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Welcome back to The Hair of the Dog podcast.

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I'm your host,

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Nicole Begley,

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and today we're chatting with the one,

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the only,

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Heather Lahtinen.

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She's back on the podcast and we're talking all about impending

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recession and what that means for you and your photography business.

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Stay tuned.

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Welcome to The Hair of the Dog podcast.

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If you are a pet photographer,

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ready to make more money and start living a life by

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your design,

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you've come to the right place.

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And now your host,

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pet photographer,

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travel addict,

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chocolate martini connoisseur,

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Nicole Begley.

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Hey everybody.

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Welcome back to The Hair of the Dog podcast.

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I'm your host,

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Nicole Bagley,

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and here we are today.

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She's back once again.

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I feel like,

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I don't know,

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like a You gotta new,

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do something new.

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I know,

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but I don't have anything new.

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So anyway,

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she's back.

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The newness is,

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I have nothing new.

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It's Heather Laden,

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I'm jet lagged.

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I don't know what day it is or what time it

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is, but our productivity editing all the things Ninja is back.

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Heather Lotton and,

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Hi Heather.

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Hey, actually I have a new title.

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May I share it with you?

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Yes. Okay.

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It's not official yet,

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but I am on my way to becoming a certified money

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coach. Is this your 17th certification?

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Tell many certifications.

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Do you have?

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I don't know,

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I lost cow.

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I do love a good certification,

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but the reason all of them actually are out of necessity,

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meaning I,

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there's something I needed,

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you know,

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Right when I,

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when I got my Adobe certification,

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so I'm an Adobe certified expert in Photoshop,

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and when I got that,

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it was so I could learn it and then I teach

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it. So the money thing,

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you know,

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we've talked a lot about money together,

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right? And I clearly have issues around money.

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So I am going through a training so that I can

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coach myself and then hope,

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help our,

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our fellow photographer friends get better with their money stories.

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I love it.

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I love it.

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Because I mean,

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we talk about money so much on here and really it

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comes down to those money mindset things that you have in

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your head.

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And honestly,

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I think like success and photography businesses really comes down to

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that too.

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Because if you have this subconscious belief that you're not worth

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it or like that,

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you know,

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all this money is hard and this and that,

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then I think you just hide and don't even do anything

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to market your business.

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Because I can't tell you how many people,

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Heather, Heather,

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I'm talking probably eight or nine out of 10 people that

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I talk to that are like,

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Oh, I need more clients.

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Where do I get more clients?

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And I ask them one thing.

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I'm like,

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What are you doing right now?

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Yes, nothing I'm posting on social media a little bit,

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right? And gosh,

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you know,

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like it's really,

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really, business is simple.

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We just need to make some offers to people.

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And then some people say yes,

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and some people will say no,

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but so many photographers don't even like to make the offers

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because they have,

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whether they're conscious or unconscious,

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all these stories in their head about what that means or

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what's gonna happen or what happens if someone says no.

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And does that make them a failure?

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And you know,

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and again,

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that can all be at a subconscious level that you don't

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even realize is going on.

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So if you find yourself sitting at home right now and

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wondering what,

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why is my fall not booked up?

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Where are all these clients?

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And then ask yourself,

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Okay, what am I doing to actually market my business?

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And if you can't answer at least like three things off

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the top of your head that I'm doing X,

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Y, and Z,

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then we need to do some things.

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We need to take some actions to get out there to

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talk to people,

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to let them know you're a pet photographer.

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To ask them,

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Man, I would love to photograph your dog.

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Here's some information.

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Like we need to talk to people and let them know

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what's happening.

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I actually have a really simple approach to this and it's

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three steps.

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It is number one,

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meet people.

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Number two,

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tell them you are a pet photographer.

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And number three,

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make them an offer.

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And that's all you need to do on repeat all the

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time and how you meet people.

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Certainly there's online and there's offline and there are marketing strategies

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of course.

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But if you just focused on that,

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meet people,

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tell them you're a pet photographer,

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make an offer,

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then I think you would be surprised at how many clients

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you have.

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It really is that simple.

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Right? Right.

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And we just need to not be scared of doing that.

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Which, I mean,

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that's a whole nother conversation though.

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We're not really necessarily talking about today,

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but we're gonna have to maybe do another one on like

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just how to get over ourselves.

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Well, you talk to people.

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Yeah, You're gonna be hearing a lot more from me around

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this money conversation as I go through this certification.

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But I told our Elevate students yesterday,

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I said,

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Once I get this certification,

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you better watch out cuz I'm coming for you.

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I love it.

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I love it.

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I love it.

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All right,

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well speaking of money,

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we are talking a little bit about money today.

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And the one thing we wanted to talk about is,

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you know,

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unless you've been living under a rock,

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anytime that you turn on the news or scan headlines online

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or listen to anyone talking about the current state of our

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economy globally and us base really everywhere,

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you know,

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there's talks of recessions,

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there's talks of inflation that all of it has not changed.

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It's been going on all year,

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it's still going strong and people are scared.

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And photographers in general,

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I think,

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I think two things.

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Number one,

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some people literally like start to get the,

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oh my gosh,

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what does this mean?

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And they get kind of anxious about it.

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And then I feel like there's another half that will use

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that as an excuse of why they don't have any clients

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and why they're not marketing and oh well,

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why should I even bother?

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Cuz no one has any money anyway.

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Absolutely. They're telling themselves a story about what it means.

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And I wanna talk about this today because I actually delivered

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this training recently in our Elevate Live retreat talking about,

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number one,

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I wanna make a distinction between inflation and a recession because

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these are two different things we're talking about.

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And then number two,

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how do you inflation proof or recession proof your business?

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And I believe that I can help our photographer friends with

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this, but they have to believe that they're capable,

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they can find clients,

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people are still spending money and that that they're out there.

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Because the truth is everything becomes a self-fulfilling prophecy.

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So if you believe that nobody is spending money and there

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are no clients,

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you're not gonna get any clients.

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And then you're gonna try to tell me,

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see Heather told you so no way.

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No, because you just,

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you just created that result with your thinking.

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So let's start by talking specifically about inflation because that has

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been going on for the better part of this year.

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And the definition of inflation is a general increase in prices

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and the fall in the purchasing value of money.

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And that is,

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by the way,

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inflation is always happening.

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It's just that we saw a significant rise in inflation starting

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with the price of gas.

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So do you remember when that started happening?

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All the hoopla?

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Oh yeah.

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Yep, yep.

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Earlier this spring.

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Yeah, The price of gas and,

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and I feel like a lot of that chatter has died

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down. But I was speaking to a group and I said,

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You guys are so up in arms about the price of

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gas. Cuz I get it,

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it's expensive.

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Yeah. It costs more to fill up,

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especially if you have one of those urban assault vehicles and

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you're putting a hundred dollars in your tank.

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I get it.

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But this is the question I asked them,

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Is this really a problem for you or do you just

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not like it?

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Hmm. In other words,

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were you able to put gas in your vehicle?

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If the answer to that question is yes,

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then this,

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the price of gas was not a problem for you.

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You just didn't like it.

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And there is a difference.

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Does that make sense?

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It does.

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It does.

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Yeah. So I mean you're just basically talking about,

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you know,

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cuz certainly there are people out there that the price of

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gas, the price of food,

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the price of all of these things has gone up and

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they've had to make difficult decisions about like,

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what do I buy to feed my family?

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What do I put gas in my car?

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Like, do I pay the electric bill?

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So we're not discounting that because Correct.

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That that is a hard position to be in.

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And there are people out there in that and it's,

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that's just hard.

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But there's also a lot of us,

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like you said that,

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and part of it is,

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okay, maybe we don't like it,

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but I think part of it also then goes to the

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anxiety part of their brain of like,

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this is going to keep continuing and if this keeps continuing,

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then I'm going to get to the point where I can't,

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I have to start making hard decisions and I can't fill

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up that tank,

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even though now it's,

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now it's not just a,

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you know,

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me being mad that it's a hundred dollars.

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Right. There is a distinct difference here.

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And I,

279
00:09:01,850 --> 00:09:02,540
I agree with you.

280
00:09:02,540 --> 00:09:03,660
Thank you for making that point,

281
00:09:03,660 --> 00:09:04,140
which is,

282
00:09:04,440 --> 00:09:07,820
I'm not discounting people who have to make a decision about

283
00:09:07,820 --> 00:09:10,300
feeding their family versus putting gas in the car is not

284
00:09:10,300 --> 00:09:11,140
what I'm talking about.

285
00:09:11,410 --> 00:09:14,940
Yeah. I'm talking about those of us who just complain for

286
00:09:14,940 --> 00:09:18,540
the sake of complaining when the truth is it's not really

287
00:09:18,540 --> 00:09:19,460
a problem for us,

288
00:09:19,470 --> 00:09:20,900
we just don't like it.

289
00:09:21,820 --> 00:09:22,740
And there's a difference.

290
00:09:22,750 --> 00:09:24,420
So if I just don't like something,

291
00:09:24,420 --> 00:09:25,860
then I need to shut up about it.

292
00:09:26,210 --> 00:09:26,660
I mean,

293
00:09:26,740 --> 00:09:27,620
let's be real.

294
00:09:27,630 --> 00:09:29,740
If, if you can afford to do it,

295
00:09:30,040 --> 00:09:32,860
and maybe that means you can't go on a vacation and

296
00:09:32,860 --> 00:09:34,420
you can't spend on something else,

297
00:09:34,560 --> 00:09:36,460
but you are able to do it,

298
00:09:36,850 --> 00:09:39,140
then what's the real issue here?

299
00:09:39,140 --> 00:09:39,580
We just,

300
00:09:39,580 --> 00:09:40,340
Okay, fair enough.

301
00:09:40,340 --> 00:09:40,940
We don't like it.

302
00:09:40,940 --> 00:09:41,260
All right.

303
00:09:41,280 --> 00:09:44,540
But the truth is that the people who suffer most when

304
00:09:44,540 --> 00:09:47,660
inflation is high or increasing at the rate that it is,

305
00:09:47,660 --> 00:09:49,180
are people that are on fixed incomes,

306
00:09:49,210 --> 00:09:53,620
such as the elderly or lower income.

307
00:09:53,870 --> 00:09:55,580
If you fit into that category,

308
00:09:55,650 --> 00:09:56,300
then yeah,

309
00:09:56,300 --> 00:09:57,620
inflation really hits you hard.

310
00:09:57,970 --> 00:10:01,460
Most of us are not elderly and on fixed and some

311
00:10:01,460 --> 00:10:03,020
are, I know that there are people that are on fixed

312
00:10:03,020 --> 00:10:04,500
incomes, most of us are not.

313
00:10:04,790 --> 00:10:08,820
So the government tries to control inflation and essentially they try

314
00:10:08,820 --> 00:10:11,660
to drive the prices down or stop them from increasing by

315
00:10:11,660 --> 00:10:14,860
making it more expensive to borrow money,

316
00:10:14,860 --> 00:10:18,340
which is why interest rates go up on mortgages and loans.

