Freedom Focus Formula
Laser Coaching - Let's get this business started!
13:43
Laser Coaching - Let's get this business started!
IN THIS EPISODE:
#078 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
In this conversation, Victoria is in the beginning process of setting up her business and has some questions about getting her business going!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Welcome to laser coaching.
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Nice to have you here.
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Yeah. What can I help you with about named stuff and
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all that good stuff,
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right? Yes.
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Yes. I'm setting up a website.
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I'm in the process of setting up a website and I
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go to logo before that,
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which I really love.
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I really love my logo,
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but I,
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I just picked this name out because minus Victoria expects,
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which I thought was great.
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And then I suddenly thought,
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oh my gosh,
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should I be using that as a name?
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Or should I be,
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should that be on my logo?
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Do I have to register that as my logo?
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I've decided that I'm going to keep from my website.
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I'm going to keep my name as a domain name,
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like Victoria and right.
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Okay. So that's going to be my Buddhist Sewell.
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So do I need that on my,
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should I have that on my shift?
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That'd be my logo.
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Should my name be my logo?
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Or can I keep my logo as it,
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as, as I've had it designed or the,
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you could go lots of different directions here.
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The main thing is we want to make sure where marketing
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with whatever name you choose.
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Don't worry about what the domain is right now,
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but like,
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if you want to keep the VIX picks for your,
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like your logo and your name and your marketing,
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and like basically everything,
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you can keep your website where it is,
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but then I would still buy that VIX fix donate domain.
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And you can just forward that domain to the one that
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is currently on.
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Okay. You know,
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so you could do that.
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Or if you wanted to,
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you can move your website to that main domain and then
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forward your old domain.
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I would keep both URLs now because some traffic still might
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end up in that old one,
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but just keep one website and just whichever domain,
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the website doesn't live at forward.
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The other domain to that brilliant guess.
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Yeah. So that should be quick and easy.
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Very nice and easy.
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Do I need to register the VIX picks as a kind
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of trademark or,
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or a name in any such way?
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Because I picked it on my Lego or where are you?
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You're in the UK,
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right? Yes.
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Yeah. I'm not as familiar with laws out there.
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So I'm like for here you would need like,
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have you registered your business?
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Either name?
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No, I haven't.
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Okay. So if you haven't registered your business,
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then you could probably just register whichever name you want.
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I would register the VIX,
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picks the one you're going to do business under.
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Yeah. I'm not sure what exactly that looks like in the
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UK, but yeah,
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I'll check it out.
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Yeah. Okay.
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Cute. I'm really in the beginning of setting it all up
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and learning and I was watching all the pricing,
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watching all your pricing stuff today,
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it was fascinating.
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It's really fascinating.
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So I'm not clear on what I need to do to
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get the pricing and to adapt to it.
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We have to remember,
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I don't have to have it all done.
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Like as soon as you launch,
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you can start with just some prints and digital files,
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just digital files,
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just some prints,
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whatever, and add pieces as we go.
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And yeah,
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and try to is as easy as hitting,
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putting a new number on the keyboard.
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So you don't have to,
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like, I see so many people spend like months just agonizing
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on. I don't know if this pricing is right.
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Just, you can change it later.
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Just test it.
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Yeah. Would been a big inspiration there because she was quite
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a lot.
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So I just really good to see you.
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I love to,
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I love to experiment with new pricing.
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That's like one of my most favorite.
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See what works.
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It's brilliant.
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Yeah. The funny thing is what I found is all the
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different pricing that I've had.
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They all work just as well.
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So for the ends really doesn't matter.
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Yeah. As long as you've got some,
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yeah, Yeah.
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You need to have some pricing.
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And it's really about the education and the messaging and the
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marketing to get in front of the right people.
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But the pricing itself,
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as long as you take the art of pricing,
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which is,
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you know,
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looking at what you want people to purchase and setting up
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the pricing.
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So they get rewarded for doing what you want them to
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do. Then you're usually good to go.
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Yeah. That's a lot clearer.
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Since watching your videos today,
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it was really helpful.
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So that's really helpful.
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Can I ask you another couple of questions?
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One is this one is about Topaz adjust.
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I have some,
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several of the pass things on little videos.
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You have,
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you make adjustments using the classic collection.
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I know how's that all my type has,
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like my type class doesn't seem to be as,
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as kind of Guidance still.
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You're running the really old one.
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I don't think I ever updated mine.
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No. The somebody else had this question recently too.
