.

447
00:17:22,160 --> 00:17:25,180
Six times a week or like even six times a month

448
00:17:25,190 --> 00:17:26,020
is a little much.

449
00:17:26,400 --> 00:17:27,700
I'm all for following up,

450
00:17:27,800 --> 00:17:29,980
but not the same exact thing every the time.

451
00:17:29,980 --> 00:17:31,700
And like you can tell you're a carbon copy,

452
00:17:31,700 --> 00:17:34,660
it's me and like 45 other rescue groups.

453
00:17:35,050 --> 00:17:37,140
Yeah. Yep.

454
00:17:37,510 --> 00:17:38,820
So you don't wanna be that person,

455
00:17:38,820 --> 00:17:40,820
you'll just kind of get buried in the inbox.

456
00:17:41,320 --> 00:17:42,540
Yep. And we,

457
00:17:42,540 --> 00:17:43,460
yeah, we talked a little about,

458
00:17:43,460 --> 00:17:44,300
about using your network,

459
00:17:44,510 --> 00:17:46,740
so asking for that personal connection.

460
00:17:46,740 --> 00:17:47,300
But then,

461
00:17:47,300 --> 00:17:49,160
okay, so maybe If you don't have,

462
00:17:50,030 --> 00:17:50,800
Okay. Yeah.

463
00:17:50,800 --> 00:17:51,560
Okay. Yep.

464
00:17:51,560 --> 00:17:54,960
Other ways to kind of start getting in touch with them

465
00:17:54,960 --> 00:17:59,130
in a way that doesn't feel salesy is to start kind

466
00:17:59,130 --> 00:18:00,450
of interacting with them.

467
00:18:00,450 --> 00:18:02,650
So we talked a little bit about interacting with their social

468
00:18:02,650 --> 00:18:05,370
media, commenting on things that they post,

469
00:18:06,490 --> 00:18:09,040
sending a DM where it makes sense,

470
00:18:09,040 --> 00:18:11,760
like if they've posted something that you found valuable,

471
00:18:12,530 --> 00:18:15,860
just to start making it so that your name is one

472
00:18:15,860 --> 00:18:20,060
that they recognize so that when you write them pitching whatever

473
00:18:20,060 --> 00:18:21,940
it is that you're getting ready to pitch them as your

474
00:18:21,940 --> 00:18:25,120
idea, they're gonna click and open it because they know who

475
00:18:25,120 --> 00:18:25,520
you are.

476
00:18:26,110 --> 00:18:27,320
Yeah. Yeah.

477
00:18:27,320 --> 00:18:30,160
I mean this goes for if you guys wanna make connections

478
00:18:30,160 --> 00:18:31,720
with for profit businesses,

479
00:18:31,720 --> 00:18:34,080
really with anyone or anything,

480
00:18:34,660 --> 00:18:38,240
you are making this little bit of connection beforehand.

481
00:18:38,540 --> 00:18:41,720
And thankfully if you're going to be making these connections with

482
00:18:41,720 --> 00:18:44,400
rescues, they're likely posting a lot of really cute animals.

483
00:18:44,730 --> 00:18:49,360
So it's really easy to have cute comments about really cute

484
00:18:49,360 --> 00:18:51,640
animals. It's not like you're like trying to Yeah,

485
00:18:51,640 --> 00:18:53,880
yeah. Make a connection with an accountant that's like,

486
00:18:53,880 --> 00:18:55,960
Oh, that new talks law is fantastic.

487
00:18:59,330 --> 00:19:00,520
Oh yes.

488
00:19:00,590 --> 00:19:01,200
I love it.

489
00:19:01,200 --> 00:19:01,640
I love it,

490
00:19:01,640 --> 00:19:02,000
I love it.

491
00:19:02,000 --> 00:19:02,440
All right.

492
00:19:02,440 --> 00:19:04,040
So that is definitely helpful.

493
00:19:04,190 --> 00:19:04,800
What else?

494
00:19:04,800 --> 00:19:07,000
What else if you don't have it personal connection,

495
00:19:07,580 --> 00:19:09,920
Now that the world is kind of opening back up,

496
00:19:10,490 --> 00:19:12,350
you can also do things in person.

497
00:19:12,760 --> 00:19:16,310
So you can attend an event just as a guest.

498
00:19:16,500 --> 00:19:18,830
Like are they doing an adoption event?

499
00:19:18,830 --> 00:19:21,310
Are they gonna be at a festival in town?

500
00:19:21,430 --> 00:19:24,230
Where can you go to start talking to people that are

501
00:19:24,430 --> 00:19:25,110
involved in this rescue?

502
00:19:25,540 --> 00:19:26,230
Even better,

503
00:19:26,230 --> 00:19:28,710
you can offer to volunteer at one of those.

504
00:19:29,250 --> 00:19:32,270
And a lot of it is not hard volunteer work.

505
00:19:32,460 --> 00:19:33,670
They might need someone,

506
00:19:33,680 --> 00:19:37,390
if they're gonna be at their festival in town to come

507
00:19:37,490 --> 00:19:40,950
and walk the dogs so that they get a chance to

508
00:19:40,950 --> 00:19:43,510
get out of their little crate and wander around the festival

509
00:19:43,510 --> 00:19:44,510
or go to the bathroom.

510
00:19:45,370 --> 00:19:49,230
And having people that will do that is super valuable for

511
00:19:49,230 --> 00:19:49,870
the rescues.

512
00:19:49,950 --> 00:19:50,870
Yeah. Yep.

513
00:19:50,890 --> 00:19:54,070
Yep. One of the things that I've done that help me

514
00:19:54,070 --> 00:19:57,630
make a lot of connections with different rescues is donate to

515
00:19:57,630 --> 00:19:58,070
their gala.

516
00:19:58,070 --> 00:19:59,230
They have a fundraiser,

517
00:19:59,790 --> 00:20:02,510
especially the bigger ones that have a big gala donating to

518
00:20:02,510 --> 00:20:03,310
their silent auction.

