
A Horse A Day with Karinda Kinsler
IN THIS EPISODE:
#153 - Karinda Kinsler might be the first pet photographer I've met who started her career photographing…cows. This week she shares her backstory, along with the epic project that launched her equine photography brand. We also talk pricing, mental obstacles to making money, and why you should bare it all for the camera. 😬
What To Listen For:
- The urge you need to fight while building your business
- What Karinda's clients feel before they hear her pricing
- Why she resisted taking credit cards for so long
- Karinda's beef with Dave Ramsey and his financial advice
- The best way to learn about posing people with their pets
Karinda's part of the speaker lineup for our upcoming Hair of the Dog Summit—three days jammed with invaluable info on both the art and the business of pet photography. To catch Karinda's talk—Secrets of the Mythical 5-Figure Client—hop on our Summit VIP waitlist today!
Resources From This Episode:
- Master Your Mind Money (Karinda's Instagram)
- Photography Business Tune Up with Karinda K.
- Simon Sinek's TED talk
- Episode 152: Childhood Shoes and Money Mindset, with Denise Duffield-Thomas
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
1
00:00:00,240 --> 00:00:03,030
Welcome back to the hair of the dog podcast.
2
00:00:03,030 --> 00:00:03,960
I'm your host,
3
00:00:03,960 --> 00:00:04,970
Nicole Begley.
4
00:00:04,970 --> 00:00:07,370
And today I have quite a treat for you.
5
00:00:07,370 --> 00:00:09,850
Gosh, I feel like I say that every time,
6
00:00:09,850 --> 00:00:10,780
but it's true.
7
00:00:10,780 --> 00:00:11,240
I mean,
8
00:00:11,240 --> 00:00:11,940
it's true.
9
00:00:11,940 --> 00:00:15,420
Every time today I have Karinda Kinsler with us and she
10
00:00:15,420 --> 00:00:19,060
is an incredible equine photographer based in Houston,
11
00:00:19,060 --> 00:00:22,940
Texas. We're going to be talking all things success from all
12
00:00:22,940 --> 00:00:23,790
my favorite,
13
00:00:23,790 --> 00:00:25,830
her favorite to mindset,
14
00:00:26,010 --> 00:00:29,370
but also building that value in your business and how you
15
00:00:29,370 --> 00:00:34,230
can start to attract those clients that are going to pay
16
00:00:34,290 --> 00:00:36,330
great money to work with you.
17
00:00:36,450 --> 00:00:40,410
How to get over these upper limiting beliefs that you have
18
00:00:40,440 --> 00:00:44,340
in yourself for money and for asking for money and for
19
00:00:44,340 --> 00:00:45,540
building this business.
20
00:00:45,960 --> 00:00:48,000
And we're going to be talking about her,
21
00:00:48,030 --> 00:00:53,580
start to her business and how she photographed 365 horses in
22
00:00:53,580 --> 00:00:54,360
one year.
23
00:00:55,200 --> 00:00:57,150
I don't know if you just did the math,
24
00:00:57,270 --> 00:00:59,580
the 365 horses,
25
00:00:59,940 --> 00:01:02,220
365 days.
26
00:01:02,670 --> 00:01:04,110
That's a lot of photography.
27
00:01:04,140 --> 00:01:05,970
And so we're going to be touching on that a little
28
00:01:05,970 --> 00:01:06,330
bit too.
29
00:01:06,360 --> 00:01:07,290
So anyway,
30
00:01:07,320 --> 00:01:08,130
you're going to love it.
31
00:01:08,190 --> 00:01:08,850
Stay tuned.
32
00:01:10,200 --> 00:01:12,630
Welcome to the hair of the dog podcast.
33
00:01:12,810 --> 00:01:14,310
If you're a pet photographer,
34
00:01:14,370 --> 00:01:17,220
ready to make more money and start living a life by
35
00:01:17,220 --> 00:01:18,030
your design,
36
00:01:18,210 --> 00:01:19,470
you've come to the right place.
37
00:01:19,950 --> 00:01:22,890
And now your host pet photographer,
38
00:01:23,070 --> 00:01:24,030
travel addicts,
39
00:01:24,120 --> 00:01:25,170
chocolate martini,
40
00:01:25,180 --> 00:01:26,040
calmness, sewer,
41
00:01:26,190 --> 00:01:28,200
Nicole Begley.
42
00:01:29,400 --> 00:01:30,060
Hey everybody.
43
00:01:30,060 --> 00:01:32,010
Welcome back to the hair of the dog podcast.
44
00:01:32,100 --> 00:01:32,670
I'm your host,
45
00:01:32,670 --> 00:01:33,930
Nicole Bailey.
46
00:01:33,930 --> 00:01:39,240
And today we have a horse guest with us.
47
00:01:39,240 --> 00:01:40,860
She's not just horses anymore.
48
00:01:40,860 --> 00:01:43,830
She's doing all of the things you guys might've heard of
49
00:01:43,830 --> 00:01:44,490
her Corinda.
50
00:01:44,520 --> 00:01:46,530
Kinzler from<inaudible> photography.
51
00:01:46,740 --> 00:01:48,480
From what part of Texas?
52
00:01:48,480 --> 00:01:49,770
Montgomery sat around Houston.
53
00:01:49,980 --> 00:01:50,970
Yes. Okay.
54
00:01:51,000 --> 00:01:51,720
From Houston,
55
00:01:51,720 --> 00:01:54,270
Texas. Yes.
56
00:01:54,270 --> 00:01:55,710
I'm so excited to be here.
57
00:01:56,790 --> 00:01:58,140
I'm so excited to have you here.
58
00:01:58,230 --> 00:02:03,390
Yeah. And talk about all of the things because yeah.
59
00:02:03,390 --> 00:02:05,850
You've built quite an incredible business.
60
00:02:05,850 --> 00:02:08,820
And so I just want to dive into that.
61
00:02:09,180 --> 00:02:11,130
Why don't you give us just a little bit of background
62
00:02:11,130 --> 00:02:13,650
first? Like how long have you been in business?
63
00:02:14,070 --> 00:02:16,710
We'll actually maybe start with what your business is now.
64
00:02:16,740 --> 00:02:18,630
So tell us a little bit about what your businesses now,
65
00:02:18,630 --> 00:02:18,820
and then,
66
00:02:19,110 --> 00:02:20,520
then we'll set that time machine.
67
00:02:20,640 --> 00:02:23,580
So now I am solely at any fine photographer.
68
00:02:24,360 --> 00:02:27,180
I've been in business for 10 years and I actually started
69
00:02:27,180 --> 00:02:29,670
out when I first started out,
70
00:02:29,670 --> 00:02:31,080
I actually photographed livestock.
71
00:02:31,110 --> 00:02:32,610
That's how I really got my start,
72
00:02:32,610 --> 00:02:35,520
was looking for a livestock photographer that did all the big
73
00:02:35,550 --> 00:02:39,150
shows. And I actually interned for them in college.
74
00:02:39,180 --> 00:02:41,650
He saw me playing with a camera on Facebook and was
75
00:02:41,650 --> 00:02:43,350
like, you're kind of good at this.
76
00:02:43,350 --> 00:02:44,250
You can come work for us.
77
00:02:44,250 --> 00:02:44,790
And I was like,
78
00:02:45,030 --> 00:02:45,750
sure, why not?
79
00:02:45,750 --> 00:02:46,860
I don't know what else I'm going to do.
80
00:02:46,860 --> 00:02:47,970
I'm about to graduate.
81
00:02:48,540 --> 00:02:49,080
I don't know.
82
00:02:49,860 --> 00:02:51,480
And so I went and worked for them and I was
83
00:02:51,480 --> 00:02:55,170
like, this is not very fun to not get paid very
84
00:02:55,170 --> 00:02:57,120
much and work for 10 hours and move at cows to
85
00:02:57,120 --> 00:02:58,140
get their ears all day.
86
00:02:59,680 --> 00:03:00,220
And I was like,
87
00:03:00,250 --> 00:03:02,020
I think I can make my own business.
88
00:03:02,080 --> 00:03:04,300
And my business was born.
89
00:03:04,780 --> 00:03:05,500
I love it.
90
00:03:05,650 --> 00:03:06,250
I I'm,
91
00:03:06,310 --> 00:03:09,190
I'm sensing like a little offshoot,
92
00:03:09,190 --> 00:03:10,300
Cal photography,
93
00:03:10,570 --> 00:03:13,360
1 0 1.
94
00:03:13,360 --> 00:03:15,370
Do you have to do like the same tricks for horses
95
00:03:15,370 --> 00:03:18,520
to get like cows ears ups?
96
00:03:18,520 --> 00:03:20,500
I actually think cows are easier to get there yourself.
97
00:03:20,770 --> 00:03:23,590
You can literally move with them and they just put their
98
00:03:23,590 --> 00:03:23,980
ears up.
99
00:03:23,980 --> 00:03:25,030
A horse is much more complicated.
100
00:03:26,080 --> 00:03:27,520
They are there they're much more.
101
00:03:27,760 --> 00:03:32,110
Yeah, they're extra as my daughter would say.
102
00:03:32,950 --> 00:03:33,730
Yeah. Awesome.
103
00:03:33,730 --> 00:03:34,270
10 years.
104
00:03:34,390 --> 00:03:36,520
So you started probably about the same time I did.
105
00:03:36,520 --> 00:03:38,230
I started my business in 2010,
106
00:03:38,230 --> 00:03:40,120
which seems like yesterday,
107
00:03:40,120 --> 00:03:42,730
but also seems like an eternity ago.
108
00:03:44,320 --> 00:03:45,340
It's crazy.
109
00:03:45,340 --> 00:03:46,930
How much has changed in the tenure?
110
00:03:47,350 --> 00:03:49,750
Just even something as simple as Facebook,
111
00:03:49,750 --> 00:03:53,230
like it's changed so much and you have to continually learn
112
00:03:53,230 --> 00:03:54,790
all these new things right.
113
00:03:55,150 --> 00:03:55,750
Then a journey.
114
00:03:56,230 --> 00:03:57,100
Yeah, absolutely.
115
00:03:57,100 --> 00:03:58,390
Absolutely. All right.
116
00:03:58,390 --> 00:04:00,070
So tell us a little bit more,
117
00:04:00,070 --> 00:04:02,860
like, let's go back into the credit time machine,
118
00:04:03,190 --> 00:04:05,290
back to after the cows.
119
00:04:05,740 --> 00:04:07,120
Well, how did you start your business?
120
00:04:07,150 --> 00:04:09,460
Did you start with horses or are you used to do
121
00:04:09,490 --> 00:04:10,150
other genres,
122
00:04:10,150 --> 00:04:10,870
right? Yeah.
123
00:04:10,870 --> 00:04:13,480
So what I did was I was working in a barn
124
00:04:13,480 --> 00:04:15,400
at the time as a working student and I had a
125
00:04:15,400 --> 00:04:17,770
lot of free time and I've dug up this old camera
126
00:04:17,770 --> 00:04:18,940
that was in my mom's closet.
127
00:04:19,420 --> 00:04:22,420
And I started taking portraits of the horses at the barn
128
00:04:22,420 --> 00:04:25,210
while I was kind of in between tasks to do.
129
00:04:26,020 --> 00:04:27,750
And I started taking these photos.
130
00:04:27,760 --> 00:04:28,960
Like, I like this,
131
00:04:28,960 --> 00:04:30,460
I really love this.
132
00:04:30,520 --> 00:04:32,980
And that's when the livestock photographer,
133
00:04:32,980 --> 00:04:34,300
the owner of the company contacted me.
134
00:04:34,300 --> 00:04:34,480
He's like,
135
00:04:34,480 --> 00:04:35,590
you should come work for us.
136
00:04:36,310 --> 00:04:37,990
And then when I started my business,
137
00:04:38,020 --> 00:04:39,670
I did what everyone else does.
138
00:04:41,380 --> 00:04:42,100
We think we're like,
139
00:04:42,130 --> 00:04:43,780
oh, there's no way I can make a business just with,
140
00:04:43,780 --> 00:04:44,080
towards this.
141
00:04:44,080 --> 00:04:44,920
I did the same.
142
00:04:45,130 --> 00:04:45,880
I smart isn't that?
143
00:04:45,880 --> 00:04:46,210
It's like,
144
00:04:46,210 --> 00:04:48,160
well, I can't make it just with dogs.
145
00:04:48,400 --> 00:04:49,450
And I do some horses too,
146
00:04:49,450 --> 00:04:50,500
but it's been mainly dogs.
147
00:04:50,680 --> 00:04:51,610
So I'll do families.
148
00:04:52,960 --> 00:04:54,640
So I did weddings,
149
00:04:55,150 --> 00:04:56,680
a wedding fell into my lap.
150
00:04:56,980 --> 00:04:59,020
My husband worked at a wedding venue in high school,
151
00:04:59,020 --> 00:05:01,090
knew the ladies at the venue really well.
152
00:05:01,090 --> 00:05:02,950
And someone was getting married there and they were on a
153
00:05:02,950 --> 00:05:03,790
really tight budget.
154
00:05:03,970 --> 00:05:04,480
And they said,
155
00:05:04,750 --> 00:05:08,410
Corinda, we saw the pictures you took at your sister's wedding.
156
00:05:08,410 --> 00:05:09,730
Can you come do this wedding?
157
00:05:09,730 --> 00:05:11,530
She's literally going to have disposable cameras.
158
00:05:12,220 --> 00:05:12,700
I was like,
159
00:05:13,270 --> 00:05:14,740
okay. I have to learn how to be a wedding photographer
160
00:05:14,740 --> 00:05:17,050
overnight. And I like watched all the creative lives I could
161
00:05:17,050 --> 00:05:17,920
find to watch.
162
00:05:17,950 --> 00:05:19,450
And I like did all this learning.
163
00:05:19,810 --> 00:05:20,710
And that was my first,
164
00:05:20,860 --> 00:05:21,250
I mean,
165
00:05:21,370 --> 00:05:25,570
my first couple of months of business and for five years,
166
00:05:25,570 --> 00:05:26,530
the first half of my business,
167
00:05:26,530 --> 00:05:27,220
I did weddings.
168
00:05:27,250 --> 00:05:29,650
And then I eventually started doing newborns as well.
169
00:05:30,220 --> 00:05:34,030
We built a newborn photography studio on our property and I
170
00:05:34,030 --> 00:05:35,740
was a newborn and wedding photographer.
171
00:05:36,190 --> 00:05:36,580
Oh my gosh.
172
00:05:36,610 --> 00:05:39,700
Those are like the two drowners that are like anything.
173
00:05:39,700 --> 00:05:43,900
But, And you know,
174
00:05:43,930 --> 00:05:46,570
I kind of became a newborn photographer because I was in
175
00:05:46,570 --> 00:05:47,740
a coaching program,
176
00:05:47,830 --> 00:05:50,770
a business coaching program with a lot of newborn photographers.