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I might actually reach out to Topaz and ask how we
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do that now.
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Cause I've been scared to update mine.
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I'm like,
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well, I don't want to like,
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not know how to do it again.
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I've been using it for,
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so I may ask them yeah.
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How I can still get that same look in the new,
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with their new update.
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Good. That'd be great because I just,
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I've got,
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I bought it quite recently.
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So it's quite,
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it's quite obviously quite a new one,
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but the,
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you can't,
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it doesn't come out as well as like you was kind
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of nice little adjustments,
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whereas this is kind of a big adjustment,
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some way,
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some other way.
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And it's just a bit too much Mine.
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I always do on a separate layer.
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And I always took it back down.
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Like, cause it,
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it was always too much to Let up from you to
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Almost any adjustment we tend to do.
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I mean,
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we've all been there.
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It's like,
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look, I can adjust the eyes.
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I can adjust the sharpness of the fur.
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Wow. Please live and learn.
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I'm running Photoshop,
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CS six.
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So I'm really behind really had done that.
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So I,
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I won't do another layer.
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It will do another layer,
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but it went for the patch tool.
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If I'm trying to do the patch little content content aware
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fill, then it won't,
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it won't do that.
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It has to be on the original language is a real
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pain. But apart from that,
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it's not too bad.
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Well, once you get around to updating though,
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you'll find all sorts of cause even if the tools aren't
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necessarily new,
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they've gotten so much better from CSX,
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even with the patch and the content aware fill and all
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of those things work just so much better.
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So that's good because I've been wondering whether to upgrade or
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not. Cause I don't have Lightroom because I've got cause I've
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to got the Photoshop CSX.
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I don't,
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I mean,
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for the Photoshop does,
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I think it's still only $10 a month for the photographer
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package, which is Photoshop and Lightroom.
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You can't beat it.
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I mean,
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It's amazing.
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And to make the difference to them,
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to the photos,
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Even with that,
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you can rationalize it as learning to use.
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Lightroom will save you so much time because truly nothing really
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goes into Photoshop until it's ordered.
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Like I do all of my shoot.
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I do my global edits and calling and light room.
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And that's what I show my clients,
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unless there's like a group image that I need to like
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merge images or head swap or do something severe.
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I'll finish that.
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And I do always finish usually one or two images all
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the way through so they can see a final image.
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The images I show are not fully edited and then I'll
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just edit the ones that they purchase because most of my
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clients don't purchase all of my images.
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They usually do a few for a Walmart or,
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you know,
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so that's usually what they do.
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They might buy a handful of extra ones,
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but Okay.
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You can always purchase all of them.
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So. Okay.
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00:09:40,400 --> 00:09:41,630
Again, that's interesting.
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That's interesting.
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Thank you.
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Cool. Thank you.
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00:09:45,020 --> 00:09:46,640
And just one other question I have,
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I was saying to my sister,
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but it's a fantastic camera.
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00:09:48,950 --> 00:09:50,120
I have a breeze camera.
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00:09:51,260 --> 00:09:53,240
It's a top of the like top,
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top bridge camera.
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00:09:55,250 --> 00:09:56,180
It's a Sony.
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It's a Sony one.
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00:09:58,160 --> 00:09:59,240
It is absolutely brilliant,
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but it is a bridge camera.
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00:10:00,350 --> 00:10:03,110
Do you think I'll be okay using that for at least
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awhile? I mean,
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00:10:04,010 --> 00:10:07,220
yeah. You can use whatever you need to,
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00:10:07,430 --> 00:10:08,840
well, what kind of camera is it?
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00:10:08,840 --> 00:10:10,400
I don't know if I'm what,
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00:10:11,410 --> 00:10:11,990
what costs,
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00:10:15,350 --> 00:10:16,840
So I don't know if you can say that.
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00:10:17,890 --> 00:10:19,360
It's, it's a pretty,
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00:10:19,970 --> 00:10:20,810
very good one.
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00:10:21,290 --> 00:10:24,200
Yeah. What's the problem or what are you concerned about with
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it? I think,
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I think what concerns me most is the ISO I don't,
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cause I can't have that up very high.
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00:10:31,880 --> 00:10:33,410
I think that's probably the biggest cost on this.
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This sharpness is where it goes in.
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The focus is pretty quick.
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Where are you usually shooting?
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Do you usually shoot on location?
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Outdoors studio?
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What's your usual.