519
00:20:03,730 --> 00:20:05,790
And then you,

520
00:20:05,790 --> 00:20:06,150
you know,

521
00:20:06,150 --> 00:20:07,510
are connected with their development person.

522
00:20:07,510 --> 00:20:10,150
Sometimes they're development slash marketing person's the same person.

523
00:20:10,150 --> 00:20:11,030
Sometimes it's different,

524
00:20:11,110 --> 00:20:12,550
depends on the size of the organization.

525
00:20:12,730 --> 00:20:14,750
But that's a great way for them to get to know

526
00:20:14,750 --> 00:20:18,030
you, for you to also hopefully get a great client into

527
00:20:18,030 --> 00:20:20,190
your business and then they make some money.

528
00:20:20,320 --> 00:20:21,510
So, you know me,

529
00:20:21,510 --> 00:20:22,630
I love charitable marketing.

530
00:20:22,630 --> 00:20:23,790
It's like my favorite go-to.

531
00:20:23,790 --> 00:20:24,910
Yeah. But that's a,

532
00:20:24,910 --> 00:20:27,790
a great way to make those connections to along the event

533
00:20:27,790 --> 00:20:29,990
space and Kinda speaking about donating,

534
00:20:30,550 --> 00:20:32,710
becoming a donor that's a regular donor,

535
00:20:33,230 --> 00:20:36,270
even if it's like a $5 a month thing for a

536
00:20:36,270 --> 00:20:36,830
couple of months,

537
00:20:37,120 --> 00:20:38,150
because that's again,

538
00:20:38,150 --> 00:20:42,510
gonna put your name in front of the bright people every

539
00:20:42,510 --> 00:20:45,270
month. And a lot of times,

540
00:20:45,270 --> 00:20:49,200
like the big gala donations that we do are great and

541
00:20:49,200 --> 00:20:50,200
they kind of get you in the door,

542
00:20:50,420 --> 00:20:54,320
but that's a once a year thing and you're donating alongside,

543
00:20:54,340 --> 00:20:54,880
you know,

544
00:20:54,880 --> 00:20:57,440
50 to a hundred other businesses and people.

545
00:20:57,900 --> 00:20:59,640
Yep. Whereas if you are,

546
00:20:59,740 --> 00:21:00,240
you know,

547
00:21:00,240 --> 00:21:02,920
setting up an automatic $5 PayPal coming out,

548
00:21:03,520 --> 00:21:06,010
you're not really having to do anything.

549
00:21:06,390 --> 00:21:08,930
But once a month they're getting a notification that says your

550
00:21:08,930 --> 00:21:11,890
name. So it's just that Recognition Again.

551
00:21:12,390 --> 00:21:13,330
Yep, yep.

552
00:21:13,420 --> 00:21:14,410
No, that's fantastic.

553
00:21:14,760 --> 00:21:15,370
I love that.

554
00:21:15,810 --> 00:21:17,770
And then signing up to receive their newsletters,

555
00:21:17,770 --> 00:21:19,290
if they do an email newsletter.

556
00:21:20,310 --> 00:21:22,850
One, it's always exciting when someone signs up for your own

557
00:21:22,850 --> 00:21:25,850
newsletter. So if they're a small rescue,

558
00:21:25,850 --> 00:21:28,770
they're gonna be excited when someone signs up and then you're

559
00:21:28,770 --> 00:21:31,850
gonna know what's going on so that you can make comments

560
00:21:31,900 --> 00:21:35,130
on social media and at the events that you're attending about

561
00:21:35,130 --> 00:21:37,090
things that are happening in the organization,

562
00:21:37,520 --> 00:21:39,370
it's gonna give you something to talk about.

563
00:21:39,960 --> 00:21:41,290
I bet you could also,

564
00:21:41,660 --> 00:21:43,490
if they have an event coming up,

565
00:21:43,500 --> 00:21:44,090
if you,

566
00:21:44,550 --> 00:21:45,090
you know,

567
00:21:45,120 --> 00:21:48,330
shared it on social media or you know,

568
00:21:48,340 --> 00:21:51,570
re re re-shared it or you know,

569
00:21:51,570 --> 00:21:53,250
added it to your stories or things like that,

570
00:21:53,250 --> 00:21:57,450
they're gonna get a notification that you shared it or they'll

571
00:21:57,450 --> 00:21:58,490
see it if you tag them.

572
00:21:59,510 --> 00:22:01,970
And that that newsletter will let you know what's going on.

573
00:22:01,970 --> 00:22:04,530
And so then you become a resource for your potential clients.

574
00:22:04,530 --> 00:22:06,010
You're sharing the work that they're doing,

575
00:22:06,270 --> 00:22:07,330
everybody's happy,

576
00:22:07,450 --> 00:22:08,290
everybody wins,

577
00:22:08,290 --> 00:22:08,970
you have content.

578
00:22:10,610 --> 00:22:12,050
Great. Yes.

579
00:22:12,550 --> 00:22:13,090
All right.

580
00:22:13,090 --> 00:22:15,530
Awesome. So we've started to make that network,

581
00:22:15,810 --> 00:22:17,970
we've started to become a recognized name.

582
00:22:17,970 --> 00:22:18,370
What else?

583
00:22:18,370 --> 00:22:21,570
What else can we do to start to make those connections?

584
00:22:22,180 --> 00:22:23,810
So Then find the right people,

585
00:22:23,880 --> 00:22:24,290
I guess?

586
00:22:24,290 --> 00:22:27,490
Yeah, So figuring out those key players in the rescue,

587
00:22:29,240 --> 00:22:31,610
a lot of rescues are gonna have it on their website,

588
00:22:31,610 --> 00:22:33,450
who is on their board of directors,

589
00:22:33,950 --> 00:22:35,770
who their staff is.

