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Welcome to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And today we are talking all about pet parades.

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Well, actually,

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we're talking about how to create an incredible event in your

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community. That leaves you with all sorts of connections and relationships

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that you can use to continue to grow and market your

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business. I think you're gonna love this conversation.

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So stay tuned.

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Welcome to the hair of the dog podcast.

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If you are a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to the hair of the dog podcast.

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I'm your host,

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Nicole Begley.

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And today I have one of our academy students who has

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become a star student who has been doing some awesome stuff

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in her business.

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And I really enjoyed working with her.

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This is Michelle Crandall from Pets in Focus from Southeast Michigan,

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Michelle. Welcome to the podcast.

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Oh, I'm so excited to be here.

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Oh my goodness.

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I'm so excited to have you here.

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Yeah. Just so excited to chat about today.

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We're gonna be chatting about really how you have kind of

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taken the reins in your community and how a community event

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kind of voluntold fell in your lap.

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Like all of a sudden you found yourself organizing a whole

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entire event.

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You're like,

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oh my God,

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what's happening?

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Yes. So we're gonna talk about that.

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But before we do tell us a little bit about your

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photography journey and where you are in your business.

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Yeah. Well,

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my business name is pets and focus.

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That is my goal.

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Photograph your pet in focus.

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And I'm pretty good at it.

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If I do say so myself,

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I started my LLC in 2013,

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just as like a hobbyist.

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And I was actually doing mostly human sports,

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like mostly hockey and no one ever found,

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like I always found them.

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So in 2018 I found hair of the dog.

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I started taking,

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I started with your editing class,

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actually the photography and light ring class.

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Yeah. And then I just started to get increasingly frustrated with

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my corporate job,

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which pushed me to apply and graduate from a local business

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class. Okay.

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Then I upgraded to hair of the dog academy membership to

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start learning more about the pet photography specific business aspect of

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this whole thing.

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Yeah. So I started with dog sports at the end of

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2019 because it was an easy transition from hockey to dog

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sports. Right?

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Yeah. It made a lot of sense.

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I had some experience with it,

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set myself up great.

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In 2020 I had 25 days of event scheduled.

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And then the day that my first one was supposed to

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start, which was March 21st was the day that Michigan was

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shut down.

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And you'll Remember that day,

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like a bad dream,

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like oh,

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shutter And everything was canceled for the rest of the year.

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And then even in 2021 for the first half,

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people were really hesitant to add any non-essential staff.

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And so I'd start something.

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And then someone would call me the day before or email

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me a couple days and say,

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oh, we can only have 10 people in the building.

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So, Right.

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So then I was like,

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okay, so this is just not gonna work and still pay

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the Bills.

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So the second half of 2021 is when I pivoted to

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private full sessions,

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which I had always offered,

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but it was never my main focus.

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Right. So it makes a lot more sense to do private

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sessions in,

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in my town anyway than dog sports.

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Yeah. You know,

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it's half,

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you know,

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you, you spend a couple hours and you're able to make

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the same funding,

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you know,

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make the same money that you were in a whole weekend

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of dog sports.

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Is it safe to say that you are pretty happy with

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that transition and not looking back?

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Like you're not looking back and being like,

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oh man,

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I really wish I could go photograph 37 dog sports this

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year. That's a pretty safe assumption that I'm never going back.

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The people were awesome,

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but you know,

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they've already spent $250 to enter their dog in this show.

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They've watched it,

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most of the people that are interested and it have somebody

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videoing on their cell phone.

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Yeah. So pictures really are third,

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fourth, fifth in line.

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I had a few good customers that would pay,

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but Yeah,

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it is,

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it is hard.

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Any event photography and you know,

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I'm, I'm have never really done it.

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It's not my area of expertise,

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but I do know is in general,

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like dog show,

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horse show,

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any of those types of photographers,

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it is getting harder and harder to,

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to do that.

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Yeah. Because everyone's recording on their phone and they really just

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want something for social media usually.

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Yeah. And even if they are gonna buy a printer to

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usually it's not gonna be a big piece of Walmart.

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And I had found like the couple,

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they weren't like a dog show or horse show event,

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but it was like more photographing at an event and selling

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some prints early,

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early when I started we're talking back in like 20 10,

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20 11.

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Yeah. When I was thinking,

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oh yeah,

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I'll photograph some dogs at this event.

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And I was gonna make so much money.

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And those were the people.

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And I was like,

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I'll sell 'em for $25.

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Like it's a huge discount for my normal prices.

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Cause it was $75 for a print at that time.

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And I never got so many price conscious.

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Like how can you charge this much?

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What the heck?

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Like, yes,

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the most insane things.

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I'm like,

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it's actually like 66% off.

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Right. I had a client of mine forward me another photographer's

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pricing from another utility show.

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And this person was selling digitals for two and 70 fives.

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Can't like,

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I can't that.

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I just can't,

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that's somebody who's doing it as a hobby.

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And then they don't kind of realize,

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you know,

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right. The,

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we all have to learn our lessons somewhere.

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And if that's you and you're listening to this,

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well, you've come to the right place.

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You're listening to hair of the dog podcasts.

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So we'll,

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we'll get you we'll guys.

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You squared away.

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Yes. No.

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You Can have a whole nother podcast Nicole,

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on all the things that I've learned in the first years

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of business.

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Yeah. I mean,

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I'm still learning things too.

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And I'm what 11,

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12 years into this at this point.

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And you know,

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it's, it's a constant evolution for sure.

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But you know,

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and even when you,

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you learn it,

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I feel like right now we're in a big transition in

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the way that our potential clients connect with us and buy

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from us and what they're expecting.

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Oh, definitely.

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And that doesn't mean that we can't sell wall art.

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Like we still sell what we want and have our business

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set up that way.

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But even just the whole inquiry process and the rise of

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video. I mean,

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nobody wants to talk about it,

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but dude,

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it is coming.

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Yeah. Like everything on social is video everything on our website.

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Like we need to build video into things like that to

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make the connections with people.

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Yeah. And it's just,

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it's just changing.

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So anyway,

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always wanna learn.

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Yeah. Just about the time that I got comfortable with my

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camera. Now I've gotta learn the video side of it.

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I know.

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I know.

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Where Is Shelly Paulson again?

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For real?

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Yeah. You guys,

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Shelly Paulson.

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She's been on this podcast and she is one of our

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summit speakers,

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but she has a great course on getting you set up

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with some video.

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Cause she does a lot of video too,

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but shameless plug for Shelly.

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She's awesome.

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Yes. Anyway,

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today though,

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we are talking about this pet parade.

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Yes. That you did not start your year.

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It's safe to say you did not start January 1st.

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You're like,

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let me look at my marketing plan for this year and

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I'm gonna do a pet parade in July.

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Once again.

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That would be accurate,

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Nicole. OK.

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OK. Very good.

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So how did this happen?

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So in January I started a local business class and it

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was all based on this book called,

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know what you're for by Jeff Henderson.

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Okay. And it was a local business coach that I've had

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lots of good,

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you know,

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interactions. I've taken a couple classes with him before and he

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said, Hey,

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come take this class.

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So the summary of the book basically is what are you

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known for?

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What do you want to be known for?

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And then how can you be more for your clients,

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your team,

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if you have a team of people versus being only for

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your business.

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OK. Which initially you're like that doesn't sound like a class

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I wanna take.

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I definitely wanna be for my business,

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but it,

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it brings it all together.

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The more you go through it.

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So the questions that I answered were what are you known

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for, or who are you known as in your community?

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And I am known as that pet photographer or the docs

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and lady,

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People Recognize my dogs before they recognize who I am.

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But what I want to be known for is,

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you know,

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the person who knows a lot about the local pet community,

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what's going on things to do where pets are welcome as

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well as being known as the pet photographer.

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But you know,

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I'm, it's good for the community.

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You know,

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it's good connections personally.

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And for business,

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most of my clients become my friends,

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you know?

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Right. We're all the same sort of people.

277
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So my mindset really began to shift from this,

278
00:09:15,490 --> 00:09:16,120
oh my gosh,

279
00:09:16,120 --> 00:09:17,440
how am I gonna get clients this year?

280
00:09:17,470 --> 00:09:19,000
I just started this business model.

281
00:09:19,000 --> 00:09:19,920
And I dunno what to do.

282
00:09:20,530 --> 00:09:22,800
It shifted to kinda the long game.

283
00:09:23,640 --> 00:09:25,800
So how can I do things for the local pet community

284
00:09:25,800 --> 00:09:28,080
that may not be photography related?

285
00:09:28,570 --> 00:09:30,210
Cause I do a lot of things,

286
00:09:30,210 --> 00:09:30,490
you know,

287
00:09:30,490 --> 00:09:33,330
I volunteer with the local humane society at their events and

288
00:09:33,440 --> 00:09:37,170
donate to their silent auctions and a farm sanctuary.

289
00:09:37,750 --> 00:09:41,930
But it's usually somehow based around photography,

290
00:09:43,070 --> 00:09:46,730
I'm doing a limited edition session and raising money or something

291
00:09:46,730 --> 00:09:47,050
like that.

292
00:09:47,460 --> 00:09:49,000
So I,

293
00:09:49,010 --> 00:09:49,960
up with this idea,

294
00:09:53,760 --> 00:09:55,000
Sorry. Yeah.

295
00:09:55,000 --> 00:09:58,640
All the things start with some idea with the pet parade

296
00:09:58,770 --> 00:09:59,760
in my community.

297
00:10:00,650 --> 00:10:01,440
My, you know,

298
00:10:01,440 --> 00:10:02,640
I live small town,

299
00:10:02,880 --> 00:10:04,720
Michigan, and they've been doing that.

300
00:10:04,720 --> 00:10:07,840
I think this year was the 18th or 19th annual pet

301
00:10:07,840 --> 00:10:09,800
parade. And it's always been part of a,

302
00:10:09,950 --> 00:10:10,760
a bigger event,

303
00:10:10,760 --> 00:10:11,360
like just,

304
00:10:11,890 --> 00:10:12,430
you know,

305
00:10:12,430 --> 00:10:14,830
a 20 minute parade down the street and back.

306
00:10:14,830 --> 00:10:16,190
Right. It wasn't like the,

307
00:10:16,250 --> 00:10:17,150
the main event,

308
00:10:17,330 --> 00:10:22,830
but there had been a lot of community feedback and valid

309
00:10:22,900 --> 00:10:25,750
concerns regarding the heat because they hold it,

310
00:10:25,750 --> 00:10:26,070
you know,

311
00:10:26,070 --> 00:10:27,950
like I'm sure many towns in America,

312
00:10:28,050 --> 00:10:29,110
dog, days of summer.

313
00:10:29,600 --> 00:10:32,310
So you're holding these events in like the heat of summer,

314
00:10:33,430 --> 00:10:35,630
Probably at two o'clock in the afternoon when it's the hottest

315
00:10:35,750 --> 00:10:39,310
and the sun's out and the pavements burning feet.

316
00:10:39,690 --> 00:10:42,750
Yes. And so last year,

317
00:10:42,750 --> 00:10:44,510
I think last year and maybe in 2020,

318
00:10:44,510 --> 00:10:45,630
when they did the pep parade,

319
00:10:45,630 --> 00:10:48,790
they listened to feedback and they moved it from the afternoon

320
00:10:48,790 --> 00:10:49,750
to 10 o'clock in the morning.