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00:10:43,550 --> 00:10:44,450
It's always outdoors.
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00:10:44,450 --> 00:10:46,400
Yeah. I Mean you should be good.
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You just have to watch low light,
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you know,
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just have to be careful how long you shoot or if
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it's starting to get later in the day,
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just stay out of those really deep shadows.
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00:10:55,820 --> 00:10:56,770
Yeah, yeah,
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00:10:56,810 --> 00:10:58,340
yeah. But you should be good.
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00:10:59,870 --> 00:11:00,500
Okay. Good.
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00:11:00,560 --> 00:11:00,920
Thank you.
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00:11:00,920 --> 00:11:01,490
Yeah. Yeah.
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00:11:01,490 --> 00:11:02,030
You're welcome.
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00:11:02,300 --> 00:11:04,520
Usually when it's time to upgrade,
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00:11:04,520 --> 00:11:06,440
it's when you start really noticing,
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00:11:06,620 --> 00:11:07,070
you know,
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00:11:07,070 --> 00:11:08,180
if it's something like,
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Hey man,
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00:11:08,990 --> 00:11:11,930
it was just this one session because a storm rolled in
321
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and I got way darker than I thought,
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00:11:14,180 --> 00:11:14,540
you know,
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00:11:14,540 --> 00:11:15,530
than usual.
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00:11:15,530 --> 00:11:20,210
Okay. That's a one-off but if your regular shooting strategy,
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00:11:20,390 --> 00:11:24,500
you're finding that you just don't have enough camera then maybe
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00:11:24,500 --> 00:11:25,490
it's time to upgrade.
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00:11:25,610 --> 00:11:29,240
Focus is also a reason like ISO and focus are usually
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00:11:29,240 --> 00:11:32,720
the two things where people feel limitations and then want to
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00:11:32,720 --> 00:11:34,880
upgrade. So those are kind of the two things.
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00:11:36,140 --> 00:11:36,920
Okay. Brilliant.
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00:11:37,460 --> 00:11:39,580
I think the focus really good on that.
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00:11:39,620 --> 00:11:45,380
Yeah. I think Sony focus was pretty continuous things to set
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00:11:45,380 --> 00:11:47,180
my minds at rest and cue.
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00:11:47,690 --> 00:11:48,560
No, you're go.
335
00:11:48,960 --> 00:11:50,360
And this is like a rapid fire,
336
00:11:50,360 --> 00:11:51,080
laser coaching.
337
00:11:55,630 --> 00:11:56,290
It's all good.
338
00:11:56,290 --> 00:11:56,650
I'm glad.
339
00:12:00,520 --> 00:12:00,790
All right.
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00:12:00,820 --> 00:12:01,450
Awesome. Well,
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00:12:01,450 --> 00:12:05,390
you have a great week and see you see you too.
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00:12:05,650 --> 00:12:06,430
Thank you very much.
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00:12:06,430 --> 00:12:11,460
Indeed. If you enjoy this podcast episode,
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00:12:11,460 --> 00:12:14,850
go ahead and take a screenshot of this episode on your
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00:12:18,120 --> 00:12:21,660
be sure to tag us at hair of the dog academy.
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00:12:21,750 --> 00:12:25,290
And we would just love to see how you're listening and
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00:12:25,290 --> 00:12:26,430
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00:12:26,550 --> 00:12:29,970
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And don't forget to tag us at hair of the dog
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00:12:44,040 --> 00:12:46,290
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00:12:46,290 --> 00:12:49,290
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00:12:49,290 --> 00:12:50,100
connect with you.
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00:12:50,310 --> 00:12:52,470
Thanks for listening to the hair of the dog podcast.
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00:12:52,470 --> 00:12:54,330
If you want to check out the show notes for access
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00:12:54,330 --> 00:12:56,460
to any of the links that we shared in this episode,
361
00:12:56,490 --> 00:12:58,800
as well as any additional related resources,
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00:12:59,040 --> 00:13:04,500
simply go to www.hairofthedogacademy.com/seven
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00:13:04,500 --> 00:13:05,940
eight. Once again,
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00:13:05,970 --> 00:13:09,330
that's hair of the dog at academy.com/the
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00:13:09,330 --> 00:13:10,050
number seven.
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00:13:10,140 --> 00:13:15,030
And then Thanks for listening to this episode of hair of
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00:13:15,030 --> 00:13:16,080
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00:13:16,620 --> 00:13:17,880
If you enjoyed this show,
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Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