590
00:22:35,950 --> 00:22:37,850
And that's a great way to just kind of get that

591
00:22:37,850 --> 00:22:40,570
list of names so that you know who you're looking for.

592
00:22:40,870 --> 00:22:42,290
And it might be on their website.

593
00:22:42,290 --> 00:22:45,250
Some of the smaller rescues aren't going to have that on

594
00:22:45,250 --> 00:22:46,290
your, on their website.

595
00:22:46,460 --> 00:22:48,370
So it's gonna take some more digging.

596
00:22:48,370 --> 00:22:51,770
And that's probably gonna be where attending the events and getting

597
00:22:51,770 --> 00:22:53,690
on the newsletter is gonna help you get in the door

598
00:22:53,690 --> 00:22:54,930
there to find those right people.

599
00:22:55,270 --> 00:22:56,610
And you can also see,

600
00:22:56,610 --> 00:22:58,770
so like I know our County Humane Society,

601
00:22:58,770 --> 00:23:02,330
they have a board of directors that kind of runs everything

602
00:23:02,330 --> 00:23:05,890
and then they have what they call their advisory board who

603
00:23:05,890 --> 00:23:08,610
is in charge of all of their events and marketing and

604
00:23:08,810 --> 00:23:09,970
fundraising. Interesting.

605
00:23:10,000 --> 00:23:11,170
I haven't heard of that before.

606
00:23:11,170 --> 00:23:12,450
Yeah. Or it's almost like two,

607
00:23:12,550 --> 00:23:13,730
two boards sort of,

608
00:23:14,050 --> 00:23:16,090
or just a board and then that panel that does all

609
00:23:16,090 --> 00:23:16,410
that stuff.

610
00:23:16,410 --> 00:23:18,330
Yeah. So See if there's something like that.

611
00:23:18,330 --> 00:23:22,690
Or is there a committee that's just about their fundraising and

612
00:23:22,690 --> 00:23:24,290
events and things like that?

613
00:23:24,510 --> 00:23:27,770
Can you volunteer to help that board?

614
00:23:28,430 --> 00:23:30,570
Can you get the list of names of who those people

615
00:23:30,570 --> 00:23:31,730
are? Those are always,

616
00:23:31,810 --> 00:23:33,970
those are gonna be the people that are gonna be making

617
00:23:34,370 --> 00:23:36,250
decisions about who they're partnering with.

618
00:23:37,120 --> 00:23:38,130
Yeah. Yeah.

619
00:23:38,130 --> 00:23:40,210
And those are the important people to have a relationship with.

620
00:23:40,210 --> 00:23:43,210
Or you just become the wine person that is sending the

621
00:23:43,210 --> 00:23:44,130
email again and again.

622
00:23:44,450 --> 00:23:46,200
Yeah, yeah.

623
00:23:46,470 --> 00:23:49,360
Yeah. And then a lot of times in rescues,

624
00:23:49,360 --> 00:23:50,640
especially small rescues,

625
00:23:50,640 --> 00:23:53,800
you'll find out that there's really just a small core of

626
00:23:53,800 --> 00:23:55,480
volunteers that kind of do everything.

627
00:23:56,330 --> 00:23:58,520
So even if they have a larger board,

628
00:23:59,370 --> 00:24:02,240
there's really like 12 people on the board,

629
00:24:02,240 --> 00:24:05,840
but six people that are at the events kind of really

630
00:24:05,840 --> 00:24:06,720
make the decisions.

631
00:24:06,860 --> 00:24:09,720
And the other six people on the board are major donors.

632
00:24:09,830 --> 00:24:12,040
Gotcha. So kind of,

633
00:24:12,040 --> 00:24:14,440
that's kind of your next bit of homework is figuring out

634
00:24:14,860 --> 00:24:16,040
who you wanna talk to.

635
00:24:16,060 --> 00:24:19,280
And then you've got paid staff for some of your shelters

636
00:24:19,280 --> 00:24:22,280
or your bigger rescue organizations may have a paid staff.

637
00:24:23,010 --> 00:24:25,310
And then you can use that same list of names that

638
00:24:25,310 --> 00:24:28,270
you've now gathered and see if you have a connection to

639
00:24:28,270 --> 00:24:28,750
any of them.

640
00:24:28,750 --> 00:24:32,430
Can I go back to your friends list and your vets

641
00:24:32,430 --> 00:24:37,920
and is there someone that can send a personal email introduction

642
00:24:37,920 --> 00:24:38,440
for you?

643
00:24:39,440 --> 00:24:40,120
Right. Yeah,

644
00:24:40,120 --> 00:24:41,320
that's probably something too,

645
00:24:41,320 --> 00:24:43,080
You might be able to use LinkedIn.

646
00:24:43,310 --> 00:24:46,040
I know I still don't really use it that much,

647
00:24:46,040 --> 00:24:46,680
but if,

648
00:24:46,680 --> 00:24:48,520
especially on a board of directors,

649
00:24:48,890 --> 00:24:49,680
if they're,

650
00:24:49,680 --> 00:24:50,120
you know,

651
00:24:50,120 --> 00:24:54,040
bigger donors or they have these other businesses or you know,

652
00:24:54,040 --> 00:24:55,400
high profile somewhere in the community,

653
00:24:55,430 --> 00:24:56,120
they very,

654
00:24:56,120 --> 00:24:59,080
what Mel very well might have LinkedIn that you might have

655
00:24:59,080 --> 00:25:00,120
connections that way too.

656
00:25:00,120 --> 00:25:02,520
So don't forget to check that along with Facebook.

657
00:25:02,790 --> 00:25:03,440
Good thought.

658
00:25:03,440 --> 00:25:05,640
Yeah. Okay.

659
00:25:05,890 --> 00:25:07,280
Perfect. Oh yeah,

660
00:25:07,280 --> 00:25:07,520
go ahead.

