Freedom Focus Formula
Laser Coaching - Making the move to Full Time Pet Photographer
18:30
Laser Coaching - Making the move to Full Time Pet Photographer
IN THIS EPISODE:
#076 - It’s Laser Coaching time again, which is a member benefit inside the Hair of the Dog Academy when members get to schedule a 15-minute 1:1 call with Nicole to discuss any issue that they are currently facing in their business.
Matt has been working on growing his business for the past two years and is ready to really move towards making this a full-time job. In this laser coaching, we discuss plans to market his business and how he can set his business up for success that leads to more consistent bookings.
Resources From This Episode:
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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This is Nicole,
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and this is a special podcast episode,
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brought to you directly out of the hair of the dog
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academy. Inside the academy,
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our members have the opportunity to schedule laser coaching calls.
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And not only are these calls beneficial for them,
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but they get shared inside the community so that all of
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our other members can benefit from them.
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What we've done is we've taken the very best of our
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laser coaching calls.
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The ones that I know you guys have questions for as
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well, and we are bringing them to you here as some
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bonus episodes on the hair of the dog podcast.
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Now I'm not promising them every week,
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but periodically we'll be releasing new laser coaching calls out here
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on the podcast on Thursdays.
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So keep checking your podcast player and get ready for 15
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to 20 minutes of quick laser coaching to get some quick
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wins, get some questions answered and helping our members and you
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move forward in your business.
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If you want to learn more about how you can become
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a hair of the dog academy member to simply go to
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hair of the dog academy.com/academy
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and check it out.
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We'd love to have you inside our pack.
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Now stay tuned for the laser coaching.
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And when I say laser coaching,
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is it just me?
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Or do you picture little cats with laser beams too?
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That would make this even more fun,
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but I'd aggress,
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no cast with laser beams,
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but some incredible business knowledge about to happen.
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Enjoy Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey Matt.
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How are you?
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Hello? How are you?
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Good. Good,
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good, good.
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Welcome to laser coach.
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And it's nice to have you here.
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Yeah. Nice.
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That's yeah,
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we'll dive right in.
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So tell me a little bit about why you're here.
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I read your thing,
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but just so other people know,
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talking about marketing your business.
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Yes. I'm still,
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I consider myself relatively new to this.
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I started two years ago.
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I have a,
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my normal regular job as a graphic designer,
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which I've been doing for quite a long time.
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And so just do the thing,
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these bookings and on a weekend,
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and then it was going to go well,
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I was trying to make the most of it last year
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and then obviously COVID happened.
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And so now I'm trying to make the most of it.
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Now when I'm,
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or the rules are kind of being eased a bit in
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the UK and also everyone has got a dog during lockdown,
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including myself.
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So I want to consider to try and make consistent bookings
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so that I can quit my job.
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Excellent. Sounds good.
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Well, a couple of questions for you,
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I guess what has worked,
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what have you been,
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what have you done in the past to get the clients
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you've had in the past?
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So now is actually with last week was my busiest week
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for bookings and stuff.
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And that has led basically because I did a photo shoot
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for a pet,
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a dog trainer who has,
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she's quite a popular one in the,
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in the city that I'm in.
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And she has,
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she has her own pet store as well.
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And so I did a first shoot for her and her
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new puppy and she loved the images and posted them in
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her, in her Facebook groups and pages,
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which has like a few thousand people.
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And that led to a couple of more bookings,
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which then led to a couple more bookings.
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And I had three vouchers and two photo shoots booked last
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week. And if I can get that every week,
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then that would be amazing,
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but it's just out to do that every week.
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That's awesome.
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No, that's awesome.
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And truly that,
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that means that you're doing something right too.
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If, if you're getting referrals because referrals are really a great
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lifeblood of our business.
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So that's awesome.
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I love that.
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What else have you done in the past to get clients?
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So I've tried to face,
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I did a few Facebook Facebook ads,
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right? Anything,
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I got anything from either of them.
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I did one,
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I did one over Christmas for Christmas vouchers.
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And then I did another one,
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a few weeks ago for mother's day in the UK.
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And I had,
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I had some good stats on it for people viewing it,
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but it didn't lead to any sales as far as I
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can. I can tell What else has worked in the past.
