Marketing your Business through Instagram with Julie Christie

IN THIS EPISODE:

#073 - Julie Christie wants you to get over yourself already. But delivered with a laugh and in her lilting Scottish brogue, it's obviously meant as encouragement, not insult.

Julie's the marketing whiz behind Togs in Business. She joins me this week to talk about creating a magnetic Instagram content strategy—which includes setting aside your self-consciousness and making yourself more visible. Some of her suggestions will feel like a relief, and others will catch you by surprise. (The Big Cull?!? 😳)

What To Listen For:

Permission to ditch this stressful Instagram strategy...
...and the (uncomfortable?) thing you need to be sharing
Tricks for turning the algorithm into your new bff
The metric that matters most these days in your IG analytics
A rule-breaking experiment to try with your posts
What to do with your "moneymaker" link (other than shake it, obvi)

If you've felt frustrated by Instagram, or at a loss for how to leverage its power, you'll love the clear and actionable ideas in this week's episode!

Resources From This Episode:

Togs in Business
Togs in Business free marketing workshop
Togs in Business on Instagram

Connect with us on Instagram and YouTube.
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

Full Transcript ›

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Welcome to the hair of the dog podcast.

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I'm Nicole Begley.

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And today we are talking with Julie Christie from togs in

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business, and you are not going to want to miss this

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conversation. We start off talking about Instagram,

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but it goes a lot deeper than Instagram.

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It turns into a full on conversation about building our connection

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with our clients and marketing in general.

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So if you have a pet photography business and you want

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to continue marketing and reach more clients,

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you don't want to miss this episode,

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stay tuned.

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Welcome to the hair of the dog podcast.

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If you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome to the hair,

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the dog podcast,

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Nicole here,

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and I am here with my special guest and Julie Christie

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from togs in business.

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You guys might be familiar with Julie.

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She was one of our guests for our most recent hair

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of the dog summit,

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and everybody loved her her class.

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And I've heard such great things about her.

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So Julie,

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welcome to the podcast.

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I'm so excited to have you here.

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Thanks Nicole.

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I'm so happy to be here as well also.

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Yeah, so we were chatting about what we wanted to chat

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about. And one of the things that you suggested,

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which I thought was great was trying to take control of

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Instagram. Cause I know I've been guilty and I know a

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lot of my students and the hair of the dog community

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has been guilty of like,

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okay, I know I shouldn't be on here.

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I know I should be doing something with it,

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but I'm just posting some pictures of mine because I take

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pretty pictures.

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And, but yeah,

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there's a whole lot more strategy to that than just posting

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a picture.

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Right. So much more,

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especially now.

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I mean,

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I think maybe photographers could have,

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I think they got away with that even five years ago,

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they got away with posting gorgeous work and maybe a caption

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that related to that photograph and the work could come in.

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You will not get away with that now,

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unless, you know,

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maybe if you are really well established and you've,

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you've built up that following over the years,

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then you might still be getting away with that.

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And that's great.

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But if you are audience building right now,

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forget it.

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You have to have a content strategy.

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Yeah. Oh my gosh.

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That seems so overwhelming.

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So where do people even start to figure that out?

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I think it starts,

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I suppose with,

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I mean,

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even before you start thinking about clever content and more courageous

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content, you have to start thinking about your followers.

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I think that there's a big problem in the photography industry

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when it comes to Instagram followings because all of our followers

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are other photographers,

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other photographers,

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and we're,

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our comments are filled with comments from other photographers and our

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likes are all from other photographers who's buying from you,

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you know,

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unless you have something that you're selling to photographers,

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which is great if you do.

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But if not,

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if what your focuses is to book photography clients,

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then how is that going to work for you?

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So it has to start there with your audience.

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And I think if any of your listeners are listening to

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this thinking,

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actually that's a big problem that I have then I really

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believe in having a big cull,

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a huge,

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brave coal of your followers and starting almost a fresh,

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you know,

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getting rid of all the photographer followers,

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you know,

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keeping a few of your,

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maybe of your friends,

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if you really want to,

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but get rid of followers who are never going to buy

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from you and be your key with a huge decrease in

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your likes.

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Huge. It will be huge,

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the decrease,

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but you will then see that you will actually get more

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meaningful comments and you'll start growing your audience in a meaningful

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way. And you'll actually start getting inquiries through Instagram.

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Wow, that's a bold,

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that's a bold move.

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It is,

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it is scary.

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But if you think about a lot of people have been

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doing that recently on Instagram in different ways.

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So they've been involved in these follow loops and engagement pods

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and things like that.

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And a lot of people have been coming out of that

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kind of pre Instagram practice.

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And they've been seeing huge decrease in the number of likes

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that they've been getting.

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But what they're seeing then is their engagement is going up.

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They're in conversion,

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sorry. Their engagement rate is going up.

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And so then are the meaningful DMS that they're getting and

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the clicks through to their websites.

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So, you know,

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who cares if you have significantly less lakes,

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if you're getting an inquiry every day or every couple of

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days. Yeah,

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absolutely. So I guess before we even start to figure out

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our content pillars,

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we need to figure out who it is we're talking to,

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which is figuring out that target market,

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that target client,

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which I think a lot of people are hesitant to do

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because they think that,

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oh my target clients,

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anyone with a dog,

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anyone that will hire me.

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Exactly. And,

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and you know,

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we both know that you define this target market.

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So you're talking to like one specific avatar,

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one type of person,

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and you can still have outliers,

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but figuring out who that is actually just makes your marketing

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so much more,

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so much.

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So, and then they're going to feel it more of a

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connection to you.

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So if you do say,

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okay, I'm happy to mark it to anyone who has a

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dog. It's not going to,

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you're not going to build that connection as much as you

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will. If for example,

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you see,

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okay, I'm all about dog owners who love to have their

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dog on the couch.

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You know,

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their dog is their best friend.

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They don't go anywhere unless their dog can come with them.

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You know,

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you define it way.

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And that means that your content can be all about that.

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There's that PR that dog owner is going to completely relate

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to you,

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connect with you and then think to themselves.

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Actually, I want Nicole to photograph my dog because it sounds

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like she is passionate about dogs like Maine.

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And she wouldn't mind if my dog misbehaves a little bit

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and you know,

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that kind of thing.

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So yeah.

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I mean,

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we're probably all fed up with being bashed around the head

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with ideal client stuff,

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but we knew how important it is.

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So yeah,

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definitely starts there.

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You must know who your ideal client is.

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Yeah. And there's so many,

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there's so many ways to niche down,

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even in,

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you know,

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you say I'm a pet photographer,

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but do you love photographing like little tiny kind of purse,

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toy dogs,

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you know,

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or do you love photographing like the big dogs that are

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out hiking with their owners every weekend,

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going to the breweries?

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Like you can photograph either one,

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but if you really dial in your messaging and your marketing

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to one of those specific pieces or people,

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gosh. Yeah.

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That's when I think you're going to start seeing so much

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more engagement that's 100%.

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I mean,

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there's too much choice now,

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you know,

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your ideal client has a lot of choice when they're going

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to choose their pet photographer.

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And if it's harder and harder to get that point of

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differentiation, because there are so many dog photographers,

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so sometimes your point of differentiation is your personality and your

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values and your sense of humor.

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So that person will then feel like,

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okay, if I'm going to spend time with any dog photographer,

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I want it to be Nicole,

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because she seems to be,

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she seems to have the same kind of sense of humor

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as me.

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I think I'll enjoy hanging out with her so it can

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boil down to that.

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Yeah. This brings up a great point because I think a

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lot of pet photographers in particular love to hide.

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I mean,

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I bet if you did a poll of pet photographers profile

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pictures, eight out of 10 are going to be their dog

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or a camera in front of their face.

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A lot of pet photographers are a little bit more introverted

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and don't necessarily want to have their personality out on social

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media or posting pictures of themselves.

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And when I say till I'm blue in my face,

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like your about page needs a picture of you and your

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face so much.

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So, I mean,

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it's such a personal thing.

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Hiring a photographer is a big,

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big deal because you're going to especially,

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and a lot,

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actually a lot of passionate dog owners are introverts too.

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And apart I think a lot of people who love dogs

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even more than humans are even more so,

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more likely to be introverted.

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So they're going to really relate to that.

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So you should be talking about being introverted and talk about

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your pear shading.

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It doesn't mean you have to share what you had for

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dinner that day or what makes you cry,

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you know,

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shading that you are introverted and sharing relatable quotes and memes

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about that is going to appeal to your ideal client who

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is also the same,

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the same way.

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Yeah. It's a huge thing.

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And not having your photograph.

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I mean,

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if, if someone's going to make this hugely personal decision to

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book you as their photographer,

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especially if they are introverted and they're going to have to

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spend, you know,

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an hour or two hours,

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maybe even more with you and their dog,

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they need to see your face.

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They need to see what you look like.

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Whether you look like someone they're going to trust and even

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better, there should be some videos of you on Facebook and

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so that they can make that connection and think,

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yep. I feel like I trust Nicole.

262
00:09:28,680 --> 00:09:30,510
I feel like this is someone I can work with and

263
00:09:30,510 --> 00:09:31,290
spend time with.

264
00:09:31,970 --> 00:09:33,230
Yeah, absolutely.

265
00:09:33,230 --> 00:09:34,460
I think that's so important.

266
00:09:34,460 --> 00:09:38,030
And we're so blessed in 2021,

267
00:09:38,030 --> 00:09:39,980
that video is so easy to make.

268
00:09:39,980 --> 00:09:40,340
I mean,

269
00:09:40,340 --> 00:09:44,660
the quality of video from my phone is far superior to

270
00:09:44,660 --> 00:09:46,730
the quality of video for my computer.

271
00:09:46,730 --> 00:09:49,730
Even that you just pop your little phone up there and

272
00:09:49,730 --> 00:09:50,750
make, say hello,

273
00:09:50,750 --> 00:09:51,980
and you know,

274
00:09:51,980 --> 00:09:54,260
it, it feels so awkward at first.

275
00:09:54,290 --> 00:09:56,000
And I know some people just get,

276
00:09:56,060 --> 00:09:56,330
you know,

277
00:09:56,360 --> 00:09:57,020
oh my gosh.

278
00:09:57,470 --> 00:10:00,320
So in their head and we hate hearing our voice and

279
00:10:00,320 --> 00:10:02,150
we hate seeing ourselves.

280
00:10:02,150 --> 00:10:03,830
And we're just so critical,

281
00:10:04,160 --> 00:10:06,950
but people don't see us that way.

282
00:10:07,160 --> 00:10:08,150
And quite frankly,

283
00:10:08,150 --> 00:10:08,930
if someone does,

284
00:10:08,930 --> 00:10:10,400
they're not going to hire you anyway.

285
00:10:10,400 --> 00:10:12,530
So don't worry about them.

286
00:10:13,070 --> 00:10:16,820
Most people are not judging us the way we judge ourselves.

287
00:10:16,910 --> 00:10:17,660
So true.

288
00:10:17,720 --> 00:10:19,160
And I think when we do that,

289
00:10:19,160 --> 00:10:21,770
when we hide behind that and we say,

290
00:10:21,770 --> 00:10:23,630
well, I feel uncomfortable doing that.

291
00:10:23,630 --> 00:10:24,560
I feel awkward.

292
00:10:24,560 --> 00:10:25,310
I'm cringing.

293
00:10:25,370 --> 00:10:27,050
We're making all about us,

294
00:10:27,650 --> 00:10:31,640
which is absolutely not how you should be running your business.

295
00:10:31,640 --> 00:10:34,190
You should be making it all about your client.

296
00:10:34,460 --> 00:10:36,740
And that's a really good way to switch.

297
00:10:36,770 --> 00:10:37,070
You know,

298
00:10:37,220 --> 00:10:38,540
it's like flicking a switch.

299
00:10:38,540 --> 00:10:40,280
When you start going down that road,

300
00:10:40,310 --> 00:10:41,660
it was like a spiral of,

301
00:10:41,720 --> 00:10:43,760
oh, I feel so uncomfortable or I can't do it.

302
00:10:43,790 --> 00:10:44,780
I'm not good at this.

303
00:10:45,500 --> 00:10:47,330
You have to then flip the switch and think,

304
00:10:47,360 --> 00:10:49,160
okay, it's not about me.

305
00:10:49,430 --> 00:10:53,180
It's about this client who I know wants so much to

306
00:10:53,180 --> 00:10:54,530
have their dog photographed.

307
00:10:54,650 --> 00:10:57,200
And they are wanting to make the right decision.

308
00:10:57,230 --> 00:11:00,440
I owe it to them to get on camera and show

309
00:11:00,440 --> 00:11:01,280
them who I am.

310
00:11:01,550 --> 00:11:02,510
It's not about me.

311
00:11:02,630 --> 00:11:04,310
If you just keep saying that to yourself,

312
00:11:04,310 --> 00:11:05,390
it's not about me.

313
00:11:05,630 --> 00:11:06,400
Yeah, absolutely.