321
00:10:50,100 --> 00:10:52,190
I think they might have even done it at 9:00 AM

322
00:10:52,190 --> 00:10:52,710
one day,

323
00:10:52,710 --> 00:10:53,630
one year.

324
00:10:53,630 --> 00:10:54,430
But there was still,

325
00:10:54,430 --> 00:10:54,670
you know,

326
00:10:54,670 --> 00:10:57,670
there were people threatening to call a S PCA and you

327
00:10:57,670 --> 00:10:59,190
know, all of this terrible stuff.

328
00:10:59,280 --> 00:11:01,390
So my idea was okay,

329
00:11:01,390 --> 00:11:03,150
how can we make it safer?

330
00:11:03,150 --> 00:11:07,230
Because I don't think the city's gonna wanna change something that

331
00:11:07,230 --> 00:11:08,350
they've been doing for 17,

332
00:11:08,590 --> 00:11:08,990
18 years.

333
00:11:09,210 --> 00:11:10,590
And it is good to get,

334
00:11:10,590 --> 00:11:10,990
you know,

335
00:11:10,990 --> 00:11:12,590
all the pet people right involved.

336
00:11:12,720 --> 00:11:14,670
So I went in and I requested,

337
00:11:15,020 --> 00:11:17,670
this is really where it went wrong for me,

338
00:11:17,670 --> 00:11:19,310
Nicole, for my marketing plan for,

339
00:11:22,380 --> 00:11:25,390
I requested to meet with the city officials to see if

340
00:11:25,390 --> 00:11:26,750
I could be part of the committee,

341
00:11:26,750 --> 00:11:27,430
make it better.

342
00:11:27,850 --> 00:11:28,350
You know?

343
00:11:28,350 --> 00:11:29,310
And I went in and I said,

344
00:11:29,310 --> 00:11:33,830
the average July high in my town is 84 degrees.

345
00:11:34,490 --> 00:11:36,550
And when you look at all of the research,

346
00:11:37,250 --> 00:11:40,030
akc.org says when the air temp is 77,

347
00:11:40,250 --> 00:11:43,550
the asphalt is 1 25.

348
00:11:43,550 --> 00:11:46,950
Right. And you can fry an egg in five seconds at

349
00:11:46,950 --> 00:11:47,750
131 degrees.

350
00:11:47,750 --> 00:11:50,670
So I'm thinking this is a great way to bring the

351
00:11:50,670 --> 00:11:51,350
pet community together,

352
00:11:51,350 --> 00:11:52,910
but is this the best way to do it?

353
00:11:53,000 --> 00:11:54,280
It don't.

354
00:11:54,280 --> 00:11:54,880
I dunno.

355
00:11:55,250 --> 00:11:56,360
So I met with the city.

356
00:11:56,590 --> 00:11:59,000
I told them all this information and I ended up in

357
00:11:59,000 --> 00:12:00,280
charge of the parade.

358
00:12:02,190 --> 00:12:04,000
Yeah. Like,

359
00:12:05,410 --> 00:12:08,320
go your Help.

360
00:12:10,310 --> 00:12:12,800
Okay. You can be the chair of the committee.

361
00:12:12,800 --> 00:12:13,440
And I said,

362
00:12:13,440 --> 00:12:16,000
okay. Then I walked my way out and I came home

363
00:12:16,000 --> 00:12:17,320
and I talked to my husband and I said,

364
00:12:17,320 --> 00:12:18,720
what, what Happened?

365
00:12:18,720 --> 00:12:19,440
Just happened?

366
00:12:19,830 --> 00:12:21,160
What am I gonna do?

367
00:12:21,410 --> 00:12:24,320
Because I've never been the chair of any sort of event

368
00:12:24,320 --> 00:12:26,800
I've never been in any sort of event.

369
00:12:27,010 --> 00:12:27,800
So Yes.

370
00:12:27,800 --> 00:12:28,320
I remember,

371
00:12:28,320 --> 00:12:31,280
I remember vividly the coaching call where you're like help,

372
00:12:31,480 --> 00:12:32,480
what just happened?

373
00:12:32,630 --> 00:12:34,240
What just happened exactly.

374
00:12:34,240 --> 00:12:34,680
In the academy.

375
00:12:34,680 --> 00:12:35,280
You're just like,

376
00:12:35,750 --> 00:12:36,720
what am I gonna do?

377
00:12:36,720 --> 00:12:37,560
Exactly. Okay,

378
00:12:37,560 --> 00:12:38,120
breathe first.

379
00:12:38,120 --> 00:12:39,480
We're gonna breathe once we're Gonna breathe,

380
00:12:39,710 --> 00:12:41,440
then we're gonna try to make this better.

381
00:12:42,250 --> 00:12:45,400
So, So you had a lot of pieces to it cuz

382
00:12:45,400 --> 00:12:47,600
you wanted to make it better for the dogs and the

383
00:12:47,600 --> 00:12:48,600
people. And then you're like,

384
00:12:48,600 --> 00:12:50,280
man, if I'm gonna spending my time on it,

385
00:12:50,280 --> 00:12:53,120
I also wanted to hopefully benefit my business.

386
00:12:53,120 --> 00:12:56,400
Right. Which was one of the main reasons I was getting

387
00:12:56,680 --> 00:12:57,160
involved in this,

388
00:12:57,170 --> 00:12:58,120
in the first place.

389
00:12:58,120 --> 00:12:58,640
Right? Yeah.

390
00:12:58,640 --> 00:13:03,000
I had 30 volunteer hours in a matter of like six

391
00:13:03,000 --> 00:13:03,480
or eight weeks.

392
00:13:04,180 --> 00:13:05,320
Wow. Wow.

393
00:13:05,750 --> 00:13:06,920
I'll put everything on hold.

394
00:13:06,920 --> 00:13:07,360
Here we go.

395
00:13:07,360 --> 00:13:08,160
Everything On hold.

396
00:13:08,410 --> 00:13:10,120
Because as I said,

397
00:13:10,120 --> 00:13:12,680
this pet parade is part of a larger event.

398
00:13:12,890 --> 00:13:15,560
So the people that normally like the event and marketing coordinator

399
00:13:15,560 --> 00:13:17,160
in my city was working on that.

400
00:13:17,600 --> 00:13:20,760
Right. So this pep parade was all on me.

401
00:13:20,760 --> 00:13:21,360
So if like,

402
00:13:21,360 --> 00:13:22,320
if I wanted to do it,

403
00:13:22,320 --> 00:13:23,440
like go do it.

404
00:13:23,860 --> 00:13:24,640
And yeah.

405
00:13:24,640 --> 00:13:26,040
We'll have meetings every couple months,

406
00:13:26,040 --> 00:13:26,440
you know?

407
00:13:26,440 --> 00:13:28,480
And they were fully supportive of everything that I was doing,

408
00:13:28,480 --> 00:13:29,200
but they were like,

409
00:13:29,210 --> 00:13:32,120
there's so many moving parts just on my side of it.

410
00:13:32,180 --> 00:13:34,200
And then to add in their side of it,

411
00:13:34,730 --> 00:13:35,280
it was,

412
00:13:35,330 --> 00:13:38,600
it was a big undertaking that I did not realize.

413
00:13:40,090 --> 00:13:43,320
So, so what I did was I started because the whole

414
00:13:43,320 --> 00:13:45,000
thing was to make this safer for the pets.

415
00:13:45,000 --> 00:13:45,760
Right? Yeah.

416
00:13:45,770 --> 00:13:48,440
So what I did was I approached a couple local vets

417
00:13:48,440 --> 00:13:51,000
for guidelines and recommendations and I said,

418
00:13:51,000 --> 00:13:52,280
where is the cutoff?

419
00:13:52,280 --> 00:13:53,360
Like, where's this safe?

420
00:13:53,360 --> 00:13:54,720
Yeah. Where is this not safe?

421
00:13:55,140 --> 00:13:57,720
And one of the vets gave me a hard number and

422
00:13:57,720 --> 00:13:58,000
he said,

423
00:13:58,000 --> 00:14:00,840
okay, if the pavement is one 10 or above,

424
00:14:00,840 --> 00:14:01,640
call it off.

425
00:14:02,140 --> 00:14:06,560
Yep. So what I did was I started going out to

426
00:14:06,560 --> 00:14:09,040
the end of my driveway every day and taking the temperature

427
00:14:09,040 --> 00:14:10,880
at 10:00 AM to see what it was.

428
00:14:11,070 --> 00:14:12,360
You're like,

429
00:14:12,590 --> 00:14:15,360
what is that woman doing every day?

430
00:14:15,360 --> 00:14:16,480
Did you have like one of those,

431
00:14:16,590 --> 00:14:18,280
like the gun temperature things?

432
00:14:18,280 --> 00:14:19,160
Yes. Like the,

433
00:14:19,180 --> 00:14:21,280
yes I did.

434
00:14:27,550 --> 00:14:28,920
I would do it on my driveway,

435
00:14:28,920 --> 00:14:29,600
which is cement.

436
00:14:29,600 --> 00:14:31,760
And then I would do it on the road,

437
00:14:31,760 --> 00:14:32,800
which is asphalt.

438
00:14:32,800 --> 00:14:35,120
And then I would do it like on the black tar

439
00:14:35,120 --> 00:14:37,480
part to see wherever the hottest part was.

440
00:14:38,860 --> 00:14:41,720
And I did it for three weeks and it always like

441
00:14:42,090 --> 00:14:46,240
it was right at or below at 10:00 AM.

442
00:14:46,240 --> 00:14:47,200
Okay. So I was thinking,

443
00:14:47,200 --> 00:14:51,200
okay, what if it's 84 degrees or 90 degrees or whatever,

444
00:14:51,200 --> 00:14:52,320
whatever. Yeah.

445
00:14:52,350 --> 00:14:56,360
So I was actually speaking with another podcast,

446
00:14:56,360 --> 00:14:58,280
alumni, Holly cook from Seattle.

447
00:14:58,280 --> 00:14:59,240
Right. And I said,

448
00:14:59,240 --> 00:15:01,720
Holly, what am I gonna do if it's too hot the

449
00:15:01,720 --> 00:15:01,960
day of,

450
00:15:01,960 --> 00:15:02,680
and she said,

451
00:15:03,220 --> 00:15:05,640
why don't you get the fire department to come down and

452
00:15:05,640 --> 00:15:06,240
spray the road?

453
00:15:06,930 --> 00:15:08,440
Oh. And I was like,

454
00:15:08,440 --> 00:15:10,880
Holly, how did I not think of that?

455
00:15:10,880 --> 00:15:11,960
That's such a good idea.

456
00:15:12,170 --> 00:15:15,320
So I trucked my butt down to the local fire department.

457
00:15:15,320 --> 00:15:15,720
I said,

458
00:15:15,720 --> 00:15:16,320
Hey guys,

459
00:15:18,150 --> 00:15:19,520
what do you think of this idea?

460
00:15:19,520 --> 00:15:20,720
And they were totally on board.

461
00:15:21,170 --> 00:15:21,720
Oh yeah.

462
00:15:21,730 --> 00:15:22,520
So I said,

463
00:15:22,520 --> 00:15:23,560
okay, well this is good.

464
00:15:23,610 --> 00:15:25,800
So if we've got that and we've got the lower times

465
00:15:25,800 --> 00:15:26,600
doing it in the morning,

466
00:15:27,000 --> 00:15:28,640
hopefully it'll be okay.

467
00:15:29,470 --> 00:15:30,640
Nice. Nice.

468
00:15:30,730 --> 00:15:34,360
So then I connected with a friend here locally.

