Freedom Focus Formula
Laser Coaching - Advertising End of Life Sessions
18:40
Laser Coaching - Advertising End of Life Sessions
IN THIS EPISODE:
#072 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Angela is trying to determine if she should advertise end-of-life sessions, and what that looks like if she markets it.
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Nicole here,
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and I am here with Angela and we're here for laser
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coaching. So Angela,
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welcome. Tell us,
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hello. Hi.
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Well, it came up,
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I dunno,
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I've been flooded with end of life sessions lately and it
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came up that should we market these things?
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And if so,
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how, and I'm not meaning like to take out an ad
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that says,
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is your dog dying?
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I was a little,
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yeah. You know,
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and it just how to approach it with a level of
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compassion and tact,
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but still to let people know that this is a thing.
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Yeah. I mean,
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I guess the first thing you need to do is figure
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out what messaging you want to be,
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which I would definitely do from the positive side of celebrate,
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celebrate your dog,
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you know,
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it's, I think it's okay to state the obvious and that,
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you know,
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unfortunately dogs aren't with us too long,
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take, you know,
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highly recommend getting a session done.
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Your dog is still young and healthy and you know,
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all the ways that you know them now.
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But if,
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you know,
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you're further past that point and you haven't had pictures,
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like now it's a,
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you know,
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we can still have this for your,
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for your end of life sessions.
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How, how are they set up?
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Are they just a normal session fee and normal products?
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Do you have like a special all-inclusive thing?
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Yeah. So I have,
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I have two different regular sessions and two other special sessions
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that I don't promote year round,
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but so the regular sessions are my adventure days and that's
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obviously for younger dogs.
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And then the memory session,
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which is anywhere between an hour to 90 minutes is more
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for like the puppy or the new to you dog or
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the senior dog and the terminal dog that can't do,
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you know,
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big walks,
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a little more payment kind of thing.
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So I don't necessarily add you're like I have all over
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my website that I will drop everything to do a dog
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that has given it has been given a date,
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you know,
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but I don't have a session necessarily dedicated to that.
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Gotcha. What's your intention of the marketing at like how many
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do you want?
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Like, is it the best,
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I guess some gumption,
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is that the best type of session to market or like,
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what's your motivation for marketing that versus others?
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You know,
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cause we only have so much marketing time,
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so it's just figuring out if it's,
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if it's the right thing to definitely marketing or if it
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wants to be a service that you could definitely market and
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get in touch with like,
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you know,
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some, I didn't realize this was a thing like a hospice
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vet. I know we have a friend that's in Colorado that
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he does in home euthanasia,
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but I guess there's also some like hospice vets that will
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help, you know,
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with the care once they start to get more towards end
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of life,
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but that might even be a couple months long.
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So there would be plenty of time for people to get
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a session done in some of those cases.
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So there's definitely like low-hanging marketing fruit that way in my
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experience and this isn't everyone's experience,
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it's just my experience,
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my tribute sessions,
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which more,
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my end of life sessions were definitely a lower price point,
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not as much a moneymaker,
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but it was a nice service,
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a feel good service,
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like, you know,
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that I felt good about providing.
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So, and it depends what,
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what is most critical to you with the time,
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you know,
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just figuring out where you want to spend your time marketing
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different things.
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Does that all make sense?
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Yeah. You're using that as a past tense.
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Do you not do tribute sessions anymore?
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Or I still do.
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I just,
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I don't really market them at all.
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My, my schedule now with the kids and especially homeschooling virtual
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school, whatever,
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everything else,
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like the last minute dropping schedule is become more challenging for
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me. So I don't,
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if somebody contacted me,
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I would do it,
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but I don't think I have much mentioned right.
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Hashtag childbirth.
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Yeah. Yeah,
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exactly. Hashtag dreams Hashtag college,
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eight years.
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So, you know,
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I love the idea of connecting with a hospice vet and,
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and I have just learned at a place around here that
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I could connect with.
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But like,
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would you take the,
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w would you take the route of direct marketing,
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like taking ads out or would you go with more of
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a, like a passive thing,
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like blogging about it and you know,
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writing a blog about this hospice back?
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Cause you know,
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that's where one of my strengths are,
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is the blogging and,
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and, and making that connection and doing third-party that way.
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Or would you actually like,
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like at the stage of my business,
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would you actually take out ads?
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Like, cause I belong to a lot of different community groups
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on Facebook and whenever I see someone pop up like,
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oh, you know,
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is there like anybody who'll do pictures of my dog,
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he's dying.
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I was common.
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But at the same time,
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you're also in competition with all of those other people with
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cameras who are just like,
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oh, I'll do it.