317
00:10:19,020 --> 00:10:22,260
Therefore people borrow less money,

318
00:10:22,260 --> 00:10:25,340
which drives demand and therefore the pricing goes down.

319
00:10:25,340 --> 00:10:26,180
Okay. So that's,

320
00:10:26,410 --> 00:10:30,140
that's the like big picture of what the government tries to

321
00:10:30,140 --> 00:10:34,900
do. So that means that fewer houses will get purchased and

322
00:10:34,900 --> 00:10:41,020
possibly fewer vehicles because money is now more expensive to borrow.

323
00:10:41,850 --> 00:10:47,740
I don't know anyone who's taking out loans for their photographer

324
00:10:47,740 --> 00:10:48,660
to pay their photographer.

325
00:10:49,060 --> 00:10:49,540
I don't,

326
00:10:49,540 --> 00:10:49,780
I mean,

327
00:10:49,780 --> 00:10:51,020
I'm not familiar with that model.

328
00:10:51,270 --> 00:10:54,180
So I don't know that that exists,

329
00:10:54,420 --> 00:11:00,900
which means the interest rates going up really don't affect the

330
00:11:00,900 --> 00:11:02,020
photography sector.

331
00:11:02,040 --> 00:11:02,740
Now, okay,

332
00:11:02,740 --> 00:11:03,220
just a minute,

333
00:11:03,760 --> 00:11:04,660
let me say this.

334
00:11:04,680 --> 00:11:07,900
You can beat inflation by making more money and raising your

335
00:11:07,900 --> 00:11:09,580
prices. That's what everybody is doing.

336
00:11:09,580 --> 00:11:11,300
That's what's happening in the market.

337
00:11:11,480 --> 00:11:12,620
And some people will say,

338
00:11:12,620 --> 00:11:14,100
I don't wanna be part of the problem.

339
00:11:14,980 --> 00:11:16,100
Well it's not a problem,

340
00:11:16,100 --> 00:11:18,820
it's just the economy and it's just the way that it

341
00:11:18,820 --> 00:11:20,620
goes. So it,

342
00:11:20,670 --> 00:11:25,140
it is true that things were more expensive,

343
00:11:25,280 --> 00:11:29,620
but then money becomes more expensive and then prices go down.

344
00:11:29,620 --> 00:11:31,860
And this has been happening for,

345
00:11:31,860 --> 00:11:32,300
you know,

346
00:11:33,010 --> 00:11:33,540
a long,

347
00:11:33,570 --> 00:11:34,740
long time.

348
00:11:35,190 --> 00:11:38,280
So I don't think it's as,

349
00:11:38,350 --> 00:11:39,360
okay, I'm being,

350
00:11:39,360 --> 00:11:42,200
I'm choosing my words carefully because I know it impacts people,

351
00:11:42,200 --> 00:11:44,880
but I don't think it's as a big deal on the

352
00:11:44,880 --> 00:11:46,680
photography industry as some might think,

353
00:11:47,190 --> 00:11:49,760
Well I like to look at it as,

354
00:11:49,760 --> 00:11:50,240
you know,

355
00:11:50,240 --> 00:11:51,320
no matter what's going on,

356
00:11:51,320 --> 00:11:52,040
like the,

357
00:11:52,040 --> 00:11:52,480
you know,

358
00:11:52,920 --> 00:11:56,640
financial meltdown of oh eight or you know,

359
00:11:57,280 --> 00:12:00,080
whatever the latest inflation of 2022,

360
00:12:00,980 --> 00:12:04,280
are there still people spending money on vacations?

361
00:12:04,460 --> 00:12:07,000
Are there still people spending money at nice dinners?

362
00:12:07,000 --> 00:12:08,960
Are there still people going to nice hotels?

363
00:12:08,960 --> 00:12:11,040
Are there still people buying Aires bags?

364
00:12:11,500 --> 00:12:12,560
Yes, yes,

365
00:12:12,940 --> 00:12:14,280
Yes. To all of those things.

366
00:12:14,280 --> 00:12:19,200
Yes. So therefore there are people that still have disposable income.

367
00:12:19,270 --> 00:12:21,120
This still is the same thing during covid.

368
00:12:21,310 --> 00:12:23,480
I mean we were so worried about that.

369
00:12:23,480 --> 00:12:23,880
And yeah,

370
00:12:23,880 --> 00:12:27,120
there was a time where we actually couldn't do anything because

371
00:12:27,120 --> 00:12:29,400
of lockdowns and we didn't know what was going on and

372
00:12:29,400 --> 00:12:30,760
you couldn't actually be with people.

373
00:12:31,340 --> 00:12:35,080
But then once the economy started to open up again,

374
00:12:35,770 --> 00:12:40,440
so many people had so much more disposable income because some

375
00:12:40,440 --> 00:12:42,440
of the things they were planning on spending it all they

376
00:12:42,440 --> 00:12:42,960
couldn't do.

377
00:12:42,960 --> 00:12:43,760
There it is.

378
00:12:43,760 --> 00:12:45,200
And that's exactly right.

379
00:12:45,200 --> 00:12:46,640
So they're actually it,

380
00:12:46,810 --> 00:12:47,800
believe it or not,

381
00:12:47,800 --> 00:12:49,040
it actually benefits us.

382
00:12:49,050 --> 00:12:51,920
So I'm gonna get into that in a second because there's

383
00:12:51,920 --> 00:12:54,160
a really interesting trend around this.

384
00:12:54,560 --> 00:12:57,080
But I wanna talk also about a recession.

385
00:12:57,140 --> 00:13:01,360
Yep. So currently we're experiencing very high inflation and there is

386
00:13:01,360 --> 00:13:02,040
talk of,

387
00:13:02,040 --> 00:13:04,280
we're in a recession or a recession is coming.

388
00:13:04,780 --> 00:13:06,160
And the truth is,

389
00:13:06,160 --> 00:13:09,480
the definition of a recession is a significant widespread,

390
00:13:09,480 --> 00:13:12,080
prolonged downturn in economic activity.

391
00:13:12,300 --> 00:13:17,280
And it is defined by two consecutive quarters of decline in

392
00:13:17,280 --> 00:13:20,040
a country's gross domestic product.

393
00:13:20,100 --> 00:13:23,880
The GDP has to go down for two quarters in a

394
00:13:23,880 --> 00:13:27,400
row for us to say we are officially in a recession.

395
00:13:27,400 --> 00:13:31,400
Therefore any news outlet or any person that you hear or

396
00:13:31,580 --> 00:13:36,400
see right now saying we're in a recession is lying because

397
00:13:36,400 --> 00:13:39,680
there's no way that they know that those numbers are actually

398
00:13:39,680 --> 00:13:42,160
not reported accurately until a year later.

399
00:13:42,750 --> 00:13:46,000
Recessions are never known in the present.

400
00:13:46,630 --> 00:13:48,400
They only fine in the past.

401
00:13:48,400 --> 00:13:50,880
That's great because the average recession time,

402
00:13:50,880 --> 00:13:52,640
I was listening to someone chat about this the other day,

403
00:13:53,320 --> 00:13:54,600
in the financial sector,

404
00:13:54,820 --> 00:13:57,240
the average length of a recession is a year,

405
00:13:57,470 --> 00:13:58,280
11 Months.

406
00:13:58,560 --> 00:14:01,600
Yes. And by the time that it is announced,

407
00:14:01,600 --> 00:14:02,520
it's basically done.

408
00:14:02,520 --> 00:14:04,800
Correct. So by the time it's an official recession,

409
00:14:04,870 --> 00:14:06,000
it's pretty much over.

410
00:14:06,000 --> 00:14:07,920
Correct. And even I think it was oh eight,

411
00:14:07,920 --> 00:14:09,920
that was the worst and the longest and that was eight

412
00:14:09,920 --> 00:14:11,000
months. Yes,

413
00:14:11,000 --> 00:14:12,320
correct. You are right.

414
00:14:12,770 --> 00:14:16,560
So most recessions on average last less than a year and

415
00:14:16,560 --> 00:14:18,120
they are defined after the event.

416
00:14:18,120 --> 00:14:20,760
Right. So if so stop listening to the news.

417
00:14:20,870 --> 00:14:24,040
Okay. They do not know if we are in a recession

418
00:14:24,040 --> 00:14:26,360
and they will not know until a year from now.

419
00:14:26,360 --> 00:14:26,840
In fact,

420
00:14:26,900 --> 00:14:30,280
the financial advisors that I follow are actually predicting that the

421
00:14:30,280 --> 00:14:33,960
recession will be in late 23 if not early 24,

422
00:14:34,110 --> 00:14:34,760
like that.

423
00:14:34,760 --> 00:14:37,920
It is not happening now because the GDP has not gone

424
00:14:37,920 --> 00:14:39,480
down to consecutive quarters.

425
00:14:39,620 --> 00:14:42,680
Did you know that there was a recession in 2020?

426
00:14:43,250 --> 00:14:44,680
It lasted four months.

427
00:14:44,680 --> 00:14:45,720
Yeah, four months.

428
00:14:46,130 --> 00:14:47,040
So nobody,

429
00:14:47,430 --> 00:14:48,520
nobody knew that.

430
00:14:48,520 --> 00:14:49,960
Most people don't know that,

431
00:14:49,960 --> 00:14:50,720
that that happened.

432
00:14:51,330 --> 00:14:55,080
So why would you let a recession ruffle your feathers?

433
00:14:55,400 --> 00:14:58,320
Right. Well it's just taking your power away from you being

434
00:14:58,320 --> 00:14:59,560
able to do anything about it.

435
00:14:59,560 --> 00:15:00,720
Right, Exactly.

436
00:15:00,820 --> 00:15:01,480
And listen,

437
00:15:01,840 --> 00:15:03,360
there is a storm coming,

438
00:15:03,380 --> 00:15:03,920
you know,

439
00:15:03,920 --> 00:15:06,560
there's always an economic storm on the horizon,

440
00:15:07,180 --> 00:15:08,440
but they come,

441
00:15:08,440 --> 00:15:08,840
they go,

442
00:15:08,840 --> 00:15:10,560
they don't last long.

443
00:15:11,010 --> 00:15:13,080
So don't get,

444
00:15:13,510 --> 00:15:16,120
Okay, I understand a lot of people getting caught up in

445
00:15:16,120 --> 00:15:17,320
inflation prices are high,

446
00:15:17,320 --> 00:15:20,920
but do not get caught up in this whole idea of

447
00:15:20,920 --> 00:15:25,440
a recession because it has not happened yet.

448
00:15:25,490 --> 00:15:26,320
It could happen,

449
00:15:26,370 --> 00:15:27,200
it may happen,

450
00:15:27,620 --> 00:15:30,480
but I don't know how often do you sit around looking

451
00:15:30,480 --> 00:15:33,040
at the GDP Every day?

452
00:15:33,040 --> 00:15:33,680
Yeah, no,

453
00:15:33,680 --> 00:15:34,120
no, no,

454
00:15:34,120 --> 00:15:34,600
I really Don't.