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I think it's literally just referrals.
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Yeah. Literally anything that seems to have worked for me so
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far. Okay.
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Yeah. I'm,
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I'm looking into contacting more groomers and other dog trainers and
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that kind of thing.
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And hoping to basically just replicate what's happened with the other
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dog trainer.
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Awesome. How many past clients that are,
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you know,
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do you have a decent pool of past clients from the
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past two years that you're like,
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those are great clients and I would love to work with
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more clients like that.
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Yeah. So I've got one particular client who's she has a
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lot of king Charles Cavaliers,
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Like 10 and she's,
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she's probably booked me like six times in the last year
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and a half to take multiple,
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like their birthdays.
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And she also fosters some every now and again,
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because she works for a,
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a rescue center.
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And so,
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and then she bought,
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she also bought a shoe for her friend as well.
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And she's actually quite wealthy person.
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If I had more clients like her,
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that would be All right.
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Let's let's keep that in the back of her head for
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one second.
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One more question for you.
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Do you have an email list,
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like email marketing started for your business?
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No. I've never looked into the marketing.
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No, that Is going to be your number one.
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Number one thing to do actually in the academy,
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there's a whole email marketing workshop and it's like a two
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hour call.
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I did just a couple of weeks ago.
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So that's in there for you to go through and it'll
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help you like get started on that.
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But one of the first things I would do is take
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the past clients that you've had from the past two years
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of your business.
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That's my take just a little bit of elbow grease,
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but get those emails,
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put them in this,
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in whatever email system you want to use,
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whether it's MailerLite or MailChimp or flow desk,
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put them in there.
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And then you have this way now to keep in touch
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with your past clients.
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So email lists and businesses are like gold.
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This is how we reach out to people.
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It's the only connection that we own in our business because
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Facebook could shut down tomorrow.
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Instagram can shut your account down tomorrow.
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Like we don't own any of those connections.
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So email is just definitely the best way to keep in
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touch with those people.
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So then I would take those past clients,
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put them on an email list.
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So when you have your email,
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you basically want to segment it to at least two lists.
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So past clients and prospects.
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So people that may be reach out to your business,
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but don't book,
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they go on your prospects and then you can do other
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marketing strategies to get more leads,
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more emails that you can then follow up with.
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But with your past clients,
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one easy,
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easy way to get some new clients in the door now
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is to reach out to those past clients and say,
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you know,
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you can do it individually.
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You can do it depends like the really good clients.
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Like the one you just mentioned,
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I would reach out individually the others that are decent clients,
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but not like,
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you know,
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not your most favorite clients.
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That sounds terrible.
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Like the,
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the girl that you just spoke about and other clients like
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that, they're like,
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man, if I could just replicate that client,
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that is awesome.
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I would reach out to them individually,
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but all your normal other clients,
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you could put them together in an email list and basically
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send an email out,
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you know,
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just checking in on them saying,
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hello. I hope you guys have been doing well,
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hope you have,
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you know,
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managed through lockdown.
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Okay. How has dogs I've created this email newsletter,
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so you can keep track of what's happening here at,
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you know,
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your business name,
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photography, and just kind of keep them updated.
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And you can even give them a special offer of,
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you know,
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basically like a VIP offer just to let them know,
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Hey, since you guys have been part of the family,
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we've had a session you're now VIP,
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you know,
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maybe it has a special,
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special opportunity for them.
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Should they want future sessions?
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Maybe they get like a bonus print or a bonus digital
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file or a little something.
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The thing,
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you know,
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it doesn't have to be a discount.
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It can be just a little bonus something,
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but you can also let them know that since they're VIP,
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you also wanted to extend that opportunity to any friends.
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So you can like send them some VIP cards or send
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them a little,
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you know,
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create a little page on your website.
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That's like,
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you know,
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the VIP offer.
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So you just kind of let them know,
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Hey, send your friends to this page on my website and
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they can have a special VIP offer too.
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So you're basically asking your past clients to market for you
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and giving them,
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giving them a reason to do so.
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Like they're,
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their friends are going to get a little bit something better
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than what they would get if they contacted you randomly,
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you know,
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out of the blue.