177
00:05:51,340 --> 00:05:54,010
And it just kind of naturally happened that they all did
178
00:05:54,010 --> 00:05:55,330
it. So I just started doing it.
179
00:05:55,810 --> 00:05:57,260
Right. Know,
180
00:05:57,260 --> 00:05:58,430
it was nice.
181
00:05:58,820 --> 00:06:00,710
It was hurt your back so bad though.
182
00:06:01,160 --> 00:06:01,820
Oh yeah,
183
00:06:01,850 --> 00:06:02,690
no, I,
184
00:06:03,020 --> 00:06:05,090
I did newborns for a hot minute,
185
00:06:05,360 --> 00:06:07,010
although I never really did.
186
00:06:07,040 --> 00:06:08,660
I attempted some post stuff.
187
00:06:08,690 --> 00:06:09,500
You don't want your line like,
188
00:06:09,530 --> 00:06:11,300
oh, this is how this actually happens.
189
00:06:11,900 --> 00:06:13,220
But I was more,
190
00:06:13,220 --> 00:06:14,570
I didn't have the patience to like,
191
00:06:14,570 --> 00:06:15,770
wait till they fell asleep.
192
00:06:15,770 --> 00:06:17,450
So you could really like do all that stuff.
193
00:06:17,480 --> 00:06:17,660
I'm like,
194
00:06:17,880 --> 00:06:20,270
no. So I did some lifestyle newborn,
195
00:06:20,660 --> 00:06:21,440
but even that,
196
00:06:21,440 --> 00:06:22,130
I was just like,
197
00:06:22,820 --> 00:06:24,230
oh no.
198
00:06:24,230 --> 00:06:25,340
And I have two kids,
199
00:06:25,370 --> 00:06:26,330
but I'm not like a,
200
00:06:26,420 --> 00:06:31,340
I'm not like a newborn whisper other people's babies and like,
201
00:06:31,430 --> 00:06:32,540
okay, that's cute.
202
00:06:32,990 --> 00:06:33,530
Where's your dog.
203
00:06:34,220 --> 00:06:35,600
Yeah. And you know,
204
00:06:35,630 --> 00:06:38,240
the funny I joke and I say that I,
205
00:06:38,630 --> 00:06:43,820
I learned so much from being a newborn photographer because I
206
00:06:43,820 --> 00:06:44,720
learned to patients,
207
00:06:44,990 --> 00:06:46,640
Ah, You know,
208
00:06:47,030 --> 00:06:49,850
I learned how to be patient and I learned how to
209
00:06:49,850 --> 00:06:53,240
wait. And there is not a single horse or dog in
210
00:06:53,240 --> 00:06:57,170
this world that can frame my nerves because when you're sitting
211
00:06:57,170 --> 00:06:59,870
in a newborn session waiting sometimes an hour and a half,
212
00:06:59,870 --> 00:07:01,490
two hours to get this baby to fall asleep,
213
00:07:01,490 --> 00:07:03,440
so you can take one photo of them.
214
00:07:04,310 --> 00:07:07,610
Right. You really learn to be patient.
215
00:07:07,610 --> 00:07:10,280
So when horses are antsy or dogs don't want anything to
216
00:07:10,280 --> 00:07:10,760
do with me,
217
00:07:10,760 --> 00:07:11,150
I'm just like,
218
00:07:11,150 --> 00:07:12,560
okay, I'll wait all day.
219
00:07:12,860 --> 00:07:13,340
Yep. Right.
220
00:07:15,080 --> 00:07:15,560
That's funny.
221
00:07:15,710 --> 00:07:19,070
Yeah. I definitely find that I have so much more patience
222
00:07:19,070 --> 00:07:21,410
with animals than really anything else.
223
00:07:21,410 --> 00:07:23,810
Like I even had in Pittsburgh,
224
00:07:23,840 --> 00:07:24,680
I needed an assistant.
225
00:07:24,680 --> 00:07:27,710
So somebody that I knew that was a newborn,
226
00:07:27,830 --> 00:07:28,130
you know,
227
00:07:28,130 --> 00:07:30,290
family photographer came to help me,
228
00:07:30,530 --> 00:07:30,770
you know,
229
00:07:30,770 --> 00:07:33,050
and upsetting the dog up for maybe the 15th,
230
00:07:33,080 --> 00:07:34,100
20th time of like,
231
00:07:34,100 --> 00:07:34,280
all right,
232
00:07:34,280 --> 00:07:34,820
let's try again.
233
00:07:34,910 --> 00:07:35,660
Let's try again.
234
00:07:35,690 --> 00:07:36,470
Let's try again.
235
00:07:36,860 --> 00:07:38,600
And she's just like,
236
00:07:38,750 --> 00:07:39,440
oh my God,
237
00:07:39,440 --> 00:07:40,580
how do you have the patience for this?
238
00:07:40,580 --> 00:07:40,850
I'm like,
239
00:07:40,850 --> 00:07:41,270
I don't know.
240
00:07:41,270 --> 00:07:42,800
How do you photograph newborns?
241
00:07:42,830 --> 00:07:44,540
Like this is why we all work.
242
00:07:44,570 --> 00:07:46,070
I could do this all day.
243
00:07:49,040 --> 00:07:49,730
Awesome. All right.
244
00:07:49,730 --> 00:07:51,080
So you did weddings.
245
00:07:51,140 --> 00:07:52,700
You did newborns.
246
00:07:53,420 --> 00:07:55,010
How long until you're like,
247
00:07:55,010 --> 00:07:57,650
wait, but I really love those horses.
248
00:07:57,710 --> 00:07:58,490
This is the fun part.
249
00:07:58,490 --> 00:08:00,320
And this is where you realize how insane I am.
250
00:08:00,860 --> 00:08:03,470
I was running two separate brands.
251
00:08:03,620 --> 00:08:06,560
I had to Stay on the newborns To websites,
252
00:08:06,560 --> 00:08:07,520
to social media pages,
253
00:08:07,520 --> 00:08:08,300
separate Facebook,
254
00:08:08,330 --> 00:08:10,730
separate. I did that mistake too.
255
00:08:10,970 --> 00:08:12,020
It was exhausting.
256
00:08:12,520 --> 00:08:13,670
I woke up and I said,
257
00:08:14,270 --> 00:08:15,200
I went to Kentucky.
258
00:08:15,530 --> 00:08:16,550
I was staying in a hotel.
259
00:08:17,210 --> 00:08:19,160
I was driving on Kentucky and went back to my hotel
260
00:08:19,160 --> 00:08:19,520
and said,
261
00:08:19,880 --> 00:08:21,200
what the heck am I doing?
262
00:08:21,200 --> 00:08:22,670
Why am I not photographing horses?
263
00:08:22,670 --> 00:08:24,170
This is what I started doing.
264
00:08:24,980 --> 00:08:27,260
And I stayed up all night and I built my third
265
00:08:27,260 --> 00:08:31,040
brand. I built my third brand,
266
00:08:31,040 --> 00:08:33,500
literally built the websites or did the social media pages.
267
00:08:33,500 --> 00:08:35,030
I like sat up all night,
268
00:08:35,030 --> 00:08:37,550
blogging content from all of the things I'd been doing in
269
00:08:37,550 --> 00:08:41,030
Kentucky and started it all.
270
00:08:41,210 --> 00:08:44,870
Then the next day I went and met up with a
271
00:08:44,870 --> 00:08:47,180
random person that I had known on Facebook.
272
00:08:47,180 --> 00:08:47,360
I said,
273
00:08:47,370 --> 00:08:49,040
well, I'd love to come see your farm and meet you
274
00:08:49,040 --> 00:08:49,730
in person,
275
00:08:49,760 --> 00:08:50,690
went to her farm.
276
00:08:51,590 --> 00:08:53,810
And I sat down in her office and we were chatting.
277
00:08:53,810 --> 00:08:54,470
And I said,
278
00:08:54,560 --> 00:08:56,010
yeah, I have this really crazy idea.
279
00:08:56,010 --> 00:08:59,100
I want to photograph 365 horses in the next year.
280
00:09:00,390 --> 00:09:00,690
And she,
281
00:09:01,050 --> 00:09:01,440
at Me,
282
00:09:03,570 --> 00:09:04,260
She was like,
283
00:09:04,860 --> 00:09:06,150
okay, cool.
284
00:09:06,510 --> 00:09:06,990
I was like,
285
00:09:06,990 --> 00:09:09,120
yeah, I'm starting an equine photography brand.
286
00:09:09,120 --> 00:09:10,050
And this is what I'm going to do.
287
00:09:10,050 --> 00:09:11,100
And you know,
288
00:09:11,610 --> 00:09:13,080
I'm going to do 365 courses.
289
00:09:13,380 --> 00:09:15,660
And then that night I went back to the hotel and
290
00:09:15,660 --> 00:09:18,120
365 days of horses was born.
291
00:09:18,780 --> 00:09:21,090
And that started me on the path that I'm on today,
292
00:09:21,150 --> 00:09:24,180
which is why most people are confused by this.
293
00:09:24,180 --> 00:09:26,700
But my Instagram is 365 days of horses.
294
00:09:27,150 --> 00:09:30,750
And it's because I did a project called 365 days of
295
00:09:30,750 --> 00:09:34,470
horses. And that's really what built my equine photography brand.
296
00:09:34,770 --> 00:09:35,580
I love it.
297
00:09:35,760 --> 00:09:38,520
Did you please tell me you batch the shoots?
298
00:09:40,140 --> 00:09:41,100
Are you shooting every day?
299
00:09:41,310 --> 00:09:42,240
No, I wasn't shooting every day.
300
00:09:42,240 --> 00:09:43,290
So like I went,
301
00:09:43,680 --> 00:09:46,080
I traveled all over the place to do these sessions and
302
00:09:46,080 --> 00:09:46,590
I would,
303
00:09:46,740 --> 00:09:47,760
I had an application,
304
00:09:47,760 --> 00:09:49,710
people applied and I would choose the areas that I had
305
00:09:49,710 --> 00:09:51,990
a lot of applications in that had really great stories.
306
00:09:53,310 --> 00:09:56,340
And I would find areas to go to,
307
00:09:56,730 --> 00:09:59,460
I went to Kentucky and did like 60 horses in Kentucky
308
00:09:59,460 --> 00:09:59,790
in a week.
309
00:10:00,060 --> 00:10:02,100
So definitely batching,
310
00:10:02,100 --> 00:10:04,110
finding groups of areas where I could do a lot of
311
00:10:04,110 --> 00:10:07,710
horses at one time and then get it all done.
312
00:10:08,070 --> 00:10:09,000
That's fantastic.
313
00:10:09,180 --> 00:10:11,580
I think this is a great point that I want to
314
00:10:11,580 --> 00:10:12,630
stop here for a second.
315
00:10:12,690 --> 00:10:14,190
And you said,
316
00:10:14,190 --> 00:10:16,680
this is what built your business because I see so many
317
00:10:16,680 --> 00:10:18,480
people that are struggling to build their business,
318
00:10:18,510 --> 00:10:19,740
struggling to build their business.
319
00:10:19,740 --> 00:10:20,190
And I'm like,
320
00:10:20,460 --> 00:10:22,530
you just need to get out and start shooting.
321
00:10:22,710 --> 00:10:25,950
You need to get people in front of your camera,
322
00:10:26,580 --> 00:10:28,470
however you can at this point.
323
00:10:28,770 --> 00:10:29,640
And then,
324
00:10:29,970 --> 00:10:32,940
then that starts to build some momentum and then you're able
325
00:10:32,940 --> 00:10:35,400
to start attracting the people that are like paying you from
326
00:10:35,400 --> 00:10:36,060
the beginning.
327
00:10:36,390 --> 00:10:37,830
And, and you know,
328
00:10:37,830 --> 00:10:39,840
that it becomes this full fledged business.
329
00:10:40,090 --> 00:10:43,500
Yeah. I think like I always say it's like a rollercoaster,
330
00:10:43,500 --> 00:10:44,460
right? You're on a roller coaster.
331
00:10:44,790 --> 00:10:46,740
And right now you're at the very bottom of the rollercoaster
332
00:10:46,800 --> 00:10:48,510
and you're like tugging on a rope,
333
00:10:49,170 --> 00:10:51,870
pull yourself up to the top and then you get to
334
00:10:51,870 --> 00:10:53,760
the top and all of a sudden things start to work
335
00:10:54,270 --> 00:10:56,220
and then you get like really busy and then all the
336
00:10:56,220 --> 00:10:56,970
pieces fall into place.
337
00:10:56,970 --> 00:10:59,550
And then you get lazy back up at the bottom.
338
00:10:59,580 --> 00:11:00,960
Right. And then you kind of have to climb your way
339
00:11:00,960 --> 00:11:01,500
up to the top.
340
00:11:02,970 --> 00:11:04,740
That's kind of that phase that I was in,
341
00:11:04,740 --> 00:11:06,810
I was climbing to the top and I was trying to
342
00:11:06,810 --> 00:11:07,260
get there.
343
00:11:08,370 --> 00:11:11,310
And the other thing that I really noticed in that climb
344
00:11:11,310 --> 00:11:14,010
to the top for a lot of people is that the
345
00:11:14,040 --> 00:11:17,190
urge to just like do it all for free and not
346
00:11:17,190 --> 00:11:17,880
make money.
347
00:11:18,390 --> 00:11:21,030
And I think that there's such a smart way to make
348
00:11:21,420 --> 00:11:23,580
money while climbing to the top.
349
00:11:24,330 --> 00:11:26,220
You don't have to give away your sessions.
350
00:11:26,220 --> 00:11:28,530
You don't have to give away your images for free.
351
00:11:28,530 --> 00:11:29,490
You can sell our,
352
00:11:29,510 --> 00:11:30,390
you can sell albums.
353
00:11:30,390 --> 00:11:31,590
You can do all of the things,
354
00:11:32,250 --> 00:11:34,560
even when you're literally dragging people through your door in the
355
00:11:34,560 --> 00:11:35,760
beginning. Right.
356
00:11:36,120 --> 00:11:37,200
Right. Oh my gosh.
357
00:11:37,230 --> 00:11:40,440
Absolutely. And I think so much of it just actually just
358
00:11:40,440 --> 00:11:41,580
recently, I had to new stuff,
359
00:11:41,580 --> 00:11:42,720
Phil Thomas on the podcast,
360
00:11:42,720 --> 00:11:43,710
and we were talking about this,
361
00:11:43,710 --> 00:11:47,340
about the challenge that so many people have,
362
00:11:47,340 --> 00:11:48,480
have this mindset of.