661
00:25:07,520 --> 00:25:08,040
You've got your,

662
00:25:08,040 --> 00:25:09,240
you've got your rescues,

663
00:25:09,380 --> 00:25:11,520
you know who you wanna talk to there.

664
00:25:12,870 --> 00:25:15,850
And then I think the other biggest piece of this puzzle

665
00:25:16,140 --> 00:25:20,490
is how can you give without asking for something at first,

666
00:25:23,200 --> 00:25:29,090
even though like we've seen these calendar contests do fantastic that

667
00:25:29,090 --> 00:25:30,770
Jess put together,

668
00:25:30,920 --> 00:25:31,810
that's in your,

669
00:25:34,010 --> 00:25:37,400
if you're just kind cold emailing someone that you don't know

670
00:25:37,400 --> 00:25:37,800
and be like,

671
00:25:37,800 --> 00:25:39,400
Hey, I'd like to do a calendar for you.

672
00:25:40,030 --> 00:25:43,120
They don't really understand what it is that you're offering or

673
00:25:43,120 --> 00:25:44,120
how that's gonna work for them.

674
00:25:45,270 --> 00:25:46,240
That known name,

675
00:25:46,240 --> 00:25:50,360
you've gotta be someone that they know gives or you can

676
00:25:50,360 --> 00:25:52,080
ask them to put something together for you.

677
00:25:52,580 --> 00:25:55,040
Yep. So some of ways that you can do that that

678
00:25:55,040 --> 00:25:56,600
are not photography related.

679
00:25:57,230 --> 00:25:59,760
Donating money supplies,

680
00:25:59,760 --> 00:26:02,240
old towels when you're getting ready to throw them out,

681
00:26:02,240 --> 00:26:03,160
commenting, sharing,

682
00:26:03,520 --> 00:26:04,400
interacting on their social media,

683
00:26:04,400 --> 00:26:07,760
like we talked about volunteering.

684
00:26:08,530 --> 00:26:12,290
So our local shelter does doggie dates,

685
00:26:12,380 --> 00:26:15,250
so you can go and like pick a dog up on

686
00:26:15,250 --> 00:26:18,170
a Tuesday afternoon and take it to eat lunch in town

687
00:26:18,170 --> 00:26:19,010
and bring it back.

688
00:26:19,440 --> 00:26:20,410
That's amazing.

689
00:26:20,410 --> 00:26:21,730
Our shelter does that too.

690
00:26:21,730 --> 00:26:22,770
Our big city shelter,

691
00:26:22,770 --> 00:26:23,490
it's fantastic.

692
00:26:23,490 --> 00:26:25,730
They do stay patients too,

693
00:26:25,730 --> 00:26:28,370
where you can actually take the dog for like two nights.

694
00:26:28,830 --> 00:26:30,170
And I'm like,

695
00:26:30,270 --> 00:26:31,290
how brilliant too,

696
00:26:31,290 --> 00:26:35,570
because that gives people such a stress free way to like,

697
00:26:35,620 --> 00:26:37,570
Oh, maybe I do wanna adopt this dog,

698
00:26:37,570 --> 00:26:39,690
but you're not like adopting and then have to go back,

699
00:26:39,690 --> 00:26:40,010
Oh no,

700
00:26:40,010 --> 00:26:40,810
this one doesn't work.

701
00:26:40,810 --> 00:26:41,250
You're like,

702
00:26:41,250 --> 00:26:41,930
Oh, stress free.

703
00:26:41,930 --> 00:26:42,330
Let's see.

704
00:26:42,510 --> 00:26:43,800
You fit so perfectly.

705
00:26:43,800 --> 00:26:44,920
Yes, of course I'm gonna keep you.

706
00:26:45,280 --> 00:26:47,160
Yeah, Yeah,

707
00:26:47,160 --> 00:26:48,600
yeah. When like,

708
00:26:48,600 --> 00:26:49,000
you know,

709
00:26:49,000 --> 00:26:52,680
kinda the benefit of being your own boss in photography means

710
00:26:52,680 --> 00:26:53,600
that you can do that.

711
00:26:53,600 --> 00:26:55,120
Like if you don't,

712
00:26:55,270 --> 00:26:57,720
like I'm not shooting sessions in the middle of the day,

713
00:26:57,720 --> 00:26:58,880
so sometimes I can go,

714
00:26:58,880 --> 00:27:00,480
especially when it's nice and cool,

715
00:27:00,550 --> 00:27:03,000
pick up a dog and do a 30 minute walk in

716
00:27:03,000 --> 00:27:03,280
the park.

717
00:27:03,710 --> 00:27:07,120
Yeah. Exercise and a little doggy time win.

718
00:27:07,150 --> 00:27:08,920
Yeah. And it's really,

719
00:27:09,030 --> 00:27:10,360
really good for the dogs.

720
00:27:10,550 --> 00:27:12,720
Like it's hard to live in like a little box.

721
00:27:13,350 --> 00:27:15,640
Yeah. Even at a shelter where they really love you,

722
00:27:16,210 --> 00:27:17,640
so it's a good break for them.

723
00:27:17,640 --> 00:27:18,960
Yeah, absolutely.

724
00:27:19,460 --> 00:27:19,960
All right,

725
00:27:19,960 --> 00:27:20,800
so doggy dates,

726
00:27:20,800 --> 00:27:21,360
What Else?

727
00:27:21,360 --> 00:27:22,400
Yeah, you can also,

728
00:27:22,670 --> 00:27:25,360
like, if you don't necessarily want to be inside the shelter,

729
00:27:25,380 --> 00:27:28,320
you can volunteer to write thank you notes for them,

730
00:27:28,820 --> 00:27:30,180
which you can do at home,

731
00:27:30,640 --> 00:27:31,580
but it takes Yeah.

732
00:27:31,580 --> 00:27:34,420
A big kinda admin task off their plate.