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And you know,
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that just builds,
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builds connection with your past clients and you know,
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your past clients know what you cost,
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know what the experience is like.
267
00:09:14,280 --> 00:09:16,590
So they're going to only mention it to friends that they
268
00:09:16,590 --> 00:09:17,790
think will also enjoy it.
269
00:09:17,790 --> 00:09:20,970
Now their friends might not necessarily value pet photography,
270
00:09:20,970 --> 00:09:22,260
so they might not actually book,
271
00:09:22,260 --> 00:09:25,500
but they're going to be telling people that they think would
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00:09:25,500 --> 00:09:26,190
be a good fit,
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00:09:26,220 --> 00:09:26,790
which is,
274
00:09:27,090 --> 00:09:27,540
you know,
275
00:09:27,990 --> 00:09:30,150
already kind of like you're marketing to the more,
276
00:09:30,300 --> 00:09:33,240
more correct people than just like a blanket marketing to everybody.
277
00:09:33,300 --> 00:09:33,990
Does that make sense?
278
00:09:34,790 --> 00:09:35,850
And that makes perfect sense.
279
00:09:36,030 --> 00:09:37,230
Yeah. Awesome.
280
00:09:37,320 --> 00:09:40,200
You're also on the right track with wanting to partner with
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00:09:40,200 --> 00:09:41,160
other businesses.
282
00:09:41,190 --> 00:09:41,550
I mean,
283
00:09:41,550 --> 00:09:45,450
any so many people I think end up sitting in,
284
00:09:45,450 --> 00:09:47,340
at home here behind their computer and they're like,
285
00:09:47,340 --> 00:09:48,930
how can I market my business?
286
00:09:49,320 --> 00:09:53,790
And really the trick is to talk to people and to,
287
00:09:53,790 --> 00:09:54,270
you know,
288
00:09:54,270 --> 00:09:57,810
to be involved with some other businesses and just be out
289
00:09:57,810 --> 00:09:58,470
in your community.
290
00:09:58,470 --> 00:09:59,260
Really? Yeah,
291
00:09:59,270 --> 00:09:59,860
no, Exactly.
292
00:10:00,500 --> 00:10:04,670
Cause she obviously gets a constant stream of new puppies all
293
00:10:04,670 --> 00:10:05,120
the time.
294
00:10:05,870 --> 00:10:07,550
So I've reached out to her again,
295
00:10:07,550 --> 00:10:10,100
offering her some free photo shoot,
296
00:10:10,100 --> 00:10:10,790
basically for the,
297
00:10:10,880 --> 00:10:13,640
for other dogs or a store or something.
298
00:10:13,640 --> 00:10:16,730
And then in exchange for a poster in a store.
299
00:10:16,730 --> 00:10:19,040
And maybe like I mentioned in our Facebook page,
300
00:10:19,130 --> 00:10:21,950
like once a month offer offers to our clients potentially as
301
00:10:21,950 --> 00:10:24,980
well you Could even do with her or any other businesses,
302
00:10:24,980 --> 00:10:25,850
you could do a,
303
00:10:25,910 --> 00:10:27,200
like basically a contest.
304
00:10:27,230 --> 00:10:29,960
So we talked about that email marketing list and it's like,
305
00:10:29,960 --> 00:10:32,090
one of the goals once it's set up is to get
306
00:10:32,150 --> 00:10:34,040
new emails for that email list.
307
00:10:34,280 --> 00:10:37,130
So then you can nurture those people and you know,
308
00:10:37,190 --> 00:10:40,010
be in front of them and they start to the hard
309
00:10:40,010 --> 00:10:42,830
part about pet photography is there's no deadline for it unless
310
00:10:42,840 --> 00:10:44,840
unfortunately the dog's older or sick,
311
00:10:44,870 --> 00:10:45,320
you know,
312
00:10:45,350 --> 00:10:46,430
when the dog is young and healthy,
313
00:10:46,430 --> 00:10:46,760
it's like,
314
00:10:46,790 --> 00:10:48,020
oh, I want to do that.
315
00:10:48,020 --> 00:10:49,460
But next week I'm busy this week.
316
00:10:49,490 --> 00:10:50,420
I'll call them next week.
