Freedom Focus Formula
The Secrets to Success from Hair of the Dog HQ
31:17
The Secrets to Success from Hair of the Dog HQ
IN THIS EPISODE:
#099 - This week, as we creep toward a major podcast milestone, I look back at both the humble beginnings and the happy evolution of Hair of the Dog.
What have I learned along the way that you can put to use in your own business? If you're a regular listener, the "secrets to success" won't entirely be a surprise. But I hope that framing these in a new way—and sharing a few thought-exercises to try—will help you move the ball forward with your own goals and dreams.
What To Listen For:
- The happy accident that set Nicole's photography business up for success
- A litmus test for your self-limiting beliefs—and the importance of the company you keep
- The 3 things you need to be a successful pet photographer
- Words of wisdom from Henry Ford, and Nicole's favorite quote
- The big difference between half-assing it and being 70% "good enough"
Friends, the #1 goal here at Hair of the Dog has always been to build community. I'm so thankful to you for making this what is today: an incredible group of people with a shared passion, all moving in the same direction. It's genuinely a joy to see all the friendships forged through pet photography, and the way HOD-ers lean on each other for feedback and support.
If you're not yet part of our nearly 900-member-strong membership Academy, note that the doors are open for *just* a few more days. We'd sure love to welcome you as part of our pack!
Resources From This Episode:
- Mini-Sessions in a Snap download (for Academy members)
- Ben Shirk Photography
- The Pillars of Pet Photography (a 6-part podcast series)
- Connect with us on Instagram and YouTube.
- Explore valuable pet photography resources here
- Discover effective pricing and sales strategies for all portrait photographers.
- Ready to grow your business? Elevate helps you do just that.
- Check out our recommended gear and favorite books.
Full Transcript ›
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Welcome to the hair of the dog podcast.
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I'm Nicole Begley.
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And this is episode number 99.
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I thought that a great way to start off this episode
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would be a little bit of a look back at how
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this whole hair of the dog thing got started.
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So stay tuned.
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I'm spilling all the beans.
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Welcome to the hair of the dog podcast.
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If you're a pet photographer,
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ready to make more money and start living a life by
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your design,
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you've come to the right place.
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And now your host,
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pet photographer,
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travel addict,
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chocolate martini connoisseur,
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Nicole Begley.
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Hey Everybody,
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Nicole here,
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I cannot believe we are on episode number 99 of this
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podcast, never in a million years.
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Did I think that we would get here and still be
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going so strong because I'm 99 is a lot of episodes.
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It's a lot of you walking the dog with me and
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my, or me and your ear,
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but I appreciate that.
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And I am so thankful to each and every one of
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you and love that I am invited to come along with
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you on your day in today's episode,
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I wanted to kind of take a look back and share
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a little bit about kind of where this whole thing started
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and, and how we got here and to do that.
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We really need to jump back to 2010.
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And that's when I started my pet photography business.
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And I was just kind of figuring things out as we
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went. And actually it wasn't a pet photography business at the
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time. It was a family photography business that also happened to
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do some pets and horses,
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hopefully on the side here and there,
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because I really enjoyed it.
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I had no idea that pets at the time or now
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could be a full time focus and a photography business.
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Back then there were maybe five full-time pet photographers that I
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know of back in 2010.
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So our little genre has exploded quite a bit in the
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past 11 years.
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And for that,
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I am so thankful.
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And let me just stop real quick,
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because I know some of you are out there thinking,
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man, I wish I was pet photographer back in the day
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when there were only five,
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because it must've been so much easier to find clients because
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the market wasn't saturated and everyone would chose me if I
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was the only pet photographer in my market.
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Okay. That's an easy place for our head to go towards,
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but I think it's just horribly misguided.
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Hear me out.
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If you are one of those five pet photographers back in
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the day,
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back in the day,
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how many potential people in your market do you think would
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know the pet?
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Photography's a thing.
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Well, based on people saying to me,
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when I say I'm a pet photographer,
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the number of times I hear wait,
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what you felt,
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you've photographed dogs.
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And they're amazed that that's what I do still today in
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21. This is present day leads me to believe that a
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lot, a lot more people,
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even bigger percentage of the population back in 2010 or prior
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had no idea that dog photography was a thing.
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And so one of the early stages of marketing is awareness.
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People need to know that this even exists,
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that this,
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they could even buy it.
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They can purchase it,
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that they can get photos of their dog taken.
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And if there weren't any other pet photographers in your market,
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just imagine how much more of an uphill climb you would
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have to let people know that this pet photography thing is
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a thing that it's something that a they can even choose
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to do.
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So for that,
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I think it is great that this John rhe continues to
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grow because the more pet photographers that are out there marketing
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their business means the more potential clients that are realizing this
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is a thing.
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And then there,
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those clients are out there researching different pet photographers.
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And hopefully you are continuing to up your website,
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up your work,
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up your messaging so that when those clients start to look
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around for pet photographers in their area,
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you are one of their top choices.
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So anyway,
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sorry, that was a little bit of a tangent,
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but such an important perspective of a way to look at
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that. And I think so many people get hung up on,
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oh man,
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there's already some pet photographers in my market.
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Yeah. That's okay.
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How many dogs are in your market?
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How many horses are in your market?
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A lot?
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How many clients do you actually want in a year?
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Oh, I don't know.
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50, 75.
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Those of us that really want to work really,
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really hard.
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Maybe a hundred.
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There's plenty of clients to go around,
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but anyway,
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I digress.
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Let's jump back to 2010 and start talk about the beginning
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of this business.
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Now, my first year for you,
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excuse me.
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Oh my gosh.
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My first few years,
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I was just trying to learn everything that I could,
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and I happened to stumble across a pretty happy accident.
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And that was,
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I happened to go to imaging USA,
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which is PPA is big conference that they host each year.