455
00:15:34,600 --> 00:15:36,400
Yeah, never.

456
00:15:36,650 --> 00:15:39,240
No, but you're not paying attention to GDP to see if

457
00:15:39,240 --> 00:15:42,280
it's going down to consecutive quarters in a row.

458
00:15:42,280 --> 00:15:45,280
Yeah. So I mean you can like release the reins on

459
00:15:45,280 --> 00:15:46,440
this whole idea of a recession.

460
00:15:46,700 --> 00:15:49,440
But what's even more interesting about this is what I wanted

461
00:15:49,440 --> 00:15:54,880
to talk about specifically today is something called the lipstick effect.

462
00:15:55,310 --> 00:15:56,440
Have you heard of This?

463
00:15:56,630 --> 00:15:57,360
I have not.

464
00:15:57,810 --> 00:15:58,840
Oh, okay.

465
00:15:58,840 --> 00:16:04,320
The lipstick effect is when consumers still spend money on small

466
00:16:04,800 --> 00:16:07,280
indulgences during recessions,

467
00:16:08,120 --> 00:16:09,000
economic downturns,

468
00:16:09,170 --> 00:16:12,960
or when they personally have little cash,

469
00:16:13,310 --> 00:16:16,520
they do not have enough to spend on big ticket luxury

470
00:16:16,520 --> 00:16:17,680
items. However,

471
00:16:18,030 --> 00:16:23,080
many still find the cash to purchase small luxury items such

472
00:16:23,090 --> 00:16:24,960
as premium lipstick.

473
00:16:24,960 --> 00:16:25,840
And for this reason,

474
00:16:26,200 --> 00:16:31,560
companies that benefit from the lipstick effect tend to be resilient

475
00:16:31,720 --> 00:16:33,920
during economic downturns.

476
00:16:34,060 --> 00:16:35,000
And guess what?

477
00:16:35,400 --> 00:16:39,600
Category photography falls into this Really,

478
00:16:39,630 --> 00:16:41,560
Even if it's a thousand,

479
00:16:41,560 --> 00:16:42,880
$2,000. Yes,

480
00:16:43,230 --> 00:16:43,640
I was,

481
00:16:43,640 --> 00:16:44,880
I was talking to a friend of ours.

482
00:16:44,880 --> 00:16:46,720
Is This a lot more than a $10 lipstick?

483
00:16:46,720 --> 00:16:48,120
I don't even know what lipsticks cost.

484
00:16:48,210 --> 00:16:49,920
No. Well let me tell you about lipstick.

485
00:16:50,560 --> 00:16:51,360
I'll come back to that.

486
00:16:51,360 --> 00:16:53,720
I was talking to a mutual friend of ours recently and

487
00:16:53,720 --> 00:16:54,160
she said,

488
00:16:54,330 --> 00:16:54,880
So you,

489
00:16:54,880 --> 00:16:56,320
are you suggesting that,

490
00:16:56,320 --> 00:16:56,640
you know,

491
00:16:56,640 --> 00:16:58,200
we just sell lower packages,

492
00:16:58,200 --> 00:16:58,960
right? And I said,

493
00:16:58,960 --> 00:16:59,440
No, no,

494
00:16:59,440 --> 00:17:00,480
no, no.

495
00:17:01,470 --> 00:17:07,680
I am suggesting that we are immune to economic downturns in

496
00:17:07,680 --> 00:17:08,880
their entirety.

497
00:17:09,110 --> 00:17:12,480
I don't care if you are charging $150 or you have

498
00:17:12,680 --> 00:17:13,920
$5,000 sessions.

499
00:17:14,350 --> 00:17:17,560
I think we're immune to it because we fall in this

500
00:17:17,840 --> 00:17:20,080
category of luxury items.

501
00:17:20,570 --> 00:17:24,200
So this coin was termed by Leonard,

502
00:17:25,650 --> 00:17:26,600
oh, let me say this right?

503
00:17:26,840 --> 00:17:27,240
Est a louder,

504
00:17:27,240 --> 00:17:28,400
Leonard louder.

505
00:17:28,760 --> 00:17:30,000
It's a bit of a tongue twister.

506
00:17:30,090 --> 00:17:32,680
He coined this term after nine 11.

507
00:17:33,450 --> 00:17:34,680
So nine 11 happened,

508
00:17:35,590 --> 00:17:38,120
like the economy just went in the tanks,

509
00:17:38,120 --> 00:17:39,440
everybody was in fear,

510
00:17:39,660 --> 00:17:41,960
but people were still buying lipstick,

511
00:17:41,960 --> 00:17:42,760
luxury lipstick.

512
00:17:42,760 --> 00:17:46,240
So luxury lipstick tends to be in the 30 to $40

513
00:17:46,240 --> 00:17:50,240
range for a tube where That's right there with an airme

514
00:17:50,240 --> 00:17:50,920
bag for me.

515
00:17:50,920 --> 00:17:51,880
Yeah, a little bit.

516
00:17:51,880 --> 00:17:52,360
A little bit.

517
00:17:52,370 --> 00:17:55,400
If you go to say Target and you buy,

518
00:17:55,960 --> 00:17:56,280
you know,

519
00:17:56,280 --> 00:17:57,400
Cover Girl Maybelline,

520
00:17:57,450 --> 00:18:00,040
L'Oreal, these lipsticks are around $10.

521
00:18:00,290 --> 00:18:04,080
So that's a drugstore price on a lipstick versus a luxury

522
00:18:04,520 --> 00:18:08,000
lipstick. So I actually own a few luxury lipsticks,

523
00:18:08,280 --> 00:18:10,640
which is so funny for me because usually I'm like,

524
00:18:10,640 --> 00:18:11,920
oh, I'm not spending that money.

525
00:18:12,420 --> 00:18:17,400
But people will do that because they wanna feel in control

526
00:18:17,460 --> 00:18:20,080
and they wanna feel like they have some agency,

527
00:18:20,080 --> 00:18:21,160
they can still spend their money,

528
00:18:21,160 --> 00:18:22,080
they can still do things.

529
00:18:22,110 --> 00:18:25,400
Even if they can't take the vacation by the car or

530
00:18:25,400 --> 00:18:25,640
the house,

531
00:18:25,950 --> 00:18:27,080
they will still,

532
00:18:27,460 --> 00:18:30,680
not only will they still spend money on these other items,

533
00:18:30,780 --> 00:18:34,360
but they will seek them out more because of what you

534
00:18:34,360 --> 00:18:35,360
said a few moments ago,

535
00:18:35,360 --> 00:18:36,920
which is they're not spending them,

536
00:18:36,920 --> 00:18:40,040
they can't get the house this year cuz they can't borrow

537
00:18:40,040 --> 00:18:42,000
money at 9% interest or you know,

538
00:18:42,200 --> 00:18:42,840
wherever it's headed.

539
00:18:43,450 --> 00:18:47,160
So, but they will spend money on other items because they

540
00:18:47,160 --> 00:18:49,040
wanna feel normal.

541
00:18:49,100 --> 00:18:54,920
And we fall into that category that means affordable.

542
00:18:54,920 --> 00:18:56,120
I'm using air quotes here,

543
00:18:56,120 --> 00:19:02,840
affordable luxuries like photography actually rise in economic downturns.

544
00:19:03,070 --> 00:19:04,480
What? What?

545
00:19:04,540 --> 00:19:05,200
Mic drop.

546
00:19:05,470 --> 00:19:06,120
It's True,

547
00:19:06,270 --> 00:19:06,960
it's true.

548
00:19:07,550 --> 00:19:10,320
I, I had a thought too along with those interest rates

549
00:19:10,320 --> 00:19:11,600
and the inflation bit,

550
00:19:11,600 --> 00:19:12,080
you know?

551
00:19:12,080 --> 00:19:13,880
Yeah. It's more expensive to buy a house.

552
00:19:13,880 --> 00:19:15,520
It's more expensive to buy a car,

553
00:19:16,220 --> 00:19:18,680
but most of us aren't buying a house right now.

554
00:19:18,950 --> 00:19:19,840
A lot of people,

555
00:19:19,840 --> 00:19:22,280
a lot of our target market already either has a house

556
00:19:22,610 --> 00:19:23,320
or they're,

557
00:19:23,320 --> 00:19:23,640
you know,

558
00:19:23,640 --> 00:19:26,560
it's really affecting mostly the people that need to make those

559
00:19:26,840 --> 00:19:29,160
decisions, those purchases over the next couple years.

560
00:19:29,820 --> 00:19:31,080
And you know,

561
00:19:31,080 --> 00:19:33,480
there's maybe a lot of clients out there that refind a

562
00:19:33,480 --> 00:19:34,040
couple years ago,

563
00:19:34,070 --> 00:19:35,000
a year and a half ago,

564
00:19:35,000 --> 00:19:36,960
and they're sitting on two and a half percent interest and

565
00:19:36,960 --> 00:19:37,240
they're like,

566
00:19:37,550 --> 00:19:39,280
with all of this extra income,

567
00:19:39,460 --> 00:19:41,240
I'm gonna take some pictures of my dog.

568
00:19:41,810 --> 00:19:44,080
Exactly. I'm gonna get a dog,

569
00:19:44,150 --> 00:19:45,440
a new dog or a puppy,

570
00:19:45,440 --> 00:19:47,440
or I'm gonna get training or I'm gonna get photos.

571
00:19:47,780 --> 00:19:49,040
The money is there.

572
00:19:49,690 --> 00:19:54,560
So what I am suggesting is that you shouldn't worry about

573
00:19:54,560 --> 00:19:56,240
whether or not people are going to spend money,

574
00:19:56,530 --> 00:19:58,240
or at least you shouldn't be blaming it,

575
00:19:58,700 --> 00:20:00,080
any of it on the economy.

576
00:20:01,390 --> 00:20:04,680
That is not an excuse that I am willing to entertain.

577
00:20:05,820 --> 00:20:09,910
Yeah. And what good does it do to blame it on

578
00:20:09,910 --> 00:20:10,470
the economy?

579
00:20:10,670 --> 00:20:14,150
All that does is it lets you off the hook for

580
00:20:14,150 --> 00:20:17,630
having to do anything about it because it's something you can't

581
00:20:17,630 --> 00:20:18,830
control. Exactly.

582
00:20:19,780 --> 00:20:22,150
Always gonna be things we can't control.

583
00:20:22,150 --> 00:20:23,590
There's always gonna be market forces,

584
00:20:23,590 --> 00:20:27,390
there's always gonna be things shifting what our customers want,

585
00:20:27,420 --> 00:20:28,630
shifting the business.

586
00:20:29,290 --> 00:20:33,230
And we can either go along with that and ask ourselves,

587
00:20:33,260 --> 00:20:36,150
Okay, what do I need to do with my business to

588
00:20:36,150 --> 00:20:37,150
get in front of the right people?

589
00:20:37,150 --> 00:20:38,510
What do I need to offer?

590
00:20:39,640 --> 00:20:44,030
Or we can just say up the economy's crap.