363
00:11:48,480 --> 00:11:51,960
I don't deserve to be paid for something that's fun of,
364
00:11:52,050 --> 00:11:52,410
you know,
365
00:11:52,410 --> 00:11:54,820
like work's supposed to be hard.
366
00:11:54,820 --> 00:11:56,080
Like we have these stories,
367
00:11:56,080 --> 00:11:58,420
society driven and who knows what are,
368
00:11:58,810 --> 00:11:59,080
you know,
369
00:11:59,080 --> 00:12:00,220
stories from our home,
370
00:12:00,220 --> 00:12:03,070
from growing up or what we experienced as a kid.
371
00:12:03,430 --> 00:12:08,200
And you have this like guilt for having a job that
372
00:12:08,200 --> 00:12:09,190
you love,
373
00:12:09,730 --> 00:12:12,880
but there's no rule out there that says you can't enjoy
374
00:12:12,880 --> 00:12:13,510
your job.
375
00:12:13,540 --> 00:12:15,310
I think that's actually the point of life.
376
00:12:15,550 --> 00:12:16,930
I think there's that.
377
00:12:16,930 --> 00:12:17,500
And honestly,
378
00:12:17,500 --> 00:12:20,020
the other thing I hear at this phase of business building
379
00:12:20,020 --> 00:12:22,990
from people is I'm just starting out.
380
00:12:23,230 --> 00:12:24,910
I can't charge those prices.
381
00:12:25,720 --> 00:12:26,740
Right. You feel like,
382
00:12:26,740 --> 00:12:28,030
because you were just starting out,
383
00:12:28,030 --> 00:12:31,240
you can't go justify selling a three or $4,000
384
00:12:31,240 --> 00:12:31,900
piece of wall art.
385
00:12:32,140 --> 00:12:32,950
But in all reality,
386
00:12:32,980 --> 00:12:33,520
you can't,
387
00:12:34,150 --> 00:12:35,320
your clients don't know.
388
00:12:35,320 --> 00:12:36,820
This might be a really horrible thing to say,
389
00:12:37,120 --> 00:12:40,960
clients don't know if your pictures are perfectly composed or Crispin
390
00:12:40,960 --> 00:12:41,860
and focus,
391
00:12:41,890 --> 00:12:45,790
right. Or if they're totally horrible and you edited them so
392
00:12:45,790 --> 00:12:48,250
badly, they look like dead people because their skin is blue.
393
00:12:48,250 --> 00:12:48,670
Like the,
394
00:12:48,690 --> 00:12:49,570
your clients don't know,
395
00:12:49,570 --> 00:12:51,610
they just see a picture of themselves with their dog or
396
00:12:51,610 --> 00:12:52,690
a cute dog.
397
00:12:53,020 --> 00:12:56,890
Right. So I think that's really important to remember is like,
398
00:12:57,010 --> 00:12:58,480
even when you're growing,
399
00:12:58,810 --> 00:12:59,950
you can still offer art.
400
00:12:59,950 --> 00:13:01,060
You can still sell things.
401
00:13:01,060 --> 00:13:03,880
You can still provide this amazing experience and make money.
402
00:13:04,330 --> 00:13:06,280
It just means that you might sell smaller.
403
00:13:06,400 --> 00:13:08,640
Cause maybe they don't want a 60 inch where their skin
404
00:13:08,650 --> 00:13:09,970
is not quite the right color.
405
00:13:10,750 --> 00:13:13,270
Or maybe they're not going to love like 40 images and
406
00:13:13,270 --> 00:13:13,960
want to buy an album.
407
00:13:13,990 --> 00:13:15,160
Maybe they only left 10.
408
00:13:15,220 --> 00:13:17,920
Right. But you can still charge well for those.
409
00:13:18,460 --> 00:13:19,900
Absolutely. Oh my gosh.
410
00:13:19,900 --> 00:13:21,250
Yeah. I look back,
411
00:13:22,090 --> 00:13:23,860
I look back at some of my early years.
412
00:13:23,860 --> 00:13:24,220
I'm like,
413
00:13:25,060 --> 00:13:26,320
oh my God.
414
00:13:26,350 --> 00:13:26,710
I like,
415
00:13:26,710 --> 00:13:28,510
I feel like I need to reach out to those clients
416
00:13:28,510 --> 00:13:28,810
and be like,
417
00:13:28,840 --> 00:13:30,310
I'm re I'm really sorry,
418
00:13:30,310 --> 00:13:32,170
because this is terrible.
419
00:13:32,650 --> 00:13:35,560
And oh yeah.
420
00:13:35,590 --> 00:13:39,640
And it is true because I actually started like everybody else.
421
00:13:39,970 --> 00:13:41,230
I started with the,
422
00:13:41,320 --> 00:13:43,180
oh, wait a minute.
423
00:13:43,420 --> 00:13:45,550
I make like $35,000
424
00:13:45,550 --> 00:13:49,240
a year in my current job as a zoological animal trainer.
425
00:13:49,750 --> 00:13:51,520
And which is like nothing.
426
00:13:51,850 --> 00:13:57,130
And if I became a photographer and I did a session
427
00:13:57,130 --> 00:13:59,140
and I charged $75,
428
00:13:59,140 --> 00:14:02,380
maybe even 150 for the session that gave them all the
429
00:14:02,380 --> 00:14:04,810
digitals, I'm only working for an hour.
430
00:14:07,180 --> 00:14:09,250
So I'm making $150 an hour.
431
00:14:09,280 --> 00:14:09,730
Oh my God,
432
00:14:09,730 --> 00:14:11,410
I'm going to make so much money.
433
00:14:12,130 --> 00:14:12,690
And yeah,
434
00:14:12,690 --> 00:14:14,800
I quickly realized that that's not actually the case.
435
00:14:16,330 --> 00:14:18,340
Yeah. I think back to those days,
436
00:14:18,340 --> 00:14:18,910
I remember that.
437
00:14:18,910 --> 00:14:22,180
And I'm really like doing my first price list and pricing
438
00:14:22,180 --> 00:14:24,610
on an eight by 10 for like $35.
439
00:14:24,610 --> 00:14:25,930
And I thought that was insane.
440
00:14:25,930 --> 00:14:29,380
And now my eight by tens or $195.
441
00:14:29,920 --> 00:14:30,670
Right. And I'm like,
442
00:14:31,270 --> 00:14:31,720
oh my gosh,
443
00:14:31,750 --> 00:14:34,420
me 10 years ago would have like laughed in my face.
444
00:14:34,540 --> 00:14:36,550
Right. But now I'm like,
445
00:14:36,580 --> 00:14:37,750
well, dang,
446
00:14:37,750 --> 00:14:40,120
it takes like so much money to run this business.
447
00:14:40,120 --> 00:14:44,350
I have no idea how many subscriptions and monthly payments and
448
00:14:44,350 --> 00:14:46,270
how much all of these things would add up to one
449
00:14:46,270 --> 00:14:50,710
day. You just can't really fathom what really goes into it
450
00:14:50,710 --> 00:14:51,680
when you're in the beginning.
451
00:14:51,890 --> 00:14:52,640
Right. For sure.
452
00:14:53,270 --> 00:14:56,390
Yeah. I think one of the challenges people see is they
453
00:14:56,390 --> 00:14:57,350
they're at that beginning.
454
00:14:57,350 --> 00:14:58,760
Right. And they're looking at,
455
00:14:58,760 --> 00:14:59,060
you know,
456
00:14:59,060 --> 00:15:00,740
people that have been in business for a long time and
457
00:15:00,740 --> 00:15:02,390
have these higher level prices.
458
00:15:02,780 --> 00:15:03,530
And they're thinking,
459
00:15:03,560 --> 00:15:03,980
you know,
460
00:15:04,160 --> 00:15:05,420
I'm not good enough to get there.
461
00:15:05,720 --> 00:15:06,860
I'm never gonna get there.
462
00:15:06,950 --> 00:15:08,630
I can never charge us in this market.
463
00:15:08,750 --> 00:15:10,490
The whole list of things,
464
00:15:10,880 --> 00:15:15,080
which how have you found like the best way to help
465
00:15:15,080 --> 00:15:16,400
people start to get over that?
466
00:15:16,400 --> 00:15:19,040
I tend to see people like starting to,
467
00:15:19,100 --> 00:15:19,400
you know,
468
00:15:19,400 --> 00:15:22,550
if they can see if somebody else has done it.
469
00:15:22,580 --> 00:15:23,240
So it's like,
470
00:15:23,330 --> 00:15:26,030
oh, somebody else had a $5,000
471
00:15:26,030 --> 00:15:28,010
sale in a market like mine.
472
00:15:28,100 --> 00:15:31,760
More like when they make that first incremental sale.
473
00:15:31,760 --> 00:15:34,670
So do you recommend the people like start to incrementally,
474
00:15:34,970 --> 00:15:38,000
raise their prices as they get a little bit more comfortable
475
00:15:38,000 --> 00:15:38,540
and like,
476
00:15:38,780 --> 00:15:39,560
believe that,
477
00:15:39,590 --> 00:15:39,830
oh my,
478
00:15:39,910 --> 00:15:42,530
I can do this or are you like a rip the
479
00:15:42,530 --> 00:15:43,790
bandaid off kind of person.
480
00:15:43,790 --> 00:15:45,440
That's like Jack them up,
481
00:15:45,590 --> 00:15:46,550
get them up there now.
482
00:15:48,110 --> 00:15:49,130
So here's how,
483
00:15:49,160 --> 00:15:50,540
here's my process and this,
484
00:15:50,540 --> 00:15:52,100
and here's kind of how I do it.
485
00:15:52,760 --> 00:15:53,960
You have to figure out what you want to make in
486
00:15:53,960 --> 00:15:54,470
your pocket.
487
00:15:54,800 --> 00:15:56,060
Not right now,
488
00:15:56,090 --> 00:15:57,380
not two years from now,
489
00:15:57,380 --> 00:15:58,370
not three years from now,
490
00:15:58,430 --> 00:15:59,840
like five years down the road,
491
00:15:59,840 --> 00:16:01,550
when you're running your business full time,
492
00:16:01,580 --> 00:16:03,080
you're living the life you love.
493
00:16:03,620 --> 00:16:05,240
You have to know what that looks like.
494
00:16:05,600 --> 00:16:07,880
And the reason is I really think if you don't know
495
00:16:07,880 --> 00:16:10,160
that end of what,
496
00:16:10,160 --> 00:16:11,870
I really need a few years down the road,
497
00:16:11,900 --> 00:16:12,710
when I'm doing this,
498
00:16:12,710 --> 00:16:15,920
full-time living the life I want going on vacations,
499
00:16:16,520 --> 00:16:17,420
buying new cars,
500
00:16:17,420 --> 00:16:19,220
doing whatever it is I want to do for my family
501
00:16:19,220 --> 00:16:19,910
and my life.
502
00:16:20,450 --> 00:16:22,280
If we don't know what that number is here,
503
00:16:22,640 --> 00:16:25,340
then what happens is we're creating numbers every year that are
504
00:16:25,340 --> 00:16:27,170
kind of just mint,
505
00:16:27,620 --> 00:16:29,120
not really with purpose.
506
00:16:29,690 --> 00:16:31,850
And every year we're looking at our numbers and saying,
507
00:16:31,880 --> 00:16:32,930
I didn't make enough money.
508
00:16:32,930 --> 00:16:33,770
I need to revise.
509
00:16:33,830 --> 00:16:34,790
I didn't make enough money.
510
00:16:34,790 --> 00:16:35,570
I need to revise.
511
00:16:35,570 --> 00:16:36,530
I didn't make enough money.
512
00:16:36,530 --> 00:16:37,490
I need to revise.
513
00:16:38,030 --> 00:16:40,580
Whereas if you reverse engineer this and you start at the
514
00:16:40,580 --> 00:16:41,900
end goal and you say,
515
00:16:41,990 --> 00:16:44,750
I need to get to this end goal to do all
516
00:16:44,750 --> 00:16:45,410
the things.
517
00:16:46,250 --> 00:16:49,610
And you set up your entire business around this end goal.
518
00:16:49,610 --> 00:16:51,260
Even if you're at the very beginning,
519
00:16:52,040 --> 00:16:54,650
the thing you don't have to reinvent the wheel every year,
520
00:16:54,650 --> 00:16:55,310
trying to get there,
521
00:16:55,550 --> 00:16:57,230
you can just get better.
522
00:16:57,440 --> 00:16:58,850
You get better at selling albums,
523
00:16:59,150 --> 00:17:00,920
you get better at producing quality images.
524
00:17:00,920 --> 00:17:01,910
So you sell bigger art,
525
00:17:02,060 --> 00:17:03,950
but you don't have to change things constantly.
526
00:17:04,430 --> 00:17:04,970
And you know,
527
00:17:05,420 --> 00:17:06,290
I do understand,
528
00:17:06,290 --> 00:17:09,230
like if I tell some people like go charge $195 for
529
00:17:09,230 --> 00:17:09,770
an eight by 10,
530
00:17:09,770 --> 00:17:11,660
it's going to be really out of their comfort zone.
531
00:17:12,500 --> 00:17:16,070
And I had a conversation with one of my coaching clients
532
00:17:16,070 --> 00:17:16,370
the other day.
533
00:17:16,370 --> 00:17:16,910
And she goes,
534
00:17:17,810 --> 00:17:18,830
I saw I had one sale.
535
00:17:18,830 --> 00:17:19,370
That was really good.
536
00:17:19,370 --> 00:17:20,960
And then I had another sale that was scanned at me.
537
00:17:21,410 --> 00:17:21,830
And I was like,
538
00:17:22,150 --> 00:17:23,570
what do you have your eight by tens at?
539
00:17:24,260 --> 00:17:24,950
And she told me,
540
00:17:24,950 --> 00:17:25,520
and I said,
541
00:17:25,940 --> 00:17:29,120
didn't I recommend like 1 45 for your eight by tens.
542
00:17:29,120 --> 00:17:30,560
And she goes,
543
00:17:30,590 --> 00:17:32,720
yeah, but I was really scared to do it.
544
00:17:32,720 --> 00:17:33,200
And she goes,
545
00:17:33,200 --> 00:17:34,820
but now I recognize I need to do it.
546
00:17:34,820 --> 00:17:35,360
And I said,
547
00:17:35,360 --> 00:17:37,760
go back to your last year out of how many,
548
00:17:37,760 --> 00:17:38,660
eight by tens you sold,
549
00:17:39,560 --> 00:17:42,320
if you would have sold them for what I recommended,
550
00:17:42,740 --> 00:17:44,210
how much more money would you have made?
551
00:17:45,020 --> 00:17:45,800
And she goes,
552
00:17:46,280 --> 00:17:47,060
oh man,
553
00:17:47,060 --> 00:17:47,480
you're right.