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And that really set the trajectory of my business to ensure
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that I was on the right path.
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And I was setting myself up for profitability from the beginning
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because I had no idea guys.
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I was 100 present that photographer.
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That would just think,
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man, if I charged 150 bucks for the session included the
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files, there's no cost to that.
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I am going to be rolling in the dough.
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I mean,
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I wasn't making that much money as a zoological animal manager.
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I, I,
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you know,
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like what you don't get and did that field for the
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money. So I'm thinking,
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man, it's not going to take long at all to replace
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that income,
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you know,
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to make 150 bucks a day per session,
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I'll just do a couple sessions a week.
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That'd be great.
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Okay. No one really told me the amount of time that
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goes into doing one of those sessions.
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Especially at the beginning,
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when I really didn't know Photoshop,
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I really didn't know Lightroom and I'm trying to learn these
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different things and yeah,
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yeah. Thankfully I have always loved education.
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I've always loved learning new things,
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especially things that I'm interested in.
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And I was interested in photography.
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So back when I was first getting started that very first
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year I did a month or two at that,
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you know,
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all inclusive,
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150 bucks thinking I was going to make all this money,
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realizing that I was working really hard and I really wasn't
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keeping any money.
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But then I also thought I'm like,
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man, there's gotta be some education out here for how to
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run a photography business.
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Cause I knew nothing.
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Guys. My undergrad was in animal science and then I spent
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13 years in the zoological animal industry.
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So photography,
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that was,
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that was nowhere there business that also wasn't there.
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So I thought there has to be some education.
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So a very fortuitous,
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should I say that right?
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I think so.
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Fortuitous, if I didn't my apologies web search and brought me
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to find out about imaging USA,
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which is PCA's big annual conference.
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And I had another friend,
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a college friend that lived over on the other side of
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Pennsylvania and I sent her a message.
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I said,
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Hey, do you want to go check this out?
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You should come with me.
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And she did.
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And we went to imaging and Nashville and that just changed
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the whole trajectory of my business.
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So then those next few years were spent just photographing clients.
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I mean,
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I had an infant and a three-year-old,
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so it was just survival mode for me,
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day to day and then fitting in some clients on the
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side for a couple of years.
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And then I started learning more about pet photography.
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And then I started to realize,
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oh my gosh,
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I think maybe I can do a little bit more pet
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photography. I still,
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at that point,
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didn't think that I would do just pet photography.
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I thought it would,
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could possibly just be a bigger portion of my photography business.
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So I started learning more and more about that.
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I attended workshops.
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I basically sucked up any amount of education that I could
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get. And back in that day,
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this was like 20 12,
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20 13.
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There was not a lot of information online,
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creative live wasn't a thing yet.
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Or if it was,
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it had just gotten started all of these online education streaming,
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YouTube didn't even have nearly what it does today.
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I mean,
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you guys,
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there was not the information that there is today.
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If there's one thing you can say about 2021,
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you can basically look up how to do just about anything
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online and get pretty good information on how to do it.
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So anyway,
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I was just consuming all this information and I wanted to
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kind, just share my experiences and I wanted to help those
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that were a couple of steps back.
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So that's really how this whole thing got started.
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I didn't start this like one,
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I knew everything.
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I still don't know everything guys,
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by the way,
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I'll never know everything.
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None of us every will.
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Yeah. Or will I love learning new things.
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So anyway,
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but I thought,
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man, I have some information now that I didn't have four
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years ago that I would love to just help people getting
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started on this journey that are just a couple steps behind
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me. So I created hair of the dog blog and it
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was just a blog at the time where I would write
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a couple articles.
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I would just kind of share my thoughts.
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I would share some tips and tricks and things like that,
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mostly business related.
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And just to kind of help some people,
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especially at the business,
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because I saw so many photographers that love the art of
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photography that really struggled on that business side.
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And I love the business side.
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If you guys have been around hair of the dog at
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all over the past few years,
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you know,
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that pricing sales spreadsheets,
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a color coded spreadsheet.
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Well, you get pretty excited about that.
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So anyway,
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so that's how hair of the dog was born.
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And that went on for quite a few years.
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I taught a little workshop here and there and then,
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oh gosh,
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I don't even know what year it was 2016,
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maybe 2017,
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something like that.
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I was like,
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huh, maybe I can put together a little something to help
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someone out.
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And at that point I was doing my food for Fido
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mini-sessions, which I had like,
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you know,
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figured out basically on my own,
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how to put this all together,
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how to systematize it,
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how to automate it as much as possible so that I
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could still be very profitable because the time I would put
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into it was much more,
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much more minimal than say a full session.
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So anyway,
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so I put together a mini sessions in the snap,
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which is still you guys in the academy for you academy
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members, it's buried in marketing under mini sessions.
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You can find it there,
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but anyway,
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it was this big,
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like 35 page PDF and then some additional videos and some
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templates and things like that to help people put on their
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little mini sessions.
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So I created that and I had my first online online
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offer and had 50 amazing pet photographers that purchased mini-sessions in
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a snap.
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And that was basically how this whole hair of the dog
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education platform was born.
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From there.
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We created post-processing with pet,
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for pet photographers with Heather Ladin.
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Then I created business of pet photography,
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and we just kept on adding more and more things because
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I don't know if you guys have noticed there's a lot
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of aspects to running a business,
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right? I mean yeah,
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you get into,
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and you think I just have to take some pretty pictures,
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get a website,
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how good to go.
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But yeah,
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no, there's a lot,
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if you're not sure of all the different things go back
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and listen to my six pillars of pet photography.
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I did a six part series on the blog or sorry
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on the podcast.
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That was a throwback on the blog on the podcast a
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couple of months ago earlier this summer in which I break
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down each of the six pillars of running a pet photography
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business from admin to branding,
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to websites,
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to price it in sales,
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workflow and marketing.