591
00:20:44,400 --> 00:20:46,110
Exactly. Can't do,

592
00:20:46,110 --> 00:20:47,070
can't control it,

593
00:20:47,240 --> 00:20:48,520
can't do anything about it.

594
00:20:48,520 --> 00:20:50,080
So my hands are tied.

595
00:20:50,080 --> 00:20:51,760
Nicole, what do you want me to do?

596
00:20:54,070 --> 00:20:55,360
Yeah, yeah.

597
00:20:55,360 --> 00:20:57,600
It's just not an excuse I'm going to listen to,

598
00:20:57,600 --> 00:21:00,400
I'm working on this training for Elevate around something I'm calling

599
00:21:00,400 --> 00:21:01,560
the belief triad.

600
00:21:01,560 --> 00:21:04,560
And one of the beliefs that you must have is that

601
00:21:04,560 --> 00:21:07,640
people are able and willing to spend money with you.

602
00:21:08,060 --> 00:21:10,600
You must believe that.

603
00:21:10,970 --> 00:21:13,560
So I was working with someone yesterday on a lifeline and

604
00:21:13,560 --> 00:21:13,960
she said,

605
00:21:13,960 --> 00:21:15,360
Well I gave her the pricing,

606
00:21:15,360 --> 00:21:16,360
but I think I just,

607
00:21:16,360 --> 00:21:16,720
you know,

608
00:21:16,790 --> 00:21:17,480
I think it's,

609
00:21:17,590 --> 00:21:18,720
I might be too expensive.

610
00:21:18,720 --> 00:21:19,600
It might be expensive.

611
00:21:19,600 --> 00:21:20,200
And I said,

612
00:21:20,220 --> 00:21:22,440
You are no longer permitted to use that word around me

613
00:21:22,800 --> 00:21:25,800
because what you view is expensive may not be the same

614
00:21:26,040 --> 00:21:27,960
as me and certainly isn't the same for your client.

615
00:21:27,960 --> 00:21:29,600
So I want you to write this down.

616
00:21:30,070 --> 00:21:35,840
People are able and willing to spend money with me because

617
00:21:36,010 --> 00:21:37,360
no matter what the economy,

618
00:21:37,590 --> 00:21:38,560
that's the truth.

619
00:21:38,560 --> 00:21:39,040
And if,

620
00:21:39,040 --> 00:21:40,000
if everybody's like,

621
00:21:40,090 --> 00:21:40,960
Oh Heather,

622
00:21:40,960 --> 00:21:42,800
but this is different or how do you know?

623
00:21:42,800 --> 00:21:43,640
Okay, I have proof.

624
00:21:43,790 --> 00:21:44,520
I have proof.

625
00:21:44,630 --> 00:21:47,800
I do not teach from merely my theories.

626
00:21:47,800 --> 00:21:48,760
Okay? Sometimes I do,

627
00:21:49,120 --> 00:21:49,840
sometimes I do.

628
00:21:50,580 --> 00:21:51,680
But this is not One of those things.

629
00:21:51,680 --> 00:21:52,640
This is not one of those times.

630
00:21:52,640 --> 00:21:56,760
And I have proof because of 2008 and 2009,

631
00:21:56,760 --> 00:21:57,720
the recession,

632
00:21:57,720 --> 00:21:58,880
the housing market crash,

633
00:21:58,880 --> 00:21:59,880
which was really bad,

634
00:21:59,880 --> 00:22:01,520
the longest recession that we've seen,

635
00:22:01,830 --> 00:22:04,640
I did not know it was a thing or that it

636
00:22:04,640 --> 00:22:05,160
was happening.

637
00:22:05,230 --> 00:22:07,080
I didn't have any idea what was going on.

638
00:22:07,080 --> 00:22:08,040
People Were still getting Married,

639
00:22:08,190 --> 00:22:10,280
they were still getting married.

640
00:22:10,660 --> 00:22:11,600
And it was,

641
00:22:11,600 --> 00:22:13,040
it was like the busiest,

642
00:22:13,050 --> 00:22:14,520
it was the peak of my business.

643
00:22:14,590 --> 00:22:16,320
I was shooting 30 weddings a year.

644
00:22:16,670 --> 00:22:18,640
I was busier than I had ever been.

645
00:22:18,640 --> 00:22:19,880
Money was rolling in,

646
00:22:19,880 --> 00:22:21,480
I had no clue what was happening.

647
00:22:21,670 --> 00:22:24,600
Mostly because I was too busy to pay attention.

648
00:22:25,140 --> 00:22:27,760
And social media wasn't like it is now.

649
00:22:27,760 --> 00:22:28,560
I mean it was,

650
00:22:28,560 --> 00:22:31,000
that was certainly the birth of Facebook around that time.

651
00:22:31,000 --> 00:22:31,480
It hit a tipping.

652
00:22:31,480 --> 00:22:34,920
Right. But I certainly wasn't watching the news.

653
00:22:34,920 --> 00:22:35,280
I mean,

654
00:22:35,280 --> 00:22:36,040
most people don't,

655
00:22:36,040 --> 00:22:37,680
but they get their news from social media.

656
00:22:38,050 --> 00:22:40,680
If you didn't know it was happening,

657
00:22:40,680 --> 00:22:41,680
would it affect you?

658
00:22:42,200 --> 00:22:43,680
Right? I mean,

659
00:22:43,710 --> 00:22:44,320
I don't know.

660
00:22:44,420 --> 00:22:46,800
You might notice that prices are have gone up,

661
00:22:46,800 --> 00:22:50,000
but if you just didn't pay attention,

662
00:22:50,000 --> 00:22:51,520
which is what happened to me,

663
00:22:51,950 --> 00:22:54,680
I was too busy working.

664
00:22:56,470 --> 00:22:58,960
I was working and I was earning money.

665
00:22:58,960 --> 00:23:01,160
And it was actually that year I bought my mom a

666
00:23:01,160 --> 00:23:02,280
car for a birthday present.

667
00:23:02,280 --> 00:23:03,160
Okay? It was,

668
00:23:03,290 --> 00:23:05,440
it was used and not very expensive,

669
00:23:05,440 --> 00:23:07,360
but I was able to write a check to buy her

670
00:23:07,360 --> 00:23:07,600
a car.

671
00:23:07,600 --> 00:23:11,520
And I had no clue that there was some major economic

672
00:23:12,000 --> 00:23:13,960
downturn that we were living through.

673
00:23:14,060 --> 00:23:15,000
And the truth is,

674
00:23:15,000 --> 00:23:17,880
I didn't even really know much about it till after,

675
00:23:18,140 --> 00:23:19,040
but that,

676
00:23:19,230 --> 00:23:20,160
that is,

677
00:23:20,550 --> 00:23:21,800
that would be the case now.

678
00:23:21,800 --> 00:23:22,880
Meaning again,

679
00:23:22,880 --> 00:23:24,880
it's not defined until a year later.

680
00:23:24,970 --> 00:23:25,640
So Right.

681
00:23:25,660 --> 00:23:27,840
You, you may suspect,

682
00:23:28,450 --> 00:23:32,120
or all of the analysts may suspect we're in a recession

683
00:23:32,120 --> 00:23:32,880
because of the gdp,

684
00:23:33,060 --> 00:23:33,680
but they,

685
00:23:33,680 --> 00:23:38,080
they actually cannot say that with any integrity until a year

686
00:23:38,080 --> 00:23:40,160
after. So I'm just not gonna listen to it.

687
00:23:41,770 --> 00:23:45,760
So therefore it does not exist yet.

688
00:23:46,640 --> 00:23:47,360
Yeah, no,

689
00:23:47,360 --> 00:23:48,040
and I think,

690
00:23:48,180 --> 00:23:48,680
you know,

691
00:23:48,680 --> 00:23:49,080
you guys,

692
00:23:49,390 --> 00:23:51,560
I want you to hear the intent of what we're saying

693
00:23:51,560 --> 00:23:52,680
here. And that is,

694
00:23:53,510 --> 00:23:54,680
like I just said,

695
00:23:54,680 --> 00:23:57,440
like the only thing you can control is how you're gonna

696
00:23:57,440 --> 00:23:58,880
react to certain situations.

697
00:23:59,060 --> 00:24:00,320
How you're gonna show up,

698
00:24:00,350 --> 00:24:01,400
what you're gonna do,

699
00:24:01,470 --> 00:24:04,440
what you're gonna choose to believe and what you're gonna choose

700
00:24:04,450 --> 00:24:06,280
to, to take action on.

701
00:24:06,900 --> 00:24:10,160
And so long is there are,

702
00:24:10,160 --> 00:24:13,830
like, that's my litmus test when I need to like reconvince

703
00:24:13,830 --> 00:24:16,190
myself that people will pay my prices or,

704
00:24:16,190 --> 00:24:16,590
you know,

705
00:24:16,920 --> 00:24:17,830
because I,

706
00:24:17,830 --> 00:24:18,630
it still happens to me.

707
00:24:18,630 --> 00:24:20,990
Heather, I've been in this business for 12 years and every

708
00:24:20,990 --> 00:24:21,630
once in a while I'm just like,

709
00:24:23,300 --> 00:24:26,160
why? Why do I think I can charge These rates for

710
00:24:26,160 --> 00:24:26,800
My photography?

711
00:24:27,630 --> 00:24:29,920
Like, like it still happens to me.

712
00:24:30,060 --> 00:24:32,200
Yes. And and I would say,

713
00:24:32,200 --> 00:24:34,120
I mean my rates aren't the highest.

714
00:24:34,290 --> 00:24:36,760
They're, they're good boutique.

715
00:24:36,760 --> 00:24:38,160
My average is $3,200.

716
00:24:38,160 --> 00:24:38,720
So it's like,

717
00:24:38,720 --> 00:24:39,920
it's a good business,

718
00:24:40,780 --> 00:24:44,440
but I'm certainly not the most expensive and I still just

719
00:24:44,680 --> 00:24:47,080
like, well I should probably lower those.

720
00:24:47,680 --> 00:24:48,440
Like, no,

721
00:24:48,650 --> 00:24:49,360
No, no,

722
00:24:49,360 --> 00:24:50,200
I should not lower them.

723
00:24:50,910 --> 00:24:53,440
Yeah. You just hit yourself on your own wrists.

724
00:24:53,440 --> 00:24:54,880
Yeah, yeah.

725
00:24:54,880 --> 00:24:55,600
No, no.

726
00:24:55,600 --> 00:24:56,840
Because it's never the price.

727
00:24:56,950 --> 00:24:58,120
It's never the price.

728
00:24:58,120 --> 00:25:01,840
Even, even when everything is fine and you're not worried about

729
00:25:01,840 --> 00:25:02,400
the economy,

730
00:25:02,690 --> 00:25:03,640
it is never,

731
00:25:03,640 --> 00:25:04,480
never the price.

732
00:25:04,480 --> 00:25:07,120
And here's how I know that if you lowered the price

733
00:25:07,120 --> 00:25:08,480
and offered it to the same people,

734
00:25:08,480 --> 00:25:10,280
those same people still would not buy.