314
00:11:06,410 --> 00:11:08,420
You can take it even further to say,

315
00:11:08,420 --> 00:11:08,720
you know,

316
00:11:08,720 --> 00:11:09,650
if I'm hiding,

317
00:11:09,650 --> 00:11:13,640
I'm actually doing a disservice to people because this person needs

318
00:11:13,640 --> 00:11:15,740
to get to know me to make a decision,

319
00:11:15,860 --> 00:11:16,130
you know,

320
00:11:16,130 --> 00:11:19,340
before their dog gets older and can't be photographed anymore.

321
00:11:19,340 --> 00:11:22,070
Like completely by you not showing up on video,

322
00:11:22,070 --> 00:11:23,660
you're denying someone out there,

323
00:11:23,660 --> 00:11:24,800
photographs of their dog.

324
00:11:27,680 --> 00:11:30,110
Yeah. And there's so many people who are teetering on the

325
00:11:30,110 --> 00:11:32,510
brink of booking a dog photographer.

326
00:11:33,080 --> 00:11:37,130
And there's all these little things that are stopping them from

327
00:11:37,130 --> 00:11:37,550
doing it.

328
00:11:37,550 --> 00:11:39,350
Let's just barriers that are there.

329
00:11:39,350 --> 00:11:41,180
That, and that could be one of them.

330
00:11:41,180 --> 00:11:44,000
I just don't feel a strong enough connection to anyone.

331
00:11:44,480 --> 00:11:47,120
And so you appearing in your authentic,

332
00:11:47,150 --> 00:11:48,830
as you're not going to say authentic,

333
00:11:48,830 --> 00:11:49,850
it's like the most,

334
00:11:49,880 --> 00:11:53,350
best word you repeating as yourself,

335
00:11:53,380 --> 00:11:53,530
you know,

336
00:11:53,530 --> 00:11:55,270
really roll just who you are.

337
00:11:55,270 --> 00:11:55,540
Do, you know,

338
00:11:55,540 --> 00:11:58,120
don't worry about doing the hair and the makeup and putting

339
00:11:58,120 --> 00:11:58,930
those clothes on,

340
00:11:58,930 --> 00:12:00,910
just appear as you,

341
00:12:01,060 --> 00:12:02,320
they are going to love it.

342
00:12:02,380 --> 00:12:03,970
They're either going to love it or they're not.

343
00:12:04,390 --> 00:12:05,170
And that's the thing,

344
00:12:05,170 --> 00:12:05,650
isn't it.

345
00:12:05,650 --> 00:12:06,460
If they love it,

346
00:12:06,490 --> 00:12:08,020
they're going to be a great client for you.

347
00:12:08,430 --> 00:12:09,420
Yeah. And if they're not,

348
00:12:09,420 --> 00:12:11,400
they were never going to be your clients anyway.

349
00:12:12,300 --> 00:12:15,900
There's truly nothing to lose with that.

350
00:12:17,130 --> 00:12:18,480
Well for ourselves.

351
00:12:20,640 --> 00:12:22,930
Sure. Right.

352
00:12:23,040 --> 00:12:23,670
Yeah. Exactly.

353
00:12:23,850 --> 00:12:24,750
And yeah,

354
00:12:24,780 --> 00:12:27,210
I think a lot of times people don't know what to

355
00:12:27,210 --> 00:12:27,960
say, so they're like,

356
00:12:27,960 --> 00:12:28,680
okay, fine,

357
00:12:28,680 --> 00:12:29,580
Nicole, Julie,

358
00:12:29,580 --> 00:12:30,690
I hear you fine.

359
00:12:30,810 --> 00:12:31,980
I'll get on camera.

360
00:12:32,460 --> 00:12:35,040
But what the heck do I say?

361
00:12:36,420 --> 00:12:38,760
So I know I always liked to,

362
00:12:38,820 --> 00:12:39,270
you know,

363
00:12:39,450 --> 00:12:43,380
think about where my potential client is before booking and what

364
00:12:43,530 --> 00:12:46,380
possible objections they have and in the pet photography world.

365
00:12:46,410 --> 00:12:49,770
The biggest one that I hear over and over again is,

366
00:12:49,980 --> 00:12:50,460
oh man,

367
00:12:50,460 --> 00:12:52,830
I would love photographs of my dog would never behave.

368
00:12:53,250 --> 00:12:53,520
You know,

369
00:12:53,550 --> 00:12:56,160
that they think that these dogs have to be complete and

370
00:12:56,160 --> 00:12:59,040
total obedience superstars to get their photos done.

371
00:12:59,670 --> 00:13:02,580
So that's something that we all need to be talking about

372
00:13:02,580 --> 00:13:03,750
till we're blue in the face,

373
00:13:04,050 --> 00:13:04,830
because that's,

374
00:13:04,830 --> 00:13:07,350
I think the biggest thing holding back potential clients,

375
00:13:08,100 --> 00:13:08,790
oh my goodness.

376
00:13:08,790 --> 00:13:09,240
So much.

377
00:13:09,240 --> 00:13:10,830
And I have a dog and that's,

378
00:13:10,860 --> 00:13:12,510
that would be my number one concern.

379
00:13:14,370 --> 00:13:17,190
You said there till we're bluing blue in the face.

380
00:13:17,190 --> 00:13:19,020
And I think that's really important is,

381
00:13:19,320 --> 00:13:21,270
and especially on Instagram,

382
00:13:21,420 --> 00:13:24,990
I think that photographers can be guilty of creating a post

383
00:13:24,990 --> 00:13:26,670
about this one subject and thinking,

384
00:13:26,670 --> 00:13:27,720
well, that's that one done,

385
00:13:28,020 --> 00:13:29,190
right? No,

386
00:13:29,190 --> 00:13:29,760
it's not,

387
00:13:29,850 --> 00:13:30,120
you know,

388
00:13:30,950 --> 00:13:35,220
a tiny percentage of your followers saw it on even tinier

389
00:13:35,220 --> 00:13:37,440
percentage of your followers read it.

390
00:13:37,560 --> 00:13:41,820
And it can be repurposed in probably a hundred different ways.

391
00:13:41,910 --> 00:13:45,630
And you can tell a hundred different stories that touch on

392
00:13:45,630 --> 00:13:48,300
that. So you should be talking about it over and over

393
00:13:48,300 --> 00:13:49,350
and over and over again.

394
00:13:50,130 --> 00:13:51,390
Yeah, yeah,

395
00:13:51,630 --> 00:13:53,460
absolutely. And you know,

396
00:13:53,460 --> 00:13:54,810
these are the things too.

397
00:13:54,810 --> 00:13:55,410
People are like,

398
00:13:55,440 --> 00:13:56,190
oh man,

399
00:13:56,190 --> 00:13:57,150
content, this and that.

400
00:13:57,150 --> 00:14:00,060
Okay. But we know we have the subjection of my,

401
00:14:00,060 --> 00:14:02,400
dog's not going to be well-behaved where do we need to

402
00:14:02,400 --> 00:14:02,880
put that?

403
00:14:02,880 --> 00:14:04,110
Okay. On our website,

404
00:14:04,110 --> 00:14:05,670
we can write a blog post about it.

405
00:14:05,670 --> 00:14:08,190
We can send social media to that blog post.

406
00:14:08,190 --> 00:14:10,530
We can take out a little chunk out of,

407
00:14:10,560 --> 00:14:10,950
you know,

408
00:14:10,950 --> 00:14:13,050
a sentence or two and make 8,000

409
00:14:13,050 --> 00:14:14,370
Instagram posts about it.

410
00:14:14,790 --> 00:14:16,230
They can do a story.

411
00:14:16,230 --> 00:14:16,650
I mean,

412
00:14:16,680 --> 00:14:22,020
it just goes on and on and on and we don't

413
00:14:22,020 --> 00:14:23,100
have to recreate it.

414
00:14:23,520 --> 00:14:24,090
I think.

415
00:14:24,330 --> 00:14:26,580
Yeah. They feel like I've said at once.

416
00:14:26,910 --> 00:14:27,180
I mean,

417
00:14:27,190 --> 00:14:27,990
I know,

418
00:14:27,990 --> 00:14:28,260
you know,

419
00:14:28,260 --> 00:14:33,240
you send out for your business as well to help photographers

420
00:14:33,240 --> 00:14:33,840
with marketing.

421
00:14:34,080 --> 00:14:34,590
You know,

422
00:14:34,860 --> 00:14:37,290
I do the same where I send out some emails when

423
00:14:37,410 --> 00:14:41,220
membership's open or something's going on and you know,

424
00:14:41,370 --> 00:14:42,600
it's sometimes feels like,

425
00:14:42,630 --> 00:14:43,050
oh my God,

426
00:14:43,050 --> 00:14:44,340
I've been sending out so many,

427
00:14:44,340 --> 00:14:47,730
but every single time when I'm done and I feel like

428
00:14:47,730 --> 00:14:49,710
I've just sent out like way too many emails.

429
00:14:50,100 --> 00:14:51,380
There's always someone like,

430
00:14:51,380 --> 00:14:52,100
wait, I didn't know.

431
00:14:52,100 --> 00:14:52,820
That was open.

432
00:14:52,880 --> 00:14:54,080
Yes, exactly.

433
00:14:56,560 --> 00:14:59,830
You guys are not sending too many emails or saying things

434
00:14:59,830 --> 00:15:02,500
too many times on Instagram because people are busy.

435
00:15:02,860 --> 00:15:04,510
And I think we think that,

436
00:15:04,510 --> 00:15:06,400
yeah, as soon as we put something out there,

437
00:15:06,400 --> 00:15:09,310
everyone can see it and everyone's going to be judging and

438
00:15:09,580 --> 00:15:10,590
people are going to be sinked.

439
00:15:10,590 --> 00:15:12,550
Didn't she say something similar last week?

440
00:15:12,610 --> 00:15:13,960
No, they're not.

441
00:15:16,630 --> 00:15:17,290
It might be.

442
00:15:17,290 --> 00:15:17,560
I mean,

443
00:15:17,560 --> 00:15:21,070
I'm sure everyone's had the experience too where you've heard something

444
00:15:21,100 --> 00:15:22,210
over and over again,

445
00:15:22,210 --> 00:15:25,420
whether it's in school or you're learning a new technique or

446
00:15:25,720 --> 00:15:26,920
you've heard it five,

447
00:15:26,920 --> 00:15:28,240
six, seven times.

448
00:15:28,270 --> 00:15:29,550
But then on that eighth time,

449
00:15:29,560 --> 00:15:29,890
you're like,

450
00:15:29,950 --> 00:15:31,420
oh, I get it.

451
00:15:31,720 --> 00:15:32,110
I get it.

452
00:15:33,950 --> 00:15:36,580
That might be what it takes to get over this objection

453
00:15:36,580 --> 00:15:41,470
of my dog's not well behaved or my dog has to

454
00:15:41,470 --> 00:15:44,470
be on leash or I'm not sure if I connect with

455
00:15:44,470 --> 00:15:45,250
you, you know,

456
00:15:45,310 --> 00:15:47,200
any of those things again and again,

457
00:15:47,320 --> 00:15:49,570
it makes your marketing so much easier.

458
00:15:49,570 --> 00:15:50,620
So for example,

459
00:15:50,620 --> 00:15:55,780
let's see your main marketing platform is to blog to write

460
00:15:55,780 --> 00:15:56,470
blog posts.

461
00:15:56,620 --> 00:15:58,570
Well, let's say you blog every two weeks.

462
00:15:58,600 --> 00:16:02,020
You can create that one blog post and that's then your

463
00:16:02,020 --> 00:16:04,630
marketing for two weeks,

464
00:16:04,840 --> 00:16:07,690
because you can create so many social media posts.

465
00:16:07,690 --> 00:16:08,290
Like you said,

466
00:16:08,290 --> 00:16:08,800
from that,

467
00:16:09,610 --> 00:16:11,980
you could do a reel about that topic.

468
00:16:11,980 --> 00:16:14,380
You could do create a carousel about the topic.

469
00:16:14,380 --> 00:16:17,350
You can put together a quote as tell a story,

470
00:16:17,350 --> 00:16:18,370
a testimonial,

471
00:16:18,370 --> 00:16:19,120
all that stuff.

472
00:16:19,150 --> 00:16:22,360
And then you can send that information out to your email

473
00:16:22,360 --> 00:16:25,870
list and you can party.

474
00:16:25,870 --> 00:16:29,110
I own that content for as long as you want.

475
00:16:29,170 --> 00:16:31,210
It just makes your marketing so much easier.

476
00:16:31,210 --> 00:16:34,360
When you think about how far you can go with that

477
00:16:34,360 --> 00:16:36,610
content, how much mileage you can get from it.

478
00:16:37,420 --> 00:16:40,570
Yeah. And then the next year we can use it again

479
00:16:42,340 --> 00:16:43,270
a hundred percent.

480
00:16:45,310 --> 00:16:46,660
Yes. All right.