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But anyway,
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there's so many different pieces.
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So I just kept on,
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you know,
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creating new things and,
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and working with some other pet photographers to help them spread
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the word within the academy too.
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Because my number one goal,
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my number one value of this platform has always from the
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very beginning,
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from the very first blog post has been to create community.
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And yeah,
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I hope you guys feel included in our little community because
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I am thankful to each and every one of you.
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So anyway,
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that's it,
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that's how this whole crazy thing got started back in the
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day. And then fast forward to today where we have our
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hair of the dog academy and our elevate coaching program and
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all of these different pieces and also the latest piece of
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our growth,
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which is really,
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I think how I figured out my true life's purpose.
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You guys might've heard this on the podcast in the past
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because I mentioned it last spring when I was still in
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the planning processes of it.
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And that is the creation of the hair of the dog
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conservation fund.
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You guys,
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I can't even put into words how excited I am about
349
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this. I am still,
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this is I'm recording this.
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This is August 31st.
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I am still anxiously awaiting my 5 0 1 C3 approval
353
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from the IRS,
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but that should be coming really any time I'm hoping in
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the next couple of weeks,
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by the time I get back from Colorado for hound vision,
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that it will be here and we will be officially in
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business as the hair of the dog conservation fund 5 0
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1 C3 nonprofit,
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oh my gosh,
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you guys,
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it's, it's just incredible.
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And once that comes,
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once that day comes,
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we will be raising money in various different ways.
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One of the ways that you can support the conservation fund
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is actually just by being a hair of the dog academy
368
00:14:26,230 --> 00:14:29,800
member, because we are going to be taking a portion of
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our profits from the for-profit side of hair of the dog
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over into this nonprofit side.
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And our goal of the conservation fund is to support wildlife
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conservation all over the world.
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It caused the,
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is so close to my heart,
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working for 13 years with so many incredible species and also
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working with so many incredible humans that were doing such incredible
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conservation work and yeah,
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more to come for that.
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So, so,
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so excited,
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00:14:58,070 --> 00:15:01,940
but I want to put a big old bow on this
382
00:15:01,970 --> 00:15:04,310
blast from the past this origin story,
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the beginnings of hair of the dog,
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and wrap it up with kind of three things that someone
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needs to be successful.
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And this could be successful in a photography business successful in
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00:15:17,450 --> 00:15:20,660
creating a nonprofit successful in baking cookies,
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whatever, whatever it is.
389
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There are really three main pieces that are at the top
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00:15:29,090 --> 00:15:30,740
of the list almost every time.
391
00:15:31,250 --> 00:15:32,990
And that is number one,
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belief number two,
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action. And number three commitment.
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So my question to you in regards to your pet photography,
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whether you're interested in just growing your pet photography craft,
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or if you're interested in like pursuing a full blown pet
397
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photography business,
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what are the beliefs that you currently hold?
399
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This is really,
400
00:16:00,470 --> 00:16:01,280
really critical.
401
00:16:01,670 --> 00:16:04,520
We've all heard the Henry Ford quote that if you think
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00:16:04,520 --> 00:16:05,060
you can,
403
00:16:05,060 --> 00:16:07,750
or you think you can't you're right.
404
00:16:08,030 --> 00:16:12,440
And I love that quote mostly because it's incredibly accurate.
405
00:16:12,470 --> 00:16:16,430
And this belief that we have in ourselves and what is
406
00:16:16,670 --> 00:16:21,140
possible is really the driving force of everything.
407
00:16:21,140 --> 00:16:25,010
Because if you don't believe it's possible for it to happen
408
00:16:25,010 --> 00:16:27,080
for you to you by you,
409
00:16:27,170 --> 00:16:28,010
it's just,
410
00:16:28,010 --> 00:16:29,060
it's never going to happen.
411
00:16:29,480 --> 00:16:31,490
So that is 100%.
412
00:16:31,610 --> 00:16:36,440
The first thing that we need to do is to really
413
00:16:36,440 --> 00:16:37,550
ask ourselves,
414
00:16:38,300 --> 00:16:40,100
what do we believe is possible?
415
00:16:40,190 --> 00:16:42,980
What is that little voice in the back of your head
416
00:16:43,010 --> 00:16:44,990
saying, when you say,
417
00:16:45,020 --> 00:16:47,990
I want to have a six-figure pet photography business,
418
00:16:48,770 --> 00:16:49,460
just get quiet.
419
00:16:49,880 --> 00:16:50,690
What's that voice say?
420
00:16:52,250 --> 00:16:53,450
Does it say,
421
00:16:53,720 --> 00:16:54,260
oh yeah,
422
00:16:54,290 --> 00:16:55,010
of course you do,
423
00:16:55,010 --> 00:16:58,550
but you're not enough business minded to make it happen.
424
00:16:59,030 --> 00:17:00,200
Yeah, that would be great.
425
00:17:00,200 --> 00:17:01,910
But there's so many other pet photographers here.
426
00:17:01,910 --> 00:17:03,110
There's no way that'll happen.
427
00:17:04,280 --> 00:17:05,320
Or this is,
428
00:17:05,420 --> 00:17:07,550
this is one of my favorite still happens to me sometimes
429
00:17:07,700 --> 00:17:10,520
is a hundred K 50 clients,
430
00:17:10,760 --> 00:17:11,780
$2,000 client.
431
00:17:11,790 --> 00:17:13,760
There's no way I'm going to find enough clients that will
432
00:17:13,760 --> 00:17:16,310
spend that much because everyone's going to think that is way
433
00:17:16,310 --> 00:17:17,150
too expensive.
434
00:17:17,180 --> 00:17:19,220
And especially my friends and family have told me,
435
00:17:19,220 --> 00:17:21,050
no, one's going to pay that mean,
436
00:17:21,050 --> 00:17:23,150
you guys all have these beliefs,
437
00:17:23,240 --> 00:17:24,770
what's your perfectly,
438
00:17:25,400 --> 00:17:27,740
perfectly common and understandable.