554
00:17:51,150 --> 00:17:52,620
Yeah. Yeah.
555
00:17:52,710 --> 00:17:53,760
Oh for sure.
556
00:17:53,910 --> 00:17:56,040
And the other thing that happens when you do it,
557
00:17:56,040 --> 00:17:59,520
the way you've recommended there is when you're raising your prices
558
00:17:59,520 --> 00:18:00,300
every year,
559
00:18:00,570 --> 00:18:00,960
you know,
560
00:18:00,960 --> 00:18:03,510
maybe the clients that you had that first year,
561
00:18:04,140 --> 00:18:06,150
they're not going to follow you when you have like a
562
00:18:06,300 --> 00:18:08,700
$500 average to all of a sudden you have like a
563
00:18:08,700 --> 00:18:10,050
$5,000 average.
564
00:18:10,380 --> 00:18:12,900
But if you're starting those prices out,
565
00:18:12,960 --> 00:18:13,470
you know,
566
00:18:13,530 --> 00:18:16,800
with at least a multiple thousand dollar average is your goal.
567
00:18:17,340 --> 00:18:22,350
Those clients in those recommendations or referrals you get from those
568
00:18:22,350 --> 00:18:24,510
clients will continue to stick with your business.
569
00:18:24,840 --> 00:18:26,280
Whereas if you're going from like,
570
00:18:26,310 --> 00:18:27,240
oh, I'm shooting burn,
571
00:18:27,270 --> 00:18:28,500
oh, now I'm products.
572
00:18:28,530 --> 00:18:30,330
Oh, now I need to raise these products.
573
00:18:30,360 --> 00:18:32,190
Oh, I need to raise these products again.
574
00:18:32,580 --> 00:18:36,090
You're basically finding a whole new client every time You,
575
00:18:36,390 --> 00:18:36,630
you know,
576
00:18:36,630 --> 00:18:38,580
I think you are going to lose some of your clients,
577
00:18:38,790 --> 00:18:41,100
but it doesn't mean you're going to lose everyone.
578
00:18:41,100 --> 00:18:43,410
And I can think of two examples,
579
00:18:43,410 --> 00:18:44,490
just off the top of my head.
580
00:18:45,510 --> 00:18:48,090
I had a girl who went from shooting burn to IPS
581
00:18:48,090 --> 00:18:48,690
full on.
582
00:18:49,740 --> 00:18:51,840
I think it was her first or second client.
583
00:18:51,870 --> 00:18:52,800
It could have been her second.
584
00:18:53,190 --> 00:18:55,980
She, they were shooting Burton client booked on shoot and burn,
585
00:18:55,980 --> 00:18:59,070
got all their digital files to did a reveal with them.
586
00:19:00,300 --> 00:19:02,520
Guess how much money they spent at their reveal,
587
00:19:02,550 --> 00:19:03,840
even though they had all their digitals,
588
00:19:04,080 --> 00:19:06,210
Tell me $14,000.
589
00:19:06,240 --> 00:19:07,230
Oh My God.
590
00:19:08,850 --> 00:19:09,540
And she was like,
591
00:19:10,380 --> 00:19:11,820
holy smokes.
592
00:19:11,820 --> 00:19:13,500
Like, is this real life?
593
00:19:13,530 --> 00:19:14,880
Did this really happen?
594
00:19:14,880 --> 00:19:17,760
Right? And so that's kind of one example.
595
00:19:17,760 --> 00:19:20,970
Like you can still sell things and you can still transition
596
00:19:20,970 --> 00:19:23,880
your current shoot and burn clients over to IPS and they
597
00:19:23,880 --> 00:19:24,810
will still spend money.
598
00:19:25,830 --> 00:19:27,900
And the other thing is you will lose some of your
599
00:19:27,900 --> 00:19:30,150
shoot and burn clients that came back to you.
600
00:19:30,210 --> 00:19:33,120
But there's a chance you're shooting burn clients that maybe spent
601
00:19:33,120 --> 00:19:35,460
$250. One of my girls,
602
00:19:35,460 --> 00:19:37,650
she had a shoot and burn client that was $250.
603
00:19:37,830 --> 00:19:39,690
And they did portraits a few years ago.
604
00:19:40,170 --> 00:19:42,450
They came back for one of their kid's senior portraits and
605
00:19:42,450 --> 00:19:44,160
they spent like $4,500.
606
00:19:44,250 --> 00:19:47,370
Right. So there is a chance you might keep some of
607
00:19:47,370 --> 00:19:49,050
them and they also might go,
608
00:19:49,080 --> 00:19:50,880
man, I wish you would have done this before.
609
00:19:52,490 --> 00:19:55,790
Yeah, I think so many people get in their head of
610
00:19:55,820 --> 00:19:59,030
so worried about what other people are going to think about
611
00:19:59,030 --> 00:20:03,470
them and what their prices will cause people to think about
612
00:20:03,470 --> 00:20:08,510
them. Usually it's with whatever they are thinking their I'm,
613
00:20:08,510 --> 00:20:09,580
what's the word I'm looking for.
614
00:20:09,590 --> 00:20:11,060
I'm not reflecting projecting.
615
00:20:11,060 --> 00:20:14,390
They're projecting their thoughts about people that charge a lot of
616
00:20:14,390 --> 00:20:18,440
money based on what other people they think other people will
617
00:20:18,440 --> 00:20:19,250
think about them.
618
00:20:19,910 --> 00:20:21,350
But I mean,
619
00:20:21,350 --> 00:20:22,430
in reality,
620
00:20:22,790 --> 00:20:26,750
we're doing such a service for our potential clients that,
621
00:20:26,750 --> 00:20:28,010
yeah, it's not the right fit,
622
00:20:28,010 --> 00:20:30,950
the boutique business with the products and the high end service
623
00:20:30,950 --> 00:20:32,000
and the higher price tag,
624
00:20:32,330 --> 00:20:33,680
isn't the right fit for everybody.
625
00:20:33,800 --> 00:20:34,490
And that's fine.
626
00:20:34,520 --> 00:20:35,090
You know,
627
00:20:35,450 --> 00:20:36,080
Ruth's Chris,
628
00:20:36,080 --> 00:20:37,070
isn't the right fit for everybody.
629
00:20:37,070 --> 00:20:38,090
Sometimes you want McDonald's.
630
00:20:38,180 --> 00:20:42,680
But when you're able to totally lost my train of thought
631
00:20:42,680 --> 00:20:43,250
here, hold on,
632
00:20:43,430 --> 00:20:43,820
hold on.
633
00:20:45,110 --> 00:20:45,500
All right.
634
00:20:45,950 --> 00:20:49,000
Oh, I totally lost my train of thought there.
635
00:20:49,030 --> 00:20:52,990
So if this entry back from wherever Corinda just finished,
636
00:20:53,020 --> 00:20:53,890
does it make sense?
637
00:20:54,040 --> 00:20:55,030
That's a hundred percent.
638
00:20:55,030 --> 00:20:59,830
Why? So we're jumping back into this about moving from the
639
00:20:59,830 --> 00:21:01,870
shoot and burn to that high end.
640
00:21:02,200 --> 00:21:03,550
And oh gosh.
641
00:21:03,580 --> 00:21:05,770
Now I remember now I remember what I was going to
642
00:21:05,770 --> 00:21:09,940
say. And it truly is such an incredible service that we're
643
00:21:09,940 --> 00:21:11,530
offering our clients,
644
00:21:11,860 --> 00:21:13,920
that the,
645
00:21:13,920 --> 00:21:18,310
the, the people that are spending that money are not,
646
00:21:18,730 --> 00:21:22,270
they're not judging us for that price.
647
00:21:22,570 --> 00:21:26,350
They are excited to invest in this because they are finding
648
00:21:26,380 --> 00:21:28,720
a tremendous amount of value in it.
649
00:21:29,560 --> 00:21:31,240
And one of the things I make everybody do,
650
00:21:31,240 --> 00:21:31,690
I, I,
651
00:21:31,900 --> 00:21:35,110
I've probably said this exercise 37 times on the podcast,
652
00:21:35,110 --> 00:21:36,040
but I'm gonna say it again.
653
00:21:36,370 --> 00:21:37,570
And that is,
654
00:21:37,780 --> 00:21:42,400
if you are looking at your pricing in feeling like,
655
00:21:43,000 --> 00:21:43,600
oh my God,
656
00:21:43,600 --> 00:21:44,500
people are gonna judge me.
657
00:21:44,500 --> 00:21:44,920
People are,
658
00:21:44,920 --> 00:21:46,240
think I'm going to greedy.
659
00:21:46,390 --> 00:21:47,740
I'm just trying to like,
660
00:21:48,340 --> 00:21:49,900
get one over on them.
661
00:21:49,930 --> 00:21:50,380
You know,
662
00:21:50,380 --> 00:21:53,560
whatever you're projecting that they're thinking about you.
663
00:21:54,070 --> 00:21:56,740
I want you to kind of flip that to a time
664
00:21:56,740 --> 00:21:59,890
when you were purchasing something that you were maybe really excited
665
00:21:59,890 --> 00:22:01,840
about, no matter what the price point,
666
00:22:01,840 --> 00:22:04,300
but especially if that was a little bit of a splurge,
667
00:22:04,360 --> 00:22:05,410
maybe it was a vacation.
668
00:22:05,410 --> 00:22:06,280
Maybe it was a meal.
669
00:22:06,280 --> 00:22:07,170
Maybe it was closed.
670
00:22:07,170 --> 00:22:07,870
Maybe it was a first,
671
00:22:07,870 --> 00:22:08,710
maybe it was a horse,
672
00:22:08,830 --> 00:22:12,220
whatever. I want you to remember,
673
00:22:12,220 --> 00:22:15,280
like what it felt like to spend that money,
674
00:22:15,730 --> 00:22:19,780
what it felt like when you were finding out the details
675
00:22:19,780 --> 00:22:20,320
about it.
676
00:22:20,320 --> 00:22:24,370
Like when you go to a nice restaurant and then your
677
00:22:24,370 --> 00:22:28,270
bill comes and it's like $200 for two of you and
678
00:22:28,270 --> 00:22:29,980
a nice dine out or used,
679
00:22:30,160 --> 00:22:32,350
like looking at that server that brought you the bill.
680
00:22:32,350 --> 00:22:32,890
And I'm like,
681
00:22:33,490 --> 00:22:35,080
can't believe you charge this.
682
00:22:35,110 --> 00:22:36,000
Like, no,
683
00:22:36,070 --> 00:22:37,060
you knew what the price is,
684
00:22:37,060 --> 00:22:39,160
where you went and you were excited about it and you
685
00:22:39,160 --> 00:22:40,930
hopefully had a wonderful experience.
686
00:22:41,530 --> 00:22:42,490
So our clients feel the same.
687
00:22:43,210 --> 00:22:44,500
Yeah. That was My tangent.
688
00:22:46,630 --> 00:22:46,960
I agree.
689
00:22:46,960 --> 00:22:49,750
I always say you want to be like the Louis Vuitton
690
00:22:49,750 --> 00:22:52,420
store. You want your portraits to be like the one purse
691
00:22:52,420 --> 00:22:53,710
on the shelf at the lights.
692
00:22:54,280 --> 00:22:55,420
When you walk into the store,
693
00:22:55,420 --> 00:22:59,050
you want to be offered champagne and ask how your day
694
00:22:59,050 --> 00:23:00,640
was and catered to.
695
00:23:01,060 --> 00:23:04,300
Right. And if we strive to be like that,
696
00:23:04,300 --> 00:23:08,530
as opposed to going in scouting through the racks at like
697
00:23:08,800 --> 00:23:10,090
Ross or something,
698
00:23:10,810 --> 00:23:13,900
like, that's what we're trying to do that in its simplest
699
00:23:13,900 --> 00:23:16,720
form. And it's so valuable to like,
700
00:23:17,140 --> 00:23:18,100
recognize like,
701
00:23:18,220 --> 00:23:20,260
oh, that's the goal here?
702
00:23:20,680 --> 00:23:22,510
Huh? That's the goal in the,
703
00:23:22,630 --> 00:23:26,860
there are so many people that will gladly pay for that
704
00:23:26,860 --> 00:23:27,670
extra service.
705
00:23:27,970 --> 00:23:30,100
And I'm sure that all of us have that in our
706
00:23:30,100 --> 00:23:32,560
life to have certain places that we do like to pay
707
00:23:32,560 --> 00:23:34,960
for that extra service and maybe other places that we don't.
708
00:23:35,320 --> 00:23:36,310
So, you know,
709
00:23:36,310 --> 00:23:38,500
there's going to be things in our life like purses for
710
00:23:38,500 --> 00:23:39,670
me, like not a chance,
711
00:23:39,700 --> 00:23:41,230
like I don't even carry a purse,
712
00:23:41,230 --> 00:23:44,080
but actually just had to order a new car because my
713
00:23:44,080 --> 00:23:47,750
car is like almost 15 old and it's one of the
714
00:23:47,750 --> 00:23:48,380
key fobs.
715
00:23:48,380 --> 00:23:48,860
And I'm like,
716
00:23:49,850 --> 00:23:50,180
damn it.
717
00:23:50,180 --> 00:23:53,780
I'm just going to have to get a purse because I'm
718
00:23:53,780 --> 00:23:55,550
just going to lose this all the time.
719
00:23:56,540 --> 00:23:57,260
And you know,
720
00:23:57,260 --> 00:23:57,890
and we're,
721
00:23:57,900 --> 00:24:03,170
I will definitely splurge on a horse or traveling or dining,
722
00:24:03,200 --> 00:24:04,400
but you know,
723
00:24:04,730 --> 00:24:05,750
other things,
724
00:24:06,620 --> 00:24:08,780
not so much like clothes,
725
00:24:08,810 --> 00:24:11,570
no, I'm not gonna buy any clothes it's like target or
726
00:24:11,570 --> 00:24:14,450
Costco. I think the thing about the reason I liked the
727
00:24:14,450 --> 00:24:17,630
Louis Vuitton analogy is because there are people that will walk
728
00:24:17,630 --> 00:24:20,330
past the Louis Vuitton store and they'll stare at that person
729
00:24:20,330 --> 00:24:21,620
go. I want that.
730
00:24:22,220 --> 00:24:24,020
And they will literally like,
731
00:24:24,170 --> 00:24:27,620
just be in awe and be enamored with the idea of
732
00:24:27,620 --> 00:24:29,030
having this right.
733
00:24:29,540 --> 00:24:32,540
And they will save their pennies to go buy that purse.
734
00:24:32,780 --> 00:24:35,120
Even if they are not traditionally the person that could walk
735
00:24:35,120 --> 00:24:37,370
in the store and just here's my credit card to buy
736
00:24:37,370 --> 00:24:40,340
it. And the same thing can apply for us in our
737
00:24:40,340 --> 00:24:44,090
clients. We can have clients that save their pennies because we
738
00:24:44,090 --> 00:24:46,610
have built ourselves up to be that purse on the shelf
739
00:24:46,610 --> 00:24:49,250
that they have been just lusting over for so long.