469
00:15:34,460 --> 00:15:39,320
She works at a local pet store and she said,

470
00:15:39,320 --> 00:15:41,720
well, we really need like a goodie bag for the people

471
00:15:41,730 --> 00:15:42,760
to draw them in.

472
00:15:42,760 --> 00:15:43,440
And I said,

473
00:15:43,630 --> 00:15:44,440
well, okay.

474
00:15:44,440 --> 00:15:44,840
I mean,

475
00:15:45,530 --> 00:15:46,760
if you know the people,

476
00:15:46,760 --> 00:15:47,240
you know,

477
00:15:47,240 --> 00:15:48,800
because she's working at this pet store,

478
00:15:48,800 --> 00:15:51,240
so she knows all these vendors and all these brands and

479
00:15:51,240 --> 00:15:54,200
stuff. So she sent out like a blast email to like

480
00:15:54,320 --> 00:15:55,880
50 different pet brands.

481
00:15:56,220 --> 00:15:58,400
And then the ones that responded yes.

482
00:15:58,400 --> 00:16:00,400
Then I followed up with 'em and took it from there.

483
00:16:00,870 --> 00:16:02,840
Nice. So at the same time she's doing that,

484
00:16:03,020 --> 00:16:08,360
I'm doing the local businesses to everybody that I've ever worked

485
00:16:08,360 --> 00:16:10,320
with or thought of working with,

486
00:16:10,430 --> 00:16:12,200
I walk into their store and I say,

487
00:16:12,200 --> 00:16:13,040
Hey, this is what we're doing.

488
00:16:13,040 --> 00:16:13,960
Do you wanna participate?

489
00:16:13,960 --> 00:16:15,360
And almost everybody said,

490
00:16:15,360 --> 00:16:16,800
yes, it was great,

491
00:16:17,140 --> 00:16:18,440
but That's an easy yes.

492
00:16:18,440 --> 00:16:18,760
For them.

493
00:16:18,790 --> 00:16:19,320
It's Some,

494
00:16:19,320 --> 00:16:19,880
it's easy.

495
00:16:19,880 --> 00:16:20,280
Yes. For them,

496
00:16:20,420 --> 00:16:20,920
you know?

497
00:16:20,920 --> 00:16:21,360
And I said,

498
00:16:21,360 --> 00:16:23,680
whether you just wanna put little things in the goody bags

499
00:16:23,770 --> 00:16:24,400
or, you know,

500
00:16:24,400 --> 00:16:27,160
have a little 20% off coupon for something that you sell

501
00:16:27,160 --> 00:16:30,520
that's pet related or whatever everybody was on board.

502
00:16:31,060 --> 00:16:38,000
And then what ended up happening was we needed contest prizes

503
00:16:38,010 --> 00:16:40,960
because this pet parade was also a costume contest.

504
00:16:42,090 --> 00:16:43,960
So I asked all these local places,

505
00:16:44,090 --> 00:16:46,720
if they would be willing to donate,

506
00:16:46,720 --> 00:16:46,960
you know,

507
00:16:46,960 --> 00:16:48,360
like a little gift basket or anything.

508
00:16:48,360 --> 00:16:49,040
And again,

509
00:16:49,040 --> 00:16:51,160
I did not expect all of them to say yes.

510
00:16:51,160 --> 00:16:52,240
And all of them said,

511
00:16:52,240 --> 00:16:53,280
yes. Wow.

512
00:16:53,280 --> 00:16:56,000
So now we have eight gift baskets.

513
00:16:56,260 --> 00:16:59,000
And last year there were 13 participants.

514
00:16:59,810 --> 00:17:00,360
Oh wow.

515
00:17:01,170 --> 00:17:02,480
So like,

516
00:17:02,480 --> 00:17:03,240
I better step up.

517
00:17:03,240 --> 00:17:04,280
We need more participants.

518
00:17:04,280 --> 00:17:06,240
Everybody gets a car and you get a,

519
00:17:06,300 --> 00:17:08,200
and you get a car and you get stuff,

520
00:17:08,200 --> 00:17:12,520
everybody, This is a good problem to have,

521
00:17:12,780 --> 00:17:15,120
but what are we gonna do?

522
00:17:15,690 --> 00:17:19,760
So the entrance fee is really a donation to one of

523
00:17:19,760 --> 00:17:20,560
the local charities,

524
00:17:20,560 --> 00:17:21,840
a local farm sanctuary.

525
00:17:21,840 --> 00:17:23,120
So I came up with the idea,

526
00:17:23,120 --> 00:17:26,760
well, why don't we do a silent auction with a lot

527
00:17:26,760 --> 00:17:27,760
of these gift baskets?

528
00:17:27,760 --> 00:17:30,520
Oh. And everybody was on board with it.

529
00:17:30,520 --> 00:17:31,000
The city,

530
00:17:31,300 --> 00:17:31,800
you know,

531
00:17:31,800 --> 00:17:33,280
showed me how to do it without,

532
00:17:33,420 --> 00:17:33,960
you know,

533
00:17:33,960 --> 00:17:35,880
all the politics that come with city.

534
00:17:35,940 --> 00:17:36,960
Yep. Money,

535
00:17:36,960 --> 00:17:37,800
right. Gathering.

536
00:17:37,800 --> 00:17:38,720
Right, Right,

537
00:17:38,720 --> 00:17:41,480
Right. So basically it was done by me.

538
00:17:41,670 --> 00:17:44,480
Like my brand was doing the silent auction,

539
00:17:44,480 --> 00:17:45,000
not the city,

540
00:17:45,020 --> 00:17:46,560
but it still worked out really well.

541
00:17:46,810 --> 00:17:48,920
So on top of all of that,

542
00:17:49,910 --> 00:17:53,760
then we decided to have vendors on the sidewalk because it's

543
00:17:53,760 --> 00:17:55,520
a big party weekend.

544
00:17:55,600 --> 00:17:57,080
Right. For my city,

545
00:17:57,680 --> 00:18:01,320
let's get some dog service and product providers out there,

546
00:18:01,320 --> 00:18:01,760
you know,

547
00:18:01,760 --> 00:18:02,600
and get their name out there.

548
00:18:03,490 --> 00:18:05,320
So everybody sat up,

549
00:18:05,320 --> 00:18:05,720
you know,

550
00:18:05,720 --> 00:18:06,600
sat their spot,

551
00:18:06,740 --> 00:18:07,240
you know,

552
00:18:07,240 --> 00:18:08,880
on a small area in the sidewalk.

553
00:18:09,180 --> 00:18:12,560
And I found host storefronts for all the vendors to make

554
00:18:12,560 --> 00:18:13,320
sure they'd be okay.

555
00:18:13,320 --> 00:18:18,410
And they weren't having a sidewalk sale or whatever between all

556
00:18:18,410 --> 00:18:22,650
these moving parts I had to follow up with 54 different

557
00:18:22,890 --> 00:18:24,250
businesses in some capacity.

558
00:18:24,750 --> 00:18:28,610
Wow. It was Like all of these moving parts that I

559
00:18:29,180 --> 00:18:31,130
no idea it was gonna be this.

560
00:18:31,130 --> 00:18:33,490
Tell me you had a color coded spreadsheet please.

561
00:18:33,490 --> 00:18:34,250
Of course I did.

562
00:18:34,500 --> 00:18:35,050
Oh yes.

563
00:18:35,050 --> 00:18:37,610
Come Spreadsheet to me,

564
00:18:37,610 --> 00:18:39,970
baby. The city was so impressed with my spreadsheet.

565
00:18:43,490 --> 00:18:44,730
It'll my spreadsheet.

566
00:18:44,730 --> 00:18:45,770
If you show me yours.

567
00:18:50,210 --> 00:18:53,170
Excellent spreadsheet sharing party later on guys.

568
00:18:53,170 --> 00:18:57,410
Absolutely. It's a secret link In the show notes.

569
00:18:57,910 --> 00:18:58,850
Yes, that's right.

570
00:18:59,860 --> 00:19:00,730
Oh goodness.

571
00:19:01,140 --> 00:19:02,450
So yeah.

572
00:19:02,500 --> 00:19:06,010
So all these moving parts and like all these samples were

573
00:19:06,130 --> 00:19:08,490
supposed to be shipped to my house from the national brands,

574
00:19:08,490 --> 00:19:08,890
you know?

575
00:19:09,070 --> 00:19:11,450
Wow. It like a month before the parade,

576
00:19:11,900 --> 00:19:14,170
it was actually after the 4th of July.

577
00:19:14,170 --> 00:19:16,650
So we're talking like three weeks before the parade.

578
00:19:16,650 --> 00:19:21,850
I was walking with a friend and I told her everything

579
00:19:21,850 --> 00:19:23,850
that was going on and we both kind of looked at

580
00:19:23,650 --> 00:19:23,850
each other,

581
00:19:24,320 --> 00:19:27,010
like, what happens if this doesn't come together?

582
00:19:28,610 --> 00:19:31,610
Can't think that you can't think that there's Nope.

583
00:19:31,610 --> 00:19:33,890
There's only one outcome and it's gonna be awesome.

584
00:19:33,890 --> 00:19:35,170
There's only especially with how much,

585
00:19:35,430 --> 00:19:36,850
how much work you put into it.

586
00:19:36,870 --> 00:19:37,930
Yes. And so,

587
00:19:37,930 --> 00:19:38,370
you know,

588
00:19:38,370 --> 00:19:39,570
I had taken this leap of faith.

589
00:19:39,570 --> 00:19:41,850
I put my business name all over it and I was

590
00:19:41,850 --> 00:19:43,330
like, okay.

591
00:19:43,540 --> 00:19:47,450
So Did you have all these businesses advertising it too?

592
00:19:47,470 --> 00:19:49,570
And letting people know about the event?

593
00:19:49,630 --> 00:19:51,170
Yes. Cause they were a part of it.

594
00:19:51,170 --> 00:19:52,050
Yeah. That's huge.

595
00:19:52,220 --> 00:19:53,490
So in every post,

596
00:19:54,800 --> 00:19:56,050
like after that day,

597
00:19:56,090 --> 00:19:57,530
after that walk with my friend,

598
00:19:57,530 --> 00:20:00,690
like all these boxes started showing up full of treats and

599
00:20:00,690 --> 00:20:02,010
food samples And you're like,

600
00:20:02,010 --> 00:20:02,250
I need,

601
00:20:02,250 --> 00:20:03,690
I need another room in my house.

602
00:20:03,690 --> 00:20:04,250
Totally. Yes.

603
00:20:04,250 --> 00:20:07,330
My dining room was overflowing with stuff and my dogs were

604
00:20:07,330 --> 00:20:10,250
going crazy cuz they're like we need in here something good.

605
00:20:11,880 --> 00:20:12,890
Smells amazing.

606
00:20:12,980 --> 00:20:16,410
So what happened was we needed bigger goody bags because the

607
00:20:16,410 --> 00:20:18,610
city, oh my gosh had given me these cute little,

608
00:20:18,610 --> 00:20:19,610
like, you know,

609
00:20:19,610 --> 00:20:22,770
eight and a half by 11 sized bags and one treat

610
00:20:22,770 --> 00:20:24,050
bag filled it up.

611
00:20:24,500 --> 00:20:27,330
So, so one of the local pet stores,

612
00:20:27,330 --> 00:20:29,090
they were gonna donate a silent auction item.

613
00:20:29,090 --> 00:20:29,490
And I said,

614
00:20:29,490 --> 00:20:31,250
guys, I don't need that.