439
00:17:27,740 --> 00:17:29,030
And we all have them,
440
00:17:29,420 --> 00:17:31,580
but they are not doing us any favors.
441
00:17:31,700 --> 00:17:32,930
So it is just really,
442
00:17:32,930 --> 00:17:35,000
really important to kind of ask ourself,
443
00:17:35,930 --> 00:17:36,920
what are we thinking?
444
00:17:36,920 --> 00:17:38,240
What are we telling ourselves?
445
00:17:38,330 --> 00:17:39,710
And then how do we change them?
446
00:17:40,130 --> 00:17:42,500
Well, we can look for counterexamples.
447
00:17:42,770 --> 00:17:46,010
Look for places where this is happening.
448
00:17:46,430 --> 00:17:50,040
Is there anyone out there running a six figure business?
449
00:17:50,700 --> 00:17:52,470
Yes. What if your belief is,
450
00:17:52,470 --> 00:17:55,200
well, I can't run a six figure photography business in my
451
00:17:55,200 --> 00:17:55,980
small town.
452
00:17:56,340 --> 00:18:00,420
Well, is there anyone running a six figure photography business out
453
00:18:00,420 --> 00:18:01,380
of a small town?
454
00:18:01,950 --> 00:18:05,850
I know one Ben shirk from venture photography.
455
00:18:05,910 --> 00:18:07,470
He's in a little tiny town in Iowa.
456
00:18:07,770 --> 00:18:09,150
His work is amazing.
457
00:18:09,390 --> 00:18:13,470
People fly in from New York and Chicago and like all
458
00:18:13,470 --> 00:18:17,370
over the place to be photographed in the middle of Iowa
459
00:18:17,370 --> 00:18:19,230
for their high school senior photos,
460
00:18:19,230 --> 00:18:21,540
because his work is so good.
461
00:18:21,660 --> 00:18:23,190
So yes,
462
00:18:23,280 --> 00:18:24,690
anything is possible.
463
00:18:24,690 --> 00:18:29,370
So ask yourself what your beliefs are and then start to
464
00:18:29,460 --> 00:18:31,380
look for some different,
465
00:18:31,650 --> 00:18:34,860
different beliefs or some examples of someone that is living those
466
00:18:34,860 --> 00:18:35,610
current beliefs.
467
00:18:35,700 --> 00:18:39,330
And one way to do that truly is to be surrounded
468
00:18:39,330 --> 00:18:42,450
by other people that are going after the same goals that
469
00:18:42,450 --> 00:18:42,900
you have,
470
00:18:42,960 --> 00:18:44,760
which is one of the things that we do inside the
471
00:18:44,760 --> 00:18:45,450
academy is just,
472
00:18:45,450 --> 00:18:47,460
we have this community of people that are all moving in
473
00:18:47,460 --> 00:18:48,270
the same direction.
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00:18:48,420 --> 00:18:50,520
So whatever beliefs you have,
475
00:18:51,960 --> 00:18:57,180
likely someone is living that actual thing.
476
00:18:57,630 --> 00:19:00,510
They have busted through that belief and they are proof that
477
00:19:00,510 --> 00:19:01,500
it is possible.
478
00:19:01,560 --> 00:19:02,760
So beliefs are really,
479
00:19:02,790 --> 00:19:03,510
really important.
480
00:19:03,930 --> 00:19:04,620
For instance,
481
00:19:04,710 --> 00:19:07,590
one of the beliefs that I had when I started this
482
00:19:07,590 --> 00:19:10,650
whole hair of the dog education side of the journey,
483
00:19:10,650 --> 00:19:13,920
back to that mini sessions and the snap day is that
484
00:19:14,490 --> 00:19:19,110
I didn't know that I could actually help someone with this.
485
00:19:19,140 --> 00:19:20,730
I didn't have any formal training.
486
00:19:20,790 --> 00:19:23,940
Yes. I've always enjoyed like helping people back when I was
487
00:19:23,940 --> 00:19:24,810
at a zoo trainer,
488
00:19:24,810 --> 00:19:26,850
I would help other people train their animals.
489
00:19:26,850 --> 00:19:28,050
I loved opera and conditioning.
490
00:19:28,110 --> 00:19:30,270
I love teaching people about opera conditioning.
491
00:19:30,690 --> 00:19:31,050
I really,
492
00:19:31,050 --> 00:19:31,740
really enjoyed it.
493
00:19:31,920 --> 00:19:34,470
And I really loved the business of photography,
494
00:19:34,860 --> 00:19:36,480
but I didn't know.
495
00:19:36,480 --> 00:19:41,550
And I didn't necessarily have beliefs that this is what I
496
00:19:41,550 --> 00:19:42,300
was here to do,
497
00:19:42,300 --> 00:19:45,630
that I was supposed to be helping people with this particular
498
00:19:45,630 --> 00:19:47,970
thing. I had a lot of doubt and a lot of
499
00:19:47,970 --> 00:19:49,770
really worthiness issues and things like that.
500
00:19:49,890 --> 00:19:50,250
I'm sure,
501
00:19:50,570 --> 00:19:51,990
sure. Many of you can relate.
502
00:19:52,140 --> 00:19:55,830
But how that changed is that I did in any way,
503
00:19:56,160 --> 00:19:56,610
I said,
504
00:19:56,730 --> 00:19:57,000
all right,
505
00:19:57,090 --> 00:19:57,690
I put it out there.
506
00:19:57,690 --> 00:19:58,890
What's the worst that happens.
507
00:19:59,820 --> 00:20:00,510
Nothing happens.
508
00:20:00,990 --> 00:20:02,310
Okay. I can live with that.