481
00:16:46,870 --> 00:16:49,180
So hopefully we have people feeling a little bit like,

482
00:16:49,180 --> 00:16:50,050
okay, all right.

483
00:16:50,050 --> 00:16:51,130
I can do this a little bit.

484
00:16:52,210 --> 00:16:53,890
So with the pillars,

485
00:16:53,920 --> 00:16:54,280
I guess,

486
00:16:54,280 --> 00:16:58,090
or maybe do you have any suggestions on figuring out what

487
00:16:58,090 --> 00:17:01,510
the happy medium of TMI,

488
00:17:01,510 --> 00:17:05,320
like too much information that I'm sharing or not enough information,

489
00:17:05,320 --> 00:17:07,660
but enough to feel a connection?

490
00:17:07,900 --> 00:17:08,290
Any advice?

491
00:17:08,290 --> 00:17:09,280
Yeah. Yes,

492
00:17:09,340 --> 00:17:10,390
absolutely. Okay.

493
00:17:10,390 --> 00:17:12,460
Mate, I might go on and on a bit.

494
00:17:14,590 --> 00:17:18,970
So I think it comes down to having a mixture of

495
00:17:18,970 --> 00:17:20,800
content. So like we said,

496
00:17:20,800 --> 00:17:23,170
all these pet photographers are shading,

497
00:17:23,170 --> 00:17:24,070
their gorgeous work.

498
00:17:24,110 --> 00:17:27,430
So you have to make sure that you're doing more than

499
00:17:27,430 --> 00:17:29,860
sharing an image with a caption to go with it.

500
00:17:29,950 --> 00:17:33,640
I would say that con that the number of posts that

501
00:17:33,640 --> 00:17:34,270
you're posting.

502
00:17:34,270 --> 00:17:35,620
So we're talking about Instagram.

503
00:17:35,770 --> 00:17:36,640
If Instagram,

504
00:17:36,940 --> 00:17:39,550
I think a lot of photographers find it quite overwhelming.

505
00:17:39,580 --> 00:17:43,120
Maybe they're trying to post every day and it's too much

506
00:17:43,120 --> 00:17:43,570
for them.

507
00:17:43,570 --> 00:17:46,000
So maybe they're falling by the wayside there.

508
00:17:46,030 --> 00:17:49,860
And what I wanted to start by seeing was find just

509
00:17:50,250 --> 00:17:52,020
a regularity that suits you.

510
00:17:52,020 --> 00:17:54,300
So if it means that you're only posting two or three

511
00:17:54,300 --> 00:17:54,990
times a week,

512
00:17:55,020 --> 00:17:55,740
that's fine.

513
00:17:55,740 --> 00:17:57,300
As long as you can be consistent.

514
00:17:57,330 --> 00:18:01,140
Because what I see is are some photographers posting every day,

515
00:18:01,170 --> 00:18:04,530
but it's really mediocre content and it's not going to get

516
00:18:04,530 --> 00:18:06,750
them any leads and it's not going to get them any

517
00:18:06,750 --> 00:18:10,860
bookings. So it's better to post maybe just a few times

518
00:18:10,860 --> 00:18:14,100
a week and put more effort into those posts and make

519
00:18:14,100 --> 00:18:16,650
them real high quality posts.

520
00:18:16,650 --> 00:18:18,810
So don't think you have to post every day.

521
00:18:18,840 --> 00:18:20,550
But also when you are posting,

522
00:18:20,580 --> 00:18:23,490
you want to be thinking about a magnetic,

523
00:18:23,520 --> 00:18:26,010
what I would call a magnetic content strategy.

524
00:18:26,010 --> 00:18:27,990
So you're not pushing yourself on people.

525
00:18:27,990 --> 00:18:31,380
You're actually producing content that brings people to you.

526
00:18:31,380 --> 00:18:34,560
They're actually coming further and further into your world.

527
00:18:34,560 --> 00:18:38,490
Thinking Nicole is someone to be liked trusted.

528
00:18:38,610 --> 00:18:41,010
I actually think I might reach out to Nicole knows.

529
00:18:41,010 --> 00:18:43,260
So you want that content to be magnetic.

530
00:18:43,290 --> 00:18:46,740
And that's why just sharing your images and a caption to

531
00:18:46,740 --> 00:18:48,450
go along with them is not going to do it.

532
00:18:48,450 --> 00:18:51,480
You're not going to get people saving your posts,

533
00:18:51,840 --> 00:18:53,310
which is really huge now.

534
00:18:53,310 --> 00:18:53,610
And we'll,

535
00:18:53,610 --> 00:18:54,450
we'll talk about that.

536
00:18:54,450 --> 00:18:59,550
Hopefully a little bit is that saleability saveable posts on Instagram

537
00:18:59,550 --> 00:19:00,990
is definitely the new thing.

538
00:19:00,990 --> 00:19:04,110
You have to make sure you're creating posts that people will

539
00:19:04,110 --> 00:19:06,390
save because Instagram will love you for it.

540
00:19:06,600 --> 00:19:09,870
So I think it's important that you have this mixture of

541
00:19:09,870 --> 00:19:14,910
content. So content that connects with your ideal client content that

542
00:19:14,910 --> 00:19:15,810
engages them.

543
00:19:15,810 --> 00:19:20,100
So really encourages them to comment content that establishes you as

544
00:19:20,100 --> 00:19:20,790
an expert.

545
00:19:20,790 --> 00:19:22,320
So that's authority content.

546
00:19:22,320 --> 00:19:25,440
And then of course you have to have your promotional content

547
00:19:25,440 --> 00:19:27,690
where you're just directly selling,

548
00:19:27,810 --> 00:19:29,040
because that's all key.

549
00:19:29,070 --> 00:19:31,500
It's like when you talk to you about your emails and

550
00:19:31,710 --> 00:19:34,590
you send a lot of educational emails,

551
00:19:34,590 --> 00:19:35,910
really helpful emails.

552
00:19:35,940 --> 00:19:39,690
So then by the time someone gets one of your selling

553
00:19:39,690 --> 00:19:42,720
emails, your directly promotional emails,

554
00:19:42,750 --> 00:19:45,180
they're okay with it because you've served them.

555
00:19:45,240 --> 00:19:47,070
And it's the same with Instagram,

556
00:19:47,070 --> 00:19:49,530
make sure you're serving and serving and serving.

557
00:19:49,890 --> 00:19:51,570
And then by the time you sell,

558
00:19:51,660 --> 00:19:52,860
they're ready to hear it.

559
00:19:52,860 --> 00:19:55,290
They're okay to hear it because you've helped them so much.

560
00:19:55,320 --> 00:19:57,420
But alongside that mixture of content,

561
00:19:57,510 --> 00:19:59,370
you need to have content pillars.

562
00:19:59,400 --> 00:20:02,730
So you need to know what are the key topics that

563
00:20:02,730 --> 00:20:05,430
you are going to post about on your Instagram account and

564
00:20:05,430 --> 00:20:06,900
just stick with them.

565
00:20:06,960 --> 00:20:08,340
So let's say,

566
00:20:08,520 --> 00:20:10,230
we're talking about doc photographers here.

567
00:20:10,230 --> 00:20:11,730
We're talking to doc photographers here.

568
00:20:11,730 --> 00:20:15,420
So of course it makes sense to talk about dog photography.

569
00:20:15,480 --> 00:20:19,080
And that's your that's you showing how good you are as

570
00:20:19,080 --> 00:20:20,010
a doc photographer.

571
00:20:20,070 --> 00:20:22,440
But what other things are you going to talk about?

572
00:20:22,440 --> 00:20:25,800
Because if you think let's see you've got a thousand Instagram

573
00:20:25,800 --> 00:20:29,220
followers, how many of them are looking for a dog photographer

574
00:20:29,250 --> 00:20:30,330
at that very moment?

575
00:20:30,570 --> 00:20:31,290
Not many,

576
00:20:32,460 --> 00:20:35,640
you're only posting about dog photography.

577
00:20:35,910 --> 00:20:38,910
You're not really serving the majority of your followers.

578
00:20:38,940 --> 00:20:40,650
You have to keep them engaged.

579
00:20:40,680 --> 00:20:44,160
So let's say that might be for one dog photographer.

580
00:20:44,160 --> 00:20:44,760
They decide,

581
00:20:44,760 --> 00:20:47,530
okay. One of my content pillars is dog photography,

582
00:20:47,560 --> 00:20:50,440
but one of my other ones is going to be health

583
00:20:50,440 --> 00:20:52,420
and wellbeing because I'm really into that.

584
00:20:52,420 --> 00:20:52,840
And my,

585
00:20:53,080 --> 00:20:55,990
my ideal client is very passionate about that.

586
00:20:56,080 --> 00:20:57,700
Maybe the other thing might be,

587
00:20:57,700 --> 00:20:57,880
you know,

588
00:20:57,880 --> 00:21:00,730
funny dog stuff who doesn't love the funny dogs,

589
00:21:00,730 --> 00:21:01,120
they're new,

590
00:21:01,120 --> 00:21:02,050
all the videos,

591
00:21:02,050 --> 00:21:02,860
all the images,

592
00:21:02,860 --> 00:21:03,580
all the names.

593
00:21:03,780 --> 00:21:04,590
So you always say,

594
00:21:04,590 --> 00:21:09,810
we're so lucky that we're not account photographers share funny dog

595
00:21:09,840 --> 00:21:15,660
videos. You're just basically gifted with so much great stuff.

596
00:21:15,690 --> 00:21:18,990
So you could be curating the very best of that stuff.

597
00:21:19,230 --> 00:21:20,970
That could be one of your content pillars.

598
00:21:21,010 --> 00:21:24,540
Another one might be dog training and tips and tricks and

599
00:21:24,540 --> 00:21:25,260
things like that.

600
00:21:25,890 --> 00:21:29,850
But a really good one for dog photographers to have as

601
00:21:29,850 --> 00:21:33,900
a content pillar is local dog related information.

602
00:21:33,900 --> 00:21:34,290
So, you know,

603
00:21:34,290 --> 00:21:35,490
dog friendly,

604
00:21:35,550 --> 00:21:39,930
everything great dog walks to try this new restaurant just opened

605
00:21:39,930 --> 00:21:41,130
up and it's dog friendly.

606
00:21:41,130 --> 00:21:41,310
You know,

607
00:21:41,310 --> 00:21:44,730
that's kind of stuff people will save and we'll really appreciate.

608
00:21:44,730 --> 00:21:46,980
So get your content pillars sorted,

609
00:21:46,980 --> 00:21:48,390
maybe three or four of them,

610
00:21:48,450 --> 00:21:51,900
and then have a nice mixture of posts throughout the week.

611
00:21:51,900 --> 00:21:54,180
So you're going to have your connection posts,

612
00:21:54,270 --> 00:21:55,440
which is,

613
00:21:55,680 --> 00:21:59,220
these are the posts that really allow your audience to feel

614
00:21:59,340 --> 00:22:00,570
that connection to you.

615
00:22:00,570 --> 00:22:02,190
Because like I do,

616
00:22:02,190 --> 00:22:02,420
you know what?

617
00:22:02,420 --> 00:22:03,810
I'm going to be repeating myself here.

618
00:22:03,810 --> 00:22:06,390
We've already talked about how important that is because they'll,

619
00:22:06,510 --> 00:22:10,020
they will feel like you're someone there that they will want

620
00:22:10,020 --> 00:22:10,920
to spend time with.

621
00:22:10,920 --> 00:22:13,740
So sharing the values that you hold close,

622
00:22:13,750 --> 00:22:14,610
the sense of humor,

623
00:22:14,610 --> 00:22:18,240
that you have opinions that you have some vulnerabilities,

624
00:22:18,240 --> 00:22:19,260
if you're brave enough,

625
00:22:19,290 --> 00:22:20,400
all that kind of stuff.

626
00:22:20,460 --> 00:22:23,670
So I don't do this as much on Instagram.

627
00:22:23,700 --> 00:22:27,390
So my business is totally different from a photography business and

628
00:22:27,390 --> 00:22:28,890
I'm training other,

629
00:22:29,080 --> 00:22:32,070
I'm helping other photographers with their marketing.

630
00:22:32,070 --> 00:22:35,220
So I actually don't do a lot of connection posts.

631
00:22:35,220 --> 00:22:38,370
I don't know if you do Nicole as I should.

632
00:22:38,430 --> 00:22:41,520
So it's actually been one of my goals is this past

633
00:22:41,520 --> 00:22:44,760
year, it's just for me to be more involved and just

634
00:22:44,760 --> 00:22:47,940
show up more on Instagram with the stories and,

635
00:22:47,940 --> 00:22:48,420
and you know,

636
00:22:48,420 --> 00:22:50,040
things like that just to make connections.

637
00:22:50,040 --> 00:22:51,240
And quite frankly,

638
00:22:51,360 --> 00:22:54,240
most of us as pet photographers have some sort of animal.

