Freedom Focus Formula
Laser Coaching - Book project of a different species.
18:47
Laser Coaching - Book project of a different species.
IN THIS EPISODE:
#080 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Rebecca has an idea for a book project that crosses species lines and is looking for strategies to work with some zoological institutions.
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hello, Rebecca.
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I'm good.
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How are you?
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Good. Good.
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It's good to see you here.
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Yeah. Okay.
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Since I can't book a lifeline with you,
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I'm like,
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okay, I'm going to do laser coaching.
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No, I love it.
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I love it.
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I love it.
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I love the laser coaching and I love your project.
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I read over your notes.
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That looks amazing.
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So, yeah.
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So go ahead and just to recap,
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go ahead and let us know.
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Yeah. So I have,
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actually, this has been in my mind for a while now,
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and it's now just taking shape a little bit more since
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I'm reading about all those books projects going on in the
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academy or an elevate.
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However, I want to do a little bit of a different
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approach instead of just for photography,
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pets or hats,
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very particular.
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I want to do comparison between small cats and big cats.
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I'm a huge wildlife and big cats have a very special
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spot in my heart.
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Right. And yeah,
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I thought,
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okay, why not show the similarities between normal cat that we
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have at our home?
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Right. And yeah,
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the big cats may it be in yeah.
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In that code.
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Yeah. With a Tabby and the tiger or a painter or,
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and the teeny tiny black cat also in behavior,
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they are really so similar actually.
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And yeah.
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Also where I'm living.
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So I'm in a greater cologne area to have other big
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cities really close by.
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I have at least four zoos that are kind of like
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an hour away by car where I can actually have,
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have access to all different kinds of cats.
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Right. The only thing is,
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and this is where I can't even remember who said it,
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but kind of like approach Nicole,
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because she has this background in animal training and all this
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that may be,
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you would have an idea on how I could approach,
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because usually it's when you want to shoot in the zoos
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for commercial purpose to ask them,
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and then also pay your fee.
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Yeah. Right,
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right. Right.
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But I also have been thinking because of COVID,
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the zoos are really hurting as well.
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That may be,
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I could make this ultra beneficial to them.
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Yeah. No,
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I think it,
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the charity aspect of it is the key to open so
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many doors.
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You know,
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it just cause people feel good when they're helping out a
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good cause for the actual zoos.
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And it might take a little bit of a little bit
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of homework on the back end,
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but I would look at their websites and see if you
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can find like what conservation projects they support.
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So most sues and the European zoos are very similar that,
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you know,
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they have the animals on site.
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They have all of that stuff going on,
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but they also are usually attached to some sort of conservation
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project that's going on out in the wild.
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So those projects they love funding for,
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you know,
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and you could talk to them like if you could find
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out kind of what projects they're working with,
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you could,
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you know,
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mentioned that I know you support whatever organization or usually they
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might even have their own researchers.
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Like when I worked at the national aviary,
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we had two full-time researchers on staff that were running their
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own conservation projects.
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So that would be a great way place to look up
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that the other thing you can look up to is I
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assuming you guys have it in the European zoos,
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hold on.
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JASA tag.
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Yeah. So if you Google IASA AZA,
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which is a European and zoological associations or something,
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I don't know exactly what it stands for,
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but it's a European ACA.
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So EAs EA and then tag,
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there's a field tag.
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So what the tag is,
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we have our own tag here in the,
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actually it might be a worldwide studbook,
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I'm not sure,
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but any,
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any species is managed and zoos has a tag associated with
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it, which is the tax on advisory group,
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which is basically like computer dating service for all the animals
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to make sure that we're keeping genetic desert diversity.
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We have a log of all the animals that are in
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all the facilities and,
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you know,
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the whole entire world.
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And those tags are also often involved in determining like what
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types of conservation work needs to be done,
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or the tags might be associated with other conservation projects.
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So definitely check out the ISA EOS a field tag,
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and just kind of see,
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Hold on,
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I'm going to click here and see what they've got all
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sorts of things.
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So I could go into a deep,
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deep hole of fun.