509
00:20:02,400 --> 00:20:03,300
So I put it out there.
510
00:20:03,630 --> 00:20:09,750
And what happened after that is that people had big transformations.
511
00:20:09,960 --> 00:20:14,640
And it was because I took the time to put down
512
00:20:14,670 --> 00:20:17,520
what I had figured out my knowledge,
513
00:20:17,550 --> 00:20:18,630
my experience,
514
00:20:18,750 --> 00:20:20,370
and just took the time to record it.
515
00:20:20,460 --> 00:20:23,640
And I took the time to put it out to the
516
00:20:23,640 --> 00:20:27,390
world to allow people that needed that information to grab it.
517
00:20:27,570 --> 00:20:29,610
And you know,
518
00:20:29,670 --> 00:20:33,420
then when you start to get notes from people that say,
519
00:20:33,450 --> 00:20:34,080
oh my gosh,
520
00:20:34,140 --> 00:20:35,520
thank you so much for doing this.
521
00:20:35,520 --> 00:20:37,470
I just had my first $5,000
522
00:20:37,740 --> 00:20:38,910
mini session day.
523
00:20:39,870 --> 00:20:41,130
It makes you feel pretty good.
524
00:20:41,340 --> 00:20:42,750
And it changes those beliefs.
525
00:20:42,840 --> 00:20:48,310
And so actually this ties in really well because those beliefs
526
00:20:48,640 --> 00:20:53,020
to get them to start to change them is often tied
527
00:20:53,050 --> 00:20:56,230
to our number two success principle.
528
00:20:56,230 --> 00:20:57,850
And that is action.
529
00:20:58,750 --> 00:20:59,290
You guys,
530
00:21:00,280 --> 00:21:02,980
nothing happens without action.
531
00:21:03,040 --> 00:21:07,630
How many of you are sitting at home getting ready to
532
00:21:07,630 --> 00:21:11,170
create a new marketing piece or to do a new marketing
533
00:21:11,170 --> 00:21:16,450
strategy or to just post that you have sessions available on
534
00:21:16,450 --> 00:21:17,470
social media.
535
00:21:17,560 --> 00:21:18,400
And you're like,
536
00:21:18,430 --> 00:21:19,300
oh, it's not perfect.
537
00:21:19,990 --> 00:21:20,470
I need to,
538
00:21:20,500 --> 00:21:21,760
I need to do this first.
539
00:21:21,850 --> 00:21:23,200
I need to do that first.
540
00:21:23,410 --> 00:21:26,770
Oh, I need to create this 37 page pricing guide before
541
00:21:26,770 --> 00:21:29,290
I can actually market my business.
542
00:21:30,340 --> 00:21:31,660
Yeah. Raise your hand.
543
00:21:31,900 --> 00:21:32,530
It's okay.
544
00:21:33,160 --> 00:21:34,030
We've all been there.
545
00:21:34,060 --> 00:21:37,660
Just that perfection is really the enemy of action.
546
00:21:38,320 --> 00:21:43,300
You guys getting something good enough is so much better than
547
00:21:43,300 --> 00:21:44,560
waiting for perfection.
548
00:21:44,560 --> 00:21:46,120
If you're waiting for perfection,
549
00:21:46,510 --> 00:21:48,850
it's really kind of like failure because you're not getting it
550
00:21:48,850 --> 00:21:49,330
out there.
551
00:21:49,630 --> 00:21:50,530
You're not helping people.
552
00:21:50,530 --> 00:21:54,160
You're not photographing someone's dog who has limited time left with
553
00:21:54,160 --> 00:21:58,540
them because you're waiting to create this 37 page pricing guide.
554
00:21:58,750 --> 00:22:02,110
We need to put our services out there and we need
555
00:22:02,110 --> 00:22:03,010
to take the action.
556
00:22:03,040 --> 00:22:05,320
And then when we take the action,
557
00:22:05,470 --> 00:22:08,320
we get more information and then we can tweak.
558
00:22:08,320 --> 00:22:09,040
We can change.
559
00:22:09,040 --> 00:22:10,030
We can improve.
560
00:22:10,300 --> 00:22:10,630
You know,
561
00:22:10,630 --> 00:22:13,300
I don't want you to miss hear me when I say
562
00:22:13,300 --> 00:22:15,790
70% is good.
563
00:22:15,790 --> 00:22:16,690
Like just get it out.
564
00:22:17,380 --> 00:22:19,750
That doesn't mean that we're settling for like,
565
00:22:19,780 --> 00:22:20,560
oh whatever.
566
00:22:20,560 --> 00:22:21,790
I don't have to try hard.
567
00:22:21,790 --> 00:22:23,830
And I could put not my best stuff out there.
568
00:22:24,190 --> 00:22:24,460
No, no,
569
00:22:24,460 --> 00:22:24,790
no, no.
570
00:22:25,030 --> 00:22:27,520
You're putting in 70% of your best stuff out there.
571
00:22:27,700 --> 00:22:30,400
You are doing the best you can for that 70%,
572
00:22:30,400 --> 00:22:35,080
but you are not waiting for absolute perfection because absolute perfection
573
00:22:35,080 --> 00:22:36,130
doesn't exist.
574
00:22:36,340 --> 00:22:39,850
You will never be done updating your website or updating your
575
00:22:39,850 --> 00:22:43,180
client material or changing your workflow or learning new things for
576
00:22:43,180 --> 00:22:43,840
your craft.
577
00:22:43,990 --> 00:22:47,080
It never happens because we're always growing.
578
00:22:47,080 --> 00:22:48,100
We're always learning.
579
00:22:48,100 --> 00:22:49,930
We're always expanding and improving.
580
00:22:50,920 --> 00:22:54,190
So just take the action.
581
00:22:54,520 --> 00:22:56,830
Just get moving.