639
00:22:54,600 --> 00:22:57,030
So a lot of my stories are my horse or my

640
00:22:57,030 --> 00:23:01,380
dog, or I going to show my face a little bit

641
00:23:01,380 --> 00:23:02,200
more, but I,

642
00:23:02,200 --> 00:23:03,480
I could be better for sure.

643
00:23:03,750 --> 00:23:04,260
And it's so,

644
00:23:04,420 --> 00:23:08,160
so important for photographers because you have a personal brand.

645
00:23:08,250 --> 00:23:10,470
So if you have a personal brand on Instagram,

646
00:23:10,470 --> 00:23:12,060
you have to show up on your feet.

647
00:23:12,270 --> 00:23:13,050
You have to,

648
00:23:13,080 --> 00:23:14,760
because people have to get to know you.

649
00:23:14,760 --> 00:23:18,000
They have to feel that connection so that they pick up

650
00:23:18,000 --> 00:23:20,940
the phone and book you there's personal personal service.

651
00:23:21,000 --> 00:23:22,800
I don't do a lot of that because I,

652
00:23:23,180 --> 00:23:25,290
I am not trying to build a personal brand.

653
00:23:25,320 --> 00:23:28,170
I'm trying to very much build a business brand.

654
00:23:28,580 --> 00:23:31,230
I don't want my business to be about me.

655
00:23:31,260 --> 00:23:33,660
So, but for photographers connections,

656
00:23:33,660 --> 00:23:34,500
massive. So,

657
00:23:34,650 --> 00:23:34,890
I mean,

658
00:23:34,890 --> 00:23:38,310
this can be every week having something about connection,

659
00:23:38,340 --> 00:23:40,740
something brilliant that you just bought for your dog,

660
00:23:40,740 --> 00:23:41,490
with the four tour,

661
00:23:41,490 --> 00:23:43,320
video, fun facts about you.

662
00:23:43,320 --> 00:23:44,730
You should be sharing things like that.

663
00:23:44,730 --> 00:23:45,470
Quite often,

664
00:23:45,560 --> 00:23:47,180
a story from your day,

665
00:23:47,240 --> 00:23:51,110
what you're currently obsessed with watching on TV or a podcast

666
00:23:51,110 --> 00:23:53,690
you're listening to just stuff like that is going to help

667
00:23:53,690 --> 00:23:54,620
them connect and say,

668
00:23:54,620 --> 00:23:56,810
yeah, I would like to spend time with this person,

669
00:23:56,900 --> 00:24:00,500
but then you have to have your engagement stuff.

670
00:24:00,560 --> 00:24:03,260
So connection and engagement can cross over.

671
00:24:03,260 --> 00:24:04,010
But if you think,

672
00:24:04,010 --> 00:24:04,670
okay, today,

673
00:24:04,670 --> 00:24:06,530
I'm going to think of connection post.

674
00:24:06,560 --> 00:24:08,930
You're going to see the difference quite quickly,

675
00:24:08,960 --> 00:24:09,890
but with engagement,

676
00:24:09,890 --> 00:24:12,260
this has when you're trying to get the comments.

677
00:24:12,320 --> 00:24:13,910
So this is going to,

678
00:24:13,970 --> 00:24:15,530
along with your connection posts,

679
00:24:15,560 --> 00:24:17,480
this is going to boost your visibility.

680
00:24:17,510 --> 00:24:22,370
These are not necessarily going to bring in inquiries and leads

681
00:24:22,370 --> 00:24:23,210
and bookings,

682
00:24:23,390 --> 00:24:26,960
but it's a really important part of the strategy for when

683
00:24:26,960 --> 00:24:30,530
you do post something that brings in the leads and the

684
00:24:30,530 --> 00:24:34,010
bookings. So you boost your visibility for a little while when

685
00:24:34,010 --> 00:24:35,390
you're in visibility mode,

686
00:24:35,450 --> 00:24:39,140
you're boosting that you're posting a lot of connection stuff,

687
00:24:39,200 --> 00:24:40,610
a lot of engagement stuff.

688
00:24:40,640 --> 00:24:41,570
And then boom,

689
00:24:41,810 --> 00:24:46,820
you come in with an authority post or a promotional post.

690
00:24:46,850 --> 00:24:50,270
And the algorithm is in your favor because you've been posting

691
00:24:50,270 --> 00:24:52,850
stuff that people really like to engage with.

692
00:24:52,880 --> 00:24:54,620
And they like to comment and like,

693
00:24:54,620 --> 00:24:55,580
and comment on.

694
00:24:55,640 --> 00:24:59,420
And then you'll bring in something of very high value that

695
00:24:59,420 --> 00:25:01,280
you want people to see.

696
00:25:01,280 --> 00:25:02,720
You want the right people to see.

697
00:25:02,720 --> 00:25:03,290
And you have,

698
00:25:03,290 --> 00:25:05,660
your CD is call to action on those.

699
00:25:05,690 --> 00:25:07,250
So when we're talking about engagement,

700
00:25:07,280 --> 00:25:09,560
where I think everyone will know the kind of things that

701
00:25:09,560 --> 00:25:10,490
we're talking about there,

702
00:25:10,490 --> 00:25:11,660
but for example,

703
00:25:11,690 --> 00:25:14,840
maybe asking your audience to choose between two things,

704
00:25:14,840 --> 00:25:15,020
you know,

705
00:25:15,020 --> 00:25:16,310
the classic black and white,

706
00:25:16,310 --> 00:25:16,910
our color.

707
00:25:16,910 --> 00:25:18,020
What do you guys prefer?

708
00:25:18,020 --> 00:25:19,130
I know that's an oldie,

709
00:25:19,130 --> 00:25:20,360
but it seems to still work.

710
00:25:20,710 --> 00:25:22,810
People have to have their opinions heard.

711
00:25:23,350 --> 00:25:26,110
Yeah. But you have to make it easy.

712
00:25:26,260 --> 00:25:29,200
I see a lot of photographers not asking it in the

713
00:25:29,200 --> 00:25:30,580
first lane of the caption.

714
00:25:30,640 --> 00:25:33,130
If you don't ask the question in the first lane of

715
00:25:33,130 --> 00:25:33,760
the caption,

716
00:25:33,940 --> 00:25:35,140
it won't be answered.

717
00:25:35,140 --> 00:25:36,250
People will not see it.

718
00:25:36,280 --> 00:25:36,910
So you ask,

719
00:25:36,970 --> 00:25:39,370
you, ask it in the first line and then you repeat

720
00:25:39,370 --> 00:25:40,810
your question in the last line.

721
00:25:41,330 --> 00:25:42,340
You can also get them.

722
00:25:42,550 --> 00:25:45,280
It can be like pre-marketing posts as well.

723
00:25:45,280 --> 00:25:46,180
So for example,

724
00:25:46,180 --> 00:25:49,330
let's say you're planning a day of shoots in a certain

725
00:25:49,330 --> 00:25:52,090
location. Maybe you're doing some water shoots with dogs,

726
00:25:52,150 --> 00:25:54,040
and ahead of that,

727
00:25:54,070 --> 00:25:57,190
you could be scouting for locations and you could see guys,

728
00:25:57,190 --> 00:25:58,000
you have to help me.

729
00:25:58,000 --> 00:25:58,840
What's your location?

730
00:25:58,840 --> 00:26:00,520
Do you prefer this one or this one?

731
00:26:00,580 --> 00:26:02,440
Or which piece of wall art?

732
00:26:02,440 --> 00:26:02,680
You know what,

733
00:26:02,680 --> 00:26:05,230
I'm adding a product to my offerings,

734
00:26:05,260 --> 00:26:06,580
which wall art do you prefer?

735
00:26:06,580 --> 00:26:07,630
This one or this one?

736
00:26:07,840 --> 00:26:10,030
Where would you hang this here or here?

737
00:26:10,030 --> 00:26:10,300
You know,

738
00:26:10,300 --> 00:26:11,980
what should my next offer be?

739
00:26:12,430 --> 00:26:14,170
That should be happening all the time.

740
00:26:14,200 --> 00:26:16,510
But also the really simple questions,

741
00:26:16,510 --> 00:26:16,750
you know,

742
00:26:16,750 --> 00:26:18,460
dogs on the couch or not,

743
00:26:18,820 --> 00:26:19,060
you know,

744
00:26:19,060 --> 00:26:21,670
do you take your dog everywhere or do you not?

745
00:26:21,880 --> 00:26:23,470
Do you feed your dog roll?

746
00:26:23,530 --> 00:26:23,800
You know,

747
00:26:24,010 --> 00:26:27,160
just really simple questions to get people,

748
00:26:27,190 --> 00:26:29,980
offering opinions and make it easy.

749
00:26:30,280 --> 00:26:31,870
Don't make them think,

750
00:26:32,650 --> 00:26:35,980
just ask them the simplest questions so that they can get

751
00:26:35,980 --> 00:26:39,280
involved without having to go don't don't know what I really

752
00:26:39,280 --> 00:26:40,210
think about this.

753
00:26:40,240 --> 00:26:43,500
Just let them procrastinate on your post and get involved with

754
00:26:43,500 --> 00:26:46,480
it. So you can only go no,

755
00:26:46,480 --> 00:26:48,590
no, I was just going to say one really easy thing

756
00:26:48,590 --> 00:26:52,910
to ask is what your dogs like a nickname is.

757
00:26:52,970 --> 00:26:53,300
I mean,

758
00:26:53,300 --> 00:26:55,850
people love to share like here's Zoe,

759
00:26:55,850 --> 00:26:56,270
it's good.

760
00:26:56,280 --> 00:26:57,230
Those a fish go,

761
00:26:57,410 --> 00:26:57,680
you know,

762
00:26:57,680 --> 00:26:58,490
all these different,

763
00:26:58,540 --> 00:27:00,080
all these different names that she has.

764
00:27:00,080 --> 00:27:01,130
And then what's your dog.

765
00:27:01,730 --> 00:27:02,750
What's your dog's nickname.

766
00:27:03,200 --> 00:27:06,500
That's so funny because I think her dog has about 10

767
00:27:06,500 --> 00:27:06,980
of those.

768
00:27:06,980 --> 00:27:07,620
So yeah,

769
00:27:07,670 --> 00:27:08,720
I can imagine.

770
00:27:09,650 --> 00:27:11,420
Yeah. Or it could be another question of,

771
00:27:11,420 --> 00:27:13,010
do you make up songs about your dog?

772
00:27:13,040 --> 00:27:13,340
I mean,

773
00:27:13,550 --> 00:27:16,550
I have like every single song we actually make up about

774
00:27:16,550 --> 00:27:17,030
the cat,

775
00:27:17,090 --> 00:27:19,190
actually our cat that died years ago,

776
00:27:19,190 --> 00:27:20,780
we still make up new songs about her.

777
00:27:22,310 --> 00:27:23,270
That's brilliant.

778
00:27:23,270 --> 00:27:23,950
I love that.

779
00:27:23,960 --> 00:27:26,810
That's and there's so much personality in that and you can

780
00:27:26,810 --> 00:27:30,230
really tell a lot from these little songs that people make

781
00:27:30,230 --> 00:27:33,260
up or the nicknames that they give their pets.

782
00:27:33,260 --> 00:27:36,260
You can tell a lot about who that person is and

783
00:27:36,260 --> 00:27:37,550
their character from that.

784
00:27:37,550 --> 00:27:39,770
So I think those kind of questions are perfect.

785
00:27:39,890 --> 00:27:43,580
That's something else that's great for engagement posts is when you

786
00:27:43,880 --> 00:27:45,110
tag other businesses.

787
00:27:45,110 --> 00:27:46,340
So you might,

788
00:27:46,550 --> 00:27:48,170
and I think when people do this,

789
00:27:48,380 --> 00:27:51,080
I often see it done in a really genetic kind of

790
00:27:51,080 --> 00:27:52,190
lukewarm way,

791
00:27:52,250 --> 00:27:54,200
and it doesn't seem to work for them.

792
00:27:54,200 --> 00:27:55,640
So I have had people say to me,

793
00:27:55,640 --> 00:27:56,060
look, I,

794
00:27:56,060 --> 00:27:56,360
you know,

795
00:27:56,360 --> 00:27:59,870
I try and tag people and say nice things about them

796
00:27:59,870 --> 00:28:01,310
or engage on their posts.

797
00:28:01,310 --> 00:28:02,060
And I just don't,

798
00:28:02,120 --> 00:28:03,440
it's not reciprocated.

799
00:28:03,440 --> 00:28:04,850
And then when I see what they wrote,

800
00:28:04,850 --> 00:28:05,210
I'm like,

801
00:28:05,210 --> 00:28:07,820
well, there wasn't much effort put into that.

802
00:28:08,540 --> 00:28:10,460
You have to make people feel seen,

803
00:28:10,490 --> 00:28:11,360
really seen.