733
00:27:35,320 --> 00:27:38,220
Yep. And then just ask like,

734
00:27:38,980 --> 00:27:40,530
is there anything that I can do to help?

735
00:27:40,720 --> 00:27:41,730
Yeah, no,

736
00:27:41,730 --> 00:27:42,130
I love that.

737
00:27:42,840 --> 00:27:43,650
Okay. Yeah.

738
00:27:43,650 --> 00:27:44,170
What else?

739
00:27:44,450 --> 00:27:48,370
Is there anything of photography wise that we can do besides,

740
00:27:48,370 --> 00:27:49,610
of course we all know the,

741
00:27:49,610 --> 00:27:49,970
Oh yeah.

742
00:27:49,970 --> 00:27:51,050
Let me come in a,

743
00:27:51,310 --> 00:27:51,850
you know,

744
00:27:51,850 --> 00:27:53,770
photographs of adoptable animals for you.

745
00:27:53,770 --> 00:27:54,730
But are there any other,

746
00:27:55,290 --> 00:27:58,290
other ways that we can use our photography To Yes,

747
00:27:58,290 --> 00:27:58,690
you're right,

748
00:27:58,690 --> 00:27:59,730
adoptable animals.

749
00:27:59,730 --> 00:28:03,450
You can also ask if there are any special cases.

750
00:28:03,450 --> 00:28:06,090
Like do you have a dog that's been here a really

751
00:28:06,090 --> 00:28:06,690
long time?

752
00:28:07,540 --> 00:28:09,930
Is there a dog that has some kind of medical thing

753
00:28:09,930 --> 00:28:10,930
that needs photographed?

754
00:28:11,290 --> 00:28:15,410
You can also volunteer to photograph the events or things that

755
00:28:15,410 --> 00:28:16,050
they're doing there,

756
00:28:16,290 --> 00:28:19,850
which can be a really kind of a twofold benefit for

757
00:28:19,850 --> 00:28:20,450
you. One,

758
00:28:20,450 --> 00:28:23,890
you're getting to volunteer with the rescue group and then I've

759
00:28:24,010 --> 00:28:27,370
been able to submit those images to our local paper and

760
00:28:27,370 --> 00:28:29,850
then get published with a byline Oh nice.

761
00:28:29,850 --> 00:28:32,050
With my images and my little photography thing.

762
00:28:32,050 --> 00:28:36,180
And then they link on their mobile or their web version

763
00:28:36,300 --> 00:28:38,100
right. To my website,

764
00:28:38,340 --> 00:28:39,380
Which is awesome.

765
00:28:39,580 --> 00:28:40,100
SEO juice.

766
00:28:40,100 --> 00:28:40,900
That's fantastic.

767
00:28:41,090 --> 00:28:42,460
Yeah. Yeah.

768
00:28:42,610 --> 00:28:43,180
I love that.

769
00:28:43,440 --> 00:28:47,540
And It kind of ties my photography business to this charity,

770
00:28:48,620 --> 00:28:51,220
which kind of builds all that feel good marketing for people.

771
00:28:51,220 --> 00:28:54,380
Absolutely. I can't tell you how many times in Pittsburgh I

772
00:28:54,380 --> 00:28:56,220
had clients that would say like,

773
00:28:56,220 --> 00:28:57,020
Oh we're,

774
00:28:57,020 --> 00:28:58,900
we'd love all the work that you do with the Western

775
00:28:58,900 --> 00:28:59,980
Pennsylvania Humane Society.

776
00:29:00,080 --> 00:29:00,860
Cuz I did,

777
00:29:00,860 --> 00:29:01,300
you know,

778
00:29:01,300 --> 00:29:03,140
help them with their photographing their calendar.

779
00:29:03,170 --> 00:29:04,340
I was always at their gala.

780
00:29:05,130 --> 00:29:08,300
I did some adoptable pictures for a while,

781
00:29:08,300 --> 00:29:10,940
but then got a little too busy to be going in

782
00:29:10,940 --> 00:29:11,740
and doing that part.

783
00:29:11,740 --> 00:29:13,940
But I still volunteered and helped them in some of these

784
00:29:13,940 --> 00:29:14,940
other ways you talk about,

785
00:29:15,320 --> 00:29:19,380
But it's one of those things that it may not,

786
00:29:19,380 --> 00:29:21,820
like the first time you volunteer does not mean that all

787
00:29:21,820 --> 00:29:23,140
of a sudden your phone starts ringing.

788
00:29:23,400 --> 00:29:28,580
But it definitely builds this awareness marketing and this feel good,

789
00:29:29,090 --> 00:29:32,260
this feel good brand identity that,

790
00:29:32,260 --> 00:29:32,540
you know,

791
00:29:32,540 --> 00:29:34,940
people that love these rescues see that you're working with them

792
00:29:34,940 --> 00:29:36,820
and then therefore they love your brand now too.

793
00:29:36,830 --> 00:29:37,460
So it's,

794
00:29:37,610 --> 00:29:39,660
it's just a great thing and you feel great doing it.

795
00:29:39,750 --> 00:29:40,420
So yeah,

796
00:29:40,430 --> 00:29:43,000
no one should go out and volunteer just for business,

797
00:29:43,000 --> 00:29:45,200
like find something that you're passionate about too.

798
00:29:45,340 --> 00:29:47,080
But there's so many ways that it gives back.

799
00:29:47,080 --> 00:29:47,520
It's just,

800
00:29:47,520 --> 00:29:48,280
it's just crazy.

801
00:29:48,870 --> 00:29:52,440
Yeah. I have one more photography way that I think could

802
00:29:52,440 --> 00:29:53,040
be good too.