317
00:10:50,450 --> 00:10:52,580
So it's so easy to keep pushing it out.
318
00:10:52,580 --> 00:10:54,770
So we need to create that urgency and we need to
319
00:10:54,770 --> 00:10:57,560
have ways to kind of help people move along the process.
320
00:10:57,560 --> 00:10:58,190
So it's like,
321
00:10:58,250 --> 00:10:58,580
oh my gosh,
322
00:10:58,610 --> 00:10:59,870
I really just need to do this.
323
00:10:59,900 --> 00:11:02,600
So email marketing is one easy way to do that,
324
00:11:02,660 --> 00:11:06,530
but you could create basically like a little contest with dog
325
00:11:06,560 --> 00:11:09,470
trainers. I mean really anything or even a whole bunch of
326
00:11:09,470 --> 00:11:11,390
different businesses in your area.
327
00:11:11,450 --> 00:11:13,220
And people,
328
00:11:13,220 --> 00:11:17,450
somebody wins something and they enter what their email address.
329
00:11:17,450 --> 00:11:21,440
You spank a landing page on your website and you know,
330
00:11:21,440 --> 00:11:22,490
you just get a whole bunch of emails,
331
00:11:22,490 --> 00:11:24,620
you pick a winner and then you have all these other
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00:11:24,620 --> 00:11:26,870
emails that you can then follow up with.
333
00:11:26,870 --> 00:11:28,310
You can make a secondary offer.
334
00:11:28,310 --> 00:11:30,110
That's maybe not as good as the winning offer,
335
00:11:30,110 --> 00:11:32,330
but still a good offer to them.
336
00:11:32,600 --> 00:11:34,340
So that's kind of a easy,
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00:11:34,340 --> 00:11:36,500
fun way to grow your list as well.
338
00:11:36,680 --> 00:11:39,440
And other businesses love to be involved in fun contest.
339
00:11:39,440 --> 00:11:39,710
You know,
340
00:11:39,710 --> 00:11:42,080
it's not like you're just approaching the business to say,
341
00:11:42,080 --> 00:11:43,730
Hey, will you market my business for me?
342
00:11:43,970 --> 00:11:44,360
It's like,
343
00:11:44,360 --> 00:11:46,970
no, let's do something fun for your clients and my clients.
344
00:11:47,060 --> 00:11:49,160
So that's another fun thing you could do too.
345
00:11:51,500 --> 00:11:52,640
Awesome. But yeah,
346
00:11:52,670 --> 00:11:55,270
go watch email marketing thing and the academy stat.
347
00:11:55,860 --> 00:11:56,870
Yes we'll do.
348
00:11:58,770 --> 00:12:00,870
And there's also in the academy,
349
00:12:00,870 --> 00:12:02,400
there's a marketing section.
350
00:12:02,640 --> 00:12:05,670
I talk a little bit about that VIP offer on there.
351
00:12:05,730 --> 00:12:08,160
So I would go through that little section of the academy
352
00:12:08,160 --> 00:12:08,820
too. Yeah.
353
00:12:08,940 --> 00:12:10,690
Okay. Yeah.
354
00:12:11,910 --> 00:12:12,570
Great job.
355
00:12:12,840 --> 00:12:13,440
It sounds.
356
00:12:13,440 --> 00:12:16,800
And, and the key really for marketing is just taking action
357
00:12:16,830 --> 00:12:20,610
and knowing that there's no one marketing solution that it really
358
00:12:20,610 --> 00:12:24,930
is little bits and pieces of marketing this way and marketing
359
00:12:24,930 --> 00:12:26,430
here and marketing there until,
360
00:12:26,460 --> 00:12:26,700
you know,
361
00:12:26,700 --> 00:12:27,630
you're all over the market.
362
00:12:28,080 --> 00:12:28,650
Yeah, no,
363
00:12:28,650 --> 00:12:31,680
exactly. Just a random side question.
364
00:12:32,340 --> 00:12:35,160
How many kinds of photo shoots would you aim to try
365
00:12:35,160 --> 00:12:36,330
and get a week?
366
00:12:36,870 --> 00:12:38,670
Do you think is like a good number?
367
00:12:38,880 --> 00:12:39,840
It's a loaded Question.