740
00:24:50,000 --> 00:24:51,830
And we can also have the clients that just walk in
741
00:24:51,830 --> 00:24:52,520
the store by,
742
00:24:52,520 --> 00:24:54,740
cause they walked by and saw it and were like here,
743
00:24:54,740 --> 00:24:55,670
swipe my credit card.
744
00:24:56,090 --> 00:24:57,560
Right. Both of those people.
745
00:24:58,280 --> 00:25:00,170
And they're not the same person,
746
00:25:01,040 --> 00:25:03,440
but we have both of those people by building value in
747
00:25:03,440 --> 00:25:04,460
what we do for our clients.
748
00:25:05,060 --> 00:25:05,990
Yeah. Yeah.
749
00:25:06,200 --> 00:25:08,000
I think so many people get hung up.
750
00:25:08,000 --> 00:25:10,040
They hear that build value and they're just like,
751
00:25:10,700 --> 00:25:11,090
oh my God.
752
00:25:11,110 --> 00:25:12,320
But how,
753
00:25:12,740 --> 00:25:13,280
and it's,
754
00:25:13,700 --> 00:25:14,750
it's really,
755
00:25:14,780 --> 00:25:15,050
I mean,
756
00:25:15,050 --> 00:25:16,010
just kind of what we're,
757
00:25:16,010 --> 00:25:21,230
we're talking about of having a beautiful product of having service
758
00:25:21,500 --> 00:25:27,290
of going through your process and trying to determine like,
759
00:25:27,440 --> 00:25:27,890
all right,
760
00:25:28,190 --> 00:25:30,440
where can I make this easier for my client?
761
00:25:30,440 --> 00:25:32,690
Where can I make this feel more luxurious?
762
00:25:32,930 --> 00:25:34,850
Where can I serve them better?
763
00:25:34,850 --> 00:25:36,860
Like how can I make it easier for them?
764
00:25:37,970 --> 00:25:39,860
And that's really it.
765
00:25:39,860 --> 00:25:43,880
And then being able to take that and showcase it on
766
00:25:43,880 --> 00:25:47,480
your website or in your marketing of being able to just
767
00:25:47,480 --> 00:25:49,400
be able to speak to that difference of,
768
00:25:49,400 --> 00:25:51,740
Hey, like I'm going to take care of you throughout this
769
00:25:51,740 --> 00:25:55,340
whole process and what we're going to create together.
770
00:25:55,400 --> 00:25:58,610
You're going to love for a lifetime and it's high quality
771
00:25:58,610 --> 00:25:59,900
and XYZ.
772
00:26:00,350 --> 00:26:03,500
So I think a lot of people make that building value
773
00:26:03,650 --> 00:26:04,610
way too complicated.
774
00:26:05,390 --> 00:26:11,210
No, I think it's about solving the problems before they even
775
00:26:11,210 --> 00:26:15,380
know telling them you're going to solve their problems before they
776
00:26:15,380 --> 00:26:17,960
even think about the problem before your client has a chance
777
00:26:17,960 --> 00:26:18,380
to say,
778
00:26:18,800 --> 00:26:19,190
I'm worried,
779
00:26:19,190 --> 00:26:20,450
I'm going to look fat in my portraits.
780
00:26:20,450 --> 00:26:21,140
You're already saying,
781
00:26:21,140 --> 00:26:21,500
don't worry.
782
00:26:21,500 --> 00:26:23,810
You're going to look great for your clients telling you,
783
00:26:23,810 --> 00:26:24,770
I don't know what to wear.
784
00:26:24,800 --> 00:26:25,220
You're saying,
785
00:26:25,220 --> 00:26:25,610
don't worry.
786
00:26:25,640 --> 00:26:28,640
I got you before your client says my dog's in 88.
787
00:26:28,640 --> 00:26:29,900
I don't think he's going to behave.
788
00:26:29,900 --> 00:26:30,560
You're already saying,
789
00:26:30,560 --> 00:26:31,070
don't worry.
790
00:26:31,280 --> 00:26:32,330
All the dogs are idiots.
791
00:26:32,390 --> 00:26:33,050
I got you.
792
00:26:34,550 --> 00:26:35,270
Yep. Yeah,
793
00:26:35,300 --> 00:26:39,020
absolutely. And then they can approach it so much more excited
794
00:26:39,020 --> 00:26:40,310
and relaxed.
795
00:26:40,310 --> 00:26:44,280
And then that experience is at a higher,
796
00:26:44,760 --> 00:26:46,410
a higher value level for them.
797
00:26:46,410 --> 00:26:47,610
Like they enjoy it even more.
798
00:26:47,610 --> 00:26:50,370
So when they then sit down for your ordering appointment later
799
00:26:50,370 --> 00:26:54,060
on, like they already have all this positive association and then
800
00:26:54,060 --> 00:26:55,470
the icing on the cake is here.
801
00:26:55,470 --> 00:26:56,790
These beautiful images.
802
00:26:57,300 --> 00:27:03,510
I mean done An interesting thing that I've had clients say
803
00:27:03,510 --> 00:27:04,500
to me before is like,
804
00:27:05,250 --> 00:27:07,290
okay, now when I get to the pricing,
805
00:27:07,290 --> 00:27:08,010
part of my info call,
806
00:27:08,010 --> 00:27:08,220
they're like,
807
00:27:08,220 --> 00:27:09,210
okay, yeah,
808
00:27:09,240 --> 00:27:10,530
I'm ready to hear about the price.
809
00:27:10,710 --> 00:27:11,010
And they're like,
810
00:27:11,010 --> 00:27:12,600
I know it's going to be an investment because I know
811
00:27:12,600 --> 00:27:14,790
you do all of these things and it's probably going to
812
00:27:14,790 --> 00:27:15,330
be so expensive.
813
00:27:15,330 --> 00:27:15,870
I can't afford it,
814
00:27:15,870 --> 00:27:17,250
but hopefully I can figure it out.
815
00:27:18,270 --> 00:27:18,750
And I'm like,
816
00:27:19,080 --> 00:27:20,550
I've built the value before they got here.
817
00:27:20,580 --> 00:27:22,830
They know they're going to spend a lot of money here
818
00:27:22,980 --> 00:27:24,930
before they even pick up the phone and talk to me,
819
00:27:25,290 --> 00:27:26,610
which is a cool feeling to have.
820
00:27:27,210 --> 00:27:28,560
Absolutely. Yeah.
821
00:27:28,590 --> 00:27:29,490
That's fantastic.
822
00:27:30,270 --> 00:27:31,620
One of the things I want to touch on,
823
00:27:31,620 --> 00:27:33,720
cause I love talking about mindset.
824
00:27:33,990 --> 00:27:39,510
Are there any potential mindset shifts that you remember going through
825
00:27:39,930 --> 00:27:41,340
that helped you Uplevel your business?
826
00:27:41,760 --> 00:27:42,240
Oh yeah.
827
00:27:42,510 --> 00:27:45,690
So my mindset journey has been an interesting one.
828
00:27:46,800 --> 00:27:50,850
I was driving to the barn one day and I literally
829
00:27:50,850 --> 00:27:52,920
remember where it was out on the road and driving to
830
00:27:52,920 --> 00:27:53,490
the barn.
831
00:27:54,090 --> 00:27:55,860
And I remember thinking to myself,
832
00:27:56,160 --> 00:27:56,790
you know what,
833
00:27:57,300 --> 00:27:59,520
my client's spending money with me freaks me out.
834
00:28:00,960 --> 00:28:03,480
The thought of them swiping a credit card scares me.
835
00:28:04,920 --> 00:28:06,210
Maybe I need to fix this.
836
00:28:06,210 --> 00:28:07,500
Maybe there's a solution.
837
00:28:07,710 --> 00:28:09,660
And I literally got to the barn,
838
00:28:09,690 --> 00:28:10,390
pulled out my phone,
839
00:28:10,410 --> 00:28:11,880
search money mindset coach.
840
00:28:12,630 --> 00:28:17,790
And I contacted the first person that pulled up on Google,
841
00:28:18,450 --> 00:28:19,320
set up a phone call.
842
00:28:19,350 --> 00:28:20,520
And I talked to her and I was like,
843
00:28:20,580 --> 00:28:22,260
oh, I am so screwed up.
844
00:28:22,290 --> 00:28:23,100
My parents,
845
00:28:23,130 --> 00:28:23,880
my childhood,
846
00:28:23,880 --> 00:28:25,740
everything about my life has screwed me.
847
00:28:28,020 --> 00:28:31,590
And I began to realize like I had all of these
848
00:28:31,590 --> 00:28:35,880
thoughts and these feelings and these insecurities about money and what
849
00:28:35,880 --> 00:28:38,460
they were doing was it was boiling down to,
850
00:28:38,910 --> 00:28:41,280
at my reveal when I was asking for money,
851
00:28:41,820 --> 00:28:43,020
it made me so uncomfortable.
852
00:28:43,320 --> 00:28:46,680
And when I talked about my pricing from the info call
853
00:28:46,830 --> 00:28:48,690
to the planning call or whatever part,
854
00:28:48,690 --> 00:28:49,230
it might've been,
855
00:28:49,260 --> 00:28:50,910
I was always scared to say my prices.
856
00:28:51,810 --> 00:28:53,700
If I would've said to a client,
857
00:28:54,000 --> 00:28:57,510
your total is $14,362.
858
00:28:58,140 --> 00:28:59,910
I would have been your totals 30.
859
00:28:59,920 --> 00:29:01,500
I would have like typed it on the computer and like
860
00:29:01,590 --> 00:29:02,490
shown it in my phone.
861
00:29:02,490 --> 00:29:04,580
I wouldn't even be able to say The next slide it
862
00:29:04,580 --> 00:29:05,450
across the table.
863
00:29:05,480 --> 00:29:07,460
Like they do in the movies for like a little secret
864
00:29:07,460 --> 00:29:08,690
offer. And I'm like,
865
00:29:08,720 --> 00:29:11,000
okay, it'll be $14,362.
866
00:29:11,000 --> 00:29:11,780
How would you like to pay?
867
00:29:11,810 --> 00:29:13,160
You want to swipe your Amex card?
868
00:29:13,190 --> 00:29:13,670
Okay, great.
869
00:29:13,670 --> 00:29:14,030
By me.
870
00:29:14,630 --> 00:29:16,640
And actually for a long time,
871
00:29:16,670 --> 00:29:18,530
when I did weddings and newborns,
872
00:29:18,770 --> 00:29:20,330
I didn't take credit cards.
873
00:29:20,510 --> 00:29:23,030
I only took cash and checks Really.
874
00:29:23,300 --> 00:29:26,180
And I think it was my way of subconsciously feeling like
875
00:29:26,180 --> 00:29:27,920
if someone was paying with a credit card,
876
00:29:27,920 --> 00:29:29,240
they were going into debt for me.
877
00:29:32,150 --> 00:29:35,210
And I think recognizing like,
878
00:29:35,330 --> 00:29:36,770
when you talk about money,
879
00:29:36,800 --> 00:29:38,750
if you recognize resistance,
880
00:29:39,500 --> 00:29:41,270
tightness in your chest,
881
00:29:41,650 --> 00:29:43,900
your voice changing,
882
00:29:43,960 --> 00:29:46,690
or just like you avoid the topic in general,
883
00:29:47,470 --> 00:29:50,500
that's your sign that you have to fix this because it
884
00:29:50,500 --> 00:29:51,820
will sabotage you.
885
00:29:52,780 --> 00:29:54,910
The other thing that I've kind of learned on this money
886
00:29:54,910 --> 00:29:56,110
mindset, I call it,
887
00:29:56,110 --> 00:30:00,160
my Wu journey is that we have to accept that we
888
00:30:00,160 --> 00:30:03,160
can spend money and we can receive money.
889
00:30:04,630 --> 00:30:07,480
And even something as simple as I'm gonna say this,
890
00:30:07,480 --> 00:30:09,070
this people might get mad at me,
891
00:30:09,310 --> 00:30:10,780
like going to Dave Ramsey.
892
00:30:10,780 --> 00:30:11,590
After I got married,
893
00:30:11,590 --> 00:30:14,170
we went to Dave Ramsey class and we learned that we
894
00:30:14,170 --> 00:30:15,370
weren't supposed to spend money.
895
00:30:15,430 --> 00:30:17,230
We were supposed to save and pay off all of our
896
00:30:17,230 --> 00:30:19,090
debt and not have any fun.
897
00:30:19,090 --> 00:30:21,430
It felt like every penny had to go to debt.
898
00:30:21,820 --> 00:30:22,380
Right. Right.
899
00:30:22,480 --> 00:30:24,370
And I had become a bit of this.
900
00:30:24,370 --> 00:30:27,760
Like I was hoarding my money and I was paying off
901
00:30:27,760 --> 00:30:31,330
my debts and I wasn't doing anything fun and I wasn't
902
00:30:31,330 --> 00:30:32,290
releasing my money.
903
00:30:32,290 --> 00:30:33,790
And just knowing it's fine.
904
00:30:33,790 --> 00:30:34,750
It's going to come back to me.
905
00:30:35,440 --> 00:30:38,350
And dealing with my money mindset has been a blessing and
906
00:30:38,350 --> 00:30:41,260
a little bit of a curse sometimes because now I'm like,
907
00:30:41,590 --> 00:30:44,320
we went to a furniture store and it's closing down and
908
00:30:44,320 --> 00:30:45,400
I love this store.
909
00:30:45,400 --> 00:30:47,260
And there were all these light fixtures and I've been dying
910
00:30:47,260 --> 00:30:48,730
to replace the light fixtures in our house.
911
00:30:48,730 --> 00:30:49,090
And I'm like,
912
00:30:49,150 --> 00:30:50,290
oh, I'll take that.
913
00:30:53,320 --> 00:30:54,340
And how much is that going to be?
914
00:30:54,370 --> 00:30:54,850
Okay, cool.
915
00:30:54,850 --> 00:30:55,600
Here's the credit card?
916
00:30:55,600 --> 00:30:56,140
Swipe it.
917
00:30:56,350 --> 00:30:58,000
I just need to book one more client.
918
00:30:58,390 --> 00:30:59,590
Okay. That was $3,000.
919
00:30:59,590 --> 00:31:00,610
I just need a $3,000
920
00:31:00,610 --> 00:31:01,330
client. No big deal,
921
00:31:02,110 --> 00:31:03,910
Right? Yes.
922
00:31:04,060 --> 00:31:04,960
Yeah. That's it,
923
00:31:04,990 --> 00:31:06,010
that's a huge,
924
00:31:06,270 --> 00:31:07,000
a huge one.