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Yeah. But that will at least just kind of give you
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an idea of the work,
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the conservation work that might be going on in which students
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are involved.
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So maybe you can see,
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oh, the colognes who was really involved with the field tag,
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but maybe the,
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you know,
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Frankfurt zoo is not,
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you know,
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that they're more involved with other species so that we can
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kind of see what shoes are most involved.
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And then I would approach those who's maybe first because they
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have the most involvement with the,
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the fields.
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So yeah.
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So it starts to do that.
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And then as far as making actual contact with the zoos,
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like, is there,
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can you find someone that has any sort of contact there,
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even if they work in marketing or if they're a volunteer
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or just someone that,
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you know,
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that knows someone possibly finding some sort of,
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you know,
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common connection is always a great way to get a door
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open, to,
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to start a conversation.
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Barring that without that,
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trying to think who,
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I wouldn't necessarily even try to approach first because you'll eventually
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need to get to the,
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well, maybe not,
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you probably wouldn't need to get to the animal staff because
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it's not like these are animals that they would be bringing
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out for you to photograph in front of like a white
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background. They're not education animals.
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I wouldn't Mind actually getting a tiger and heading this.
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Right. That's going to shut you down real fast,
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going to want to stay out of Yazoo is for that,
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you know?
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So you'd just be going in basically to photograph.
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It would be nice to have access,
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like when they let the animals out,
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like to have access,
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you know,
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on the public side of the viewing area when they're letting
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the animals out in the morning.
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Cause that's when you might get the stocking behaviors are more
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behavior for looking to photograph because you know,
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they probably have some enrichment out there.
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They had some sense around the yard or they did something
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so that cat's usually going to explore the area when they
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first come out.
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But if you show up in the afternoon,
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they'll be doing what they do best which sleeping somewhere that
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you can't see them.
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So, yeah.
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So I don't know if it would be a marketing Department,
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maybe marketing or,
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You know,
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if they have a conservation department,
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you know,
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you can even talk originally to them that the key is
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to find someone that's like,
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oh yeah,
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this is a great thing.
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And then they can find whatever channels,
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whoever you need to speak to.
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I don't know who would be,
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I mean,
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I guess you could probably start to,
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if you could find on the website about the commercial photography,
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cause I'm sure they have a place to contact about that.
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You know,
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the commercial photography.
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Yeah. They most definitely have usually one site where you have
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all the information about this.
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Yeah. So you could even start with that person and just
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explain what you're doing,
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you know,
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do your homework first.
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So you can know kind of what research that zoos works
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with. So you can,
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you know,
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say love to create this project and have it support that
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research. Or if they have other,
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other conservation pieces that they'd like support with that,
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you know,
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you're open to whatever's most beneficial to them.
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Yeah. Because it's not from,
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from the zoo management side of things,
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like you really just need permission and you know,
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maybe early access to the public side of the zoo on
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a day or two.
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But like from the animal care side,
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like you're not asking for the,
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00:10:22,970 --> 00:10:24,530
for the operations part of the zoo.
267
00:10:24,560 --> 00:10:26,420
You're not like putting anyone out,
268
00:10:26,420 --> 00:10:27,830
that's going to have to do a lot more work than
269
00:10:27,830 --> 00:10:28,490
it's going to be like,
270
00:10:28,520 --> 00:10:29,630
oh, we don't have the staff.
271
00:10:29,660 --> 00:10:30,470
We don't have the time.
272
00:10:30,470 --> 00:10:31,700
Like this is an easy yes.
273
00:10:32,090 --> 00:10:33,860
So Yeah,
274
00:10:34,430 --> 00:10:35,120
that's what I would do.
275
00:10:35,900 --> 00:10:40,850
But I would definitely try to find somebody that knows somebody,
276
00:10:40,850 --> 00:10:43,310
even if it's one of the other zoos that are a
277
00:10:43,310 --> 00:10:46,610
little bit further away because all the zoo people know all
278
00:10:46,610 --> 00:10:47,540
the others do people.