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And I'll give you all the digitals for $50,
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you know?
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And you you'd get lost because price Queens higher.
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Right. Right.
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Right. So what type of ads are you thinking of?
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Because generally like a magazine ad,
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it's not money well spent in my opinion,
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you know?
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So like what type of ads It's like Facebook ads and
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Instagram ads,
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that Kind of stuff.
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Yeah. You can't,
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I just don't know how you target,
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how you would target someone with older dogs on that,
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unless that she wouldn't be able to do their pixel.
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But if there was,
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you could target maybe people,
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if those other businesses,
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like a hospice vet had had Facebook page or group or
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something like why you can't target groups,
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but like a Facebook's general demographics and targeting,
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there's no way to take out,
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like to target to the people that have older animals,
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you know,
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could general pet animals or pet owners in general,
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you know,
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if you were going to go that route,
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I would maybe just advertise your smaller sessions and just say,
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Hey, these are perfect for new puppy,
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new to you dog.
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Or if you just,
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if you know,
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or an older dog,
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or if you just want to create one great art piece
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or something,
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so then you're marketing that general session.
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But then people can say,
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oh, I fit in here,
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there or there.
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Right. Cause I mean,
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it's not,
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you know,
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I, I just did one with a birth clean mountain dog
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and she has DM.
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And so she's not really mobile and you can't do a
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whole lot of,
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you know,
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you know,
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me and the owner,
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we cried and it's just,
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you know,
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she comes to the reveal session and she's like,
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I really want a book.
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I'm like,
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oh God,
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but we cut it off at 45 minutes because,
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because Maggie was so out of it and we don't have
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enough for even like a 10 page book,
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you know,
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like I ended up with 17 images and a lot of
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them were really repetitive and I was like,
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we just don't have enough for a book.
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So like I talked her through,
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she has she's,
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she's a rescue whore.
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She has seven dogs and he's all been rescued.
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And so like I pitched to her another session with all
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of the dogs at their property in Idaho.
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And then I would be happy to include the gallery from
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Meg and to,
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you know,
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the gallery from that session.
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So we could put together a big book and that seemed
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to be okay.
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But you know,
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if I run into somebody similar who,
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you know,
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whether the time ends up being limited because the dog is
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not very mobile,
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you know,
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you can't meet can't pitch,
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you can't pitch the album.
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You can do,
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you can do tens for an album with 10 images.
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00:10:40,680 --> 00:10:44,120
You could also do an image box with five images.
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They could put leashes and stuff in our bamboo box with
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five or 10 images,
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you know,
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something like that.
277
00:10:49,880 --> 00:10:50,180
You know?
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00:10:50,180 --> 00:10:52,130
So I think you can try to find some of those
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00:10:52,130 --> 00:10:54,100
things. Cause I think the challenge with the,
280
00:10:54,100 --> 00:10:55,130
the, you know,
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00:10:55,130 --> 00:10:57,410
older dog sessions is their dogs.
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Not, not how they remember and they still want the images,
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00:11:00,230 --> 00:11:03,200
but they're not necessarily gonna put a giant image of their
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00:11:03,290 --> 00:11:05,060
unfortunately dying dog on their wall.
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00:11:05,420 --> 00:11:05,720
You know,
286
00:11:05,720 --> 00:11:08,120
that's, that's not what they do with it.
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00:11:08,420 --> 00:11:11,540
Usually the albums or those image boxes tend to be the
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00:11:11,540 --> 00:11:14,180
more products of choice in that situation.
289
00:11:15,140 --> 00:11:15,800
So yeah.
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00:11:15,800 --> 00:11:16,070
I mean,
291
00:11:16,130 --> 00:11:18,050
that's a great workaround to,
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00:11:18,080 --> 00:11:20,720
Hey, let's do another session with all your dogs with this
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product in mind,
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00:11:23,390 --> 00:11:24,410
but yeah,
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00:11:24,500 --> 00:11:25,910
I think those are some of the other things you could
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do. And then as far as marketing,
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00:11:27,590 --> 00:11:29,240
I just want to jump back for a second to,
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00:11:29,240 --> 00:11:33,140
I would 100% market these sessions to those third party,
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like a hospice bet,
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00:11:34,520 --> 00:11:34,850
you know,
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00:11:34,850 --> 00:11:38,240
any sort of the challenging part for,
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you know,
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you look at like dog Memorial,
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like pet Memorial type things.
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People aren't necessarily going there until it's already too late,
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which is the hard part there.
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00:11:49,820 --> 00:11:51,980
So you need to figure out where it is that they
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00:11:51,980 --> 00:11:52,820
go before,
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00:11:52,820 --> 00:11:54,970
which might be the hottest bet might be special events.