925
00:31:07,660 --> 00:31:09,280
I'd love to talk about this too.
926
00:31:09,280 --> 00:31:11,260
And that resistance,
927
00:31:11,260 --> 00:31:11,980
whether it's money,
928
00:31:11,980 --> 00:31:13,030
mindset or anything else,
929
00:31:13,030 --> 00:31:14,710
wherever you're feeling that resistance,
930
00:31:14,740 --> 00:31:19,210
like there's something that uncovered there because that's kind of our
931
00:31:19,330 --> 00:31:20,830
internal barometer of like,
932
00:31:21,030 --> 00:31:21,820
do you know,
933
00:31:21,820 --> 00:31:23,590
there's something here to pay attention to.
934
00:31:23,920 --> 00:31:26,620
And I also love the conversation of the flow of money
935
00:31:26,860 --> 00:31:28,840
because that's huge.
936
00:31:29,170 --> 00:31:30,010
And you know,
937
00:31:30,010 --> 00:31:31,960
we all know terrible,
938
00:31:31,960 --> 00:31:34,330
sad stories of people that were gone way too young.
939
00:31:34,660 --> 00:31:35,350
And it's like,
940
00:31:35,920 --> 00:31:39,460
I, I'm not available to like just work,
941
00:31:39,460 --> 00:31:40,000
work, work,
942
00:31:40,000 --> 00:31:40,510
work, work,
943
00:31:40,510 --> 00:31:42,730
and not enjoy my life until I get to like this,
944
00:31:42,730 --> 00:31:43,030
you know,
945
00:31:43,030 --> 00:31:44,620
mystical retirement age.
946
00:31:44,620 --> 00:31:45,370
And then,
947
00:31:45,730 --> 00:31:47,110
then I'll start having fun.
948
00:31:47,140 --> 00:31:47,800
Like, no,
949
00:31:47,800 --> 00:31:48,430
no, no.
950
00:31:49,540 --> 00:31:51,340
That's absolutely not.
951
00:31:51,340 --> 00:31:53,440
Okay for me On this topic.
952
00:31:53,590 --> 00:31:57,550
It is so important for you to go hire other photographers,
953
00:31:58,930 --> 00:32:00,520
Pay them full price,
954
00:32:01,390 --> 00:32:03,370
buy the products from them.
955
00:32:03,730 --> 00:32:05,710
We all know that you can buy the products yourself.
956
00:32:05,740 --> 00:32:06,610
If they give you the digitals,
957
00:32:06,880 --> 00:32:07,660
don't do that.
958
00:32:08,590 --> 00:32:09,580
You go,
959
00:32:10,150 --> 00:32:11,560
you design wallet with them.
960
00:32:11,800 --> 00:32:13,540
You buy the wallet for your house,
961
00:32:13,570 --> 00:32:14,680
you do the thing.
962
00:32:15,070 --> 00:32:17,500
And sometimes that's going to mean that you go into it
963
00:32:17,500 --> 00:32:18,970
thinking you're going to get one piece of art for your
964
00:32:18,970 --> 00:32:21,640
wall. And you end up spending like quadruple what you thought
965
00:32:21,640 --> 00:32:22,270
you were going to spend,
966
00:32:23,260 --> 00:32:24,010
but you know what,
967
00:32:24,160 --> 00:32:25,390
that's what our clients do.
968
00:32:25,930 --> 00:32:28,390
And it's important for us to understand that feeling and emotion
969
00:32:28,780 --> 00:32:33,460
and to be willing to we're our money into other photographers
970
00:32:33,460 --> 00:32:33,940
as well.
971
00:32:34,600 --> 00:32:36,010
We try to do every year,
972
00:32:36,010 --> 00:32:37,780
a portrait session with another photographer.
973
00:32:37,780 --> 00:32:38,230
And I,
974
00:32:38,290 --> 00:32:39,980
we go to different photographers.
975
00:32:40,460 --> 00:32:43,820
We've gone to Nashville and done portraits of Julie Paisley.
976
00:32:44,090 --> 00:32:45,530
We have a pet photographer in Houston.
977
00:32:45,530 --> 00:32:47,630
We go to almost every year.
978
00:32:47,630 --> 00:32:50,240
We went every year for awhile with our dogs.
979
00:32:50,240 --> 00:32:53,330
Like we do this and we had maternity portraits.
980
00:32:53,330 --> 00:32:54,380
Then we have this giant.
981
00:32:54,500 --> 00:32:55,070
Krillick like,
982
00:32:55,250 --> 00:32:58,250
we spend the money on portraits because it's important for us
983
00:32:58,250 --> 00:32:59,210
to have that experience.
984
00:32:59,870 --> 00:33:00,500
Oh man.
985
00:33:00,500 --> 00:33:01,850
Absolutely. Yeah.
986
00:33:01,880 --> 00:33:02,990
And I,
987
00:33:02,990 --> 00:33:04,550
yeah, I couldn't agree more just,
988
00:33:04,880 --> 00:33:08,420
it gives you so much more,
989
00:33:09,320 --> 00:33:12,200
it's so much easier to get into the shoes of your
990
00:33:12,200 --> 00:33:15,260
potential client because we like to think,
991
00:33:15,320 --> 00:33:15,680
oh yeah,
992
00:33:15,680 --> 00:33:17,450
I totally know what it would be like to book a
993
00:33:17,450 --> 00:33:21,980
session. If you haven't actually done that recently and gone through
994
00:33:21,980 --> 00:33:22,970
the process,
995
00:33:23,240 --> 00:33:27,530
you really don't know what it's like to like truly be
996
00:33:27,530 --> 00:33:28,310
in that and be like,
997
00:33:28,360 --> 00:33:30,020
wait, what should I wear?
998
00:33:30,020 --> 00:33:30,560
And remember,
999
00:33:30,560 --> 00:33:32,270
we still know more than your average bear.
1000
00:33:32,270 --> 00:33:32,750
So like,
1001
00:33:33,230 --> 00:33:34,970
we might be able to figure out our own wardrobe,
1002
00:33:35,000 --> 00:33:35,300
but like,
1003
00:33:35,300 --> 00:33:36,800
if you're worried about your wardrobe,
1004
00:33:37,010 --> 00:33:39,110
your client is worried times 10.
1005
00:33:39,530 --> 00:33:43,760
So how can we make these things easier and just alleviate
1006
00:33:43,760 --> 00:33:47,330
these concerns and just really build that value that we're going
1007
00:33:47,330 --> 00:33:47,930
to take care of them.
1008
00:33:48,500 --> 00:33:50,000
Yes. It's so important.
1009
00:33:50,000 --> 00:33:52,340
You feel like you remember how awkward it is to be
1010
00:33:52,340 --> 00:33:53,510
on the other side of the camera too.
1011
00:33:55,010 --> 00:33:55,910
Yes. Yeah.
1012
00:33:55,940 --> 00:33:56,510
I actually,
1013
00:33:56,510 --> 00:34:00,830
I had Carrie Allen she's in Charlotte for Brandy photography and
1014
00:34:00,830 --> 00:34:02,240
she is fantastic.
1015
00:34:02,330 --> 00:34:03,380
I had her do new,
1016
00:34:03,800 --> 00:34:05,600
like headshot brand images for me.
1017
00:34:06,440 --> 00:34:06,800
I, gosh,
1018
00:34:06,800 --> 00:34:07,700
it's been almost two years.
1019
00:34:07,700 --> 00:34:08,870
I need to get them done again.
1020
00:34:09,110 --> 00:34:11,570
She was freaking fantastic of just like,
1021
00:34:11,630 --> 00:34:13,010
okay, turn your head this way,
1022
00:34:13,040 --> 00:34:13,700
drop your shoulder,
1023
00:34:13,760 --> 00:34:14,390
do this or that.
1024
00:34:14,390 --> 00:34:16,700
Like just directing me through the posing.
1025
00:34:17,060 --> 00:34:18,410
And man,
1026
00:34:18,620 --> 00:34:22,370
I think so many photographers are so scared of the directing
1027
00:34:22,610 --> 00:34:23,540
for the posing,
1028
00:34:23,540 --> 00:34:25,550
because the same reason they're scared about the money.
1029
00:34:25,550 --> 00:34:27,740
They're scared of what this person's going to think,
1030
00:34:28,280 --> 00:34:30,890
but I'd be more worried about what this person is going
1031
00:34:30,890 --> 00:34:33,110
to think when they're standing there totally uncomfortable,
1032
00:34:33,890 --> 00:34:35,840
not knowing what they should be doing,
1033
00:34:36,110 --> 00:34:37,640
then being able to tell them,
1034
00:34:37,670 --> 00:34:38,150
oh, okay,
1035
00:34:38,150 --> 00:34:39,410
great. I'll turn your thing like this.
1036
00:34:39,410 --> 00:34:39,710
All right.
1037
00:34:39,710 --> 00:34:41,750
Okay. Drop that shoulder then they're like,
1038
00:34:41,810 --> 00:34:42,740
oh, okay.
1039
00:34:42,950 --> 00:34:44,000
And you can make it fun.
1040
00:34:44,000 --> 00:34:44,240
And you know,
1041
00:34:44,240 --> 00:34:45,380
I always like to tell them too,
1042
00:34:45,380 --> 00:34:46,880
Hey, the more awkward it feels,
1043
00:34:46,880 --> 00:34:47,780
the better you're going to look.
1044
00:34:47,780 --> 00:34:48,650
So yeah.
1045
00:34:48,710 --> 00:34:49,670
It's fantastic.
1046
00:34:49,760 --> 00:34:52,550
And you want to learn exactly how awkward it is and
1047
00:34:52,550 --> 00:34:53,480
its truest form.
1048
00:34:53,840 --> 00:34:57,170
Yeah. And also how great people can be at coaching posing,
1049
00:34:57,350 --> 00:34:58,640
go book a boudoir session,
1050
00:35:00,200 --> 00:35:03,710
Half Naked in front of a camera with a stranger.
1051
00:35:04,010 --> 00:35:07,250
Yeah. You feel real awkward and include war.
1052
00:35:07,250 --> 00:35:10,130
Photographers are so good at posing people because they can't hide
1053
00:35:10,130 --> 00:35:11,690
things. They can't hide our roles.
1054
00:35:12,170 --> 00:35:12,290
I mean,
1055
00:35:12,290 --> 00:35:13,340
they can Photoshop them,
1056
00:35:13,340 --> 00:35:14,030
but like you,
1057
00:35:14,030 --> 00:35:14,810
they have to pose you.
1058
00:35:14,810 --> 00:35:16,280
You're going to be sore by the time you're done.
1059
00:35:16,280 --> 00:35:18,230
If you're working with a good photographer.
1060
00:35:19,160 --> 00:35:21,680
So that's a really good experience that I know that was
1061
00:35:21,680 --> 00:35:23,930
actually my first experience as a client,
1062
00:35:24,230 --> 00:35:26,830
on the side of working with a photographer,
1063
00:35:26,870 --> 00:35:27,980
paying for portraits,
1064
00:35:28,310 --> 00:35:29,180
buying art,
1065
00:35:29,450 --> 00:35:32,480
buying an album was when I was first starting my business,
1066
00:35:32,480 --> 00:35:36,020
hiring a boudoir photographer and going through the experience as a
1067
00:35:36,020 --> 00:35:37,470
client early on in my business,
1068
00:35:37,470 --> 00:35:37,860
I was like,
1069
00:35:38,130 --> 00:35:39,210
oh, oh yeah,
1070
00:35:39,240 --> 00:35:40,500
I want to do this for my clients.
1071
00:35:40,530 --> 00:35:41,370
It was a no brainer.
1072
00:35:42,510 --> 00:35:43,470
Yeah. Oh my gosh.
1073
00:35:43,500 --> 00:35:45,930
Absolutely. All right.
1074
00:35:45,930 --> 00:35:48,120
I do want to touch on one more thing before we
1075
00:35:48,120 --> 00:35:48,960
wrap up here.
1076
00:35:49,290 --> 00:35:54,630
And that is how you built your business on Y talked
1077
00:35:54,630 --> 00:35:55,680
about this all the time too.
1078
00:35:55,680 --> 00:35:57,480
Like I love the why,
1079
00:35:57,480 --> 00:35:58,650
because so many times,
1080
00:35:58,650 --> 00:35:59,580
because we're already in a niche,
1081
00:35:59,580 --> 00:36:03,150
right? Whether you're Nique line or dogs or,
1082
00:36:03,360 --> 00:36:03,630
you know,
1083
00:36:03,630 --> 00:36:05,030
whatever, you're,
1084
00:36:05,030 --> 00:36:06,180
you're like I'm already in a niche.
1085
00:36:06,180 --> 00:36:06,810
I'm niched down.
1086
00:36:06,810 --> 00:36:07,110
That's my,
1087
00:36:07,110 --> 00:36:08,310
why I love dogs.
1088
00:36:08,310 --> 00:36:09,150
I love horses.
1089
00:36:09,690 --> 00:36:09,990
I mean,
1090
00:36:09,990 --> 00:36:11,340
there's so much more to it,
1091
00:36:11,340 --> 00:36:13,050
right There is.
1092
00:36:13,050 --> 00:36:14,490
And it's such a hard topic.
1093
00:36:14,640 --> 00:36:17,190
Like it is probably one of the hardest things to teach
1094
00:36:17,190 --> 00:36:18,240
people, to find their why.
1095
00:36:18,780 --> 00:36:20,370
And this is where my,
1096
00:36:20,460 --> 00:36:21,810
my coaching clients always laugh.
1097
00:36:21,810 --> 00:36:22,140
And they're like,
1098
00:36:22,140 --> 00:36:24,270
this is where Corinda becomes the therapist.
1099
00:36:24,870 --> 00:36:26,670
And this is where Corinda makes you cry.
1100
00:36:27,180 --> 00:36:29,100
And what I always tell people when we talk about this
1101
00:36:29,100 --> 00:36:31,170
is if you haven't cried,
1102
00:36:31,830 --> 00:36:34,260
when you discuss whenever you were talking about and figuring out
1103
00:36:34,260 --> 00:36:34,560
your why,
1104
00:36:34,770 --> 00:36:36,360
if you haven't cried about it,
1105
00:36:37,140 --> 00:36:39,750
it's not your why you're not there yet Deep enough yet
1106
00:36:39,810 --> 00:36:40,830
You need to go deeper.
1107
00:36:40,890 --> 00:36:43,800
And also every time you think you've come up with an
1108
00:36:43,800 --> 00:36:45,930
answer, ask yourself,
1109
00:36:46,050 --> 00:36:47,850
why does that matter?
1110
00:36:48,300 --> 00:36:49,680
Why does that matter?