735
00:25:10,560 --> 00:25:12,320
Right? This Is not about the price.

736
00:25:12,430 --> 00:25:13,480
Yeah. And so,

737
00:25:13,480 --> 00:25:15,720
yeah, my litmus test for like trying to,

738
00:25:16,170 --> 00:25:17,520
to accept that,

739
00:25:17,520 --> 00:25:17,880
Oh yeah,

740
00:25:17,880 --> 00:25:18,680
no, it's fine.

741
00:25:18,810 --> 00:25:21,160
Is so long as there are luxury car sales,

742
00:25:21,410 --> 00:25:23,440
so long as there are luxury restaurants,

743
00:25:23,440 --> 00:25:24,280
luxury hotels,

744
00:25:24,280 --> 00:25:25,760
people are still doing that.

745
00:25:25,910 --> 00:25:30,520
Like, the only reason that I think we as photographers should

746
00:25:30,520 --> 00:25:33,920
be concerned about the viability of our business is if we

747
00:25:33,920 --> 00:25:37,520
get to a point where the majority of the country does

748
00:25:37,520 --> 00:25:39,840
not have their basic needs met.

749
00:25:39,840 --> 00:25:40,640
Right. Okay.

750
00:25:40,890 --> 00:25:41,800
If that happens,

751
00:25:41,800 --> 00:25:42,880
we've Got a bigger problem.

752
00:25:42,880 --> 00:25:44,120
There's a lot of big,

753
00:25:44,460 --> 00:25:46,680
big stuff going on that this is like,

754
00:25:46,680 --> 00:25:48,960
you're not even worried about your business anymore cuz you are

755
00:25:48,960 --> 00:25:49,960
also worried for survival.

756
00:25:49,980 --> 00:25:51,080
Yes, yes.

757
00:25:51,350 --> 00:25:52,080
It's Different.

758
00:25:52,080 --> 00:25:53,120
Unless that happens.

759
00:25:54,640 --> 00:25:57,480
There are clients out there that still want your services,

760
00:25:57,480 --> 00:25:59,400
There are clients out there that are happy to pay for

761
00:25:59,400 --> 00:26:02,960
your services and there are clients out there that by paying

762
00:26:03,350 --> 00:26:05,040
full price for your services,

763
00:26:05,040 --> 00:26:08,400
well actually value their experience more than if you gave it

764
00:26:08,400 --> 00:26:09,120
to them for free.

765
00:26:09,210 --> 00:26:10,000
Oh, For sure.

766
00:26:10,570 --> 00:26:11,680
Oh, absolutely.

767
00:26:11,680 --> 00:26:13,360
Because when you don't pay for something,

768
00:26:13,360 --> 00:26:14,240
you don't value it.

769
00:26:14,720 --> 00:26:17,640
I would argue that for photographers,

770
00:26:18,310 --> 00:26:23,280
they should look at this as a unique opportunity because of

771
00:26:23,280 --> 00:26:25,080
the lipstick effect phenomenon.

772
00:26:25,510 --> 00:26:29,320
That a downturn in the economy is actually good for us.

773
00:26:29,670 --> 00:26:30,360
It's not,

774
00:26:30,910 --> 00:26:32,080
it's not a scary thing,

775
00:26:32,110 --> 00:26:33,120
it's not a bad thing.

776
00:26:33,120 --> 00:26:36,160
It's not gonna take out our business or our industry.

777
00:26:36,160 --> 00:26:40,280
We don't have to worry about raising our prices or lowering

778
00:26:40,280 --> 00:26:42,320
our prices or anything around that.

779
00:26:42,710 --> 00:26:47,480
I think there's a unique opportunity here for people who can,

780
00:26:47,900 --> 00:26:48,920
who believe this,

781
00:26:48,920 --> 00:26:51,040
Okay, there's gonna be some people that just,

782
00:26:51,040 --> 00:26:51,400
you know,

783
00:26:52,150 --> 00:26:52,720
I don't know,

784
00:26:52,720 --> 00:26:53,160
you know?

785
00:26:53,160 --> 00:26:55,040
Right. Kind of naysayers that are like,

786
00:26:55,040 --> 00:26:55,480
I don't,

787
00:26:55,480 --> 00:26:56,320
I don't think that's really,

788
00:26:56,320 --> 00:26:57,000
Okay. Look,

789
00:26:57,000 --> 00:26:57,680
you can look it up.

790
00:26:58,280 --> 00:26:58,840
Lipstick effect,

791
00:26:58,840 --> 00:26:59,240
you can,

792
00:26:59,540 --> 00:27:02,480
you can dive into it if you wanna get your degree

793
00:27:02,480 --> 00:27:04,120
in micro or macroeconomics,

794
00:27:04,120 --> 00:27:04,400
you know,

795
00:27:04,400 --> 00:27:05,520
let me know how that goes.

796
00:27:05,940 --> 00:27:09,960
But if you just choose to look at this as something

797
00:27:09,960 --> 00:27:12,280
that can help you and doesn't hurt you,

798
00:27:12,510 --> 00:27:15,080
I promise you that thought will serve you better.

799
00:27:16,640 --> 00:27:18,630
Yeah, a hundred percent.

800
00:27:21,380 --> 00:27:22,540
Throw down the hammer.

801
00:27:22,770 --> 00:27:23,740
Yeah. I'm not,

802
00:27:23,740 --> 00:27:24,340
I'm just,

803
00:27:24,530 --> 00:27:25,260
I I'm just,

804
00:27:25,260 --> 00:27:27,500
There's there's no sugarcoating around you Here anymore.

805
00:27:27,500 --> 00:27:30,060
There's, I'm so tired of the excuses and this,

806
00:27:30,060 --> 00:27:30,700
this one,

807
00:27:30,770 --> 00:27:35,900
this, the inflation and the recession looming became such a convenient

808
00:27:36,010 --> 00:27:38,340
excuse for people to not do things.

809
00:27:38,520 --> 00:27:39,700
And it just makes me,

810
00:27:39,710 --> 00:27:42,340
it, my eyes roll back in my head so far.

811
00:27:42,340 --> 00:27:44,460
I'm surprised they don't just like pop out.

812
00:27:45,170 --> 00:27:47,540
I don't believe that it's an issue.

813
00:27:47,830 --> 00:27:48,980
It, even if it were,

814
00:27:49,050 --> 00:27:50,500
I still don't believe it's an issue,

815
00:27:50,500 --> 00:27:53,020
which means it wouldn't be for me because the,

816
00:27:53,040 --> 00:27:55,300
the only thing that's going to bother you are the things

817
00:27:55,300 --> 00:27:56,220
that you believe are true.

818
00:27:57,060 --> 00:27:58,420
So if you don't believe this is a problem,

819
00:27:58,430 --> 00:27:59,340
it is not a problem.

820
00:27:59,340 --> 00:28:00,060
But if you do,

821
00:28:00,090 --> 00:28:03,060
it's going to be and then it's gonna become the self-fulfilling

822
00:28:03,060 --> 00:28:04,860
prophecy. And you're gonna try to tell me,

823
00:28:04,860 --> 00:28:06,140
Well, you don't understand my market.

824
00:28:06,280 --> 00:28:07,820
You don't understand my area.

825
00:28:09,450 --> 00:28:10,340
I guess I don't,

826
00:28:10,340 --> 00:28:12,700
because I think if you could put me in pod dunk

827
00:28:12,980 --> 00:28:14,100
anywhere, I could make a business.

828
00:28:15,890 --> 00:28:19,900
Yeah. I mean there are numerous photographers,

829
00:28:19,900 --> 00:28:22,580
we've had quite a few on the podcast that live in

830
00:28:22,740 --> 00:28:25,420
teeny tiny little towns.

831
00:28:25,420 --> 00:28:28,220
Yeah. Tracy Mun is one of them comes from without Red

832
00:28:28,220 --> 00:28:29,620
lights. She doesn't Have red light.

833
00:28:29,620 --> 00:28:31,460
Yep. And yeah.

834
00:28:31,560 --> 00:28:33,660
And able to make full-time business out of it.

835
00:28:33,660 --> 00:28:35,380
Right. So yeah,

836
00:28:35,380 --> 00:28:36,060
it it's,

837
00:28:36,200 --> 00:28:38,420
the quality of your life is determined by the quality of

838
00:28:38,540 --> 00:28:39,220
questions asked,

839
00:28:39,220 --> 00:28:40,020
right. Tony Robinson.

840
00:28:40,600 --> 00:28:45,180
Yes. So instead of asking ourselves or just telling ourselves how

841
00:28:45,180 --> 00:28:45,500
it is,

842
00:28:45,570 --> 00:28:48,300
what if we just change it to what can I do

843
00:28:48,300 --> 00:28:50,580
today to attract more people into my business?

844
00:28:50,620 --> 00:28:53,900
Where do I find the people that are not affected by

845
00:28:54,140 --> 00:28:54,660
whatever's going on?

846
00:28:54,660 --> 00:28:58,220
Where do I find the people that have discretionary income that

847
00:28:58,220 --> 00:28:58,660
you know,

848
00:28:58,660 --> 00:28:59,620
value what they do?

849
00:28:59,760 --> 00:29:01,060
How do I talk to these people?

850
00:29:01,060 --> 00:29:02,900
How do I offer make offers to these people?

851
00:29:02,920 --> 00:29:04,460
And what were your three steps again?

852
00:29:04,460 --> 00:29:06,660
Cause this is all you need to do in your business.

853
00:29:06,660 --> 00:29:08,340
Number one is to meet people.

854
00:29:08,410 --> 00:29:09,100
Number two,

855
00:29:09,100 --> 00:29:09,580
Get pen.

856
00:29:09,580 --> 00:29:10,180
Get a pen,

857
00:29:10,180 --> 00:29:10,940
Write this down.

858
00:29:10,940 --> 00:29:12,300
Yeah. Is People,

859
00:29:12,510 --> 00:29:14,300
it, I Know Number seems basic,

860
00:29:14,300 --> 00:29:17,180
but number two is to tell them that you're a Photographer.

861
00:29:17,180 --> 00:29:17,820
Oh, okay.

862
00:29:17,930 --> 00:29:19,740
Tell them you are a photographer,

863
00:29:19,740 --> 00:29:20,700
not any photographer.

864
00:29:20,770 --> 00:29:22,300
Tell them you photograph dogs.

865
00:29:22,300 --> 00:29:24,540
Correct. Or horses Tell them what you do.

866
00:29:24,680 --> 00:29:26,020
You are a talker.

867
00:29:26,020 --> 00:29:26,860
And number three,

868
00:29:26,860 --> 00:29:27,620
you make him an offer.

869
00:29:28,770 --> 00:29:29,500
What's that?

870
00:29:29,500 --> 00:29:31,100
What, What does that look like,

871
00:29:31,100 --> 00:29:34,500
Heather? Because do I sit down and say,

872
00:29:34,500 --> 00:29:38,660
Hey, can I photograph your dog for exactly $1,347?