582
00:22:57,880 --> 00:23:00,340
One place where action led to a lot of clarity here
583
00:23:00,340 --> 00:23:02,500
in hair of the dog is really the creation of the
584
00:23:02,500 --> 00:23:04,360
membership. If you would've told me,
585
00:23:04,990 --> 00:23:06,850
heck even three years ago,
586
00:23:07,030 --> 00:23:07,480
Hey Nicole,
587
00:23:07,480 --> 00:23:08,530
you're going to have a membership,
588
00:23:09,160 --> 00:23:10,030
but no,
589
00:23:10,030 --> 00:23:10,540
I'm not.
590
00:23:11,020 --> 00:23:14,380
I create individual courses and help people just with what they
591
00:23:14,380 --> 00:23:18,130
need individually creating and selling individual courses.
592
00:23:18,190 --> 00:23:20,170
And then having my photography business,
593
00:23:20,240 --> 00:23:20,920
not going to be,
594
00:23:20,980 --> 00:23:23,860
have a membership that wasn't on my radar at all,
595
00:23:24,010 --> 00:23:26,260
but taking the different action,
596
00:23:26,680 --> 00:23:30,070
being open to different ways,
597
00:23:30,370 --> 00:23:34,870
to help everyone listening to my community and seeing the possibility
598
00:23:34,870 --> 00:23:39,010
to be able to serve such a bigger audience because the
599
00:23:39,010 --> 00:23:42,370
membership is at a price point that those starting out in
600
00:23:42,370 --> 00:23:44,050
their business can attain,
601
00:23:44,110 --> 00:23:45,590
which it just,
602
00:23:45,980 --> 00:23:50,270
it never would have happened if I wasn't just constantly tweaking,
603
00:23:50,810 --> 00:23:51,740
putting things out,
604
00:23:52,010 --> 00:23:56,240
changing, asking how I can improve asking my students,
605
00:23:56,270 --> 00:23:57,140
my community,
606
00:23:57,320 --> 00:23:58,490
what's working for them,
607
00:23:58,730 --> 00:23:59,750
asking what they love,
608
00:23:59,780 --> 00:24:01,430
asking what they still need help with.
609
00:24:01,670 --> 00:24:02,750
And just always,
610
00:24:02,930 --> 00:24:03,980
always changing.
611
00:24:04,160 --> 00:24:05,150
Has it been perfect?
612
00:24:05,420 --> 00:24:07,250
No. Will it ever be perfect?
613
00:24:07,640 --> 00:24:08,600
Probably not.
614
00:24:08,840 --> 00:24:14,600
But being able to just take this action and then adjust
615
00:24:14,780 --> 00:24:19,520
as we go has been 100% instrumental in creating hair of
616
00:24:19,520 --> 00:24:21,440
the dog for what it is today.
617
00:24:22,330 --> 00:24:22,660
All right.
618
00:24:22,690 --> 00:24:23,260
Number three,
619
00:24:23,710 --> 00:24:27,430
commitment. You guys critical.
620
00:24:28,330 --> 00:24:33,190
Critical. One of my favorite quotes is if you are interested,
621
00:24:33,190 --> 00:24:34,480
you'll find an excuse.
622
00:24:34,750 --> 00:24:35,650
And if you're committed,
623
00:24:35,650 --> 00:24:36,520
you'll find a way,
624
00:24:36,970 --> 00:24:38,290
let that sink in for a minute.
625
00:24:38,590 --> 00:24:39,520
If you're interested,
626
00:24:39,520 --> 00:24:40,780
you'll find an excuse.
627
00:24:41,170 --> 00:24:42,250
And if you're committed,
628
00:24:42,280 --> 00:24:45,820
you'll find a way how many things have we said,
629
00:24:45,850 --> 00:24:46,060
oh yeah,
630
00:24:46,060 --> 00:24:46,840
I'm going to do that.
631
00:24:47,380 --> 00:24:47,950
And then,
632
00:24:48,670 --> 00:24:49,030
you know,
633
00:24:49,090 --> 00:24:49,960
it never happens.
634
00:24:50,530 --> 00:24:51,850
We have other commitments.
635
00:24:51,910 --> 00:24:53,260
We, you know,
636
00:24:53,440 --> 00:24:54,940
just change our focus.
637
00:24:54,970 --> 00:24:57,310
We just have it on our to-do list for like three
638
00:24:57,310 --> 00:24:58,600
years. And it never happens.
639
00:24:59,170 --> 00:25:01,020
That's because we were interested.
640
00:25:01,360 --> 00:25:07,780
We weren't committed commitment is 100% critical to getting to where
641
00:25:07,870 --> 00:25:09,220
you want to go.
642
00:25:09,430 --> 00:25:13,150
And it's okay if you are committed to something and then
643
00:25:13,150 --> 00:25:15,580
you realize I don't want to be committed to that anymore.
644
00:25:16,150 --> 00:25:18,310
No one says you have to stick with a commitment for
645
00:25:18,310 --> 00:25:18,970
a lifetime.
646
00:25:19,030 --> 00:25:20,740
Well, unless you're getting married,
647
00:25:21,760 --> 00:25:22,990
but other than that,
648
00:25:23,380 --> 00:25:24,250
married or children,
649
00:25:24,250 --> 00:25:25,630
those are pretty lifelong commitments.
650
00:25:25,660 --> 00:25:30,010
But other things like I want to have my pet photography
651
00:25:30,010 --> 00:25:32,560
business, just do studio work,
652
00:25:32,740 --> 00:25:34,240
just do outdoor work.
653
00:25:34,570 --> 00:25:35,740
Just do cats.
654
00:25:35,860 --> 00:25:37,120
Just do horses.
655
00:25:37,690 --> 00:25:39,070
You can change that commitment.