615
00:20:31,360 --> 00:20:34,890
I actually need bags that are bigger to put stuff in.

616
00:20:35,460 --> 00:20:39,550
So they donated some reusable bags and the goal of all

617
00:20:39,550 --> 00:20:41,710
of this was to get 25 people to show up.

618
00:20:42,290 --> 00:20:44,670
And two days before the parade,

619
00:20:45,050 --> 00:20:48,280
the preregistration alone was at 43.

620
00:20:49,170 --> 00:20:50,760
Awesome. So we,

621
00:20:50,980 --> 00:20:51,520
you know,

622
00:20:51,610 --> 00:20:52,320
we definitely,

623
00:20:52,320 --> 00:20:55,200
which was amazing to me because we only started marketing it

624
00:20:55,200 --> 00:20:59,080
at the end of like right after July 4th or around

625
00:20:59,810 --> 00:21:01,520
July 4th.

626
00:21:01,850 --> 00:21:02,440
So yeah.

627
00:21:03,170 --> 00:21:03,680
It just,

628
00:21:03,680 --> 00:21:07,440
so it all ended up coming together and That's fantastic.

629
00:21:07,440 --> 00:21:07,720
Yeah. Well,

630
00:21:07,720 --> 00:21:11,800
what I did was for each basket donated or each national

631
00:21:11,800 --> 00:21:12,160
brand that donated,

632
00:21:12,160 --> 00:21:12,400
you know,

633
00:21:12,400 --> 00:21:13,000
like earth rated,

634
00:21:13,000 --> 00:21:14,920
donated a bunch of poo bags and holders,

635
00:21:14,920 --> 00:21:15,880
which was awesome.

636
00:21:16,200 --> 00:21:17,080
BarkBox donated,

637
00:21:17,080 --> 00:21:17,480
you know,

638
00:21:17,480 --> 00:21:18,160
a little toy.

639
00:21:18,160 --> 00:21:19,280
All of those companies,

640
00:21:19,910 --> 00:21:23,760
I tagged them in my social media posts because I am

641
00:21:24,960 --> 00:21:26,720
admittedly terrible on social media.

642
00:21:26,900 --> 00:21:30,720
But for July I had like a post every day.

643
00:21:31,040 --> 00:21:34,640
Cause every day I would tag the local pet store and

644
00:21:34,640 --> 00:21:35,160
then, you know,

645
00:21:35,160 --> 00:21:38,360
put a picture of their gift basket or tag whatever company

646
00:21:38,360 --> 00:21:38,960
and tell them,

647
00:21:38,960 --> 00:21:40,680
thank you for participating and donating.

648
00:21:40,700 --> 00:21:42,880
And some of them retweeted it or,

649
00:21:42,880 --> 00:21:43,240
you know,

650
00:21:43,240 --> 00:21:44,080
re-shared it.

651
00:21:44,080 --> 00:21:45,400
And so it was great.

652
00:21:45,400 --> 00:21:46,280
Some of my posts,

653
00:21:46,280 --> 00:21:46,560
you know,

654
00:21:46,560 --> 00:21:47,720
like on the Facebook metrics,

655
00:21:47,750 --> 00:21:50,600
like everything was green for the first time and like ever,

656
00:21:50,620 --> 00:21:51,520
and it was great.

657
00:21:51,550 --> 00:21:52,440
Like all these,

658
00:21:53,070 --> 00:21:56,400
your reach is 5000% better than last month.

659
00:21:56,400 --> 00:21:57,280
Right. Right,

660
00:21:57,280 --> 00:21:58,560
right. So it worked really good,

661
00:21:58,560 --> 00:21:58,960
you know,

662
00:21:58,960 --> 00:22:01,040
and I did get a few new people to follow my

663
00:22:01,360 --> 00:22:03,040
business page and you know,

664
00:22:03,040 --> 00:22:03,600
the goal,

665
00:22:03,730 --> 00:22:05,480
of course the goal in the back of your mind is

666
00:22:05,480 --> 00:22:09,880
always to like make this part of your business and try

667
00:22:09,880 --> 00:22:10,800
to get your name out there more.

668
00:22:10,940 --> 00:22:13,480
But really I just wanted dogs not to burn their feet.

669
00:22:13,870 --> 00:22:16,560
Like I love it.

670
00:22:16,630 --> 00:22:17,200
I love it.

671
00:22:17,200 --> 00:22:17,640
A quick,

672
00:22:17,910 --> 00:22:19,160
a simple meeting too.

673
00:22:19,160 --> 00:22:21,400
Like, can we please think about the safety of the dog

674
00:22:21,400 --> 00:22:22,160
led to all of this?

675
00:22:22,380 --> 00:22:23,960
Yes I do.

676
00:22:23,960 --> 00:22:25,520
I have some questions for yes.

677
00:22:25,520 --> 00:22:26,800
How like,

678
00:22:26,800 --> 00:22:27,280
you know,

679
00:22:27,480 --> 00:22:28,840
cause yeah,

680
00:22:28,840 --> 00:22:29,680
that's what started it,

681
00:22:29,680 --> 00:22:30,360
but then you're like,

682
00:22:30,360 --> 00:22:30,800
oh my gosh,

683
00:22:30,800 --> 00:22:34,240
if I'm putting 130 hours of my time,

684
00:22:34,240 --> 00:22:35,040
blood, sweat,

685
00:22:35,040 --> 00:22:36,040
and tears into this.

686
00:22:36,040 --> 00:22:38,520
Yeah. Like I wanted to be by business.

687
00:22:38,550 --> 00:22:41,680
Yeah. So obviously you got some awareness marketing outta this,

688
00:22:41,680 --> 00:22:42,360
which is huge.

689
00:22:42,390 --> 00:22:43,840
Yeah. You know,

690
00:22:44,080 --> 00:22:46,360
whenever I was back in Pittsburgh and I did a lot

691
00:22:46,360 --> 00:22:49,400
of things with quite a few rescues and charities there and

692
00:22:49,400 --> 00:22:52,480
I can't tell you how many people came to me as

693
00:22:52,480 --> 00:22:53,680
a long-term like,

694
00:22:53,680 --> 00:22:55,240
it wasn't immediate all the time.

695
00:22:55,240 --> 00:22:57,000
It was a long-term play.

696
00:22:57,000 --> 00:22:57,600
They're like,

697
00:22:57,600 --> 00:22:59,080
oh, we love that.

698
00:22:59,080 --> 00:23:01,000
You're always involved with this and that.

699
00:23:01,000 --> 00:23:01,760
And so it's,

700
00:23:01,990 --> 00:23:05,120
it's this momentum that you build for this awareness of your

701
00:23:05,360 --> 00:23:07,080
business that gives back for years.

702
00:23:07,080 --> 00:23:10,720
Right. But what did you do specifically at the event?

703
00:23:10,900 --> 00:23:15,160
Did you have anything in place to gather some leads or

704
00:23:15,160 --> 00:23:16,400
make some offers?

705
00:23:16,400 --> 00:23:19,440
Did you give away one of the silent auction back baskets?

706
00:23:19,440 --> 00:23:19,920
Kind of what,

707
00:23:19,920 --> 00:23:22,840
what did you do for immediate return at the event?

708
00:23:23,210 --> 00:23:24,600
So for immediate return,

709
00:23:24,830 --> 00:23:27,440
I did actually take photos at the event.

710
00:23:28,170 --> 00:23:28,760
Oh my gosh.

711
00:23:28,760 --> 00:23:29,960
You had time for that too.

712
00:23:30,470 --> 00:23:32,120
Well, I were,

713
00:23:32,120 --> 00:23:32,800
you just made Time.

714
00:23:32,830 --> 00:23:33,880
I made time for it.

715
00:23:33,880 --> 00:23:34,840
Yeah. Yeah.

716
00:23:35,710 --> 00:23:38,080
I, so going back just a little bit,

717
00:23:38,080 --> 00:23:41,680
the costume contest theme is always a big deal.

718
00:23:41,680 --> 00:23:43,360
Like what's the theme gonna be?

719
00:23:43,360 --> 00:23:43,760
And you know,

720
00:23:43,760 --> 00:23:45,920
it's like this big celebration when they say it.

721
00:23:46,230 --> 00:23:49,960
Well, it came from this half joke,

722
00:23:49,960 --> 00:23:52,800
half serious question that I had to the city was can

723
00:23:52,800 --> 00:23:58,600
we roll out a two block red carpet to protect their,

724
00:23:58,620 --> 00:24:00,560
and of course I knew the answer was gonna be no,

725
00:24:00,580 --> 00:24:02,600
but I was hoping that it would like get some things,

726
00:24:02,820 --> 00:24:03,320
you know,

727
00:24:03,820 --> 00:24:05,920
get some ideas rumbling.

728
00:24:05,920 --> 00:24:08,040
Right. And they said,

729
00:24:08,040 --> 00:24:10,120
oh, well the theme is now gonna be a red carpet

730
00:24:10,400 --> 00:24:12,280
theme, top hats in tiers.

731
00:24:13,130 --> 00:24:16,440
So everybody showed up like in these like gowns,

732
00:24:16,440 --> 00:24:17,160
it was so great.

733
00:24:17,160 --> 00:24:19,560
Cause like my God amazing that nobody could ever wear again

734
00:24:19,560 --> 00:24:21,080
or the brides,

735
00:24:21,080 --> 00:24:23,560
they all showed up and people like showed up.

736
00:24:23,930 --> 00:24:26,760
We had a whole family in like tuxedo t-shirts it was

737
00:24:26,760 --> 00:24:27,320
so cute.

738
00:24:27,760 --> 00:24:30,640
Fantastic. And so the,

739
00:24:32,020 --> 00:24:35,240
the photography aspect of it was they would come down the

740
00:24:35,240 --> 00:24:38,080
little red carpet and all the people that preregistered got their

741
00:24:38,080 --> 00:24:39,640
name on like a little Hollywood star.

742
00:24:39,940 --> 00:24:40,800
And We had love it,

743
00:24:40,800 --> 00:24:45,680
little Bitty stanchions that my friend's mom made out of toilet

744
00:24:46,000 --> 00:24:47,360
plungers. It was so cute.

745
00:24:48,300 --> 00:24:51,160
And so at the end of that red carpet,

746
00:24:51,160 --> 00:24:53,400
they got their picture taken and then they went on to

747
00:24:53,400 --> 00:24:53,720
the parade.

748
00:24:54,690 --> 00:24:56,080
Aw, that's so cute.

749
00:24:56,080 --> 00:24:57,000
It was super cute.

750
00:24:57,060 --> 00:25:00,000
And so then when I finished with all of them,

751
00:25:00,550 --> 00:25:04,320
that's actually where I generated all the email addresses because I

752
00:25:04,320 --> 00:25:06,680
blasted it out on my Facebook and the city did,

753
00:25:06,680 --> 00:25:08,840
and then they have to enter their email address to get

754
00:25:08,840 --> 00:25:09,520
into the gallery.

755
00:25:10,190 --> 00:25:13,680
Yeah. And So that's how I generated the email address is

756
00:25:13,680 --> 00:25:16,320
because there was so much going on there just wasn't a

757
00:25:16,320 --> 00:25:17,280
way to do it there.

