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Soap and Money Triggers - Biz Tip Thursday
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Soap and Money Triggers - Biz Tip Thursday

IN THIS EPISODE:

#119 - Welcome to Biz Tip Thursday!  These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business!

 Great smelling soap brings me momentarily happiness throughout the day, so when I was near Bath and Body Works I popped in to grab some Christmas varieties. Little did I know that the 4 for $20 sign would set off a money trigger - and then make me realize how these soaps are similar to our photography products.

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @hairofthedogacademy.


Resources From This Episode:

Full Transcript ›

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Welcome to the hair of the dog podcast.

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Today is another special bonus Thursday episode.

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This time it's a biz tip Thursday.

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And what that means is I am to sharing different musings

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that I find from my general life,

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from traveling and eating out and working in my photography business

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and running and hair of the dog.

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I love to find different things that are working out in

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the real world and bring it back and let you know

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how it might relate to your photography business.

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So let's see what I've uncovered this week.

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Stay tuned.

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Welcome to the hair of the dog podcast.

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If yoIf you're a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Well, I don't know there,

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Nicole here back for another Biz Tip Thursday,

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and I just got back from shopping at Bath and Body

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Works. Now,

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couple different things about this story today.

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Number one,

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I had a little money mindset trigger at bath and body

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works. So I wanted to share with you because this might

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happen to you as well.

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And that was when I went in there.

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I was having lunch with my husbands.

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It's Monday.

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He's off is what we usually do on Mondays.

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I was like,

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I'm going to go down and get some soap because Christmas

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in a couple of weeks.

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And I want my hands to smell festive when I wash

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my hands and my kitchen leading up to Christmas.

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So where do I like to be able to get really

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good smelling soaps?

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Okay. Bath and body works.

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Yes. I know it's an assault on your senses when you

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walk in there,

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but in small doses,

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it works really,

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really well.

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So anyway,

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I walked in there,

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I went straight to the soap wall and immediately know what

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my mind said.

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It said,

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oh my gosh,

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four for 20 that's $5 a soap.

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That's teens,

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excessive cold.

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Do you really need to spend $5 a soap?

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Okay. And then actually it was four 50 or so because

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it was six for 27.

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So pricing psychology got me.

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I'm like,

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well, I'll just get six.

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Cause I'll use them.

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So anyway,

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still my mind was thinking that seems expensive,

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Nicole, you don't need to spend that much money for soap.

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What are you doing?

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All right.

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So a couple of different things to consider there.

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Number one,

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where are you running into that mindset?

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That little voice in your head saying,

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excuse me,

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this seems a little expensive.

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Are you sure you want to do that?

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Because there's something to unpack there.

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And secondly,

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this goes back to even our value as a photographer too.

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This is not the same thing as what I could get

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less expensive somewhere else.

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Yes. I could go to target or Walmart and get a

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99 cent thing of soap.

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Guess what?

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It's not going to be pretty to match the Christmas decor

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in my house.

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And it's not going to smell nearly as good.

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And it's probably not going to be farming.

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All right.

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That might be a dollar 50,

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but anyway,

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it's a different experience.

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It's a different quality of product.

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And so we can start to say the same thing when

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we're looking at pricing,

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our own work,

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you know,

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yes, our clients can get it cheaper somewhere else.

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There is always someone cheaper,

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but what is the value that you're bringing?

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What is the product that you're bringing?

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What is the quality of product,

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quality of image that you are bringing to the market into

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that potential client.

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So I want you to remember that and I want you

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to go ahead and treat yourself to the soap.

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It doesn't have to be the soap,

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but is there something else that you're like,

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man, I really enjoy this.

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But then that little voice in the back of your head

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says, you can get a cheaper,

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don't spend the money on this,

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but if it brings you joy,

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it is a hundred percent worth it.

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Where else can I bring a little smile to my face

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for like weeks at a time for five bucks?

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Yeah, not a lot of places other than soap.

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So you're allowed to buy the soap.

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You're allowed to buy the flowers.

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You're allowed to get the massage.

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These are things that bring joy into our life that make

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us smile to make us enjoy the day,

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if even only for a few minutes,

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but it is 100% worth it and you are worth it

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and your work is worth it and your prices are worth

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it. And yeah,

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let's make sure that we value what we have as well.

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So that way other people will as well.

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Anyway, just wanted to pop in,

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wish you a happy Hanukkah,

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Merry Christmas,

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happy Festivus,

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whatever you are celebrating and have a great 2020 to talk

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to you soon.

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If you enjoy this podcast episode,

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go ahead and take a screenshot of this episode on your

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phone and posted up there on your Instagram stories and be

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sure to tag us at hair of the dog academy.

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And we would just love to see how you're listening and

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a full disclosure.

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Sometimes we just like to give away a little pet photographer,

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swag in the form of hair of the dog t-shirts and

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sweatshirts. So what are you waiting for?

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Go ahead and share that screenshot of this episode.

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And don't forget to tag us at Hare,

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the dog academy.

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And while you're there,

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maybe you want to jump on over to our account and

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see what we're up to on the gram would love to

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connect with you.

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Thanks for listening to the hair of the dog podcast.

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This was episode number one 19.

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If you want to check out the show notes for access

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to any of the resources that we mentioned,

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simply go to www.hairofthedogacademy.com/

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1 1 9.

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Thanks for listening to this episode of hair of the dog

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podcast. If you enjoyed this show,

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please take a minute to leave a review.

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And while you're there,

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don't forget to subscribe.

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So you don't miss our upcoming episodes online.

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If you are ready to dive into more resources,

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head over to our [email protected].

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Thanks for being a part of this pet photography community.

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