873
00:29:38,660 --> 00:29:40,220
Like what does the making an offer?

874
00:29:40,220 --> 00:29:42,600
Because I know people are gonna get stuck on that one

875
00:29:42,600 --> 00:29:42,920
and be like,

876
00:29:42,920 --> 00:29:43,360
Yeah, I'm fine.

877
00:29:43,360 --> 00:29:43,960
I'll meet people,

878
00:29:43,990 --> 00:29:45,080
I'll tell 'em what I do,

879
00:29:45,180 --> 00:29:47,120
but how the heck do I make 'em an offer?

880
00:29:47,260 --> 00:29:47,920
You just say,

881
00:29:47,920 --> 00:29:50,000
I wanna photograph your pet and here's what I charge.

882
00:29:50,000 --> 00:29:51,040
Here are my prices,

883
00:29:51,040 --> 00:29:51,880
here's where I start.

884
00:29:51,880 --> 00:29:53,480
Here's what the average people spend.

885
00:29:53,510 --> 00:29:54,080
I don't know,

886
00:29:54,110 --> 00:29:57,440
people want to overthink this to death.

887
00:29:57,460 --> 00:30:00,280
And they get so caught up in the how,

888
00:30:01,020 --> 00:30:01,920
how do I do that?

889
00:30:01,920 --> 00:30:02,680
How do I meet papa?

890
00:30:03,000 --> 00:30:03,880
How do I No,

891
00:30:03,880 --> 00:30:05,720
you just stop.

892
00:30:05,820 --> 00:30:06,880
You meet people,

893
00:30:06,880 --> 00:30:08,280
tell 'em you're a pet photographer.

894
00:30:08,280 --> 00:30:09,360
Make them an offer.

895
00:30:09,590 --> 00:30:13,240
That offer could be standing in line at the grocery store

896
00:30:13,260 --> 00:30:16,000
and, and somebody has their dog with 'em and you say,

897
00:30:16,000 --> 00:30:16,640
That's a cute dog.

898
00:30:16,670 --> 00:30:17,600
I photograph dogs.

899
00:30:17,600 --> 00:30:18,480
Here's my card,

900
00:30:18,480 --> 00:30:21,640
gimme a call because I'd like to photograph your dog and

901
00:30:21,640 --> 00:30:23,480
we can talk about packages and stuff or whatever.

902
00:30:23,480 --> 00:30:26,800
It's just like offering the fact that your services are available.

903
00:30:27,030 --> 00:30:28,280
People miss this.

904
00:30:28,420 --> 00:30:31,560
And so what they'll do is maybe they'll meet people if

905
00:30:31,560 --> 00:30:32,040
we're lucky,

906
00:30:32,040 --> 00:30:33,680
they'll tell them they're a photographer,

907
00:30:33,980 --> 00:30:36,360
but they never get to the point where they make an

908
00:30:36,360 --> 00:30:39,200
offer. So they post things or they go to these networking

909
00:30:39,200 --> 00:30:39,880
events, meet,

910
00:30:39,880 --> 00:30:40,320
meet, meet,

911
00:30:40,480 --> 00:30:42,240
meet, meet all these people and they're like,

912
00:30:42,240 --> 00:30:43,000
It's not working.

913
00:30:43,710 --> 00:30:44,680
It's not working.

914
00:30:44,770 --> 00:30:46,160
Nothing is working.

915
00:30:46,580 --> 00:30:47,440
But did you,

916
00:30:47,620 --> 00:30:50,800
did you actually try to get them to book you by

917
00:30:50,800 --> 00:30:53,520
saying, you need to book me for a session.

918
00:30:53,550 --> 00:30:56,640
Here are my prices or whatever that looks like.

919
00:30:56,710 --> 00:30:59,080
Just ju there,

920
00:30:59,080 --> 00:31:00,560
everybody's gonna wanna overthink this.

921
00:31:00,650 --> 00:31:02,040
It can't be that simple.

922
00:31:02,390 --> 00:31:03,960
Yeah, it actually is.

923
00:31:04,950 --> 00:31:08,360
I sell my services on the street to people all the

924
00:31:08,360 --> 00:31:11,000
time. I am at any doctor's appointment,

925
00:31:11,000 --> 00:31:11,920
anybody I'm meeting,

926
00:31:11,920 --> 00:31:15,000
I'm telling them what it is I do how I can

927
00:31:15,000 --> 00:31:15,480
help them.

928
00:31:15,740 --> 00:31:16,760
And then I tell them,

929
00:31:16,760 --> 00:31:17,240
call me.

930
00:31:18,190 --> 00:31:18,840
It's true.

931
00:31:18,840 --> 00:31:20,040
I've seen this in action.

932
00:31:21,760 --> 00:31:23,120
Constant. It's constant.

933
00:31:23,430 --> 00:31:27,040
I was at a doctor's appointment yesterday and I was pitching

934
00:31:27,040 --> 00:31:30,400
her, I was pitching her on my coaching services and she's,

935
00:31:30,400 --> 00:31:31,400
after we were talking,

936
00:31:31,400 --> 00:31:32,000
she's like,

937
00:31:32,000 --> 00:31:32,560
Oh my gosh,

938
00:31:32,560 --> 00:31:33,160
I love you.

939
00:31:33,160 --> 00:31:34,000
Can I hire you?

940
00:31:34,000 --> 00:31:34,600
And I said,

941
00:31:34,600 --> 00:31:35,120
Yes you can.

942
00:31:35,420 --> 00:31:36,920
Yes you can give me a call.

943
00:31:37,200 --> 00:31:38,320
Here's my information.

944
00:31:38,670 --> 00:31:40,320
Yeah. Just make them an offer.

945
00:31:40,390 --> 00:31:41,800
Make everybody an offer.

946
00:31:41,870 --> 00:31:43,400
What's the worst that can happen?

947
00:31:43,400 --> 00:31:44,080
They say No.

948
00:31:44,080 --> 00:31:46,560
Okay, well you're no worse off than you were five minutes

949
00:31:46,580 --> 00:31:47,840
ago. Meet people,

950
00:31:47,840 --> 00:31:49,320
tell them you're a pet photographer.

951
00:31:49,320 --> 00:31:50,200
Make them an offer.

952
00:31:50,390 --> 00:31:53,480
Make sure you're hitting all three of those steps.

953
00:31:53,580 --> 00:31:55,360
And I promise you,

954
00:31:55,580 --> 00:31:59,080
you will get clients and you won't worry about your marketing.

955
00:31:59,180 --> 00:32:01,000
Did you ever worry about your marketing?

956
00:32:02,300 --> 00:32:03,210
In what way?

957
00:32:03,210 --> 00:32:04,130
Just worry about like,

958
00:32:04,130 --> 00:32:05,290
You were always getting clients.

959
00:32:05,290 --> 00:32:06,170
Like I never Yeah,

960
00:32:06,170 --> 00:32:08,330
yeah. I mean I was with you when you started your

961
00:32:08,490 --> 00:32:12,090
business and I don't remember you ever saying like,

962
00:32:12,090 --> 00:32:12,690
Oh my gosh,

963
00:32:12,690 --> 00:32:13,610
I need to find clients.

964
00:32:13,610 --> 00:32:14,850
You just always had clients.

965
00:32:15,280 --> 00:32:17,650
Yeah. I mean certainly there were times of year,

966
00:32:17,650 --> 00:32:18,010
you know,

967
00:32:18,010 --> 00:32:21,010
first quarter in Pittsburgh that not a lot going on.

968
00:32:21,240 --> 00:32:22,290
Hold on one second.

969
00:32:23,180 --> 00:32:24,490
Cammy's losing her mind.

970
00:32:25,130 --> 00:32:26,330
Standby. Okay,

971
00:32:26,330 --> 00:32:26,730
I'm back.

972
00:32:26,730 --> 00:32:30,330
Did you know that FedEx actually sends murders from their car

973
00:32:30,330 --> 00:32:32,610
to come kill the people and dog owners?

974
00:32:32,610 --> 00:32:34,250
That's what Cammy wanted to let Me know.

975
00:32:34,380 --> 00:32:35,930
Oh, she's so thoughtful.

976
00:32:35,950 --> 00:32:37,210
She protects your home.

977
00:32:37,800 --> 00:32:38,570
Okay. Anyway,

978
00:32:38,570 --> 00:32:39,360
you were saying saying like,

979
00:32:39,360 --> 00:32:40,400
no, you had clients,

980
00:32:40,400 --> 00:32:41,920
you weren't worried about getting clients.

981
00:32:41,920 --> 00:32:43,160
Right. It was definitely,

982
00:32:43,160 --> 00:32:44,840
there's definitely seasonal ebbs and flows.

983
00:32:44,840 --> 00:32:48,480
But I also had some different marketing plans in place and

984
00:32:48,480 --> 00:32:50,520
I knew that they would come and even if I looked

985
00:32:50,520 --> 00:32:50,960
at my calendar,

986
00:32:50,960 --> 00:32:51,320
I'm like,

987
00:32:51,320 --> 00:32:52,200
oh, you know,

988
00:32:52,200 --> 00:32:54,720
maybe June's looking a little light.

989
00:32:54,720 --> 00:32:57,440
Like I knew that it would come and I knew that

990
00:32:57,680 --> 00:33:00,440
I was in control of if that happened or not.

991
00:33:00,440 --> 00:33:01,840
And I could send out an email.

992
00:33:02,070 --> 00:33:03,240
I can make some offers.

993
00:33:03,390 --> 00:33:03,920
I could,

994
00:33:03,920 --> 00:33:04,360
you know,

995
00:33:04,470 --> 00:33:07,760
I I could choose to do something about that and,

996
00:33:07,760 --> 00:33:09,040
and make it change.

997
00:33:09,040 --> 00:33:10,960
Did the outcome always hit my goals?

998
00:33:10,960 --> 00:33:11,960
No, no.

999
00:33:12,500 --> 00:33:14,360
Did sometimes it exceed it.

1000
00:33:14,380 --> 00:33:16,920
Yes. So it's all just,

1001
00:33:16,930 --> 00:33:18,000
it ebbs and flows,

1002
00:33:18,200 --> 00:33:19,800
but you have to do something.

1003
00:33:20,060 --> 00:33:22,600
The one other point I wanted to make too about making

1004
00:33:22,600 --> 00:33:23,120
that offer,

1005
00:33:23,700 --> 00:33:27,200
and I think one of the reasons people maybe don't make

1006
00:33:27,200 --> 00:33:32,600
the offer is because they subconsciously maybe don't feel that it

1007
00:33:32,600 --> 00:33:33,360
has the value,

1008
00:33:34,820 --> 00:33:37,040
but the longer you're in the business,

1009
00:33:38,220 --> 00:33:41,520
the more you realize how much value this actually brings to

1010
00:33:41,520 --> 00:33:41,880
the table.