758
00:25:17,680 --> 00:25:18,600
Right. You know,

759
00:25:18,600 --> 00:25:19,200
there just,

760
00:25:19,200 --> 00:25:21,080
wasn't a way there were so many tables,

761
00:25:21,080 --> 00:25:21,440
you know,

762
00:25:21,440 --> 00:25:21,960
and then the,

763
00:25:21,960 --> 00:25:24,400
the farm sanctuary that we were raising money for was there

764
00:25:24,400 --> 00:25:28,000
with chickens and walking on the tables and you know,

765
00:25:28,970 --> 00:25:30,800
there's a lot going on Cole.

766
00:25:31,550 --> 00:25:32,320
I believe it,

767
00:25:32,390 --> 00:25:33,120
I believe it.

768
00:25:33,120 --> 00:25:34,240
Yeah, that's fantastic.

769
00:25:35,040 --> 00:25:35,520
You know,

770
00:25:35,520 --> 00:25:40,220
but I think one of the incredible success stories from this

771
00:25:40,220 --> 00:25:42,660
is not only did you take this event and just absolutely

772
00:25:42,660 --> 00:25:43,460
rocket and,

773
00:25:43,460 --> 00:25:47,540
and make it bigger than it has been in the past

774
00:25:47,540 --> 00:25:50,700
years and safer for the dogs and just a better experience

775
00:25:50,700 --> 00:25:51,860
for the community as a whole,

776
00:25:52,520 --> 00:25:55,580
you said you were talking to at one point like 54

777
00:25:55,900 --> 00:25:56,940
businesses. Yes.

778
00:25:56,940 --> 00:26:01,500
That's a lot of important networking in your market because you

779
00:26:01,500 --> 00:26:05,300
know, so many pet photographers.

780
00:26:05,300 --> 00:26:05,660
I see.

781
00:26:05,660 --> 00:26:06,460
Just think that like,

782
00:26:06,580 --> 00:26:07,540
I'm gonna make my website,

783
00:26:07,680 --> 00:26:10,260
I'm gonna put up some social media posts and then I'll

784
00:26:10,260 --> 00:26:11,500
have all the business come to me.

785
00:26:11,500 --> 00:26:14,260
But it's really a relationship business,

786
00:26:14,260 --> 00:26:14,780
even though,

787
00:26:14,780 --> 00:26:15,100
you know,

788
00:26:15,100 --> 00:26:16,540
we are in it for the dogs,

789
00:26:16,890 --> 00:26:20,500
it's still relationship business and having these relationships with all these

790
00:26:20,500 --> 00:26:22,060
other businesses and these vendors,

791
00:26:22,730 --> 00:26:25,140
I mean is something that is going to pay dividends in

792
00:26:25,140 --> 00:26:27,940
your business for years and years and years to come.

793
00:26:27,940 --> 00:26:31,420
Yeah. And now you have these relationships that you can reach

794
00:26:31,420 --> 00:26:32,420
out to for,

795
00:26:33,000 --> 00:26:33,500
you know,

796
00:26:33,580 --> 00:26:37,820
other marketing strategies or like when people ask them,

797
00:26:37,820 --> 00:26:39,180
they'll immediately think of you.

798
00:26:39,240 --> 00:26:40,260
And it's just,

799
00:26:40,450 --> 00:26:44,080
yeah. It's one of those intangible things that maybe you don't

800
00:26:44,080 --> 00:26:44,600
have like,

801
00:26:44,710 --> 00:26:45,440
okay. Yeah.

802
00:26:45,440 --> 00:26:46,000
I booked,

803
00:26:46,020 --> 00:26:46,560
you know,

804
00:26:47,070 --> 00:26:49,320
five sessions and $25,000

805
00:26:49,320 --> 00:26:50,800
worth of work from that one day.

806
00:26:50,800 --> 00:26:51,640
Right. It's like,

807
00:26:51,640 --> 00:26:52,000
well, no,

808
00:26:52,000 --> 00:26:54,040
this is gonna be something that gives back to your business

809
00:26:54,420 --> 00:26:55,960
for years on down the line.

810
00:26:56,150 --> 00:26:57,320
Yeah. Which is awesome.

811
00:26:57,320 --> 00:26:59,320
Yeah. I did a lot of good connections.

812
00:26:59,430 --> 00:27:00,920
Yeah. It's fantastic.

813
00:27:01,330 --> 00:27:02,440
So huge question.

814
00:27:02,440 --> 00:27:03,680
Are you doing it again next year?

815
00:27:04,710 --> 00:27:07,440
Well, they put my name on the reusable sign,

816
00:27:07,610 --> 00:27:09,920
so I believe I don't have a choice.

817
00:27:11,780 --> 00:27:13,200
Yes. It was so funny.

818
00:27:13,230 --> 00:27:14,640
I learned a lot of things too.

819
00:27:14,830 --> 00:27:15,560
Yeah. So,

820
00:27:15,980 --> 00:27:16,480
you know,

821
00:27:16,480 --> 00:27:17,560
if I was doing it again,

822
00:27:18,010 --> 00:27:19,560
we had the first 25,

823
00:27:19,560 --> 00:27:20,400
got the goody bags,

824
00:27:21,000 --> 00:27:23,520
right. The first 25 that preregistered beforehand.

825
00:27:23,540 --> 00:27:26,040
Yep. Well then some of those folks didn't show up.

826
00:27:26,560 --> 00:27:29,640
Right. So then we have a couple of these goody bags

827
00:27:29,640 --> 00:27:30,800
that are so valuable.

828
00:27:30,800 --> 00:27:32,880
Like there's so much stuff and there's like $50.

829
00:27:34,350 --> 00:27:35,680
Yeah. And I,

830
00:27:36,250 --> 00:27:39,040
so maybe next year we'll only do like the first 25

831
00:27:39,040 --> 00:27:40,480
to show up or however many.

832
00:27:40,630 --> 00:27:41,320
Yeah, yeah.

833
00:27:41,320 --> 00:27:41,640
Right, right.

834
00:27:41,930 --> 00:27:44,960
So I would definitely be careful with the preregistration.

835
00:27:45,180 --> 00:27:49,600
And then also like I would have a backup plan cause

836
00:27:49,800 --> 00:27:51,720
truly we did not have a backup plan.

837
00:27:51,720 --> 00:27:53,960
Like we had talked the city and I had talked a

838
00:27:53,960 --> 00:27:57,520
little bit about maybe doing it on this grassy area in

839
00:27:57,520 --> 00:27:58,080
front of a church,

840
00:27:58,860 --> 00:28:02,480
but you gotta think like everybody in the community knew about

841
00:28:02,480 --> 00:28:04,400
this. If they were paying attention at all,

842
00:28:04,400 --> 00:28:05,960
like they knew that parade was coming.

843
00:28:06,290 --> 00:28:10,040
We had two blocks of both sides filled with people that

844
00:28:10,040 --> 00:28:10,600
were watching.

845
00:28:10,760 --> 00:28:13,920
Right. We had the fire department there ready to go down

846
00:28:13,920 --> 00:28:15,800
the main road to pull off the road.

847
00:28:16,060 --> 00:28:18,680
And it was basically a game time decision.

848
00:28:19,670 --> 00:28:24,680
Yeah. Which based on the recommendations that I not only solicit

849
00:28:24,880 --> 00:28:26,800
solicited and publicized,

850
00:28:27,540 --> 00:28:29,800
and now it may come back to bite me.

851
00:28:30,360 --> 00:28:31,640
Right. Right.

852
00:28:31,640 --> 00:28:35,040
But thankfully it was cloudy and it had rained the night

853
00:28:35,040 --> 00:28:36,240
before. Yeah.

854
00:28:36,240 --> 00:28:37,680
So it was perfect actually.

855
00:28:37,680 --> 00:28:38,880
Yeah. That's good.

856
00:28:38,880 --> 00:28:39,520
That's good.

857
00:28:39,520 --> 00:28:39,920
But yeah,

858
00:28:40,110 --> 00:28:42,120
I think you would have to imagine have like a rain

859
00:28:42,120 --> 00:28:44,880
plan with the event be canceled if it was like a

860
00:28:44,880 --> 00:28:47,720
really rainy yucky day or the show go on.

861
00:28:48,190 --> 00:28:49,520
Yeah. We had no problem.

862
00:28:49,770 --> 00:28:53,240
So, So that's on the docket for next year.

863
00:28:53,240 --> 00:28:55,600
Did that Leap of faith that just stood there on it?

864
00:28:57,350 --> 00:28:59,120
Well, this is all fresh in your mind.

865
00:28:59,120 --> 00:29:03,040
Have you sat down and like written down all the things

866
00:29:03,040 --> 00:29:03,880
that worked well,

867
00:29:03,880 --> 00:29:07,040
all the things to change so that you don't get to

868
00:29:07,040 --> 00:29:08,880
this next June next may like,

869
00:29:08,880 --> 00:29:10,520
wait, what did I do for this?

870
00:29:10,870 --> 00:29:13,440
Yeah. Well like you and I discussed,

871
00:29:13,590 --> 00:29:16,760
I have a beautiful spreadsheet with all of the people that

872
00:29:16,760 --> 00:29:17,880
were super willing to do it,

873
00:29:18,060 --> 00:29:18,560
you know?

874
00:29:18,560 --> 00:29:19,720
And not everybody replied.

875
00:29:19,720 --> 00:29:22,240
Some people didn't even like reply at all.

876
00:29:22,240 --> 00:29:23,360
Not even to say no,

877
00:29:23,360 --> 00:29:24,680
they just like ignored me,

878
00:29:25,300 --> 00:29:25,840
you know?

879
00:29:26,020 --> 00:29:30,240
But the people that were totally on board and with my

880
00:29:30,240 --> 00:29:31,840
friend help here in town,

881
00:29:31,840 --> 00:29:33,360
the one that works at the pet store,

882
00:29:33,390 --> 00:29:33,800
I mean,

883
00:29:33,980 --> 00:29:35,400
she had,

884
00:29:35,400 --> 00:29:36,600
without all those connections,

885
00:29:36,600 --> 00:29:38,640
we wouldn't have had the goody bags right.

886
00:29:38,640 --> 00:29:39,200
For the people.

887
00:29:39,970 --> 00:29:43,560
So it was great for her to make those initial connections.

888
00:29:43,820 --> 00:29:45,560
And then for me to follow up,

889
00:29:45,560 --> 00:29:45,840
you know,

890
00:29:45,840 --> 00:29:47,320
as like the business,

891
00:29:47,430 --> 00:29:50,040
I was able to do the legitimate follow up cuz they

892
00:29:50,040 --> 00:29:50,640
saw, you know,

893
00:29:50,640 --> 00:29:53,080
I had my LLC and my tax ID number and all

894
00:29:53,080 --> 00:29:54,000
that. Right.

895
00:29:54,690 --> 00:29:55,840
So that went really well.

896
00:29:56,300 --> 00:30:01,000
The businesses that I approached went really well and working with

897
00:30:01,000 --> 00:30:01,400
the city.

898
00:30:01,530 --> 00:30:05,360
Whereas initially I was a little concerned about working with the

899
00:30:05,360 --> 00:30:06,600
city. I'd never done it before.

900
00:30:06,760 --> 00:30:09,360
Right? Like these people are like elected officials,

901
00:30:09,360 --> 00:30:10,080
some of them,

902
00:30:10,100 --> 00:30:10,640
you Know,

903
00:30:10,640 --> 00:30:13,440
like Here I would just walk in,

904
00:30:13,440 --> 00:30:13,680
you know,

905
00:30:13,680 --> 00:30:19,120
with my little notepad that has dog all over it Here

906
00:30:19,240 --> 00:30:20,480
reporting for duty.