279
00:10:47,540 --> 00:10:48,890
So once you get one zoo to say,
280
00:10:48,890 --> 00:10:51,080
yes, they can introduce you to the other zoos.
281
00:10:52,130 --> 00:10:53,090
I have a big network.
282
00:10:53,420 --> 00:10:59,660
So here in Germany we have a few smaller TV shows
283
00:10:59,660 --> 00:11:01,880
about actually the work in the zoo.
284
00:11:02,660 --> 00:11:05,570
And they also talk about all this background stuff then.
285
00:11:05,630 --> 00:11:11,690
And I agree in comparison to when a TV team comes
286
00:11:11,690 --> 00:11:13,400
and wants to show the zoo,
287
00:11:13,670 --> 00:11:17,060
then the people have to be there and available for the
288
00:11:17,060 --> 00:11:17,750
zoo staff.
289
00:11:17,780 --> 00:11:18,650
Right. Yeah.
290
00:11:18,830 --> 00:11:19,280
For me,
291
00:11:19,280 --> 00:11:19,820
it's just,
292
00:11:19,820 --> 00:11:21,050
okay, let me in,
293
00:11:21,050 --> 00:11:24,650
I'm just standing in the public area and doing my photos.
294
00:11:24,830 --> 00:11:25,970
Yeah, yeah.
295
00:11:26,150 --> 00:11:26,690
That would be,
296
00:11:26,720 --> 00:11:27,380
that'd be great.
297
00:11:27,410 --> 00:11:28,220
That would work well.
298
00:11:29,270 --> 00:11:30,350
Yay. Okay.
299
00:11:30,830 --> 00:11:31,190
And yet,
300
00:11:31,190 --> 00:11:31,460
you know,
301
00:11:31,460 --> 00:11:33,350
even if for some reason,
302
00:11:33,350 --> 00:11:34,640
like you don't even have to start,
303
00:11:34,640 --> 00:11:37,340
I wouldn't lead with Lemmy in early cause you could really
304
00:11:37,340 --> 00:11:39,560
get there at opening and the cats are still going to
305
00:11:39,560 --> 00:11:40,130
be active.
306
00:11:40,430 --> 00:11:42,590
So you could get there like as soon as gate opens
307
00:11:42,590 --> 00:11:44,660
and go in and then once you have like the original
308
00:11:44,660 --> 00:11:45,410
yes. That,
309
00:11:45,410 --> 00:11:45,800
Hey yeah,
310
00:11:45,800 --> 00:11:47,660
you can use these projects commercially,
311
00:11:47,990 --> 00:11:48,200
you know,
312
00:11:48,200 --> 00:11:48,700
you can just say,
313
00:11:48,710 --> 00:11:49,640
is there any way,
314
00:11:49,850 --> 00:11:50,180
or like,
315
00:11:50,180 --> 00:11:50,390
you know,
316
00:11:50,390 --> 00:11:51,650
test it on a local,
317
00:11:51,710 --> 00:11:52,340
a close one,
318
00:11:52,340 --> 00:11:53,980
see if you can get what you need when it first
319
00:11:53,980 --> 00:11:56,140
opens. But then after you have the original,
320
00:11:56,170 --> 00:11:57,190
the first yes.
321
00:11:57,190 --> 00:11:57,970
Then it can always be like,
322
00:11:57,970 --> 00:11:59,320
is there any chance I could get in,
323
00:11:59,380 --> 00:11:59,770
you know,
324
00:12:00,070 --> 00:12:01,960
a few minutes early for when they released the cats?
325
00:12:02,400 --> 00:12:02,930
Yeah, yeah.
326
00:12:03,360 --> 00:12:07,410
Yeah. That'd probably be best because I also noticed that,
327
00:12:07,470 --> 00:12:08,130
for example,
328
00:12:08,220 --> 00:12:11,070
especially around feeding time or something,
329
00:12:12,270 --> 00:12:15,840
then usually a lot of people are there in the area
330
00:12:16,260 --> 00:12:21,390
and sometimes you're really fighting for having the best spot for
331
00:12:21,390 --> 00:12:25,560
photography because so many photographers are there.