1011
00:33:42,690 --> 00:33:48,760
Because I have had three emails in the past three months

1012
00:33:50,010 --> 00:33:56,160
of the importance of what I've done from sessions I photographed

1013
00:33:56,440 --> 00:33:58,000
seven, eight years ago.

1014
00:33:58,020 --> 00:34:02,600
Wow. That they just out of the blue send me a

1015
00:34:02,600 --> 00:34:05,200
note of how much they value what they're doing.

1016
00:34:05,200 --> 00:34:07,040
Cuz maybe the dog isn't with them anymore.

1017
00:34:07,130 --> 00:34:07,800
In one case,

1018
00:34:07,800 --> 00:34:08,280
one of the,

1019
00:34:08,280 --> 00:34:09,560
one of the people passed away.

1020
00:34:10,310 --> 00:34:13,080
It's what we do has so much value.

1021
00:34:13,850 --> 00:34:17,360
So if you have trouble feeling like,

1022
00:34:17,810 --> 00:34:19,080
oh, I don't know,

1023
00:34:19,240 --> 00:34:20,120
is it worth it?

1024
00:34:20,750 --> 00:34:22,560
Well, yes,

1025
00:34:22,830 --> 00:34:23,960
a hundred percent yes.

1026
00:34:23,960 --> 00:34:26,280
And it just might take some time till you get the

1027
00:34:26,520 --> 00:34:28,360
personal, what's the word I'm looking for?

1028
00:34:28,360 --> 00:34:30,520
The personal reinforcement Yes.

1029
00:34:30,730 --> 00:34:33,760
Of, of somebody actually telling you how your work,

1030
00:34:34,140 --> 00:34:35,680
how valuable it was for them.

1031
00:34:35,830 --> 00:34:39,280
That takes usually a couple years for that full value to

1032
00:34:39,480 --> 00:34:41,360
be realized because you know,

1033
00:34:41,360 --> 00:34:42,000
the animals,

1034
00:34:42,530 --> 00:34:44,160
or God forbid people have passed on.

1035
00:34:45,180 --> 00:34:46,000
But if you're,

1036
00:34:46,000 --> 00:34:47,200
you haven't reached that point yet,

1037
00:34:47,790 --> 00:34:51,920
like take these stories and know that even though the services

1038
00:34:51,920 --> 00:34:54,480
you're providing now are going to be that for someone else

1039
00:34:54,480 --> 00:34:54,880
in the future,

1040
00:34:55,920 --> 00:34:56,760
Actually you're so smart.

1041
00:34:56,760 --> 00:34:59,520
You are touching on something that I'm teaching in the belief

1042
00:34:59,720 --> 00:35:00,840
triad training,

1043
00:35:00,840 --> 00:35:02,960
which is belief in your product or service.

1044
00:35:03,770 --> 00:35:06,600
If you don't believe in your product or serve or service,

1045
00:35:06,600 --> 00:35:09,000
it's going to be very difficult to sell it.

1046
00:35:09,460 --> 00:35:13,840
But you believe in what you're offering so strongly that it's

1047
00:35:13,840 --> 00:35:16,000
not difficult for you to make an offer.

1048
00:35:16,530 --> 00:35:18,120
So that belief has to be there.

1049
00:35:18,120 --> 00:35:21,000
So that's one thing we'll come back to that because after

1050
00:35:21,200 --> 00:35:23,200
I deliver this training in Elevate,

1051
00:35:23,330 --> 00:35:24,400
we can talk about,

1052
00:35:25,270 --> 00:35:25,770
you know,

1053
00:35:26,100 --> 00:35:27,810
we can talk about that more because you're,

1054
00:35:27,810 --> 00:35:30,450
you're, you're jumping ahead into my training because you're smart.

1055
00:35:30,450 --> 00:35:34,130
Okay. I I do also wanna say that yesterday on the

1056
00:35:34,130 --> 00:35:35,130
Elevate strategy call,

1057
00:35:36,320 --> 00:35:38,040
this did come up about,

1058
00:35:38,040 --> 00:35:39,880
you said something about January in Pittsburgh,

1059
00:35:39,880 --> 00:35:40,120
you know,

1060
00:35:40,360 --> 00:35:42,760
and it's difficult to photograph and there's always,

1061
00:35:42,760 --> 00:35:44,160
you Get to photograph in the snow though,

1062
00:35:44,160 --> 00:35:44,520
but I love,

1063
00:35:44,520 --> 00:35:45,080
Right, So anyway,

1064
00:35:45,080 --> 00:35:45,520
go ahead.

1065
00:35:45,520 --> 00:35:46,480
Yeah, so there's,

1066
00:35:46,480 --> 00:35:47,320
it's The same as me.

1067
00:35:47,390 --> 00:35:49,840
I hear photographers this time of year saying,

1068
00:35:50,290 --> 00:35:50,960
Oh Heather,

1069
00:35:51,470 --> 00:35:53,160
winter is coming,

1070
00:35:53,710 --> 00:35:55,080
winter is coming.

1071
00:35:55,270 --> 00:35:56,920
I have to be prepared.

1072
00:35:57,030 --> 00:35:57,600
I have to,

1073
00:35:57,600 --> 00:35:57,960
you know,

1074
00:35:57,960 --> 00:35:58,280
do all,

1075
00:35:58,280 --> 00:35:58,880
And I'm like,

1076
00:35:59,240 --> 00:36:00,360
what are you a farmer?

1077
00:36:02,110 --> 00:36:03,400
Winter is coming.

1078
00:36:04,150 --> 00:36:06,640
Okay. You can still have sessions,

1079
00:36:06,640 --> 00:36:08,680
you can still plan things,

1080
00:36:08,680 --> 00:36:10,240
you can still book clients.

1081
00:36:10,410 --> 00:36:11,400
So the thing is,

1082
00:36:11,540 --> 00:36:12,040
you know,

1083
00:36:12,040 --> 00:36:14,000
I understand that there are times of the year that are

1084
00:36:14,190 --> 00:36:18,400
less conducive to shooting like August and Florida Or I don't,

1085
00:36:18,400 --> 00:36:20,440
I don't photograph July in August here it's Too hot.

1086
00:36:20,440 --> 00:36:20,880
Yes. It's too hot.

1087
00:36:20,880 --> 00:36:21,240
Too hot.

1088
00:36:21,600 --> 00:36:23,520
Or February in Pittsburgh.

1089
00:36:23,610 --> 00:36:26,080
So I get that there are seasons,

1090
00:36:26,340 --> 00:36:28,560
but this doom and gloom around,

1091
00:36:29,090 --> 00:36:30,000
oh, winter,

1092
00:36:31,040 --> 00:36:31,520
I'm like,

1093
00:36:31,730 --> 00:36:33,440
no, you're not a farmer.

1094
00:36:33,900 --> 00:36:37,160
You can still do things in the winter and you can

1095
00:36:37,160 --> 00:36:38,040
find ways to,

1096
00:36:38,100 --> 00:36:38,640
you know,

1097
00:36:38,640 --> 00:36:42,040
you can run like specials or sales on things where people

1098
00:36:42,040 --> 00:36:43,000
are booking you in the winter,

1099
00:36:43,000 --> 00:36:45,360
even if you're not shooting in those months or in the

1100
00:36:45,360 --> 00:36:46,160
summer. You know,

1101
00:36:46,160 --> 00:36:46,680
there are just,

1102
00:36:46,950 --> 00:36:49,640
it's, there's just always in my mind,

1103
00:36:49,640 --> 00:36:50,200
there's always,

1104
00:36:50,870 --> 00:36:53,240
yeah, there's always a way You can do home sessions,

1105
00:36:53,240 --> 00:36:54,760
you can do mini sessions,

1106
00:36:54,760 --> 00:36:58,280
you can market now for spring and pre-book Stuff.

1107
00:36:58,350 --> 00:36:59,760
Yeah, exactly Right.

1108
00:36:59,760 --> 00:37:03,840
There's always a way to keep things thriving in your business

1109
00:37:03,840 --> 00:37:05,160
even when you're not shooting.

1110
00:37:06,300 --> 00:37:09,480
But I don't wanna get derailed because I have about five

1111
00:37:09,480 --> 00:37:11,600
different topics I wanna talk to you about on the podcast.

1112
00:37:11,970 --> 00:37:14,360
So we'll come back to many of these.

1113
00:37:14,710 --> 00:37:15,520
Well, yes,

1114
00:37:15,590 --> 00:37:16,000
I mean,

1115
00:37:16,000 --> 00:37:18,400
you guys know that you expect Heather on here at least

1116
00:37:18,400 --> 00:37:19,640
once a month and if,

1117
00:37:19,730 --> 00:37:21,160
if we miss a month or two,

1118
00:37:21,160 --> 00:37:21,960
I hear about it.

1119
00:37:22,270 --> 00:37:22,960
I hear about it.

1120
00:37:22,960 --> 00:37:23,440
I love that.

1121
00:37:23,440 --> 00:37:23,960
Thank you.

1122
00:37:23,960 --> 00:37:24,960
Thank you for having me.

1123
00:37:25,430 --> 00:37:27,200
Anyway, this has been a great conversation.

1124
00:37:27,350 --> 00:37:30,520
Thanks guys for joining us on this and I hope that

1125
00:37:30,520 --> 00:37:32,800
brought a little bit of ease.

1126
00:37:32,900 --> 00:37:36,520
Any anxiety that was maybe out there floating around because it

1127
00:37:36,520 --> 00:37:38,920
does. And if you watch the news all the time,

1128
00:37:38,920 --> 00:37:42,280
then, then Media's job is to make things scary.

1129
00:37:42,290 --> 00:37:43,280
So we keep watching,

1130
00:37:44,140 --> 00:37:44,680
you know,

1131
00:37:44,690 --> 00:37:48,640
so I'm not saying to be misinformed and not even like

1132
00:37:48,640 --> 00:37:50,560
watch and who cares what's happening in the world.

1133
00:37:50,560 --> 00:37:51,000
You know,

1134
00:37:51,000 --> 00:37:51,800
we should be informed,

1135
00:37:51,800 --> 00:37:54,840
we should be able to make decisions for our financial future

1136
00:37:54,860 --> 00:37:57,000
and be safe and all that kind of stuff.

1137
00:37:57,460 --> 00:38:00,950
But you are in control of how you react to all

1138
00:38:00,950 --> 00:38:01,270
of this,

1139
00:38:01,570 --> 00:38:02,670
all of this input.

1140
00:38:03,240 --> 00:38:05,190
So, and also you need to know,

1141
00:38:05,190 --> 00:38:08,590
I think your limits on the input.

1142
00:38:08,590 --> 00:38:09,390
Like certain people,

1143
00:38:09,850 --> 00:38:10,390
you know,

1144
00:38:10,640 --> 00:38:14,950
on social media and there's certain people that I have unfollowed

1145
00:38:14,950 --> 00:38:18,190
on social media cuz I knew what all the things they

1146
00:38:18,190 --> 00:38:20,670
posted that were so negative and so like,

1147
00:38:20,670 --> 00:38:22,470
it, it was not good for me.

