Freedom Focus Formula
Laser Coaching - How personal is too personal on an about me page?
10:14
Laser Coaching - How personal is too personal on an about me page?
IN THIS EPISODE:
#074 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Marcea is stuck on how much personal information to include on her about me page of her website. How much personal is too personal?
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy.
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Our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too,
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that would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host pet photographer,
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travel addicts,
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chocolate martini,
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comma sewer,
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Nicole Begley,
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Nicole here,
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And I'm here with Marsia and we are going to talk
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about, about pages and this one's kind of personal.
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And I,
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I, you know,
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and I wanted to commend you for being open about it
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and sharing with us because I'm sure you're not alone.
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And I'm sure there's lots of other people out here that
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are, you know,
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maybe struggling with the same thing.
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So I guess,
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tell us a little bit about,
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you know,
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in your words,
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what's holding you up with your about page.
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I've, I've read a lot of people,
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a lot of other people's websites.
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And I always see the about me page and almost always,
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it says I have an X number of years of photo
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photographing X number of years of training dogs.
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And I don't have that when we started tography about two
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years ago.
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And the only,
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I didn't even know it was a thing until I started
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seeing dog portraits on Instagram.
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And I was like that,
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that is that's for me.
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And so I started working now.
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I, I have been really very well,
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totally hesitant about putting an about me page in there is
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none in my in website.
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Yup. Primarily,
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because number one,
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I don't have that experience.
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And number two,
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I want to talk about the only thing I want to
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talk about how much I love cats and dogs.
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And honestly,
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the, the reason,
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one of the reasons that I'm so crazy about them is
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because when I'm in a really bad mood,
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the only way I get out of bed is,
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is knowing that I have to take care of my cats
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and that I want to take care of them.
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Yeah. I've spent pretty much my whole adult life fighting depression,
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fighting bipolar disorder.
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Yeah. And I,
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I don't know what to put.
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I, you know,
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I've had people kind of run away from me when they
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hear that.
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Right. I also have people saying,
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you know,
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I I've done.
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I, I understand.
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So it really is that my cats and dogs when I
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grew up and I love them to death and I just
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don't know what to put on the about me page.
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Yep. Yep.
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Great questions,
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great insights.
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And I,
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100% think that you should share whatever amount of that story
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you're comfortable with.
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It just,
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you know,
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you can,
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you don't have to get deep into,
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you know,
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the specifics of what you've been suffering with,
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but you can definitely,
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I think that's part of what makes you unique and would
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endear me to how much you love animals and also interior
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to how important they are to us.
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I think maybe backtrack for a second.
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The part about all the pet photographers about me pages looking
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the same,
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I think a huge issue in the industry,
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because I think,
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I think it's a big issue in the industry that everybody
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has the same thing on their,
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about page,
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because we're all different and there's no mayor of pet photography
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that says you have to have 10 years experience or have
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gone to school for this,
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or do that.
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I mean,
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your clients only care if you can create beautiful images that
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they, you know,
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the images they care that you can create the images you're
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showing your website for their animals,
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all that other stuff is not critical.
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So yeah.
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So I think it is 100% fine to lean into that
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a little bit.
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And I think it's absolutely critical that you do have an
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about me page and whatever way this looks,
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because you know,
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our business is such a personal business and we're essentially a
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personal brand.
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It's just us.
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We're not photographing for some big corporation.
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You know,
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people want to know you.
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So, you know,
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let them see a little bit of you of,
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of share why these animals are so important because other people
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feel that way too.
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You know,
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your, your story is not,
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you're not alone in that story.
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You know,
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there's other people out there that resonate with that.
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And for the few people that are turned off by it,
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they're not going to be your client anyway.
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You know,
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so yeah.
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I wouldn't worry about them,
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you know,
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quite frankly,
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they'd probably want to be into,
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you know,
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yeah. Not something that you need to worry about because no
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matter what we're doing,
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if we are all of us,
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no matter what our story is,
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if we're all being true to our,
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about me page,
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it's going to turn some people off.
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Like I talk about my zoo background,
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I'm sure I'm turning some,
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like, you know,
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animal rights people off because of that,
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you know?
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Oh, well then they're not my client.
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So yeah.
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That makes a lot of sense.
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Yeah. Yeah.
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You're welcome.
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And yeah,
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like I said,
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like, you don't have to go into like the deep details
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of it,
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but you can certainly say that,
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you know,
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these animals have been alive,
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any kind of diagnosis.
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Yeah. I'm kind of getting it.
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Yeah. Yeah.
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No, it's tough.
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And it's scary and I totally get that,
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but yeah,
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no, I think that would be,
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that would be good.
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And you know,
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it's, it doesn't have to be long involved and you should
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definitely have a photo of yourself there because people,
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again want to know us.
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So I'm happy about that.
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Tell us that you're not happy about that.
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I'm happy about that.
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I I'm gonna like,
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have, I think I have a friend,
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like who's a photographer,
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take my photo and I'll be holding my two cats.
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Yeah, yeah,
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yeah, yeah.
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It did.
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Did people just want to see your face?
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So then they know you and when you show up for
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the session,
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they know you and they just,
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they connect with you.
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So yeah.
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Don't be scared of that.
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And yeah.
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To give you a big virtual hug,
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you're so kind you and I learned so much from you
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and, and I feel a lot better about putting pen to
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paper. Yeah.
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Good, good,
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good. And,
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you know,
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just start writing it out too,
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and know like the first draft,
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sometimes give yourself permission to have the first draft of your,
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about me page be crap.
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You know,
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like sometimes we just have to start writing and the first
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draft is just not good.
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And then we start to see,
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oh, bits and pieces.
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I know for me,
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when I write something out,
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a lot of times I write it out and I'm like,
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oh, like I totally rework it.
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I'm like,
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oh, this part should be up here.
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And this should be over here.
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This doesn't make sense.
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So, but I should add in this.
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So just give yourself permission for it to be messy and
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you know,
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kind of ugly and raw.
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The first one you write down,
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you don't have to share it with anybody.
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And then that starts to get those flowing and then you
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can tweak it a little bit.
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And you know,
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we're happy to give feedback in the group too,
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if you have questions about it.
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Thank you.
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Thank you.
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You're welcome.
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Good, good,
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good, good winner.
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Want to finish it with like a piece of action?
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Can you commit to writing your first draft by a certain
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date? I absolutely can.
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I would give myself a week.
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Thank you.
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I will.
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You're welcome.
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I'm going to check in with you next week.
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Awesome. Well thank you for,
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yeah. Thanks for being open and sharing this because again,
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I think it's going to help a lot of people.
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I hope so.
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Thank you too.
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You're welcome.
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Talk to you soon and have a good week.
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And I'll check with you next week.
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Thanks for listening to the hair of the dog podcast.
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If you want to check out the show notes for access
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to any of the links that we shared in this episode,
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as well as any additional resources.
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This was episode number 74.
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So simply go to www.hairofthedogacademy.com/seven
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four. Thanks for listening to this episode of hair of the
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dog podcast.
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If you enjoyed this show,
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please take a minute to leave a review.
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And while you're there,
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don't forget to subscribe.
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So you don't miss our upcoming episodes.
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One last thing,
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if you are ready to dive into more resources,
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head over to our [email protected].
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Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