804
00:28:11,360 --> 00:28:14,570
So I think if you're going to put together an engagement

805
00:28:14,570 --> 00:28:17,930
post where you're tagging another pet related business,

806
00:28:17,960 --> 00:28:21,260
you have to genuinely do your research or go and visit

807
00:28:21,260 --> 00:28:24,200
that business and get to know that person and then write

808
00:28:24,200 --> 00:28:25,940
a post that makes them go,

809
00:28:26,300 --> 00:28:27,410
oh my goodness,

810
00:28:27,500 --> 00:28:29,060
that is special.

811
00:28:29,060 --> 00:28:32,570
Actually. She really took time to write something genuine.

812
00:28:32,570 --> 00:28:33,500
And it's very true.

813
00:28:33,500 --> 00:28:35,300
And I feel like she understands me.

814
00:28:35,300 --> 00:28:37,280
That will be reciprocated and remember,

815
00:28:37,520 --> 00:28:38,210
no. So be,

816
00:28:38,240 --> 00:28:40,130
that's why I'm saying take the time.

817
00:28:41,030 --> 00:28:43,610
Don't try and just put together a two minute post,

818
00:28:43,640 --> 00:28:44,930
really take the time.

819
00:28:44,930 --> 00:28:47,090
And if that means posting less regularly,

820
00:28:47,090 --> 00:28:48,080
I think that's fine.

821
00:28:48,140 --> 00:28:50,870
And these are all the posts that you want to do

822
00:28:50,870 --> 00:28:52,580
when you're boosting your visibility.

823
00:28:52,580 --> 00:28:54,770
So if you've got something you want to sell,

824
00:28:54,800 --> 00:28:57,740
get lots of those posts out and then boom,

825
00:28:57,740 --> 00:29:00,980
and with your authority stuff and your promotion stuff,

826
00:29:01,010 --> 00:29:04,190
and this is the stuff that's going to get saved.

827
00:29:04,970 --> 00:29:07,400
And right now on Instagram,

828
00:29:07,400 --> 00:29:11,690
there's just nothing like putting together a post that is going

829
00:29:11,690 --> 00:29:13,790
to get saved by your followers.

830
00:29:13,820 --> 00:29:17,090
And the minute Instagram sees that your post is being saved.

831
00:29:17,240 --> 00:29:21,290
It, the algorithm just boosts in your favor because you have

832
00:29:21,290 --> 00:29:23,510
clearly added value to the platform.

833
00:29:23,780 --> 00:29:29,330
So it's crucial that you guys go into your analytics and

834
00:29:29,390 --> 00:29:32,480
look at how many of your posts are getting saved.

835
00:29:32,540 --> 00:29:34,370
And if none of them are getting saved,

836
00:29:34,370 --> 00:29:36,650
it's time for a real rethink,

837
00:29:36,680 --> 00:29:38,660
we need better posts.

838
00:29:38,720 --> 00:29:42,010
So that's where the authority come in.

839
00:29:42,010 --> 00:29:42,820
It's, it's really,

840
00:29:43,000 --> 00:29:45,640
it's mainly authority posts that get saved.

841
00:29:45,670 --> 00:29:47,770
So these are the ones that are going to take you

842
00:29:47,770 --> 00:29:51,190
a bit longer to do a lot more thought involved.

843
00:29:51,190 --> 00:29:53,320
But these are the ones that are going to bring you

844
00:29:53,770 --> 00:29:57,400
DMS links to your clicks throughs,

845
00:29:57,400 --> 00:29:58,360
to your website.

846
00:29:58,390 --> 00:29:59,710
They're going to bring in the leads in the,

847
00:29:59,860 --> 00:30:00,670
and the inquiries,

848
00:30:00,670 --> 00:30:04,120
because they're going to put you up here as an expert,

849
00:30:04,120 --> 00:30:05,380
people are going to see them,

850
00:30:05,470 --> 00:30:06,520
appreciate them,

851
00:30:06,790 --> 00:30:09,220
hopefully save them to come back to later.

852
00:30:09,340 --> 00:30:11,710
And every time they see one of these posts,

853
00:30:11,710 --> 00:30:12,400
they're thinking,

854
00:30:12,430 --> 00:30:13,780
wow, she's amazing.

855
00:30:13,810 --> 00:30:15,640
That really helped me today.

856
00:30:15,640 --> 00:30:17,950
Or that makes a lot of sense to me.

857
00:30:17,950 --> 00:30:19,180
She's educated me.

858
00:30:19,180 --> 00:30:19,990
She's served me.

859
00:30:19,990 --> 00:30:20,740
She's helped me.

860
00:30:20,740 --> 00:30:20,980
And you,

861
00:30:20,980 --> 00:30:23,230
you become over time,

862
00:30:23,290 --> 00:30:26,830
someone to be followed and someone to be respected and the

863
00:30:26,830 --> 00:30:27,880
go-to person,

864
00:30:27,880 --> 00:30:29,860
if they ever need a photographer.

865
00:30:30,460 --> 00:30:31,650
Yeah. So those are authority,

866
00:30:31,710 --> 00:30:32,610
authority posts.

867
00:30:32,640 --> 00:30:36,300
Would they be kind of like teaching on those pillars?

868
00:30:36,330 --> 00:30:38,490
So maybe it's a post about,

869
00:30:39,180 --> 00:30:40,800
Hey, have you been wanting to take a picture of your

870
00:30:40,800 --> 00:30:41,700
dog in your house?

871
00:30:41,700 --> 00:30:45,120
Look set up here with their face towards the window or,

872
00:30:45,150 --> 00:30:45,660
you know,

873
00:30:45,690 --> 00:30:46,980
food or training.

874
00:30:47,400 --> 00:30:49,290
Absolutely. So you have to,

875
00:30:49,350 --> 00:30:53,010
you have to create authority posts for the followers who are

876
00:30:53,010 --> 00:30:55,620
thinking about becoming a dog photographer,

877
00:30:55,800 --> 00:30:59,190
but you have to also create authority posts for those who

878
00:30:59,190 --> 00:31:02,700
are not really thinking about booking a photographer right now,

879
00:31:02,730 --> 00:31:03,810
but might be soon.

880
00:31:03,840 --> 00:31:04,680
So yeah,

881
00:31:04,860 --> 00:31:07,020
some of them will be exactly like you said,

882
00:31:07,020 --> 00:31:11,610
photography tips behind the scenes of you shooting or editing or

883
00:31:11,610 --> 00:31:12,870
processing orders.

884
00:31:12,870 --> 00:31:15,360
That's you showing yourself as an expert,

885
00:31:15,420 --> 00:31:18,660
all of that good stuff before and after pictures,

886
00:31:18,690 --> 00:31:18,870
you know,

887
00:31:18,870 --> 00:31:19,860
so you're showing,

888
00:31:19,860 --> 00:31:21,060
look what I do.

889
00:31:21,150 --> 00:31:21,390
You know,

890
00:31:21,420 --> 00:31:22,050
here's what,

891
00:31:22,110 --> 00:31:23,790
here's what comes out of the camera.

892
00:31:23,790 --> 00:31:24,240
But you know,

893
00:31:24,240 --> 00:31:26,400
maybe it's the dog with the leash on,

894
00:31:26,400 --> 00:31:30,270
and then you've magically made it disappear or a photo that

895
00:31:30,330 --> 00:31:33,420
your client took of their dog on the same day and

896
00:31:33,420 --> 00:31:35,280
your photos of the dog,

897
00:31:35,310 --> 00:31:35,520
you know,

898
00:31:35,520 --> 00:31:37,590
that kind of stuff is authority as well.

899
00:31:38,160 --> 00:31:38,970
That's a good one,

900
00:31:39,300 --> 00:31:42,840
definitely. And so easy to do and posing tips,

901
00:31:43,170 --> 00:31:44,850
location, tips,

902
00:31:45,210 --> 00:31:46,140
photography, tips,

903
00:31:46,140 --> 00:31:46,920
behavior, tips,

904
00:31:46,920 --> 00:31:49,110
all that stuff that then like you said,

905
00:31:49,110 --> 00:31:52,500
the other content pillars think about those and what can,

906
00:31:52,530 --> 00:31:55,920
how can you become an authority in those as well?

907
00:31:55,920 --> 00:31:58,230
So it doesn't matter if you're not one right now,

908
00:31:58,680 --> 00:31:58,850
you know,

909
00:31:58,850 --> 00:32:00,630
you will become one super quick.

910
00:32:00,660 --> 00:32:04,860
So become an expert in what's happening in the local area.

911
00:32:04,920 --> 00:32:06,960
When it comes to dogs,

912
00:32:07,020 --> 00:32:07,200
you know,

913
00:32:07,380 --> 00:32:11,430
the businesses that are opening up the best walks every at

914
00:32:11,430 --> 00:32:12,930
the places that are dog friendly,

915
00:32:12,930 --> 00:32:15,540
all that stuff so that people are seeing a post,

916
00:32:15,540 --> 00:32:20,250
like maybe it's a list of the best dog friendly hotels

917
00:32:20,250 --> 00:32:21,000
in the area.

918
00:32:21,330 --> 00:32:23,910
That is something that people will save to come back to

919
00:32:23,910 --> 00:32:27,210
later, especially if they always want to take their dog on

920
00:32:27,210 --> 00:32:28,590
holidays and things with them.

921
00:32:28,620 --> 00:32:34,410
So I would be suggesting that people are producing at least

922
00:32:34,410 --> 00:32:37,650
one saveable Instagram post per week,

923
00:32:37,680 --> 00:32:40,430
one day they think would you have to put yourself in

924
00:32:40,460 --> 00:32:41,990
your ideal client's shoes?

925
00:32:42,140 --> 00:32:43,340
Would you save it?

926
00:32:43,640 --> 00:32:44,390
If you were them,

927
00:32:44,620 --> 00:32:48,020
would you be scrolling Instagram and think that's something I'm going

928
00:32:48,020 --> 00:32:51,830
to save for later because you will get the most followers

929
00:32:51,860 --> 00:32:52,490
from that.

930
00:32:52,520 --> 00:32:56,240
You will get the most DMS and inquiries from a post

931
00:32:56,240 --> 00:32:56,750
like that.

932
00:32:56,780 --> 00:32:57,410
So yes,

933
00:32:57,440 --> 00:33:01,070
content pillars a hundred percent and think saveable content,

934
00:33:01,310 --> 00:33:04,820
usually it's going to come from the blog posts that you're

935
00:33:04,820 --> 00:33:06,860
writing or the videos you're creating.

936
00:33:07,390 --> 00:33:08,890
I was going to say that list of,

937
00:33:08,920 --> 00:33:09,190
you know,

938
00:33:09,190 --> 00:33:12,460
the 10 best dog-friendly hotels in my area,

939
00:33:12,460 --> 00:33:16,600
or hikes or breweries or wineries or restaurants or insert activity

940
00:33:16,600 --> 00:33:18,940
here. Those put on your blog too,

941
00:33:18,940 --> 00:33:21,550
because people are probably going to be Googling that.

942
00:33:21,550 --> 00:33:22,420
And how many,

943
00:33:22,810 --> 00:33:25,420
how many lists are there really you're going to be on

944
00:33:25,420 --> 00:33:26,260
that front page.

945
00:33:26,500 --> 00:33:30,100
So people that weren't even necessarily looking are now introduced to

946
00:33:30,100 --> 00:33:31,120
you and your business.

947
00:33:31,480 --> 00:33:32,350
So, yeah,

948
00:33:32,950 --> 00:33:36,700
and think how many different posts you could create just from

949
00:33:36,700 --> 00:33:37,780
that piece of content.

950
00:33:37,780 --> 00:33:38,500
So you could have,

951
00:33:38,500 --> 00:33:39,220
if it was 10,

952
00:33:39,220 --> 00:33:40,060
a list of 10,

953
00:33:40,090 --> 00:33:43,300
you could deal with each of them individually in a post.

954
00:33:43,540 --> 00:33:44,740
So that's 10 posts.

955
00:33:44,800 --> 00:33:47,170
You could do a quick reel where you just rang them

956
00:33:47,170 --> 00:33:50,320
off with some music behind you or something.

957
00:33:50,350 --> 00:33:52,090
You could do a carousel with,

958
00:33:52,120 --> 00:33:52,360
you know,

959
00:33:52,360 --> 00:33:53,830
the text graphic in the front,

960
00:33:53,830 --> 00:33:56,080
and then all the recommendations behind it,

961
00:33:56,110 --> 00:33:59,050
the list goes on and on and on the different posts

962
00:33:59,050 --> 00:34:00,040
that you could create.

963
00:34:00,040 --> 00:34:02,710
So I would suggest that if you're putting together a blog

964
00:34:02,740 --> 00:34:03,720
post like that,

965
00:34:03,720 --> 00:34:05,260
that at the very same time,

966
00:34:05,260 --> 00:34:08,530
you then jot down all the Instagram ideas that come from

967
00:34:08,530 --> 00:34:10,240
it and they could see you through.