803
00:29:53,540 --> 00:29:55,080
And that is,

804
00:29:55,300 --> 00:29:55,840
you know,

805
00:29:55,840 --> 00:29:58,760
you could get together if you had an idea for,

806
00:29:59,330 --> 00:30:03,560
or just offer your photography services to help photograph if they

807
00:30:03,560 --> 00:30:06,400
had a marketing campaign or something coming up for the shelter

808
00:30:06,730 --> 00:30:09,760
or the rescue and just really offering to either get them

809
00:30:09,760 --> 00:30:13,920
some website images or campaign images or whatever that is.

810
00:30:14,380 --> 00:30:15,480
And you know,

811
00:30:15,480 --> 00:30:17,640
you can definitely do that.

812
00:30:18,310 --> 00:30:20,120
It's kind of one of those things was like,

813
00:30:20,120 --> 00:30:22,800
okay, maybe you wanna get more into commercial photography,

814
00:30:22,800 --> 00:30:25,520
but you need some commercial things to say,

815
00:30:25,520 --> 00:30:26,320
Hey, I've done this.

816
00:30:26,590 --> 00:30:28,680
This is a great way that you can give back.

817
00:30:28,980 --> 00:30:29,480
You know,

818
00:30:29,480 --> 00:30:31,920
you can offer to do it as a,

819
00:30:31,920 --> 00:30:33,000
as a gift to them.

820
00:30:33,000 --> 00:30:35,280
You can offer to do it at a very low price.

821
00:30:35,280 --> 00:30:36,360
I would probably go as,

822
00:30:36,360 --> 00:30:38,000
Hey, let me do this as a gift for you.

823
00:30:38,000 --> 00:30:40,360
So that way I'm kind of building my portfolio of it.

824
00:30:40,580 --> 00:30:41,920
I'm giving them great images.

825
00:30:41,990 --> 00:30:46,080
I've now created this incredible relationship with them that then we

826
00:30:46,080 --> 00:30:47,720
can start to do some of these other things in the

827
00:30:47,720 --> 00:30:49,080
future. So Yeah,

828
00:30:49,080 --> 00:30:50,160
that's a great idea.

829
00:30:50,790 --> 00:30:51,640
Yeah. Yeah.

830
00:30:51,640 --> 00:30:52,560
That's good fun too.

831
00:30:53,090 --> 00:30:54,600
Awesome. All Right.

832
00:30:54,620 --> 00:30:55,920
And then you've got your,

833
00:30:55,920 --> 00:31:01,840
your calendar contest and then mini sessions or session fee fundraising.

834
00:31:02,260 --> 00:31:04,400
Yep. Events that you can do that are all in that

835
00:31:04,820 --> 00:31:06,360
photography umbrella.

836
00:31:06,740 --> 00:31:07,440
Yep. Yep.

837
00:31:07,440 --> 00:31:08,680
And spoiler alert,

838
00:31:08,680 --> 00:31:09,920
if you guys are academy members,

839
00:31:09,920 --> 00:31:13,440
how to do all of those is in the academy and

840
00:31:13,440 --> 00:31:14,560
the silent auction donations.

841
00:31:14,560 --> 00:31:15,680
So go check it out.

842
00:31:16,010 --> 00:31:17,400
Oh, Those little mini sessions.

843
00:31:17,550 --> 00:31:20,000
I still use the template from you and I run them

844
00:31:20,000 --> 00:31:22,800
four times a year and it is my biggest kind of

845
00:31:22,800 --> 00:31:24,520
builder of referral marketing.

846
00:31:24,770 --> 00:31:25,400
Oh my god,

847
00:31:25,400 --> 00:31:25,880
I love it.

848
00:31:25,880 --> 00:31:26,720
That's fantastic.

849
00:31:27,030 --> 00:31:30,520
Yeah, you guys go check it out in the academy [email protected].

850
00:31:31,180 --> 00:31:31,720
All right.

851
00:31:31,890 --> 00:31:33,760
So those are some great ways to give back.

852
00:31:33,760 --> 00:31:35,760
So here becomes the,

853
00:31:35,760 --> 00:31:41,440
like the big question that everybody is always asking and their

854
00:31:41,560 --> 00:31:44,840
biggest pain point and the thing they wanna know.

855
00:31:45,460 --> 00:31:49,120
But this last piece about how to get the rescues to

856
00:31:49,120 --> 00:31:53,240
promote what we're doing relies so much on these things that

857
00:31:53,240 --> 00:31:55,280
we talked about before kind of being in place.

858
00:31:55,370 --> 00:31:57,960
Because if you skipped all those steps and went straight to

859
00:31:57,960 --> 00:32:01,240
here, which I think is where people sometimes run into challenges

860
00:32:01,250 --> 00:32:03,720
or maybe they don't follow some of these best practices we're

861
00:32:03,720 --> 00:32:04,200
gonna talk about.

862
00:32:04,420 --> 00:32:05,480
But you know,

863
00:32:05,480 --> 00:32:07,560
if you guys are listening up till now and we get

864
00:32:07,560 --> 00:32:08,440
to this part and you're like,

865
00:32:08,440 --> 00:32:09,480
great, I'm just gonna do that.

866
00:32:09,770 --> 00:32:10,240
No, no,

867
00:32:10,240 --> 00:32:12,080
no. You need to make sure some of these other steps

868
00:32:12,080 --> 00:32:14,880
that we've already talked about are also in place that Exactly.

869
00:32:15,190 --> 00:32:15,920
Yeah. Yeah.

870
00:32:17,130 --> 00:32:17,680
So Courtney,

871
00:32:17,680 --> 00:32:21,880
so tell us how the heck do we get our rescues

872
00:32:21,880 --> 00:32:24,480
to promote for us for these things that we're doing with

873
00:32:24,480 --> 00:32:25,560
them? Yeah,

874
00:32:25,560 --> 00:32:28,320
so kind of the first rule is to evaluate past behavior.

875
00:32:28,930 --> 00:32:30,640
My wife is a clinical psychologist.

876
00:32:30,640 --> 00:32:34,440
She says the best predictor of future behavior is past behavior.