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If you have cardiology,
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00:11:56,380 --> 00:12:00,340
oncology, neurology type vets in your area at all.
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00:12:00,430 --> 00:12:01,650
Yeah. Yeah.
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00:12:01,650 --> 00:12:05,130
And one of the difficulties I've found around here is that
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00:12:05,280 --> 00:12:11,310
a lot of them debts a lot of pet specific businesses
315
00:12:11,310 --> 00:12:12,870
like Mets or food boutiques.
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They're just there.
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They don't have the time or the interest or the,
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or the interest in working with someone like me.
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00:12:23,400 --> 00:12:24,000
They're very,
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now we got it.
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We're good.
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We don't,
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you know,
324
00:12:30,270 --> 00:12:31,140
I wonder if you can,
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00:12:31,350 --> 00:12:31,700
I mean,
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00:12:31,710 --> 00:12:33,210
some of them will never come around,
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00:12:33,210 --> 00:12:35,100
but others like just approach them of,
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00:12:35,100 --> 00:12:36,180
Hey, how can I help you?
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00:12:36,180 --> 00:12:38,790
And then it becomes a you,
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00:12:38,790 --> 00:12:40,290
or even if you blog about them,
331
00:12:40,290 --> 00:12:40,800
then it's like,
332
00:12:40,830 --> 00:12:43,050
oh, do reciprocal want to help you?
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00:12:44,110 --> 00:12:46,950
In which case you can like pitch doing little contest or
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00:12:47,340 --> 00:12:47,580
you know,
335
00:12:47,580 --> 00:12:49,350
different stuff that it's fun for them.
336
00:12:50,970 --> 00:12:53,070
Yeah. Funny story.
337
00:12:53,070 --> 00:12:57,000
I am writing a monthly column about hiking or a newspaper.
338
00:12:57,720 --> 00:13:00,480
And so for the last one I interviewed my best,
339
00:13:01,950 --> 00:13:02,340
you know,
340
00:13:02,580 --> 00:13:03,780
she's new to the clinic.
341
00:13:03,780 --> 00:13:05,220
So we've been seeing her for about a year,
342
00:13:05,220 --> 00:13:08,310
but I've been going to this clinic for 10 years.
343
00:13:09,060 --> 00:13:11,070
And when it got published,
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00:13:11,490 --> 00:13:16,440
they posted the link on their Facebook page and said,
345
00:13:16,470 --> 00:13:17,490
oh, Hey look at Dr.
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00:13:17,490 --> 00:13:18,870
Shulkin article.
347
00:13:34,680 --> 00:13:36,930
Oh yeah.
348
00:13:37,500 --> 00:13:38,070
I mean,
349
00:13:38,230 --> 00:13:41,520
it could just be whoever posted that just really was completely
350
00:13:41,520 --> 00:13:42,420
clueless about it.
351
00:13:42,450 --> 00:13:43,500
But yeah.
352
00:13:43,590 --> 00:13:45,840
But that's just a funny side story.
353
00:13:47,070 --> 00:13:48,660
It's into my brain and stays there.
354
00:13:50,620 --> 00:13:51,510
Yeah. Yup.
355
00:13:51,840 --> 00:13:52,560
I hear ya.
356
00:13:52,590 --> 00:13:53,550
That happens to all of us.
357
00:13:54,330 --> 00:13:55,530
Yeah. But anyhow.
358
00:13:55,560 --> 00:14:00,150
Yeah. So I like all of this stuff and actually my,
359
00:14:00,420 --> 00:14:04,590
one of my clients referred me to a place that does
360
00:14:04,710 --> 00:14:06,300
water cremation and says,
361
00:14:06,330 --> 00:14:06,930
oh, you should,
362
00:14:07,020 --> 00:14:08,820
you should look these people up and see if you can
363
00:14:08,820 --> 00:14:09,300
work with them.
364
00:14:09,570 --> 00:14:09,900
And I'm like,
365
00:14:09,900 --> 00:14:11,070
okay. Yeah.
366
00:14:12,210 --> 00:14:12,780
Yeah. I mean,
367
00:14:12,780 --> 00:14:13,290
you never know,
368
00:14:13,290 --> 00:14:14,970
you could do a cross promotion,
369
00:14:14,970 --> 00:14:16,650
like a blog post on your article,
370
00:14:16,790 --> 00:14:18,030
on your blood site.
371
00:14:18,030 --> 00:14:19,410
Maybe they want to post on there.