968
00:34:10,570 --> 00:34:10,870
I mean,

969
00:34:10,870 --> 00:34:12,670
that could be going on for six months,

970
00:34:12,700 --> 00:34:13,090
you know,

971
00:34:13,090 --> 00:34:14,170
if you spread them out.

972
00:34:14,260 --> 00:34:18,190
So that's the kind of stuff that will really help to.

973
00:34:18,250 --> 00:34:23,050
You're not going to get massive amounts of lakes on posts

974
00:34:23,110 --> 00:34:23,710
like this.

975
00:34:23,710 --> 00:34:26,380
And this is the thing that I think photographers find hard

976
00:34:26,470 --> 00:34:29,170
is they change up their Instagram strategy.

977
00:34:29,230 --> 00:34:30,070
And they'll say to me,

978
00:34:30,070 --> 00:34:30,640
but Julie,

979
00:34:30,730 --> 00:34:33,340
my likes have just hit the floor.

980
00:34:33,370 --> 00:34:33,580
You know,

981
00:34:33,580 --> 00:34:35,950
I put a post like that out and I get like

982
00:34:35,980 --> 00:34:36,910
10 likes,

983
00:34:36,940 --> 00:34:38,860
but it's not about the lakes.

984
00:34:38,890 --> 00:34:41,650
It's about one person seeing it and thinking,

985
00:34:41,800 --> 00:34:43,990
I'm going to get in touch with this person or this,

986
00:34:44,080 --> 00:34:46,180
this photographers know on my radar.

987
00:34:46,240 --> 00:34:47,770
So you have to mix up,

988
00:34:47,800 --> 00:34:49,420
you have to make sure that you're just,

989
00:34:49,450 --> 00:34:52,330
you're not just showing these photos that you're sh you're actually

990
00:34:52,330 --> 00:34:54,940
serving people on Instagram as well.

991
00:34:54,970 --> 00:34:57,790
And that means they're then primed for the fourth type of

992
00:34:57,820 --> 00:35:00,760
post, which is your promotional post and the,

993
00:35:00,760 --> 00:35:03,100
the authority posts and the promotion posts.

994
00:35:03,130 --> 00:35:05,710
That's where you want to have your big call to action

995
00:35:05,800 --> 00:35:07,870
every, almost every single time.

996
00:35:07,900 --> 00:35:09,580
And I would suggest that's either,

997
00:35:09,580 --> 00:35:09,790
you know,

998
00:35:09,790 --> 00:35:11,320
go between saw,

999
00:35:11,350 --> 00:35:11,770
you know,

1000
00:35:11,860 --> 00:35:12,850
are we going to work together?

1001
00:35:12,850 --> 00:35:13,060
And I no,

1002
00:35:13,180 --> 00:35:14,650
a Watts send me a DM,

1003
00:35:14,770 --> 00:35:16,150
be really direct,

1004
00:35:16,150 --> 00:35:19,600
send me a DM or PAs.

1005
00:35:19,600 --> 00:35:20,890
Have you seen that?

1006
00:35:21,100 --> 00:35:23,050
I'm running the special offer right now,

1007
00:35:23,080 --> 00:35:24,460
click the link in the bio.

1008
00:35:24,460 --> 00:35:26,050
So just every single time.

1009
00:35:26,260 --> 00:35:29,080
And I would say I've been experimenting recently with two calls

1010
00:35:29,110 --> 00:35:31,150
and this is like a Cardinal set,

1011
00:35:31,150 --> 00:35:33,370
and I'm always seeing one call to action,

1012
00:35:34,090 --> 00:35:36,400
but I follow this girl.

1013
00:35:36,730 --> 00:35:38,100
Who's Vanessa Lowe.

1014
00:35:38,100 --> 00:35:40,050
I don't know if you follow her on Instagram.

1015
00:35:40,050 --> 00:35:41,100
She's fantastic.

1016
00:35:41,160 --> 00:35:46,170
And she's been experimenting with two calls to action on her

1017
00:35:46,290 --> 00:35:48,240
engagement and connection posts.

1018
00:35:48,330 --> 00:35:49,100
So, you know,

1019
00:35:49,170 --> 00:35:52,470
when we talked about the connection posts and the engagement posts,

1020
00:35:52,500 --> 00:35:55,380
we were talking about Louis being visibility busters.

1021
00:35:55,380 --> 00:35:56,490
So that's there for,

1022
00:35:56,520 --> 00:35:56,760
you know,

1023
00:35:56,970 --> 00:36:00,840
boosting your visibility to get you up in the algorithm so

1024
00:36:00,840 --> 00:36:04,530
that you can then see share your authority posts and your

1025
00:36:04,530 --> 00:36:05,490
promotion posts.

1026
00:36:05,580 --> 00:36:09,420
And usually with your connection posts and your engagement posts,

1027
00:36:09,480 --> 00:36:11,220
your call to action will be,

1028
00:36:11,280 --> 00:36:12,330
what do you think?

1029
00:36:12,360 --> 00:36:15,510
Let me know when the comments are save this for later

1030
00:36:15,510 --> 00:36:16,500
or tag someone,

1031
00:36:16,500 --> 00:36:17,040
you know,

1032
00:36:17,040 --> 00:36:19,020
or double tap and that kind of thing.

1033
00:36:19,620 --> 00:36:20,190
So what,

1034
00:36:20,200 --> 00:36:22,620
but what you can do with those you can experiment with

1035
00:36:22,620 --> 00:36:24,120
this is have to,

1036
00:36:24,180 --> 00:36:26,550
so do your primary call to action,

1037
00:36:26,550 --> 00:36:27,210
which is,

1038
00:36:27,240 --> 00:36:29,640
do you have a suggestion or what do you think,

1039
00:36:29,860 --> 00:36:32,580
let me know in the comments and then experiment with a

1040
00:36:32,580 --> 00:36:36,060
PS. So it comes after PAs,

1041
00:36:36,180 --> 00:36:39,570
do you know that I have such and such going on

1042
00:36:39,630 --> 00:36:40,620
or PS,

1043
00:36:40,860 --> 00:36:42,990
I only have two slots left in June.

1044
00:36:43,920 --> 00:36:47,160
So when it comes to engagement and connection,

1045
00:36:47,160 --> 00:36:49,710
I would encourage you to experiment with two,

1046
00:36:49,980 --> 00:36:51,210
two calls to action.

1047
00:36:51,240 --> 00:36:54,840
But when it comes to your promotion posts and your authority

1048
00:36:54,840 --> 00:36:58,440
posts, I would almost always have one call to action and

1049
00:36:58,440 --> 00:36:59,370
make it your big one.

1050
00:36:59,710 --> 00:37:00,710
Yeah, yeah,

1051
00:37:00,800 --> 00:37:01,390
yeah. Oh,

1052
00:37:01,390 --> 00:37:03,170
all sorts of crazy stuff.

1053
00:37:03,920 --> 00:37:06,890
Call your whole Instagram and two calls to action.

1054
00:37:06,890 --> 00:37:07,820
This is crazy.

1055
00:37:13,520 --> 00:37:14,180
The thing though,

1056
00:37:14,180 --> 00:37:17,900
I think it's worth talking about the promotion posts because we're

1057
00:37:17,900 --> 00:37:19,460
not, we're not selling,

1058
00:37:19,490 --> 00:37:23,450
I don't think people are selling directly enough on Instagram.

1059
00:37:23,450 --> 00:37:27,050
I don't see them actually calling people to book them or

1060
00:37:27,050 --> 00:37:28,130
to get in touch.

1061
00:37:28,220 --> 00:37:32,810
It's like almost an apology apologetic about it,

1062
00:37:32,810 --> 00:37:33,120
you know,

1063
00:37:33,120 --> 00:37:34,310
or I hate to sell,

1064
00:37:34,310 --> 00:37:38,240
but instead of knowing people are there waiting,

1065
00:37:38,240 --> 00:37:41,180
maybe trying to make the right decision and just helping them

1066
00:37:41,180 --> 00:37:41,630
with it.

1067
00:37:41,720 --> 00:37:42,350
So if you've,

1068
00:37:42,410 --> 00:37:46,130
if you've been pushing this great relatable content,

1069
00:37:46,160 --> 00:37:49,700
connection, content asking questions and getting comments,

1070
00:37:49,940 --> 00:37:51,710
and then serving above all,

1071
00:37:51,710 --> 00:37:53,810
serving with your authority posts,

1072
00:37:53,840 --> 00:37:56,900
then make sure you're letting people know how to work with

1073
00:37:56,900 --> 00:37:58,760
you really directly.

1074
00:37:59,210 --> 00:37:59,780
And for me,

1075
00:37:59,780 --> 00:38:00,170
I think,

1076
00:38:00,320 --> 00:38:00,560
you know,

1077
00:38:00,620 --> 00:38:03,290
of course sharing testimonials is great,

1078
00:38:03,350 --> 00:38:07,700
but making sure you're shading the testimonial and then talking about

1079
00:38:07,940 --> 00:38:10,670
the benefit to this,

1080
00:38:10,940 --> 00:38:11,230
you know,

1081
00:38:11,230 --> 00:38:13,280
your follower who might be reading it,

1082
00:38:13,280 --> 00:38:14,810
the benefit to them,

1083
00:38:14,840 --> 00:38:18,290
if the book Q you know what this could be them,

1084
00:38:18,290 --> 00:38:20,900
you have to make sure you're teaming it with the caption

1085
00:38:20,900 --> 00:38:22,850
that really gets into their world.

1086
00:38:22,880 --> 00:38:24,320
Or maybe a post about,

1087
00:38:24,350 --> 00:38:25,970
just about your availability.

1088
00:38:26,180 --> 00:38:27,260
That's all it's about,

1089
00:38:27,260 --> 00:38:27,530
you know,

1090
00:38:27,560 --> 00:38:28,250
okay guys,

1091
00:38:28,250 --> 00:38:28,910
letting you know,

1092
00:38:28,910 --> 00:38:30,080
if you're on the fence,

1093
00:38:30,110 --> 00:38:31,400
you need to get moving.

1094
00:38:31,400 --> 00:38:33,050
Cause I am nearly booked out.

1095
00:38:33,320 --> 00:38:37,390
Let them know that maybe just the benefit post as well

1096
00:38:37,390 --> 00:38:38,170
about why,

1097
00:38:38,230 --> 00:38:40,990
what is it they're going to get because they work with

1098
00:38:40,990 --> 00:38:41,800
you. Yeah.

1099
00:38:42,150 --> 00:38:44,460
That benefits a great thing to mention too,

1100
00:38:44,460 --> 00:38:48,690
because I think sometimes people get stuck on the features of,

1101
00:38:48,690 --> 00:38:52,890
Hey, my pet photography session includes one hour of shooting time

1102
00:38:52,890 --> 00:38:55,590
and 30 final images for you to choose from.

1103
00:38:55,590 --> 00:38:57,600
And an in-person ordering a session,

1104
00:38:57,990 --> 00:39:00,600
but people don't necessarily care about the features.

1105
00:39:00,600 --> 00:39:01,710
What are the benefits?

1106
00:39:02,010 --> 00:39:04,470
So to speak to that emotional connection,

1107
00:39:04,470 --> 00:39:07,950
to share a testimonial of somebody that has had a great

1108
00:39:07,950 --> 00:39:11,850
experience, and they now have these things to remind them of

1109
00:39:11,850 --> 00:39:13,350
their relationship with their dog,

1110
00:39:13,380 --> 00:39:14,610
for the rest of their life,

1111
00:39:15,060 --> 00:39:17,400
and then speak to that.

1112
00:39:18,570 --> 00:39:20,370
That's where,

1113
00:39:20,480 --> 00:39:21,990
where we make that real connection.

1114
00:39:21,990 --> 00:39:24,840
And we actually move people to take action,

1115
00:39:24,840 --> 00:39:27,390
because I think one of the hardest things to do from

1116
00:39:27,390 --> 00:39:31,920
pet photography marketing perspective is there's no event tied to a

1117
00:39:31,920 --> 00:39:33,690
session where a wedding photographer,

1118
00:39:33,720 --> 00:39:36,510
oh, I'm getting married on October 14th.

1119
00:39:36,510 --> 00:39:39,870
So I need a wedding photographer that day or newborn,

1120
00:39:39,900 --> 00:39:40,860
like there's a birth date,

1121
00:39:40,860 --> 00:39:41,880
like high school,

1122
00:39:41,880 --> 00:39:43,860
senior they're graduating high school,

1123
00:39:43,860 --> 00:39:45,540
even family photography.

1124
00:39:45,540 --> 00:39:47,100
It's like before they graduated,

1125
00:39:47,100 --> 00:39:49,800
elementary school should get a family photo taken,

1126
00:39:50,370 --> 00:39:53,730
but man pets to see their puppy or unfortunately when the

1127
00:39:53,730 --> 00:39:54,540
dog's older.