1148
00:38:22,740 --> 00:38:25,430
I did not need to be exposed to that on a

1149
00:38:25,430 --> 00:38:25,950
daily basis.

1150
00:38:26,420 --> 00:38:27,670
I don't need to change it,

1151
00:38:27,670 --> 00:38:29,910
I just need to choose how I react to it and

1152
00:38:29,910 --> 00:38:30,630
my way to react.

1153
00:38:30,630 --> 00:38:31,510
Was it just,

1154
00:38:31,540 --> 00:38:32,990
I just don't wanna be a part of it.

1155
00:38:33,300 --> 00:38:33,950
I I don't,

1156
00:38:33,950 --> 00:38:34,830
I don't need to see that.

1157
00:38:35,530 --> 00:38:37,480
So if you are,

1158
00:38:37,860 --> 00:38:38,400
you know,

1159
00:38:38,960 --> 00:38:40,880
watching the news every day and you're really,

1160
00:38:40,880 --> 00:38:41,360
really can,

1161
00:38:41,360 --> 00:38:43,800
like, can you dial it back a little bit where you

1162
00:38:43,820 --> 00:38:47,000
Yes. Where you check on a couple headlines here and there,

1163
00:38:47,000 --> 00:38:48,760
but you're not glued in.

1164
00:38:48,760 --> 00:38:51,680
I know I was for during like the whole covid first

1165
00:38:51,680 --> 00:38:57,360
couple months because partly because I like love viruses.

1166
00:38:57,360 --> 00:38:58,680
Not that I just,

1167
00:38:59,030 --> 00:39:00,640
I just think they're fascinating.

1168
00:39:00,860 --> 00:39:01,600
I'm, I'm just,

1169
00:39:01,600 --> 00:39:02,280
I'm a nerd,

1170
00:39:02,280 --> 00:39:03,280
I'm a science nerd,

1171
00:39:03,500 --> 00:39:05,040
and so I was just like,

1172
00:39:05,040 --> 00:39:06,160
meds rise by it.

1173
00:39:06,160 --> 00:39:06,800
But after like,

1174
00:39:06,900 --> 00:39:07,440
you know,

1175
00:39:07,440 --> 00:39:10,120
after that two weeks that the supposed to be outta school

1176
00:39:10,120 --> 00:39:11,040
and then word back in school,

1177
00:39:11,040 --> 00:39:11,400
it's like,

1178
00:39:11,400 --> 00:39:12,920
okay, enough enough.

1179
00:39:13,350 --> 00:39:15,600
I can put that pandemic back in its box now.

1180
00:39:15,600 --> 00:39:16,120
Please. Now.

1181
00:39:16,990 --> 00:39:17,760
Yeah. You know,

1182
00:39:17,760 --> 00:39:18,080
I mean,

1183
00:39:18,080 --> 00:39:20,680
some people are think that you need to be informed,

1184
00:39:20,680 --> 00:39:21,120
you know,

1185
00:39:21,120 --> 00:39:22,800
and I disagree with that.

1186
00:39:22,830 --> 00:39:23,520
I disagree.

1187
00:39:23,550 --> 00:39:25,160
I am blissfully unaware,

1188
00:39:25,160 --> 00:39:26,440
blissfully ignorant.

1189
00:39:26,710 --> 00:39:27,360
I, I,

1190
00:39:27,390 --> 00:39:30,320
I know what I need to know because if something we're

1191
00:39:30,320 --> 00:39:32,320
catastrophic, I'd figure it out.

1192
00:39:32,490 --> 00:39:33,840
So I just,

1193
00:39:34,430 --> 00:39:38,480
I am really careful about my intakes and my inputs because

1194
00:39:38,550 --> 00:39:40,440
it's not helping me.

1195
00:39:40,440 --> 00:39:44,640
It's not serving you to hear those things or buy into

1196
00:39:44,640 --> 00:39:44,960
that fear.

1197
00:39:44,990 --> 00:39:46,520
Even if you say in your brain,

1198
00:39:46,520 --> 00:39:47,160
Oh, that's not,

1199
00:39:47,160 --> 00:39:47,840
that's not true,

1200
00:39:47,840 --> 00:39:49,360
or it's not gonna be that bad or whatever,

1201
00:39:49,960 --> 00:39:50,360
too late.

1202
00:39:50,370 --> 00:39:51,760
It already impacted your brain.

1203
00:39:52,200 --> 00:39:53,040
So I'm out.

1204
00:39:53,150 --> 00:39:53,800
I just don't,

1205
00:39:53,800 --> 00:39:57,360
don't expose yourself to it or proceed with caution and then

1206
00:39:57,360 --> 00:39:57,960
pay the price.

1207
00:39:57,960 --> 00:39:58,960
I don't know what to tell you.

1208
00:39:59,180 --> 00:40:00,280
Yep, yep.

1209
00:40:00,500 --> 00:40:01,120
But yeah,

1210
00:40:01,120 --> 00:40:03,760
I think the biggest takeaway here though is to remember that

1211
00:40:03,760 --> 00:40:06,840
you are in control of your outcome and we have our

1212
00:40:06,840 --> 00:40:07,280
three steps.

1213
00:40:07,710 --> 00:40:08,520
Talk to people,

1214
00:40:08,520 --> 00:40:09,440
tell 'em what you do.

1215
00:40:09,440 --> 00:40:12,120
Make up an offer and you know,

1216
00:40:12,120 --> 00:40:12,640
just know,

1217
00:40:12,640 --> 00:40:15,840
as long as there's people buying a nice purse or a

1218
00:40:15,840 --> 00:40:17,000
nice dinner or a nice car,

1219
00:40:17,000 --> 00:40:19,960
there are plenty of people that will also invest in photography.

1220
00:40:19,960 --> 00:40:20,520
That's right.

1221
00:40:21,060 --> 00:40:22,560
And, you know,

1222
00:40:23,610 --> 00:40:24,640
go get your lipstick.

1223
00:40:24,700 --> 00:40:25,960
I'm not gonna get the lipstick.

1224
00:40:25,960 --> 00:40:26,880
Like, is could,

1225
00:40:26,880 --> 00:40:28,160
could mine be like the,

1226
00:40:28,220 --> 00:40:29,840
the ice cream effect or something?

1227
00:40:29,840 --> 00:40:32,000
Like, as long as I'm still going out and getting ice

1228
00:40:32,000 --> 00:40:34,160
cream, I suppose every once in a while,

1229
00:40:34,710 --> 00:40:36,080
like all as good in the world.

1230
00:40:36,450 --> 00:40:38,880
Is there something that you spend money on that,

1231
00:40:39,110 --> 00:40:40,360
well, your horses,

1232
00:40:40,360 --> 00:40:43,560
that's not a good example because that stuff really is pretty

1233
00:40:43,560 --> 00:40:45,600
expensive. But is there It's,

1234
00:40:45,600 --> 00:40:46,720
it's, it's insane.

1235
00:40:46,720 --> 00:40:49,320
And sometimes I question my sanity for having two of them.

1236
00:40:49,870 --> 00:40:53,960
What is a small luxury purchase for you?

1237
00:40:54,310 --> 00:40:56,200
Like sub $100?

1238
00:40:59,930 --> 00:41:01,700
Gosh, I like food.

1239
00:41:01,890 --> 00:41:03,060
Food Dinner Out.

1240
00:41:03,060 --> 00:41:03,540
Yeah, yeah,

1241
00:41:03,540 --> 00:41:06,620
yeah. Or a massage Experience.

1242
00:41:06,730 --> 00:41:09,780
You're still going to do those things because you can,

1243
00:41:10,580 --> 00:41:14,180
and people are still going to hire photographers because they can

1244
00:41:14,520 --> 00:41:15,900
and it's going to be fine,

1245
00:41:15,900 --> 00:41:16,620
I promise you.

1246
00:41:17,200 --> 00:41:18,100
Yep, yep.

1247
00:41:18,100 --> 00:41:20,540
People still love their dogs and they're still getting more.

1248
00:41:21,800 --> 00:41:22,700
All right everybody,

1249
00:41:22,830 --> 00:41:23,820
it was good to see you.

1250
00:41:23,830 --> 00:41:25,500
We will see you next week.

1251
00:41:25,810 --> 00:41:27,700
Forget another podcast episode.

1252
00:41:28,620 --> 00:41:29,420
In the meantime,

1253
00:41:29,620 --> 00:41:31,780
reach out to Heather at Flourish.

1254
00:41:31,890 --> 00:41:34,160
What's your Instagram flourish.academy

1255
00:41:34,160 --> 00:41:34,960
or just Flourish Academy?

1256
00:41:34,960 --> 00:41:36,600
You can Use the Search Flourish Academy.

1257
00:41:36,600 --> 00:41:37,240
You'll find me.

1258
00:41:37,240 --> 00:41:37,680
Ok, there you go.

1259
00:41:37,680 --> 00:41:38,280
Yeah. Perfect.

1260
00:41:38,580 --> 00:41:39,960
I'm an Nicole Bigley official.

1261
00:41:40,340 --> 00:41:42,200
Let us know what you guys took away from this.

1262
00:41:42,200 --> 00:41:44,480
Also, let us know if you have tried the three steps

1263
00:41:44,620 --> 00:41:48,000
and what you are doing to take control of your business

1264
00:41:48,060 --> 00:41:50,480
and continue to move it forward no matter what,

1265
00:41:50,480 --> 00:41:51,720
the economic outlook.

1266
00:41:52,140 --> 00:41:52,680
All right,

1267
00:41:52,680 --> 00:41:53,600
We'll talk to you guys later.

1268
00:41:54,140 --> 00:41:54,800
Bye bye.

1269
00:41:55,630 --> 00:41:57,720
Thanks for listening to the Hair of the Dog podcast.

1270
00:41:57,910 --> 00:42:00,480
This was episode number 165.

1271
00:42:00,730 --> 00:42:02,880
If you wanna check out the show notes for access to

1272
00:42:02,880 --> 00:42:04,440
any of the resources that we mentioned,

1273
00:42:04,440 --> 00:42:08,880
simply go to www.hairofthedogacademy.com/

1274
00:42:08,880 --> 00:42:12,330
1 65.

1275
00:42:12,450 --> 00:42:15,370
Thanks for listening to this episode of Hair of the Dog

1276
00:42:16,020 --> 00:42:17,770
Podcast. If you enjoyed this show,

1277
00:42:17,770 --> 00:42:20,250
please take a minute to leave a review and while you're

1278
00:42:20,090 --> 00:42:23,570
there, don't forget to subscribe so you don't miss our upcoming

1279
00:42:23,570 --> 00:42:25,290
episodes. One last thing.

1280
00:42:25,580 --> 00:42:28,250
If you are ready to dive into more resources,

1281
00:42:28,400 --> 00:42:32,090
head over to our [email protected]

1282
00:42:32,090 --> 00:42:33,970
of the dog academy.com.

1283
00:42:34,120 --> 00:42:37,330
Thanks for being a part of this pet photography community.