332
00:12:28,080 --> 00:12:29,340
So yeah,
333
00:12:29,370 --> 00:12:32,070
that would be neat to just have a little bit of
334
00:12:32,370 --> 00:12:33,810
a clearer access.
335
00:12:34,500 --> 00:12:36,150
Right. So many people around.
336
00:12:36,840 --> 00:12:37,950
Yeah. Okay.
337
00:12:38,700 --> 00:12:39,810
So I guess the,
338
00:12:41,970 --> 00:12:45,090
well, the background search for the conversation project,
339
00:12:45,120 --> 00:12:47,160
wouldn't be that much of an issue.
340
00:12:47,160 --> 00:12:49,020
So they usually have that on the websites.
341
00:12:49,020 --> 00:12:51,090
I think we'll know the other thing,
342
00:12:51,090 --> 00:12:55,740
but finding a person to get me in that might be
343
00:12:55,740 --> 00:12:56,400
a little bit.
344
00:12:57,630 --> 00:12:58,860
Are you surprised Though,
345
00:12:58,860 --> 00:13:01,440
like if you ask your people,
346
00:13:01,500 --> 00:13:02,670
like for instance,
347
00:13:02,670 --> 00:13:04,320
like I've had lots of people that,
348
00:13:05,640 --> 00:13:06,090
you know,
349
00:13:06,090 --> 00:13:07,290
like a friend of mine,
350
00:13:07,290 --> 00:13:07,740
that's like,
351
00:13:07,770 --> 00:13:11,910
oh my friend's friend's son is looking to talk to somebody
352
00:13:11,910 --> 00:13:12,930
that works in a zoo.
353
00:13:12,960 --> 00:13:13,740
We talked to them like,
354
00:13:13,740 --> 00:13:14,370
yeah, sure.
355
00:13:14,400 --> 00:13:14,610
I mean,
356
00:13:14,610 --> 00:13:16,950
cause we all loved what we did and we're always happy
357
00:13:16,950 --> 00:13:19,530
to talk to people like you don't work in the zoo
358
00:13:19,530 --> 00:13:20,460
industry for the money.
359
00:13:20,970 --> 00:13:22,380
So yeah.
360
00:13:22,410 --> 00:13:25,560
So like people are usually really receptive to doing that,
361
00:13:25,770 --> 00:13:26,250
but you know,
362
00:13:26,250 --> 00:13:27,660
you can also then start if,
363
00:13:27,690 --> 00:13:29,460
if you can't find a connection,
364
00:13:29,880 --> 00:13:30,150
you know,
365
00:13:30,150 --> 00:13:34,290
you can always just kind of reach out to and you
366
00:13:34,290 --> 00:13:35,100
know, but having,
367
00:13:35,220 --> 00:13:38,760
having the background information like just goes to show them,
368
00:13:38,760 --> 00:13:40,320
you're not just like some random person.
369
00:13:40,320 --> 00:13:40,650
That's like,
370
00:13:40,650 --> 00:13:43,170
Hey, I want to pictures of the cats.
371
00:13:44,880 --> 00:13:46,050
Yeah. And I mean,
372
00:13:46,080 --> 00:13:49,410
I really want this also to benefit the zoo.
373
00:13:49,530 --> 00:13:53,340
Right. And this would be my way of giving back to
374
00:13:53,340 --> 00:13:57,270
them for their permission from there to photograph.
375
00:13:58,140 --> 00:13:59,460
But yes,
376
00:13:59,460 --> 00:14:02,190
I only need to find a common ground because I looked
377
00:14:02,190 --> 00:14:02,880
a little bit off,
378
00:14:02,910 --> 00:14:06,300
which zoos have what kind of species.
379
00:14:07,350 --> 00:14:11,610
And so there's not one zoo here in the area where
380
00:14:11,610 --> 00:14:14,010
I could get a whole lot.