877
00:32:35,690 --> 00:32:36,360
So Yeah.

878
00:32:36,360 --> 00:32:39,120
Yep. If you can look and see what they've done done

879
00:32:39,120 --> 00:32:41,160
in the past and it seems like,

880
00:32:41,180 --> 00:32:41,680
you know,

881
00:32:41,680 --> 00:32:44,360
yes, they've promoted some things and they seem to have been

882
00:32:44,360 --> 00:32:46,960
successful, that's like a big green light.

883
00:32:48,580 --> 00:32:51,240
Yep. And then the other piece of that is to make

884
00:32:51,240 --> 00:32:55,360
it really easy for them to do so you can write

885
00:32:55,420 --> 00:32:56,840
all of the copy for them.

886
00:32:56,840 --> 00:33:00,080
So they're just copying and pasting into their newsletters and social

887
00:33:00,080 --> 00:33:04,640
media. You can design all the graphics and then if you

888
00:33:04,640 --> 00:33:05,760
really wanna go over the top,

889
00:33:05,760 --> 00:33:08,640
you can offer to be an admin on their social media

890
00:33:08,780 --> 00:33:10,800
for the time running it.

891
00:33:11,790 --> 00:33:15,200
Yeah. And you just schedule everything yourself and you know it's,

892
00:33:15,200 --> 00:33:18,280
Yeah. And you can follow up with the questions and stuff

893
00:33:18,360 --> 00:33:20,200
like that that people might have on the social media.

894
00:33:20,200 --> 00:33:21,280
Keep an eye on those posts.

895
00:33:21,710 --> 00:33:24,000
Yeah. And I found that's really successful.

896
00:33:24,000 --> 00:33:26,720
A lot of them don't have a problem making me an

897
00:33:26,720 --> 00:33:27,560
admin for the,

898
00:33:27,560 --> 00:33:27,960
you know,

899
00:33:27,960 --> 00:33:31,480
month that we're promoting this because I provide them still a

900
00:33:31,480 --> 00:33:33,320
copy of all the copy we're gonna post.

901
00:33:33,320 --> 00:33:34,720
They know what it's gonna Right,

902
00:33:34,720 --> 00:33:35,360
so they can approve it.

903
00:33:35,870 --> 00:33:39,080
Yeah. But then they don't actually have to do it.

904
00:33:39,620 --> 00:33:41,320
Yes. That is brilliant.

905
00:33:41,320 --> 00:33:42,440
I never thought about that.

906
00:33:42,630 --> 00:33:43,320
That's a,

907
00:33:43,320 --> 00:33:44,160
that's a great idea.

908
00:33:44,290 --> 00:33:44,960
Oh my gosh,

909
00:33:45,550 --> 00:33:48,120
this has been so full of so many good ideas.

910
00:33:48,120 --> 00:33:49,680
Do you guys have great ideas out there?

911
00:33:49,680 --> 00:33:52,680
Are you ready to go connect with your local rescues?

912
00:33:52,710 --> 00:33:53,120
I mean,

913
00:33:53,710 --> 00:33:58,160
I think this is such a great avenue to market and

914
00:33:58,340 --> 00:33:58,880
you know,

915
00:33:58,880 --> 00:34:03,120
there's so many people that just pour their heart and soul

916
00:34:03,120 --> 00:34:04,400
into these organizations,

917
00:34:04,740 --> 00:34:05,280
you know?

918
00:34:05,410 --> 00:34:08,680
Or even if they are not volunteering large amounts of hours,

919
00:34:08,680 --> 00:34:10,360
like they got their dog through there.

920
00:34:10,360 --> 00:34:12,200
So they have this special place in their heart and they

921
00:34:12,200 --> 00:34:13,240
always still wanna help them.

922
00:34:13,240 --> 00:34:17,200
And you're offering these great opportunities to be able to photograph

923
00:34:17,200 --> 00:34:17,880
the dog they love,

924
00:34:17,880 --> 00:34:18,640
help that rescue,

925
00:34:19,140 --> 00:34:24,800
and it becomes such a synergistic great partnership that I think

926
00:34:24,800 --> 00:34:25,840
is completely worthwhile.

927
00:34:25,860 --> 00:34:27,640
But it does maybe take a little bit of,

928
00:34:27,830 --> 00:34:29,920
a little bit of trial and error to find the right

929
00:34:29,920 --> 00:34:33,720
partners, but this can definitely get people on the right foot,

930
00:34:34,670 --> 00:34:36,880
make that process a little bit easier.

931
00:34:37,470 --> 00:34:38,720
Before we wrap up,

932
00:34:38,850 --> 00:34:43,280
is there anything else that you want to let people know

933
00:34:43,280 --> 00:34:44,000
or kind of,

934
00:34:44,000 --> 00:34:44,360
you know,

935
00:34:44,710 --> 00:34:48,520
some general encouragement for people out there that maybe have been

936
00:34:49,070 --> 00:34:53,480
either maybe the experience didn't go as they thought or it

937
00:34:53,480 --> 00:34:55,160
was just didn't work out?

938
00:34:55,160 --> 00:34:57,040
Like what advice do you have for them?

939
00:34:57,470 --> 00:35:00,640
I think that there are so many different rescue organizations out

940
00:35:00,720 --> 00:35:03,560
there. It's almost like there are so many different photographers out

941
00:35:03,560 --> 00:35:06,760
there. There's gonna be right match for everyone.

942
00:35:06,760 --> 00:35:08,800
Sometimes it takes a couple of tries.

943
00:35:08,860 --> 00:35:11,560
And I think the people that love these rescues,

944
00:35:12,040 --> 00:35:13,560
which you kind of mentioned before,

945
00:35:13,560 --> 00:35:16,040
like even if they're not heavily involved in the rescue,

946
00:35:16,040 --> 00:35:17,320
they just adopt from there.