372
00:14:19,410 --> 00:14:19,800
You know,
373
00:14:19,800 --> 00:14:22,920
like they might still have some education and you might get
374
00:14:22,920 --> 00:14:23,910
a couple of people that,
375
00:14:24,300 --> 00:14:25,580
that are,
376
00:14:25,580 --> 00:14:27,810
are looking for that in time,
377
00:14:27,870 --> 00:14:28,590
you know that,
378
00:14:29,040 --> 00:14:30,240
but you would also get,
379
00:14:30,510 --> 00:14:32,370
even, even if,
380
00:14:32,640 --> 00:14:33,060
you know,
381
00:14:33,090 --> 00:14:36,360
client a it's too late for them to take advantage with
382
00:14:36,360 --> 00:14:37,350
their current dog,
383
00:14:37,920 --> 00:14:40,890
maybe it is something that then they're like,
384
00:14:40,950 --> 00:14:43,620
oh, but I'm definitely going to do this with my next
385
00:14:43,620 --> 00:14:44,400
dog. And you know,
386
00:14:44,400 --> 00:14:45,600
that's a long game play,
387
00:14:47,340 --> 00:14:48,030
but I mean,
388
00:14:48,030 --> 00:14:50,430
but, but they would probably want to take it with their
389
00:14:50,430 --> 00:14:51,950
next dog when their is young and healthy,
390
00:14:52,070 --> 00:14:52,460
you know?
391
00:14:52,460 --> 00:14:55,910
So just depends how long they would take to be ready
392
00:14:55,910 --> 00:14:56,690
for another dog.
393
00:14:57,140 --> 00:15:00,680
One other thing you could look at too is I just
394
00:15:00,680 --> 00:15:04,190
did a podcast interview with Mandy Pratt from gray boy print.
395
00:15:04,190 --> 00:15:07,970
She does etchings and it's coming out a couple of weeks,
396
00:15:07,970 --> 00:15:09,740
I think the first week of September the eighth,
397
00:15:09,770 --> 00:15:12,140
maybe. But she has those,
398
00:15:12,140 --> 00:15:14,360
which is something that you could even offer.
399
00:15:14,840 --> 00:15:18,920
It's like on a wholesale basis for people that,
400
00:15:18,980 --> 00:15:19,370
you know,
401
00:15:19,910 --> 00:15:22,520
the, like the people that go to the cremation things,
402
00:15:22,520 --> 00:15:23,660
whatever that it's too late,
403
00:15:23,660 --> 00:15:27,620
but that she can actually create something beautiful from a picture
404
00:15:27,620 --> 00:15:28,250
and they have,
405
00:15:30,290 --> 00:15:34,370
so that's something that you could still maybe offer to people.
406
00:15:34,670 --> 00:15:36,140
And you know,
407
00:15:36,140 --> 00:15:37,640
if they have other dogs,
408
00:15:37,820 --> 00:15:39,140
I thought about this as I was talking to her,
409
00:15:39,140 --> 00:15:39,380
I'm like,
410
00:15:39,410 --> 00:15:41,750
Ooh, this could be interesting that you're like,
411
00:15:41,750 --> 00:15:43,490
okay, like you have a session,
412
00:15:43,850 --> 00:15:45,830
you can create these with your images,
413
00:15:45,830 --> 00:15:47,210
for the dogs that are part of the session.
414
00:15:47,210 --> 00:15:48,320
And if they had other pets,
415
00:15:48,320 --> 00:15:52,610
they can have their pictures created as well to create like
416
00:15:52,610 --> 00:15:54,080
a little wall gallery or,
417
00:15:54,080 --> 00:15:54,410
you know,
418
00:15:54,410 --> 00:15:58,540
one with multiple pets in it Just like edit their self
419
00:15:58,540 --> 00:16:03,530
shot. She does it because she will take the cell shots.
420
00:16:03,530 --> 00:16:04,040
And like,
421
00:16:04,040 --> 00:16:06,530
she puts it in Photoshop through some ways to like to
422
00:16:06,530 --> 00:16:07,400
create these.
423
00:16:07,850 --> 00:16:10,010
I'm not even exactly sure how she does it to create
424
00:16:10,010 --> 00:16:11,720
these like metal engraving,
425
00:16:11,750 --> 00:16:12,560
etchings or whatever.
426
00:16:13,280 --> 00:16:14,120
So, yeah.
427
00:16:14,240 --> 00:16:18,440
So that's something that you can offer even for pets that
428
00:16:18,440 --> 00:16:19,190
are no longer here.
429
00:16:19,190 --> 00:16:20,870
That's still in line with what we do,
430
00:16:20,870 --> 00:16:21,830
which is beautiful artwork.