907
00:30:20,560 --> 00:30:22,120
Right. Exactly.

908
00:30:22,620 --> 00:30:24,520
But it was super smooth.

909
00:30:24,520 --> 00:30:27,080
Like at the end we had a little moment at the,

910
00:30:27,230 --> 00:30:29,520
like a week before the event where we went out and

911
00:30:29,520 --> 00:30:32,880
we actually walked the sidewalk in town because I,

912
00:30:32,880 --> 00:30:35,680
what I didn't realize is that they were also having things

913
00:30:35,680 --> 00:30:36,400
on the sidewalk,

914
00:30:38,460 --> 00:30:39,000
you know,

915
00:30:39,000 --> 00:30:39,960
all the businesses,

916
00:30:39,960 --> 00:30:40,480
they were like,

917
00:30:40,480 --> 00:30:40,880
oh yeah,

918
00:30:40,880 --> 00:30:42,600
sure. You can put anybody out there that you want.

919
00:30:42,600 --> 00:30:45,400
Well then the city had also put people that they wanted

920
00:30:45,400 --> 00:30:45,920
out there.

921
00:30:45,920 --> 00:30:46,760
So we had to,

922
00:30:46,760 --> 00:30:47,080
you know,

923
00:30:47,080 --> 00:30:48,600
kind of make things,

924
00:30:48,600 --> 00:30:51,640
work that way and make sure that everything was gonna work.

925
00:30:51,640 --> 00:30:52,680
But at the end of the day,

926
00:30:53,060 --> 00:30:53,560
you know,

927
00:30:53,560 --> 00:30:54,400
like you said,

928
00:30:54,490 --> 00:30:55,440
it all worked out,

929
00:30:55,450 --> 00:30:59,800
it all worked out in the end and have had no

930
00:31:00,200 --> 00:31:00,760
negative feedback.

931
00:31:00,860 --> 00:31:03,440
All of the vendors wanna come back next year.

932
00:31:03,920 --> 00:31:05,080
Great. All It,

933
00:31:05,080 --> 00:31:06,040
all the people in the community,

934
00:31:06,040 --> 00:31:06,520
you know,

935
00:31:06,520 --> 00:31:06,840
I mean,

936
00:31:06,840 --> 00:31:07,560
we took it from,

937
00:31:07,850 --> 00:31:10,440
we had 43 preregistered and by the end of the day

938
00:31:10,440 --> 00:31:12,240
we had 56 dogs registered.

939
00:31:12,380 --> 00:31:13,200
Wow. Or pet,

940
00:31:13,350 --> 00:31:14,600
I shouldn't say we had a chicken,

941
00:31:14,650 --> 00:31:15,440
we had a snake.

942
00:31:16,550 --> 00:31:17,560
I think we had a lizard.

943
00:31:17,560 --> 00:31:18,160
Yeah. For sure.

944
00:31:18,160 --> 00:31:18,800
We had a lizard.

945
00:31:18,990 --> 00:31:21,000
Yeah. We had all kinds of stuff and you know,

946
00:31:21,000 --> 00:31:23,400
it was just so awesome to see like the whole pet

947
00:31:23,400 --> 00:31:27,080
community come together and everybody's talking and laughing and you know,

948
00:31:27,230 --> 00:31:28,520
this is just such a relief.

949
00:31:29,370 --> 00:31:29,920
Oh my gosh,

950
00:31:30,030 --> 00:31:30,480
I love it.

951
00:31:30,590 --> 00:31:33,120
This is gonna get bigger and bigger and bigger.

952
00:31:33,200 --> 00:31:35,640
Cause the people that went this year had such a good

953
00:31:35,640 --> 00:31:36,680
time. They're gonna like,

954
00:31:36,680 --> 00:31:38,280
oh, we have to do it again and tell their friends.

955
00:31:38,280 --> 00:31:43,720
And yeah's Difference because you know,

956
00:31:43,720 --> 00:31:47,640
we quadrupled event participation and basically three weeks of marketing.

957
00:31:48,100 --> 00:31:52,880
And I see other small towns in the area mimicking some

958
00:31:52,880 --> 00:31:54,560
of the ideas that I introduced this year,

959
00:31:54,560 --> 00:31:57,800
which is super cool because then their pet parades are safer

960
00:31:57,800 --> 00:32:01,800
for their dogs because this is a thing like across America.

961
00:32:02,030 --> 00:32:02,440
I mean,

962
00:32:02,520 --> 00:32:05,080
how many little cities out there are doing dog days of

963
00:32:05,080 --> 00:32:07,840
summer, bring your dog out to whatever event,

964
00:32:08,180 --> 00:32:08,640
you know?

965
00:32:08,640 --> 00:32:10,920
And is it really in the best interest of the pets

966
00:32:10,920 --> 00:32:12,720
to like walk out there?

967
00:32:13,120 --> 00:32:15,760
Right. Probably not most of the time.

968
00:32:16,160 --> 00:32:17,600
Right. So if you know,

969
00:32:17,600 --> 00:32:19,720
people like me who are passionate about this,

970
00:32:19,720 --> 00:32:22,480
and most of the listeners of the hair of dog are

971
00:32:22,480 --> 00:32:24,880
very passionate about pets and their safety.

972
00:32:25,960 --> 00:32:27,640
Let's try to make it safer.

973
00:32:28,310 --> 00:32:29,280
Yeah. You know,

974
00:32:29,280 --> 00:32:29,880
that's fantastic.

975
00:32:29,900 --> 00:32:30,400
And we,

976
00:32:30,400 --> 00:32:31,080
and I love that.

977
00:32:31,210 --> 00:32:31,720
Go ahead.

978
00:32:32,190 --> 00:32:32,880
I was gonna sky.

979
00:32:32,880 --> 00:32:34,520
I just love that it started from that.

980
00:32:34,520 --> 00:32:38,040
But then it turned into this whole event that truly it's

981
00:32:38,040 --> 00:32:40,360
all so connected and will continue to,

982
00:32:40,360 --> 00:32:41,640
to help build your business.

983
00:32:41,750 --> 00:32:43,000
Yeah. You know,

984
00:32:43,000 --> 00:32:44,520
while doing something from the heart.

985
00:32:44,520 --> 00:32:47,190
Right. Which is really the secret to yeah.

986
00:32:47,190 --> 00:32:47,790
Mic drop,

987
00:32:47,790 --> 00:32:48,470
run the business,

988
00:32:48,470 --> 00:32:49,830
do it from the heart we're done here.

989
00:32:50,270 --> 00:32:50,630
We're done.

990
00:32:52,980 --> 00:32:53,830
It's Fantastic.

991
00:32:53,900 --> 00:32:55,430
Yeah. Yeah.

992
00:32:55,520 --> 00:32:56,150
Oh my gosh.

993
00:32:56,150 --> 00:32:58,270
I'm just so excited for you cuz now you have all

994
00:32:58,270 --> 00:33:01,150
these vendor connections too.

995
00:33:01,150 --> 00:33:03,310
So if you ever wanna do book,

996
00:33:03,310 --> 00:33:07,230
project or calendar project or a holiday guide or a bingo

997
00:33:07,560 --> 00:33:12,030
or like just really anything you have just all these businesses

998
00:33:12,380 --> 00:33:13,910
just in your Rolodex.

999
00:33:13,970 --> 00:33:15,710
Not that any of us use Rolodexes,

1000
00:33:15,710 --> 00:33:18,070
but you have a contact there that they're gonna be ready

1001
00:33:18,070 --> 00:33:19,790
to help with anything.

1002
00:33:19,900 --> 00:33:21,950
Yeah. And it's just,

1003
00:33:22,340 --> 00:33:24,350
yeah. So exciting and just,

1004
00:33:25,420 --> 00:33:29,470
I think double downs on the importance of getting out there

1005
00:33:29,470 --> 00:33:32,950
guys and meeting people in our community and networking and working

1006
00:33:32,950 --> 00:33:35,150
with these other businesses is just so important.

1007
00:33:35,220 --> 00:33:38,030
Yeah. Anybody that has met me will tell you,

1008
00:33:38,340 --> 00:33:38,990
I am like,

1009
00:33:41,070 --> 00:33:42,760
like such an introvert.

1010
00:33:42,760 --> 00:33:45,160
Like I was an introvert before it became like a cool

1011
00:33:45,160 --> 00:33:46,120
thing to be like,

1012
00:33:46,120 --> 00:33:46,920
I was the nerd,

1013
00:33:46,920 --> 00:33:47,640
you know what I mean?

1014
00:33:47,640 --> 00:33:50,640
That didn't understand you're Introvert before you were a pet photographer.

1015
00:33:51,000 --> 00:33:53,880
Right. Like I was the introvert that like it was called

1016
00:33:53,880 --> 00:33:55,080
social anxiety disorder,

1017
00:33:55,080 --> 00:33:56,240
like before it was cool.

1018
00:33:58,490 --> 00:34:01,040
So for me to go out and kind of just walk

1019
00:34:01,040 --> 00:34:03,840
in these stores and it was not,

1020
00:34:03,930 --> 00:34:05,680
it was not easy for me to do it.

1021
00:34:05,680 --> 00:34:07,560
Yeah. But Did it get easier?

1022
00:34:07,560 --> 00:34:08,960
The more that you did it now though?

1023
00:34:08,960 --> 00:34:09,560
Oh Sure.

1024
00:34:09,560 --> 00:34:10,720
I can walk in anywhere now.

1025
00:34:10,720 --> 00:34:11,200
Yeah. Be like,

1026
00:34:11,200 --> 00:34:12,320
Hey, can I put this sign up?

1027
00:34:12,320 --> 00:34:14,320
Thanks by yeah.

1028
00:34:14,630 --> 00:34:15,600
Yeah. You know,

1029
00:34:15,600 --> 00:34:17,560
it's, it's one of those things that we build up in

1030
00:34:17,560 --> 00:34:18,600
our head so much of,

1031
00:34:18,610 --> 00:34:19,240
oh my gosh,

1032
00:34:19,240 --> 00:34:20,080
I'm gonna walk in there.

1033
00:34:20,160 --> 00:34:21,840
And these people are gonna laugh at me and kick me

1034
00:34:21,840 --> 00:34:24,920
out and tell the whole world that my business sucks.

1035
00:34:24,920 --> 00:34:26,800
And then I'm gonna lose my business and then I'm gonna

1036
00:34:26,800 --> 00:34:27,760
not be able to pay my bills.

1037
00:34:27,760 --> 00:34:29,720
Then I'm gonna lose my house and then I'm gonna have

1038
00:34:29,720 --> 00:34:30,560
to go live in a car.

1039
00:34:30,560 --> 00:34:32,040
But then the girl gonna take my car.

1040
00:34:32,040 --> 00:34:33,000
Cause I can't make the payments.

1041
00:34:33,060 --> 00:34:35,800
And then I'm gonna be living on the street all from

1042
00:34:35,800 --> 00:34:36,640
like going in and saying,

1043
00:34:36,900 --> 00:34:38,080
Hey, we have this event.

1044
00:34:38,080 --> 00:34:39,160
Would you like to participate?

1045
00:34:39,190 --> 00:34:40,440
Like you're in my head,

1046
00:34:40,440 --> 00:34:43,120
Nicole. Cause I've been there.

1047
00:34:43,120 --> 00:34:44,000
Cause I've been there.