1128
00:39:54,540 --> 00:39:56,250
But yeah,

1129
00:39:56,250 --> 00:39:58,560
you have to try to like find these other ways to

1130
00:39:58,560 --> 00:40:00,660
get people over the hump when their dog is still young

1131
00:40:00,660 --> 00:40:01,080
and healthy.

1132
00:40:01,380 --> 00:40:02,490
Yeah, absolutely.

1133
00:40:02,550 --> 00:40:03,090
Couldn't agree.

1134
00:40:03,090 --> 00:40:04,530
More definitely.

1135
00:40:06,360 --> 00:40:08,970
Sorry. I was just going to talk about the call to

1136
00:40:08,970 --> 00:40:12,750
action because that's something that I should have mentioned earlier is

1137
00:40:12,840 --> 00:40:17,940
another thing I see photographers doing on Instagram is that bio

1138
00:40:17,940 --> 00:40:19,260
link, right?

1139
00:40:19,350 --> 00:40:20,460
Which drives me mad.

1140
00:40:20,940 --> 00:40:24,030
The dial link is either their homepage,

1141
00:40:24,060 --> 00:40:25,380
which really drives me mad.

1142
00:40:25,920 --> 00:40:29,430
Or it's a link tree with like 5,000

1143
00:40:29,430 --> 00:40:35,340
links. So if you have a link in your bio,

1144
00:40:35,460 --> 00:40:36,060
it needs,

1145
00:40:36,090 --> 00:40:37,290
that's your moneymaker.

1146
00:40:37,410 --> 00:40:39,240
That is your moneymaker link.

1147
00:40:39,300 --> 00:40:41,160
And if you send them to your homepage,

1148
00:40:41,310 --> 00:40:41,790
they're gone,

1149
00:40:41,880 --> 00:40:43,170
you're going to lose them.

1150
00:40:43,260 --> 00:40:46,020
They're going to just go down a big rabbit hole if

1151
00:40:46,020 --> 00:40:49,860
you send them to a link tree and there are six

1152
00:40:49,860 --> 00:40:52,950
or seven different things they can click on a confused mind

1153
00:40:52,950 --> 00:40:53,580
says no,

1154
00:40:53,610 --> 00:40:54,870
and they will be gone.

1155
00:40:55,290 --> 00:40:58,020
You need to think what's my priority right now.

1156
00:40:58,320 --> 00:41:01,290
And you put that very specific link in your bio.

1157
00:41:01,290 --> 00:41:02,250
So for me,

1158
00:41:02,250 --> 00:41:04,320
that is always about getting leads.

1159
00:41:04,320 --> 00:41:07,380
I would prefer to get leads through my Instagram bio link

1160
00:41:07,380 --> 00:41:10,050
because you and I know that emails where it's at,

1161
00:41:10,050 --> 00:41:11,550
right? Yeah.

1162
00:41:11,850 --> 00:41:13,560
Emails where the sales happen.

1163
00:41:13,560 --> 00:41:17,520
And that's the same for photographers because a very tiny percentage

1164
00:41:17,580 --> 00:41:21,030
of your followers are going to see your posts.

1165
00:41:21,300 --> 00:41:22,980
Whereas maybe 20,

1166
00:41:22,980 --> 00:41:26,610
30% of your email subscribers are going to open your email.

1167
00:41:26,790 --> 00:41:29,370
There's just no contest that you have to get them onto

1168
00:41:29,370 --> 00:41:30,180
your email list.

1169
00:41:30,210 --> 00:41:34,100
So I see a lot of photographers sending people via and

1170
00:41:34,250 --> 00:41:39,290
from Instagram to either their homepage or this crazy link tree

1171
00:41:39,290 --> 00:41:40,220
with all these links,

1172
00:41:40,250 --> 00:41:44,480
instead of getting people onto their email list where they can

1173
00:41:44,480 --> 00:41:48,650
then nurture them with amazing emails and get them to book,

1174
00:41:49,610 --> 00:41:52,580
that is what I would be putting into the bio.

1175
00:41:53,020 --> 00:41:55,480
Yeah. Would that link then go to like a landing page?

1176
00:41:55,480 --> 00:41:58,030
So basically would go to just a page that says,

1177
00:41:58,030 --> 00:42:00,070
Hey, thanks so much for being here,

1178
00:42:00,250 --> 00:42:02,410
put in your email address here and you'll get XYZ.

1179
00:42:02,440 --> 00:42:04,510
Absolutely. So it can be whatever.

1180
00:42:04,510 --> 00:42:04,720
I mean,

1181
00:42:04,720 --> 00:42:06,300
it has to suit that photographer.

1182
00:42:06,320 --> 00:42:06,790
Doesn't it,

1183
00:42:06,850 --> 00:42:07,570
whatever. I mean,

1184
00:42:07,570 --> 00:42:09,190
if they have an amazing lead magnet,

1185
00:42:09,220 --> 00:42:11,770
like an amazing freebie that they know works,

1186
00:42:11,830 --> 00:42:13,210
a lot of lead magnets don't work,

1187
00:42:13,210 --> 00:42:16,330
but if you have a lead magnet that's successful and people

1188
00:42:16,330 --> 00:42:17,470
seem to be loving it,

1189
00:42:17,530 --> 00:42:20,620
then that should be your Instagram bio link for at least

1190
00:42:20,620 --> 00:42:22,300
a little while to see what happens,

1191
00:42:22,300 --> 00:42:22,450
you know,

1192
00:42:22,450 --> 00:42:24,610
download this and get this,

1193
00:42:24,610 --> 00:42:25,060
what do they,

1194
00:42:25,120 --> 00:42:27,340
what's in it for them to download it,

1195
00:42:27,730 --> 00:42:31,540
or if you actually send amazing emails that are worth opting

1196
00:42:31,540 --> 00:42:33,430
into. So for example,

1197
00:42:33,580 --> 00:42:37,270
if you're a dog photographer who also sends weekly emails about

1198
00:42:37,390 --> 00:42:40,360
everything, local and dog related,

1199
00:42:40,960 --> 00:42:42,160
I'm going to opt into that.

1200
00:42:42,370 --> 00:42:43,150
I'm a dog owner,

1201
00:42:43,150 --> 00:42:44,890
I'm an obsessed dog owner.

1202
00:42:44,890 --> 00:42:48,940
And if I know someone is providing weekly information about everything,

1203
00:42:48,940 --> 00:42:51,280
that's going on in my local area to do that,

1204
00:42:51,310 --> 00:42:54,160
I could do with my dog or enjoy with my dog.

1205
00:42:54,220 --> 00:42:56,230
I am opting in to that email list.

1206
00:42:56,230 --> 00:42:57,250
I'm going to love it.

1207
00:42:57,370 --> 00:42:58,060
And of course,

1208
00:42:58,060 --> 00:42:59,650
that's the photographer I'm going to book.

1209
00:42:59,650 --> 00:43:01,300
So that can be your lead magnet.

1210
00:43:02,170 --> 00:43:04,390
Some photographers might use their pricing,

1211
00:43:04,420 --> 00:43:04,660
you know,

1212
00:43:04,670 --> 00:43:07,600
down, if you want thinking about working with me,

1213
00:43:07,600 --> 00:43:10,360
click here to download my pricing and packages.

1214
00:43:10,480 --> 00:43:13,180
And I would only recommend that one,

1215
00:43:13,480 --> 00:43:17,290
if you have a really good email nurture sequence attached to

1216
00:43:17,290 --> 00:43:19,570
it, because you don't want to give people your pricing and

1217
00:43:19,570 --> 00:43:20,980
then just set them adrift.

1218
00:43:21,340 --> 00:43:22,570
Yeah, exactly.

1219
00:43:25,270 --> 00:43:26,350
Yeah, absolutely.

1220
00:43:26,350 --> 00:43:27,490
Yeah. Oh,

1221
00:43:27,520 --> 00:43:28,480
this is so good.

1222
00:43:28,690 --> 00:43:30,280
So during that promotional time,

1223
00:43:30,280 --> 00:43:32,290
two questions during the actual,

1224
00:43:32,290 --> 00:43:34,720
like more heavy duty promotion time,

1225
00:43:34,720 --> 00:43:39,610
would you change that bio link to go directly to a

1226
00:43:39,610 --> 00:43:40,600
booking page?

1227
00:43:41,110 --> 00:43:43,780
So I suppose it depends.

1228
00:43:43,780 --> 00:43:46,180
It really depends on the kind of photographer you are and

1229
00:43:46,180 --> 00:43:49,090
how you run your business.

1230
00:43:49,150 --> 00:43:54,010
So I like to run like a campaign driven business.

1231
00:43:54,010 --> 00:43:57,040
I like to have one campaign every quarter that I'm focused

1232
00:43:57,040 --> 00:44:00,130
on. And that's what I recommend to the photographers that I

1233
00:44:00,130 --> 00:44:03,790
work with is that they're heavily focused on one thing per

1234
00:44:03,790 --> 00:44:06,010
quarter. So that might be,

1235
00:44:06,610 --> 00:44:06,850
I mean,

1236
00:44:06,850 --> 00:44:08,140
for a wedding photographer,

1237
00:44:08,140 --> 00:44:08,860
for example,

1238
00:44:08,860 --> 00:44:09,940
that might be okay,

1239
00:44:09,940 --> 00:44:12,880
I'm totally focused on booking next summer.

1240
00:44:13,000 --> 00:44:15,670
Next summer is wedding for a dog photographer.

1241
00:44:15,970 --> 00:44:19,300
Maybe they have this amazing event that they're going to be

1242
00:44:19,300 --> 00:44:21,820
doing in the summer where they're shooting,

1243
00:44:21,820 --> 00:44:22,000
you know,

1244
00:44:22,010 --> 00:44:23,710
in several different locations,

1245
00:44:23,710 --> 00:44:26,920
maybe there's some water shoots that they're doing or fields or

1246
00:44:26,950 --> 00:44:27,460
you, you know,

1247
00:44:27,460 --> 00:44:28,240
what, the kind of thing.

1248
00:44:28,330 --> 00:44:31,440
So having a focus like that works,

1249
00:44:31,500 --> 00:44:34,290
or if you are someone who really just wants to get

1250
00:44:34,290 --> 00:44:37,350
leads, which is another thing I'm all about,

1251
00:44:37,770 --> 00:44:41,760
then I would have a different lead magnet every quarter.

1252
00:44:41,790 --> 00:44:43,110
So for example,

1253
00:44:43,110 --> 00:44:45,570
a five day challenge for one quarter,

1254
00:44:45,660 --> 00:44:48,660
and then the next quarter might be an amazing freebie that

1255
00:44:49,170 --> 00:44:53,160
PDF freebie that you've put together the next quarter might be,

1256
00:44:53,250 --> 00:44:54,960
might be your pricing and packaging.

1257
00:44:54,960 --> 00:44:59,670
So you're experimenting with different ways of different lead generation ideas.

1258
00:44:59,730 --> 00:45:00,540
And then every note,

1259
00:45:00,600 --> 00:45:01,080
of course,

1260
00:45:01,080 --> 00:45:03,990
you're going to have little like mini campaigns here and there.

1261
00:45:03,990 --> 00:45:09,060
Maybe you do like a mother's day mother's day event or

1262
00:45:09,060 --> 00:45:09,750
something, you know,

1263
00:45:09,750 --> 00:45:10,860
moms and their dogs,

1264
00:45:10,860 --> 00:45:15,400
or, but I'm talking about a more meaty begging campaigns.

1265
00:45:15,400 --> 00:45:15,990
So yeah,

1266
00:45:15,990 --> 00:45:16,320
I would,

1267
00:45:16,380 --> 00:45:21,840
my, my link in my bio is attached to whatever campaign

1268
00:45:21,840 --> 00:45:23,130
I'm running that quarter.

1269
00:45:23,250 --> 00:45:24,210
And then every now and again,

1270
00:45:24,210 --> 00:45:25,950
I might change it if I'm running a giveaway,

1271
00:45:25,950 --> 00:45:27,840
I'll change it for a week or so.

1272
00:45:27,840 --> 00:45:30,960
And, and I would recommend exactly the same for photographers.

1273
00:45:30,960 --> 00:45:32,940
So what is your focus right now?

1274
00:45:32,970 --> 00:45:35,490
Is it getting people onto your email list?

1275
00:45:35,550 --> 00:45:38,490
That's the link that should be in your bio and that's

1276
00:45:38,520 --> 00:45:40,710
when you're sharing your authority posts,

1277
00:45:40,980 --> 00:45:44,010
have a can of tenuous link to that at least so

1278
00:45:44,010 --> 00:45:47,700
that you can then see one more amazing stuff like this,

1279
00:45:47,700 --> 00:45:51,090
make sure you grab my ex check the link in the

1280
00:45:51,090 --> 00:45:56,970
bio. So it's a more specific call to action and yes.

1281
00:45:57,030 --> 00:45:59,640
Okay. They're not going to see everything you have to offer

1282
00:45:59,640 --> 00:46:00,870
and everything that you do,

1283
00:46:00,900 --> 00:46:04,350
but actually you will get more inquiries and more leads because

1284
00:46:04,350 --> 00:46:06,470
it's specific yes.