1111
00:36:49,740 --> 00:36:50,580
Why does that matter?
1112
00:36:50,700 --> 00:36:53,130
I was at a workshop with Julia Keller.
1113
00:36:53,130 --> 00:36:55,710
Her who's a amazing newborn photographer.
1114
00:36:56,370 --> 00:36:58,620
And she went through this exercise and she called me out
1115
00:36:58,620 --> 00:36:59,550
in front of the whole class.
1116
00:36:59,610 --> 00:37:00,240
And I she's like,
1117
00:37:00,270 --> 00:37:00,870
what's your why?
1118
00:37:00,930 --> 00:37:01,410
And I said,
1119
00:37:01,650 --> 00:37:01,950
she goes,
1120
00:37:01,950 --> 00:37:02,730
why does that matter?
1121
00:37:03,000 --> 00:37:04,250
And I kept answering and she comes to me.
1122
00:37:04,300 --> 00:37:05,070
Why does that matter?
1123
00:37:09,720 --> 00:37:12,750
When you hit the point of why it really matters?
1124
00:37:13,050 --> 00:37:14,310
That's when the tears start.
1125
00:37:14,310 --> 00:37:15,570
That's when you get sappy.
1126
00:37:16,200 --> 00:37:20,370
And, and my kind of the way I like to look
1127
00:37:20,370 --> 00:37:20,550
at your,
1128
00:37:20,550 --> 00:37:20,910
why your,
1129
00:37:20,910 --> 00:37:23,250
why is your compass in your business?
1130
00:37:24,150 --> 00:37:25,230
Everything you do,
1131
00:37:25,230 --> 00:37:26,010
you should say,
1132
00:37:26,220 --> 00:37:27,570
does this align with my,
1133
00:37:27,570 --> 00:37:30,540
why does this match my,
1134
00:37:30,540 --> 00:37:32,550
why does this speak to my,
1135
00:37:32,550 --> 00:37:33,840
why? Your,
1136
00:37:33,840 --> 00:37:36,960
why is what sets you apart from your competitor next door?
1137
00:37:37,620 --> 00:37:41,670
Your why is what really makes people look for you?
1138
00:37:41,700 --> 00:37:42,840
I think that in marketing,
1139
00:37:42,840 --> 00:37:44,460
they say people don't buy what you do.
1140
00:37:44,580 --> 00:37:44,880
They buy,
1141
00:37:45,210 --> 00:37:45,930
why you do it?
1142
00:37:46,620 --> 00:37:47,460
Simon. Sinek.
1143
00:37:47,640 --> 00:37:48,210
Yeah. That's great.
1144
00:37:48,210 --> 00:37:48,640
Ted talk,
1145
00:37:48,640 --> 00:37:49,230
go watch it,
1146
00:37:49,230 --> 00:37:52,920
everybody. What do you care that you take pretty photos.
1147
00:37:52,950 --> 00:37:54,060
Everyone takes pretty photos.
1148
00:37:55,410 --> 00:37:57,300
Sorry. You can be the best artist in the world.
1149
00:37:57,300 --> 00:37:59,010
Nobody cares that you're the best artists in the world,
1150
00:37:59,520 --> 00:38:02,340
but they care why you do it.
1151
00:38:02,790 --> 00:38:04,560
They care about the transformation.
1152
00:38:04,560 --> 00:38:05,520
They care about that journey.
1153
00:38:05,520 --> 00:38:07,170
They care about that story.
1154
00:38:07,890 --> 00:38:10,770
And that is so incredibly important.
1155
00:38:11,070 --> 00:38:12,390
So for me,
1156
00:38:12,390 --> 00:38:12,780
with my,
1157
00:38:12,780 --> 00:38:15,990
why I look at the questions I ask on my first
1158
00:38:15,990 --> 00:38:16,470
phone call,
1159
00:38:17,310 --> 00:38:19,500
I look at the,
1160
00:38:20,070 --> 00:38:21,270
what I'm writing in my blogs,
1161
00:38:21,300 --> 00:38:22,740
what I'm writing in my social media.
1162
00:38:23,670 --> 00:38:25,860
Also, the way I dress my clients,
1163
00:38:27,240 --> 00:38:31,230
pose my clients the way I encourage them with my words,
1164
00:38:31,230 --> 00:38:33,690
while I'm shooting all of these little things,
1165
00:38:33,690 --> 00:38:37,300
go back to my why I was talking to one of
1166
00:38:37,300 --> 00:38:38,110
my coaching clients.
1167
00:38:38,110 --> 00:38:38,740
And she goes,
1168
00:38:39,250 --> 00:38:41,620
I just don't understand why you would put a girl in
1169
00:38:41,620 --> 00:38:42,070
a field,
1170
00:38:42,070 --> 00:38:43,630
in a sparkly dress with her horse.
1171
00:38:43,720 --> 00:38:44,890
It makes no sense to me.
1172
00:38:45,310 --> 00:38:45,820
And I was like,
1173
00:38:45,850 --> 00:38:47,320
hello, have you seen what I do?
1174
00:38:47,320 --> 00:38:48,820
That's my favorite thing to do in the world.
1175
00:38:49,390 --> 00:38:50,620
Because for me,
1176
00:38:51,640 --> 00:38:52,990
it's about creating magic.
1177
00:38:53,110 --> 00:38:54,760
And it's about showing that magical feeling.
1178
00:38:54,760 --> 00:38:56,140
We feel deep down inside,
1179
00:38:56,680 --> 00:38:59,440
even when life feels ordinary and boring and horrible.
1180
00:38:59,920 --> 00:39:01,510
And the fact that we can look at that portrait on
1181
00:39:01,510 --> 00:39:03,670
the wall and we can feel that little sparkle inside of
1182
00:39:03,670 --> 00:39:05,500
us, even when life really sucks.
1183
00:39:06,580 --> 00:39:09,340
And that's rooted in things that happened in my past.
1184
00:39:09,340 --> 00:39:11,260
And that's rooted in the things that happened in my story,
1185
00:39:11,650 --> 00:39:12,670
I would share deeper,
1186
00:39:12,670 --> 00:39:13,750
but I'll start crying.
1187
00:39:14,230 --> 00:39:15,490
And that's often for podcasts.
1188
00:39:16,330 --> 00:39:16,960
That's really the,
1189
00:39:16,960 --> 00:39:17,400
my story,
1190
00:39:17,420 --> 00:39:17,920
my journey,
1191
00:39:18,010 --> 00:39:20,830
even when my life really sucked and things were terrible.
1192
00:39:21,070 --> 00:39:23,230
I could look at a photo on the wall and I
1193
00:39:23,230 --> 00:39:24,910
could remember that things weren't always so bad.
1194
00:39:25,570 --> 00:39:29,230
Yeah. And for my coaching client,
1195
00:39:29,560 --> 00:39:32,080
her story and her journey is rooted in the fact that
1196
00:39:32,290 --> 00:39:34,840
her horse allowed her to be a child,
1197
00:39:34,960 --> 00:39:36,490
even when the world forced her to grow up.
1198
00:39:37,600 --> 00:39:39,730
So She puts her clients in jeans and t-shirt,
1199
00:39:39,730 --> 00:39:42,610
and they're barefoot skipping around the field and riding the horse
1200
00:39:42,610 --> 00:39:44,020
bare back in the pasture.
1201
00:39:44,290 --> 00:39:46,840
Yeah. It makes no sense that she would put a sparkly
1202
00:39:46,840 --> 00:39:47,170
dress on.
1203
00:39:47,740 --> 00:39:51,100
Right. And we actually live in the same state.
1204
00:39:51,490 --> 00:39:53,080
We work in the same barns.
1205
00:39:53,230 --> 00:39:55,450
We are direct competitors of each other.
1206
00:39:56,050 --> 00:39:56,980
But when she said to me,
1207
00:39:57,040 --> 00:39:57,670
I don't under,
1208
00:39:57,670 --> 00:39:59,710
I didn't understand why you would accept me as a coaching
1209
00:39:59,710 --> 00:40:00,730
client. And I just said,
1210
00:40:00,790 --> 00:40:04,030
look, if I can help you find your why and speak
1211
00:40:04,030 --> 00:40:05,200
to your unique people,
1212
00:40:06,310 --> 00:40:07,990
it makes both of us better.
1213
00:40:08,290 --> 00:40:09,220
Right. Absolutely.
1214
00:40:09,610 --> 00:40:12,910
And knowing that I can go into a barn and I
1215
00:40:12,910 --> 00:40:13,720
can meet people and be like,
1216
00:40:13,720 --> 00:40:14,560
this is not my client,
1217
00:40:14,560 --> 00:40:18,520
but she needs them because they are her clients.
1218
00:40:18,850 --> 00:40:20,170
That's a cool feeling to have.
1219
00:40:20,660 --> 00:40:22,340
Yeah, absolutely.
1220
00:40:22,580 --> 00:40:23,210
I love this.
1221
00:40:23,210 --> 00:40:25,760
And I also want to just throw a little caveat in
1222
00:40:25,760 --> 00:40:26,120
there too,
1223
00:40:26,120 --> 00:40:26,870
if people were like,
1224
00:40:26,960 --> 00:40:30,920
man, but I don't have some traumatic something background.
1225
00:40:30,920 --> 00:40:33,620
Cause I feel like so many of these impactful things,
1226
00:40:34,500 --> 00:40:34,880
you're like,
1227
00:40:34,910 --> 00:40:35,360
oh my,
1228
00:40:35,360 --> 00:40:38,840
why was because obviously when you have something stressful happen,
1229
00:40:38,840 --> 00:40:39,170
like the,
1230
00:40:39,170 --> 00:40:40,610
why becomes much clearer,
1231
00:40:40,610 --> 00:40:41,480
much Faster.
1232
00:40:42,230 --> 00:40:44,810
So if maybe there isn't some like,
1233
00:40:44,840 --> 00:40:45,320
you know,
1234
00:40:45,560 --> 00:40:47,990
trauma in your background or something like that,
1235
00:40:47,990 --> 00:40:48,680
it can be,
1236
00:40:49,040 --> 00:40:50,720
I think a little bit harder to dig it out,
1237
00:40:50,720 --> 00:40:51,770
but it's still there.
1238
00:40:52,100 --> 00:40:56,840
And all of your past experiences during life still shaped that.
1239
00:40:56,840 --> 00:40:59,780
Y and it's,
1240
00:40:59,780 --> 00:41:02,750
I feel like it's also a lifelong process because I think
1241
00:41:02,750 --> 00:41:04,030
it's kind of like your style,
1242
00:41:04,070 --> 00:41:04,820
your style,
1243
00:41:04,820 --> 00:41:07,610
your photography style is always on a constant evolution.
1244
00:41:07,940 --> 00:41:10,160
I feel like your why is also on this bit of
1245
00:41:10,160 --> 00:41:14,000
a, a regular kind of just a journey as a continued
1246
00:41:14,000 --> 00:41:18,590
journey where you should always kind of be asking yourself is
1247
00:41:18,680 --> 00:41:20,240
like, why am I doing this?
1248
00:41:20,240 --> 00:41:21,140
What is this for?
1249
00:41:21,140 --> 00:41:22,310
What, what is like,
1250
00:41:23,420 --> 00:41:24,620
what gets me out of bed?
1251
00:41:24,620 --> 00:41:26,270
Like jumping out of bed in the morning?
1252
00:41:26,270 --> 00:41:28,100
What is that passion piece?
1253
00:41:28,370 --> 00:41:30,710
And, you know,
1254
00:41:30,710 --> 00:41:34,640
and it doesn't even necessarily have to be photography related.
1255
00:41:34,640 --> 00:41:39,920
Like my wife is definitely more like natural world relationships with
1256
00:41:39,920 --> 00:41:41,810
animals of all kinds,
1257
00:41:41,810 --> 00:41:43,880
whether they're domestic animals or,
1258
00:41:43,910 --> 00:41:44,330
you know,
1259
00:41:44,360 --> 00:41:46,580
protecting the natural world or wild animals,
1260
00:41:46,730 --> 00:41:49,280
whatever. But it's it's,
1261
00:41:50,180 --> 00:41:53,210
and that's kind of rooted from my zoo background.
1262
00:41:53,210 --> 00:41:53,510
And like,
1263
00:41:53,540 --> 00:41:54,380
even as a kid,
1264
00:41:54,380 --> 00:41:55,490
I never had dolls.
1265
00:41:55,490 --> 00:41:57,290
I had 8,000
1266
00:41:57,290 --> 00:41:59,960
Briar horses that I would take out in the yard.
1267
00:42:02,060 --> 00:42:02,900
But yeah.
1268
00:42:02,960 --> 00:42:05,780
Anyway, so I think this Journey Horton,
1269
00:42:05,780 --> 00:42:08,300
cause I hear so many people say like my,
1270
00:42:08,300 --> 00:42:11,150
why I want your animals don't live forever.
1271
00:42:11,150 --> 00:42:12,290
I want to put them on the wall.
1272
00:42:12,830 --> 00:42:15,770
So what every single one of us can say that.
1273
00:42:15,770 --> 00:42:17,720
And I hate to like pop people's bubble,
1274
00:42:17,750 --> 00:42:18,950
but who cares?
1275
00:42:19,490 --> 00:42:20,210
I can say that.
1276
00:42:20,210 --> 00:42:22,130
You can say that everyone else can,
1277
00:42:23,240 --> 00:42:25,730
but it's the reason behind why that matters.
1278
00:42:25,790 --> 00:42:27,260
And it's not just about our photos.
1279
00:42:27,260 --> 00:42:31,160
And I think that's people get so fixated on the photography.
1280
00:42:31,160 --> 00:42:33,110
Why it's not just the it's our location.
1281
00:42:33,590 --> 00:42:35,900
It is encompass that we use in our life in general.
1282
00:42:36,890 --> 00:42:37,610
And I love,
1283
00:42:37,610 --> 00:42:39,320
I don't know if you've done the phone.
1284
00:42:39,350 --> 00:42:41,870
Have you done the phone of friend exercise where you like
1285
00:42:41,930 --> 00:42:46,190
call your friends and ask them why they chose you as
1286
00:42:46,190 --> 00:42:46,790
their friends?
1287
00:42:47,120 --> 00:42:49,310
No. So this is a fun one.
1288
00:42:50,540 --> 00:42:51,170
It's like,
1289
00:42:51,170 --> 00:42:53,960
you call up five of your closest friends and you're like,
1290
00:42:53,990 --> 00:42:55,670
Hey, I have to ask you a question.
1291
00:42:55,670 --> 00:42:56,540
Just kind of go with me.
1292
00:42:56,690 --> 00:42:58,430
Yeah. Why am I your friend?
1293
00:42:59,300 --> 00:43:00,830
Why didn't you choose me to be your friend?