1048
00:34:44,240 --> 00:34:47,320
Michelle. I was the kid like even in high school,

1049
00:34:47,320 --> 00:34:47,800
it's like,

1050
00:34:48,330 --> 00:34:49,760
there's no online ordering.

1051
00:34:49,760 --> 00:34:51,160
There's no internet when I was in high school.

1052
00:34:51,160 --> 00:34:53,040
Right. Maybe there's internet,

1053
00:34:53,040 --> 00:34:55,480
but it was still like an Al Gore's basement or something.

1054
00:34:56,980 --> 00:34:58,040
But It was like,

1055
00:34:58,040 --> 00:34:59,240
oh it's calling order pizza.

1056
00:34:59,240 --> 00:34:59,720
I'm like,

1057
00:34:59,910 --> 00:35:01,320
I need to use the phone.

1058
00:35:01,440 --> 00:35:02,400
Right. And,

1059
00:35:02,580 --> 00:35:05,800
and call and talk to a person and tell them I'd

1060
00:35:05,800 --> 00:35:06,320
like cheese.

1061
00:35:07,270 --> 00:35:08,200
Yeah. Just,

1062
00:35:08,630 --> 00:35:09,280
I can't,

1063
00:35:09,280 --> 00:35:12,280
I can't My husband and I still fight over.

1064
00:35:12,280 --> 00:35:13,520
Who's gonna order the dinner.

1065
00:35:15,690 --> 00:35:17,040
At least now you just go online.

1066
00:35:17,040 --> 00:35:22,840
Like, Oh my gosh.

1067
00:35:23,190 --> 00:35:24,080
Yeah. I mean,

1068
00:35:24,080 --> 00:35:26,000
I had that conversation with my daughter the other day,

1069
00:35:26,000 --> 00:35:28,200
cuz she started high school just this week.

1070
00:35:28,420 --> 00:35:29,480
And you know,

1071
00:35:29,480 --> 00:35:30,160
it's very,

1072
00:35:30,160 --> 00:35:32,600
nerve-wracking even though she's in the same district,

1073
00:35:32,600 --> 00:35:34,640
it's other schools coming in the high school and it's,

1074
00:35:34,640 --> 00:35:34,840
you know,

1075
00:35:34,840 --> 00:35:37,680
new school and all the new things and you know,

1076
00:35:37,680 --> 00:35:38,480
way more classes.

1077
00:35:38,480 --> 00:35:40,680
So you're not really with your friends that you had before,

1078
00:35:41,520 --> 00:35:42,000
but anyway,

1079
00:35:42,000 --> 00:35:42,480
she's like,

1080
00:35:42,860 --> 00:35:43,360
I'm like,

1081
00:35:43,360 --> 00:35:44,240
babe, I get you.

1082
00:35:44,240 --> 00:35:45,160
I was the same way.

1083
00:35:45,160 --> 00:35:45,560
She's like,

1084
00:35:45,560 --> 00:35:47,320
but you talk to everybody.

1085
00:35:47,320 --> 00:35:47,800
I'm like,

1086
00:35:48,110 --> 00:35:50,040
well yeah now I do.

1087
00:35:50,040 --> 00:35:53,800
But it still doesn't mean that like I like small talk,

1088
00:35:53,800 --> 00:35:57,960
like going to an event where you don't know anyone and

1089
00:35:57,960 --> 00:35:59,280
you're walking in is like,

1090
00:35:59,280 --> 00:36:00,960
yeah, my own personal hell.

1091
00:36:00,960 --> 00:36:03,160
Like it's terrifying.

1092
00:36:04,770 --> 00:36:05,560
So yeah.

1093
00:36:05,560 --> 00:36:07,160
That's, that's pretty standard.

1094
00:36:07,160 --> 00:36:10,040
I think for almost all of us and pet photographers in

1095
00:36:10,040 --> 00:36:12,640
general. I think we definitely run on the more introverted side.

1096
00:36:13,550 --> 00:36:14,040
I agree.

1097
00:36:14,430 --> 00:36:15,320
Yeah. Yeah.

1098
00:36:15,340 --> 00:36:16,760
Put room full of dogs.

1099
00:36:17,090 --> 00:36:17,720
No problem.

1100
00:36:17,790 --> 00:36:18,840
I'll stay there all Day.

1101
00:36:18,840 --> 00:36:20,720
Exactly. Put me in a room full of humans.

1102
00:36:20,910 --> 00:36:22,880
I am trying to get out immediately.

1103
00:36:23,240 --> 00:36:24,960
You're like the dog in the corners.

1104
00:36:24,960 --> 00:36:26,320
Just like head down.

1105
00:36:29,210 --> 00:36:29,880
No stress.

1106
00:36:30,510 --> 00:36:31,480
Yeah. So if you,

1107
00:36:31,610 --> 00:36:34,640
it, the fact that I even requested the meeting with the

1108
00:36:34,640 --> 00:36:35,840
city that's,

1109
00:36:36,300 --> 00:36:36,840
you know,

1110
00:36:36,960 --> 00:36:38,960
these are things that were not easy.

1111
00:36:38,960 --> 00:36:41,120
I don't want anybody out there listening in podcast.

1112
00:36:41,270 --> 00:36:43,600
I to think that this was super simple because it was

1113
00:36:43,600 --> 00:36:44,720
not. Yeah.

1114
00:36:44,740 --> 00:36:48,280
The things that were the hardest were talking to other people,

1115
00:36:48,920 --> 00:36:52,440
I can coordinate 56 people on a spreadsheet any day of

1116
00:36:52,440 --> 00:36:52,720
my life,

1117
00:36:53,000 --> 00:36:56,480
which is probably why this was so successful because most of

1118
00:36:56,640 --> 00:36:57,760
it was just organization.

1119
00:36:58,160 --> 00:36:59,040
Right. Right.

1120
00:36:59,040 --> 00:37:00,360
I can organize in the background.

1121
00:37:00,410 --> 00:37:01,040
No problem.

1122
00:37:01,220 --> 00:37:03,480
But you want me to get out and talk to people?

1123
00:37:03,550 --> 00:37:04,920
Like that's a problem.

1124
00:37:05,710 --> 00:37:06,840
Yeah. I love it.

1125
00:37:06,910 --> 00:37:07,480
I love it.

1126
00:37:07,480 --> 00:37:08,360
Yeah. So yeah.

1127
00:37:08,360 --> 00:37:09,400
More all the story guys.

1128
00:37:09,630 --> 00:37:11,080
It's not that scary out there.

1129
00:37:11,520 --> 00:37:12,440
Michelle still has her house.

1130
00:37:12,440 --> 00:37:13,520
She still has her business.

1131
00:37:13,520 --> 00:37:14,360
She still has her car.

1132
00:37:14,360 --> 00:37:16,840
She's not living on the street because she asked some vendors

1133
00:37:16,840 --> 00:37:18,600
to participate in our dog parade.

1134
00:37:18,650 --> 00:37:19,480
So yes.

1135
00:37:20,370 --> 00:37:21,360
Do you like Michelle?

1136
00:37:21,920 --> 00:37:22,680
Oh goodness.

1137
00:37:23,970 --> 00:37:24,600
To us all.

1138
00:37:25,070 --> 00:37:25,640
I love it.

1139
00:37:25,640 --> 00:37:26,040
I love it.

1140
00:37:26,040 --> 00:37:28,360
Do you have any last words of advice before we wrap

1141
00:37:28,360 --> 00:37:29,920
up for anyone out there that is,

1142
00:37:29,980 --> 00:37:30,480
you know,

1143
00:37:30,480 --> 00:37:33,160
just anyone out there in their business and their communities.

1144
00:37:33,230 --> 00:37:39,200
Just, just go ahead and take the leap.

1145
00:37:39,750 --> 00:37:40,520
Yeah. Okay.

1146
00:37:40,520 --> 00:37:43,960
I think that's like my summary of this whole event,

1147
00:37:43,980 --> 00:37:44,480
you know?

1148
00:37:44,480 --> 00:37:46,960
And it all started from that book and that idea that

1149
00:37:46,960 --> 00:37:47,560
was planted.

1150
00:37:47,560 --> 00:37:51,760
Like people don't want on your Instagram to see a sales

1151
00:37:51,760 --> 00:37:53,000
pitch, every single post.

1152
00:37:53,480 --> 00:37:54,480
They don't wanna see that.

1153
00:37:54,480 --> 00:37:55,360
They wanna see,

1154
00:37:55,380 --> 00:37:55,880
you know,

1155
00:37:55,880 --> 00:37:58,440
and it's crushing to my soul that they wanna see my

1156
00:37:58,440 --> 00:37:59,480
face all the time,

1157
00:38:00,830 --> 00:38:01,640
what they do.

1158
00:38:02,180 --> 00:38:04,880
And those are the posts that get the most engagement.

1159
00:38:04,880 --> 00:38:09,800
Are people looking at me like playing with my dogs on

1160
00:38:09,800 --> 00:38:10,160
the floor,

1161
00:38:10,160 --> 00:38:11,920
doing an opening on something,

1162
00:38:11,920 --> 00:38:12,240
you know,

1163
00:38:12,240 --> 00:38:13,720
they like to hear me and I don't,

1164
00:38:14,060 --> 00:38:14,600
you know,

1165
00:38:14,600 --> 00:38:15,160
I don't get it,

1166
00:38:15,160 --> 00:38:16,920
but I'll keep doing it if that's what they want.

1167
00:38:16,920 --> 00:38:18,520
Like give the people what they want.

1168
00:38:18,520 --> 00:38:20,920
Right. Yeah.

1169
00:38:20,920 --> 00:38:23,440
I mean we're wired to make other human connections.

1170
00:38:23,620 --> 00:38:26,080
Yes. And it's a lot easier.

1171
00:38:26,080 --> 00:38:29,000
Like we want to make the other connections from the side

1172
00:38:29,000 --> 00:38:30,760
of not being the one that's out there.

1173
00:38:31,070 --> 00:38:33,080
Like we wanna make the connection and see them.

1174
00:38:33,080 --> 00:38:34,080
Like, they're kind of,

1175
00:38:34,750 --> 00:38:35,960
it's a safe way.

1176
00:38:35,960 --> 00:38:39,400
Right. When they're watching our video on social media or seeing

1177
00:38:39,400 --> 00:38:43,090
our face on social or seeing our inter you know,

1178
00:38:43,090 --> 00:38:43,450
our face,

1179
00:38:43,450 --> 00:38:45,570
it's like a reality show sort of like they get to

1180
00:38:45,570 --> 00:38:47,770
see a glimpse into us in our life.

1181
00:38:47,800 --> 00:38:50,250
Yeah. But they don't have to talk to us yet.

1182
00:38:50,580 --> 00:38:53,820
So that's just human nature.

1183
00:38:53,820 --> 00:38:56,900
Right. So by making ourselves visible,

1184
00:38:56,900 --> 00:39:01,140
we're, we're building that connection with our potential clients and you

1185
00:39:01,140 --> 00:39:01,940
know, like it or not,

1186
00:39:01,940 --> 00:39:02,500
that's the way,

1187
00:39:02,500 --> 00:39:04,500
that's the way the human psychology works.