381
00:14:14,260 --> 00:14:15,750
So I know that in France,
382
00:14:15,750 --> 00:14:16,410
for example,
383
00:14:16,410 --> 00:14:21,300
there is actually a feline zoo or a wild park and
384
00:14:21,300 --> 00:14:23,460
they really have only have cats,
385
00:14:23,640 --> 00:14:25,260
but we don't have that here.
386
00:14:25,620 --> 00:14:30,330
So I will probably have to at least go to those
387
00:14:30,540 --> 00:14:32,610
to get the species I want.
388
00:14:33,510 --> 00:14:35,160
So I have to find some common ground.
389
00:14:35,880 --> 00:14:36,630
Once You're into one,
390
00:14:36,630 --> 00:14:37,860
it'll be easy to get into the other.
391
00:14:37,860 --> 00:14:40,680
Cause they'll just contact the other two or tell you who
392
00:14:40,680 --> 00:14:41,460
to contact.
393
00:14:41,460 --> 00:14:42,480
And yeah,
394
00:14:42,690 --> 00:14:44,730
it's usually easier to get in that way.
395
00:14:45,060 --> 00:14:46,650
One other thing you can offer too,
396
00:14:46,650 --> 00:14:48,780
is I would definitely offer the zoo.
397
00:14:48,780 --> 00:14:49,470
Hey, you know,
398
00:14:49,470 --> 00:14:51,950
you're welcome to have any of these images take for marketing
399
00:14:52,280 --> 00:14:54,320
or your website or whatever you need it for.
400
00:14:54,530 --> 00:14:56,360
You can also even offer to,
401
00:14:56,420 --> 00:14:56,840
you know,
402
00:14:57,260 --> 00:14:59,750
print something that they could auction off at their gala.
403
00:14:59,780 --> 00:15:01,250
Once they start having galas and stuff.
404
00:15:01,250 --> 00:15:03,840
Again, I'm not sure they have them here.
405
00:15:05,100 --> 00:15:08,830
It's not really that common here.
406
00:15:08,830 --> 00:15:10,690
Yeah. Oh man.
407
00:15:10,690 --> 00:15:12,130
Everything has a gala in the states.
408
00:15:15,790 --> 00:15:18,820
The only question that comes to my mind right now,
409
00:15:18,850 --> 00:15:21,520
do you think it might be an issue to have,
410
00:15:21,740 --> 00:15:24,760
so let's say I would need to go to two zoos
411
00:15:24,760 --> 00:15:26,320
to get all my pictures.
412
00:15:26,350 --> 00:15:30,700
Yeah. So they have both different projects.
413
00:15:30,700 --> 00:15:34,060
They are supporting that shouldn't be an issue for a book
414
00:15:34,060 --> 00:15:34,990
project or a,
415
00:15:34,990 --> 00:15:36,850
do you think it might be too much?
416
00:15:37,100 --> 00:15:38,710
Depends what you Say to the first one?
417
00:15:38,830 --> 00:15:39,430
You know,
418
00:15:39,460 --> 00:15:40,780
that, you know,
419
00:15:40,780 --> 00:15:46,030
I truly think that even if it's like a conservation project,
420
00:15:46,420 --> 00:15:46,690
you know,
421
00:15:46,690 --> 00:15:48,970
all the zoos and like once you're supporting it,
422
00:15:49,030 --> 00:15:51,970
another zoo is still going to be happy to have that
423
00:15:51,970 --> 00:15:53,350
supported. You know what I mean?
424
00:15:53,350 --> 00:15:53,800
Like it's,
425
00:15:53,830 --> 00:15:55,870
they're still going to agree with the mission of it.
426
00:15:55,960 --> 00:15:57,340
And again,
427
00:15:57,340 --> 00:15:59,140
since you're not asking for anything,
428
00:15:59,140 --> 00:16:02,260
that's going to take any time from any of their staff,
429
00:16:02,350 --> 00:16:05,080
like they're not going to necessarily fill the need that they
430
00:16:05,080 --> 00:16:07,330
need to get compensated for it because it's,
431
00:16:07,380 --> 00:16:09,400
it's easy for them to let you do this.
432
00:16:09,400 --> 00:16:11,110
So I think it would be fine.