947
00:35:17,320 --> 00:35:19,000
Or they've donated a couple of times,

948
00:35:19,290 --> 00:35:23,120
they're so passionate about that rescue that they are really passionate

949
00:35:23,120 --> 00:35:26,080
about the businesses that work with those rescues too.

950
00:35:26,870 --> 00:35:27,880
Yeah. Yeah.

951
00:35:27,880 --> 00:35:31,200
Absolutely. So you guys just keep on trying and yeah,

952
00:35:31,200 --> 00:35:31,800
this will be,

953
00:35:31,800 --> 00:35:33,640
just listen to this episode again.

954
00:35:33,640 --> 00:35:35,720
There was so much good information in here,

955
00:35:36,500 --> 00:35:41,200
like it was definitely will help anyone out there start to

956
00:35:41,200 --> 00:35:42,640
make these connections with their rescues.

957
00:35:43,160 --> 00:35:46,560
Courtney, thank you so much for sharing this with us and

958
00:35:46,560 --> 00:35:47,360
sharing your experience.

959
00:35:47,710 --> 00:35:48,800
Before you go,

960
00:35:49,060 --> 00:35:51,720
can you let people know where to find you for your

961
00:35:51,720 --> 00:35:52,520
photography business,

962
00:35:52,520 --> 00:35:56,560
but also where to find your rescue information so we can

963
00:35:56,560 --> 00:35:59,120
all follow your awesome rescue efforts?

964
00:35:59,630 --> 00:36:01,240
Yeah, so for photography,

965
00:36:01,240 --> 00:36:02,960
I'm most active on Instagram.

966
00:36:02,960 --> 00:36:05,280
You can find me at CM Bryson.

967
00:36:06,040 --> 00:36:08,320
My website is also cm bryson.com

968
00:36:09,040 --> 00:36:09,940
for the rescue.

969
00:36:10,230 --> 00:36:13,020
We are the rescue ranch in Rutledge,

970
00:36:13,020 --> 00:36:16,420
Georgia, and we're most active on Facebook over there.

971
00:36:16,420 --> 00:36:16,900
Oh, okay.

972
00:36:17,170 --> 00:36:19,740
Nice. A rescue ranch.

973
00:36:19,740 --> 00:36:20,620
That's really cute.

974
00:36:22,150 --> 00:36:22,740
So yeah,

975
00:36:22,890 --> 00:36:24,220
mostly Bostons.

976
00:36:24,220 --> 00:36:27,340
And now we also have pigs and donkeys and goats and

977
00:36:27,340 --> 00:36:27,620
a horse.

978
00:36:28,390 --> 00:36:29,740
Oh, I love it.

979
00:36:29,790 --> 00:36:30,460
Oh my gosh,

980
00:36:30,490 --> 00:36:32,540
I always joke that I want a house goat.

981
00:36:34,810 --> 00:36:35,740
I love goats.

982
00:36:36,150 --> 00:36:37,300
Oh, that's my dream.

983
00:36:37,510 --> 00:36:38,860
To live on the farm like you.

984
00:36:39,500 --> 00:36:40,660
But here I am in the suburbs,

985
00:36:40,660 --> 00:36:41,380
maybe one day.

986
00:36:43,630 --> 00:36:44,300
Oh man.

987
00:36:44,360 --> 00:36:44,900
All right.

988
00:36:44,900 --> 00:36:45,260
Well Courtney,

989
00:36:45,260 --> 00:36:46,300
thank you so,

990
00:36:46,300 --> 00:36:47,500
so much for being here.

991
00:36:48,140 --> 00:36:52,220
Everyone go let Courtney know how helpful she was and keep

992
00:36:52,220 --> 00:36:53,140
us both posted.

993
00:36:53,560 --> 00:36:55,900
I'm on Instagram at nicole Bigley official.

994
00:36:56,460 --> 00:37:00,340
Keep us posted on any connections you're making with your rescues

995
00:37:00,800 --> 00:37:01,660
and you know,

996
00:37:01,660 --> 00:37:04,220
all the progress that you're gonna make out of listening to

997
00:37:04,220 --> 00:37:07,300
this episode cuz we would love to cheer you on and

998
00:37:07,620 --> 00:37:09,020
we'll see you guys all next week.

999
00:37:09,250 --> 00:37:10,460
Thanks for everybody.

1000
00:37:10,910 --> 00:37:11,380
Of course.

1001
00:37:11,380 --> 00:37:11,940
Thank you Courtney.

1002
00:37:12,130 --> 00:37:14,140
Thanks for listening to the Hair of the Dog podcast.

1003
00:37:14,450 --> 00:37:16,860
This was episode number 162.

1004
00:37:17,070 --> 00:37:19,220
If you wanna check out the show notes for access to

1005
00:37:19,220 --> 00:37:20,700
any of the resources that we mentioned,

1006
00:37:20,770 --> 00:37:25,300
simply go to www.hairofthedogacademy.com/

1007
00:37:25,300 --> 00:37:28,180
1 62.

1008
00:37:28,180 --> 00:37:31,100
Thanks for listening to this episode of Hair of the Dog

1009
00:37:31,790 --> 00:37:33,540
Podcast. If you enjoyed this show,

1010
00:37:33,540 --> 00:37:35,340
please take a minute to leave a review.

1011
00:37:35,340 --> 00:37:36,580
And while you're there,

1012
00:37:36,580 --> 00:37:40,700
don't forget to subscribe so you don't miss our upcoming episode.

1013
00:37:40,700 --> 00:37:41,820
One last thing,

1014
00:37:41,820 --> 00:37:44,740
if you are ready to dive into more resources,

1015
00:37:44,740 --> 00:37:45,700
head over to our website,

1016
00:37:46,800 --> 00:37:49,060
www of Dog Academy.

1017
00:37:49,890 --> 00:37:53,100
Thanks for being a part of this pet photography community.