1188
00:39:05,330 --> 00:39:06,420
Yeah. Well,

1189
00:39:06,420 --> 00:39:06,780
and two,

1190
00:39:06,780 --> 00:39:08,140
like, I always thought that,

1191
00:39:08,140 --> 00:39:12,140
okay, like if I do this one thing and I'm gonna

1192
00:39:12,140 --> 00:39:13,460
get five clients from it,

1193
00:39:13,460 --> 00:39:15,500
right. And it's not tomorrow,

1194
00:39:15,650 --> 00:39:16,780
like not today,

1195
00:39:16,780 --> 00:39:17,780
I'm not gonna get them,

1196
00:39:17,780 --> 00:39:20,180
but maybe at Christmas time,

1197
00:39:20,900 --> 00:39:22,900
somebody is gonna be talking about how great the pep parade

1198
00:39:22,900 --> 00:39:25,380
was. And somebody's gonna look me up and maybe they'll buy

1199
00:39:25,380 --> 00:39:27,060
a gift certificate for their family member.

1200
00:39:27,370 --> 00:39:28,220
Yeah. You know?

1201
00:39:28,220 --> 00:39:32,980
And so I was so focused for such a long time

1202
00:39:32,980 --> 00:39:35,060
on like these shortsighted goals,

1203
00:39:35,140 --> 00:39:35,740
like, okay.

1204
00:39:35,980 --> 00:39:37,780
And now I have to make this much money and now

1205
00:39:37,780 --> 00:39:38,820
I have to get this many clients.

1206
00:39:38,820 --> 00:39:39,620
Now I have to do this,

1207
00:39:40,210 --> 00:39:44,380
just chill out a little bit and play the long game

1208
00:39:44,440 --> 00:39:46,540
and see what comes of it.

1209
00:39:46,720 --> 00:39:47,380
Who knows.

1210
00:39:47,380 --> 00:39:49,140
I might not get any clients from the pep parade,

1211
00:39:49,140 --> 00:39:49,980
but maybe I do.

1212
00:39:49,980 --> 00:39:51,380
Maybe I get one great client.

1213
00:39:51,380 --> 00:39:52,940
Maybe I get five great clients.

1214
00:39:53,290 --> 00:39:54,300
Yeah. We'll see.

1215
00:39:54,300 --> 00:39:54,900
Even that one,

1216
00:39:55,140 --> 00:39:57,820
great client then often leads to more great clients,

1217
00:39:57,960 --> 00:39:58,420
you know?

1218
00:39:58,420 --> 00:40:02,220
Exactly. So it's it a hundred percent marketing is such a

1219
00:40:02,220 --> 00:40:03,060
long game and yeah,

1220
00:40:03,060 --> 00:40:05,620
there are certain campaigns we can do and see a direct

1221
00:40:06,260 --> 00:40:07,300
result from them.

1222
00:40:07,720 --> 00:40:12,700
But all of this whole business is about getting out there,

1223
00:40:13,560 --> 00:40:15,100
photographing dogs,

1224
00:40:15,400 --> 00:40:15,940
you know,

1225
00:40:16,060 --> 00:40:18,940
even when you're getting started getting those portfolio sessions,

1226
00:40:18,940 --> 00:40:21,140
just getting people in front of your lens,

1227
00:40:21,140 --> 00:40:22,420
getting people,

1228
00:40:22,510 --> 00:40:23,700
talking about you,

1229
00:40:23,700 --> 00:40:25,340
meeting people in your community.

1230
00:40:25,800 --> 00:40:27,780
And so many times,

1231
00:40:29,510 --> 00:40:30,580
if you ask someone,

1232
00:40:30,760 --> 00:40:31,260
you know,

1233
00:40:31,260 --> 00:40:31,620
like, oh,

1234
00:40:31,620 --> 00:40:35,180
where'd you find out about me sometimes like the best answer

1235
00:40:35,180 --> 00:40:36,260
they can give you is like,

1236
00:40:36,260 --> 00:40:37,340
I've been seeing you everywhere.

1237
00:40:37,340 --> 00:40:40,180
Which is what a lot of people in your market are

1238
00:40:40,180 --> 00:40:42,740
gonna start saying to you from all of this.

1239
00:40:42,740 --> 00:40:43,540
Yeah. And,

1240
00:40:43,540 --> 00:40:44,340
and that's,

1241
00:40:44,770 --> 00:40:47,860
that's the type of awareness that we often need.

1242
00:40:48,050 --> 00:40:50,980
Yeah. For people to like move forward.

1243
00:40:50,980 --> 00:40:51,740
Because again,

1244
00:40:51,740 --> 00:40:52,540
people are busy.

1245
00:40:52,560 --> 00:40:55,460
And one of the hardest things about this business is that

1246
00:40:55,620 --> 00:41:00,620
there is no event timeline connected with dog photography,

1247
00:41:00,620 --> 00:41:02,060
unless it's a puppy or,

1248
00:41:02,160 --> 00:41:02,660
you know,

1249
00:41:02,660 --> 00:41:03,340
end of life.

1250
00:41:03,340 --> 00:41:05,820
Right. And you know,

1251
00:41:05,820 --> 00:41:08,900
everything else that whole big middle of that dog's life.

1252
00:41:08,900 --> 00:41:10,100
It's really easy to be like,

1253
00:41:10,100 --> 00:41:10,460
oh man,

1254
00:41:10,460 --> 00:41:11,500
I do wanna call Michelle.

1255
00:41:11,500 --> 00:41:12,300
But next week,

1256
00:41:12,300 --> 00:41:12,940
next week,

1257
00:41:12,940 --> 00:41:13,580
next week,

1258
00:41:13,610 --> 00:41:14,260
next year.

1259
00:41:14,260 --> 00:41:14,940
Right next year,

1260
00:41:14,940 --> 00:41:15,580
next year.

1261
00:41:15,870 --> 00:41:16,500
Oh my gosh.

1262
00:41:16,500 --> 00:41:18,820
All of a sudden my dog is getting up there and

1263
00:41:18,820 --> 00:41:19,220
getting older.

1264
00:41:19,220 --> 00:41:21,500
Right. So well,

1265
00:41:21,500 --> 00:41:21,820
And two,

1266
00:41:21,820 --> 00:41:22,340
like all,

1267
00:41:22,340 --> 00:41:23,100
like you said,

1268
00:41:23,100 --> 00:41:23,980
all of those vendors,

1269
00:41:24,710 --> 00:41:26,180
if somebody comes up and asks them,

1270
00:41:26,180 --> 00:41:27,940
Hey, if you know somebody that takes dog photos,

1271
00:41:27,960 --> 00:41:29,780
who do you think they're gonna say?

1272
00:41:29,780 --> 00:41:31,420
Yep. They're gonna say,

1273
00:41:31,420 --> 00:41:31,820
oh yeah.

1274
00:41:32,140 --> 00:41:33,600
Michelle from pets and focus,

1275
00:41:33,780 --> 00:41:35,320
she coordinated this whole event.

1276
00:41:35,320 --> 00:41:35,760
Call her,

1277
00:41:35,760 --> 00:41:37,400
I think I have her business card somewhere,

1278
00:41:37,400 --> 00:41:37,840
you know?

1279
00:41:37,840 --> 00:41:38,360
Right, right,

1280
00:41:38,360 --> 00:41:39,080
Right. Yeah.

1281
00:41:39,080 --> 00:41:40,840
Yeah. So a hundred percent.

1282
00:41:40,840 --> 00:41:42,200
Yeah. Those are the types of,

1283
00:41:42,200 --> 00:41:43,800
those are the types of referrals in,

1284
00:41:43,800 --> 00:41:44,720
in business building.

1285
00:41:44,720 --> 00:41:47,720
That's just gonna take your business up to the next level.

1286
00:41:47,720 --> 00:41:49,080
And I'm so excited to watch it.

1287
00:41:49,080 --> 00:41:49,680
Thank You.

1288
00:41:49,720 --> 00:41:50,760
Thank you so much.

1289
00:41:50,760 --> 00:41:51,960
This is so exciting.

1290
00:41:52,650 --> 00:41:53,680
Awesome. Yeah.

1291
00:41:53,680 --> 00:41:54,200
So fun.

1292
00:41:54,200 --> 00:41:55,360
Yeah. Before we leave.

1293
00:41:55,360 --> 00:41:57,800
Yes. Can you let people know where to find you so

1294
00:41:57,800 --> 00:42:00,400
that they can see your face on social media too?

1295
00:42:00,500 --> 00:42:03,800
Yes. I make a live exactly once every eight weeks when

1296
00:42:03,800 --> 00:42:04,440
I get my hair done.

1297
00:42:04,450 --> 00:42:07,560
So Love it.

1298
00:42:08,350 --> 00:42:12,120
I am on Facebook and Instagram at pets in focus photo.

1299
00:42:13,540 --> 00:42:15,360
And that's mostly where you can find me.

1300
00:42:15,360 --> 00:42:17,320
And then my website is pets and focus,

1301
00:42:17,320 --> 00:42:20,600
photo.com. I try to keep it as streamlined as I can.

1302
00:42:21,270 --> 00:42:21,800
I love it.

1303
00:42:21,800 --> 00:42:22,280
I love it.

1304
00:42:22,280 --> 00:42:22,960
Awesome. Well,

1305
00:42:22,960 --> 00:42:24,480
if you guys enjoyed this conversation with Michelle,

1306
00:42:24,480 --> 00:42:25,120
reach out to her,

1307
00:42:25,120 --> 00:42:27,720
let her know that you enjoyed it and let her know

1308
00:42:27,720 --> 00:42:30,080
what the most impactful piece of it was for you.

1309
00:42:30,500 --> 00:42:31,520
And let me know too.

1310
00:42:31,550 --> 00:42:32,520
I love to know that.

1311
00:42:32,550 --> 00:42:34,000
Nice. And Michelle,

1312
00:42:34,000 --> 00:42:37,200
thanks again for taking the time to share your experience with

1313
00:42:37,200 --> 00:42:39,360
us. I am so proud of how you made this come

1314
00:42:39,520 --> 00:42:42,800
together and I feel like a proud little mama bear over.

1315
00:42:44,470 --> 00:42:46,320
Here's so exciting to on your podcast.

1316
00:42:48,550 --> 00:42:49,520
Thanks Michelle.

1317
00:42:49,740 --> 00:42:50,240
All right,

1318
00:42:50,240 --> 00:42:51,880
everybody. We'll see you guys next week.

1319
00:42:51,880 --> 00:42:52,680
Have a good one.

1320
00:42:53,670 --> 00:42:55,800
Thanks for listening to the hair of the dog podcast.

1321
00:42:56,030 --> 00:42:58,360
This was episode number 158.

1322
00:42:58,490 --> 00:43:00,680
If you wanna check out the show notes for access to

1323
00:43:00,680 --> 00:43:02,200
any of the resources that we mentioned,

1324
00:43:02,310 --> 00:43:06,880
simply go to www.hairofthedogacademy.com/

1325
00:43:06,880 --> 00:43:09,920
1 58.

1326
00:43:09,920 --> 00:43:12,840
Thanks for listening to this episode of hair of the dog

1327
00:43:13,690 --> 00:43:15,440
podcast. If you enjoyed this show,

1328
00:43:15,440 --> 00:43:16,800
please take a minute to leave a review.

1329
00:43:16,820 --> 00:43:17,880
And while you're there,

1330
00:43:17,960 --> 00:43:19,440
don't forget to subscribe.

1331
00:43:19,450 --> 00:43:21,840
So you don't miss our upcoming episodes.

1332
00:43:22,100 --> 00:43:23,040
One last thing,

1333
00:43:23,290 --> 00:43:25,960
if you are ready to dive into more resources,

1334
00:43:26,070 --> 00:43:29,840
head over to our [email protected]

1335
00:43:29,840 --> 00:43:30,800
of the dog academy.