368
00:12:39,870 --> 00:12:42,240
It depends how much profit you're making per week and how
369
00:12:42,240 --> 00:12:43,920
much money you want to make per year.
370
00:12:44,220 --> 00:12:45,180
What your goals are.
371
00:12:45,360 --> 00:12:46,170
Have you,
372
00:12:46,440 --> 00:12:47,790
have you done the,
373
00:12:48,180 --> 00:12:51,000
the math to figure out like what your target session average
374
00:12:51,000 --> 00:12:55,320
would be if you're doing this full-time To survive?
375
00:12:55,320 --> 00:12:58,140
Yeah. Like not worked out,
376
00:12:58,770 --> 00:13:02,160
just I'd have to have the numbers with me.
377
00:13:03,450 --> 00:13:04,680
It was something like,
378
00:13:05,280 --> 00:13:08,850
I think I would need to two photo shoots a week.
379
00:13:09,180 --> 00:13:12,270
Yep. Making like,
380
00:13:12,330 --> 00:13:12,600
what was it?
381
00:13:12,600 --> 00:13:13,200
My 200,
382
00:13:13,560 --> 00:13:19,200
roughly like 250 pounds spend each have that happen every week
383
00:13:19,200 --> 00:13:21,960
for the month to then kind of be comfortable.
384
00:13:22,380 --> 00:13:23,010
Yeah. Right,
385
00:13:23,010 --> 00:13:23,490
right. Right.
386
00:13:23,760 --> 00:13:26,520
What's your average sale on your kind of average for your
387
00:13:26,520 --> 00:13:27,240
current sessions?
388
00:13:27,990 --> 00:13:30,930
So average I'm average average and probably about two,
389
00:13:31,170 --> 00:13:32,760
two to 300 at the moment,
390
00:13:33,690 --> 00:13:37,320
but then the Mooney I've only just started introducing more premium
391
00:13:37,320 --> 00:13:39,210
products because originally my,
392
00:13:39,250 --> 00:13:41,850
my range was kind of just framed photos,
393
00:13:42,720 --> 00:13:45,000
kind of working with local businesses.
394
00:13:45,900 --> 00:13:47,880
So I was going to a local printing lab and then
395
00:13:48,180 --> 00:13:50,160
a local framer getting stuff done.
396
00:13:50,160 --> 00:13:54,090
But now I've looked at more like things that they can
397
00:13:54,090 --> 00:13:55,320
get in the shops,
398
00:13:55,910 --> 00:13:59,520
the floating finance and the canvases and stuff,
399
00:13:59,580 --> 00:14:01,020
which obviously more expensive,
400
00:14:01,020 --> 00:14:04,080
but then it can lead to a nicer profit margins.
401
00:14:04,080 --> 00:14:08,580
I guess the ones that introduced then hopefully the numbers can
402
00:14:08,580 --> 00:14:09,060
get higher.
403
00:14:09,630 --> 00:14:10,500
Yeah, yeah,
404
00:14:10,530 --> 00:14:11,220
no for sure.
405
00:14:11,220 --> 00:14:14,220
And you can always look at pricing too for,
406
00:14:14,280 --> 00:14:14,460
you know,
407
00:14:14,460 --> 00:14:17,400
it depends what your stance on selling digital files.
408
00:14:17,400 --> 00:14:20,010
I personally love to sell digital files along with artwork.
409
00:14:20,040 --> 00:14:22,830
So that's something that you could have a price for,
410
00:14:22,860 --> 00:14:23,220
you know,
411
00:14:23,220 --> 00:14:26,460
collections of digitals that when they purchase the wall piece at
412
00:14:26,460 --> 00:14:29,970
a certain size or larger than they get discounts on digital
413
00:14:29,970 --> 00:14:32,070
files that then adds on to your sale.
414
00:14:32,640 --> 00:14:34,110
I think giving them for free at the moment,
415
00:14:34,110 --> 00:14:35,580
there's the digital file with,
416
00:14:35,610 --> 00:14:37,380
if they buy a framed thing,
417
00:14:37,380 --> 00:14:41,640
they'll get the digital file for free as a social media
418
00:14:41,640 --> 00:14:43,380
file. What if they want like,
419
00:14:43,440 --> 00:14:45,300
oh, can I get all the digital files?