656
00:25:39,280 --> 00:25:41,920
No one is saying you have to keep that same commitment
657
00:25:41,950 --> 00:25:43,390
forever and ever,
658
00:25:43,990 --> 00:25:48,580
but we need to be committed to it because it's going
659
00:25:48,580 --> 00:25:49,360
to get Rocky.
660
00:25:49,480 --> 00:25:50,950
It's going to get difficult.
661
00:25:51,250 --> 00:25:53,440
There are going to be setback some days you're going to
662
00:25:53,440 --> 00:25:56,350
feel like you're taking three steps back and only one step
663
00:25:56,350 --> 00:25:57,490
forward. But guess what?
664
00:25:57,490 --> 00:25:58,750
If you stay committed next week,
665
00:25:58,750 --> 00:26:00,280
you're going to take eight steps forward.
666
00:26:00,430 --> 00:26:02,020
So it's just,
667
00:26:02,230 --> 00:26:03,460
it's just a necessity.
668
00:26:03,850 --> 00:26:05,170
So you have to ask yourself,
669
00:26:05,290 --> 00:26:07,420
what am I committed towards?
670
00:26:07,990 --> 00:26:09,220
Because at the end of the day,
671
00:26:09,220 --> 00:26:10,780
we all have 24 hours in the day.
672
00:26:11,710 --> 00:26:12,180
So again,
673
00:26:12,180 --> 00:26:14,440
I want to ask you what you guys are committed to.
674
00:26:14,950 --> 00:26:15,490
All right?
675
00:26:16,090 --> 00:26:16,780
Those are that.
676
00:26:16,780 --> 00:26:17,380
Those are the,
677
00:26:17,380 --> 00:26:20,260
those are the top three ways of being that we really
678
00:26:20,290 --> 00:26:22,870
need to be in order to have success,
679
00:26:22,870 --> 00:26:24,190
whether it is pet photography,
680
00:26:24,190 --> 00:26:27,640
success, or any other piece of success in your life.
681
00:26:27,700 --> 00:26:28,360
Number one,
682
00:26:29,050 --> 00:26:31,360
belief that it's possible belief in yourself.
683
00:26:31,570 --> 00:26:32,260
Number two,
684
00:26:32,560 --> 00:26:35,350
taking that imperfect action and number three,
685
00:26:35,380 --> 00:26:38,560
having commitment to keep going.
686
00:26:38,800 --> 00:26:43,000
Now, one way that we help our students inside hair,
687
00:26:43,050 --> 00:26:45,480
the dog is in the hair of the dog academy,
688
00:26:45,480 --> 00:26:50,880
which you might have noticed is actually open for enrollment.
689
00:26:51,330 --> 00:26:52,650
Right now.
690
00:26:53,010 --> 00:26:55,740
We are only open for enrollment for a few more days.
691
00:26:56,080 --> 00:26:58,740
And then the doors will close for a little while while
692
00:26:58,770 --> 00:27:01,260
we serve the heck out of our new members.
693
00:27:01,320 --> 00:27:04,290
But just wanted to give you guys a quick update as
694
00:27:04,290 --> 00:27:05,970
to what's new in the academy.
695
00:27:06,060 --> 00:27:09,870
The three main ways that we help our pet photographers in
696
00:27:09,870 --> 00:27:12,060
our community is number one with content,
697
00:27:12,540 --> 00:27:13,020
number two,
698
00:27:13,020 --> 00:27:16,290
with support and number three with the community.
699
00:27:16,380 --> 00:27:17,220
And gosh,
700
00:27:17,220 --> 00:27:21,810
the content ranges from fundamentals of pet photography with Caitlyn McColl,
701
00:27:21,810 --> 00:27:22,710
from ragamuffin,
702
00:27:22,710 --> 00:27:26,640
like talking about shutter speed and capturing action and exposure,
703
00:27:26,640 --> 00:27:27,810
triangle and things like that.
704
00:27:27,870 --> 00:27:31,050
All the way up to Kim heart's is pet photography.
705
00:27:31,050 --> 00:27:35,520
EDU, that's talking about off-camera flash and studio lighting and photographing
706
00:27:35,520 --> 00:27:36,390
groups of dogs.
707
00:27:36,450 --> 00:27:39,690
And then I of course have a gazillion programs in there.
708
00:27:39,720 --> 00:27:41,100
That's an actual number,
709
00:27:42,360 --> 00:27:44,640
various behind the lenses where you come with me on a
710
00:27:44,640 --> 00:27:45,930
shoot, an equine shoot,
711
00:27:45,930 --> 00:27:46,800
an urban shoot,
712
00:27:46,830 --> 00:27:47,640
two dogs,
713
00:27:47,640 --> 00:27:49,260
pets and people for supposing.
714
00:27:49,590 --> 00:27:53,070
We have editing and help with post-processing for pet photographers.
715
00:27:53,070 --> 00:27:56,190
We have the full business of pet photography content.
716
00:27:56,340 --> 00:27:57,060
We have guests,
717
00:27:57,090 --> 00:27:57,900
artists sharing,
718
00:27:57,930 --> 00:27:58,980
editing secrets,
719
00:27:59,220 --> 00:28:00,840
and other business secrets.
720
00:28:00,840 --> 00:28:02,580
We have the support,
721
00:28:02,610 --> 00:28:06,720
which is office hours and laser coaching and monthly shooting challenges
722
00:28:06,750 --> 00:28:08,520
and critique corner with Charlotte Reeves.
723
00:28:08,610 --> 00:28:11,940
And then of course we have our amazing community.
724
00:28:12,210 --> 00:28:13,230
Oh, you guys,
725
00:28:13,380 --> 00:28:15,870
I would love for you to jump in and join us.
726
00:28:16,330 --> 00:28:19,620
The academy is incredibly affordable.
727
00:28:19,620 --> 00:28:22,830
It is less than a dinner and a martini out.