1294
00:43:00,920 --> 00:43:02,210
Why do you choose me to hang out with,
1295
00:43:02,210 --> 00:43:03,230
why do you choose me to call?
1296
00:43:04,070 --> 00:43:07,100
And you keep asking them over and over and over again
1297
00:43:07,100 --> 00:43:10,400
in this weird way and tell they say the words you
1298
00:43:10,400 --> 00:43:11,600
make me feel.
1299
00:43:13,850 --> 00:43:14,690
And when they get to the,
1300
00:43:14,690 --> 00:43:16,340
you make me feel,
1301
00:43:17,000 --> 00:43:19,400
you get a really good insight into the way you make
1302
00:43:19,400 --> 00:43:21,770
other people feel in relationships in your own life.
1303
00:43:22,790 --> 00:43:24,230
And then you ask yourself,
1304
00:43:24,680 --> 00:43:26,210
how does this relate to my why?
1305
00:43:26,360 --> 00:43:28,220
And how does this translate to the way I'm treating my
1306
00:43:28,220 --> 00:43:30,170
clients and what I'm doing for them as well in my
1307
00:43:30,170 --> 00:43:32,720
process. And that one has been really helpful.
1308
00:43:32,720 --> 00:43:35,690
Like I know my friends always call me when things are
1309
00:43:35,690 --> 00:43:38,090
falling apart and they need a good pep talk and they
1310
00:43:38,090 --> 00:43:40,310
need to realize that their things are okay.
1311
00:43:40,310 --> 00:43:41,150
They can be okay.
1312
00:43:41,150 --> 00:43:44,420
There is still that good inside of their life.
1313
00:43:44,900 --> 00:43:45,680
That's when they call me.
1314
00:43:46,280 --> 00:43:47,540
Yeah. That's my,
1315
00:43:47,540 --> 00:43:50,900
why I helped them find that little sparkle of hope.
1316
00:43:50,900 --> 00:43:52,520
That little glistening of hope in there.
1317
00:43:53,180 --> 00:43:53,870
Oh my gosh.
1318
00:43:53,990 --> 00:43:55,040
I love that so much.
1319
00:43:55,040 --> 00:43:57,980
I hadn't heard of that exercise and I think,
1320
00:43:58,100 --> 00:43:59,480
yeah, I think all of you guys out there should do
1321
00:43:59,480 --> 00:44:01,640
that. That's Fantastic.
1322
00:44:02,210 --> 00:44:02,780
Oh my gosh.
1323
00:44:03,380 --> 00:44:06,170
Oh, this has been so,
1324
00:44:06,290 --> 00:44:07,040
so good.
1325
00:44:07,040 --> 00:44:08,150
I love this conversation.
1326
00:44:08,150 --> 00:44:10,400
I feel like we can continue on for this conversation for
1327
00:44:10,400 --> 00:44:11,540
like four more hours,
1328
00:44:11,960 --> 00:44:17,360
but in an interest of brevity and keeping this under an
1329
00:44:17,360 --> 00:44:19,550
hour, but you'll probably start to wrap it up.
1330
00:44:20,000 --> 00:44:21,860
I hope you guys have loved this conversation.
1331
00:44:21,860 --> 00:44:26,330
We have absolutely loved being here with you and wanted to
1332
00:44:26,390 --> 00:44:28,880
let you guys know that Corinda is actually going to be
1333
00:44:28,880 --> 00:44:31,500
one of our incredible summit speakers,
1334
00:44:32,010 --> 00:44:33,060
September 13th,
1335
00:44:33,060 --> 00:44:35,970
through 15th for here at the dog academy or hair of
1336
00:44:35,970 --> 00:44:37,560
the dog summit,
1337
00:44:37,560 --> 00:44:41,190
number four biggest and the best credit do you want to
1338
00:44:41,190 --> 00:44:44,100
go ahead and let them give them a little sneak peek?
1339
00:44:44,100 --> 00:44:46,410
Let them know what you're going to be talking about.
1340
00:44:46,410 --> 00:44:48,510
Yeah. So I'm going to be talking about one of my
1341
00:44:48,510 --> 00:44:49,380
favorite topics,
1342
00:44:49,410 --> 00:44:53,490
which is the secrets to the mythical five figure clients.
1343
00:44:55,170 --> 00:44:56,040
It's a big thing.
1344
00:44:56,040 --> 00:44:59,070
And it's like literally a mythical creature in most people's heads.
1345
00:45:00,780 --> 00:45:03,750
I'm going to break down exactly what you need to look
1346
00:45:03,750 --> 00:45:06,600
at to make sure that you have the ability to get
1347
00:45:06,600 --> 00:45:09,270
there and to have those clients that are ready to invest
1348
00:45:09,480 --> 00:45:10,770
tons of money with you.
1349
00:45:12,150 --> 00:45:12,750
Oh my gosh.
1350
00:45:12,780 --> 00:45:14,760
I was so excited and I know everybody out there is
1351
00:45:14,760 --> 00:45:15,870
super excited for that too.
1352
00:45:15,870 --> 00:45:17,460
So can't wait for that.
1353
00:45:17,610 --> 00:45:18,690
In the meantime,
1354
00:45:18,690 --> 00:45:21,300
if people want to find you online,
1355
00:45:21,810 --> 00:45:24,450
let them know where they can follow you.
1356
00:45:24,750 --> 00:45:27,780
Yeah. So you can find me on Instagram at master your
1357
00:45:27,780 --> 00:45:31,050
mind money or on Facebook.
1358
00:45:31,260 --> 00:45:33,720
I have a little group over there where I share business
1359
00:45:33,720 --> 00:45:36,630
tips. It's photography business tune up with Corinda.
1360
00:45:37,230 --> 00:45:38,820
Awesome. Oh my gosh.
1361
00:45:38,850 --> 00:45:39,870
This has been so good.
1362
00:45:40,080 --> 00:45:40,320
All right.
1363
00:45:40,320 --> 00:45:41,220
For your wrap up,
1364
00:45:41,310 --> 00:45:42,750
maybe just one,
1365
00:45:43,290 --> 00:45:44,670
if there could be,
1366
00:45:44,670 --> 00:45:48,150
if we could sum up this conversation with one little piece
1367
00:45:48,150 --> 00:45:48,900
of advice,
1368
00:45:49,530 --> 00:45:50,820
what do you think?
1369
00:45:50,820 --> 00:45:53,640
What do you recommend the photographers out there?
1370
00:45:55,080 --> 00:45:55,560
I don't know.
1371
00:45:55,590 --> 00:45:58,260
Is there an action that they could take after listening to
1372
00:45:58,260 --> 00:46:00,570
this? Like they're going to hit stop here in a minute.
1373
00:46:01,080 --> 00:46:02,790
What should they not pass?
1374
00:46:02,790 --> 00:46:04,110
Go to do?
1375
00:46:04,110 --> 00:46:05,700
Like, what should they go do with directly?
1376
00:46:06,750 --> 00:46:09,030
Yeah. So I would say,
1377
00:46:09,030 --> 00:46:11,760
start to recognize your fears when they creep up,
1378
00:46:12,090 --> 00:46:14,640
especially when you have a fear around money and when you
1379
00:46:14,640 --> 00:46:17,760
feel that fear or that tightening or that weird icky sensation
1380
00:46:17,760 --> 00:46:18,360
inside of you,
1381
00:46:18,900 --> 00:46:19,590
write it down,
1382
00:46:20,190 --> 00:46:24,000
get it out of your brain and really ask yourself,
1383
00:46:24,270 --> 00:46:25,680
is this really true?
1384
00:46:26,670 --> 00:46:28,860
Or is this a story I'm telling myself?
1385
00:46:29,310 --> 00:46:31,770
And I'm going to tell you that everything you write down
1386
00:46:31,770 --> 00:46:32,640
to the story you're telling yourself,
1387
00:46:32,670 --> 00:46:33,270
it's not true.
1388
00:46:33,900 --> 00:46:35,640
Spoil spoiler alert,
1389
00:46:37,410 --> 00:46:38,400
and then ask yourself,
1390
00:46:38,430 --> 00:46:40,740
what should this new story be in my head and make
1391
00:46:40,740 --> 00:46:42,360
yourself a new mantras.
1392
00:46:42,420 --> 00:46:43,230
I know it's very,
1393
00:46:43,230 --> 00:46:43,770
we will,
1394
00:46:44,160 --> 00:46:46,830
but it works and revisit those things.
1395
00:46:46,830 --> 00:46:49,800
And when you feel those negative feelings and those negative thoughts
1396
00:46:49,800 --> 00:46:52,860
pop into your head where you're driving to your reveal and
1397
00:46:52,860 --> 00:46:55,470
you were freaking out because you're afraid nobody's going to want
1398
00:46:55,470 --> 00:46:58,470
to spend thousands of dollars with you start repeating those mantras.
1399
00:46:58,470 --> 00:47:00,870
Say, people are excited and ready to invest.
1400
00:47:00,870 --> 00:47:02,280
Thousands of dollars in my portraits,
1401
00:47:02,280 --> 00:47:04,380
my art is worth thousands of dollars.
1402
00:47:04,620 --> 00:47:06,780
People are happy to hand me their credit card and swipe
1403
00:47:06,780 --> 00:47:09,900
it and see those things over and over again.
1404
00:47:09,900 --> 00:47:12,180
And at first you're going to feel like such an imposter.
1405
00:47:12,180 --> 00:47:14,190
You're going to feel like all of this is just total
1406
00:47:15,090 --> 00:47:18,330
Maloney And over time,
1407
00:47:18,360 --> 00:47:19,020
believe it or not,
1408
00:47:19,050 --> 00:47:21,780
your brain will actually rewire its patterns.
1409
00:47:22,260 --> 00:47:24,000
And when you start to have that bad thought,
1410
00:47:24,000 --> 00:47:26,340
pop in your brain will kick in and say,
1411
00:47:26,340 --> 00:47:27,180
no Corinda,
1412
00:47:27,180 --> 00:47:27,990
you were wrong.
1413
00:47:28,840 --> 00:47:31,990
Actually people are excited to spend thousands of dollars with you
1414
00:47:32,530 --> 00:47:34,570
and your brain will start catching itself.
1415
00:47:34,780 --> 00:47:36,970
And all of a sudden those negative thoughts will completely go
1416
00:47:36,970 --> 00:47:37,810
away from your brain.
1417
00:47:37,930 --> 00:47:38,860
I know it's crazy.
1418
00:47:38,860 --> 00:47:39,280
It does.
1419
00:47:39,280 --> 00:47:40,060
It really works.
1420
00:47:41,290 --> 00:47:41,620
You know,
1421
00:47:41,650 --> 00:47:42,430
it's a journey.
1422
00:47:42,460 --> 00:47:43,960
It's a long journey.
1423
00:47:43,960 --> 00:47:46,030
It's something that I'm still working on every day in my
1424
00:47:46,030 --> 00:47:47,440
business and in my personal life.
1425
00:47:47,890 --> 00:47:50,740
But it's definitely something that can change your life.
1426
00:47:51,130 --> 00:47:52,150
Yeah. Oh my gosh.
1427
00:47:52,180 --> 00:47:53,800
I'm a huge believer in that.
1428
00:47:53,800 --> 00:47:55,360
And I completely agree.
1429
00:47:55,570 --> 00:47:59,530
The one little tip as you're coming up with your mantras
1430
00:47:59,560 --> 00:48:01,780
though, is to make sure that they're all stated in the
1431
00:48:01,780 --> 00:48:07,180
positive and you're not using like any don'ts or won't because
1432
00:48:07,180 --> 00:48:11,170
our subconscious mind doesn't see that negative aspect to it.
1433
00:48:11,560 --> 00:48:14,980
So we always want to write them in the form of,
1434
00:48:15,580 --> 00:48:15,910
you know,
1435
00:48:16,390 --> 00:48:17,410
the positive way.
1436
00:48:17,410 --> 00:48:17,920
So like,
1437
00:48:18,370 --> 00:48:22,960
people are excited to spend thousands of dollars with me instead
1438
00:48:22,960 --> 00:48:23,830
of something like,
1439
00:48:24,490 --> 00:48:24,850
you know,
1440
00:48:25,780 --> 00:48:28,150
people were no longer be afraid to send thousands of money
1441
00:48:28,150 --> 00:48:28,840
dollars with me.
1442
00:48:28,900 --> 00:48:30,730
Don't say that they're excited.
1443
00:48:32,800 --> 00:48:33,940
Wow. Oh my gosh.
1444
00:48:34,270 --> 00:48:36,430
This has been so great again.
1445
00:48:36,460 --> 00:48:37,480
Thank you Corinda.
1446
00:48:37,480 --> 00:48:40,150
I'm you guys go follow her on social.
1447
00:48:40,210 --> 00:48:41,530
See, you know what?
1448
00:48:41,530 --> 00:48:44,740
She's up to jump in her group and also come back
1449
00:48:44,920 --> 00:48:49,510
to learn all of these secrets of grabbing that mythical five
1450
00:48:49,510 --> 00:48:50,830
figure $10,000
1451
00:48:50,830 --> 00:48:52,690
sale during the summit.
1452
00:48:53,470 --> 00:48:54,970
And the thanks for being here with us today.
1453
00:48:55,490 --> 00:48:56,350
You're welcome.
1454
00:48:57,610 --> 00:48:58,120
Bye everybody.
1455
00:48:58,120 --> 00:48:58,840
See you guys next week.
1456
00:48:59,260 --> 00:49:01,480
Thanks for listening to the hair of the dog podcast.
1457
00:49:01,510 --> 00:49:03,430
This was episode number 1 53.
1458
00:49:03,730 --> 00:49:05,530
If you want to check out the show notes for access
1459
00:49:05,530 --> 00:49:07,300
to any of the resources that we mentioned,
1460
00:49:07,330 --> 00:49:11,770
simply go to www.hairofthedogacademy.com/
1461
00:49:11,770 --> 00:49:14,890
1 5 3.
1462
00:49:14,890 --> 00:49:18,640
Thanks for listening to this episode of hair of the dog
1463
00:49:18,640 --> 00:49:20,320
podcast. If you enjoyed this show,
1464
00:49:20,320 --> 00:49:22,120
please take a minute to leave a review.
1465
00:49:22,120 --> 00:49:23,440
And while you're there,
1466
00:49:23,440 --> 00:49:24,640
don't forget to subscribe.
1467
00:49:24,640 --> 00:49:26,470
So you don't miss our upcoming episodes.
1468
00:49:26,980 --> 00:49:27,730
One last thing,
1469
00:49:28,120 --> 00:49:30,790
if you are ready to dive into more resources,
1470
00:49:31,060 --> 00:49:34,660
head over to our [email protected]
1471
00:49:34,660 --> 00:49:35,230
of the dog.

Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.