1285
00:46:06,470 --> 00:46:07,130
A hundred percent,

1286
00:46:07,130 --> 00:46:10,040
because if they see all the things I see this a

1287
00:46:10,040 --> 00:46:10,730
lot of times too,

1288
00:46:10,730 --> 00:46:13,280
I go to a photographer's website and it's like,

1289
00:46:13,520 --> 00:46:15,410
here's my six different sessions I offer,

1290
00:46:15,920 --> 00:46:16,670
whoa, whoa,

1291
00:46:16,700 --> 00:46:17,150
no one.

1292
00:46:17,180 --> 00:46:18,380
They're going to have no idea.

1293
00:46:18,380 --> 00:46:19,430
What's the right one for them.

1294
00:46:19,430 --> 00:46:20,630
So they're just going to go away.

1295
00:46:22,250 --> 00:46:23,090
So yeah,

1296
00:46:23,300 --> 00:46:24,770
keeping it streamlined and,

1297
00:46:25,040 --> 00:46:26,510
and you and I are on the same page.

1298
00:46:26,540 --> 00:46:27,560
I always tell my students,

1299
00:46:27,560 --> 00:46:30,440
like, we need to focus on two things in your business

1300
00:46:30,440 --> 00:46:32,270
leads and sales like that.

1301
00:46:32,390 --> 00:46:34,610
That is what the business is built on.

1302
00:46:34,610 --> 00:46:36,380
And if you don't want to focus on those then,

1303
00:46:36,380 --> 00:46:37,850
well, maybe we just have a hobby,

1304
00:46:38,210 --> 00:46:41,390
but you need leads to get to the sales.

1305
00:46:41,690 --> 00:46:42,890
Gosh, this has been so good.

1306
00:46:42,920 --> 00:46:46,790
Oh, I do have one other question for that Instagram,

1307
00:46:46,790 --> 00:46:47,300
as far as,

1308
00:46:47,300 --> 00:46:50,570
how often do you go into that promotion phase?

1309
00:46:50,720 --> 00:46:51,980
So I would say,

1310
00:46:52,040 --> 00:46:52,520
I mean,

1311
00:46:52,850 --> 00:46:57,770
I would be doing more connection and engagement posts when you

1312
00:46:57,770 --> 00:46:59,780
are building up to it.

1313
00:46:59,830 --> 00:47:00,860
It really depends.

1314
00:47:00,860 --> 00:47:01,370
So I've,

1315
00:47:01,700 --> 00:47:03,410
I've got kind of two answers for this,

1316
00:47:03,860 --> 00:47:07,220
if you are a more campaign driven photographers.

1317
00:47:07,220 --> 00:47:11,660
So this is how I always run my photography business was

1318
00:47:11,660 --> 00:47:13,430
I would build up to like an,

1319
00:47:13,460 --> 00:47:16,520
almost an open cart period where I was booking booking,

1320
00:47:16,520 --> 00:47:19,550
booking. So I was kind of building a list,

1321
00:47:19,940 --> 00:47:20,690
building a list,

1322
00:47:20,690 --> 00:47:23,420
building a list up until summer and then seeing right.

1323
00:47:23,420 --> 00:47:25,430
I'm releasing my summer availability.

1324
00:47:25,430 --> 00:47:26,180
Let's go for it,

1325
00:47:26,180 --> 00:47:26,540
go, go,

1326
00:47:26,540 --> 00:47:29,710
go. And then I would do the same for autumn.

1327
00:47:29,710 --> 00:47:30,460
And then I would do,

1328
00:47:30,850 --> 00:47:33,190
I would do some workshops and they would change it to

1329
00:47:33,190 --> 00:47:36,220
that. And then I would do the same for spring.

1330
00:47:36,310 --> 00:47:37,990
So for me,

1331
00:47:37,990 --> 00:47:41,500
it was about let's engage and connect and engage and connect

1332
00:47:41,500 --> 00:47:43,510
and hardly ever really,

1333
00:47:43,710 --> 00:47:46,060
I would do some PAs add your name to my waiting

1334
00:47:46,060 --> 00:47:48,460
list. I'll soon be releasing such and such.

1335
00:47:48,520 --> 00:47:51,010
And then during that promotional period,

1336
00:47:51,070 --> 00:47:51,610
it would be,

1337
00:47:51,610 --> 00:47:51,820
you know,

1338
00:47:51,820 --> 00:47:57,970
couple like mostly authority and promotion posts with a spattering of

1339
00:47:58,120 --> 00:47:59,440
engagement and connection.

1340
00:47:59,470 --> 00:48:02,860
But if you're not a campaign driven photographer and you're kind

1341
00:48:02,860 --> 00:48:05,080
of just all was just booking,

1342
00:48:05,080 --> 00:48:05,320
you know,

1343
00:48:05,380 --> 00:48:07,090
you're booking one client at a time.

1344
00:48:07,420 --> 00:48:10,360
So I like to book multiple clients at once so that

1345
00:48:10,360 --> 00:48:13,180
I can then go right that summer taken care of.

1346
00:48:13,180 --> 00:48:14,500
Now we're onto the next one.

1347
00:48:15,250 --> 00:48:17,860
But if you're a photographer who likes just to have that

1348
00:48:17,890 --> 00:48:20,770
kind of drip of clients coming in every week,

1349
00:48:20,830 --> 00:48:23,710
then really you would be just doing connection,

1350
00:48:23,710 --> 00:48:25,330
engagement, promotion,

1351
00:48:25,420 --> 00:48:26,740
authority, connection,

1352
00:48:26,740 --> 00:48:29,380
engagement, really just alternate them like that.

1353
00:48:30,100 --> 00:48:31,210
So it does depend.

1354
00:48:31,720 --> 00:48:32,830
Yeah. Does that make sense?

1355
00:48:33,330 --> 00:48:33,930
It does.

1356
00:48:33,990 --> 00:48:34,540
It does.

1357
00:48:35,040 --> 00:48:37,290
Gosh, this has been so,

1358
00:48:37,410 --> 00:48:38,910
so good and eye opening.

1359
00:48:38,910 --> 00:48:42,300
And I think a lot of people will have gotten a

1360
00:48:42,300 --> 00:48:45,270
lot of really great ideas of how to look at their

1361
00:48:45,270 --> 00:48:49,890
Instagram a little bit differently and hopefully they will show up

1362
00:48:50,040 --> 00:48:53,880
and do some videos and those engagements and,

1363
00:48:53,970 --> 00:48:54,450
you know,

1364
00:48:54,750 --> 00:48:56,880
test out some of the stories and reels and all those

1365
00:48:56,880 --> 00:48:59,040
new little features on Instagram to be able to,

1366
00:48:59,040 --> 00:49:01,050
to get a little bit more engagement and go for those

1367
00:49:01,050 --> 00:49:02,340
saves. So Julie,

1368
00:49:02,730 --> 00:49:03,870
thank you so much for being here.

1369
00:49:03,870 --> 00:49:06,090
Do you have any kind of last,

1370
00:49:06,450 --> 00:49:10,080
last words of encouragement for all those pet photographers out there

1371
00:49:10,080 --> 00:49:11,160
that might still be like,

1372
00:49:11,190 --> 00:49:11,850
oh my gosh,

1373
00:49:11,880 --> 00:49:13,350
I'm still feeling a little overwhelmed by yesterday.

1374
00:49:13,650 --> 00:49:14,640
Yes I do.

1375
00:49:14,880 --> 00:49:16,140
When you change things up,

1376
00:49:16,170 --> 00:49:18,510
when you change up your Instagram strategy,

1377
00:49:18,870 --> 00:49:22,290
you're going to be crap at it and it's just,

1378
00:49:22,890 --> 00:49:24,240
that's what's going to happen.

1379
00:49:24,270 --> 00:49:27,930
We're always really rubbish at something when we first start or

1380
00:49:27,930 --> 00:49:28,680
where we change.

1381
00:49:28,710 --> 00:49:32,640
So just accept that you are going to be a bit

1382
00:49:32,640 --> 00:49:35,130
crap at it and just do it anyway.

1383
00:49:35,130 --> 00:49:35,370
You know,

1384
00:49:35,370 --> 00:49:37,470
that's, it's no one cares,

1385
00:49:37,500 --> 00:49:38,850
hardly anyone seeing it.

1386
00:49:38,850 --> 00:49:40,230
So school for it.

1387
00:49:40,230 --> 00:49:41,310
I really would just say,

1388
00:49:41,310 --> 00:49:42,030
go for it.

1389
00:49:42,840 --> 00:49:46,440
Don't think about how you appear to others and how many

1390
00:49:46,440 --> 00:49:47,460
likes you're getting.

1391
00:49:47,460 --> 00:49:50,700
Just think about that one person that like we talked about

1392
00:49:50,700 --> 00:49:51,720
that ideal client,

1393
00:49:51,810 --> 00:49:53,940
am I serving that person?

1394
00:49:54,270 --> 00:49:55,020
If so,

1395
00:49:55,140 --> 00:49:56,400
that's all that matters.

1396
00:49:56,850 --> 00:49:57,360
That's it.

1397
00:49:58,170 --> 00:50:00,360
And please do follow me on Instagram as well.

1398
00:50:00,360 --> 00:50:01,290
Let's connect there.

1399
00:50:01,290 --> 00:50:02,880
I'm I'm at togs in business.

1400
00:50:03,420 --> 00:50:07,110
Perfect. And let us know where they can find you online

1401
00:50:07,110 --> 00:50:09,210
as well as to just talks and business.com.

1402
00:50:09,810 --> 00:50:10,710
Yes it is.

1403
00:50:10,710 --> 00:50:11,340
And actually,

1404
00:50:11,340 --> 00:50:16,050
if any of your listeners are interested in the whole campaign,

1405
00:50:16,140 --> 00:50:16,350
you know,

1406
00:50:16,380 --> 00:50:18,480
being a campaign led photographer,

1407
00:50:18,480 --> 00:50:20,400
I do have a free workshop at the moment,

1408
00:50:20,430 --> 00:50:23,640
which is togs in business.com

1409
00:50:24,090 --> 00:50:26,580
forward slash campaign class.

1410
00:50:26,990 --> 00:50:27,860
Okay, perfect.

1411
00:50:27,890 --> 00:50:30,860
We'll link that up in the show notes and yeah,

1412
00:50:31,340 --> 00:50:34,430
you guys definitely stick around to the end of this.

1413
00:50:34,430 --> 00:50:36,530
I will let you know exactly what the URL for the

1414
00:50:36,530 --> 00:50:37,490
show notes is.

1415
00:50:37,760 --> 00:50:38,480
And yeah.

1416
00:50:38,510 --> 00:50:41,240
Julie, thank you again for being here with us.

1417
00:50:41,240 --> 00:50:44,330
We really enjoyed this conversation and have a great week and

1418
00:50:44,990 --> 00:50:45,860
hope to see you soon.

1419
00:50:46,130 --> 00:50:47,030
Thank you so much.

1420
00:50:47,030 --> 00:50:47,680
I've loved it.

1421
00:50:47,750 --> 00:50:48,950
Hope it didn't talk too much.

1422
00:50:49,370 --> 00:50:50,210
No, not at all.

1423
00:50:50,210 --> 00:50:50,870
It was so good.

1424
00:50:51,140 --> 00:50:52,310
It was all good information.

1425
00:50:53,510 --> 00:50:54,380
Thanks Nicole.

1426
00:50:54,860 --> 00:50:56,840
Thanks for listening to the hair of the dog podcast.

1427
00:50:56,870 --> 00:50:58,880
If you want to check out the show notes for access

1428
00:50:58,880 --> 00:51:01,430
to any of the links that we shared from this episode,

1429
00:51:01,430 --> 00:51:03,170
as well as any additional resources.

1430
00:51:03,380 --> 00:51:05,480
This was episode number 73.

1431
00:51:05,690 --> 00:51:10,730
So simply go to www.hairofthedogacademy.com/seven

1432
00:51:10,730 --> 00:51:15,550
three. Thanks for listening to this episode of hair of the

1433
00:51:15,550 --> 00:51:16,480
dog podcast.

1434
00:51:16,990 --> 00:51:18,340
If you enjoyed this show,

1435
00:51:18,370 --> 00:51:20,080
please take a minute to leave a review.

1436
00:51:20,290 --> 00:51:21,190
And while you're there,

1437
00:51:21,340 --> 00:51:22,690
don't forget to subscribe.

1438
00:51:22,750 --> 00:51:24,940
So you don't miss our upcoming episodes.

1439
00:51:25,480 --> 00:51:26,200
One last thing,

1440
00:51:26,590 --> 00:51:29,260
if you are ready to dive into more resources,

1441
00:51:29,560 --> 00:51:34,930
head over to our [email protected].

1442
00:51:35,260 --> 00:51:38,470
Thanks for being a part of this pet photography community.

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