420
00:14:45,300 --> 00:14:47,100
Do you have an upgrade offer for that?
421
00:14:48,240 --> 00:14:52,160
I think probably I spend a lot of time editing,
422
00:14:52,370 --> 00:14:54,440
so I wouldn't ever want to sell them on digital files
423
00:14:54,440 --> 00:14:56,240
because I give them normally give them a gallery of about
424
00:14:56,540 --> 00:14:57,620
70 images.
425
00:14:58,970 --> 00:15:03,500
The I've kind of got to a 80% complete Australia,
426
00:15:03,500 --> 00:15:06,590
the Australian and what it will look like as an example.
427
00:15:06,620 --> 00:15:07,460
And then they'll pick.
428
00:15:07,670 --> 00:15:09,830
And so I sell social media images.
429
00:15:09,860 --> 00:15:14,150
I'll have my moves to mark on for like 15,
430
00:15:14,150 --> 00:15:16,610
20 pounds each and then,
431
00:15:16,760 --> 00:15:18,620
so that's kind of what they can go for.
432
00:15:18,620 --> 00:15:18,860
I mean,
433
00:15:18,870 --> 00:15:19,430
and then again,
434
00:15:19,520 --> 00:15:23,450
and like bundle offers as well for a certain number of
435
00:15:23,450 --> 00:15:23,960
five, 10,
436
00:15:23,960 --> 00:15:25,070
15. Yeah.
437
00:15:27,110 --> 00:15:27,830
What I do with those,
438
00:15:27,830 --> 00:15:29,780
I don't just sell high res digital files though,
439
00:15:31,430 --> 00:15:32,690
so they can print themselves.
440
00:15:33,080 --> 00:15:34,790
I'm not sure if that's a good way to go.
441
00:15:36,460 --> 00:15:37,600
There's no right or wrong.
442
00:15:37,630 --> 00:15:39,100
I know people that do both ways.
443
00:15:39,520 --> 00:15:46,270
I love the flexibility that a high res digital gives me
444
00:15:46,270 --> 00:15:50,020
in encouraging upsells and you know,
445
00:15:50,050 --> 00:15:51,110
a great way to,
446
00:15:51,110 --> 00:15:54,110
to add value to collections a great way to,
447
00:15:54,110 --> 00:15:56,080
to increase sales and my goal.
448
00:15:56,080 --> 00:15:58,570
Like I don't want people to buy just the digitals because
449
00:15:58,570 --> 00:16:00,520
I feel like that's a little bit of a disservice because
450
00:16:00,520 --> 00:16:02,650
they might sit in the drawer and not print them.
451
00:16:03,460 --> 00:16:07,450
But if they've ordered a piece of artwork or an album,
452
00:16:07,480 --> 00:16:09,310
like I would love for them to have the high rest
453
00:16:09,310 --> 00:16:10,270
digital files too,
454
00:16:10,300 --> 00:16:11,290
which is a nice,
455
00:16:11,410 --> 00:16:14,050
nice way to just increase your sale a little bit there.
456
00:16:15,130 --> 00:16:16,570
So I wouldn't discount it.
457
00:16:16,600 --> 00:16:16,810
You know,
458
00:16:16,810 --> 00:16:18,550
you have to give it some thought and see what works
459
00:16:18,550 --> 00:16:19,270
best for you,
460
00:16:19,390 --> 00:16:21,040
but it's always an option.
461
00:16:21,040 --> 00:16:21,370
And you know,
462
00:16:21,370 --> 00:16:23,710
you can always price it so that it really doesn't make
463
00:16:23,710 --> 00:16:25,660
sense to buy the digital files on their own.
464
00:16:26,440 --> 00:16:26,920
For instance,
465
00:16:26,920 --> 00:16:29,230
all my digital files are like $2,000,
466
00:16:29,230 --> 00:16:30,490
2,500 at one point.
467
00:16:30,850 --> 00:16:34,090
But if they spent like $2,500
468
00:16:34,090 --> 00:16:34,750
on products,
469
00:16:34,780 --> 00:16:37,050
they got it complimentary as digital files.