431
00:16:22,210 --> 00:16:22,930
Yeah. Well,
432
00:16:23,140 --> 00:16:25,360
I did a session last year for a gal who had
433
00:16:25,360 --> 00:16:32,560
five beagles and she wanted to include the urns of her
434
00:16:32,620 --> 00:16:34,420
two other beagles,
435
00:16:35,440 --> 00:16:35,920
you know?
436
00:16:36,070 --> 00:16:38,830
So we set them up nicely on rocks with some of
437
00:16:38,890 --> 00:16:40,300
the dogs toys.
438
00:16:40,320 --> 00:16:41,560
And I was like,
439
00:16:42,130 --> 00:16:45,520
oh, this reminds me of Irish Catholic funerals where we take
440
00:16:45,520 --> 00:16:47,380
pictures of dead bodies and caskets.
441
00:16:48,590 --> 00:16:51,220
Right. Oh,
442
00:16:51,220 --> 00:16:52,270
it was kind of weird.
443
00:16:52,270 --> 00:16:53,230
But at the same time,
444
00:16:53,230 --> 00:16:56,350
it was a nice little way to honor these other two
445
00:16:56,350 --> 00:16:57,250
dogs by,
446
00:16:57,280 --> 00:16:57,640
you know,
447
00:16:57,640 --> 00:17:01,120
and she did get an album done and it was just
448
00:17:01,120 --> 00:17:05,320
a nice way to honor the other two dogs and include
449
00:17:05,320 --> 00:17:08,500
them in the whole thing in the moment.
450
00:17:08,500 --> 00:17:09,190
It was like,
451
00:17:09,370 --> 00:17:10,180
you want to do Wydell?
452
00:17:11,470 --> 00:17:11,740
I know.
453
00:17:12,500 --> 00:17:14,860
Okay. Yes.
454
00:17:15,490 --> 00:17:16,020
You're the client,
455
00:17:16,060 --> 00:17:16,750
you're the one with the money.
456
00:17:17,530 --> 00:17:18,280
Yeah, sure.
457
00:17:18,490 --> 00:17:19,630
We can definitely do that.
458
00:17:21,850 --> 00:17:22,900
Perfect. Yeah,
459
00:17:22,900 --> 00:17:24,280
no, definitely check that out.
460
00:17:24,280 --> 00:17:25,300
And, and yeah,
461
00:17:25,300 --> 00:17:26,320
I think it's definitely,
462
00:17:26,500 --> 00:17:28,390
I think a hundred percent it's worth advertising,
463
00:17:28,390 --> 00:17:30,460
but if you're going to be doing ads,
464
00:17:30,760 --> 00:17:33,610
then maybe just advertise all of the sessions that you can't
465
00:17:33,610 --> 00:17:36,730
target new puppets who has whatever.
466
00:17:37,000 --> 00:17:37,930
So Yeah.
467
00:17:38,290 --> 00:17:39,760
Uncontrollable little bastards.
468
00:17:42,220 --> 00:17:42,730
Love it.
469
00:17:43,260 --> 00:17:45,970
Awesome. Awesome.
470
00:17:48,010 --> 00:17:49,060
So welcome you too.
471
00:17:49,260 --> 00:17:50,340
Bye bye.
472
00:17:51,360 --> 00:17:53,340
Thanks for listening to the hair of the dog podcast.
473
00:17:53,340 --> 00:17:55,500
If you want to check out the show notes for access
474
00:17:55,500 --> 00:17:57,600
to any of the links that we shared in this episode,
475
00:17:57,600 --> 00:18:00,060
as well as any additional resources,
476
00:18:00,090 --> 00:18:05,550
simply go to www.hairofthedogacademy.com/seven
477
00:18:05,640 --> 00:18:08,040
two. Since this was episode number 72.
478
00:18:09,530 --> 00:18:12,470
Thanks for listening to this episode of hair of the dog
479
00:18:12,500 --> 00:18:14,960
podcast. If you enjoyed this show,
480
00:18:14,990 --> 00:18:16,700
please take a minute to leave a review.
481
00:18:16,910 --> 00:18:17,810
And while you're there,
482
00:18:17,960 --> 00:18:19,310
don't forget to subscribe.
483
00:18:19,370 --> 00:18:21,560
So you don't miss our upcoming episodes.
484
00:18:22,100 --> 00:18:22,820
One last thing,
485
00:18:23,210 --> 00:18:25,880
if you are ready to dive into more resources,
486
00:18:26,180 --> 00:18:31,520
head over to our [email protected].
487
00:18:31,880 --> 00:18:35,000
Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