728
00:28:23,160 --> 00:28:24,210
Come on over,
729
00:28:24,330 --> 00:28:25,050
check it out.
730
00:28:25,110 --> 00:28:28,950
If you are committed to improving your craft or growing your
731
00:28:28,950 --> 00:28:34,740
business, I believe that you need some help along the way.
732
00:28:34,830 --> 00:28:36,180
You need a mentor,
733
00:28:36,210 --> 00:28:37,710
you need education,
734
00:28:37,740 --> 00:28:38,880
you need support.
735
00:28:39,150 --> 00:28:40,080
And you know,
736
00:28:40,080 --> 00:28:41,310
if hair of the dog academy,
737
00:28:41,310 --> 00:28:42,660
isn't the right place for that,
738
00:28:42,720 --> 00:28:43,380
that's fine.
739
00:28:43,710 --> 00:28:46,650
But I encourage you to please find that support somewhere.
740
00:28:46,980 --> 00:28:47,610
And of course,
741
00:28:48,060 --> 00:28:49,860
if you want to check out the academy and you find
742
00:28:49,860 --> 00:28:51,390
that it is the right place for you,
743
00:28:51,390 --> 00:28:52,860
we would love to have you,
744
00:28:52,890 --> 00:28:53,670
the doors are open now,
745
00:28:53,670 --> 00:28:54,960
but only for a few days,
746
00:28:55,260 --> 00:28:55,790
check them out.
747
00:28:55,800 --> 00:29:01,590
www.hairofthedogacademy.com/academy. Anyway,
748
00:29:01,770 --> 00:29:05,130
I hope you guys have enjoyed this little bit of a
749
00:29:05,790 --> 00:29:09,030
peek under the hood of the history of hair,
750
00:29:09,030 --> 00:29:09,690
of the dog.
751
00:29:09,990 --> 00:29:12,900
And I really truly from the bottom of my heart,
752
00:29:12,930 --> 00:29:16,410
appreciate each and every one of you.
753
00:29:16,470 --> 00:29:19,980
And thank you so much for being part of my journey,
754
00:29:19,980 --> 00:29:23,370
because this is why I do this is every email that
755
00:29:23,370 --> 00:29:23,910
I get.
756
00:29:24,000 --> 00:29:28,110
Every win that's posted in the academy each and every one
757
00:29:28,110 --> 00:29:32,220
of your successes just bring me incredible amounts of joy.
758
00:29:32,610 --> 00:29:33,960
So get out there,
759
00:29:34,350 --> 00:29:38,490
keep believing that it's possible taking that action and being committed
760
00:29:38,610 --> 00:29:39,570
to your goal.
761
00:29:40,110 --> 00:29:42,310
And I will see you next week.
762
00:29:42,940 --> 00:29:44,980
It you'll enjoy this podcast episode.
763
00:29:44,980 --> 00:29:48,370
Go ahead and take a screenshot of this episode on your
764
00:29:48,370 --> 00:29:51,820
phone and posted up there on your Instagram stories and be
765
00:29:51,820 --> 00:29:55,150
sure to tag us at hair of the dog academy.
766
00:29:55,270 --> 00:29:58,810
And we would just love to see how you're listening and
767
00:29:58,810 --> 00:29:59,950
a full disclosure.
768
00:30:00,070 --> 00:30:03,490
Sometimes we just like to give away a little pet photographer,
769
00:30:03,490 --> 00:30:07,330
swag in the form of hair of the dog t-shirts and
770
00:30:07,330 --> 00:30:09,910
sweatshirts. So what are you waiting for?
771
00:30:09,970 --> 00:30:13,060
Go ahead and share that screenshot of this episode.
772
00:30:13,330 --> 00:30:15,180
And don't forget to tag us at hair,
773
00:30:15,200 --> 00:30:16,000
the dog academy.
774
00:30:16,240 --> 00:30:17,230
And while you're there,
775
00:30:17,290 --> 00:30:19,540
maybe you want to jump on over to our account and
776
00:30:19,540 --> 00:30:22,510
see what we're up to on the gram would love to
777
00:30:22,510 --> 00:30:23,320
connect with you.
778
00:30:24,220 --> 00:30:26,500
Thanks for listening to the hair of the dog podcast.
779
00:30:26,500 --> 00:30:28,570
If you want to check out the show notes for access
780
00:30:28,570 --> 00:30:30,790
to any of the links that we shared in this episode,
781
00:30:31,060 --> 00:30:33,370
as well as any additional related resources,
782
00:30:33,730 --> 00:30:38,650
simply go to www.hairofthedogacademy.com/
783
00:30:38,680 --> 00:30:40,510
99. Once again,
784
00:30:40,570 --> 00:30:43,750
that's hair of the dog academy.com/the
785
00:30:43,750 --> 00:30:45,010
numbers nine and nine.
786
00:30:46,140 --> 00:30:49,080
Thanks For listening to this episode of hair of the dog
787
00:30:49,110 --> 00:30:51,510
podcast. If you enjoyed this show,
788
00:30:51,600 --> 00:30:53,310
please take a minute to leave a review.
789
00:30:53,520 --> 00:30:54,420
And while you're there,
790
00:30:54,570 --> 00:30:55,920
don't forget to subscribe.
791
00:30:55,980 --> 00:30:59,430
So you don't miss our upcoming episodes on last thing,
792
00:30:59,850 --> 00:31:02,490
if you are ready to dive into more resources,
793
00:31:02,790 --> 00:31:08,160
head over to our [email protected].
794
00:31:08,490 --> 00:31:11,700
Thanks for being a part of this pet photography community
Welcome!
I'm Nicole and I help portrait photographers to stop competing on price, sell without feeling pushy, and consistently increase sales to $2,000+ per session - which is the fastest path to a 6-figure business. My goal is to help you build a thriving business you love while earning the income you deserve.