470
00:16:37,050 --> 00:16:38,650
So why would they not buy products?
471
00:16:39,880 --> 00:16:40,180
Yeah, no.
472
00:16:40,180 --> 00:16:40,690
Yeah, exactly.
473
00:16:40,890 --> 00:16:41,500
That makes sense.
474
00:16:41,600 --> 00:16:43,180
Yeah. Yeah.
475
00:16:43,210 --> 00:16:46,480
Cause at the moment I'm worried that so at least some
476
00:16:46,480 --> 00:16:47,410
clients previously,
477
00:16:47,410 --> 00:16:48,760
I'm pretty sure they just,
478
00:16:48,760 --> 00:16:50,320
by the social media files,
479
00:16:50,320 --> 00:16:51,250
I'm not printing them.
480
00:16:51,880 --> 00:16:53,950
Like, I'm pretty sure that's what some,
481
00:16:53,950 --> 00:16:56,050
some people have done because I've had a number of people
482
00:16:56,050 --> 00:16:57,850
in that they just buy a social media files and it's
483
00:16:57,850 --> 00:16:59,470
like, I kind of want to see some of these,
484
00:16:59,470 --> 00:16:59,980
print it Out,
485
00:16:59,980 --> 00:17:02,410
literally change your pricing.
486
00:17:02,410 --> 00:17:04,570
If people are buying something that you don't like,
487
00:17:04,660 --> 00:17:06,910
make it more expensive to buy on their own or gift
488
00:17:06,910 --> 00:17:08,890
the social media files with the product purchase,
489
00:17:08,950 --> 00:17:09,220
you know,
490
00:17:09,220 --> 00:17:10,510
of that image.
491
00:17:11,680 --> 00:17:14,410
Okay. Awesome.
492
00:17:14,470 --> 00:17:17,440
Do you feel like you have a plan something to go
493
00:17:17,440 --> 00:17:17,980
with now?
494
00:17:18,310 --> 00:17:18,640
Yeah. Yeah.
495
00:17:18,640 --> 00:17:20,980
I'm just kind of have a plan myself.
496
00:17:20,980 --> 00:17:22,860
I'm just adding more bits in to try and make the
497
00:17:22,870 --> 00:17:25,780
plan, even though I love it.
498
00:17:25,870 --> 00:17:26,280
I love it.
499
00:17:26,340 --> 00:17:29,800
Yeah. Awesome.
500
00:17:30,610 --> 00:17:31,240
Thanks so much,
501
00:17:31,240 --> 00:17:33,640
Matt, have a great one.
502
00:17:35,230 --> 00:17:35,610
All right.
503
00:17:36,190 --> 00:17:38,320
Thanks for listening to the hair of the dog podcast.
504
00:17:38,320 --> 00:17:40,300
If you want to check out the show notes for access
505
00:17:40,300 --> 00:17:42,580
to any of the links that we shared in this episode,
506
00:17:42,670 --> 00:17:45,130
as well as any additional related resources,
507
00:17:45,400 --> 00:17:49,950
simply go to www.hairofthedogacademy.com/
508
00:17:49,950 --> 00:17:51,720
76. Once again,
509
00:17:51,720 --> 00:17:56,370
that's www.hairofthedogacademy.com/number
510
00:17:56,370 --> 00:17:57,960
seven and the number six.
511
00:17:59,510 --> 00:18:02,450
Thanks for listening to this episode of hair of the dog
512
00:18:02,480 --> 00:18:04,880
podcast. If you enjoyed this show,
513
00:18:04,970 --> 00:18:06,710
please take a minute to leave a review.
514
00:18:06,890 --> 00:18:07,790
And while you're there,
515
00:18:07,940 --> 00:18:09,290
don't forget to subscribe.
516
00:18:09,350 --> 00:18:11,570
So you don't miss our upcoming episodes.
517
00:18:12,080 --> 00:18:12,830
One last thing,
518
00:18:13,190 --> 00:18:15,860
if you are ready to dive into more resources,
519
00:18:16,160 --> 00:18:21,530
head over to our [email protected].
520
00:18:21,860 --> 00:18:25,040
Thanks for being a part of this pet photography community.
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