433
00:16:11,200 --> 00:16:11,650
I would,
434
00:16:11,650 --> 00:16:15,130
yeah. I would focus on if it's a conservation project,
435
00:16:15,130 --> 00:16:16,960
fiscal indirectly to the other zoo,
436
00:16:17,680 --> 00:16:19,270
then maybe not as much,
437
00:16:19,270 --> 00:16:21,250
but if it's like focusing on,
438
00:16:21,280 --> 00:16:21,700
you know,
439
00:16:22,360 --> 00:16:26,230
tigers in India or whatever the conservation project is,
440
00:16:26,500 --> 00:16:28,900
then all the other zoos I think can get behind That.
441
00:16:30,190 --> 00:16:30,520
You know?
442
00:16:31,030 --> 00:16:31,930
So yeah.
443
00:16:32,140 --> 00:16:36,010
Yeah. Because I think personally that this also might be easier
444
00:16:36,040 --> 00:16:40,540
because then I don't have to split up whatever I get
445
00:16:40,630 --> 00:16:41,020
for it.
446
00:16:41,380 --> 00:16:44,530
Exactly. You can make the bigger impact and then it it's
447
00:16:44,530 --> 00:16:47,260
easier messaging for the book too that this book supports this
448
00:16:47,260 --> 00:16:48,100
thing. Yeah.
449
00:16:48,580 --> 00:16:50,260
Okay. Yeah.
450
00:16:50,740 --> 00:16:51,380
Awesome. Good.
451
00:16:52,570 --> 00:16:53,530
Yes, definitely.
452
00:16:53,530 --> 00:16:53,980
I mean,
453
00:16:54,160 --> 00:16:56,680
this is not something that is really that urgently and I
454
00:16:56,680 --> 00:16:57,550
think really,
455
00:16:58,030 --> 00:17:00,610
I also need to take into account the situation,
456
00:17:01,210 --> 00:17:03,700
but at least for the research and now,
457
00:17:03,760 --> 00:17:05,110
now I have a starting point.
458
00:17:05,530 --> 00:17:07,060
I can see where this is going.
459
00:17:07,330 --> 00:17:08,320
Yeah. I love it.
460
00:17:08,740 --> 00:17:10,300
Cool. Thank you very much.
461
00:17:13,240 --> 00:17:15,430
If you enjoy this podcast episode,
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00:17:15,430 --> 00:17:18,820
go ahead and take a screenshot of this episode on your
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00:17:18,820 --> 00:17:22,090
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00:17:22,090 --> 00:17:25,600
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465
00:17:25,750 --> 00:17:29,290
And we would just love to see how you're listening and
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00:17:29,290 --> 00:17:30,400
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00:17:39,970 --> 00:17:43,060
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00:17:43,120 --> 00:17:44,940
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00:17:44,950 --> 00:17:45,760
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00:17:45,880 --> 00:17:46,900
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00:17:46,990 --> 00:17:49,120
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00:17:49,260 --> 00:17:52,260
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00:17:52,260 --> 00:17:53,070
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477
00:17:53,790 --> 00:17:55,890
Thanks for listening to the hair of the dog podcast.
478
00:17:55,890 --> 00:17:57,780
If you want to check out the show notes for access
479
00:17:57,780 --> 00:17:59,850
to any of the links that we share in this episode,
480
00:18:00,150 --> 00:18:02,550
as well as any additional related resources,
481
00:18:02,760 --> 00:18:08,400
simply go to www.hairofthedogacademy.com/eighty.
482
00:18:08,820 --> 00:18:09,570
Once again,
483
00:18:09,630 --> 00:18:13,620
that's www.hairofthedogacademy.com.
484
00:18:13,860 --> 00:18:14,610
Number eight,
485
00:18:14,700 --> 00:18:15,360
number zero.
486
00:18:17,180 --> 00:18:20,150
Thanks For listening to this episode of hair of the dog
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00:18:20,150 --> 00:18:22,550
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00:18:22,670 --> 00:18:24,380
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00:18:30,890 --> 00:18:33,560
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